FOR PUBLICATION
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT
JOHNNY ANDERSON, No. 08-56914
Plaintiff-Appellant,
D.C. No.
v.
2:07-cv-05923-
CITY OF HERMOSA BEACH, a CAS-E
California Municipal Corporation,
OPINION
Defendant-Appellee.
Appeal from the United States District Court
for the Central District of California
Christina A. Snyder, District Judge, Presiding
Argued and Submitted
May 7, 2010—Pasadena, California
Filed September 9, 2010
Before: John T. Noonan, Richard R. Clifton and
Jay S. Bybee, Circuit Judges.
Opinion by Judge Bybee;
Concurrence by Judge Noonan
13739
ANDERSON v. HERMOSA BEACH 13743
COUNSEL
Robert C. Moest, Law Offices of Robert C. Moest, Santa
Monica, California, for the plaintiff-appellant.
John C. Cotti, Jenkins & Hogin, LLP, Manhattan Beach, Cali-
fornia, for the defendant-appellee.
OPINION
BYBEE, Circuit Judge:
We address a question of first impression in our circuit:
whether a municipal ban on tattoo parlors violates the First
Amendment. Although courts in several jurisdictions have
upheld such bans against First Amendment challenges, see,
e.g., Hold Fast Tattoo, LLC v. City of North Chicago, 580 F.
Supp. 2d 656, 659-61 (N.D. Ill. 2008); Yurkew v. Sinclair,
495 F. Supp. 1248, 1253-55 (D. Minn. 1980); State v. Brady,
492 N.E.2d 34, 39 (Ind. Ct. App. 1986); People v. O’Sullivan,
409 N.Y.S.2d 332, 333 (App. Div. 1978); State v. White, 560
S.E.2d 420, 423-24 (S.C. 2002); Blue Horseshoe Tattoo, V,
Ltd. v. City of Norfolk, 72 Va. Cir. 388, 390 (Cir. Ct. 2007),
we respectfully disagree. We hold that tattooing is purely
expressive activity fully protected by the First Amendment,
and that a total ban on such activity is not a reasonable “time,
place, or manner” restriction.
I. BACKGROUND
Petitioner-Appellant Johnny Anderson seeks to establish a
tattoo parlor in Defendant-Appellee City of Hermosa Beach
13744 ANDERSON v. HERMOSA BEACH
(the “City”), but Hermosa Beach Municipal Code (“Code”)
§ 17.06.070 effectively bans tattoo parlors. Anderson sued the
City under 42 U.S.C. § 1983, alleging that § 17.06.070 is
facially unconstitutional under the First and Fourteenth
Amendments. The parties filed cross-motions for summary
judgment, and the district court denied Anderson’s motion
and granted the City’s motion. Anderson now appeals this
decision.
We begin with the relevant background information, start-
ing with a brief explanation of the process and health implica-
tions of tattooing,1 followed by a summary of the laws
regulating tattooing in the State of California and its subdivi-
sions, and ending with a more detailed description of the facts
and procedural history in Anderson’s particular case.
A. Tattooing
A declaration provided by the City sums up well the pro-
cess of tattooing:
A tattoo is created by injecting ink into a person’s
skin. To do this, an electrically powered tattoo
machine, often called a gun, moves a solid needle up
and down to puncture the skin between 50 and 3,000
times per minute. The needle penetrates the skin by
about a millimeter and deposits a drop of insoluble
ink into the skin with each puncture. The ink is
deposited in the dermis, which is the second layer of
skin. . . . Because the skin has been punctured many
times, the end result is essentially an open wound.
1
Throughout most of this opinion, we use “tattooing” as shorthand to
refer not only to the process of tattooing but also to the business of
tattooing—that is, the procedure under which the tattooist injects a tattoo
into a person’s skin in exchange for money. In Part III.A, however, we
break down tattooing into each of its component parts: the tattoo itself, the
physical process of tattooing, and the business of tattooing.
ANDERSON v. HERMOSA BEACH 13745
Tattooing carries the risk of infection and transmission of
disease “if unsanitary conditions are present or unsterile
equipment is used.” Yurkew, 495 F. Supp. at 1252. The City’s
declarations establish that tattooing can result in the transmis-
sion of such diseases as hepatitis, syphilis, tuberculosis, lep-
rosy, and HIV. Reports from the Centers for Disease Control
and Prevention and the Food and Drug Administration con-
firm the significant health risks of tattooing. See Centers for
Disease Control and Prevention, Body Art: Tattoos and Pierc-
ings (Jan. 21, 2008), available at http://www.cdc.gov/
features/bodyart (last visited May 25, 2010) (noting risks of
infection, tuberculosis, Hepatitis B and C, and HIV); United
States Food and Drug Administration, Tattoos & Permanent
Makeup (Nov. 29, 2000), available at http://www.fda.gov/
cosmetics/productandingredientsafety/productinformation/
ucm108530.htm (last visited May 25, 2010) (discussing risks
of infection, removal problems, potential allergic reactions,
and MRI complications).
In general, however, “tattooing is a safe procedure if per-
formed under appropriate sterilized conditions.” Yurkew, 495
F. Supp. at 1252. “[T]attoo artists protect themselves and their
clients when following safe and healthy practices,” including
“using sterile needles and razors, washing hands, wearing
gloves, and keeping surfaces clean.” Centers for Disease Con-
trol and Prevention, supra; see also Mayo Clinic, Tattoos:
Understand Risks and Precautions (Feb. 16, 2010), available
at http://www.mayoclinic.com/health/tattoos-and-piercings/
mc00020 (last visited May 25, 2010) (providing a list of ques-
tions a person should ask “[t]o make sure [his] tattoo will be
applied safely”).
B. Tattooing Regulations
Because of the potential health concerns implicated by tat-
tooing, the State of California requires “[e]very person
engaged in the business of tattooing . . . [to] register . . . with
the county health department of the county in which that busi-
13746 ANDERSON v. HERMOSA BEACH
ness is conducted,” CAL. HEALTH & SAFETY CODE § 119303(a),
and requires these county health departments to inspect the
registered tattoo parlors, id. § 119304. A person engaged in a
tattooing business “who fails to register as provided by Sec-
tion 119303 . . . [is] subject to a civil penalty of five hundred
dollars ($500) per violation.” Id. § 119306. Moreover, Cali-
fornia makes it illegal to “tattoo[ ] or offer[ ] to tattoo a per-
son under the age of 18 years.” CAL. PENAL CODE § 653.
The City of Hermosa Beach lies within the County of Los
Angeles (“the County”). According to a declaration by Claro
Cartagena, an inspector of tattoo establishments for the
County, there are nearly 300 tattoo establishments in the
County and over 850 tattooists. However, Cartagena is the
only inspector in the County monitoring the parlors. Many tat-
too parlors have never been inspected and are subject to no
regulations other than the requirement to register with the
County. Thus, it is largely up to the owner of the tattoo estab-
lishment to sterilize his equipment and follow sterilization
procedures. According to Cartagena, “While most tattoo
establishments are clean and sanitary, others are not. . . . As
in any field, there are those practitioners that are unscrupulous
or incompetent and do not follow the proper sterilization pro-
cesses strictly. This poses a risk for infection.” Cartagena has
also received complaints about illegal underage tattooing.
Although Los Angeles County generally permits tattooing
businesses, the City of Hermosa Beach does not. Hermosa
Beach Municipal Code § 17.06.070 provides: “Except as pro-
vided in this title, no building shall be erected, reconstructed
or structurally altered, nor shall any building or land be used
for any purpose except as hereinafter specifically provided
and allowed in the same zone in which such building and land
is located.” The Code provides zoning for a wide variety of
commercial uses, including movie theaters, restaurants, adult
businesses, bars, fortune tellers, gun shops, and youth hostels.
HERMOSA BEACH MUN. CODE § 17.26.030. No provision of the
zoning code, however, permits tattoo parlors, and as a result,
ANDERSON v. HERMOSA BEACH 13747
these facilities are banned from Hermosa Beach under section
17.060.070. Indeed, on November 20, 2007, the City’s Plan-
ning Commission adopted a resolution against amending the
Code to permit tattoo parlors.
C. Facts and Procedural History
Plaintiff-Appellant Johnny Anderson presently co-owns a
tattoo parlor in the City of Los Angeles, and seeks to establish
a tattoo parlor in the City of Hermosa Beach. Anderson
describes his own approach to tattooing in a declaration he
submitted to the district court:
The tattoo designs that are applied by me are indi-
vidual and unique creative works of visual art,
designed by me in collaboration with the person who
is to receive the tattoo. The precise design to be used
is decided upon after discussion with the client and
review of a draft of the design. The choices made by
both me and by the recipient involve consideration
of color, light, shape, size, placement on the body,
literal meaning, symbolic meaning, historical allu-
sion, religious import, and emotional content. I
believe my designs are enormously varied and com-
plex, and include realistic depictions of people, ani-
mals and objects, stylized depictions of the same
things, religious images, fictional images, and geo-
metric shapes and patterns. . . . Sometimes, several
kinds of images are combined into a single tattoo or
series of tattoos. . . . I have studied the history of tat-
tooing, and I draw significantly on traditional Ameri-
cana tattoo designs and on Japanese tattoo motifs in
creating my images, while all the while trying to add
my own creative input to make the designs my own.
On August 14, 2006, Anderson brought a 42 U.S.C. § 1983
action against the City in the Central District of California,
alleging that Hermosa Beach Municipal Code § 17.06.070 is
13748 ANDERSON v. HERMOSA BEACH
facially unconstitutional under the First and Fourteenth
Amendments, and seeking declaratory relief, injunctive relief,
attorney’s fees, costs, and any other relief the court deemed
appropriate. The district court initially dismissed Anderson’s
claim for lack of ripeness because Anderson had not sought
permission to operate a tattoo parlor under the administrative
procedures provided in the Code, which allow the community
development director to permit a commercial use not listed in
the zoning code if this use “is similar to and not more objec-
tion[able] than other uses listed.” HERMOSA BEACH MUN. CODE
§ 17.26.040. In May 2007, Anderson filed a request with the
City’s community development director seeking such a find-
ing of “similar use” so that he could open a tattoo parlor. By
a letter dated June 21, 2007, the request was denied, and
therefore Anderson was prohibited from opening a tattoo par-
lor in the City.
On September 12, 2007, Anderson filed the instant action
(similar to the first) in the Central District of California.
Anderson and the City filed cross-motions for summary judg-
ment on September 22, 2008. On October 27, 2008, the dis-
trict court issued a written decision granting the City’s motion
for summary judgment and denying Anderson’s motion. The
court “conclude[d] that the act of tattooing is not protected
expression under the First Amendment because, although it is
non-verbal conduct expressive of an idea, it is not ‘suffi-
ciently imbued with the elements of communication’ ” to
receive First Amendment protection under the Supreme
Court’s decision in Spence v. Washington, 418 U.S. 405, 409
(1974) (per curiam). The court reasoned that “the customer
has ultimate control over which design she wants tattooed on
her skin” and, therefore, “the tattoo artist does not convey an
idea or message discernible to an identifiable audience.” Hav-
ing determined that the act of tattooing is not protected under
the First Amendment, the court applied rational basis review
to the City’s ordinance and held that, “[g]iven the health risks
ANDERSON v. HERMOSA BEACH 13749
inherent in operating tattoo parlors, . . . the City has a rational
basis for prohibiting tattoo parlors.” Anderson timely appealed.2
II. FIRST AMENDMENT FRAMEWORK
[1] The First Amendment, applied to the states through the
Fourteenth Amendment, prohibits laws “abridging the free-
dom of speech.” U.S. CONST. amend. I. The First Amendment
clearly includes pure speech, but not everything that commu-
nicates an idea counts as “speech” for First Amendment pur-
poses. The Supreme Court has consistently rejected “the view
that an apparently limitless variety of conduct can be labeled
‘speech’ whenever the person engaging in the conduct intends
thereby to express an idea.” United States v. O’Brien, 391
U.S. 367, 376 (1968) (analyzing a prosecution for the sym-
bolic burning of a draft card to protest the draft); see also
Cohen v. California, 403 U.S. 15, 18 (1971) (noting the
important distinction between “a conviction resting solely
upon ‘speech’ ” and one based “upon . . . separately identifi-
able conduct which allegedly was intended . . . to be per-
ceived by others as expressive of particular views but which,
on its face, does not necessarily convey any message”).
[2] Thus, although pure speech is entitled to First Amend-
ment protection unless it falls within one of the “categories of
speech . . . fully outside the protection of the First Amend-
ment,” United States v. Stevens, 130 S. Ct. 1577, 1586 (2010);
see also Chaplinsky v. New Hampshire, 315 U.S. 568, 571-72
(1942), conduct intending to express an idea is constitution-
ally protected only if it is “sufficiently imbued with elements
of communication to fall within the scope of the First and
Fourteenth Amendments,” which means that “[a]n intent to
2
“We review de novo a grant of summary judgment and must determine
whether, viewing the evidence in the light most favorable to the nonmov-
ing party, there are any genuine issues of material fact and whether the
district court correctly applied the relevant substantive law.” Lopez v.
Smith, 203 F.3d 1122, 1131 (9th Cir. 2000) (en banc).
13750 ANDERSON v. HERMOSA BEACH
convey a particularized message [is] present, and . . . the like-
lihood [is] great that the message w[ill] be understood by
those who view[ ] it,” Spence, 418 U.S. at 409-11. And even
where conduct expressive of an idea is protected by the First
Amendment, “[t]he government generally has a freer hand in
restricting expressive conduct than it has in restricting the
written or spoken word.” Texas v. Johnson, 491 U.S. 397, 406
(1989). Restrictions on protected expressive conduct are ana-
lyzed under the four-part test announced in O’Brien, a less
stringent test than those established for regulations of pure
speech.3
[3] Accordingly, our analysis proceeds as follows. Our
first task is to determine whether tattooing is (1) purely
expressive activity or (2) conduct that merely contains an
expressive component. In other words, we must determine
whether tattooing is more akin to writing (an example of
purely expressive activity) or burning a draft card (an exam-
ple of conduct that can be used to express an idea but does not
necessarily do so). See O’Brien, 391 U.S. at 370, 376; Cohen,
403 U.S. at 18. If tattooing is purely expressive activity, then
it is entitled to full First Amendment protection and the City’s
regulation is constitutional only if it is a reasonable “time,
place, or manner” restriction on protected speech. Ward v.
Rock Against Racism, 491 U.S. 781, 791 (1989).4 If, on the
3
In O’Brien, the Court held that a regulation of protected expressive
conduct is constitutional:
[1] if it is within the constitutional power of the Government; [2]
if it furthers an important or substantial governmental interest; [3]
if the governmental interest is unrelated to the suppression of free
expression; and [4] if the incidental restriction on alleged First
Amendment freedoms is no greater than is essential to the fur-
therance of that interest.
391 U.S. at 377.
4
Anderson does not contend that the City’s regulation is a content-based
restriction on speech. And with good reason, as the City bans all tattoo
parlors, not just those that convey a particular kind of message or subject
matter. Thus, we do not subject the regulation to strict scrutiny.
ANDERSON v. HERMOSA BEACH 13751
other hand, tattooing is merely conduct with an expressive
component, then it is entitled to constitutional protection only
if it is “sufficiently imbued with elements of communication
to fall within the scope of the First and Fourteenth Amend-
ments.” Spence, 418 U.S. at 409. If so, then the constitutional-
ity of the ordinance is governed by the O’Brien test. If
tattooing is conduct that is not “sufficiently imbued with ele-
ments of communication,” id., then we must determine only
whether the City’s zoning regulation is rationally related to a
legitimate governmental interest, see Schad v. Borough of
Mount Ephraim, 452 U.S. 61, 68 (1981).
With this complex legal framework in mind, we turn to
Hermosa Beach Municipal Code § 17.06.070.
III. ANALYSIS
We hold that Hermosa Beach Municipal Code § 17.06.070
is facially unconstitutional to the extent that it excludes tattoo
parlors. First, we hold that tattooing is purely expressive
activity rather than conduct expressive of an idea, and is thus
entitled to full First Amendment protection without any need
to resort to Spence’s “sufficiently imbued” test. Second, we
hold that the City’s total ban on tattooing is not a constitu-
tional restriction on protected expression because it is not a
reasonable “time, place, or manner” restriction.
A. Tattooing as First Amendment Expression
The district court assumed that the process of tattooing is
at most “non-verbal conduct expressive of an idea” rather
than speech itself. This determination is consistent with cases
from other courts that have emphasized the distinction
between the product and the process of tattooing and have
held that the physical process of tattooing is conduct subject
to Spence’s “sufficiently imbued” test. See, e.g., Hold Fast
Tattoo, 580 F. Supp. 2d at 660 (analyzing tattooing under
Spence’s framework based on the premise that “[t]he act of
13752 ANDERSON v. HERMOSA BEACH
tattooing is one step removed from the actual expressive con-
duct”); Yurkew, 495 F. Supp. at 1253-54 (regardless of
“whether . . . the image conveyed by the tattoo[ ] is an art
form or amounts to art,” “the process of tattooing is undeni-
ably conduct” that is subject to the Spence test). These courts
then held that tattooing fails the Spence test. See, e.g., Hold
Fast Tattoo, 580 F. Supp. 2d at 660 (holding that “[t]he act
of tattooing . . . itself is not intended to convey a particular-
ized message”); Yurkew, 495 F. Supp. at 1253-54 (holding
that “the actual process of tattooing is not sufficiently com-
municative” to come within the First Amendment, because
“there has been no showing that the normal observer . . .
would regard the process of injecting dye into a person’s skin
through the use of needles as communicative”); White, 560
S.E.2d at 423 (“Unlike burning [a] flag, the process of inject-
ing dye to create [a] tattoo is not sufficiently communicative
to warrant [First Amendment] protection[ ].”). Similarly, the
City argues that “[t]he process of injecting dye into a person’s
skin through the use of needles,” in contrast with “any mes-
sage conveyed by the tattoo image, is non-expressive conduct
that must, in order to acquire First Amendment protection
[under Spence], carry with it an intent to convey a message
that will be understood by those who viewed it.”
For the reasons set forth below, we disagree with the basic
premise underlying the conclusions of both the City and the
lower courts that have considered this issue. The tattoo itself,
the process of tattooing, and even the business of tattooing are
not expressive conduct but purely expressive activity fully
protected by the First Amendment.
1. The Tattoo
[4] There appears to be little dispute that the tattoo itself is
pure First Amendment “speech.” The Supreme Court has con-
sistently held that “the Constitution looks beyond written or
spoken words as mediums of expression.” Hurley v. Irish-
American Gay, Lesbian and Bisexual Group of Boston, 515
ANDERSON v. HERMOSA BEACH 13753
U.S. 557, 569 (1995). Accordingly, the Supreme Court and
our court have recognized various forms of entertainment and
visual expression as purely expressive activities, including
music without words, Ward, 491 U.S. at 790; dance, Schad,
452 U.S. at 65-66; topless dancing, Doran v. Salem Inn, Inc.,
422 U.S. 922, 932-934 (1975); movies, Joseph Burstyn, Inc.
v. Wilson, 343 U.S. 495, 501-02 (1952); parades with or with-
out banners or written messages, Hurley, 515 U.S. at 568; and
both paintings and their sale, White v. City of Sparks, 500
F.3d 953, 956 (9th Cir. 2007). We have afforded these expres-
sive activities full constitutional protection without relying on
the Spence test. See Hurley, 515 U.S. at 569 (“[A] narrow,
succinctly articulable message is not a condition of constitu-
tional protection, which if confined to expressions conveying
a ‘particularized message,’ would never reach the unquestion-
ably shielded painting of Jackson Pollack, music of Arnold
Schöenberg, or Jabberwocky verse of Lewis Carroll.” (cita-
tion omitted) (quoting Spence, 418 U.S. at 411)).
[5] Tattoos are generally composed of words, realistic or
abstract images, symbols, or a combination of these, all of
which are forms of pure expression that are entitled to full
First Amendment protection. Tattoos can express a countless
variety of messages and serve a wide variety of functions, “in-
cluding: decorative; religious; magical; punitive; and as an
indication of identity, status, occupation, or ownership.” Mark
Gustafson, The Tattoo in the Later Roman Empire and
Beyond, in WRITTEN ON THE BODY: THE TATTOO IN EUROPEAN
AND AMERICAN HISTORY 17 (Jane Caplan ed., Reaktion Books
2000); see also Alan Govenar, The Variable Context of Chi-
cano Tattooing, in MARKS OF CIVILIZATION 209 (Arnold Rubin
ed., Regents of the University of California 1988) (discussing
the religious, social, and political purposes of tattooing); Clin-
ton R. Sanders, Drill and Frill: Client Choice, Client Typolo-
gies, and Interactional Control in Commercial Tattooing
Settings, in MARKS OF CIVILIZATION, supra, at 222-23 (discuss-
ing the “wide variety of reasons” people choose to get a tat-
too, including symbolization of an interpersonal relationship,
13754 ANDERSON v. HERMOSA BEACH
participation in a group, representation of key interests and
activities, self-identification, and making a decorative or aes-
thetic statement). We do not profess to understand the work
of tattoo artists to the same degree as we know the finely
wrought sketches of Leonardo da Vinci or Albrecht Dürer, but
we can take judicial notice of the skill, artistry, and care that
modern tattooists have demonstrated.
[6] The principal difference between a tattoo and, for
example, a pen-and-ink drawing, is that a tattoo is engrafted
onto a person’s skin rather than drawn on paper. This distinc-
tion has no significance in terms of the constitutional protec-
tion afforded the tattoo; a form of speech does not lose First
Amendment protection based on the kind of surface it is
applied to. It is true that the nature of the surface to which a
tattoo is applied and the procedure by which the tattoo is cre-
ated implicate important health and safety concerns that may
not be present in other visual arts, but this consideration is rel-
evant to the governmental interest potentially justifying a
restriction on protected speech, not to whether the speech is
constitutionally protected. We have little difficulty recogniz-
ing that a tattoo is a form of pure expression entitled to full
constitutional protection.
2. The Tattooing Process
Our next task is to determine whether the process of tattoo-
ing is purely expressive activity. We hold that it is. Spence’s
“sufficiently imbued” test has been reserved for processes that
do not produce pure expression but rather produce symbolic
conduct that, “on its face, does not necessarily convey a mes-
sage.” Cohen, 403 U.S. at 18. Burning a flag, see Johnson,
491 U.S. at 411, burning a draft card, see O’Brien, 391 U.S.
at 370, and wearing a black armband, see Tinker v. Des
Moines Indep. Cmty. Sch. Dist., 393 U.S. 503, 505-06 (1969),
can be done for reasons having nothing to do with any expres-
sion, and so require an interpretive step to determine the
expressive elements of these processes.
ANDERSON v. HERMOSA BEACH 13755
[7] However, neither the Supreme Court nor our court has
ever drawn a distinction between the process of creating a
form of pure speech (such as writing or painting) and the
product of these processes (the essay or the artwork) in terms
of the First Amendment protection afforded. Although writing
and painting can be reduced to their constituent acts, and thus
described as conduct, we have not attempted to disconnect the
end product from the act of creation. Thus, we have not drawn
a hard line between the essays John Peter Zenger published
and the act of setting the type. Cf. Minneapolis Star & Tri-
bune Co. v. Minn. Comm’r of Revenue, 460 U.S. 575, 582
(1983) (holding that a tax on ink and paper “burdens rights
protected by the First Amendment”). The process of expres-
sion through a medium has never been thought so distinct
from the expression itself that we could disaggregate Picasso
from his brushes and canvas, or that we could value Beetho-
ven without the benefit of strings and woodwinds. In other
words, we have never seriously questioned that the processes
of writing words down on paper, painting a picture, and play-
ing an instrument are purely expressive activities entitled to
full First Amendment protection.
[8] Tattooing is a process like writing words down or
drawing a picture except that it is performed on a person’s
skin. As with putting a pen to paper, the process of tattooing
is not intended to “symbolize” anything. Rather, the entire
purpose of tattooing is to produce the tattoo, and the tattoo
cannot be created without the tattooing process any more than
the Declaration of Independence could have been created
without a goose quill, foolscap, and ink. Thus, as with writing
or painting, the tattooing process is inextricably intertwined
with the purely expressive product (the tattoo), and is itself
entitled to full First Amendment protection.
We are further persuaded by the fact that the process of tat-
tooing is more akin to traditional modes of expression (like
writing) than the process involved in producing a parade,
which the Supreme Court has held cannot be meaningfully
13756 ANDERSON v. HERMOSA BEACH
separated from the parade’s expressive product in terms of the
constitutional protection afforded. See Hurley, 515 U.S. at
568 (holding that “[p]arades are . . . a form of expression, not
just motion,” and noting “the inherent expressiveness of
marching”). Thus, we have no difficulty holding that the tat-
tooing process is entitled to the same First Amendment pro-
tection as the process of parading.
Moreover, it makes no difference whether or not, as the dis-
trict court determined, “the customer has [the] ultimate con-
trol over which design she wants tattooed on her skin.” The
fact that both the tattooist and the person receiving the tattoo
contribute to the creative process or that the tattooist, as
Anderson put it, “provide[s] a service,” does not make the tat-
tooing process any less expressive activity, because there is
no dispute that the tattooist applies his creative talents as well.
Under the district court’s logic, the First Amendment would
not protect the process of writing most newspaper articles—
after all, writers of such articles are usually assigned particu-
lar stories by their editors, and the editors generally have the
last word on what content will appear in the newspaper. Nor
would the First Amendment protect painting by commission,
such as Michelangelo’s painting of the Sistine Chapel. As
with all collaborative creative processes, both the tattooist and
the person receiving the tattoo are engaged in expressive
activity.
3. The Business of Tattooing
[9] Finally, the fact that the City’s ban relates to tattooing
businesses rather than the tattooing process itself5 does not
5
The City does not actually ban tattooing as such but simply does not
permit tattoo parlors in its zoning regulations. In other words, so far as we
can tell, the Code contains no provision that would prevent a person from
performing a tattoo on a family member in his house for free. And the
City’s restrictions may not apply to cosmetic tattooing that may be per-
formed in a doctor’s office, clinic, or beauty parlor.
ANDERSON v. HERMOSA BEACH 13757
affect whether the activity regulated is protected by the First
Amendment. In City of Sparks, we held that even “an artist’s
sale of his original artwork constitutes speech protected under
the First Amendment.” 500 F.3d at 954 (emphasis added). We
first emphasized the inherent expressiveness of the painting
itself—in particular, that a painting “conveys [the artist’s]
sense of form, topic, and perspective[,] . . . may express a
clear social position . . . [or] the artist’s vision of movement
and color, . . . [and] holds potential to ‘affect public attitudes’
by spurring thoughtful reflection in and discussion among its
viewers.” Id. at 956 (citation omitted) (quoting Joseph Burs-
tyn, 343 U.S. at 501). We then rejected “the city’s argument
that [plaintiff’s] sale of his paintings removes them from the
ambit of protected expression.” Id.; see also City of Lakewood
v. Plain Dealer Publ’g. Co., 486 U.S. 750, 756 n.5 (1988)
(“[T]he degree of First Amendment protection is not dimin-
ished merely because the [protected expression] is sold rather
than given away.”); Riley v. Nat’l Fed’n of the Blind of N.C.,
Inc., 487 U.S. 781, 801 (1988) (“It is well settled that a speak-
er’s rights are not lost merely because compensation is
received; a speaker is no less a speaker because he or she is
paid to speak.”).
The Second Circuit reached a similar conclusion in Bery v.
City of New York, 97 F.3d 689 (2d Cir. 1996), where the court
held that the sale of visual artwork is expression fully pro-
tected by the First Amendment. Id. at 695. The court rejected
the city’s argument that, unlike the production of art, “the sale
of art is conduct” and should therefore be subject to Spence’s
test. Id. The court held that “[t]he sale of protected materials
is also protected,” id. (citing Lakewood, 486 U.S. at 756 n.5),
reasoning that “without the money, the plaintiffs would not
have engaged in the protected expressive activity,” id. at 696.
[10] City of Sparks and Bery stand for the proposition that
because the sale of a painting is intertwined with the process
of producing the painting, the sale is entitled to full constitu-
tional protection without any need to resort to the Spence test.
13758 ANDERSON v. HERMOSA BEACH
The same logic applies to the business of tattooing. Thus, we
conclude that the business of tattooing qualifies as purely
expressive activity rather than conduct with an expressive
component, and is therefore entitled to full constitutional pro-
tection without any need to subject it to Spence’s “sufficiently
imbued” test. The business is subject to reasonable time,
place, or manner restrictions (as explained in the next sec-
tion), but the fact that the tattoo is for sale does not deprive
it of its First Amendment protection.
B. The City’s Ban as a Time, Place, or Manner Restriction
Having determined that tattooing is protected by the First
Amendment, our next inquiry is whether the City’s total ban
on tattooing is a constitutional restriction on free expression.
A regulation that restricts protected expression based on the
content of the speech is constitutional only if it withstands
strict scrutiny, see United States v. Playboy Entm’t Group,
Inc., 529 U.S. 803, 813 (2000), meaning that it “is necessary
to serve a compelling state interest and that it is narrowly
drawn to achieve that end,” Perry Educ. Ass’n v. Perry Local
Educators’ Ass’n, 460 U.S. 37, 45 (1983). However, Ander-
son does not contend that Hermosa Beach Municipal Code
§ 17.06.070 is a content-based restriction on speech. See
supra n.4. Rather, he argues that the City’s regulation is an
unconstitutional restriction on a means of expression.
Accordingly, we must determine not whether the City’s
regulation survives strict scrutiny but whether the City’s regu-
lation is a reasonable “time, place, or manner” restriction on
protected speech. Ward, 491 U.S. at 791 (“Our cases make
clear . . . that . . . the government may impose reasonable
restrictions on the time, place, or manner of protected speech
. . . .”). This determination requires an inquiry into whether
the restriction: (1) is “justified without reference to the con-
tent of the regulated speech”; (2) is “narrowly tailored to
serve a significant governmental interest”; and (3) “leave[s]
ANDERSON v. HERMOSA BEACH 13759
open ample alternative channels for communication of the
information.” Clark v. Cmty. for Creative Non-Violence, 468
U.S. 288, 293 (1984).
Before turning to this inquiry, we first emphasize that the
Supreme Court “ha[s] voiced particular concern with laws
that foreclose an entire medium of expression,” because “the
danger they pose to the freedom of speech is readily apparent
—by eliminating a common means of speaking, such mea-
sures can suppress too much speech.” City of Ladue v. Gilleo,
512 U.S. 43, 55 (1994). A long line of Supreme Court cases
indicates that such laws are almost never reasonable “time,
place, or manner” restrictions. See, e.g., id. at 54-55 (invali-
dating an ordinance forbidding the display of signs on private
property); Schad, 452 U.S. at 75-76 (ban on all live entertain-
ment); Martin v. City of Struthers, Ohio, 319 U.S. 141, 145-
49 (1943) (ban on door-to-door distribution of literature);
Jamison v. Texas, 318 U.S. 413, 416 (1943) (ban on distribut-
ing handbills on the public streets); Lovell v. City of Griffin,
303 U.S. 444, 451-52 (1938) (ban on distribution of pam-
phlets within the municipality); but see Kovacs v. Cooper,
336 U.S. 77, 89 (1949) (upholding a ban on sound trucks).
The interplay between the Court’s often rigid statements
about total bans on modes of expression and its traditional
“time, place, or manner” test is not entirely clear. However,
we need not determine whether the City’s regulation is per se
unconstitutional as a total ban of a means of expression or
whether it is subject to a particularly stringent test, because
we hold that it fails under even the traditional “time, place, or
manner” test. We proceed now to that test.
1. Justified without Reference to Content
Anderson does not dispute that the City’s regulation may
be “justified without reference to the content of the regulated
speech,” Clark, 468 U.S. at 293. The City’s regulation bans
all tattoo parlors, not just those conveying a particular kind of
13760 ANDERSON v. HERMOSA BEACH
message or subject matter, and is purportedly justified based
on health and safety concerns.
2. Narrowly Tailored
[11] A reasonable “time, place, or manner” restriction
must also be “narrowly tailored to serve a significant govern-
mental interest.” Id. In Ward, the Supreme Court clarified the
meaning of this requirement:
[A] regulation of the time, place, or manner of pro-
tected speech must be narrowly tailored to serve the
government’s legitimate, content-neutral interests
but . . . it need not be the least restrictive or least
intrusive means of doing so. . . . So long as the
means chosen are not substantially broader than
necessary to achieve the government’s interest, . . .
the regulation will not be invalid simply because a
court concludes that the government’s interest could
be adequately served by some less-speech-restrictive
alternative.
491 U.S. at 798, 800 (emphasis added).
Anderson does not dispute that the City has a significant
interest in regulating tattooing because of the health and
safety concerns implicated by this process. Rather, Anderson
argues that the regulation is substantially broader than neces-
sary to achieve this interest because the interest could be
achieved by regulations ensuring that tattooing is performed
in a sanitary manner rather than outright prohibition of tattoo-
ing. The City disagrees, pointing out that Los Angeles County
has only one health inspector for nearly 300 tattoo establish-
ments and over 850 tattooists, and that there are no statewide
regulations relating to sterilization, sanitation, and standards
for tattooists. “Put simply,” the City argues, “there are insuffi-
cient resources to monitor the 8[5]0 tattooists operating in Los
ANDERSON v. HERMOSA BEACH 13761
Angeles County, including the many who, like Plaintiff, are
self-taught and operating in backrooms and basements.”
[12] As other courts have found, “tattooing is a safe proce-
dure if performed under appropriate sterilized conditions.”
Yurkew, 495 F. Supp. at 1252; see also Centers for Disease
Control and Prevention, supra. Tattooing is now permitted
(subject to regulation) in all fifty states, with Oklahoma
becoming the last to lift its ban as of November 1, 2006.
Janice Francis-Smith, OK Governor Henry Signs Tattoo
Legalization into Law, OKLA. CITY J. REC. (May 11, 2006),
available at http://findarticles.com/p/articles/mi_qn4182/
is_20060511/ai_n16412421 (last visited May 30, 2010). The
City has presented no evidence that tattooing in the City could
not be regulated in such a way that addresses the City’s legiti-
mate public health concerns. Rather, it simply argues that cur-
rently, there are insufficient resources in place to address
these concerns. But the provision vel non of such resources is
a matter within the City’s control. Without more, we cannot
approve a total ban on protected First Amendment activity
simply because of the government’s failure to provide the
resources it thinks are necessary to regulate it.
[13] In sum, although a total ban on tattooing might be the
most convenient way of addressing the City’s health con-
cerns, the City has given us no reason to conclude that these
concerns cannot be adequately addressed through regulation
of tattooing rather than a total ban on tattoo parlors. Thus,
particularly in light of the Supreme Court’s historical “con-
cern with laws that foreclose an entire medium of expres-
sion,” City of Ladue, 512 U.S. at 55, we have little difficulty
concluding that the City’s ban is “substantially broader than
necessary to achieve the [City’s] interest,” Ward, 491 U.S. at
800.
3. Alternative Channels
[14] Even if the City’s regulation were narrowly tailored to
serve its health and safety interests, a reasonable “time, place,
13762 ANDERSON v. HERMOSA BEACH
or manner” restriction on protected speech must also “leave
open ample alternative channels for communication of the
information.” Clark, 468 U.S. at 293. The City argues that,
although its regulation restricts tattooists’ ability to apply
images to human skin via the injection of ink, there are alter-
native means available for applying the exact same words,
images, and symbols to skin, such as airbrushing or the use
of natural henna paste to create temporary tattoos. The City
also points out that the tattooist could render his designs “on
a traditional canvas or other media,” such as a T-shirt. In
other words, the City believes that “[t]here is nothing inher-
ently or distinctly expressive about rendering . . . designs on
the skin” using the ink-injection method.
We disagree. In City of Ladue, the defendant city made an
argument similar to the one the City makes here. The City
argued that its ban on signs on private property was “a mere
regulation of the time, place, or manner of speech because
residents remain free to convey their desired messages by
other means, such as hand-held signs, letters, handbills, flyers,
telephone calls, newspaper advertisements, bumper stickers,
speeches, and neighborhood or community meetings.” 512
U.S. at 56 (quotation marks and emphasis omitted). The
Supreme Court was
not persuaded that adequate substitutes exist for the
important medium of speech that Ladue has closed
off. . . . Displaying a sign from one’s own residence
often carries a message quite distinct from placing
the same sign someplace else, or conveying the same
text or picture by other means. Precisely because of
their location, such signs provide information about
the identity of the ‘speaker[,]’ . . . [which] is an
important component of many attempts to persuade.
Id. (emphasis added). The Court held the ordinance unconsti-
tutional because the city had “completely foreclosed a venera-
ANDERSON v. HERMOSA BEACH 13763
ble means of communication that is both unique and
important.” Id. at 54.
[15] As in City of Ladue, the City of Hermosa Beach has
“completely foreclosed a venerable means of communication
that is both unique and important.” Id. at 54. Like music, tat-
tooing is “one of the oldest forms of human expression,”
Ward, 491 U.S. at 790, as well as one of the world’s most uni-
versally practiced forms of artwork. See Jane Caplan, Intro-
duction, in WRITTEN ON THE BODY, supra, at xi (“Physical
evidence for the practice [of tattooing] survives from the late
fourth millennium BC in Europe and from about 2000 BC in
Egypt, and tattooing can be found in virtually all parts of the
world at some time.”). And it has increased in prevalence and
sophistication in recent years. See Juliet Fleming, The Renais-
sance Tattoo, in WRITTEN ON THE BODY, supra, at 61 (“[F]or
the last quarter-century the West has been enjoying a ‘tattoo
renaissance’; a movement characterized by refinements of
conception . . . ; by technical developments . . . ; and by the
refinement of procedure and equipment . . . .”); Susan Ben-
son, Inscriptions of the Self: Reflections on Tattooing and
Piercing in Contemporary Euro-America, in WRITTEN ON THE
BODY, supra, at 240 (discussing how the “tattoo community”
has “bec[o]me more visible and more organized,” and noting
that “over the past 30 years the number of tattoo establish-
ments has grown rapidly in absolute terms, both in Europe
and America”). According to a 2006 survey by the Pew
Research Center, 36 percent of people from ages 18-25, 40
percent of people from ages 26-40, and 10 percent of people
from ages 41-64, had or once had at least one tattoo. The Pew
Research Center for the People & the Press, How Young Peo-
ple View Their Lives, Futures and Politics: A Portrait of
“Generation Next” 21 (Jan. 9, 2007), available at
http://people-press.org/reports/pdf/300.pdf (last visited May
30, 2010).
Most importantly, a permanent tattoo “often carries a mes-
sage quite distinct” from displaying the same words or picture
13764 ANDERSON v. HERMOSA BEACH
through some other medium, and “provide[s] information
about the identity of the ‘speaker.’ ” City of Ladue, 512 U.S.
at 56. A tattoo suggests that the bearer of the tattoo is highly
committed to the message he is displaying: by permanently
engrafting a phrase or image onto his skin, the bearer of the
tattoo suggests that the phrase or image is so important to him
that he has chosen to display the phrase or image every day
for the remainder of his life. The relative permanence of the
tattoo can also make a statement of “autonomy and self-
fashioning”—“of ownership over the flesh” and a “defen[se
of] the embodied self against external impositions.” Benson,
supra, at 251-52 (quotation marks omitted); see also id. at 251
(“[T]he permanence of the tattoo establishes . . . an instantia-
tion of the will in defiance of process and time: ‘you can
never get it off.’ ”); id. at 250-251 (discussing how “the idea
of the permanence of the tattoo is critical” in that it is linked
“to ideas of the body as property and possession . . . indeed
as the only possession of the self in a world characterized by
accelerating commodification and unpredictability”). Finally,
the pain involved in producing a permanent tattoo is signifi-
cant to its bearer as well: “Pain, like the tattoo itself, is some-
thing that cannot be appropriated; it is yours alone; it stands
outside the system of signification and exchange that threat-
ens the autonomy of the self.” Id. at 251. These elements are
not present—or, at least, not nearly to the same degree—in
the case of a temporary tattoo, a traditional canvas, or a T-
shirt. Thus, we disagree with the City that “[t]here is nothing
inherently or distinctly expressive about rendering . . . designs
on the skin” using the ink-injection method.
The City analogizes this case to Kovacs, the only case in
which the Supreme Court has upheld a total ban on a medium
of communication. In Kovacs, the Court upheld a Trenton,
New Jersey, ordinance banning sound trucks—vehicles with
attached sound amplifiers—on public streets. 336 U.S. at 89.
The Court emphasized Trenton’s interest in preventing “dis-
tractions . . . dangerous to traffic” and preserving “the quiet
and tranquility” of the residential areas. Id. at 87. The Court
ANDERSON v. HERMOSA BEACH 13765
also reasoned that the fact “[t]hat more people may be more
easily and cheaply reached by sound trucks . . . is not enough
to call forth constitutional protection.” Id. at 88-89. The City
argues that tattooing is just like a sound truck—it might be a
more effective means to disseminate a message to the public,
but the same message may be transmitted by other means. Cf.
Hold Fast Tattoo, 580 F. Supp. 2d at 660 (“The act of tattoo-
ing is one step removed from actual expressive conduct,
which is similar to a sound truck, which enables each cus-
tomer to express a particularized message, but the sound truck
vehicle itself is not expressive.”).
The analogy to sound trucks is flawed. As discussed above,
a tattoo is not merely a “more effective” means of communi-
cating a message; rather, the tattoo “often carries a message
quite distinct“ from other media. City of Ladue, 512 U.S. at
56 (emphasis added). In light of the long line of cases in
which the Supreme Court has invalidated total bans on a
medium of communication, it cannot be true that any medium
of communication may be banned based on the reasoning that
it is merely a “more effective” means of communicating a
message; by this logic, after all, a canvas could be considered
merely a “more effective” means of displaying a painting than
lined paper. Seeming to recognize that its reasoning was in
some tension with its earlier cases, the Kovacs Court
explained that its judgment also rested on the fact that no one
within range of the sound truck could avoid the broadcast:
While this Court . . . has invalidated an ordinance
forbidding a distributor of pamphlets or handbills
from summoning householders to their doors to
receive the distributor’s writings, this was on the
ground that the home owner could protect himself
from such intrusion by an appropriate sign that he is
unwilling to be disturbed. . . . The unwilling listener
is not like the passer-by who may be offered a pam-
phlet in the street but cannot be made to take it. In
his home or on the street he is practically helpless to
13766 ANDERSON v. HERMOSA BEACH
escape this interference with his privacy by loud
speakers except through the protection of the munic-
ipality.
Kovacs, 336 U.S. at 86-87 (quotation marks and footnote
omitted) (citing Martin, 319 U.S. at 143, 148).
[16] In this sense, the case at hand is easily distinguishable
from Kovacs and indistinguishable from the Court’s other
cases involving total bans on modes of expression. A tattoo
does not force “unwilling listener[s]” to heed its message any
more than the expletive-laden jacket at issue in Cohen. A tat-
too is displayed passively on the person’s body, such that a
member of the general public can simply avert his eyes if he
does not wish to view the tattoo (assuming the tattoo is visible
to the public at all). In other words, a tattoo effects no addi-
tional intrusion of privacy on members of the public beyond
other types of expression clearly protected by the First
Amendment. Thus, the City’s tattoo regulation is subject to
the principle in Martin, Schad, and City of Ladue, which, read
alongside Kovacs, indicate that if a unique and important
mode of expression does not force unwilling listeners to heed
its message in an intrusive manner, the government may not
ban it regardless of the availability of alternative (and less dis-
tinctive) means of communicating a similar message.
IV. CONCLUSION
[17] In sum, we hold that the tattoo itself, the process of
tattooing, and the business of tattooing are forms of pure
expression fully protected by the First Amendment. We fur-
ther hold that the City’s total ban on tattoo parlors in Hermosa
Beach is not a reasonable “time, place, or manner” restriction
because it is substantially broader than necessary to achieve
the City’s significant health and safety interests and because
it entirely forecloses a unique and important method of
expression. Moreover, no genuine issue of material fact exists
with respect to the constitutionality of the regulation. Thus,
ANDERSON v. HERMOSA BEACH 13767
we hold that Hermosa Beach Municipal Code § 17.06.070 is
facially unconstitutional to the extent that it excludes tattoo
parlors, and we reverse the district court’s order granting sum-
mary judgment in favor of the City and remand with instruc-
tions to grant Anderson’s motion for summary judgment and
enjoin the City to include tattoo parlors in its zoning regula-
tions.
REVERSED.
NOONAN, Circuit Judge, concurring:
I concur in the holding of the court, and I agree with Judge
Bybee’s robust defense of the values protected by the First
Amendment.
I write to state that tattooing may be purely expressive, not
that it always is. Any text may be expressive but is not invari-
ably so. A laundry list is normally not protected by the First
Amendment, but William Carlos Williams made a grocery list
into a poem. Context is all. A tattoo punitively affixed is
unprotected.
Accepting the fact that a tattoo may qualify as protected
speech, I note that creation of a tattoo may involve danger to
the health of its recipient, so that tattooing requires regulation
for health different from regulation, say, of a press. Tattooing
as a business may also require regulation to assure that it does
not attract minors. Finally, while we are bound to protect the
First Amendment value at issue, we are not bound to recog-
nize any special aesthetic, literary, or political value in the tat-
tooist’s toil and trade.