Reich v. John Alden Life Insurance

Related Cases

                  UNITED STATES COURT OF APPEALS
                      FOR THE FIRST CIRCUIT
                                           

No. 97-1053

                      ROBERT B. REICH, ETC.,

                      Plaintiff - Appellant,

                                v.

                JOHN ALDEN LIFE INSURANCE COMPANY,

                      Defendant - Appellee.

                                           

           APPEAL FROM THE UNITED STATES DISTRICT COURT

                FOR THE DISTRICT OF MASSACHUSETTS

         [Hon. Nathaniel M. Gorton, U.S. District Judge]
                                                                 

                                           

                              Before

                      Selya, Circuit Judge,
                                                    

                 Campbell, Senior Circuit Judge,
                                                         

                  and Lagueux,* District Judge.
                                                        

                                           

     Anne  Payne Fugett, Attorney,  with whom J.  Davitt McAteer,
                                                                          
Acting Solicitor of Labor, Steven J. Mandel, Associate Solicitor,
                                                     
and  William J.  Stone, Counsel  for  Appellate Litigation,  U.S.
                                
Department of Labor, were on brief for appellant.
     William J. Kilberg, with whom Eugene Scalia and Gibson, Dunn
                                                                           
& Crutcher LLP were on brief for appellee.
                        

                                           

                        September 18, 1997
                                           
                    
                              

*  Of the District of Rhode Island, sitting by designation.


          LAGUEUX, District Judge.  In  this appeal, the Court is
                    LAGUEUX, District Judge.
                                           

asked to decide whether certain  employees of the John Alden Life

Insurance Company ("John Alden") are exempt from the overtime pay

provisions of the Fair Labor  Standards Act, 29 U.S.C.    201-219

("FLSA" or the "Act").   The particular question before the Court

concerns  whether  the  employees at  issue,  known  as marketing

representatives  or  marketing   specialists  (collectively,  the

"marketing  representatives"),  fall within  the  "administrative

employee" exemption, 29  U.S.C.   213(a)(1), which  provides that

"any  employee employed in a bona fide executive, administrative,

or professional capacity" is excluded from the Act's overtime pay

and recordkeeping provisions.

          The United States Secretary of Labor ("the  Secretary")

filed this  action against John Alden on  May 4, 1995, seeking to

enjoin  the  company  from  violating  the  FLSA's  overtime  and

recordkeeping   requirements  with   respect  to   the  marketing

representatives.  The parties submitted  the case to the district

court on stipulated facts and cross-motions for summary judgment,

under Rule  56 of  the Federal Rules  of Civil  Procedure.   In a

Memorandum and  Order dated October  8, 1996, Judge  Gorton found

that the marketing  representatives qualified as  "administrative

employees" under 29 U.S.C.   213(a)(1), and  therefore denied the

Secretary's motion  and granted summary judgment in favor of John

Alden.  See Reich v. John Alden Life Ins. Co., 940 F. Supp.  418,
                                                       

421-24 (D. Mass. 1996).  For the reasons that follow, we affirm.

                               -2-


I.  FACTUAL BACKGROUND
          I.  FACTUAL BACKGROUND

          As noted above, the parties submitted this case  to the

district  court on stipulated facts,  and Judge Gorton provides a

detailed account of  the parties' stipulation in  his memorandum.

See id.  at 419-20.   Thus, for the  purposes of this  appeal the
                 

Court needs only to highlight  those facts that are most relevant

to the issue presented for review.

          John  Alden is a Florida-based company that operates in

several states,  including Massachusetts,  where it  maintains an

office in Westborough.   The company designs,  creates, and sells

various  types of insurance products; its customers are typically

businesses,  who purchase  group  coverage  on  behalf  of  their

employees.

          As is the common  practice in the industry, John  Alden

does  not  sell   its  products  through  direct   contacts  with

customers, but  instead relies on licensed  independent insurance

agents ("agents") to  provide its customer base.   In general, an

agent will recommend  a variety of insurance  products, including

John  Alden  products   and  those  of  its   competitors,  to  a

prospective end-purchaser.  When a customer decides to purchase a

John Alden product, the agent acts as an intermediary between the

company  and the  end-purchaser  to  achieve  completion  of  the

transaction.

                               -3-


          The primary  duty of  the marketing representatives  --

the employees at issue here1  -- is to cultivate this independent

agent sales force,  and, thereby, ultimately to increase sales of

John Alden products.  To this end,  the marketing representatives

maintain constant contact with agents.  Marketing representatives

do not  "share" agents  with one another;  instead, each  keeps a

list or "deck" of  agents with whom he or she is in contact.  The

typical   deck  consists   of  500-600   agents,   and  marketing

representatives  continually  cull  their decks  to  maintain  an

active agent base.

          As  an agent's  primary  contact  with  John  Alden,  a

marketing  representative is responsible  for keeping his  or her

agents up  to date on all  aspects of John Alden's  product line.

For instance,  the marketing  representatives  keep their  agents

apprised  of any new  products or product  combinations available

from John Alden,  and make their agents  aware of any changes  in

the  pricing   of  the   company's  products.     The   marketing

representatives also discuss how John Alden's products might meet

the  particular  needs  of  an  agent's  current  or  prospective

customers, and advise  agents as to which John  Alden products to

market against competing products.  Often, they help their agents

develop proposals for bidding on new business by recommending the

appropriate  combination  of   John  Alden  products  to   fit  a

prospective customer's needs.   To further educate  their agents,

                    
                              

1   All of  the marketing representatives  at issue in  this case
work in John Alden's Westborough, Massachusetts office.

                               -4-


marketing representatives sometimes pass along articles about the

company and/or its competitors, or give small-group presentations

about John Alden's products.

          In dealing  with agents, the  marketing representatives

do not  use prepared  scripts.   Further,  although they  receive

guidance about  suggested points  of emphasis  during an  initial

training period  and at  weekly sales  meetings, these  employees

must  decide for  themselves  which products  to  emphasize to  a

particular agent, and which of their agents to contact on a given

day.  Thus, to make these decisions the marketing representatives

must rely  on their own  knowledge of their  agent decks  and the

specific  needs of their  agents' customers.   Consequently, they

spend most of their time (approximately seven hours a day) on the

phone with agents.   While most of these calls are made to agents

with whom they  are already familiar --  to advise agents  of new

product developments,  discuss current customer needs,  or follow

up on  outstanding sales proposals  -- they also make  some "cold

calls" to agents in  the deck with whom they are unfamiliar, both

to  acquaint the agents  with John Alden and  to learn about each

agent's customer base.

          When a customer  ultimately decides to purchase  a John

Alden  product,  a  marketing representative  acts  as  a conduit

between the agent and prospective purchaser, on the one hand, and

John Alden's underwriting  department, on the other.   Generally,

the marketing representative  sends an application to  the agent,

who meets with the customer  to complete the necessary paperwork;

                               -5-


the agent then returns the completed application to the marketing

representative,  who  in  turn forwards  it  to  the underwriting

department.   While  the application  is  pending, the  marketing

representative will  sometimes gather the  additional information

needed  in the  approval  process, such  as  medical records,  or

arrange  medical tests for  the purchasers' employees  where such

information  is lacking.   Beyond  this,  however, the  marketing

representatives play no further role in the purchase transaction.

Thus,  they do not set or negotiate prices or terms of insurance,

nor do they have any authority to approve or deny an application,

as this is done solely by the underwriting department.

          Typically,   marketing   representatives   are  college

graduates  with two  to six  years of  marketing experience.   An

initial  period of  training at  John Alden is  supplemented with

both  formal and informal  instruction from supervisors  and more

senior marketing  representatives throughout their tenure  at the

company.  They also attend  weekly sales meetings with a District

Manager,  where  they  learn  about  new  products  and  exchange

information   about  sales  techniques  they  have  found  to  be

effective.      At   these   sales   meetings,   the    marketing

representatives also pass  along any information they  might have

received  from agents --  for instance, information  concerning a

competitor's new  products or prices, or about which new products

are  selling well  -- that  might be  helpful to  the company  in

designing new products.

                               -6-


          The marketing  representatives work  five days a  week,

typically working ten-hour days with a one-hour lunch break.2  As

noted earlier, they  spend most of  their time on the  phone with

agents,  with the remaining  time spent completing  and reviewing

paperwork related to these agent  contacts.  On average, a first-

year marketing  representative will  generate approximately  $1.5

million   in  sales  annually  for  the  company,  while  a  more

experienced representative will be credited with approximately $3

million in sales each year.   The average annual compensation for

a   marketing  representative   is  $50,000,   and  more   senior

representatives can  earn as much  as $75,000.  In  addition to a

base salary of $34,000 to $37,000, these employees earn quarterly

incentive and  bonus pay based  on the number, value,  and profit

performance of the  policies issued by the agents  in their agent

decks.  To further encourage  sales, the company sets a quarterly

sales goal for each marketing representative; anyone who fails to

meet this benchmark receives further training and counseling, and

ultimately risks termination if this failure persists for two  or

more consecutive quarters.

II.  PROCEDURAL BACKGROUND
          II.  PROCEDURAL BACKGROUND

          On May  4, 1995,  the Secretary  commenced this  action

against John Alden pursuant to section 17 of the  FLSA, 29 U.S.C.

  217, seeking  to enjoin the company from violating the overtime

and recordkeeping  provisions of  the Act, 29  U.S.C.     207 and
                    
                              

2   Although John Alden  does not maintain  records of the  hours
worked  by  its  marketing  representatives,  the   parties  have
stipulated that they average more than 40 hours per week.

                               -7-


211, respectively, and from withholding unpaid overtime wages due

to the  marketing representatives.3   In its  answer, John  Alden

asserted   as  an  affirmative  defense,  inter  alia,  that  the
                                                               

marketing  representatives   were  exempt  from   the  applicable

regulations  of  the  FLSA  as  "administrative employees"  under

section 13 of the Act, 29 U.S.C.   213(a)(1).

          The  parties submitted the  case to the  district court

for  decision on  cross-motions for  summary  judgment, based  on

their stipulation of facts as described above.  It was undisputed

that the marketing representatives routinely worked more than 40-

hour workweeks without overtime pay  and that the company did not

keep  records of  the hours  worked  by each  during a  workweek.

Therefore, the only issue before  the district court was  whether

the marketing representatives could be considered "administrative

employees"  under the  FLSA.   In  a Memorandum  and Order  dated

October  8,  1996,   the  court  concluded  that   the  marketing

representatives  satisfied  the  Department  of  Labor's  ("DOL")

regulatory  requirements  for the  administrative  exemption, and

therefore entered judgment in favor of John Alden.   See Reich v.
                                                                        

John Alden Life Ins. Co., 940 F. Supp. 418 (D. Mass. 1996).
                                  

          In  finding these  employees to  be  exempt, the  court

applied  the  regulatory  "short  test"  for  the  administrative

exemption, as set forth in  29 C.F.R.   541.2(e)(2).   First, the

court addressed whether a marketing representative's primary duty
                    
                              

3   Specifically, the Secretary  seeks to recover unpaid overtime
wages owed to 29 marketing representatives, 16 of whom were still
employed at John Alden at the time of the suit.

                               -8-


consists  of "[t]he  performance  of  office  or  nonmanual  work

directly  related  to  management policies  or  general  business

operations," as required  by   541.2(a)(1).   In concluding  that

this  "primary duty" requirement  had been  met, the  court first

found that  marketing representatives perform  the administrative

tasks  of "promoting sales" and "representing the company" within

the  meaning  of  the DOL's  interpretative  regulations,  see 29
                                                                        

C.F.R.    541.205(b).   The court  thus rejected  the Secretary's

contention that, because  they are concerned with  securing sales

for   the  company,   marketing   representatives  perform   non-

administrative  "production"  work, the  distinction  drawn  in  

541.205(a).   See John Alden, 940 F. Supp. at 421-22.  Completing
                                      

its analysis of the "primary duty" requirement, the court went on

to  find  that  the  work   performed  by  the  employees  is  of

"substantial importance  to the  management or  operation of  the

business" within  the meaning  of    541.205(a)  and (c),  noting

that  "[t]he success  of the  company in  New England  depends in

large part on  the success of  the marketing representatives  who

promote sales of John Alden products."  Id. at 422-23.
                                                     

          The court then  turned to the second part  of the short

test,  which provides that an exempt administrative employee must

engage in  work  that requires  the exercise  of "discretion  and

independent judgment."  29 C.F.R.   541.2(e)(2).  The court found

that this  requirement had  been met  on the  facts before  it as

well, noting  that marketing representatives  exercise discretion

and use  their own judgment  in deciding which agents  to contact

                               -9-


and which products to  emphasize on a given day.  See id. at 423-
                                                                   

24.  Thus,  having found that both  prongs of the short  test had

been   satisfied,  the   court  concluded   that  the   marketing

representatives  qualified as  administrative employees  and were

thus exempt from the FLSA's overtime requirements.

          Following the entry of judgment in favor of John Alden,

the Secretary filed a timely notice of appeal to this Court.  The

case is now in order for decision.

III.  STANDARDS OF REVIEW
          III.  STANDARDS OF REVIEW

          Rule 56(c) of the Federal Rules of Civil Procedure sets

forth the standard for ruling on a motion for summary judgment:

          The   judgment  sought   shall  be   rendered
          forthwith  if  the   pleadings,  depositions,
          answers to interrogatories, and admissions on
          file, together with  the affidavits, if  any,
          show that there is no genuine issue as to any
          material fact and  that the  moving party  is
          entitled to a judgment as a matter of law.

The trial court  must view all facts  and draw all inferences  in

the light most favorable to the nonmoving party.  See Continental
                                                                           

Cas.  Co. v. Canadian Universal Ins. Co.,  924 F.2d 370, 373 (1st
                                                  

Cir.  1991).  When  deciding cross-motions for  summary judgment,

the  court   must  consider  each   motion  separately,   drawing

inferences against each movant in turn.  See Blackie v. Maine, 75
                                                                       

F.3d 716, 721  (1st Cir. 1996).  Summary  judgment is appropriate

when  there is  no  dispute  as to  any  material fact  and  only

questions of law remain.  Id.
                                       

          Because  the  summary  judgment standard  requires  the

trial court to  make a legal determination rather  than to engage

                               -10-


in factfinding, appellate review is  generally governed by the de
                                                                           

novo standard.  See National  Amusements, Inc. v. Town of Dedham,
                                                                          

43 F.3d 731, 735 (1st Cir.), cert. denied, 515 U.S.  1103 (1995).
                                                   

However, the particular procedural vehicle by which this case was

decided by  the district court  requires some deviation  from the

norm.    As noted  earlier, the  parties cross-moved  for summary

judgment  on stipulated facts, with their legal arguments focused

on  the significance  to be  accorded to  the agreed-upon  facts.

Thus, in effect, the parties  submitted this case to the district

court as a case stated.   Cf. Equal Opportunity Employment Comm'n
                                                                           

v.  Steamship Clerks  Union, Local  1066, 48  F.3d 594,  603 (1st
                                                  

Cir.), cert. denied,  116 S. Ct.  65 (1995).   As this Court  has
                             

stated in a similar case:

          [W]here,  in  a  nonjury  case,  "the   basic
          dispute  between  the  parties  concerns  the
          factual  inferences . . . that one might draw
          from  the  more  basic  facts  to  which  the
          parties have drawn  the court's attention," .
          .  . the  district court  is  freed from  the
          usual    constraints    that    attend    the
          adjudication  of  summary  judgment  motions.
          Federaci n  de  Empleados  Tribunal  Gen.  de
                                                                 
          Justicia v.   Torres,  747 F.2d  35, 36  (1st
                                        
          Cir.  1984) (Breyer, J.).  The court may then
          engage in  a certain  amount of  differential
          factfinding,   including   the   sifting   of
          inferences.   By the same token, the court of
          appeals   may   assume  that   "the   parties
          considered the matter to have been  submitted
          below as  a case  ready for  decision on  the
          merits."  Id.  Consequently, the standard for
                                 
          appellate  oversight  shifts   from  de  novo
                                                                 
          review to clear-error review.

Id. at 603.
             

          Here,  as in Steamship Clerks, in reaching its decision
                                                 

the lower court was required first to engage in some differential

                               -11-


factfinding -- i.e.,  the drawing of factual  inferences from the

stipulated facts -- and then  to make a legal determination based

upon these  facts.  Thus,  this appeal involves both  factual and

legal determinations.  This Court will apply the more deferential

clear-error standard when reviewing the factual  inferences drawn

by  the  court  below,  id.,  while the  lower  court's  ultimate
                                     

application  of the  law  to  the facts,  both  those stated  and

inferred, remains subject to de novo review.  Id.
                                                           

          In parsing out the questions of fact from the  ultimate

legal  conclusion, we  are guided  by  our decision  in Reich  v.
                                                                       

Newspapers of  New England, Inc.,  44 F.3d 1060 (1st  Cir. 1995),
                                          

where  the Court considered  whether certain  newspaper employees

fell within the professional exemption to the FLSA's overtime pay

provisions, 29 U.S.C.   213(a)(1).  Adopting the approach used by

the Fifth Circuit in Dalheim v. KDFW-TV, 918 F.2d 1220, 1226 (5th
                                                 

Cir.  1990), this Court recognized that "there are three distinct

types of findings involved in  determining whether an employee is

exempt."  Newspapers of New England, 44 F.3d at 1073.  First, the
                                             

court must  make  findings concerning  the so-called  "historical

facts" of the case, such as determining an  employee's day-to-day

duties.  Id.  Second, the court must draw factual inferences from
                     

these historical facts,  for instance, to conclude  whether these

day-to-day duties require "invention,  imagination, or talent" as

required  by  applicable regulations.   Id.   Finally,  the trial
                                                    

court must reach  the ultimate conclusion of whether  an employee

is exempt, based on both historical facts and factual inferences.

                               -12-


Id.   Having separated  out the  lower court's  determinations in
            

this manner, we  concluded that the first two  types of findings,

as  essentially  factual  determinations,  were  subject  to  the

clearly erroneous standard of review.   Id.  As for the  district
                                                    

court's ultimate finding, we noted that "[a]lthough this is based

on  both  historical  facts  and  factual  inferences,  it  is  a

conclusion of law, over which we exercise plenary review."  Id.
                                                                        

          The Court  will apply this  framework in its  review of

the decision at issue here.  Of course, there are no "first tier"

findings to review,  as the historical facts were  agreed upon in

the parties' stipulation.   Accordingly,  the factual  inferences

drawn by  the district  court from the  stipulated facts  will be

reviewed for clear error, while the lower  court's ultimate legal

determination engenders plenary review.

          Finally, while  recognizing that  the determination  of

whether an  employee is  exempt is clearly  tied to  the district

court's  inferential factfinding,4 we remain acutely aware of our

duty  to engage in a  thorough review of the  record.  See id. at
                                                                        

1073.  Moreover, we must review the decision below to ensure that

the court's factfinding was guided by the proper legal standards,

as "to the extent that findings of fact can be shown to have been

predicated  upon, or  induced by,  errors  of law,  they will  be
                    
                              

4  As  the Fifth Circuit has  noted, "[i]n the great  majority of
cases, the district court's  findings of fact and  the inferences
it draws,  if carefully  set forth and  supported by  the record,
will all but compel the legal conclusion that a given employee is
or is  not exempt.   Absent some  fundamental legal  error, those
conclusions  will usually stand undisturbed on appeal."  Dalheim,
                                                                          
918 F.2d at 1226-27.

                               -13-


accorded  diminished respect  on appeal."   Dedham  Water Co.  v.
                                                                       

Cumberland Farms Dairy, Inc., 972 F.2d 453, 457 (1st Cir. 1992).
                                      

IV.  DISCUSSION
          IV.  DISCUSSION

          The FLSA establishes, as a general rule, that employees

must be compensated  at a  rate not  less than  one and  one-half

times  their regular rate  for all overtime  hours.  29  U.S.C.  

207(a)(1).   The Act  further defines overtime  as employment  in

excess  of 40  hours in a  single workweek.   Id.   However, this
                                                          

overtime provision does not apply  to "any employee employed in a

bona fide executive, administrative, or professional capacity . .

. (as such terms are defined  and delimited from time to time  by

regulations  of the  Secretary)."   29  U.S.C.    213(a)(1).   Of

course,  the remedial nature  of the  statute requires  that FLSA

exemptions be "narrowly  construed against the  employers seeking

to  assert   them  and   their  application   limited  to   those

establishments plainly  and unmistakably  within their  terms and

spirit."  Arnold v. Ben Kanowsky, Inc., 361 U.S. 388, 392 (1960).
                                                

Further,  it  is the  employer in  an  FLSA case  that  bears the

ultimate  burden of establishing  that its employees  fall within

the exemption.  See Newspapers of New England, 44 F.3d at 1070.
                                                       

          The specific  parameters of  the FLSA's  administrative

exemption  are not  set forth  in  the statute,  but are  instead

articulated  in the DOL's  regulations and interpretations.   The

regulations,  promulgated pursuant  to an  express delegation  of

legislative  authority, are to be given controlling weight unless

found to  be arbitrary, capricious,  or contrary to  the statute.

                               -14-


See Chevron U.S.A. Inc. v. Natural Resources Defense Council, 467
                                                                      

U.S. 837,  843-44 (1984).   On the  other hand,  the interpretive

regulations  are not  conclusive, as  they merely  set  forth the

Secretary's  official position on  how the regulations  should be

applied in specific contexts.   See Newspapers of New England, 44
                                                                       

F.3d at 1070.  Even so, these interpretations have the "power  to

persuade, if  lacking power  to control," as  they "constitute  a

body  of experience  and informed  judgment to  which courts  and

litigants may properly resort for guidance."  Skidmore v. Swift &
                                                                           

Co., 323 U.S. 134, 140 (1944).
             

          The requirements  of the  administrative exemption  are

set  forth  in  the  regulations at  29  C.F.R.     541.2.   That

regulation outlines both a short  and a long test for determining

whether an employee  qualifies for the  administrative exemption;

the short test is used for employees whose salaries are more than

$250 per week.  29 C.F.R.   541.2(e)(2).  Since the  parties have

stipulated that the marketing representatives earn more than $250

per week, there  is no  dispute that the  short test governs  the

instant case.

          Under the short test, John Alden must demonstrate:  (1)

that the primary duty of the marketing representative consists of

"[t]he performance of  office or nonmanual work  directly related

to  management policies  or general  business  operations of  his

employer  or his employer's customers," 29 C.F.R.   541.2(a)(1),5
                    
                              

5   To be more  precise, the  first prong of  the short  test set
forth at    541.2(e)(2) requires that the  "primary duty consists
of the  performance of  work described in  paragraph (a)  of this

                               -15-


and  (2) that  such  primary duty  "includes  work requiring  the

exercise of  discretion and  independent judgment,"  29 C.F.R.   

541.2(e)(2).   The district court  found, and we agree,  that the

marketing representatives meet both parts of this test.

A.  Work Directly Related to Management or Operations
          A.  Work Directly Related to Management or Operations

          As stated  above, under  this first prong  of the  test

John Alden must show that its marketing representatives have as a

primary  duty "office  or  nonmanual  work  directly  related  to

management policies or general business operations" of John Alden

or its  customers.  29  C.F.R.    541.2(a)(1).   In the  parties'

stipulation, the "primary duty" of the  marketing representatives

is described as follows:

          to contact and deal with licensed independent
          insurance  agents  ("agents"),   and  related
          activities,  to  increase purchases  of  John
          Alden  insurance  products  by end-purchasers
          who are in contact with the agents.

As there is  no dispute that this statement  describes "office or

nonmanual work,"  the only question that remains  is whether this

primary duty  is "directly  related" to  John Alden's  management

policies or general business operations.

          The   interpretative    regulations   concerning    the

administrative  exemption are set  forth at  29 C.F.R.    541.201

through   541.215.   Of particular relevance is section  541.205,

which specifically addresses the  "directly related to management

                    
                              

section."   For  the sake  of  simplicity, the  Court has  quoted
directly from paragraph (a) in setting out the short test.

                               -16-


policies   or  general   business   operations"  language   under

consideration.  Subsection 541.205(a) provides as follows:

          The  phrase "directly  related to  management
          policies  or general  business operations  of
          his  employer  or his  employer's  customers"
          describes those types  of activities relating
          to   the  administrative   operations  of   a
          business as  distinguished from  "production"
          or,  in  a retail  or  service establishment,
          "sales" work.  In  addition to describing the
          types  of activities,  the phrase  limits the
          exemption  to  persons  who  perform work  of
          substantial importance  to the  management or
          operation of the business of his  employer or
          his employer's customers.

Thus,    541.205(a) of the interpretations further subdivides the

first  prong of  the  short test  into  two  subparts:   (1)  the

employee   must  be  engaged   in  "administrative"  rather  than

"production" activity; and (2) this administrative activity  must

be of "substantial importance" to management or operations.

          The district court found  that both parts of  this test

had  been satisfied,  and thus  concluded  that the  work of  the

marketing representatives was "directly  related" to John Alden's

business operations.  See John Alden, 940 F. Supp. at 421-23.  As
                                              

the Fifth Circuit has noted,  "[w]hether an employee's work is or

should be deemed 'directly related' to business operations  is an

inference drawn from the historical facts."  Dalheim, 918 F.2d at
                                                              

1230.  Thus,  we review this finding  for clear error.   Id.; see
                                                                           

also Newspapers of New England, 44 F.3d at 1073.
                                        

1.  The Administrative-Production Dichotomy
          1.  The Administrative-Production Dichotomy

          Subsection 541.205(b) of the interpretations offers the

following definition of "administrative" work:

                               -17-


          The administrative operations of the business
          include the work performed by so-called white
          collar  employees  engaged in  "servicing"  a
          business  as,   for  example,   advising  the
          management,       planning,      negotiating,
          representing    the   company,    purchasing,
          promoting  sales, and  business research  and
          control.

However, applying the  administrative-production dichotomy is not

as  simple as  drawing  the line  between white-collar  and blue-

collar workers.  On the contrary, non-manufacturing employees can

be considered  "production"  employees in  those instances  where

their job  is to generate  (i.e., "produce") the very  product or

service that the employer's business  offers to the public.  See,
                                                                          

e.g., Reich v. New York, 3 F.3d 581, 587-89 (2d Cir. 1993), cert.
                                                                           

denied, 510  U.S. 1163  (1994) (police  investigators conduct  or
                

"produce" criminal investigations); Dalheim,  918 F.2d at 1230-31
                                                     

(television  station's   producers,  directors,   and  assignment

editors "produced" newscasts, and were thus non-exempt).

          Applying this distinction, the district court held that

the  marketing  representatives  were engaged  in  administrative

rather than  production activities, a finding in which this Court

joins.  As stated  in the stipulation of facts, John  Alden is in

the  business  of  designing,  creating,  and  selling  insurance

policies  to the  public.    It follows,  as  the district  court

properly  recognized, that the "products" generated by John Alden

are  these insurance  policies  themselves.    As  the  marketing

representatives  are  in  no  way  involved  in  the   design  or

generation  of insurance  policies, the  very  product "that  the

                               -18-


enterprise exists  to produce and  market," Dalheim, 918  F.2d at
                                                             

1230, they cannot be considered production employees.

          In its arguments both to the lower court and on appeal,

the Secretary  has  urged that  the Third  Circuit's decision  in

Martin  v. Cooper  Electric Supply  Co.,  940 F.2d  896 (3d  Cir.
                                                 

1991), cert. denied, 503 U.S. 936  (1992), compels the conclusion
                             

that  the employees  at  issue  here  are  production  employees.

However, both  the district  court and  John Alden  have properly

distinguished Cooper Electric from the instant case.  The company
                                       

at  issue  in Cooper  Electric  was  a  wholesaler that  did  not
                                        

manufacture any  products of its  own, but instead  sold products

made by other firms.   Id. at 903.  Thus,  the parties stipulated
                                   

that the  wholesaler's primary  business purpose  was to  produce

sales of electrical products.  Id.  Since the employees  at issue
                                           

in Cooper Electric, the company's salespeople, worked to generate
                            

the very product that  the company existed to market --  sales of

electrical products -- the Third Circuit concluded that they were

non-exempt production employees.  Id.  at 903-04.  Of course, the
                                              

facts  of Cooper Electric  are clearly distinguishable  from this
                                   

case, as  John Alden does  indeed generate  a product,  insurance

policies, not merely sales of a product.

          In  an attempt to  answer this argument,  the Secretary

points out that the  stipulation of facts describes John  Alden's

business purpose as the  design, creation, and sale  of insurance
                                                             

policies.  Thus, the Secretary  contends that, in addition to the

production of insurance policies, John Alden also produces sales,

                               -19-


and that any  employee engaged in the generation  of sales should

be  deemed  non-exempt  under  the  logic  of  Cooper  Electric.6
                                                                         

However, Cooper  Electric itself  provides an  effective counter.
                                   

In  discussing  the  "servicing"  component  of  the  Secretary's

interpretations,  see 29 C.F.R.    541.205(b), the  Third Circuit
                               

explained  that  "servicing  a   business"  entailed  "employment

activity   ancillary  to   an  employer's   principal  production
                              

activity."    Cooper  Electric,  940 F.2d  at  904  (emphasis  in
                                        

original).  In the instant  case, the activities of the marketing

representatives are  clearly ancillary to John  Alden's principal

production activity -- the creation of insurance policies  -- and

therefore could be  considered administrative "servicing"  within

the meaning of section 541.205(b).

          As  the district court noted, the day-to-day activities

of   marketing  representatives  are   more  in  the   nature  of

"representing  the company" and  "promoting sales" of  John Alden

products,  two examples of exempt administrative work provided by

   541.205(b) of  the interpretations.   As John  Alden's primary

contact with the insurance market (via agent contacts), marketing

representatives  represent  the  company  by  keeping  the market

informed of changes in John Alden's product offerings and pricing

structure.   Further,  by advising  agents  as to  which of  John

                    
                              

6  In  the context of a retail or  service establishment, section
541.205(a)  expressly   provides  that   "sales"   work  is   not
administrative.  However, as the  Secretary recognizes, insurance
companies are  not retail  or service  establishments within  the
meaning of  the FLSA,  see 29  C.F.R.    779.316,  and thus  this
                                    
provision is inapplicable to the present case.

                               -20-


Alden's products  to market  against competing  products, and  by

helping them put together proposals for bidding on  new business,

marketing representatives  are, again  to quote  Cooper Electric,
                                                                          

engaged in "something  more than routine selling  efforts focused

simply on particular  sales transactions."  Id. at  905.  Rather,
                                                         

their agent contacts  are "aimed at promoting  (i.e., increasing,

developing,  facilitating,  and/or  maintaining)  customer  sales

generally,"  id. (emphasis in original), activity which is deemed
                          

administrative  sales  promotion work  under  section 541.205(b).

Therefore, there  was no  error in  the district  court's finding

that John Alden's marketing representatives are engaged primarily

in administrative rather than production work.

                               -21-


2.  Substantial Importance to Management or Operations
          2.  Substantial Importance to Management or Operations

          In  addition to  drawing the  administrative-production

work  dichotomy,  29  C.F.R.    541.205(a)  limits  the "directly

related" language  to "persons  who perform  work of  substantial

importance to the management or  operation of the business of his

employer or his employer's customers."   Of course, employees who

formulate  management   policies  or  oversee   general  business

operations   easily   satisfy   this   "substantial   importance"

requirement.    See  29  C.F.R.     541.205(c).    However,   the
                             

interpretations make  it clear  that the exemption  is not  to be

limited solely to so-called "management" personnel:

          As  used  to  describe  work  of  substantial
          importance to the management or operation  of
          the business, the phrase "directly related to
          management  policies   or  general   business
          operations"  is not  limited  to persons  who
          participate in the  formulation of management
          policies or  in the operation of the business
          as   a  whole.     Employees  whose  work  is
          "directly related" to  management policies or
          to general business  operations include those
          [whose]   work   affects  policy   or   whose
          responsibility it is  to execute or  carry it
          out.  The phrase also includes a wide variety
          of  persons   who  either  carry   out  major
          assignments in  conducting the  operations of
          the business, or whose  work affects business
          operations  to  a  substantial  degree,  even
          though their assignments are tasks related to
          the  operation of a particular segment of the
          business.

29 C.F.R.   541.205(c).   Examples of employees or positions that

generally meet  the "substantial importance"  requirement include

credit  managers, claim agents and adjusters, wage-rate analysts,

securities  brokers,   and  promotion   men.     See  29   C.F.R.
                                                              

  541.205(c)(5).    However,  the particular  title  given  to an

                               -22-


employee is  not determinative,  as an  employee's exempt  status

must  instead be  predicated on  whether  his or  her duties  and

responsibilities   meet   all   of   the  applicable   regulatory

requirements.  See 29 C.F.R.   541.201(b).
                            

          In applying  these interpretations, the  district court

first  recognized that "the work of the marketing representatives

is critically important to John Alden's business," in that "[t]he

success  of the company  in New England depends  in large part on

the success of the marketing representatives who promote sales of

John  Alden products."    John  Alden, 940  F.  Supp. at  422-23.
                                               

Having thus found that the marketing representatives were engaged

in  work that  "affects  business  operations  to  a  substantial

degree"  --  one of  the  categories  of  work  deemed to  be  of

"substantial  importance" under  29 C.F.R.     541.205(c) --  the

district court  concluded that their  work met this prong  of the

test.  Id. 
                   

          On appeal, the Secretary contends that, in applying the

interpretations, the district  court misconstrued the concept  of

"substantial importance" so as to  require plenary review of this

issue.   In  short, the  Secretary submits  that the  lower court

improperly equated economic  impact with substantial  importance,

so  that  if  an  employee's work  contributes  to  an employer's

financial  well-being, that fact  alone is sufficient  to satisfy

the substantial importance requirement.  If  the court did indeed

misconstrue  the  concept of  "substantial importance,"  then its

                               -23-


factual inferences  were drawn with  the wrong legal  standard in

mind, and it would have erred as a matter of law.

          We  recognize that more than  one circuit has held that

"[t]he  financial effect of  employee activity cannot  alone show

work of 'substantial  importance to the management  or operation'

of an  employer's business."   Cooper Electric, 940 F.2d  at 906;
                                                        

see  also Dalheim, 918  F.2d at 1231.7   As stated  by the Fourth
                           

Circuit in  Clark  v. J.M.  Benson Co.,  789 F.2d  282 (4th  Cir.
                                                

1986), in  assessing substantial  importance it  is necessary  to

look at "the  nature of the work, not  its ultimate consequence."
                              

Id. at  287 (emphasis in  original).   Further, the  interpretive
            

regulations clearly dismiss the view that this requirement can be

met simply  by showing a  link between poor performance  and lost

profits:

          A  messenger  boy   who  is  entrusted   with
          carrying large  sums of  money or  securities
          cannot be said to be doing work of importance
          to   the   business   even   though   serious
          consequences may  flow from his neglect.   An
          employee operating  very expensive  equipment
          may cause serious loss to his employer by the
          improper performance of his duties. . . . But
          such employees, obviously, are not performing
          work of  such substantial  importance to  the
          management or operation of the business  that
          it can  be said  to be  "directly related  to
          management  policies   or  general   business
          operations"  as  that  phrase  is used  in   
          541.2.

                    
                              

7  In Dalheim, the  employer argued for substantial importance by
                       
stressing that "if a producer performs poorly, KDFW's bottom line
might suffer."   Dalheim, 918 F.2d at 1231.   The Court held that
                                  
"[a]s  a matter  of law,  that is  insufficient to  establish the
direct  relationship  required  by     541.2  by  virtue  of  the
'substantial importance' contemplated by   541.205(c)."  Id.
                                                                     

                               -24-


See 29 C.F.R.   541.205(c)(2).
             

          Although the district court did not expressly set forth

the test in the above manner, our review of the  district court's

reasoning  convinces us  that these  principles  were taken  into

account in  assessing substantial  importance.   Contrary to  the

Secretary's   assertion,  the   court   did  not   simply  equate

"substantial  importance" with  financial impact.   Rather, after

noting the economic  significance of their sales  promotion work,

the  court then  proceeded to  consider  the nature  of the  work
                                                             

undertaken  by the  marketing  representatives,  which the  court

recognized required them to:

          a)  understand  the  nature  of the  evolving
          insurance market, b) grasp the subtleties  of
          that market,  c) familiarize  themselves with
          their agents, their competitors and the needs
          of existing  and prospective  end-purchasers,
          and  d) respond  quickly  in identifying  and
          promoting a  John Alden product when an agent
          contemplates    a   particular    competitive
          product.

John  Alden,  940 F.  Supp. at  423.   In light  of this,  we are
                     

satisfied that the district court did not misconstrue the  nature

of the  "substantial importance"  inquiry, as  it considered  the

nature of the employee's work as well as the consequences of that

work.8   Accordingly, because  the district  court was  operating

                    
                              

8  While recognizing  the Fourth Circuit's statement  that "[t]he
regulations emphasize  the nature of  the work, not  its ultimate
                                           
consequence,"  J.M.  Benson,   789  F.2d  at  287   (emphasis  in
                                     
original), we would find it  difficult to conclude that a certain
kind of work was "substantially important" to business operations
without also considering the consequences of that work.

                               -25-


within the proper legal framework, we will review its inferential

factfinding on this issue for clear error.

          Our review of  the record finds  ample support for  the

lower  court's conclusion.   First and foremost,  as John Alden's

primary  contact   with   the   independent   agents,   marketing

representatives are  the insurance market's  principle source for

information about John Alden and  its products.  Moreover, in the

course  of  their  daily   activities,  these  employees   gather

information  about their agents,  the agents' customers,  and the

insurance market as a whole  -- such as information about changes

in   consumer  needs,  or   regarding  the  success   of  certain

competitors' offerings.  The marketing representatives  must then

use all of this information  both to pique their agents' interest

in John  Alden, and to  suggest products or  product combinations

that an agent's  customers might find  attractive.  In  addition,

the marketing representatives can pass along the information they

have compiled to  their supervisors, who later relay  the same to

John Alden's management, who can then factor it into decisions on

new product designs and offerings.

          It is certainly  reasonable to draw the  inference that

this type  of work, both  by its  nature and in  its consequence,

would  affect John Alden's  business operations to  a substantial

degree.   Indeed, it  would appear  that work of  this nature  --

disseminating  information  to   the  marketplace,  understanding

customers and competitors, and gathering available information to

be  used in  putting  together proposals  and  packages that  are

                               -26-


appropriate  for  those  customers  --  is  directly  related  to

operations, and  at the heart  of John Alden's  business success.

As such,  we find no error in  the district court's conclusion on

this issue.

          Lastly, the Secretary attaches some significance to the

fact   that  John   Alden   employs   a   number   of   marketing

representatives in  this region,  stressing  that the  collective

economic  impact  of a  group  of  employees is  insufficient  to

satisfy  the  substantial  importance requirement.    See  Cooper
                                                                           

Electric,  940  F.2d  at  906.    However,  the  Secretary's  own
                  

interpretative regulations provide a sufficient rejoinder:

          The fact  that there  are a  number of  other
          employees of  the same employer  carrying out
          assignments of  the same  relative importance
          or performing identical work  does not affect
          the determination  of whether they  meet this
          test  so  long  as  the  work  of  each  such
          employee is of substantial  importance to the
          management or operation of the business.

29 C.F.R.   541.205(c)(6).  In the instant case, we find that the

work  of each  marketing representative,  standing  alone, has  a

substantial effect on John Alden's business.9   As set out in the

parties'  stipulation,  the   sixteen  marketing  representatives

currently employed in the regional office are responsible for the

promotion of the company's products throughout all of New England

(minus Connecticut).  Moreover, each marketing  representative is

individually responsible for a deck  of 500-600 agents, with each
                    
                              

9  It is unclear from the district court's discussion  whether it
considered  the  consequences of  the  marketing representatives'
work individually or  as a whole.   Thus, we consider  this issue
based upon our own review of the record.

                               -27-


deck generating, on  average, from $1.5 million to  $3 million in

sales annually.  In light of  all this, we have little difficulty

in finding that each  individual marketing representative carries

out  a "major assignment[]  in conducting  the operations  of the

business," and  "affects  business operations  to  a  substantial

degree" through his  or her own sales promotion  activities.  See
                                                                           

29 C.F.R.   541.205(c).

          The district  court was  not clearly  wrong in  finding

that the marketing representatives  are engaged in administrative

work  of   substantial  importance   to  John   Alden's  business

operations.    Accordingly,  we agree  that  these  employees are

engaged  in administrative work  "directly related  to management

policies or general  business operations," as required  under the

first prong of the short test,  29 C.F.R.   541.2(a)(1).  We  now

turn to the court's  analysis of the "discretion  and independent

judgment" part of the test.

B.  Work Requiring Discretion and Independent Judgment
          B.  Work Requiring Discretion and Independent Judgment

          To  satisfy the  second prong of  the short  test, John

Alden must  demonstrate  that its  marketing representatives  are

engaged  in work  that  requires the  exercise of  discretion and

independent judgment.   29 C.F.R.   541.2(e)(2).  The Secretary's

interpretations elaborate on this requirement as follows:

          In general,  the exercise  of discretion  and
          independent judgment involves  the comparison
          and  the  evaluation of  possible  courses of
          conduct and acting or making a decision after
          the   various    possibilities   have    been
          considered.    The  term .  .  .  , moreover,
          implies that the person has the  authority or
          power  to make  an  independent choice,  free

                               -28-


          from immediate  direction or  supervision and
          with respect to matters of significance.

29  C.F.R.   541.207(a).  The interpretations further advise that

"the discretion and  independent judgment exercised must  be real

and substantial, that is, they  must be exercised with respect to

matters of  consequence."  29  C.F.R.   541.207(d)(1).   However,

the  exempt employee need not have final decisionmaking authority

over  such matters; "[e]ven though  an employee's work is subject

to approval,  even to the extent that  a decision may be reversed

by higher level  management, it does not follow that the work did

not require the exercise of discretion and independent judgment."

Dymond v. United  States Postal Serv., 670 F.2d  93, 96 (8th Cir.
                                               

1982); see also 29 C.F.R.   541.207(e).
                         

          The  district court  found,  and  we  agree,  that  the

marketing  representatives  exercise discretion  and  independent

judgment in  carrying out  their duties.   It is  undisputed that

these  employees  have  discretion in  choosing  which  agents to

contact  on  any  given  day, and  concerning  which  products to

discuss   with  each   agent.     In   addition,  the   marketing

representatives  rely  on  their  own  knowledge  of  an  agent's

business  to help tailor proposals for the agent's end-customers.

Further, they must  be able to anticipate  the competing products

that  the agent's customers might be considering, and distinguish

John Alden's offerings from those of competitors.  Thus, there is

clear  support in the record for  the district court's conclusion

that John Alden's  marketing representatives exercise  discretion

                               -29-


and independent judgment in the  course of their day-to-day agent

contacts.

          While recognizing that the marketing representatives do

exercise  some  discretion  in their  dealings  with  agents, the

Secretary  argues  that  this discretion  is  not  exercised with

respect to "matters  of consequence"  within the  meaning of  the

interpretive  regulations.  However,  the matters on  which these

employees exercise their  discretion and judgment --  which agent

would be in the best position to  sell a given product, and which

products would  be most attractive  to a given customer  -- would

certainly appear to be "of consequence" to John Alden's business.

Indeed, this work would seem to be of equal or greater importance

than some of the work the Secretary's interpretations identify as

exempt, such as  the duties of an administrative  assistant to an

executive,10 or those of a customer's man in a brokerage house.11

See  29 C.F.R.    541.207(d)(2).   Thus,  we will  not upset  the
             

district court's decision on this ground.12
                    
                              

10  "The regulations . . . contemplate the kind of discretion and
independent judgment exercised by an administrative  assistant to
an  executive, who  without  specific  instruction or  prescribed
procedures, arranges interviews and meetings, and handles callers
and  meetings himself where the executive's personal attention is
not required."  29 C.F.R.   541.207(d)(2).

11   The test  includes "the kind  of discretion  and independent
judgment exercised  by a customer's  man in a brokerage  house in
deciding  what recommendations  to  make to  a  customer for  the
purchase of securities."  Id.
                                       

12   As  the district  court  noted, the  work of  the  marketing
representatives  does not at  all resemble the  given examples of
nonexempt  work where  discretion  is  exercised  on  matters  of
relatively little consequence: i.e., a truck driver's decision on
which route to follow; a  shipping clerk's decision on the method

                               -30-


          The  Secretary  also  contends  that  the  lower  court

committed error by  mistaking the mere "use of  skill in applying

techniques,  procedures,  or   specific  standards,"  29   C.F.R.

  541.207(b),  for   the  required  discretion   and  independent

judgment.      The   Secretary   submits   that   the   marketing

representatives,  in  informing  agents  and  persuading  them to

recommend  John Alden  products, are  simply  applying the  sales

techniques they  learned in  training sessions  and weekly  sales

meetings.    The Secretary  also  points out  that  the marketing

representatives receive  both formal and informal  guidance about

which  products and product features to  emphasize, and about the

general points  to make with  agents.  Thus, the  Secretary avers

that rather than exercising discretion and independent  judgment,

these employees are simply making decisions within a given set of

parameters,  the type  of work  that  would not  qualify for  the

exemption.  See 29 C.F.R.   541.207(c).13
                         

          However, as the district court found, the record simply

does not  support the Secretary's assertion.   These employees do

not  use  prepared  scripts  or read  from  a  required  verbatim

                    
                              

of packing and  mode of shipment; and a  bookkeeper's decision on
whether to post  to one ledger or  another first.  See  29 C.F.R.
                                                                
  541.207(d)(1).

13   The interpretive regulations offer the following examples of
work in  which skill in  applying standards or techniques  can be
mistaken for discretion:  inspectors who  develop facts to assess
whether  prescribed standards have been met; lumber "graders" who
inspect  each "stick"  and then  place  each into  a well-defined
grading category;  personnel clerks  who screen applications  and
reject  those that do  not meet prescribed  minimum requirements.
See 29 C.F.R.   541.207(c)(1)-(6).
             

                               -31-


statement,  nor  do  they  operate   within  the  contours  of  a

prescribed  technique or  "sales  pitch".   On the  contrary, the

content of a given conversation with an agent is dictated  by the

needs  or customer  base  of  that agent,  or  by the  particular

information  sought by the  marketing representative  during that

phone  call.    Further,   to  the  extent  that   the  marketing

representatives  receive guidance about products to emphasize and

suggested points to  make with agents, they  nonetheless exercise

discretion  in  applying  this instruction  --  for  instance, in

determining which agent may have  an interest in that product, or

in fashioning  bid proposals that  meet the needs of  the agent's

customers.14  See Atlanta Prof'l Firefighters Union, Local 134 v.
                                                                        

City of  Atlanta, 920 F.2d  800, 805 (11th Cir.  1991) (employees
                          

who retained  "discretion in  implementing  [the] directions"  of

another meet discretion and independent judgment test).  In light

of  all this, we  concur that the  marketing representatives "are

not merely 'skilled'  workers who operate within a  strict set of

rules.   Rather, they  exercise significant  discretion in  their

daily contacts with  various insurance agents."   John Alden, 940
                                                                      

F. Supp. at 423.

          The district court did not commit error in finding that

the  primary duty of the marketing representatives "includes work

                    
                              

14  By way of comparison, the  Court notes that a "customer's man
in  a brokerage  house" likely  receives  similar training  about
product  features and points of emphasis.  Under the interpretive
regulations, 29 C.F.R.    541.207(d)(2), this employee  exercises
the requisite discretion when he  or she applies this guidance to
make a recommendation to a customer for a securities purchase.

                               -32-


requiring the  exercise of  discretion and independent  judgment"

within the  meaning of  29 C.F.R.    541.2(e)(2).   Therefore, we

conclude  that the second  prong of the  administrative exemption

has been met in this case.

V.  CONCLUSION
          V.  CONCLUSION

          For all of  these reasons, we  agree with the  district

court's determination that John Alden's marketing representatives

are exempt administrative employees.   Accordingly, the  judgment

below is affirmed.
                   affirmed
                           

                               -33-