Donoghue v. IBC USA

USCA1 Opinion














UNITED STATES COURT OF APPEALS
FOR THE FIRST CIRCUIT
____________
No. 95-1677

WILLIAM E. DONOGHUE,

Plaintiff - Appellant,

v.

IBC USA (PUBLICATIONS), INC., ET AL.,

Defendants - Appellees.

____________________

APPEAL FROM THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF MASSACHUSETTS

[Hon. Reginald C. Lindsay, U.S. District Judge] ___________________

____________________

Before

Boudin, Circuit Judge, _____________

Bownes, Senior Circuit Judge, ____________________

and Keeton,* District Judge. ______________

_____________________

Michael Arthur Walsh, with whom James S. Shorris and Choate, ____________________ ________________ _______
Hall & Stewart were on brief for appellant. ______________
Steven S. Konowitz, with whom Konowitz & Greenberg was on __________________ _____________________
brief for appellees.



____________________

November 28, 1995
____________________
____________________

* Of the District of Massachusetts, sitting by designation.














KEETON, District Judge. This is an appeal by William KEETON, District Judge ______________

E. Donoghue ("Donoghue"), Plaintiff-Appellant, from a Preliminary

Injunction of limited scope. Donoghue asserts that the district

court erred in its interpretation of contract documents executed

by the parties and asks this court to expand relief to, or nearer

to, the full scope he requested in the district court. We

conclude that if the district court committed any error of law,

the error was harmless in relation to the issues before us in

this appeal. Also, we conclude that the district court did not

abuse its discretion in fashioning the limited scope of the

Preliminary Injunction entered. We therefore affirm the district

court's order.

To avoid uncertainty that might otherwise exist about

the effect of the district court's order (and our affirmance) on

further proceedings in this case, we explicitly state the bases

of our affirmance and explicitly note certain conclusions of the

district court upon which we do not rely. These conclusions ___

relate to issues that are at least potentially mixed-legal-

factual issues that would be more appropriately decided, both in

the district court and on appeal, after the parties have had a

full opportunity for discovery and development of evidence

bearing upon the factual elements of the legal-factual mix. They

are open to de novo consideration in the district court during _______

further proceedings there, as well as on appeal.




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I. Background Facts I. Background Facts

A. Before July 1989 A. Before July 1989

Donoghue is an investment adviser well-known as an

expert on money markets and mutual funds. Acting individually

and through a number of corporate entities, he has marketed

advice for more than twenty years in books, newsletters, columns,

on-line services, and public appearances. One of his business

entities was The Donoghue Organization, Inc., a Massachusetts

corporation of which Donoghue was the sole stockholder. Its

flagship publication was Donoghue's MoneyLetter--a semi-monthly ______________________

newsletter introduced by Donoghue in 1980. In 1986, Donoghue's __________

MoneyLetter was voted "Best Financial Advisory Newsletter" by the ___________

Newsletter Association.



B. Documents Dated July 28, 1989 B. Documents Dated July 28, 1989


Simultaneously, two documents were executed. Though

signed by Donoghue in September 1989, these agreements were made

"as of" July 28, 1989. They were called the Stock Purchase

Agreement ("SPA") and the Personal Services and Non-Competition

Agreement ("PSA").

The Stock Purchase Agreement was signed by Donoghue as

sole shareholder of The Donoghue Organization, Inc. and Mary Ann

Bonomo as Vice President of IBC USA (Publications), Inc. ("IBC

USA"). Under the terms of the SPA, Defendant-Appellant IBC USA

purchased all 10,000 shares of Common Stock of The Donoghue

Organization, Inc. from Donoghue for $2,000,000.

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The Personal Services and Non-Competition Agreement was

also signed by Donoghue and Mary Ann Bonomo. Under the terms of

the PSA, Donoghue became a part-time employee of IBC USA,

agreeing to devote approximately one-third of his professional

time to editorial, promotional, and other activities mainly

involving the MoneyLetter publication. The initial term of the ___________

PSA was set at five years, with one five-year extension available

at the option of IBC USA.

A central subject of dispute in this litigation is the

scope and extent of the right of IBC USA and its new wholly owned

subsidiary, IBC/Donoghue, Inc., also a Defendant-Appellee, to use

Donoghue's name. The contractual rights of the Defendants-

Appellees are controlled by the SPA and the PSA.

A provision of the SPA declares:

The rights to use the name "William E.
Donoghue" and variations thereof have
always been the property of the Seller
[Donoghue], not the Company [The Donoghue
Organization, Inc.], and Buyer's [IBC
USA's] rights to the use of such name are
governed by the Personal Services
Agreement.

SPA cl. 3(m).

The PSA elaborates on the rights to use the name

"William E. Donoghue" stated above in the SPA. The relevant PSA

provision appeared as one long paragraph, reproduced here with

bracketed insertions and spacing that we have inserted to aid

reading.

Use of Employee's Name. In consideration ______________________
of the payment of the amounts provided on
Exhibit 11 hereto [royalty payments of

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$1,000 per year plus a cost-of-living
adjustment in years 4 and 5], IBC/USA
shall have the right until July 29, 1994
to use the name William E. Donoghue and
variations thereof on or in connection
with any and all of the existing products
and services of IBC/USA or The Donoghue
Organization, Inc.

now bearing that name

and any other products and services of
IBC/USA or The Donoghue Organization,
Inc. developed hereafter during the term
of the Personal Services Agreement;

provided, however, that for products or
services developed after the date hereof
during the term of this Agreement,
IBC/USA shall obtain the approval of the
Employee to the use of the Employee's
name as aforesaid, and Employee agrees
that such approval shall not be
unreasonably withheld and shall be
granted for products and services unless
Employee reasonably explains that such
products or services would violate clause
8 [the non-competition clause] or would
not be consistent with the provisions of
Exhibit 12 [Donoghue's written investment
philosophy] or of a quality comparable to
that of other IBC/USA or affiliated
products or services then using
Employee's name.

Upon notice given by IBC/USA to Employee
on or before July 29, 1993, and whether
or not the term of this Agreement is
otherwise extended pursuant to clause
2(b)[the five year extension option of
IBC USA], after July 29, 1994 and until
July 29, 1999, IBC/USA shall continue to
have the right so to use the name William
E. Donoghue and variations thereof, as
described above, subject to the protocol
set forth in Exhibit 12

and provided (i) that employee will have
a right to sit on the investment
committee and (ii) that IBC/USA shall pay
or cause to be paid to the Employee
royalties at the rate of five percent

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(5%) of gross revenues actually received,
net of refunds and cancellations,

from the sale during such period of
products and services including such name
in the name thereof.
. . . .

On January 2, 2000 (or January 2, 1995 if
IBC/USA fails to exercise the right to
continue to use the Donoghue name as
provided herein), IBC/USA agrees to
assign all of its residual rights, if
any, to use the name William E. Donoghue
or any variation thereof in any
registered or unregistered trademark, to
Employee, provided that an agreement for
continued use by IBC/USA has not been
concluded, but nothing herein shall be
deemed to grant any right, title or
interest, or any agreement to grant any
right, title or interest, to Employee in
or to any name or mark (registered or
unregistered) or portion thereof not
constituting the name William E. Donoghue
or a variation thereof.


PSA cl. 11. The dispute between the parties centers primarily

upon the interpretation of this clause and relevant statutes.



C. Developments Before Amendment of the PSA on July 21, 1994 C. Developments Before Amendment of the PSA on July 21, 1994

Notwithstanding the currently alleged deficiencies in

the clarity and specificity of the SPA and PSA, and in the

performance of each party under these agreements, the first five-

year term of the PSA passed relatively uneventfully. During this

term, IBC USA changed the corporate name of The Donoghue

Organization, Inc. to IBC/Donoghue, Inc.; Donoghue contributed

articles to Donoghue's MoneyLetter and performed various other ______________________

duties under terms of the PSA.


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According to clause 2(b) of the PSA, IBC USA was

required to give notice to Donoghue one year before the last day

of the term of the PSA if IBC USA wished to exercise its option

to extend the term of the PSA for an additional five years. In

early July of 1993, before the one-year benchmark of July 28,

1993, IBC USA initiated discussions with Donoghue regarding the

possibility of amending the PSA before extending it for the

additional five-year term.

IBC USA proposed to restructure the compensation

provisions of the PSA, primarily to eliminate the 5% royalty that

would have first begun to accrue when the second five-year term

commenced. In return, IBC USA proposed to increase various

incentive payments to Donoghue, based on the number of telephone

inquiries generated by his columns, appearances, and books. The

record is unclear about how this proposal, or negotiations

relating to it, proceeded or whether any progress was made toward

amending the PSA.

In any event, on July 16, 1993, IBC USA gave formal

notice to Donoghue of its desire to exercise its options under

clauses 2(b) and 11 of the PSA to extend, for an additional five

years, to July 29, 1999, the term of (1) Donoghue's employment

and (2) the license to use his name.



D. Amendment of the PSA on July 21, 1994 and the Failure of D. Amendment of the PSA on July 21, 1994 and the Failure of
Negotiations Negotiations

Negotiations regarding an amendment of the PSA

continued as the first five-year term was coming to a close. On

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July 21, 1994, just before the end of the initial five-year term

of the PSA, the parties executed a modification of the agreement.

This modification extended for one month the time period in which

IBC USA could use Donoghue's name without paying the 5% royalty:

IBC/USA will continue to have the right to
use the name William E. Donoghue and
variations thereof on or in connection with
the existing products of IBC/USA without
payment of the stated 5% royalty until August
31, 1994.

App. at 00062. In return for this concession, IBC USA allowed

Donoghue to send his employees to IBC USA's weekly Donoghue's __________

MoneyLetter Investment Committee meetings during the month of ___________

August, 1994.

This interim provision delaying the time when the 5%

royalty payments would begin to accrue was itself modified, with

Donoghue's consent. The commencing date when royalty payments

would begin was moved to October 31, 1994. Negotiations

regarding a permanent amendment to the PSA, however, were

unsuccessful. The parties never agreed to any further amendment

of the PSA.

As the final interim extension was about to end in

October, 1994, Defendants-Appellees removed Donoghue's surname

from Donoghue's MoneyLetter, making the new title simply _______________________

MoneyLetter. The name of the corporate subsidiary remained ___________

IBC/Donoghue, Inc., however, and MoneyLetter continued to contain ___________

references to Donoghue and his name within the text of the

newsletter. For example, one section of the newsletter was

devoted to the "Donoghue Signal," a statistical measure of market

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performance. Also, MoneyLetter was labeled as "a service of ___________

IBC/Donoghue, Inc." on the bottom of the first page. William E.

Donoghue was listed in the masthead as "Founder & Contributing

Editor" of MoneyLetter. ___________

Defendants-Appellees now no longer publish anything

with the name "William E. Donoghue" appearing in the name of the

publication, but they do market publications in which the

corporate name IBC/Donoghue is used within the title. Examples

are IBC/Donoghue's Money Fund Average, IBC/Donoghue's Mutual ___________________________________ ______________________

Funds Almanac, and IBC/Donoghue's Money Fund Directory. IBC USA _____________ ___________________________________

has not paid Donoghue any royalties (under either the $1,000-per-

year or the 5% provision) since October of 1994.



E. Other Developments E. Other Developments

The precipitating event for the current civil action,

however, was not the use of Donoghue's name in the name or text

of any newsletter or the nonpayment of royalties but rather the

use of Donoghue's name and likeness in promotional materials

advertising MoneyLetter. ___________

In December 1994, IBC USA sent a direct mail

advertisement for MoneyLetter to the general investing public and ___________

the professional investment community. The envelope in which

this mailing was sent featured a photograph of Donoghue

purportedly gesturing at advertisements of five large mutual fund

companies. Above the photograph was a statement in large type

and in quotation marks: "I'm sick and tired of investors getting


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ripped-off by ads like these!" There were similar statements in

smaller type below the photograph and on the back of the envelope

as well. The district court found that Donoghue had neither made

nor authorized any of the statements on the envelope. Donoghue ________

v. IBC/USA (Publications), Inc., 886 F. Supp. 947, 951 (D. Mass. ____________________________

1995).

The district court also found that, "[w]hile [Donoghue]

had used strong language in the past to criticize techniques and

motives of financial planners and brokers, he had not previously

criticized mutual funds by name in the manner portrayed on the

envelope." Id. Inside the envelope was a letter, purportedly __

signed by Donoghue, that further criticized the advertisements of

such mutual fund companies as Value Line, Fidelity Investments,

Dreyfus Corporation, Berger Associates, Inc., and Scudder,

Stevens & Clark, Inc. The district court found that Donoghue had

not authorized this letter. Id. __

Donoghue received two written complaints regarding the

direct mail advertisement--from Berger Associates, Inc. and

Scudder, Stevens & Clark, Inc. App. at 00304-09. Moreover,

Value Line threatened litigation against Donoghue and has since

filed an action in federal court for the Southern District of New

York against IBC USA and IBC/Donoghue, Inc. claiming that it has

been injured by the "explicitly false," "deceptive," and

"misleading" statements in the direct mail campaign. App. at

00319.




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A Forbes magazine columnist's comment, published under ______

the date April 24, 1995, publicly criticized Donoghue for the

statements attributed to him in this MoneyLetter promotional ___________

mailing and for continued promotion of the "Donoghue Signal" by

touting hypothetical results that would have been achieved had an

investor used the "Donoghue Signal" over a period commencing in

1980, even though the "Donoghue Signal" was first introduced in

1988. The columnist observed that use of such "back-tested"

results was inconsistent with the published views of Donoghue

himself.

Approximately two weeks after the publication of the

Forbes piece, on May 8, 1995, Donoghue commenced this civil ______

action, claiming infringement of the trademark in his name under

the Lanham Act, 15 U.S.C. 1125 (Count I); improper use of his

name and photograph in violation of Mass. Gen. L. ch. 214, 3A

(Count II); trademark infringement under the common law (Count

III); breach of contract, including the obligation to pay

royalties (Count IV); and violation of Mass. Gen. L. ch. 93A

(Count V).



II. The District Court Decision II. The District Court Decision
of Donoghue's Motion for Preliminary Injunction of Donoghue's Motion for Preliminary Injunction

Based upon counts I and II, Donoghue filed on May 8,

1995, along with his complaint, a motion for a temporary

restraining order and a preliminary injunction. Donoghue asked

the court to enjoin the Defendants-Appellees from distributing

any newsletter, publication or promotional materials:

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upon which the name William E. Donoghue or
any variation thereof (including but not
limited to "Donoghue," the "Donoghue Signal,"
"IBC/Donoghue" or "IBC/Donoghue, Inc.")
appears, or upon which any picture of
plaintiff William E. Donoghue appears . . . .


App. at 00073. The only ways in which the Defendants-Appellees

would have been able to use Donoghue's name under this requested

injunction would have been as a by-line for an article actually

written by Donoghue or in the masthead of MoneyLetter with the ___________

title "Founder & Contributing Editor."

After a hearing on May 10, 1995, the district court

entered a temporary restraining order of a more limited scope

than Donoghue had requested. On May 26, 1995, after further

briefing by the parties, the district court granted Donoghue's

motion for a preliminary injunction. The Preliminary Injunction

fashioned by the district court, however, like the Temporary

Restraining Order that preceded it, was significantly narrower in

scope than Donoghue had requested.

Instead of granting a blanket prohibition on the use of

Donoghue's name, the district court focused on the alleged

harmful activity of the Defendants-Appellees. As a result, the

court required only that the Defendants-Appellees:

1. refrain from distributing to any customer
or potential customer or anyone else any
advertising or promotional materials or any
other material in which William E. Donoghue
is represented as criticizing or otherwise
commenting on any specific person or entity
and any other material which represents
William E. Donoghue as stating things which
are inconsistent with his views as stated in
his previously published material;

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2. refrain from distributing to any customer
or potential customer or anyone else material
which contains William E. Donoghue's
photograph, portrait or likeness, without the
plaintiff's express prior written consent;

3. refrain from distributing to any customer
or potential customer or anyone else any
material in which the name "William E.
Donoghue" or any variation thereof appears in
the title of the material, unless the
defendants pay the plaintiff royalties
pursuant to [clause] 11 of the Personal Sales
[sic] Agreement.

Donoghue v. IBC/USA (Publications), Inc., 886 F. Supp. at 955. ________ _____________________________

In fashioning this Preliminary Injunction, the district court

properly considered (1) the likelihood of Donoghue's success on

the merits; (2) whether Donoghue would suffer irreparable injury

if the injunction were not granted; (3) the injury to Defendants-

Appellees from granting the injunction; and (4) whether the

public interest would be adversely affected by the injunction.

See Keds Corp. v. Renee Intern. Trading Corp., 888 F.2d 215, 220 ___ __________ ___________________________

(1st Cir. 1989).

We conclude that the order of the district court was

proper in the circumstances of this case. Some of the supporting

findings and conclusions of the district court in arriving at

this order, however, were possibly erroneous and, in our view,

they were prematurely decided, as explained below.



III. Contract Interpretation Issues III. Contract Interpretation Issues

A. Introduction A. Introduction

When a court looks to the words of a document to

consider the meaning of those words in the context of the

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agreement, the search is for manifested meaning, not a privately

held belief or intent of one party, not communicated to other

parties to the bargain. See Rose-Derry Corp. v. Procter & ___ _________________ __________

Schwartz, Inc., 193 N.E. 50, 52 (Mass. 1934). Moreover, if the ______________

parties execute two or more documents, with a manifested intent

that the documents together express their entire agreement, a

court reads the documents together, rather than construing each

as if it stood alone. FDIC v. Singh, 977 F.2d 18, 21 (1st Cir. ____ _____

1992).

In this case, the initial agreement was expressed in

the two documents dated July 28, 1989. By their own terms they

manifest an understanding that together they completely express

one integrated agreement. For example, clause 2 of the SPA

reads:

Other Agreements. Simultaneously with the _________________
Closing Seller and Buyer shall enter into a
Personal Services and Non-Competition
Agreement substantially in the form attached
as Exhibit 2 (the "Personal Services
Agreement").

App. at 00026. Also, as previously noted, clause 3(m) of the SPA

explicitly states that the rights to use Donoghue's name are

governed by the PSA. Accordingly, we read the two documents

together, as we understand the district court to have done as

well, when searching for manifested meaning relevant to any

existing dispute between the parties.



B. The District Court's Interpretation of the Royalty Provisions B. The District Court's Interpretation of the Royalty Provisions



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The statements of the district court explaining its

order for entry of the Preliminary Injunction are subject to

being interpreted as including several distinct and potentially

significant rulings as a matter of law, all made as part of the

court's reasoned decision to grant the Preliminary Injunction in

the precise terms fashioned.

We discuss these rulings separately as well as

together. We have chosen the order in which we discuss them for

convenience only; we explicitly do not imply that this order of

consideration is compelled by precedent or logic. Indeed, we

conclude that the several rulings are interrelated in ways that

make it appropriate for a court to consider all of them before

deciding any. Our separation of the district court's combined

determination into four parts and our designation of those parts

as "First Ruling," "Second Ruling," "Third Ruling," and "Fourth

Ruling" are our formulations made only to facilitate reference.

Moreover, the phrasing of these four rulings is ours,

not that of the litigants. We have chosen this phrasing to

express what we understand to be the substantive content of the __ ___________________

determinations of the district court, explicit and implicit.

Each of the parties to this appeal has chosen somewhat different

phrasings, which we find to be ambiguous. Examples include the

contrasting statements of the parties about whether the district

court ruled that a use of Donoghue's name was: (1) permissible

without regard to whether the use would result in a royalty

obligation, or (2) permissible only on condition that royalties


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be paid, or (3) permissible only on condition that the user

explicitly acknowledge a royalty obligation (without, however,

stating the precise conditions that would determine the fact and

the amount of the royalty obligation).

We have chosen this course of stating our reading of

the meaning of the district court's rulings, including reasonable

inferences about implicit assumptions as well as explicit

declarations, because the scope of this court's authority and

responsibility is not limited to choosing one or the other of

partisan descriptions of the district court's reasoning. We

examine that reasoning from the perspective of impartial

appellate review, and not through partisan lenses.

First Ruling. The district court ruled that the First Ruling.

agreement of the parties was unambiguous--not only with respect

to the scope and extent of the rights of Defendants-Appellees to

use the name of William E. Donoghue but also with respect to the

amount of royalties they would have to pay as a result.

Second Ruling. The district court ruled that the Second Ruling.

agreement unambiguously meant that Defendants-Appellees were free

to remove Donoghue's name from the name of a product and continue

to use Donoghue's name within the text of the product and in

materials marketing the product.

Third Ruling. The district court ruled that the Third Ruling.

agreement unambiguously meant that, when exercising their rights

under the Second Ruling, Defendants-Appellees would incur no

obligation to pay any royalties during the second five-year term.


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Fourth Ruling. The district court implicitly ruled Fourth Ruling

that the agreement authorized Defendants-Appellees to use

Donoghue's name in the corporate title of the wholly-owned

subsidiary, IBC/Donoghue, Inc.

In reaching the Second and Third rulings, the district

court included, as steps of reasoning, the following

interpretation of clause 11 of the PSA:

[Clause] 11 only requires the IBC/USA to
pay the plaintiff royalties for use of the
plaintiff's name on revenues received "from
the sale . . . of products or services
including such name in the name thereof." ______________________
(Emphasis added.) The plain language of this
provision does not require the payment of
royalties for use of the plaintiff's name in
connection with the defendants' products, as
long as the plaintiff's name does not appear
in "the name" of the products. The
plaintiff's argument that it was his
understanding that he was entitled to
royalties for all uses of his name does not
alter the plain meaning of [clause] 11. "As
a general principle, a court considers
extrinsic evidence to discern intent only
when a contract term is ambiguous."
Massachusetts Mun. Wholesale Elec. Co. v. _________________________________________
Danvers, 577 N.E.2d 283, 289 (Mass. 1991), _______
citing Merrimack Valley Nat'l Bank v. Baird, ______ ____________________________ _____
363 N.E.2d 688 (Mass. 1977). See also FDIC ________ ____
v. Singh, 977 F.2d 18, 24 (1st Cir. 1992). _____
Because [clause] 11 is not ambiguous, this
court will not consider extrinsic evidence of
the parties' understanding.

Donoghue v. IBC/USA (Publications) Inc., 886 F. Supp. 947, 951-52 ________ ___________________________

(D. Mass. 1995).

Donoghue contended that this interpretation was in

conflict with both the PSA and the interim amendment to the PSA

executed July 21, 1994. In the next paragraph of its Memorandum,

however, the district court rejected the contention that the

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July 21, 1994 amendment was inconsistent with the court's reading

of the agreement.

The plaintiff claims that [clause] 11 was
changed by an amendment to the Personal
Services Agreement, dated July 21, 1994.
That amendment allowed IBC/USA to "continue
to have the right to use the name William E.
Donoghue and variations thereof on or in
connection with the existing products of
IBC/USA without payment of the stated 5%
royalty until August 31, 1994." The
plaintiff claims that this amendment implies
that the 5% royalty was required to be paid
on use of the plaintiff's name even if the
name did not appear in the title of the
defendants' publications. Otherwise, argues
the plaintiff, there would have been no
reason to include the phrase "in connection
with the existing products." The court does
not agree with the plaintiff's analysis. The
language of the amendment tracks the language
of [clause] 11, which permitted IBC/USA to
"use the name William E. Donoghue and
variations thereof on or in connection with
any and all of the existing products and
services of IBC/USA." The amendment's
addition, "without payment of the stated 5% _________
royalty" clearly refers to the royalty _______
provision of [clause] 11. Rather than change
the circumstances giving rise to the right to
receive a royalty, the amendment only forgave
the payment of royalties which would
otherwise have been due under paragraph 11,
i.e., royalties flowing from the sale of ____
products in which the plaintiff's name
appears in the name. IBC/USA's right to use
the name as before continued. The royalty
obligation was suspended for the period
stated.

Id. at 952 (emphasis in original). Because IBC USA had removed __

Donoghue's name from the title of MoneyLetter, the district court ___________

concluded that Donoghue was not entitled to any royalties even

though his name was being used in the text of MoneyLetter through ___________

reference to such things as the "Donoghue Signal."


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On the other hand, the district court also concluded

that the use of the corporate name IBC/Donoghue in the title of

various publications (IBC/Donoghue's Money Fund Average, ______________________________________

IBC/Donoghue's Mutual Funds Almanac and IBC/Donoghue Money Fund ____________________________________ _______________________

Directory) was an invalid use of Donoghue's name under the PSA _________

unless royalties were paid. This "unless" clause implies that ___________________________

the district court made what we have designated as its Fourth

Ruling--Defendants-Appellees were authorized by the agreement to

use Donoghue's name in the corporate title of the wholly-owned

subsidiary, IBC/Donoghue, Inc. Were this not so, the court would

have needed to determine the appropriate measure of damages for

breach of an obligation not to use Donoghue's name in a corporate

title rather than declaring, as it did in the passage quoted

immediately below, that Defendants-Appellees could not escape the

obligation (or "requirement") of paying royalties if they used

Donoghue's name in this way and other conditions for a royalty

obligation were satisfied:

The fact that the plaintiff's name is now
part of the corporate name of the entity that
was sold to IBC/USA does not permit the
defendants to escape the Personal Services
Agreement's requirement of the payment of
royalties for use of the plaintiff's name in
the title of the defendants' publications.
The plaintiff is thus likely to prevail in
establishing that the use of his name in the
titles of these publications without the
payment of compensation constitutes
unauthorized use in contravention of [clause]
11.

Id. at 953. __




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C. Procedures for Resolving Disputes Over the Meaning of an C. Procedures for Resolving Disputes Over the Meaning of an
Agreement Agreement

How is a court to proceed when confronted with disputes

between parties about the meaning of an agreement they made?

Does it matter that all parties assert that the agreement is

unambiguous, even though they seek very different rulings about

what the agreement unambiguously means?

In our description of an appropriate procedure for

working out an answer to these questions in this case, we need

not and do not purport to decide that the method we describe here

is appropriate for all cases. We do determine that this method

is appropriate for our review of the four rulings of the district

court we have identified above.

In reaching its First, Second, and Third rulings, the

district court excluded all consideration of extrinsic evidence.

In support of this decision, the court cited "the parol evidence

rule" as described in the following maxim. "As a general

principle, a court considers extrinsic evidence to discern intent

only when a contract term is ambiguous." Donoghue v. IBC/USA ________ _______

(Publications) Inc., 886 F. Supp. at 952 (quoting Massachusetts ___________________ _______ _____________

Mun. Wholesale Elec. Co. v. Danvers, 577 N.E.2d 283, 289 (Mass. ________________________ _______

1991)). Although the maxim is acceptable as a statement of

"general principle," proceeding on the assumption that no

exception applies to the case at hand may lead to error, as the

case now before us illustrates.

One exception to the general principle is that a court

may consider parol and extrinsic evidence for the very purpose of

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deciding whether the documentary expression of the contract is

ambiguous. As this court has said once before:

In determining whether an ambiguity exists, _____________________________
as a matter of law, the [trier] may consider
parol and extrinsic evidence. If the [trier]
determines that the contract in question
contains no ambiguity, then no extrinsic or
parol evidence is [to be considered by] the
trier of fact . . . .

Boston Edison Co. v. F.E.R.C., 856 F.2d 361, 367 n.3 (1st Cir. __________________ ________

1988)(quoting Sunstream Jet Express, Inc. v. Int'l Air Service _______ _____________________________ __________________

Co., 734 F.2d 1258, 1268 (7th Cir. 1984))(emphasis added). ___

A second exception to the general principle flows from

the recognition that ambiguity is not an all-or-nothing

characteristic of any set of words and phrases. An agreement may

be ambiguous in one respect and clear in another. The legal

consequences that flow from a determination of ambiguity in one

respect do not automatically apply to a dispute over another

matter as to which the agreement is clear.

In other words, a party claiming to benefit from

clarity of an agreement in relation to one kind of potential

dispute about meaning must show that there is an actual dispute

between the parties about the meaning of the agreement as to

which the asserted clear provision is relevant. Clarity about

some hypothetical issue not in dispute is irrelevant.

Conversely, a party claiming to benefit from ambiguity (for

example, by being allowed to proffer extrinsic evidence

supporting its interpretation) must show ambiguity in the meaning

of the agreement with respect to the very issue in dispute.


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Demonstration of ambiguity in some respect not material to any

existing dispute serves no useful purpose.

Because ambiguity in relation to some hypothetical

dispute that has not arisen as an existing controversy is

immaterial, a court's determination regarding any ambiguity that

will make a difference in outcome must be made with sensitivity

to what are the existing genuine disputes between the parties

(real and not merely hypothetical controversies). Only by having

this understanding can a court begin to consider with precision

and particularity the alternative meanings proposed by the

disputing parties.

Thus, if either or both of the parties proposes that

extrinsic evidence should be received and considered by the court

or by the finder of facts (the jury in a jury trial or the judge

as finder of facts in a nonjury proceeding), concrete proffers of

the proposed extrinsic evidence are important aids to the court's

performing its function of determining both whether there is a

material ambiguity in the language of the agreement and whether, ________

for that reason or for some other reason, extrinsic evidence is

admissible and sufficient to present a genuine dispute to be

resolved by a finder of facts. It will sometimes be virtually

impossible for a court to determine with confidence whether a

contract is ambiguous in a material respect or whether extrinsic

evidence should be admitted unless the court first knows what is

the proffered extrinsic evidence, and what is the alleged

ambiguity it allegedly addresses.


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Although, at first glance, a court's proceeding in this

way may seem to subvert the "general principle" and the parol

evidence rule itself, closer examination discloses that

proceeding in this way facilitates decisions consistent with the

principle, the rule itself, and their underlying policy

foundations. A key point is that courts consider contentions

regarding ambiguity or lack of ambiguity not in the abstract and

not in relation to hypothetical disputes that a vivid imagination

may conceive but instead in relation to concrete disputes about

the meaning of an agreement as applied to an existing

controversy. Often the existing controversy arises from a turn

of events that was not foreseen and addressed by the parties in

their negotiations.

When invoking a standard of materiality of any

demonstrated ambiguity and reviewing proffered extrinsic evidence

to determine whether that standard of materiality has been met, a

court is proceeding in a way compatible both with Massachusetts

law and with the views of distinguished commentators on the law

of contracts. The Supreme Judicial Court of Massachusetts has

held that "[a contract] is to be read in the light of the

circumstances of its execution, which may enable the court to see

that its words are really ambiguous." Robert Indus. v. Spence, _____________ ______

291 N.E.2d 407, 409 (Mass. 1973). In another case, the Supreme

Judicial Court affirmed the judgment of a trial court, observing

that "[t]he judge quite properly heard evidence to aid in the

construction of the agreement, even before he decided whether the


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agreement was ambiguous." Cullinet Software, Inc. v. McCormack & _______________________ ___________

Dodge Corp., 511 N.E.2d 1101, 1102 (Mass. 1987). ___________

These Massachusetts decisions comport with the views of

Professors Corbin and Farnsworth. "The writing can not prove its

own completeness and accuracy . . . . The evidence that the

[parol evidence] rule seems to exclude must sometimes be heard

and weighed before it can be excluded by the rule." Arthur L.

Corbin, Corbin on Contracts 582 at 448-50 (1960), quoted in, E. ___________________ ______ __

Allan Farnsworth, Contracts 7.3 at 474 (2d ed. 1990). _________



D. Unresolved Issues Regarding Ambiguity and Potentially D. Unresolved Issues Regarding Ambiguity and Potentially
Admissible Extrinsic Evidence in This Case. Admissible Extrinsic Evidence in This Case.

The manifested meaning of the agreement of the parties,

as interpreted by the district court in the passages from its

Memorandum of Findings of Fact and Conclusions of Law quoted in

Part III.B above, satisfied none of the parties to this case.

Donoghue had sought to bar the Defendants-Appellees from using

his name at all without permission and payment of the 5% royalty.

The Defendants-Appellees, on the other hand, contended that they

were licensed to use Donoghue's name freely in any manner they

chose, as part of the official name of the wholly-owned corporate

subsidiary as well as in publications. They also contended that

they would incur royalty obligations only if variations of

"William E. Donoghue" (argued as including only "William

Donoghue, Bill Donoghue, Will Donoghue, Billy Donoghue, etc."

App. at 00683) were used in the title of a publication.



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The proffered interpretations of the parties are at

polar extremes; the district court's interpretation, though at

neither pole, is closer to Donoghue's proposed interpretation.

These possible interpretations do not exhaust the list

of plausible possibilities, however. We add one more to

illustrate the point, making clear, however, that we are not

making any ruling as to the correct interpretation at this time

and do not mean our illustrative suggestion to be given any more

or different consideration in further proceedings than that given

to other plausible interpretations of the documentary

manifestations of the agreement of the parties.

The possible interpretation we suggest is that

Defendants-Appellees were not free to change only the title of a

product and nothing more, then continue to use Donoghue's name as

before in the text of the product, or packaging, or promotional

materials, and thereby escape the royalty obligation they would

have had if Donoghue's name had remained in the title. This

possible turn of events was not explicitly addressed in the text

of either the SPA or the PSA.

In thinking about whether there was in the transaction

as a whole an implicit answer for each turn of events that has

occurred, one may consider what most likely would have happened

if a negotiator had explicitly called attention to such a

possibility during negotiations. For example, suppose a

negotiator for the parties now designated as Defendants-Appellees

had stated during negotiations that they understood the proposed


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agreement to be that they would no longer have any royalty

obligation if they just deleted the Donoghue name from the title

of the product and continued to use the Donoghue name within the

text of the product and in advertizing the product. Unless one

can reasonably say it is likely this statement of an

understanding not previously expressed would have been accepted

and negotiations would have proceeded unruffled, the reasoning of

the district court about what the parties' agreement in this case

unambiguously means is unpersuasive.

Of even greater moment in relation to the existing

controversy between the parties in this case is that a reader of

the full text of the two documents executed by the parties might

reasonably conclude that the parties had not explicitly addressed

another possible turn of events that later did occur -- that IBC

USA would decide to create a wholly-owned subsidiary and use

"Donoghue" in its corporate name. Suppose IBC USA, during

negotiations, had openly stated that it would interpret the two

documents together, as then drafted, to grant it the right to use

"Donoghue" in a new corporate entity's name (and to do so without

any royalty obligation as long as IBC USA and its subsidiary did

not include "Donoghue" in the name of a product). Is it

reasonable to believe that such a statement would have been

accepted by Donoghue, without incident, so negotiations would

then have proceeded unruffled?

We believe that it is more appropriate at this time not ___

to determine whether the agreement is ambiguous in any material ________


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respect, not to determine whether or not extrinsic evidence about ___

the manifested meaning may be received, and not to make any final ___

resolution of the dispute between the parties about the

manifested meaning of the agreement. Those matters are better

left to decision after the district court has before it proffers

of proposed extrinsic evidence that might be admissible and might

bear upon the final decision about meaning in some respect that

is material to an existing controversy and not merely to some

hypothetical dispute. The district court can then make the

decision with the benefit of a precise focus on proffers of

extrinsic evidence proposed for admissibility and consideration.

Also, the court will have more assurance that the case is being

decided on the merits and in a way consistent with the objectives

underlying the parol evidence rule and the general principle

regarding use of extrinsic evidence in determining the meaning of

an integrated agreement.

Thus, our affirmance of the district court's order does

not imply approval of the court's reasoning that the PSA is

unambiguous and what it means as to the rights of Defendants-

Appellees to use Donoghue's name and as to their obligation to

pay royalties (previously designated as Ruling One, Ruling Two,

Ruling Three, and Ruling Four). We conclude that the issues

regarding the scope of the right to use Donoghue's name and the

rights to royalties should not have been decided before the

parties had a reasonable opportunity to develop the factual

record more fully. We explicitly do not make any rulings as to ___


-27- 27












the alleged ambiguity of the contract on any material issue or as

to whether extrinsic evidence may appropriately be received.

Those decisions must be made, in the first instance, in the

district court, after opportunity for the parties to proffer

whatever extrinsic evidence they rely upon to support their

various contentions.



IV. Support for the Preliminary Injunction IV. Support for the Preliminary Injunction
on the Terms Stated on the Terms Stated

A. Conduct Enjoined A. Conduct Enjoined

Notwithstanding our determination that some of the

conclusions reached by the district court were premature, we

affirm the Preliminary Injunction as entered. We do so because

there is ample support elsewhere in the record for the

Preliminary Injunction as fashioned by the district court.

The Preliminary Injunction prevents the Defendants-

Appellees from (1) distributing materials in which Donoghue is

represented as criticizing a specific person or entity or stating

things inconsistent with his published views; (2) distributing

materials with Donoghue's photograph or likeness without his

prior written consent; and (3) using Donoghue's name in the title

of a publication unless royalty payments are made. These

prohibitions are not very onerous, and the findings of fact and

conclusions of law of the district court, apart from those we

have determined to be premature, amply support granting the

Preliminary Injunction to the extent allowed.



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First, the district court found that Donoghue is a

nationally known investment advisor who has a reputation as an

expert in mutual and money market funds. As a result, the court

concluded that Donoghue's name was worthy of trademark protection

under the Lanham Act, 15 U.S.C. 1125(a). Specifically citing

this court's decision in Boston Beer Co. v. Slesar Bros. Brewing _______________ ____________________

Co., 9 F.3d 175 (1st Cir. 1993), the district court concluded ___

that Donoghue's name had acquired "secondary meaning." And,

because "[t]he likelihood of confusion in the public's mind

occasioned by an unauthorized use of the plaintiff's name by the

defendants is clear . . . any unauthorized use of the plaintiff's

name by the defendants would constitute an infringement of the

plaintiff's trademark in his name." Donoghue v. IBC/USA ________ _______

(Publications) Inc., 886 F. Supp. at 953. Thus, Donoghue was ___________________

likely to prevail on Count I of his complaint.

Second, the district court found that the statements

attributed to Donoghue in the December 1994 direct mailing were

not consistent with his previous writings and his investment

philosophy. Id. As there was a specific consistency requirement __

in Exhibit 12 to the PSA, App. at 00057, such attributed

statements were unauthorized. Thus, the district court concluded

that Donoghue was likely to prevail on his breach of contract

claim (Count IV).

Third, the district court concluded that Donoghue was

likely to prevail on his claim that the Defendants-Appellees used

his name and photograph in a manner that violated Mass. Gen. L.


-29- 29












ch. 214 3A (Count II). The section of the statute quoted by

the district court reads:

Any person whose name, portrait or picture is
used within the commonwealth for advertising
purposes or for the purposes of trade without
his written consent may bring a civil action
in the superior court against the person so
using his name, portrait or picture, to
prevent and restrain the use thereof . . . .

Mass. Gen. L. ch. 214 3A. The court found that "[w]hile the

plaintiff previously authorized the defendants' use of his

picture, it is clear that he does not do so now." Donoghue v. ________

IBC/USA (Publications), Inc., 886 F. Supp. at 954. Thus, ______________________________

Donoghue was likely to prevail on Count II.

Finally, the district court rejected Defendants-

Appellees' affirmative defense that Donoghue had "unclean hands."

Under the precedent of this circuit, a district court has wide

discretion in deciding whether to bar recovery based upon a

plaintiff's alleged "unclean hands." K Mart Corp. v. Oriental _____________ ________

Plaza, Inc., 875 F.2d 907, 912 (1st Cir. 1989)(citing Codex Corp. ___________ ______ ___________

v. Milgro Elec. Corp., 717 F.2d 622, 633 (1st Cir. 1983), cert. __________________ _____

denied, 446 U.S. 931 (1984)). Given the record before us, we ______

cannot say that the district court's finding regarding

Defendants-Appellees' unclean hands defense was clearly

erroneous.

Thus, there is ample support in the record for a

Preliminary Injunction as entered in this case. Although we have

determined that a few of the rulings made by the district court




-30- 30












were premature, these rulings, if error either on the merits or

because prematurely decided, were only harmless error.



B. Rejection of Other Injunctive Relief B. Rejection of Other Injunctive Relief

Plaintiff-Appellant Donoghue has appealed the order of

the district court because he had requested a more sweeping

preliminary injunction than the one granted. We conclude,

however, that just as there is ample support in the record for

the relief ordered in the Preliminary Injunction, so also are

there sound reasons for not ordering relief of greater scope.

Donoghue contends that the Defendants-Appellees are not

allowed to use his name even in the text of publications and in

promotional materials; his motion for a preliminary injunction

requested that the district court so order. App. at 00072-73.

Donoghue admits, however, that Defendants-Appellees are permitted

to use his name in the title of publications as long as they pay

him the required 5% royalty. He also admits that Defendants-

Appellees are permitted to use his name in the text of a

publication if his name is also in the title of that publication.

Thus, Donoghue's argument for greater injunctive relief

than that granted can be seen as an argument that Defendants-

Appellees are not permitted to use his name in the text of a

product unless his name appears in the title of that product as

well. And because any use of his name in the title of a

publication requires a royalty payment, Donoghue is thus arguing

that any authorized use of his name in the text of a publication


-31- 31












requires a royalty payment. The harm, then, that Donoghue is

seeking to prevent by his request for a more sweeping preliminary

injunction is primarily, if not entirely, delayed receipt of

royalty payments--a kind of harm ordinarily redressed by an award

of monetary damages. "But an entitlement to money damages,

without more, rarely constitutes an adequate basis for injunctive

relief." CMM Cable Rep., Inc. v. Ocean Coast Properties, Inc., _____________________ _____________________________

48 F.3d 618, 622 (1st Cir. 1995).

We conclude that the district court did not make any

error of law or clearly erroneous finding of fact, and did not

abuse its discretion in determining that Donoghue has not shown

that irreparable harm will result from a failure to enter a

preliminary injunction as broad as he seeks. The district court

supportably determined that if an entitlement to money damages

accrues during the pendency of this litigation, a monetary award

at the conclusion of the case will be an adequate remedy.



V. Conclusion V. Conclusion

For the reasons explained in Parts I-III, we conclude

that the record before the district court when it ordered the

Preliminary Injunction and now before us is insufficient for us

to determine whether the four rulings identified in Part III.B

were erroneous as a matter of law. Therefore, we explicitly do

not rely on these rulings in reaching our decision. We also

determine, however, for the reasons stated in Part IV, that the

order for entry of the Preliminary Injunction on the terms stated


-32- 32












was adequately supported by other findings and conclusions of the

district court. That being so, we conclude that the errors of

law, if any, in the four rulings identified were harmless in

relation to the issues before us in this appeal.

The district court's order for entry of the Preliminary

Injunction is

AFFIRMED. AFFIRMED








































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