Great Hill Equity Partners IV, LP v. SIG Growth Equity Fund I, LLLP

IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE

GREAT HILL EQUITY PARTNERS IV, )
LP, GREAT HILL INVESTORS LLC, )
FREMONT HOLDCO, INC., and )
BLUESNAP, INC. (F/K/A PLIMUS), )
)
Plaintiffs, )
)
v. ) C.A. No. 7906-VCG
)
SIG GROWTH EQUITY FUND I, )
LLLP, SIG GROWTH EQUITY )
MANAGEMENT, LLC, AMIR )
GOLDMAN, JONATHAN KLAHR, )
HAGAI TAL, TOMER HERZOG, )
DANIEL KLEINBERG, IRIT SEGAL )
ITSHAYEK, DONORS CAPITAL )
FUND, INC., and KIDS CONNECT )
CHARITABLE FUND, )
)
Defendants. )

MEMORANDUM OPINION

Date Submitted: November 15, 2019
Date Decided: February 27, 2020

Rudolf Koch, Robert L. Burns, and Megan E. O’Connor, of RICHARDS, LAYTON
& FINGER, P.A., Wilmington, Delaware; OF COUNSEL: Adam Slutsky, of
GOODWIN PROCTER LLP, Boston, Massachusetts, Attorneys for Plaintiffs Great
Hill Equity Partners IV, LP, Great Hill Investors LLC, Fremont Holdco, Inc., and
BlueSnap, Inc. (f/k/a Plimus).

William B. Chandler III, Ian R. Liston, and Jessica A. Hartwell, of WILSON
SONSINI GOODRICH & ROSATI, P.C., Wilmington, Delaware; OF COUNSEL:
Mark A. Kirsch, Scott A. Edelman, Aric H. Wu, Laura K. O’Boyle, and Peter Wade,
of GIBSON, DUNN & CRUTCHER LLP, New York, New York, Attorneys for
Defendants SIG Growth Equity Fund I, LLLP, SIG Growth Equity Management,
LLC, Amir Goldman, Jonathan Klahr, Donors Capital Fund, Inc., and Kids Connect
Charitable Fund.

Lewis H. Lazarus of MORRIS JAMES LLP, Wilmington, Delaware; OF COUNSEL:
Peter N. Flocos and Joanna A. Diakos, of K&L GATES LLP, New York, New York,
Attorneys for Defendants Tomer Herzog and Daniel Kleinberg.

David S. Eagle and Sean M. Brennecke, of KLEHR HARRISON HARVEY
BRANZBURG LLP, Wilmington, Delaware; OF COUNSEL: Michael K. Coran,
William T. Hill, Monica Clarke Platt, and Gregory R. Sellers, of KLEHR
HARRISON HARVEY BRANZBURG LLP, Philadelphia, Pennsylvania, Attorneys
for Defendants Hagai Tal and Irit Segal Itshayek.

GLASSCOCK, Vice Chancellor
 This matter arises from the purchase and sale of a company, now BlueSnap,

Inc., formerly, and referred to in this Memorandum Opinion as, Plimus. This has

been a large litigation; generous in the scope of its allegations of fraud and

contractual breach; broad in its cast of Defendants; deep in its damages claims;

extensive in its discovery and preparation; and lengthy in its trial presentation and

briefing. The latter resulted in a liability Memorandum Opinion (“Great Hill I”) in

which I rejected the bulk of the Plaintiffs’ claims, but found liability for a few

breaches of contractual representations and for two instances fraudulent

misrepresentation, the latter on the part of Defendant Hagai Tal. Both breach of

contract and fraud number among their elements resulting damages; this

Memorandum Opinion deals with that element of the Plaintiffs’ case. The

Plaintiffs—who bear the burden to demonstrate damages—were content with the

presentation they had made at trial, primarily relying on an expert report and

testimony made in light of the aforementioned generously-proportioned allegations,

rather than the greatly circumscribed liability I found in Great Hill I.

Accordingly, I address damages below. The result I reach, as a function of

the scope of the litigation, is not large; it is constrained by the record created, and is

cabined by the law of damages as I understand it. This Memorandum Opinion also

addresses the Plaintiffs’ claim against stockholders of Plimus for unjust enrichment,

which I find to be unfounded. My rationale follows.

1
 I. GREAT HILL I1

This action concerns the acquisition of a California corporation, Plimus, by a

private equity firm, Great Hill.2 Plimus facilitated transactions between small online

retailers and consumers by operating as a “reseller.”3 Plimus’s business depended

on relationships with payment processors, PayPal being a well-known example.4

Plimus, which had relationships with both the retailers, on one side, and the payment

processors, on the other, offered a service that permitted the payment processors to

deal with a single reseller rather than contracting with the large number of small

retailers.5 Plimus would constructively “acquire” the product from the retailer and

receive payment for that retailer from a payment processor.6 The payment

processors had contractual relationships with the credit card companies and their

banks.7 The arrangement allowed the service or product to be delivered directly to

the credit card holder/purchaser from the online merchant.8

1
Interested readers can refer to Great Hill I, the post-trial memorandum opinion concerning
liability: Great Hill Equity Partners IV, LP v. SIG Growth Equity Fund I, LLLP, 2018 WL 6311829
(Del. Ch. Dec. 3, 2018).
2
Great Hill Equity Partners IV, LP v. SIG Growth Equity Fund I, LLLP, 2018 WL 6311829, at
*1–2 (Del. Ch. Dec. 3, 2018). I refer to Plaintiffs Great Hill Equity Partners IV, LP, and Great
Hill Investors LLC collectively as “Great Hill.”
3
Id. at *1. Such small online retailers are known as “long tail” vendors. Id.
4
Id.
5
Id.
6
Id.
7
Id.
8
Id.

2
 This system works as long as the online retailer delivers a satisfactory product

or service—if not, the credit card companies are responsible to their card holders for

cancellation of the debt incurred for fraudulent or misrepresented products known

as “chargebacks.”9 Where chargebacks occur, the banks and credit card companies

impose contractual “fines” on the payment processors.10 As the ultimate source of

the fines are the retailers, and the payment processors serve the retailers through

facilitators/resellers like Plimus, chargebacks harmed the relationship between

Plimus and its payment processors.11 “In other words, if the reseller handles

transactions from retailers whose business practices engender excessive

chargebacks, the contractual relationship between the reseller and the payment

processor will be strained or ruptured.”12 Plimus’s business could not survive

without such relationships.

Great Hill bought Plimus in 2011 (the “Merger”), valuing Plimus based on

due diligence, management projections, and representations and warranties made in

the Merger agreement (the “Merger Agreement”).13 Post-Merger, Plimus

underperformed Great Hill’s expectations and Great Hill sued the principals and

9
Id.
10
Id.
11
Id.
12
Id.
13
Id.

3
stockholders of Plimus, alleging breaches of the contractual representations and

warranties, and fraud and fraudulent inducement related to the sale.14

In November and December of 2017 I held a ten-day trial with live testimony

from thirteen witnesses.15 The parties submitted over two thousand exhibits and

lodged fifty-eight depositions.16 I released Great Hill I, a post-trial Memorandum

Opinion on December 3, 2018.17 The matter was bifurcated, so Great Hill I

concerned only the liability of the Defendants—matters of damages were not

considered. This Memorandum Opinion considers the damages flowing from the

liability proven by the Plaintiffs at trial by a preponderance of the evidence.18 This

section offers a (regrettably) lengthy summary of Great Hill I, as necessary to an

understanding of my decision here. I then assign damages.

A. The Parties

Defendant Hagai Tal was Plimus’s CEO at the time of the Merger, a position

he held since 2008.19 Tal was the only Defendant found liable for fraud or fraudulent

inducement in Great Hill I and I necessarily consider the damages owed by him apart

from the other Defendants.20

14
Id.
15
Id.
16
Id.
17
Memorandum Opinion, D.I. 644.
18
Great Hill, 2018 WL 6311829, at *1.
19
Id. at *3, *22.
20
Id. at *45.

4
 The other liable Defendants, along with Tal, were termed the

“Indemnification Defendants” in Great Hill I. The Indemnification Defendants were

termed as such because indemnification claims were brought against them under the

Merger Agreement—the Indemnification Defendants include all pre-Merger

stockholders of Plimus.21 In addition to Tal, the Indemnification Defendants are: Irit

Segal Itshayek, Plimus’s then-Vice President of Financial Strategy and Payment

Solutions,22 Tomer Herzog and Daniel Kleinberg, Plimus’s founders (the

“Founders”),23 SIG Growth Equity Fund I, LLLP (“SIG Fund”), a private equity

fund and a large stockholder in Plimus at the time of the Merger,24 SIG Growth

Equity Management, LLC (“SGE”), SIG Fund’s manager,25 and Kids Connect

Charitable Fund and Donors Capital Fund, Inc. (together, the “Charity Defendants”),

two donees of Plimus preferred shares.26

Apart from Tal and the Indemnification Defendants are two additional

Defendants: Amir Goldman and Jonathan Klahr. Goldman and Klahr were

21
Id. at *46.
22
Id. at *6.
23
Id. at *2.
24
Id.
25
Id.
26
Id. at *27. The Charity Defendants’ shares were donated by SGE. Id.

5
managing directors at SGE during the relevant time period.27 Goldman and Klahr

were absolved of liability in Great Hill I.28

The Plaintiffs, Great Hill and its affiliates, purchased Plimus in a transaction

that closed on September 29, 2011.29 Plaintiff BlueSnap, Inc. is the same entity as

Plimus, which was renamed after the transaction closed.30 I refer to the entity here

pre and post-closing as Plimus for simplicity’s sake.

I discuss each of the Plaintiffs’ claims and my findings on liability below,

offering that background information sufficient to comprehension of the claims and

my subsequent findings and resulting damages. Unfortunately, I find the nature of

the damages analysis offered by the Plaintiffs requires that minimum background to

nonetheless be rather extensive.

B. Fraud and Fraudulent Inducement Claims

The Plaintiffs brought fraud and fraudulent inducement claims against

Goldman, Klahr, Tal, and Itshayek (together, the “Fraud Defendants”) highlighting

“four major interrelated components” of the alleged fraud.31 I noted that the

elements of fraud and fraudulent inducement are:

(1) a false representation, usually one of fact, made by the defendant;
(2) the defendant’s knowledge or belief that the representation was

27
Id. at *2, *3.
28
Id. at *31–45. Another defined group of Defendants, discussed below, is the “Fraud
Defendants,” which is: Tal, Itshayek, Goldman, and Klahr. Id. at *31.
29
Id. at *6.
30
Id. at *28.
31
Id. at *31.

6
 false, or was made with reckless indifference to the truth; (3) an intent
to induce the plaintiff to act or to refrain from acting; (4) the plaintiff’s
action or inaction taken in justifiable reliance upon the representation;
and (5) damage to the plaintiff as a result of such reliance.32

I also noted that “[a] false representation is not only an overt misrepresentation—

that is, a lie—but can also be a deliberate concealment of material facts, or silence

in the face of a duty to speak.”33 Furthermore, in contrast with breaches of the

Merger Agreement (which are discussed in Section I.C. infra), “in the case of fraud

or misrepresentation” the Merger Agreement does not limit remedies.34

1. Fraud Claim for the Paymentech Termination

The first fraud claim alleged misrepresentations and omissions against the

Fraud Defendants in connection with the termination of the business relationship

between Plimus and a payment processor, Paymentech.35

In late 2010 and early 2011, both Paymentech and Plimus soured on their

business relationship.36 Tal and Itshayek determined that Plimus needed to end its

relationship with Paymentech towards the end of 2010 after Paymentech informed

Plimus it would stop processing Plimus’s transactions outside the United States,

32
Id. at *32 (citing E.I. DuPont de Nemours & Co. v. Fla. Evergreen Foliage, 744 A.2d 457, 461–
62 (Del. 1999); Stephenson v. Capano Dev., Inc., 462 A.2d 1069, 1074 (Del. 1983); Trascent
Mgmt. Consulting, LLC v. Bouri, 2018 WL 4293359, at *12 (Del. Ch. Sept. 10, 2018)).
33
Id. (citing Stephenson, 462 A.2d at 1074).
34
Id. at *48–50.
35
Id. at *33.
36
Id. at *7.

7
Canada, and the European Union.37 This included areas “in which Plimus did

significant business.”38 Paymentech, on the other hand, had repeatedly informed

Plimus that Plimus was failing to comply with various credit card association rules.39

Paymentech, not Plimus, ultimately decided to unilaterally terminate the

business relationship via letters to Plimus on February 4, February 14, March 1, and

March 3, 2011 (the “Paymentech Termination Letters”).40 Great Hill never received

the Paymentech Termination Letters.41 The Plaintiffs levied two separate fraud

allegations in connection with Paymentech’s termination of the business

relationship: (1) because the Paymentech Termination Letters were responsive to

due diligence requests, the failure to disclose them to Great Hill constituted a

“deliberate concealment of material facts” sufficient to support a finding of fraud

and (2) a legal disclosure describing the termination as “mutual” was a fraudulent

misrepresentation.42 I discuss each allegation, and my findings, in turn.

a. The Fraud Defendants Did Not Knowingly Conceal the
Paymentech Termination Letters from Great Hill

While I found that Great Hill never received the Paymentech Termination

Letters, I also found that Goldman and Klahr did not knowingly conceal the

37
Id.
38
Id.
39
Id.
40
Id. at *33.
41
Id.
42
Id.

8
Paymentech Termination Letters because they directed Plimus’s legal counsel,

Perkins Coie LLP (“Perkins Coie”), to release them into a due diligence data room

in early May 2011 and “expressed an understanding that the Paymentech

Termination had been resolved and was ordinary course.”43 Thus, Goldman and

Klahr “subsequently believed that the letters had been released to the data room” and

“had no knowledge of the omission of the letters, nor were they recklessly indifferent

to the omission” because they “had no responsibility regarding the data room or

responding to diligence requests.”44 I likewise found that Itshayek believed the

Paymentech Termination Letters were in the data room. 45 Finally, I found that Tal

believed that the Paymentech Termination Letters were in the data room, as

corroborated by his assent (to Perkins Coie) to their release to the data room and his

offer of physical copies of the letters to PricewaterhouseCoopers LLP (“PwC”) in

June 2011 when PwC was conducting on-site due diligence of Plimus on Great Hill’s

behalf.46 Because “none of the Fraud Defendants intentionally concealed [the

Paymentech Termination Letters],” I concluded that no finding of fraud could be

based on failure to provide the Paymentech Termination Letters to Great Hill.47

43
Id.
44
Id.
45
Id.
46
Id.
47
Id.

9
 b. The False Representation on the Paymentech Termination
Was Not Material

As part of the sale process Perkins Coie drafted a disclosure schedule, which

included a disclosure of Paymentech’s termination of Plimus.48 The disclosure

schedule was eventually presented to Great Hill, and read, in pertinent part:

[Plimus] and Paymentech . . . entered into an exclusive . . . Agreement
. . . . [which] was scheduled to be renewed in September 2011.
However, in early 2011, [Plimus] decided that it did not want to
continue working with [Paymentech] under the then negotiated terms .
. . . [Plimus] then attempted to negotiate modified terms . . . . However,
[Paymentech] refused . . . . In February and March 2011, [Paymentech]
encountered issues related to the Royal Bank of India . . . .
[Paymentech] asked Plimus to make specific changes to the Company’s
platform . . . . Since [Plimus] did not feel this would in its best interests,
[Plimus] and [Paymentech] instead mutually agreed to terminate the
agreement . . . . As of May 13, 2011, [Paymentech] continues to hold a
reserve of approximately $500,000 to cover future potential refunds and
chargebacks . . . .49

I found that this disclosure was false and that Tal, Goldman, and Klahr knew it was

false because all three knew it was Paymentech who had ended the relationship while

the disclosure described the ending as “mutual.”50 I also found that Tal, Goldman,

and Klahr intended Great Hill to rely on the false disclosure in order to facilitate the

48
Id. at *11.
49
Id. This disclosure was eventually removed and did not appear in the disclosure schedule that
accompanied the Initial Merger Agreement. Id.
50
Id. at *34. As to Itshayek, I found that “[w]hile Itshayek also knew Paymentech had taken the
first step in terminating the relationship, the Plaintiffs do not allege that she helped draft, review
or even that she saw the disclosure that Tal prepared. As a result, Itshayek did not have the
requisite knowledge that the disclosure was false to support a fraud claim against her.” Id.

10
sale process, Merger Agreement, and closing of the Merger.51 However, I found that

Great Hill did not justifiably rely on the disclosure because Great Hill had an

“accurate understanding [as to the Paymentech termination] as of the time of the

transaction,” and thus the misrepresentation and not material.52 Therefore, I found

that the Fraud Defendants’ misrepresentation regarding Paymentech could not

support liability for fraud.53

2. Fraud Claim for Plimus’s History of Violations and Risk
Monitoring Systems

The Plaintiffs next fraud claim concerned the quality of Plimus’s business and

alleged that the Fraud Defendants hid a long history of violations and fabricated

Plimus’s risk-monitoring prowess.54

a. The Fraud Defendants Did Not Make Any False
Representations on Plimus’s Risk Monitoring Systems

The Plaintiffs claimed that the Fraud Defendants falsely represented that

Plimus had “robust” and “proactive” risk monitoring systems because certain “mass

vendor terminations” in 2010 and 2011 were initiated by Plimus’s payment

processors and not from Plimus’s own internal risk monitoring.55 The Fraud

Defendants denied making those representations and retorted that they represented

51
Id. at *35.
52
Id. at *36.
53
Id.
54
Id.
55
Id. at *37.

11
only that “Plimus monitors the performance of sellers and cleanse[s] sellers with

negative perception, consistent issues with buyers or high chargeback issues”—

insisting this representation was accurate.56 Plimus’s written policy on risk review—

disclosed to Great Hill—stated that Plimus reviewed vendors for violations of

Plimus’s terms of use and for copyright infringement, and that Plimus will react to

alerts from processors “based on the [processor’s] requirements.” 57 The Plaintiffs’

fraud allegations regarding risk monitoring centered on two instances of vendor

terminations, one in 2010 and one in 2011.

i. 2010 Vendor Terminations

Plimus responded to a due diligence request from Great Hill requesting more

information about $250,000 in fines that Plimus paid for an excessive chargeback

monitoring program in 2010 due to an increase in chargebacks related to Plimus’s

56
Id. (internal quotation marks omitted). “The credit card associations had excessive chargeback
monitoring programs for merchants designed to incentivize these merchants to reduce their
chargebacks. Generally, merchants entered the programs when their chargeback ratio exceeded a
certain threshold for a number of consecutive months. After that point, the merchant would be
charged a fine per chargeback (on top of already paying the amount of the chargeback and a fee),
and the amount of the fine per chargeback would increase the longer the merchant remained in the
program. Once the chargeback ratio fell below the threshold, the merchant would generally be
removed from the excessive chargeback program. The key metric was the chargeback ratio, which
was generally calculated by dividing the number of chargebacks in a month by the total number of
transactions in the same month. Visa and MasterCard calculated the chargeback ratio slightly
differently; MasterCard used the previous month’s transaction volume to calculate the chargeback
ratio. Visa and MasterCard would place merchants in excessive chargeback monitoring programs
if the merchant’s chargeback ratio for United States transactions exceeded one percent for two
consecutive months.” Id. at *13 (internal citations and quotation marks omitted).
57
Id. at *37.

12
“poker chip vendors.”58 After Great Hill followed up on these responses, Plimus

indicated that eight hundred vendors, consisting of “[p]arty poker chip vendors,

underperforming utility software vendors, and certain online services with high rate

[sic] of dissatisfaction” were terminated in the first quarter of 2010.59 The vendors

had been terminated for issues with excessive customer disputes, chargeback

activity, and business models that were not attractive to Plimus’s payment

processors.60

Regarding these vendors, Plimus had received notices from Paymentech that

Plimus as a whole was exceeding its chargeback ratio ceiling—no individualized

notices specific to each Plimus vendor exceeding the ceiling were sent to Plimus. 61

Plimus then identified and terminated certain vendors with high chargebacks to

reduce the Plimus-wide chargeback ratio although in the record there was no

indication that prior to their termination these vendors violated Plimus’s terms of

use.62 The Plaintiffs claimed that Plimus’s diligence disclosure that “[Plimus]

became aware of these issues upon reviewing each vendors’ chargeback history”

was a false representation because it “conveyed the impression that Plimus’s own

internal procedures led to this review, which in fact arose based on communication

58
Id. at *15.
59
Id. at *16.
60
Id.
61
Id. at *37.
62
Id.

13
from the processor.”63 However, because nothing about the disclosure to Great Hill

“suggest[ed] that the review was independent of communications with Paymentech,

and the disclosure is not otherwise inconsistent with Plimus’s disclosed written

policies,” I found that the Fraud Defendants did not make false written

representations in the disclosure regarding the vendor terminations.64

ii. 2011 Vendor Terminations

In March and April 2011, Plimus added new vendors, several of whom were

known as “biz opp” vendors involved in “get rich quick” schemes—by May 2011

the “biz opp” vendors were producing high chargebacks.65 PayPal, which was

processing most of Plimus’s United States transactions at this time, raised concern

about these vendors and told Plimus it should terminate one vendor in particular,

GoClickCash.66 Plimus immediately terminated GoClickCash, and after an internal

review terminated sixteen additional vendors.67

The Plaintiffs alleged that Itshayek falsely told Great Hill that the termination

of the sixteen vendors was the result of Plimus’s risk monitoring systems.68

However, I found that this statement was not false because Itshayek “testified

63
Id.
64
Id. Because the Plaintiffs’ allegations of fraud against Goldman and Klahr in connection with
risk monitoring stemmed only from written communications, I found that the Plaintiffs had failed
to show fraud against Goldman and Klahr for risk monitoring representations. Id.
65
Id. at *15.
66
Id.
67
Id.
68
Id. at *37.

14
credibly” that she told Great Hill that the 2011 termination started with a PayPal

notice on GoClickCash and that Plimus then identified sixteen similar vendors and

terminated them as well.69 I noted that while Plimus “may have felt that the sixteen

similar vendors would cause problems with PayPal in light of PayPal’s initial notice,

it was still Plimus who identified the sixteen problematic vendors, and Plimus who

decided to terminate the additional vendors based on the assessment of the risk

imposed on Plimus.”70 Itshayek’s description of the termination was consistent with

Great Hill’s account and matched Plimus’s written policy, thus, there was no false

representation regarding the termination of the “biz opp” vendors.71

iii. Alleged Descriptions of Plimus’s Risk Monitoring as
“Robust” or “Proactive”

Finally, I found that even if the Plaintiffs could show that Tal and Itshayek

mischaracterized Plimus’s risk monitoring systems and policies as “robust” or

“proactive,” as Great Hill alleged, Great Hill did not prove fraud because it could

not justifiably rely on these alleged misrepresentations.72 The reasons for this were

threefold. First, PwC’s due diligence report stated that Plimus should be more

“proactive” in dealing with chargebacks and detailed how vendors were enrolled as

Plimus clients.73 Such enrollment was “self-service” and PwC noted that Plimus

69
Id.
70
Id.
71
Id.
72
Id. at *38.
73
Id.

15
“delay[ed] the majority of the seller underwriting until the point at which the seller

is most likely to begin processing.”74 Second, Great Hill’s own due diligence,

confirmed through the testimony of a Great Hill employee, disclosed the limited

extent to which Plimus could be said to have “robust” or “proactive” risk monitoring

systems because vendors could onboard themselves and avoid scrutiny for months.75

Finally, Great Hill was aware that Plimus “engaged in sporadic large-scale purges

of vendors” as opposed to “continuous small scale terminations” that would have

been “consistent with proactive risk monitoring.”76 Therefore, based on Great Hill’s

own diligence findings, the Plaintiffs could not have justifiably relied upon alleged

representations that Plimus’s risk monitoring was “robust” or “proactive.”

b. The Plaintiffs Did Not Show Justifiable Reliance on False
Representations Made About Plimus’s History of Violations

In terms of a history of violations, Paymentech fined Plimus on many

occasions—almost all of the fines related to excessive chargebacks.77 Furthermore,

Plimus exceeded permitted chargeback ratios for PayPal Pro (discussed in detail in

Section I.B.4. infra) and was apprised before closing that PayPal would levy a fine

related to GoClickCash.78 When Plimus exceeded chargeback ratios, entered into

74
Id. The implications of this were that “Plimus’s onboarding process allowed vendors—
including illegitimate vendors—to potentially transact business through Plimus for months before
discovery.” Id. at *41.
75
Id. at *38.
76
Id.
77
Id. at *36.
78
Id.

16
excessive chargeback programs, or otherwise violated card network rules and

regulations the applicable payment processor (such as Paymentech or PayPal) would

email Plimus.79 The emails “at least contained a description of the problem, and

sometimes included language copied and pasted from a notice the processor received

from the card networks.”80 The Plaintiffs noted that the emails were responsive to

diligence requests—the Plaintiffs received a response that no such communications

existed and these emails were not provided to Great Hill.81 Furthermore, Plimus

reported to Great Hill only $250,000 in fines for 2010, however, they did not report

fines Plimus paid in 2010 for MasterCard excessive chargebacks.82 The Plaintiffs

alleged that these actions were fraudulent.83

I termed the fines and communications on violations as “Plimus’s history of

violations” and found that the lack of disclosure regarding Plimus’s history of

violations constituted false representations.84 I found that Tal and Itshayek—but not

Goldman and Klahr—had knowledge of such false representations and intended that

Great Hill rely on them and consummate the transaction.85 However, I found that

79
Id.
80
Id. In some cases, the emails included the whole notice. Id.
81
Id. at *36, *38. The responses from Plimus were in Plimus’s June 18, 2011 and June 25, 2011
responses to a Great Hill diligence request. Id. at *38.
82
Id. at *38.
83
Id. at *36.
84
Id. at *38.
85
Id. at *38–39. I did note that Tal and Itshayek shared information such as Plimus’s processor
statements and certain PayPal chargeback issues with Great Hill, “run[ning] counter to the
Plaintiffs’ theory that Tal and Itshayek were trying to create an illusion of a company in good

17
Great Hill did not justifiably rely on Tal and Itshayek’s false representations and

omissions about Plimus’s history of violations and could not “have reasonably

believed that Plimus was always a company in good standing with the card

associations, based on Tal and Itshayek’s false representations and omissions.”86

Furthermore, PwC’s diligence report and Great Hill’s own due diligence memo to

its partners showed that Great Hill was aware that Plimus exceeded chargeback

ratios throughout 2010 and in June 2011.87 Thus, communications to this effect

“would simply have confirmed Great Hill’s understanding.”88 Finally, I turned to

the non-disclosure of certain PayPal communications from 2011 and found that

based on Great Hill’s actual knowledge of Plimus’s extensive history with

chargebacks and a bargained-for indemnity for fines related to pre-closing

chargeback issues, there was “no justifiable reliance on false representations about

Plimus’s history of violations and compliance with card network rules.”89

standing.” Id. at *39. I found, however, that “despite Tal and Itshayek’s willingness to discuss
chargebacks with Great Hill, they withheld the actual notices that underlined those chargeback
issues, even when PwC sent a specific diligence request for such notices after its on-site visit.
Furthermore, the representation that Plimus had no such notices was reiterated with each update
to Plimus’s response to Great Hill’s due diligence request—responses that were reviewed or
drafted, in pertinent part, by Tal and Itshayek. This belies innocent mistake.” Id.
86
Id. at *39.
87
Id.
88
Id. I also found that Great Hill did not demonstrate justifiable reliance on the “exact amount of
fines paid in 2010, the affirmatively false representation that documents explaining the fines and
violations did not exist, nor on Tal’s and Itshayek’s silence when the due diligence responses were
updated [on June 25, 2011] without correcting the original false representations” because “[a]ny
information provided to Great Hill in that regard would have been cumulative.” Id.
89
Id. at *40. I discuss Plimus’s relationship with PayPal extensively in Section I.B.4. infra.

18
 c. Miscellaneous Fraud Allegations

After finding that the Plaintiffs did not prove fraud in relation to Plimus’s

history of violations or risk monitoring systems I discussed several miscellaneous

fraud allegations that did not fit into either of the four general categories of alleged

fraud. These “violations of practices” were allegedly not disclosed and “reflected

poor business quality or poor processor relationships.”90 I declined to find liability

on each and discuss each in turn.

The Plaintiffs alleged that Plimus engaged in mass refunds and volume

shifting to avoid excessive chargebacks and that this practice should have been

disclosed.91 Plimus would sometimes issue mass refunds to their vendor’s customers

so that they would not ask for chargebacks; this practice was an effort to decrease

the chargeback ratio.92 Volume shifting or “load balancing” was a practice whereby

Plimus would manually reroute transactions through certain payment processors in

an attempt to reduce the chargeback ratio—increasing the number of transactions

increased the denominator in the chargeback ratio, reducing the chargeback ratio.93

The evidence did not show that either practice violated card association rules at the

time.94 Therefore Plimus was not required to disclose the practices as rule violations,

90
Id.
91
Id.
92
Id. at *13.
93
Id. at *23.
94
Id. at *40.

19
and the Plaintiffs did not point to any affirmative misrepresentations in regard to

mass refunds or volume shifting.95

The Plaintiffs complained about disclosures on IP infringement. I found that

Plimus was often sent inquiries about IP infringement, and Great Hill was aware

Plimus received such notifications on an ordinary basis and that they were common

in the industry.96 I found that the Plaintiffs failed to demonstrate any

misrepresentation with respect to IP infringement.97

The Plaintiffs also contended that the Fraud Defendants made representations

about the growth of Plimus, the visibility of financial performance, and the quality

of vendors.98 To the extent the statements were projections or expectations, I found

there was no reliance and that the Plaintiffs had not made any claims that the

projections were not made in good faith.99 Additionally, the Plaintiffs appeared to

contend that Plimus concealed or misrepresented the fact that many of its vendors’

businesses were of questionable validity.100 I found, however, that Great Hill knew

before the transaction that “the vast majority of Plimus’s vendors were ‘long tail’

vendors, and that there was frequent churn of these vendors.”101 Great Hill was well

95
Id.
96
Id.
97
Id.
98
Id. at *41.
99
Id.
100
Id.
101
Id.

20
aware of Plimus’s business model which included the quality of the vendors, and

thus could not establish justifiable reliance on any misrepresentations that may have

been made regarding vendor quality.102

3. Fraud Claim for Dispute over Tal’s Earn Out Agreement with the
Founders

I discussed a separate fraud allegation relating to an earn-out agreement Tal

had with the Founders.103 The substance of the Plaintiffs’ allegation was that a

dispute existed between Tal and the Founders and the substance of the dispute was

not disclosed and that any partial disclosure of the dispute was materially

misleading.104 The details of this allegation are not pertinent to determining the

damages owed pursuant to the liability found in the Great Hill I, and it suffices to

say that I did not find any liability for the fraud claims in connection with the dispute

over the earn-out agreement.105

4. Fraud Claim for PayPal’s Notice of Violations and Threats to
Terminate

The final fraud allegations involved Plimus’s relationship with PayPal.106 The

allegations of fraud in connection with PayPal involved the failure to disclose and/or

102
Id. Along with the three miscellaneous fraud allegations discussed above, I noted allegations
surrounding a PayPal Business Risk Assessment and Mitigation (“BRAM”) violation in
connection with GoClickCash. I discussed that allegation in greater depth in connection with the
other PayPal fraud allegations, which are summarized infra Section I.B.4.
103
Id.
104
Id.
105
Id. at *41–42.
106
Id. at *43.

21
the active concealment of: PayPal’s notice of violations and fines; Plimus’s efforts

to address chargebacks and other violations with PayPal; Plimus’s practice of

reactive vendor termination; and PayPal’s threats to terminate its relationship with

Plimus.107

I noted that I had already found that the Plaintiffs had not shown fraud as to

notices of chargebacks, the practices of load balancing and mass refunds, and

representations about business quality and risk management systems. 108 I

additionally found that there was no misrepresentation as to PayPal’s determination

that Plimus would be assessed a Business Risk Assessment and Mitigation

(“BRAM”) violation in connection with GoClickCash.109 A BRAM violation is

considered a severe violation.110 PayPal notified Plimus of the BRAM violation in

connection with GoClickCash on October 6, 2011.111 The Merger closed on

September 29, 2011.112 Thus, the allegation of a BRAM violation was not disclosed

to Great Hill pre-closing; it could not have been, because Tal and Itshayek (and the

other Fraud Defendants) were unaware, pre-closing, that PayPal considered the

GoClickCash violation to be a BRAM violation.113 Therefore, there could be no

107
Id.
108
Id.
109
Id.
110
Id. at *28.
111
Id.
112
Id. at *27.
113
Id. at *43.

22
fraud liability for failing to disclose that Plimus would be assessed a BRAM

violation in connection with GoClickCash.114

After finding no fraud liability based on the above allegations in connection

with PayPal, I moved onto the remaining allegations of fraud: the failure to disclose

that PayPal was fining Plimus related to GoClickCash and the failure to disclose that

PayPal was threatening to terminate its relationship with Plimus.115

Plimus had three separate PayPal accounts: PayPal Wallet,116 PayPal Israel,117

and PayPal Pro.118 At the end of the Paymentech relationship, PayPal Pro became

Plimus’s top processor by volume and its only United States-based processor.119 On

August 4, 2011 PayPal informed Plimus that Plimus had exceeded a one percent

chargeback for MasterCard for July 2011, the second consecutive month, and a week

later informed Plimus that if the chargeback ratio for MasterCard exceeded one

percent for a third month, PayPal might issue a 30-day termination notice and end

its relationship with Plimus.120 A Plimus employee wrote to Tal: “PayPal will issue

114
Id.
115
Id.
116
PayPal Wallet was an alternative payment method, under which consumers entrusted PayPal
with their financial information and PayPal then provided payment directly, so that the merchant
never saw the consumer’s financial information. Id. at *22. PayPal Wallet stored consumer’s
financial information, making transactions more convenient, and Plimus’s own PayPal Wallet
account allowed it to accept payments from consumers’ PayPal Wallet accounts. Id.
117
Plimus’s PayPal Israel account was a PayPal Wallet account, but for international, primarily
Israeli, transactions and was maintained separately from the PayPal Wallet account. Id.
118
Plimus’s PayPal Pro account was simply a payment processing account, largely
indistinguishable from the service provided by Plimus’s other payment processors. Id.
119
Id.
120
Id.

23
a 30 day notice to potentially shut down Plimus’[s] ability to process on the [PayPal]

Pro account unless numbers improve.”121 On August 15, 2011 the same employee

detailed to PayPal Plimus’s efforts to reduce chargebacks including by mass refunds

and load balancing.122 PayPal continued to threaten termination and in mid-August

2011 explained to Plimus that the chargeback ratio for August would be

determinative.123 PayPal’s internal emails reflected calls with Plimus on August 19,

August 26, and September 1 threatening termination.124 However, based on

experience with other payment processors, neither Tal nor Itshayek believed a third

month of excessive chargebacks would actually result in a thirty-day termination

letter.125

Plimus’s MasterCard chargeback ratio for PayPal Pro once again exceeded

one percent for August 2011.126 However, Plimus did not receive a thirty-day

termination notice in September and PayPal did not notify Plimus of any further

plans or threats to terminate any of Plimus’s PayPal accounts for the rest of the

month.127 Plimus and PayPal communicated through the month, for instance in late

121
Id.
122
Id. at *23.
123
Id.
124
Id.
125
Id.
126
Id.
127
Id. “Itshayek e-mailed PayPal on September 9, 2011 to memorialize a call PayPal had with
Tal. In the e-mail, Itshayek summarized the events and chargeback ratios of the past few months,
and ended by telling PayPal, ‘we would highly appreciate receiving one additional month to prove
the actions taken by Plimus to reduce and control [the chargeback] ratio and general risk.’” Id.

24
September 2011 PayPal reviewed a list of Plimus vendors and recommended that

certain vendor categories be “shut down if [Plimus] want[ed] to keep [their]

relationship with [PayPal].”128 I found that at the Merger close Tal and Itshayek did

not believe PayPal would terminate Plimus’s PayPal Pro account, and believed

Plimus’s chargeback ratio for MasterCard would not exceed one percent for

September.129 As of September 29, 2011 (the date of closing) an internal PayPal

email reflected than an official decision on whether to terminate PayPal had not yet

been reached.130

After a July 27, 2011 email from Itshayek where she wrote that Plimus did

not expect the July PayPal Pro chargeback ratios for Visa or MasterCard for July to

exceed one percent, Great Hill received no specific update on the Visa or MasterCard

chargeback ratios before the Merger closed.131 Great Hill did not ask for updates on

these specific ratios, but did track Plimus’s aggregate chargeback ratio, calculating

it from Plimus’s materials that Great Hill had been provided with.132 However, Great

Hill was aware that Plimus’s aggregate chargeback ratio in July continued to exceed

one percent, and in August and September 2011 Great Hill paid close attention to

128
Id.
129
Id.
130
Id.
131
Id. at *24. I discussed Visa chargebacks in more depth in Great Hill I, but the MasterCard
chargeback ratio played a larger role in the PayPal saga because the chargeback ratio for Visa
through PayPal Pro did not exceed one percent in July or August 2011. Id. at *22–23.
132
Id. at *24. Great Hill did not have the detail necessary to calculate the chargeback ratios by
processor and region, which were the relevant chargeback ratios for PayPal Pro purposes. Id.

25
the transactions of new vendors.133 Tal and a Great Hill employee met in Israel in

September 2011, and I found it was most likely that Tal disclosed that Plimus and

PayPal were having some dispute, but did not disclose the extent of the issue or that

it involved explicit threats of termination.134

An initial merger agreement was dated August 3, 2011 (the “Initial Merger

Agreement”), but the Merger did not close until September 29, 2011.135 In the

interim, Klahr and SGE’s in-house counsel organized a “bring down call” with

Plimus management to determine if there had been any changes in the business that

would require the disclosure schedule, which had accompanied the Initial Merger

Agreement, to be amended.136 While Tal did not participate in the call, Tal and

Itshayek identified three business issues responsive to the list of questions: (1) the

potential fine related to GoClickCash, (2) PayPal’s termination threats, and (3) a

recent request from PayPal for information on vendor Home Wealth Solutions,

whose Visa chargeback ratio was 1.65%.137 Tal and Itshayek determined that

Itshayek (who participated in the call) should only bring up the request for

information on Home Wealth Solutions (which is what occurred)—they reasoned

that they should not bring up the GoClickCash fine or the termination threats because

133
Id.
134
Id.
135
Id. at *22.
136
Id. at *25.
137
Id. at *23, *25.

26
Plimus had not yet received formal notice from PayPal for either and Tal told

Itshayek he would bring up both issues personally with Great Hill prior to closing.138

On September 22, 2011 PayPal informed Itshayek that a $200,000 fine would

be imposed for GoClickCash and Itshayek shared this information with Tal.139 Tal

and Itshayek did not raise the PayPal Pro excessive chargebacks, the GoClickCash

fine, or PayPal’s threats of termination to the Plimus Board of Directors—thus,

Goldman, Klahr, Herzog, and Kleinberg were unaware that Plimus had threatened

termination of Plimus’s PayPal account or of the GoClickCash fine or that Plimus

recently exceeded a one percent chargeback ratio for several months.140

Additionally, the supplemental disclosure to the Merger Agreement included a

disclosure on Home Wealth Solutions but no disclosure of the GoClickCash fine or

the threatened PayPal termination.141

The Merger closed on September 29, 2011.142 On October 6, 2011, PayPal

told Plimus that the fine related to GoClickCash was a BRAM violation.143 While

Plimus’s PayPal Pro chargeback ratio in September 2011 did not exceed one percent,

on October 7, 2011 PayPal sent Plimus a notice of termination, ending its

138
Id. at *25.
139
Id.
140
Id.
141
Id.
142
Id. at *27.
143
Id. at *28.

27
relationship with Plimus.144 PayPal terminated all of Plimus’s PayPal accounts—

PayPal Pro, PayPal Wallet, and PayPal Israel—between November and December

2011.145

I found that the non-disclosure of PayPal’s termination threats and the

GoClickCash fine constituted false representations because they ran counter to

representations of the Fraud Defendants that Plimus was in compliance with card

network rules and that no suppliers had threatened termination.146 However, of the

Fraud Defendants I found that only Tal knew of the false representations.147

Goldman and Klahr were not informed of the issues and were not recklessly

indifferent as evidenced by the scheduled “bring down” call.148 Moreover, while

Itshayek knew of the issues, given Tal’s assurance he would bring up the

GoClickCash fine and the termination threats to Great Hill personally, Itshayek had

no reason to believe that the facts would be withheld from Great Hill.149 Tal intended

Great Hill to rely on the false representations in order to induce Great Hill to proceed

with the Merger because he recognized that Plimus’s problems with PayPal could

have a negative effect on the Merger.150

144
Id.
145
Id. at *29.
146
Id. at *43.
147
Id. at *44.
148
Id.
149
Id.
150
Id.

28
 Finally, I found that Great Hill justifiably relied on Tal’s false

representations.151 In contrast to Paymentech, where I found that certain immaterial

details were not disclosed, I found that the possibility of losing a second major

processor in a matter of few months to be material to a prospective buyer. 152 In

contrast to the situation with Paymentech, Plimus was not ambivalent to the PayPal

relationship and the loss of PayPal would mean a major disruption to Plimus’s

business.153 The reliance was reasonable because Great Hill had completed due

diligence before any PayPal termination threats and in the period between the Initial

Merger Agreement and closing Great Hill could rely on Tal to raise issues that

required attention and Plimus was contractually bound to disclose this

information.154

My findings were sufficient to find liability against Tal for fraud/fraudulent

inducement.155 In other words, with respect to the multiple allegations of fraud made

by the Plaintiffs against multiple Defendants, I found for the Defendants; the only

151
Id.
152
Id.
153
Id.
154
Id.
155
Id. at *45. Furthermore, I found the other Fraud Defendants not liable for aiding and abetting
because they did not show reckless indifference to the PayPal termination threats, and found no
civil conspiracy because I did not find aiding and abetting. Id. It is worth noting, perhaps, that
Tal testified—I believe truthfully—that he did not believe that PayPal would act on its threats to
terminate. See Id. at *23. Nonetheless, Tal was aware of the threats and fraudulently concealed
them from Great Hill.

29
exception being the allegations against Tal with respect to PayPal (including the

threat of PayPal to terminate and the GoClickCash fine).

C. Indemnification Claims

In addition to their fraud claims, the Plaintiffs alleged that four representations

and warranties in the Merger Agreement (a contract) were breached. The claims

were brought against the Indemnification Defendants, who were required to

indemnify the purchasers for certain breaches of the Merger Agreement.156

Indemnification claims were not brought against Goldman and Klahr because they

were not stockholders of Plimus.157

The selling stockholders of Plimus, here the Indemnification Defendants, are

known in the Merger Agreement as Effective Time Holders (“ETHs”).158 Section

10.03 of the Merger Agreement provided a limitation on indemnification liability of

ETHs for breaches of representations and warranties in the Merger Agreement up to

the “Escrow Amount.”159 The Escrow Amount—$9.2 million—was funded by

withholding a pro rata share of each ETH’s Merger consideration, and was to be held

for the “Escrow Period” (twelve months after closing) or until any prior claims were

finally adjudicated.160 Breaches of representations and warranties were to be paid

156
Id. at *46, *48.
157
Id. at *46.
158
Id.
159
Id. at *27.
160
Id.

30
from the escrow fund regardless of any fault on the part of an individual ETH and

regardless of pre-contractual notice of the falsity of the representations on the part

of Great Hill.161 In the case of a breach, the Plaintiffs can seek indemnification but

their right to recover is limited to indemnification under the Merger Agreement from

the Escrow Amount.162 In other words, restitution for breaches of representations

and warranties is capped at $9.2 million.163

The Plaintiffs alleged breaches of the Merger Agreement representations and

warranties on: (1) material liabilities or obligations, (2) compliance with contracts,

(3) compliance with card system rules, and (4) relationships with suppliers. I found

there was no breach of the representation on material liabilities and obligations,164

and found that a breach of the representations concerning compliance with

contracts165 was duplicative of the representations concerning supplier relationships

and compliance with card system rules, both of which I found were breached.166

1. Representation on Compliance with Card System Rules

The Plaintiffs alleged a breach of Section 3.23 of the Merger Agreement,

which contains the following representation:

The Company . . . is and has been in compliance with the bylaws and
operating rules of any Card System(s), the Payment Card Industry

161
Id. at *49.
162
Id. at *50.
163
Id. at *51.
164
In Section 3.09 of the Merger Agreement.
165
In Section 3.16 of the Merger Agreement.
166
Great Hill, 2018 WL 6311829, at *46–47.

31
 Standard (including the Payment Card Industry Data Security
Standard), the operating rules of the National Automated Clearing
House Association, the applicable regulations of the credit card
industry and its member banks regarding the collection, storage,
processing, and disposal of credit card data, and any other industry or
association rules applicable to the Company . . . in connection with their
respective operations.167

Specifically the Plaintiffs pointed to the numerous violation notices that Plimus

received from Paymentech and PayPal as a breach of the representation that Plimus

“is and has been in compliance with the bylaws and operating rules of any Card

System(s).”168

The Indemnification Defendants conceded a breach of this representation with

respect to three fines from PayPal for pre-closing transactions: excessive

chargebacks in July, excessive chargebacks in August, and the fine related to

GoClickCash.169 The Plaintiffs did not show any additional fines or violations with

regard to PayPal.170 The Plaintiffs also identified Plimus’s failure to disclose

violations with connection with Paymentech—I found that the Indemnification

Defendants breached the representation with respect to Paymentech given, among

other things, its excessive chargeback issues in 2011.171

167
JX 796, at 47–48.
168
JX 796, at 47.
169
Great Hill, 2018 WL 6311829, at *47.
170
Id.
171
Id.

32
 2. Representation on Relationships with Suppliers

The Plaintiffs alleged that the Indemnification Defendants breached the

representation in Section 3.26(b) of the Merger Agreement, which reads:

There are no suppliers of products or services . . . that are material to
[the Company’s] business with respect to which alternative sources of
supply are not general available on comparable terms and conditions in
the marketplace. No supplier of products or services to the Company .
. . had notified the Company . . . that it intends to terminate its business
relationship with the Company . . . .172

The Plaintiffs pointed to the non-disclosure of the threatened PayPal termination as

a notification of an intent to terminate a business relationship. 173 Although a

termination decision was not made prior to closing, I found that the language did not

require a notice of termination, only notification of an intent to terminate.174 Because

PayPal representatives expressed such an intent to terminate in emails and calls to

Plimus in August and September 2011, I found the Section 3.26(b) of the Merger

Agreement was breached.175

D. Summary of Liability

In summary, out of four categories of fraud claims against the Fraud

Defendants (Tal, Itshayek, Goldman, and Klahr), Great Hill I found that only Tal

had liability for fraud/fraudulent inducement and only for PayPal’s threats to

172
JX 796, at 68 (emphasis added).
173
Great Hill, 2018 WL 6311829, at *47.
174
Id.
175
Id.

33
terminate and the non-disclosure of the GoClickCash fine. I did not find fraud

liability in connection with the Paymentech termination, Plimus’s history of

violations and risk monitoring systems, or Tal’s earn out agreement with the

Founders. Furthermore, out of four alleged breaches of the Merger Agreement, I

found that the Indemnification Defendants had indemnification liability for two

representations: compliance with card system rules176 and relationships with

suppliers.177 Tal’s fraud liability is uncapped while the breaches of the Merger

Agreement entitled to the Plaintiffs to restitution from the Indemnification

Defendants in an amount capped by the funds in escrow ($9.2 million).

E. Plimus’s Post-Merger Actions

Because the Plaintiffs’ calculation of damages is based in part on Plimus’s

actions post-Merger, before moving on to the proffered damages it is helpful to

recount happenings at Plimus post-Merger.

After PayPal terminated its business relationship with Plimus, it placed Plimus

on the MasterCard Alert to Control High-Risk Merchant (“MATCH”) list.178 Plimus

176
In Section 3.23 of the Merger Agreement.
177
In Section 3.26(b) of the Merger Agreement.
178
Great Hill, 2018 WL 6311829, at *30. The MATCH list serves as a system to alert processors
to problematic merchants, and when processors terminate merchants, they often place them on the
list. Id. at *8. When, in turn, processors add merchants, MasterCard recommends that the
processor check the MATCH list; if the merchant appears on the MATCH list that is a red flag that
the merchant may present a high risk. Id. Processors generally conduct more detailed review of a
merchant as a result of finding it on the list, however, appearing on the MATCH list does not
preclude a merchant from being added by a processor. Id.

34
entered into an agreement with a different payment processor, Merchant e-Solutions,

and began processing transactions by November 13, 2011, but was terminated by

Merchant e-Solutions on January 5, 2012.179 Merchant e-Solutions similarly added

Plimus to the MATCH list under the reason code “Violation of MasterCard

Standards.”180

Great Hill noted in an annual report for the year ending on December 31, 2011

that “Plimus was the only portfolio company to experience decline in valuation, as

the company removed a number of high-risk clients from its payments platform,

resulting in a negative short-term impact.”181 Great Hill wrote that Plimus had been

terminated by PayPal and Merchant e-Solutions “related to MasterCard violations

by certain Plimus clients” and that Plimus took “several corrective actions, including

the immediate removal of a number of high-risk customers (which account for

approximately 10% of volume),” which meant that Plimus fell short of its processing

volume expectations.182

A business summary of Plimus’s performance in the fourth quarter of 2011

noted several corrective actions in the wake of the processor terminations.183 This

included a January 2012 purge of approximately 500 vendors in “higher-risk

179
Id. at *30.
180
Id.
181
Id.
182
Id.
183
Id.

35
merchant categories (auction/bid, forex software, media download, and virtual

currency)”; Plimus also stopped accepting new merchants in these categories.184

Great Hill also noted that Plimus changed its onboarding process, adding more

review before new vendors could begin processing transactions.185 Great Hill wrote:

“the impact of these events and the decision to remove the higher-risk customers

resulted in a decline in processing volume in December [2011] versus expectations,

and we anticipate lower volumes into 2012.”186 Summarizing Plimus’s business

from the first quarter of 2012, Great Hill noted that Plimus’s “key processing

relationships appear to be stabilized.”187

Tal was fired as CEO of Plimus in August 2012.188 Great Hill invested $20

million in Plimus during 2012 and 2013 and Plimus received an additional $28

million of funding in 2014, of which $15 million came from outside investor

Parthenon Capital Partners.189 In 2014 Plimus largely abandoned the reseller model

and instead began operating as a payment facilitator, a model processors and

acquiring banks preferred because it mandated much greater transparency on the

identity of Plimus’s vendors.190

184
Id.
185
Id.
186
Id.
187
Id.
188
Id.
189
Id. at *31.
190
Id.

36
 II. GREAT HILL’S DAMAGES VALUATION

Great Hill has submitted that it has suffered damages as follows: $90,313,817

(the difference between the $115 million purchase price and the value of Plimus as

of the Merger date, as Great Hill now calculates it) plus $31,500,000 (additional

investments Great Hill made in Plimus after the Merger) plus $212,259 (from pre-

closing fines).191 Thus, the Plaintiffs’ total proffered damages are $122,026,076.

The Plaintiffs derive their damages estimate from the Corrected Expert Report of

Kevin F. Dages (the “Dages Report”).192 The Plaintiffs engaged Dages to “review

the record evidence and opine on the damages incurred by Great Hill as a result of

the alleged breaches by Defendants and resulting diminution in the fair value of

Great Hill’s equity investment in Plimus.”193 Dages identified the harm to the

Plaintiffs as stemming from the loss of Plimus’s key payment processors and the

harm to Plimus’s business and reputation from the pre-Merger violations of credit

card association rules.194

A. Difference in Merger Price vs. Estimated Value of Plimus

The bulk of the Dages Report focuses on calculating the “reduction in fair

value of Plimus” attributable to the Defendants’ actions—approximately $90 million

191
Pls.’ Opening Pre-Trial Br. on Damages, D.I. 650 (“Pls.’ Opening Br.”), at 36–37.
192
JX 1132.
193
Id. ¶ 6 (emphasis added). As discussed below, the Dages Report was submitted into evidence
at the liability phase of this action and was not updated subsequent to Great Hill I.
194
Id. ¶ 7.

37
per the Dages Report. This represents the difference between the value of Plimus as

represented ($115 million) and the value of Plimus that Great Hill actually purchased

(calculated as $24,686,183).195

The Dages Report begins its estimate of Plimus’s “fair value” by selecting a

valuation metric. The Dages Report notes that “Great Hill justified the $115 million

acquisition price to its Investment Committee based on multiples of 2011 actual Q2

run rate EBITDA and 2011 estimated Q4 and yearly EBITDA . . . .” 196 Dages also

opines that the record suggests that there was “no significant new information

regarding Plimus’s prospects disclosed to Great Hill” between the development of

Great Hill’s projections and the close of the Merger.197 Therefore, Dages deems it

“appropriate” to estimate Great Hill’s damages by referring to the “same

methodology” that Great Hill used in determining the price Great Hill paid to acquire

Plimus.198 Dages ultimately uses the 2011 Q4 EBITDA multiple of 10.1x—the

multiple upon which Dages states that Great Hill based its valuation.199 Thus, Dages

195
Id. ¶ 59.
196
Id. ¶ 40. Dages notes that the estimates (of 2011 Q4 and yearly EBITDA) were based on Great
Hill’s “Base Case Projections,” which reflected Great Hill’s adjustments to Plimus’s management
projections; the Based Case Projections were adjusted “to be conservative and to reflect what
[Great Hill] had learned during due diligence about vendor terminations (including those imposed
by Plimus as well as through normal customer churn) and gains of new customer accounts . . . .”
Id. ¶ 28.
197
Id. ¶ 42.
198
Id. ¶¶ 40, 42.
199
Id. ¶¶ 41, 57.

38
valuation of Plimus of $24,686,183 is 10.1 times Dages’s calculated 2011 Q4

EBITDA.

Dages begins his calculation of 2011 Q4 EBITDA with Plimus’s actual 2011

Q4 EBITDA. This contrasts with Great Hill’s projected 2011 Q4 EBITDA. Great

Hill’s projected 2011 Q4 EBITDA for Plimus was $11,413,400 and Plimus’s actual

2011 Q4 EBITDA was $5,075,307.200 $11,413,400 times 10.1 equals

$115,000,000—the Merger price. $5,075,307 times 10.1 equals $51,260,596.201

However, the delta between these numbers—$63,739,404— is not Dages’s

calculation of the difference between the fair value of Plimus and the Merger

price.202 Instead, Dages adjusts Plimus’s actual Q4 2011 EBITDA to reflect what

he views as the full extent of the harm.

Dages’s adjustment to Plimus’s actual Q4 2011 EBITDA represents the

elimination of revenues from “transactions attributable to the lost volume due to

Plimus’s decision to terminate the relationship of customers with chargebacks in

excess of levels allowed by the payment processors or other risk concerns.”203 The

200
Id. at Ex. 4.
201
Id.
202
Id.
203
Id. ¶ 43. Dages identifies these terminations as “Plimus terminations” in contrast to “customer
terminations” which Dages defines as “terminations made at the option of the customer due to
Plimus’s loss of key payment processors.” Id. Dages calculates “customer terminations” to
include those customers who terminated their relationship with Plimus (rather than being
terminated by Plimus) however, these vendors (added to the Plimus terminations resulting in an
amount coined “Tranche 3” in the Dages Report) are not ultimately included in the damages
calculation. Id. ¶ 59.

39
Plaintiffs explain that Dages made these adjustments to Plimus’s actual Q4 2011

EBITDA because “the full effects of the fraud were not felt until 2012 and beyond .

. . [t]hat is, the actual [Q4 2011] EBITDA results still included the benefit of profits

from clients that were shortly were lost or terminated as the fallout from the fraud

continued . . . .”204

Dages obtained monthly financial sales volume data from January 2010

through December 2012 from a database that collects data maintained in Plimus’s

“Huge Excel” files.205 The “Huge Excels” are a series of Excel workbooks which

were used at that time to compile merchant information as part of Plimus’s business

records.206 The Plaintiffs also produced to Dages a “list of clients that ceased doing

business with Plimus between the closing of the Merger and September 27, 2012”

(the “Lost Client List”).207 Dages notes that the Lost Client List, on which he based

the Dages Report, included, for those client accounts suspended by Plimus, “the date

of suspension and the reason for suspension.”208

204
Pls.’ Opening Br., at 34. The Plaintiffs also note that Plimus suffered decreased revenue from
“clients that greatly reduced the amount of business they were sending Plimus.” Id.
205
JX 1132, ¶ 44.
206
Trial Tr. 2679:4–2679:10 (LaPierre).
207
JX 1132, ¶ 45. There are three versions of the Lost Client List in the record: JX 1110, JX 1128,
and JX 2077. The Plaintiffs note that had the Dages Report been based on the Lost Client List
presented at trial (JX 2077) the ultimate damages number increases approximately $1.6 million.
Pls.’ Opening Br., at 37 n.14. The Defendants objected to the Lost Client List (and “any purported
expert opinions that rely on it”) via a motion in limine. Defs.’ Mot. In Limine to Exclude Pls.’ So-
Called “Lost Client List” and any Purported Expert Opinions that Rely on It, D.I. 518. Due to my
findings below, I need not decide the motion.
208
JX 1132, ¶ 45.

40
 Dages identifies two “tranches” of customers based on the Lost Client List

and removes those customers’ corresponding revenue from actual Q4 2011

EBITDA. The first tranche (“Tranche One”) is composed of 302 customers with a

“Last Suspend Date” (meaning the last date the Lost Client List comments note a

suspension) of January 12, 2012 and who all have the comment “SUSPEND: per

Perach and Irit.”209 Dages surmises that these 302 customers are some of the

approximately 500 customers terminated in the January 2012 purge.210 Because

Tranche One “may not reflect all customers terminated by pre-Merger Plimus

management in January 2012, and does not reflect any customers terminated after

early January 2012,” Dages created a second tranche (“Tranche Two”).211 Tranche

Two “adds to Tranche One the 1,557 remaining clients on the Lost Client List with

a Last Suspend Date between the Merger close October 1, 2011 and June 30, 2012

(i.e. before Mr. Tal’s firing in August 2012).”212 Dages notes that Tranche Two is

cumulative, in that it includes Tranche One.213 In short, Dages backed out from

Plimus’s actual Q4 2011 EBITDA the corresponding revenue from any client who

was terminated by Plimus between a few days after the close of the Merger and June

209
Id. ¶ 46. Dages notes that Irit is Irit Itshayek and Perach Raccah “was Plimus’s Chief Operating
Officer” in 2011. Id.
210
Id.
211
Id.
212
Id. I note as discussed above, the actual date of the Merger close was September 29, 2011.
213
Id. Dages adjusted the Tranches in order to account for Plimus’s normal churn of customers so
that he only removed the revenue that exceeded Plimus’s normal customer loss. Id. ¶¶ 48, 57.

41
30, 2012 (i.e. Tranche Two).214 Dages states that adjusting actual 2011 Q4 EBITDA

by backing out only these customers represents a “conservative estimate of the harm

incurred by Great Hill.”215

Dages adjusted the actual Q4 2011 EBITDA to account for the loss of revenue

of vendors in Tranche Two,216 and calculates the adjusted amount as $2,450,013.217

This is a decrease from actual Q4 2011 EBITDA of $5,075,307.218 Thus, in Dages’s

estimate, once accounting for all clients terminated by Plimus from October 1, 2011

through June 30, 2012, Plimus’s 2011 Q4 EBITDA would have been $2,450,013.219

Applying the 10.1x multiple, this results in a valuation of Plimus of $24,686,183.220

The delta between $24,686,183 and $115,000,000 is $90,313,817. In Dages view,

the difference between what Great Hill paid for Plimus and what Plimus was actually

worth (based on Q4 2011 EBITDA) was $90,313,817.221

214
In deriving EBITDA from revenue, Dages “assume[s] that the operating expenses that Plimus
would have incurred upon removing the lost customers is equal to the actual operating expenses
incurred” because “the record evidence indicates that Plimus’s operating expenses were relatively
fixed in the short-term (and Plimus did not benefit from reduced operating expenses as revenue
declined in 2012).” Id. ¶ 49. I note that customers who were added after Q4 2011 are not backed
out because there is no corresponding revenue in Q4 2011.
215
Id. ¶ 57.
216
As noted, Tranche Two is cumulative of Tranche One and Tranche Two.
217
JX 1132, Ex. 4.
218
Id. The adjustments drop the corresponding total volume from $246,559,738 to $199,348,943.
Id.
219
Id.
220
Id.
221
Id. Dages performs several sensitivity analyses and confirms that they result in damages within
the range of his primary damages analysis (which employs only multiples (based on Q4 and full
year 2011 EBITDA) and Tranches). Id. ¶ 57.

42
 B. Additional Investments and Fines

Dages notes that “in order to fund operations and rebuild the customer base to

recover from the 2012 customer terminations,” Great Hill invested $31.5 million in

additional equity between September 2012 and December 2014.222 Dages states that

“to the extent that the Court determines that some or all of these investment amounts

should be considered to be damages, they are incremental” to the approximately

$90.3 million described above.223 Finally, Dages notes $612,258.74 in undisclosed

pre-closing fines—the Dages Report was submitted before Great Hill I, and the

Plaintiffs have submitted only $212,259 in pre-closing fines at this damages phase,

consistent with the limited liability findings in that decision.224

III. ANALYSIS

Great Hill seeks monetary damages. Resulting damages are an element of the

tort and contract claims,225 and Great Hill must prove its damages by a

preponderance of the evidence.226 Below I discuss damages for the fraud and

indemnification liability identified in Great Hill I.

222
Id. ¶ 58.
223
Id.
224
Id.; Pls.’ Opening Br., at 37, 50.
225
See York Lingings v. Roach, 1999 WL 608850, at *3 (Del. Ch. July 28, 1999) (listing damages
as an element of fraud); see also VLIW Tech., LLC v. Hewlett-Packard Co., 840 A.2d 606, 612
(Del. 2003) (noting “resultant damage to the plaintiff” as an element of breach of contract).
226
Beard Research, Inc. v. Kates, 8 A.3d 573, 613 (Del. Ch. 2010), aff’d sub nom. ASDI, Inc. v.
Beard Research, Inc., 11 A.3d 749 (Del. 2010).

43
 As the analysis above makes clear, Dages’ damage analysis, on which Great

Hill relies, made the assumption that Great Hill would prevail on its extensive

allegations of misrepresentation and fraud. As a weary perusal of the background

section of this Memorandum Opinion should also demonstrate, the bulk of those

wide-ranging allegation were unproved and cannot support damages. The Plaintiffs,

however, were content, to rely on the factual evidence at trial together with the Dages

Report and testimony to demonstrate damages.227 It falls to me, therefore, to

determine what portion of the damages alleged are reasonably demonstrated to have

227
At the post-trial damages Oral Argument the following exchange occurred with Tal’s counsel:
“The Court: Before you begin, let me ask you what your understanding was -- and maybe mine
was wrong -- but I had thought we were going to have additional evidentiary presentations after
the trial on damages that would focus damages on the results of the post-trial opinion. Obviously,
the parties agreed to a briefing schedule, and I assume everyone is content with the record as it is.
But was that -- was your understanding that we were -- that the record was and is limited to what
was presented at trial? Mr. Coran: Yes, Your Honor.” Post-Trial Damages Oral Argument, D.I.
677, at 53:12–53:22. Plaintiffs’ counsel later remarked: “I think, starting first with Your Honor’s
question about additional evidence, I think the plaintiffs didn’t think additional evidence was
necessary, precisely because the Court found there was fraud regarding PayPal. There certainly
was a variety or -- I shouldn’t even say that. There were several fraud claims presented at trial,
but they all built to the PayPal fraud. The PayPal fraud was always the main issue. It’s also where
we tracked the damages from. And when that was the fraud that was found, we thought we could
move forward on that basis. If Your Honor thinks that more specific evidence or additional
evidence would be helpful in quantifying that, plaintiffs are certainly willing to do that. But it was
precisely because the fraud that was found here that we thought we could move forward with the
expert report that we had. And I think on – there’s a number of reasons on that. Your Honor’s
opinion in the liability opinion found, quote, ‘the possibility of losing a second major processor in
a matter of [a] few months to be material to a prospective buyer.’ Right. ‘Furthermore, unlike with
Paymentech, Plimus was not ambivalent to the PayPal relationship, and the loss of PayPal would
mean a major disruption to Plimus’s business. And Tal knew that the grounds raised by PayPal -
excessive chargebacks - were an ongoing problem for Plimus.’ So, again, that’s sort of where we
focus our damages analysis on, and that’s why we proceeded on this basis.” Id. at 103:1–104:8.
At the end of the post-trial damages Oral Argument, I noted: “I appreciate the offer from Mr. Burns
to supplement the record if I feel I need to, but I think there’s been an election here from both sides
to rely on the record developed at trial. I’m going to do that going forward.” Id. at 114:20–114:24.

44
occurred as a result of the actions for which the Defendants are liable, based on this

record.

A. Great Hill is Only Entitled to Damages Resulting from PayPal’s
Termination Threats and the PayPal and Paymentech Fines

As recounted in detail above, Tal was found liable for fraud in Great Hill I for

the non-disclosure of the PayPal termination threats and the GoClickCash fine. The

Indemnification Defendants were found to have indemnification obligations for the

breach of the representation on compliance with card system rules in connection

with the GoClickCash fine, the other PayPal fines, and the Paymentech fines; the

Indemnification Defendants were also found to have indemnification obligations for

the breach of the representation on relationships with suppliers in connection with

the PayPal termination threats. Significant overlap exists between the tortious and

extra-contractual conduct, falling into two buckets: PayPal termination threats and

fines. I discuss each in turn.

1. Fines

a. PayPal Excessive Chargeback Fines for July and August
2011

The Indemnification Defendants were found to have indemnification

obligations for breaches of Section 3.23 of the Merger Agreement in connection with

45
PayPal’s fines for excessive chargebacks in July and August of 2011.228 All of the

Indemnification Defendants have conceded damages of $12,255.74 for these two

fines.229 The Plaintiffs have not disputed the amount of such fines.230 Consequently,

I find that the damages resulting from the fines assessed by PayPal for excessive

chargebacks in July and August of 2011 are $12,255.74 to be paid from the escrow

funds.

b. PayPal Fine for GoClickCash

The Indemnification Defendants were likewise found to have indemnification

obligations for a breach of Section 3.23 of the Merger Agreement in connection with

PayPal’s $200,000 fine related to GoClickCash.231 Tal was found liable for fraud

for the non-disclosure of the same $200,000 fine.232 Tal concedes $200,000 in fraud

damages for the GoClickCash fine.233

228
Great Hill Equity Partners IV, LP v. SIG Growth Equity Fund I, LLLP, 2018 WL 6311829, at
*47 (Del. Ch. Dec. 3, 2018).
229
Def. Hagai Tal’s Answering Br. on Damages, D.I. 653 (“Tal’s Answ. Br.”), at 53; Defs. Tomer
Herzog and Daniel Kleinberg’s Answering Br. on Damages, D.I. 652 (“Founders’ Answ. Br.”), at
5; Answering Damages Br. of the Charity Defs., the SIG Entity Defs., and Irit Segal Itshayek, D.I.
654 (“Charity Defs., SIG Entity Defs., and Itshayek’s Answ. Br.”), at 9–10.
230
Pls.’ Reply Br. on Damages, D.I. 622 (“Pls.’ Reply Br.”), at 48 n.33. I note that the Plaintiffs
allege $212,259 in pre-closing fine damages, which is a $3.26 difference from the sum of the
$12,255.74 in chargeback fines conceded by the Indemnification Defendants and the $200,000
GoClickCash fine—I consider the $3.26 difference immaterial and award the amount conceded by
the Indemnification Defendants because it is not disputed by the Plaintiffs.
231
Great Hill, 2018 WL 6311829, at *47.
232
Id. at *43–45.
233
Tal’s Answ. Br., at 53.

46
 The other Indemnification Defendants do not dispute the amount of the fine.

They point out, however, that their obligations for payment are subject to a $500,000

deductible amount under the Merger Agreement. Whether liability exceeds the

deductible will turn, in part, on indemnification obligations for the Plaintiffs’

attorney fees,234 an issue that I will address in a subsequent order (for reasons

addressed infra). Therefore, I reserve decision, and will not address the deductible

further in this Memorandum Opinion.

c. Paymentech Fines

Great Hill I also identified a breach of Section 3.23 of the Merger Agreement

in connection with the non-disclosure of violations in connection with Paymentech,

which the Indemnification Defendants are required to indemnify.235 However, I

234
Section 10.03(a) of the Merger Agreement provides, in pertinent part: “(i) the Effective Time
Holders will not have any obligation under Section 10.02(a)(i) (other than with respect to the Fully
Indemnified Representations), unless and until the aggregate amount of all Losses for which the
Effective Time Holders are obligated thereunder exceeds $500,000 (the “Deductible”), and then
only for the amount of such Losses in excess of the Deductible, subject to the other terms of this
Article 10 . . . .” JX 796, at 71. Section 10.02(a)(i) of the Merger Agreement concerns “Losses .
. . as a result of, in connection with or relating to . . . any breach by the Company of any
representation or warranty of the Company set forth herein, in any Disclosure Schedule or in the
company Closing Certificate.” JX 796, at 69. “Losses” is defined as “any actual loss, liability,
damage, obligation, cost, deficiency, Tax, penalty, fine or expense, where or not arising out of
third party claims (including interest, penalties, reasonable legal fees and expenses, court costs and
all amounts paid in investigation, defense or settlement of any of the foregoing) . . . .” JX 796, at
69. All parties concede that the July and August 2011 chargeback fines are not subject to the
deductible because they fall under Section 10.02(a)(iii). See Tal’s Answ. Br., at 53; Founders’
Answ. Br., at 5; Charity Defs., SIG Entity Defs., and Itshayek’s Answ. Br., at 9–10; Pls.’ Reply
Br., at 48 n.33. Section 10.02(a)(iii) of the Merger Agreement covers “fines, penalties, or similar
assessments imposed against the Company or any of its Subsidiaries for violating applicable credit
card association policies, procedures, guidelines or rules with respect to excessive chargebacks or
similar recurring payments . . . .” JX 796, at 69.
235
Great Hill, 2018 WL 6311829, at *47.

47
noted in Great Hill I that any fines related to the Paymentech violations were paid

before closing and the Paymentech relationship ended before the bidding process

was even complete, and remarked that “the Plaintiffs, will, perhaps, have difficulty

showing any damages with respect to the Paymentech violations.”236 The Plaintiffs

have given me no reason to deviate from this preconception; they have offered no

damages tied to the non-disclosure of the pre-closing Paymentech fines—the

Plaintiffs ask for damages for “pre-closing fines” in an amount equal to the PayPal

July and August 2011 chargeback fines and the GoClickCash fine.237 Therefore, the

Plaintiffs are awarded no damages in connection with the non-disclosure of the

Paymentech fines.

d. Summary of Fine Liability

In summary, the Indemnification Defendants must pay damages of

$12,255.74 for the July and August 2011 chargeback fines from PayPal. Tal must

pay $200,000 in fraud damages for the PayPal GoClickCash fine. No damages are

awarded in connection with the Paymentech fines. I reserve decision on whether the

Indemnification Defendants may avoid indemnification for the $200,000

GoClickCash fine under the deductible provision in the Merger Agreement.

236
Id.
237
Pls.’ Opening Br., at 37; see note 230, supra.

48
 2. Non-Disclosure of PayPal’s Termination Threats

Other than fine-related damages, the only remaining damages to be considered

are those in connection with the failure to disclose PayPal’s termination threats. The

liability for this non-disclosure stems from fraud—in the case of Tal—and

indemnification for breach of contract238—in the case of the Indemnification

Defendants. While the source of liability is different—tort vs. contract—the

damages to the Plaintiffs arising from the liability are identical. Therefore, I consider

together the conduct underlying the breach of contract and fraud connected to the

non-disclosure of PayPal’s termination threats.

The germane question is as follows: what harm did Great Hill suffer as a

consequence of not being told of PayPal’s threats to terminate its relationship with

Plimus, in light of PayPal’s actual termination, immediately post-Merger? Contract

law conceives of damages based on “the reasonable expectations of the parties ex

ante.”239 Expectation damages are “measured by the amount of money that would

put [Great Hill] in the same position as if [Plimus] had performed the contract” and

“require[s] the [Indemnification Defendants] to compensate [Great Hill] for [Great

Hill’s] reasonable expectation of the value of the breached contact, and, hence what

238
Specifically Section 3.26(b) of the Merger Agreement; I found that this Section was breached
because PayPal had communicated an “intent” to terminate its relationship. Great Hill, 2018 WL
6311829, at *47.
239
Siga Techs., Inc. v. PharmAthene, Inc., 132 A.3d 1108, 1130 (Del. 2015) (quoting Duncan v.
Theratx, Inc., 775 A.2d 1019, 1022 (Del. 2001)).

49
[Great Hill] lost.”240 As for fraud, “[t]he recipient of a fraudulent

misrepresentation241 is entitled to recover as damages . . . the pecuniary loss to him

of which the misrepresentation is a legal cause . . . .”242 Both contract and tort law

thus conceive of damages as the pecuniary consequences of the breach or tort. This

requires an identification of the conduct for which a defendant is liable and an

isolation of the harm occurring therefrom. Here, I must separate the non-disclosure

of PayPal’s termination threats—and the harm occurring therefrom—from all other

fraud and breach allegations. Only then can I turn to the quantum of damages. Those

damages, in turn, must represent the difference between what the Plaintiffs

expected—Plimus with PayPal as a processor—and what they got—Plimus sans

PayPal.

Great Hill I spoke to the consequences of the non-disclosure of PayPal’s

termination threats in the context of the materiality of Tal’s fraud: “the possibility of

losing a second major processor in a matter of few months [was] material to a

prospective buyer . . . and the loss of PayPal would mean a major disruption to

Plimus’s business.”243 The repercussions were stark: the loss of the ability to use

240
Id. (quoting Duncan v. Theratx, Inc., 775 A.2d 1019, 1022 (Del. 2001)).
241
The fraudulent misrepresentation here is the representation that “no suppliers had threatened
termination even though PayPal had made several such threats throughout August and September
2011.” Great Hill, 2018 WL 6311829, at *47.
242
Restatement (Second) of Torts § 549 (1977). “Delaware courts have cited the Restatement
(Second) of Torts [§] 549 . . . with approval.” Envo, Inc. v. Walters, 2009 WL 5173807, at *7 n.37
(Del. Ch. Dec. 30, 2009), aff’d, 2013 WL 1283533 (Del. Mar. 28, 2013).
243
Great Hill, 2018 WL 6311829, at *44.

50
PayPal as a payment processor. The loss of the PayPal relationship had

consequences; I found that “[t]he loss of PayPal as a processor and the temporary

loss of PayPal [W]allet as a payment method affected Plimus’s ability to do

business” and “hurt Plimus’s reputation.”244

While this finding of fraud is significant, I also found against the Plaintiffs on

the bulk of their fraud claims. Among other fraud claims, I found no liability for

fraud allegations concerning Plimus’s risk monitoring system, Plimus’s history of

violations, and Plimus’s vendor quality.245 Supporting this conclusion were findings

that Great Hill was aware: (1) that Plimus did not have proactive risk monitoring,246

(2) that Plimus had an “extensive history with chargebacks,”247 (3) that “Plimus’s

onboarding process allowed vendors—including illegitimate vendors—to

potentially transact business through Plimus for months before discovery,”248 and

(4) “of Plimus’s business model, including the quality249 of vendors.”250 These were

facts known to Great Hill, and presumably factored into the price it chose to pay for

Plimus. This means that Great Hill is not entitled to damages because Plimus (1)

did not have proactive risk monitoring, or (2) had a history of chargebacks, or (3)

244
Id. at *30.
245
Id. at *36–40.
246
Id. at *38.
247
Id. at *40.
248
Id. at *41.
249
Or lack thereof.
250
Great Hill, 2018 WL 6311829, at *41.

51
had illegitimate vendors on its system.251 In other words, even though PayPal may

have terminated the relationship because of certain characteristics of Plimus’s

business—including a high level of chargebacks and illegitimate vendors—Great

Hill is not entitled to receive damages for the consequences of these traits of Plimus’s

business—other than those proximately caused by the PayPal termination itself—

because I found no liability for the allegations in connection with them.252

The implications of the above are that Great Hill is only entitled to damages

consequent to the loss of the PayPal relationship which meant the inability to use

PayPal’s services, and the resulting reputational damage. The underlying reasons as

to why PayPal may have terminated the relationship—which could include

chargebacks, lack of risk monitoring, and illegitimate vendors—are not a proper

basis for assessing damages generally for those conditions which, again, were known

to Great Hill at the time of the Merger. The Plaintiffs sought liability for claims

connected with these characteristics of Plimus’s business, and lost. They do not get

a second bite at the damages apple; recovering damages, for instance, for the

consequences of Plimus’s abundancy of illegitimate vendors, by squeezing that

251
This list is illustrative, not comprehensive.
252
See Hajoca Corp. v. Sec. Tr. Co., 25 A.2d 378, 381 (Del. Super. 1942) (“The law does not hold
one liable for all injuries that follow a breach of contract, but only for such injuries as are the direct,
natural and proximate result of the breach.”); see also Cont’l Illinois Nat. Bank & Tr. Co. of
Chicago v. Hunt Int’l Res. Corp., 1987 WL 55826, at *6 (Del. Ch. Feb. 27, 1987) (dismissing a
fraud claim under Chancery Court Rule 9(b) where “the complaint [was] barren of particularized
allegations as to how the alleged fraud proximately caused [the plaintiff] to suffer damages.”).

52
allegation under the rubric of PayPal’s termination. Therefore, other than fine-

related damages, the Plaintiffs are entitled only to damages resulting proximately

from the loss of PayPal as a payment processing service.253 I now proceed to

quantifying these damages.

B. The Plaintiffs’ Damages Calculation for the Non-Disclosure of the
PayPal Termination Threats is Speculative

The burden is on Great Hill to demonstrate damages, which is an element of

both breach of contract and fraud cases of action. Great Hill must prove the fact of

damages in connection with PayPal’s termination threats “with a reasonable degree

of certainty”254 but the “quantum of proof required to establish the amount of damage

is not as great as that required to establish the fact of damage.”255 “Delaware does

not require certainty in the award of damages where a wrong has been proven and

injury established . . . [and] [r]esponsible estimates of damages that lack

mathematical certainty are permissible so long as the court has a basis to make such

a responsible estimate.’”256 In accordance with public policy, Delaware courts place

the burden of uncertainty where it belongs; so long as a plaintiff provides a

253
This includes the services provided by PayPal Wallet.
254
Medicalgorithmics S.A. v. AMI Monitoring, Inc., 2016 WL 4401038, at *26 (Del. Ch. Aug. 18,
2016) (quoting Kronenberg v. Katz, 872 A.2d 568, 609 (Del. Ch. 2004)).
255
Total Care Physicians, P.A. v. O’Hara, 2003 WL 21733023, at *3 (Del. Super. July 10, 2003).
256
Medicalgorithmics, 2016 WL 4401038, at *26 (quoting Beard Research, Inc. v. Kates, 8 A.3d
573, 613 (Del. Ch. 2010)). In the context of contractual damages, our Supreme Court has stated:
“when a contract is breached, expectation damages can be established as long as the plaintiff can
prove the fact of damages with reasonable certainty. The amount of damages can be an estimate.”
Siga Techs., Inc. v. PharmAthene, Inc., 132 A.3d 1108, 1111 (Del. 2015).

53
reasonable method to calculate damages, the risk that such cannot be determined

with mathematical certitude falls on the wrongdoer, not the wronged.257

“Nevertheless, when acting as the fact finder, this Court may not set damages based

on mere ‘speculation or conjecture’ where a plaintiff fails adequately to prove

damages.”258 With these general principles in mind, I turn to the record here.

The Plaintiffs’ have presented the Dages Report as a basis to award

contractual and fraud damages for the misrepresentations and omissions in

connection with PayPal’s termination threats. The Plaintiffs’ damages expert, Kevin

F. Dages, calculated the difference between the Merger price and the “fair value” of

Plimus as the 10.1 EBITDA multiple times the sum of (1) the difference between

Plimus’s actual Q4 2011 EBITDA and Plimus’s expected Q4 2011 EBITDA259 and

(2) the portion of Plimus’s actual Q4 2011 EBITDA that is attributable to customers

on the “Lost Client List” that Plimus terminated between October 1, 2011 and June

30, 2012 (after accounting for expected churn).260 Along with this amount, the

Plaintiffs contend that their damages from the loss of the PayPal relationship also

includes the $31.5 million they invested in Plimus after the Merger.261 Plaintiffs thus

throw everything in the hopper: all amounts by which Plimus missed Great Hill’s

257
See In re Mobilactive Media, LLC, 2013 WL 297950, at *24 (Del. Ch. Jan. 25, 2013).
258
Id. (quoting Medek v. Medek, 2009 WL 2005365, at *12 n.78 (Del. Ch. July 1, 2009)).
259
As projected by Great Hill.
260
JX 1132, ¶ 59.
261
Id.

54
projections for Q4 2011 EBITDA, all revenue and volume from vendors terminated

in the 9 month period after the Merger, and all amounts Great Hill invested in Plimus

in the years after the Merger.

Due to Tal’s fraud, Great Hill reasonably expected it was buying Plimus with

PayPal as one of its processors, it received Plimus without a PayPal relationship.

The fundamental problem with the Plaintiffs’ damages estimate is that it offers the

entirety (and more) of the deviation from Great Hill’s EBITDA estimate as damages,

but fails to link the harm from the non-disclosure of PayPal’s termination threats to

the damages calculation, “mak[ing] it impossible to determine what amount of

damages, if any, was caused by that wrong.”262

Importantly, the Dages Report was completed before the trial and before I

issued Great Hill I, when Plaintiffs’ allegations of fraud were so wide-ranging, the

Plaintiffs themselves stated that they were too extensive to recount in full in their

briefing.263 The fraud finding in Great Hill I, in contrast, was quite cabined; two

allegations (one for a relatively minor sum certain) against one Defendant. Dages

himself admitted that his “assignment was to calculate a damage number, and [he]

262
OptimisCorp v. Waite, 2015 WL 5147038, at *81 (Del. Ch. Aug. 26, 2015), aff’d, 137 A.3d
970 (Del. 2016).
263
Great Hill Equity Partners IV, LP v. SIG Growth Equity Fund I, LLLP, 2018 WL 6311829, at
*31 (Del. Ch. Dec. 3, 2018) (“While the Plaintiffs, unhelpfully, argue in briefing that the ‘fraud in
this action was extensive, and cannot be recounted in full here,’ they ‘highlight [ ] four major
interrelated components’ of the fraud.”).

55
did not attempt to parse that damage number across all the different overlapping

components of the fraud.”264 Further questioning of Dages is insightful:

Q. You do not identify the amount of damages attributable to the
loss of Paymentech; right?

A. I do not parse the aggregate damages among all the multiple
components of the fraud, that’s correct.

Q. Okay. You do not opine on what portion of your damages figures
were caused by the loss of the PayPal Pro account. Right?

A. Same answer.

Q. You don’t do that; right?

A. Sorry?

Q. You do not do that; correct?

A. Correct. I was just trying to save the court reporter. Same
answer, yes.265

Thus, Dages himself testified that his calculations fail to break out damages from the

wrongs Great Hill was able to establish at trial, which are a rather small subset of its

allegations. Yet, even after I issued Great Hill I, the Plaintiffs have elected to stand

on the Dages Report as their damages estimate of the Defendants’ liability.

The deficiencies of the Plaintiffs’ damages estimate are not limited to those

represented by the forgoing flaw. Neither component that Dages deducts from the

264
Trial Tr. 2779:10–2779:13 (Dages).
265
Id. at 2780:11–2780:24 (Dages).

56
Merger price to arrive at “fair value” has any mechanism for segregating out the

decrease in Q4 2011 EBITDA attributable to the loss of PayPal.266 Thus, the

Plaintiffs ask me to hold that all actual decrease in Q4 2011 EBITDA and all

customer terminations from October 2011–June 2012 are tied to the loss of PayPal’s

payment processing services. Plaintiffs make these assertions notwithstanding the

fact that the “Lost Client List” does not even identify which Plimus clients used

PayPal, even though it appears that the Plaintiffs had access to this information.267

What difference this may make is untold—by my count, of the 3,415 “Merchant

IDs” on the Lost Client List, only seven have the word “PayPal” in their

comments.268 Furthermore, 455 merchants who joined Plimus’s platform post-

closing, and thereafter were terminated, are included in Tranche Two of the Dages

Report, for which the Plaintiffs seek damages here.269 When asked about the

inclusion of these terminated merchants in the damages calculation, Dages replied:

I think merchants that are joining post close that get terminated by the
time the management team leaves or terminated in January are more
evidence of the lack of controls and not sustainable customers that
ought to have been in [the damages figure]. And had all this
information be revealed to the buyers, and for some reason they had a
gun to their head to still go to the table, they clearly would have peeled
these out of any valuation piece.270

266
This assumes that it is non-speculative to base the damages for the loss of the PayPal
relationship on a multiple of Q4 2011 EBITDA. I do not reach the question of whether such a
snapshot approach to damages is reliable here.
267
JX 2077; Trial Tr. 2698:10–2699:12 (LaPierre).
268
JX 2077.
269
Trial Tr. 2769:16–2772:2 (Dages).
270
Id. at 2771:16–2772:2 (Dages) (emphasis added).

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Thus, Dages bases the inclusion of these 455 merchants in the damages calculation

to “lack of controls” and “not sustainable customers” that Great Hill “would have

peeled . . . out of any valuation piece” “had all this information be[en] revealed to

[Great Hill].”271 Yet, the Plaintiffs are not entitled to damages for customers who

were terminated from Plimus solely due to lack of controls or unsustainability—a

state of affairs of which, I found, the Plaintiffs were aware upon entering the

Merger—only for damages for the loss of PayPal.272

The Plaintiffs’ request for damages totaling the full amount of their

investment in Plimus post-Merger suffers from the same deficiencies—nowhere do

the Plaintiffs segregate what portion of this post-Merger investment—if any—was

required because of the loss of PayPal.273 Furthermore, the Plaintiffs have not shown

how the damages they request for reimbursement are not already encompassed in

their “fair value” estimate. In other words, the Plaintiffs ask for damages that would

compensate them for the difference between the Merger price and Plimus’s value,

then also ask for $31.5 million in additional damages.

271
Id. at 2771:19–2771:24 (Dages).
272
See Section III.A.2. supra.
273
Compared to the portion, if any, of the post-Merger investment that would have been made
regardless of whether PayPal terminated the relationship.

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 Plaintiffs’ rely on Cobalt Operating, LLC v. James Crystal Enterprises,

LLC274 in support of the proposition that I may award damages in addition to the

difference in value between what was paid for Plimus and Plimus’s actual value. In

that case, this Court found that the defendant had falsely inflated a radio station’s

EBITDA by billing clients for ads that did not run and the buyer had purchased the

station based on its projected EBITDA.275 When the buyer discovered the fraud had

occurred, it decided to grant free airtime credits to advertisers that were affected

during the three month period after the sale while the fraud was still ongoing. 276 In

addition to damages linked to the sale price, the buyer sought reimbursement for the

costs of the free airtime, which this Court granted, reasoning that the free airtime

given out “used up commercial time that could have been used for a full-price

commercial” and thus it “had a direct impact on [the buyer’s] bottom line.” 277 In

Cobalt, an identifiable difference existed between the value of the company and the

merger price on one hand, and the additional damages incurred to compensate third

parties on the other. For both, the fraud was the proximate cause. Here, in contrast,

there is no specific identifiable harm existing outside the Merger that would not be

compensated by awarding the Plaintiffs damages based on the “fair value” of

274
2007 WL 2142926 (Del. Ch. July 20, 2007) aff’d, 945 A.2d 594 (Del. 2008).
275
Id. at *25, *27.
276
Id. at *30.
277
Id. at *31.

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Plimus.278 The nexus between the tort and the other damages sought, evident in

Cobalt, is lacking here.

In Siga Technologies, Inc. v. PharmAthene, Inc., our Supreme Court held that

a “breaching party cannot avoid responsibility for making the other party whole

simply by arguing that expectation damages . . . are speculative because they come

from an uncertain world created by the wrongdoer.”279 This rationale applies equally

to torts, and the United States Supreme Court has stated that “[w]here the tort itself

is of such a nature as to preclude the ascertainment of the amount of damages with

certainty, it would be a perversion of fundamental principles of justice to deny all

relief to the injured person, and thereby relieve the wrongdoer from making any

amend for his acts.”280 In this vein, where the uncertainty of the amount of damages

is not the fault of the plaintiff and is the fault of the defendant, “to the extent the

court has to resolve uncertainties, those uncertainties will be resolved in the

plaintiffs’ favor.”281 This makes sense as a matter of policy—a wrongdoer should

278
Additionally, there was no substantial ongoing fraud post-Merger here as there was in Cobalt
because Tal informed Great Hill of the PayPal termination within days after the termination
occurred (which was about two weeks after the Merger closed). Great Hill Equity Partners IV,
LP v. SIG Growth Equity Fund I, LLLP, 2018 WL 6311829, at *29 (Del. Ch. Dec. 3, 2018).
279
132 A.3d 1108, 1111 (Del. 2015).
280
Vianix Delaware LLC v. Nuance Commc’ns, Inc., 2010 WL 3221898, at *7 (Del. Ch. Aug. 13,
2010) (quoting Story Parchment Co. v. Paterson Parchment Paper Co., 282 U.S. 555, 563 (1931)).
281
Comrie v. Enterasys Networks, Inc., 837 A.2d 1, 19 (Del. Ch. 2003) (citing Duncan v. Theratx,
Inc., 775 A.2d 1019, 1023 (Del. 2001)).

60
not be permitted to use a prohibition against award of uncertain damages as a shield,

where that uncertainty is attributable to the wrongdoer himself.

Here, in contrast, it is the Plaintiffs who, having presented a substantial

number of fraud claims and succeeded on a fraction of the total, have presented a

damages analysis that, in the words of the Plaintiffs’ damages expert, “do[es] not

allocate the damages total among all the various components and contributing

factors of the fraud . . . .”282 Furthermore, the Lost Client List, created by the

Plaintiffs and relied upon by Dages for his analysis, does not include any information

demonstrating the relationship of particular lost clients to the use of PayPal, even

though the database from which it was drawn—which is controlled by the

Plaintiffs—contains data showing what payment processor was used for any

particular transaction.283 The uncertainty of damages here, if attributable to any

party, is attributable to the Plaintiffs. They could have, but did not, provide a non-

speculative way to quantify damages from the loss of PayPal.284

I reiterate that “when acting as the fact finder, this Court may not set damages

based on mere ‘speculation or conjecture’ where a plaintiff fails adequately to prove

282
Trial Tr. 2781:4–2781:6 (Dages).
283
Id. at 2698:4–2699:12 (LaPierre); JX 2077.
284
Because I find that the Plaintiffs have failed to meet their burden with regard to the damages
methodology, I do not reach the Defendants’ contentions that Plimus’s downturn was not as severe
as suggested by Great Hill and that explanations exist for any downturn other than the allegations
lodged by Great Hill. Indeed, Great Hill’s own annual report for 2011 noted that Plimus’s Q4
2011 EBITDA “declined primarily due to 25 incremental hires necessary to support Plimus’[s]
anticipated growth.” JX 922, at 3.

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damages.”285 Any attempt I could make to assign damages caused by Plimus’s loss

of PayPal as a payment processor would be mere speculation or conjecture because

the Plaintiffs failed to tie any portion of their damages estimate to the loss of PayPal

as a processing service provider. While I have found that the Plaintiffs suffered

harm from the non-disclosure of PayPal’s termination threats,286 harm is in itself

insufficient for a damages award if I have no basis to make a “responsible estimate”

of damages.287 It would be, in my view, irresponsible to assign damages to the

Plaintiffs for the tortious and extra-contractual non-disclosure of PayPal’s

termination threats on the record before me. While I assume that the Plaintiffs

suffered some pecuniary damage from Tal’s behavior, were I to assign an amount to

that damage I would be only marginally more confident than if I randomly picked a

number between $0 and $121,813,817. To grant damages on that dubious

foundation would run afoul of Delaware law. The Plaintiffs were “allowed to make

[the] strategic choice to present one unified remedy theory. This choice, however,

now prevents me from awarding damages for the parts of its case that it was able to

prove as it has given me no way to separate the actual harm to [the Plaintiffs] from

285
In re Mobilactive Media, LLC, 2013 WL 297950, at *24 (Del. Ch. Jan. 25, 2013) (quoting
Medek v. Medek, 2009 WL 2005365, at *12 n.78 (Del. Ch. July 1, 2009)).
286
Great Hill Equity Partners IV, LP v. SIG Growth Equity Fund I, LLLP, 2018 WL 6311829, at
*30, *44 (Del. Ch. Dec. 3, 2018).
287
Medicalgorithmics S.A. v. AMI Monitoring, Inc., 2016 WL 4401038, at *26 (Del. Ch. Aug. 18,
2016) (quoting Beard Research, Inc. v. Kates, 8 A.3d 573, 613 (Del. Ch. 2010)).

62
the consequences of allowed behavior by the [Defendants].”288 I consequently

award no fraud or contract damages to the Plaintiffs in connection with the

misrepresentations regarding PayPal’s termination threats.

C. Unjust Enrichment

The Plaintiffs allege unjust enrichment against SIG Fund, Tal, Herzog,

Kleinberg, Itshayek, and the Charity Defendants. Unjust enrichment is “the unjust

retention of a benefit to the loss of another, or the retention of money or property of

another against the fundamental principles of justice or equity and good

conscience.”289 The elements of unjust enrichment are: (1) an enrichment, (2) an

impoverishment, (3) a relation between the enrichment and impoverishment, (4) the

absence of justification, and (5) the absence of a remedy provided by law.290

I need only address the last element, which is manifestly not met. Sufficient

funds are in escrow to make the Plaintiffs whole for the loss they have demonstrated,

and there is no need for equity to act.291 I make no determination whether, if such

were not the case here, unjust enrichment would apply.

288
CSH Theatres, L.L.C. v. Nederlander of San Francisco Assocs., 2018 WL 3646817, at *29 (Del.
Ch. July 31, 2018), rev’d on other grounds sub nom. In re Shorenstein Hays-Nederlander Theatres
LLC Appeals, 213 A.3d 39 (Del. 2019).
289
Nemec v. Shrader, 991 A.2d 1120, 1130 (Del. 2010) (quoting Fleer Corp. v. Topps Chewing
Gum, Inc., 539 A.2d 1060, 1062 (Del. 1988)).
290
Id.
291
Tal has conceded that “any damages award against Tal must first be offset” by $478,508 and
$678,605 of Merger proceeds placed in escrow and evidenced by promissory notes. Tal’s Answ.
Br., at 53. Additionally, the Escrow Amount of $9.2 million is significantly more than the

63
 Because the Plaintiffs have failed to show an inadequate remedy at law, I deny

their unjust enrichment claim.

D. Fees and Costs

Finally, the Plaintiffs have sought indemnification, under the Merger

Agreement, for fees and costs incurred in investigating Defendants’ fraud and

contract breaches. The Founders have submitted that after I render this decision they

will move for an award of their own attorneys’ fees and costs, also under the Merger

Agreement.292 For efficiency’s sake, I hold the Plaintiffs’ claims for fees and costs

in abeyance, and will consider them concurrently with any applications for fees and

costs of any Defendants.293

IV. CONCLUSION

Tal is liable for $200,000 in fraud damages. The Indemnifications Defendants

are liable for $12,255.47 in indemnification obligations payable from the escrow

funds and split pro rata in accordance with the Merger Agreement, as well as for the

$200,000 GoClickCash fine to the extent not barred by the deducible provision of

the Merger Agreement. The Plaintiffs are entitled to prejudgment interest on these

$212,255.47 of damages owed by the Indemnification Defendants (without consideration of
amounts that may be excluded under the deductible).
292
Founders’ Answ. Br, at 15.
293
If any Defendant wishes to move for fees and/or costs under the Merger Agreement, they should
do so within ten (10) business days from the issuance of this Memorandum Opinion.

64
sums. The parties should submit a form of order consistent with this Memorandum

Opinion.

65