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[PUBLISH]
IN THE UNITED STATES COURT OF APPEALS
FOR THE ELEVENTH CIRCUIT
________________________
No. 18-14048
________________________
D.C. Docket No. 1:17-cv-23429-MGC
MICHAEL LAVIGNE, JENNIFER LAVIGNE, CODY PYLE, JENNIFER
RIBALTA, JEFF RODGERS, PATRICIA RODGERS, IZAAR VALDEZ, FELIX
VALDEZ,
Plaintiffs-Appellees,
versus
HERBALIFE, LTD, et al.,
Defendants,
MARK ADDY, JILLIAN ADDY, DENNIS DOWDELL, GARRAIN S. JONES,
CODY MORROW, CHRISTOPHER REESE, GABRIEL SANDOVAL, EMMA
SANDOVAL, JOHN TARTOL, LESLIE R. STANFORD, et al.,
Defendants-Appellants.
________________________
Appeal from the United States District Court
for the Southern District of Florida
________________________
(July 29, 2020)
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Before MARTIN, NEWSOM, and O’SCANNLAIN,∗ Circuit Judges.
O’SCANNLAIN, Circuit Judge:
In this class action dispute among distributors of Herbalife products, we must
decide whether the district court properly denied a motion to compel arbitration.
I
Herbalife, Ltd.; Herbalife International, Inc.; and Herbalife International of
America, Inc. (henceforth, “Herbalife”) describe themselves as a global nutrition
company that operates through a direct sales network of many thousands of
independent distributors, also known as Herbalife “members.” These distributors are
told that, through hard work and an effective sales strategy, they can achieve
substantial, ongoing income by selling Herbalife products. In 2017, Patricia and Jeff
Rodgers, Jennifer and Michael Lavigne, Cody Pyle, Izaar and Felix Valdez, and
Jennifer Ribalta (hereinafter, the “aggrieved distributors”) filed this putative class
action in the Southern District of Florida against Herbalife, as well as forty-four
individuals who are alleged to be Herbalife’s top-earning distributors (hereinafter,
the “top distributors”).
A
∗ Honorable Diarmuid F. O’Scannlain, United States Circuit Judge for the Ninth Circuit,
sitting by designation.
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The aggrieved distributors entered into six distributor agreements with
Herbalife. Patricia Rodgers filled out the paperwork to become an Herbalife member
in June 2010. Some six months later, she claims, she traveled over a hundred miles
to Orlando, Florida, to attend her first large Herbalife recruiting event, the “January
Spectacular.” According to Patricia, the keynote speaker at this event was a highly
successful distributor who told the attendees that if they simply put in enough time,
money, and effort, then they, too, could achieve life-changing financial success. Two
months later, Patricia says, she attended another of these so-called “Circle of
Success” events, this time with her husband, Jeff, in Daytona Beach. Over the next
four years, Patricia and Jeff purportedly attended over fifty Circle of Success events,
in which they were continuously assured by Herbalife’s top distributors that success
was just around the corner. Patricia and Jeff claim that, in their efforts to achieve
their dreams, they moved from Miami to Jacksonville, cashed out a retirement
account and a settlement annuity, sold jewelry, and borrowed money from family
members. All told, Patricia and Jeff allege that they spent over $100,000 on
Herbalife, including $20,000 on Circle of Success events.
Jennifer and Michael Lavigne share a similar story. In December 2014,
Jennifer signed up to become an Herbalife member. The following month, she
claims, she and her husband, Michael, attended their first Circle of Success event,
the “January Kickoff” in Columbus, Ohio. Over the next year-and-a-half, they
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purportedly attended one event every month, which they assert cost them over
$5,000. Why keep going back? According to the Lavignes, the key to success was
attending every single event (or so they were told).
Cody Pyle, who signed a distributor agreement with Herbalife in July 2014,
says that he attended his first Circle of Success event in Norman, Oklahoma in
November of that year. Over the next two years, he claims, he attended another
twenty-five such events, where he was frequently told that the key to success was
not only attending every event but also qualifying for VIP status by purchasing more
Herbalife products. For three consecutive months, Pyle says, he tripled his Herbalife
purchases, yet he never achieved his long-sought-after wealth. Instead, he claims
that he lost over $30,000 on Herbalife, including $11,600 on traveling to and
attending Circle of Success events.
Izaar Valdez and her father, Felix Valdez, claim that they became Herbalife
members in 2008, when they attended a Circle of Success event in Miami and were
lured in by assurances that, as members, they could make half-a-million dollars a
year. (According to Herbalife, Izaar’s membership lapsed in 2011 because she failed
to pay an annual fee; she re-enrolled in 2013, but she again failed to pay the fee and
her membership was terminated in 2016.) Felix claims that he subsequently sunk
tens of thousands of dollars from his construction company into Herbalife. Izaar
asserts that, in 2014, she spent over $3,500 attending Circle of Success events and
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more than $10,000 purchasing Herbalife products so that she could qualify for VIP
status at events. She also claims that her husband left her and her three children
because of her financial losses. She says that when she sought the advice of her
Circle of Success “mentors,” they advised her to stay the course by continuing to
attend events and to qualify for VIP treatment.
Jennifer Ribalta, who became an Herbalife member in 2011, claims that,
beginning in February of that year, she attended one Circle of Success event per
month for thirty-eight consecutive months. On thirty of these occasions, she
purportedly worked on a “Production Team” where she helped to set up and manage
the events, but she received no pay for doing so and she still had to purchase her own
tickets. In total, she claims that she spent $15,000 on the Circle of Success.
B
As the aggrieved distributors tell it, their suit is not concerned with Herbalife’s
practice of selling products through independent distributors, which has already been
the subject of a complaint by and settlement with the Federal Trade Commission.
Rather, their complaint focuses on the “Circle of Success,” which the aggrieved
distributors claim is an ongoing enterprise between Herbalife and the top distributors
that produces expensive monthly events in cities across the country. The purpose of
these events, they contend, is to “disseminate misleading and fraudulent income
claims,” to “recruit new members into the fraudulent business opportunity scheme,”
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and to “increase the investment and engagement of those already ensnared in the
scheme.” According to the aggrieved distributors, those who attend the Circle of
Success events are told that the path to success as an Herbalife distributor is to
“attend every event” and to “‘qualify’ for special treatment at these events by making
large monthly purchases of Herbalife’s products.” However, they contend that, after
spending thousands of dollars doing so, they have received no benefit whatsoever.
The aggrieved distributors purport to represent “[a]ll persons who purchased
tickets to and attended at least two Circle of Success events from 2009 until the
present, in pursuit of Herbalife’s business opportunity.” They claim that Herbalife
and the top distributors who manage the Circle of Success violated the federal
Racketeer Influenced and Corrupt Organizations Act by conducting the affairs of a
racketeering enterprise, see 18 U.S.C. § 1962(c), and by conspiring to do so, see id.
§ 1962(d).1
1
A few months after the complaint was filed, Herbalife and the top distributors
filed a Joint Motion to Compel Arbitration and, in the alternative, a Joint Motion to
Transfer Venue to the Central District of California Pursuant to 28 U.S.C. § 1404(a).
1
In addition to the federal claims, their complaint also includes a few state-law claims
against Herbalife (but not the top distributors)—violation of the Florida Deceptive and Unfair
Trade Practices Act, Fla. Stat. §§ 501.201–.213; unjust enrichment; and negligent
misrepresentation—none of which is relevant to this appeal.
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Attached to these motions were copies of the six distributor agreements signed by
Patricia Rodgers, Cody Pyle, Felix Valdez, Izaar Valdez, Jennifer Lavigne, and
Jennifer Ribalta. Although neither Jeff Rodgers nor Michael Lavigne ever signed a
distributor agreement, Herbalife and the top distributors argued that each of them
was bound by his wife’s agreement because Herbalife allows spouses to operate only
one distributorship per couple.
Each of the six distributor agreements contains a choice-of-law provision
stating that the contract is governed by California law. Furthermore, each agreement
purports to incorporate the Herbalife Rules of Conduct, including any modifications
to such rules as Herbalife makes “in its sole and absolute discretion.”
2
Only three of the six agreements contain an arbitration clause within the four
corners of the contract. The first two, Jennifer Lavigne and Cody Pyle’s agreements,
state that that the distributor and Herbalife “agree to arbitrate all disputes and claims
between them,” including but not limited to “claims arising out of or relating to any
aspect of the relationship between Herbalife and Member,” as well as “claims by
Member against Herbalife or Herbalife against Member which arise out of or relate
in any way to any dispute between Member and another Herbalife Member.”
References to Herbalife include its “subsidiaries, affiliates, officers, directors,
agents, employees, predecessors in interest, heirs, successors and assigns.”
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Arbitration is governed by the Commercial Arbitration Rules of the American
Arbitration Association (AAA).
The third agreement with an arbitration clause, Felix Valdez’s, states
(according to Herbalife’s translation of the original Spanish version): “Herbalife and
I agree that any claim or dispute arising out of or related to my Distributorship,
including, without limitation, my rights, obligations and relationships with Herbalife
(including any of its corporate affiliates or any of their respective officers, directors
or employees), and/or with other Distributors,” shall be subject to arbitration,
governed by the AAA’s Commercial Arbitration Rules.
3
The distributor agreements signed by Patricia Rodgers, Izaar Valdez, and
Jennifer Ribalta do not contain an arbitration clause within their four corners.
Instead, each agreement contains a forum selection clause requiring any claim to be
resolved in state or federal court in Los Angeles, California.
Nevertheless, Herbalife and the top distributors argued in the district court
that all eight of the aggrieved distributors were required to arbitrate their claims
because all six distributor agreements incorporate the arbitration clause contained in
the updated Herbalife Rules of Conduct. Herbalife claimed that it first added an
arbitration clause to its Rules in August 2013. It subsequently amended the Rules in
May 2014 and November 2016, but both new versions retained an arbitration clause.
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Because the aggrieved distributors agreed to be bound by any modifications
to the Rules of Conduct, Herbalife and the top distributors argued in the district court
that most of the aggrieved distributors were required to adhere to the arbitration
clause in the 2016 Rules. That clause states that “Herbalife and Member agree to
arbitrate all disputes and claims between them,” including but not limited to “claims
arising out of or relating to any aspect of the relationship between Herbalife and
Member,” as well as “claims by Member against Herbalife or Herbalife against
Member which arise out of or relate in any way to any dispute between Member and
another Herbalife Member.” References to Herbalife include its “subsidiaries,
affiliates, officers, directors, agents, employees, predecessors in interest, heirs,
successors and assigns.” Arbitration is governed by the AAA’s Commercial
Arbitration Rules.
Herbalife and the top distributors conceded in the district court that Izaar
Valdez was not bound by the 2016 Rules because her membership expired in June
2016, five months before the amended Rules were published. Instead, they argued
that she was bound by the arbitration clause in the 2014 Rules, which states that
“Herbalife and Member agree to arbitrate all disputes and claims between them,
including, but not limited to . . . claims that arise out of or relate to any aspect of the
relationship between Herbalife and Member,” as well as “claims that arise out of or
relate to any dispute between Member and another Herbalife Member.” As in the
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2016 Rules, references to Herbalife include its “subsidiaries, affiliates, officers,
directors, agents, employees, predecessors-in-interest, heirs, successors, and
assigns,” and arbitration is governed by the AAA’s Commercial Arbitration Rules.
So, in summary, Herbalife and the top distributors argued in the district court
that all eight of the aggrieved distributors were covered by the arbitration clauses in
the 2016 or 2014 Rules of Conduct. They also argued that Jennifer and Michael
Lavigne, Cody Pyle, and Felix Valdez were covered by the arbitration clauses
contained within the four corners of their distributor agreements. Finally, to the
extent that the district court might decline to compel arbitration of any of the
aggrieved distributors’ claims, Herbalife and the top distributors asked the court to
transfer those remaining claims to the Central District of California.
C
In August 2018, the district court denied the motion to compel arbitration of
the aggrieved distributors’ claims against the top distributors,2 and it also denied the
motion to transfer those claims to the Central District of California. 3
2
As for the aggrieved distributors’ claims against Herbalife, the district court granted the
motion to compel arbitration of the claims by Jennifer and Michael Lavigne, Cody Pyle, and Felix
Valdez. However, the district court denied the motion as to the claims against Herbalife by Patricia
and Jeff Rodgers, Izaar Valdez, and Jennifer Ribalta. It concluded that, due to the implied covenant
of good faith and fair dealing, it could not retroactively apply the arbitration clauses that were
added to Herbalife’s Rules of Conduct after the aggrieved distributors signed their distributor
agreements.
3
The district court granted the motion to transfer venue as to the claims by Patricia and
Jeff Rodgers, Izaar Valdez, and Jennifer Ribalta against Herbalife.
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The top distributors 4 now appeal the district court’s order denying the motion
to compel arbitration. They also ask us to exercise pendent appellate jurisdiction to
review the denial of the motion to transfer venue.5
II
Did the district court err in denying the top distributors’ motion to compel
arbitration?
A
1
The top distributors contend that under the plain language of the arbitration
clauses, the aggrieved distributors agreed to arbitrate their claims against them.
However, the top distributors have at least one major problem: None of them is a
party to any of the distributor agreements they are attempting to invoke. The
arbitration clauses at issue are agreements between the signatory and Herbalife,
including Herbalife’s subsidiaries, affiliates, officers, directors, agents, employees,
predecessors in interest, heirs, successors, and assigns. Other Herbalife distributors
are not included in any of these categories, and the top distributors do not argue
4
Since Herbalife prevailed on its issues in the district court—i.e., the district court either
compelled arbitration of the aggrieved distributors’ claims against Herbalife or transferred those
claims to a different venue—it is not a party to this appeal.
5
We were informed by the parties that Jennifer and Michael Lavigne withdrew from the
class action during the pendency of this appeal and that Jeff Rodgers recently passed away.
However, their absence does not affect our analysis or conclusions.
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otherwise. Under California law (which governs these agreements), “one must be a
party to an arbitration agreement to be bound by it or invoke it.” Westra v. Marcus
& Millichap Real Estate Inv. Brokerage Co., 28 Cal. Rptr. 3d 752, 754 (Ct. App.
2005). Because none of the top distributors is a party to any of the aggrieved
distributors’ agreements, they cannot invoke the agreements’ arbitration clauses.
Thus, the district court correctly denied the top distributors’ motion to compel
arbitration.
2
The top distributors further argue that the question of whether the aggrieved
distributors agreed to arbitrate their claims against them is an issue of arbitrability
that the arbitration clauses delegated to an arbitrator. The arbitration clauses at issue
are governed by the AAA’s Commercial Arbitration Rules, and, according to the top
distributors, Rule 7 delegates all threshold questions of arbitrability to the arbitrator.
Thus, the top distributors argue, when they introduced their motion to compel
arbitration, the Federal Arbitration Act required the district court to send the case
immediately to an arbitrator to decide whether the claims were subject to arbitration.
However, the Act requires a court to send threshold questions of arbitrability to an
arbitrator only when the parties have agreed to do so. See First Options of Chi., Inc.
v. Kaplan, 514 U.S. 938, 943 (1995). Because there was no contract, the aggrieved
distributors have not agreed to anything with the top distributors. Consequently, the
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district court was correct to resolve the motion to compel arbitration instead of
immediately sending it to an arbitrator.
B
The top distributors argue, in the alternative, that even though they do not
have a contract with the aggrieved distributors, the district court should have forced
the aggrieved distributors to arbitrate their claims under the doctrine of equitable
estoppel.6
In the context of a motion to compel arbitration, the purpose of equitable
estoppel is “to prevent a party from using the terms or obligations of an agreement
as the basis for his claims against a nonsignatory, while at the same time refusing to
arbitrate with the nonsignatory under another clause of that same agreement.”
Goldman v. KPMG, LLP, 92 Cal. Rptr. 3d 534, 543–44 (Ct. App. 2009). A non-
signatory to an arbitration agreement may compel arbitration in one of two
6
The parties dispute the standard of review to follow when a district court declines to
apply equitable estoppel to compel arbitration. The aggrieved distributors contend that it is abuse
of discretion because that is how we review a district court’s exercise of its equitable powers.
Dresdner Bank AG v. M/V OLYMPIA VOYAGER, 465 F.3d 1267, 1273 (11th Cir. 2006); see also
In re Humana Inc. Managed Care Litig., 285 F.3d 971, 976 (11th Cir. 2002) (holding that the
district court did not abuse its discretion in declining to apply equitable estoppel to compel
arbitration of federal RICO claims), rev’d on other grounds, PacifiCare Health Sys., Inc. v.
Book, 538 U.S. 401 (2003). The top distributors, however, argue that it is de novo. They cite a
recent published opinion, Kroma Makeup EU, LLC v. Boldface Licensing + Branding, Inc., 845
F.3d 1351, 1354 (11th Cir. 2017), which supposedly “clarified” that the denial of a motion to
compel arbitration is always reviewed de novo, regardless of the proposed basis for compelling
arbitration. Because the result would be the same under either standard of review, we need not
and do not reach the issue.
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circumstances: (1) when the plaintiff-signatory “must rely on the terms of the written
agreement in asserting [its] claims,” id. at 541 (alteration in original) (quoting MS
Dealer Serv. Corp. v. Franklin, 177 F.3d 942, 947 (11th Cir. 1999)); or (2) when the
plaintiff-signatory alleges “substantially interdependent and concerted misconduct”
by the signatories and non-signatories, and such alleged misconduct is “founded in
or intimately connected with the obligations of the underlying agreement,” id.
The top distributors argue that the aggrieved distributors rely directly on the
terms of the distributor agreements in asserting their federal RICO claims. Because
they are accused of misrepresenting the importance of attending Circle of Success
events to succeeding as an Herbalife distributor, they contend that a detailed analysis
of the distributor agreements is required to determine whether their statements are
false. However, it is not enough for a plaintiff’s allegations to rely “simply on the
fact that an agreement exists”; the test is whether they “rely on or depend on ‘the
terms of the written agreement.’” Id. at 551–52 (quoting MS Dealer, 177 F.3d at
947). When a plaintiff fails even to mention any of the terms, much less discuss them
in detail, we are hard-pressed to conclude that he or she relied on such terms. See id.
at 551. Here, the aggrieved distributors’ complaint references the Herbalife business
opportunity and its compensation scheme, which might presuppose the existence of
distributor agreements, but the complaint does not discuss a single term in the
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agreements. Thus, we are not persuaded that there was any reliance on the
agreements’ terms.
As for whether the alleged “substantially interdependent and concerted
misconduct” by the top distributors and Herbalife is “founded in or intimately
connected with the obligations of the” distributor agreements, id. at 541, the top
distributors restate their previous argument: Since they are accused of
misrepresenting the importance of attending Circle of Success events to succeeding
as an Herbalife distributor, determining whether their claims are false requires
careful study of the distributor agreements. Put another way, succeeding as an
Herbalife member necessarily entails performing the obligations of a distributor
agreement. Thus, the top distributors argue, if the aggrieved distributors intend to
prove at trial that the Circle of Success events do not help the attendees learn how to
succeed as Herbalife distributors, then they will need to go into the details of a
distributor’s obligations. However, it is not enough that the alleged misconduct is
somehow connected to the obligations of the underlying agreements; the misconduct
must “be founded in or inextricably bound up with” such obligations. Id. at 553
(emphasis added). Here, as in Goldman, the distributor agreements appear to be “at
least one step removed from the actual transactions that generated the [aggrieved
distributors’] complaint[], id.—namely, the misrepresentations that the top
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distributors made in coordination with Herbalife to convince the aggrieved
distributors to spend money attending the Circle of Success events.
Moreover, in deciding whether equitable estoppel is appropriate, we must
remember the purpose of the doctrine, which is to prevent the plaintiff from
“hav[ing] it both ways.” Id. at 543 (quoting Grigson v. Creative Artists Agency,
L.L.C., 210 F.3d 524, 528 (5th Cir. 2000)). “[T]he signatory ‘cannot, on the one
hand, seek to hold the non-signatory liable pursuant to duties imposed by the
agreement, which contains an arbitration provision, but, on the other hand, deny
arbitration’s applicability because the defendant is a non-signatory.” Id. (quoting
Grigson, 210 F.3d at 528). Here, there is no duty in the distributor agreements to
participate in the Circle of Success enterprise, so the aggrieved distributors are not
seeking to hold the top distributors liable pursuant to any duties imposed by the
agreements. Thus, nothing about the aggrieved distributors’ suit against the top
distributors would give the district court a reason to apply equitable estoppel.
Accordingly, we conclude that the district court correctly declined to apply
equitable estoppel to compel arbitration of the aggrieved distributors’ claims against
the top distributors.7
7
In a footnote in their opening brief, the top distributors state that whether the district court
erred in declining to apply equitable estoppel is a question of arbitrability that should have been
resolved by an arbitrator, not the district court. They cite a decision from the Fifth Circuit,
Brittania-U Nigeria, Ltd. v. Chevron USA, Inc., 866 F.3d 709 (5th Cir. 2017), but they make no
attempt to persuade us why that decision was correct. They briefly mention the issue once more in
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III
Do we have jurisdiction to review the district court’s denial of the motion to
transfer venue?
No party disputes that the denial of a motion to transfer venue is normally a
non-appealable order. Nevertheless, the top distributors argue that we have pendent
appellate jurisdiction to review the decision. “Pendent appellate jurisdiction is
present when a nonappealable decision is ‘inextricably intertwined’ with the
appealable decision or when ‘review of the former decision [is] necessary to ensure
meaningful review of the latter.’” King v. Cessna Aircraft Co., 562 F.3d 1374, 1379
(11th Cir. 2009) (alteration in original) (quoting Swint v. Chambers Cty. Comm’n,
514 U.S. 35, 51 (1995)). It “should be present only under rare circumstances,” id.,
and it does “not exist when resolution of the nonappealable issue [is] not necessary
to resolve the appealable one,” id. at 1380.
the main text of their opening brief, where they list equitable estoppel as one of the threshold issues
of arbitrability that was delegated to an arbitrator, but they provide no further argument. Normally,
we do not review arguments that were raised only in a footnote without supporting argument.
Asociacion de Empleados del Area Canalera v. Pan. Canal Comm’n, 453 F.3d 1309, 1316 n.7
(11th Cir. 2006). The top distributors claim that they did not waive this argument because the
delegation of equitable estoppel is not a standalone issue; rather, it is a nuanced point in their
broader argument that all questions of arbitrability—including equitable estoppel—should have
been resolved by an arbitrator. However, as a conceptual matter, we are not persuaded that one
argument can be embedded within the other. Threshold questions of arbitrability can be delegated
to an arbitrator by contract. See First Options, 514 U.S. at 943. But how does one go about
delegating the question of equitable estoppel? By definition, there is no contract, which is, after
all, why one of the parties is demanding equitable estoppel. So, if there is no contract, how can the
issue of equitable estoppel be delegated in the first place? Other than a footnote citation to an out-
of-circuit opinion, the top distributors make no attempt in their opening brief to explain to us how
such a delegation is possible. Accordingly, we conclude that they waived this argument.
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Here, we need not resolve the denial of the motion to transfer venue in order
to resolve the denial of the motion to compel arbitration. Indeed, resolving the
transfer-of-venue issue would require us to consider factors not relevant to our
resolution of the arbitration issue, including “the convenience of parties and
witnesses.” 28 U.S.C. § 1404(a). We are not convinced that this is one of those rare
circumstances where pendant appellate jurisdiction can be found. Therefore, we are
without jurisdiction to review whether the district court erred in denying the motion
to transfer venue.8
IV
The district court’s denial of the motion to compel arbitration is AFFIRMED.
The appeal from the denial of the motion to transfer venue is DISMISSED.
8
On April 18, 2019, the top distributors filed a Request for Judicial Notice in which they
asked us to take note of discovery and subpoena requests they received in their California and
Florida proceedings. The purpose of this motion is to show that the top distributors are subject to
duplicative discovery efforts, which might support their argument that the district court erred by
denying the motion to transfer venue. However, because we lack jurisdiction to review that issue,
we see no reason to grant the motion. Accordingly, the Request for Judicial Notice is DENIED.
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