The Basketry v. Superior Court CA1/1

Filed 11/4/21 The Basketry v. Superior Court CA1/1
NOT TO BE PUBLISHED IN OFFICIAL REPORTS
California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for
publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or
ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FIRST APPELLATE DISTRICT

DIVISION ONE

THE BASKETRY, INC.,
Petitioner,
v.
THE SUPERIOR COURT OF A162746
ALAMEDA COUNTY,
(Alameda County
Respondent;
Super. Ct. No. RG19042771)
ANITA OGLETREE,
Real Party in Interest.

BY THE COURT:*
The issue in this writ proceeding is not whether The Basketry, a small,
woman-owned Louisiana business specializing in New Orleans themed gift
baskets, must ensure that its Web site complies with the American With
Disabilities Act (ADA). Rather, it is whether this Louisiana boutique can be
sued in California on a claim that it has violated that federal law and,
thereby, California’s Unruh Civil Rights Act (Unruh Act).1

* Before: Humes, P.J., Margulies, J., and Banke, J.
Subdivision (f) of the Unruh Act provides: “A violation of the right of
1

any individual under the federal Americans with Disabilities Act of 1990

1
 It is undisputed that The Basketry does not have sufficient contacts
with California to support general personal jurisdiction. However, plaintiff
and real-party-in-interest, Anita Ogletree, who is visually impaired,
maintains California can exercise specific personal jurisdiction over the small
business because it maintains an interactive Web site that, at the time
Ogletree accessed the site, allowed online purchases by anyone with access to
the world wide web, including in California. (The Web site now precludes
sales to California purchasers.) The trial court ruled that binding precedent,
principally Thurston v. Fairfield Collectibles of Georgia, LLC (2020)
53 Cal.App.5th 1231 (Thurston), compelled the conclusion that The
Basketry’s online presence and the small number of internet purchases by
persons accessing the web in California was sufficient to establish that the
Louisiana boutique is properly answerable in California to Ogletree’s claim
that its Web site violated the ADA.
We conclude the instant case differs in material degree from Thurston.
And what we discern from pertinent authorities, is that specific personal
jurisdiction based on interactive Web site activity is a factually intensive
issue and the continuum along which these cases fall is highly nuanced.
Given the particular facts of this case, we further conclude it cannot fairly be
said that this small Louisiana business has sufficiently focused on or targeted
California to make this state a proper jurisdiction for a lawsuit against it
based on the ADA and the Unruh Act.
We therefore grant The Basketry’s unopposed petition for a writ of
mandate requiring the trial court to vacate its order denying its motion to
quash and to enter a new order granting the motion.

(Public Law 101-336) shall also constitute a violation of this section.” (Civ.
Code, § 51, subd. (f).)

2
 BACKGROUND
Ogletree filed an unverified complaint against The Basketry in
November 2019, alleging its interactive Web site was not fully accessible to
the visually impaired in violation of the ADA and, derivatively, the Unruh
Act. She alleges that she “is permanently blind and uses screen readers in
order to access the internet and read website content.” She maintains she
“genuinely wants to avail herself of [The Basketry’s] goods and services as
offered on [the company’s] Website,” but makes no claim she attempted, but
was unable, to make any purchase on the site. Rather, she alleges she has
been unable to “independently and privately investigate [The Basketry’s]
products, services, privileges, advantages, accommodations, and amenities, as
sighted individuals can and do.” She alleges she has “attempted[ed] to utilize
the Website and plans to continue to attempt to utilize such Website in the
near future.”
Ogletree acknowledges she “has a dual motivation” in filing suit. She is
also a “ ‘tester,’ ” which one federal court has defined as an individual with a
disability who visits “places of public accommodation to determine their
compliance with Title III [of the ADA].’ ”2
Ogletree sought injunctive relief and damages, but “expressly limit[ed]
the total amount of recovery, including statutory damages, attorneys’ fees
and costs, and cost of injunctive relief not to exceed $74,999.” She thereby
prevented removal of the case to federal court. (28 U.S.C. § 1332, subd. (a).)
The Basketry filed a motion to quash service of summons, supported by
the declaration of Kristi Brocato, The Basketry’s sole shareholder. She and
her husband operate the small business which specializes in selling

2In the two years prior to The Basketry’s motion to quash, Ogletree
and her counsel filed approximately 60 similar actions in California courts.

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personalized, New Orleans-themed gift baskets. It has one retail shop, in
Luling, Louisiana. It has never had any physical presence in California or
employed any California resident.
After receiving a demand letter from Ogletree and her attorney stating
The Basketry’s Web site was not in compliance with the ADA, Brocato
immediately took steps to remediate any accessibility issues. These included,
but were not limited to, adding captioning to videos on the page, making
colors more contrasting, and adding descriptive alt text behind each picture
on the Web site. This process took approximately two months and cost
$6,500 to complete. In the meantime, however, Ogletree proceeded to file the
instant lawsuit, alleging that The Basketry’s Web site lacked these features.
The vast majority of The Basketry’s sales come from Louisiana
residents through phone orders and in-person purchases at its shop. It also
has an interactive Web site that allows users to make purchases, which can
be shipped throughout the country. According to Brocato, “[t]he website is
primarily an online catalog for phone shoppers. Due to the nature of our
custom designed gift business model, we encourage people to call the orders
in because most customers want custom creations.”
The Basketry has never engaged in advertising specifically directed at
California or its residents. It does, however, purchase “retargeting ads”
through Facebook that “will result in Basketry advertising being displayed in
Facebook or Instagram if a user [has] been to [the company’s] website or used
organic key words related to [its] website.” While it targets browsers based
on income, age, and associated interests, it has no control over the geographic
areas in which users may see these ads.
In 2019, The Basketry’s total sales were $1,864,883. Of this amount,
$128,872 was from internet sales, $7,725.23 of which was from internet sales

4
originating in California.3 Thus, sales to California users amounted to
approximately 0.41 percent of its total sales and approximately six percent of
its internet sales. Approximately 75 percent of its sales, both in-store and
online, were to Louisiana residents.
In 2018, The Basketry’s total sales were $1,800,198. Of this amount,
$103,130 was from internet sales, $4,038.72 of which was from online sales
originating in California.4 In 2017, The Basketry’s total sales $1,800,000. Of
this amount, $83,362 was from internet sales, $174 of which was from online
sales originating in California.
After the lawsuit was filed, The Basketry stopped accepting orders from
California residents.
The Basketry moved to quash service of process. It asserted that (1) it
did not have sufficient minimum contacts to support personal jurisdiction in
California; (2) its contacts with the state were unrelated to the subject matter
of the underlying action; and (3) the court’s assertion of jurisdiction over it
would be unreasonable. Ogletree filed opposition, and following a hearing,
the trial court denied the motion in a written order.
After The Basketry filed the instant petition, we issued a stay and
Palma5 notice. We also twice invited Ogletree to file opposition, which she
did not do.6 Accordingly, the allegations in the petition are unopposed.

3 The California amount was generated by 79 transactions.
4 The California amount was generated by 38 transactions.
5 Palma v. U.S. Industrial Fasteners, Inc. (1984) 36 Cal.3d 171, 177–
180.
6“ ‘Having complied with the procedural prerequisites, we are
authorized to issue a peremptory writ in the first instance.’ ” (Johnny W. v.
Superior Court (2017) 9 Cal.App.5th 559, 568.)

5
 DISCUSSION
If a nonresident defendant believes it is not subject to the jurisdiction of
a California court, it may file a motion to quash service of summons for lack
of jurisdiction. (Code Civ. Proc., § 418.10, subd. (a)(1).) California courts
“may exercise jurisdiction on any basis not inconsistent with the Constitution
of this state or of the United States.” (Id., § 410.10.) “Because state law in
this field stretches to the limits set by federal law, state law here
incorporates federal law. California state courts cannot extend the reach of
their personal jurisdiction beyond federal limits.” (Buskirk v. Buskirk (2020)
53 Cal.App.5th 523, 531.)
“ ‘When a defendant moves to quash service of process on jurisdictional
grounds, the plaintiff has the initial burden of demonstrating facts justifying
the exercise of jurisdiction. [Citation.] Once facts showing minimum
contacts with the forum state are established, however, it becomes the
defendant’s burden to demonstrate that the exercise of jurisdiction would be
unreasonable.’ ” (Burdick v. Superior Court (2015) 233 Cal.App.4th 8, 17
(Burdick), quoting Vons Companies, Inc. v. Seabest Foods, Inc. (1996)
14 Cal.4th 434, 449.7) “The plaintiff must come forward with affidavits and
other competent evidence to carry this [initial] burden and cannot simply rely
on allegations in an unverified complaint.”8 (ViaView, Inc. v. Retzlaff (2016)
1 Cal.App.5th 198, 210.) “The plaintiff must ‘ “present facts demonstrating
that the conduct of defendants related to the pleaded causes is such as to

7 Abrogated on other grounds in Bristol-Myers Squibb v. Superior
Court (2017) __ U.S. __, [137 S.Ct. 1773, 1781], 198 L.Ed.2d 395 (Bristol-
Myers).
8 Since Ogletree’s complaint is unverified, it “ ‘has no evidentiary value
in meeting [her] burden of proving minimum contacts.’ ” (Archdiocese of
Milwaukee v. Superior Court (2003) 112 Cal.App.4th 423, 434 (Archdiocese).)

6
constitute constitutionally cognizable ‘minimum contacts.’ ” ’ ” (Archdiocese,
supra, 112 Cal.App.4th at p. 434.) Only if the plaintiff meets this initial
factual burden, does the burden then shift to the defendant to show that the
exercise of jurisdiction would be unreasonable. (Snowney v. Harrah’s
Entertainment, Inc. (2005) 35 Cal.4th 1054, 1062 (Snowney), abrogated on
another ground in Bristol-Myers, supra, 137 S.Ct. at p. 1781].)
If the trial court denies a defendant’s motion to quash, the defendant
“may petition an appropriate reviewing court for a writ of mandate to require
the trial court to enter its order quashing the service of summons or staying
or dismissing the action.” (Code Civ. Proc., § 418.10, subd. (c).) “When the
evidence of jurisdictional facts is not in dispute,” as is the case here, “the
issue whether the defendant is subject to personal jurisdiction is a legal
question subject to de novo review.” (Burdick, supra, 233 Cal.App.4th at
p. 17.)
Personal Jurisdiction Fundamentals
The United States Supreme Court has “recognized two types of
personal jurisdiction: ‘general’ (sometimes called ‘all-purpose’) jurisdiction
and ‘specific’ (sometimes called ‘case-linked’) jurisdiction. . . . A court with
general jurisdiction may hear any claim against that defendant, even if all
the incidents underlying the claim occurred in a different State.” (Bristol-
Myers, supra, 137 S.Ct. at pp. 1779–1780.)
“Specific jurisdiction is very different. In order for a state court to
exercise specific jurisdiction, ‘the suit’ must ‘aris[e] out of or relat[e] to the
defendant’s contacts with the forum.’ [Citations.] In other words, there must
be ‘an affiliation between the forum and the underlying controversy,
principally, [an] activity or an occurrence that takes place in the forum State
and is therefore subject to the State’s regulation.’ [Citation.] For this reason,

7
‘specific jurisdiction is confined to adjudication of issues deriving from, or
connected with, the very controversy that establishes jurisdiction.’ ” (Bristol-
Myers, supra, 137 S.Ct. at p. 1780.)
As the United States Supreme Court has very recently explained:
“Specific jurisdiction . . . covers defendants less intimately
connected with a State, but only as to a narrower class of claims.
The contacts needed for this kind of jurisdiction often go by the
name ‘purposeful availment.’ [Citation.] The defendant, we have
said, must take ‘some act by which [it] purposefully avails itself
of the privilege of conducting activities within the forum State.’
[Citation.] The contacts must be the defendant’s own choice and
not ‘random, isolated, or fortuitous.’ [Citation.] They must show
that the defendant deliberately ‘reached out beyond’ its home—
by, for example, ‘exploi[ting] a market’ in the forum State or
entering a contractual relationship centered there. [Citation.]
Yet even then—because the defendant is not ‘at home’—the
forum State may exercise jurisdiction in only certain cases. The
plaintiff’s claims, we have often stated, ‘must arise out of or
relate to the defendant’s contacts’ with the forum. [Citations.]
Or put just a bit differently, ‘there must be “an affiliation
between the forum and the underlying controversy, principally,
[an] activity or an occurrence that takes place in the forum State
and is therefore subject to the State’s regulation.” ’ ” (Ford Motor
Co. v. Montana Eighth Judicial District Court (2021) __ U.S. __,
141 S.Ct. 1017, 1024–1025 (Ford Motor Co.).)

The California Supreme Court has, thus, put it, “[a] court may exercise
specific jurisdiction over a nonresident defendant only if: (1) ‘the defendant
has purposefully availed himself or herself of forum benefits’ [citation];
(2) ‘the “controversy is related to or ‘arises out of’ [the] defendant’s contacts
with the forum” ’ [citations]; and (3) ‘ “the assertion of personal jurisdiction
would comport with ‘fair play and substantial justice.’ ” ’ ” (Pavlovich v.
Superior Court (2002) 29 Cal.4th 262, 269 (Pavlovich), abrogated on another
ground as stated in David L. v. Sup. Ct. (2018) 29 Cal.App.5th 359, 369–370,
372.)

8
Specific Jurisdiction
Purposeful Availment
The first element of specific jurisdiction is whether the defendant
“purposefully availed” itself of forum benefits. (Snowney, supra, 35 Cal.4th at
p. 1062.) The Basketry contends it “has not purposefully availed itself of the
forum benefits to such an extent that it would be foreseeable that the
Basketry could be haled into court in the state of California.”
“ ‘The purposeful availment inquiry . . . focuses on the defendant’s
intentionality. [Citation.] This prong is only satisfied when the defendant
purposefully and voluntarily directs [its] activities toward the forum so that
[it] should expect, by virtue of the benefit [it] receives, to be subject to the
court’s jurisdiction based on’ [its] contacts with the forum. (U.S. v. Swiss
American Bank, Ltd. (1st Cir. 2001) 274 F.3d 610, 623 (Swiss American
Bank).) Thus, the ‘ “purposeful availment” requirement ensures that a
defendant will not be haled into a jurisdiction solely as a result of “random,”
“fortuitous,” or “attenuated” contacts [citations], or of the “unilateral activity
of another party or a third person.” ’ ” (Pavlovich, supra, 29 Cal.4th at p. 269,
quoting Burger King Corp. v. Rudzewicz (1985) 471 U.S. 462, 475 (Burger
King).)
“[P]urposeful availment occurs where a nonresident defendant
‘ “purposefully direct[s]” [its] activities at residents of the forum’ (Burger
King, supra, 471 U.S. at p. 472), ‘ “purposefully derive[s] benefit” from’ its
activities in the forum (id. at p. 473), ‘create[s] a “substantial connection”
with the forum’ (id. at p. 475), ‘ “deliberately” has engaged in significant
activities within’ the forum (id. at pp. 475–476), or ‘has created “continuing
obligations” between [itself] and residents of the forum’ (id. at p. 476). By
limiting the scope of a forum’s jurisdiction in this manner, . . . the defendant

9
will only be subject to personal jurisdiction if ‘ “it has clear notice that it is
subject to suit there, and can act to alleviate the risk of burdensome litigation
by procuring insurance, passing the expected costs on to customers, or, if the
risks are too great, severing its connection with the state.” ’ ” (Snowney,
supra, 35 Cal.5th at p. 1063, quoting Pavlovich, supra, 29 Cal.4th at p. 269,
quoting World–Wide Volkswagen Corp. v. Woodson (1980) 444 U.S. 286, 297
(World-Wide Volkswagen).)
To determine whether Web site activity constitutes purposeful
availment, our Supreme Court has endorsed a sliding scale approach.9
(Snowney, supra, 35 Cal.4th at p. 1063.) “ ‘At one end of the spectrum are
situations where a defendant clearly does business over the Internet. If the
defendant enters into contracts with residents of a foreign jurisdiction that
involve the knowing and repeated transmission of computer files over the
Internet, personal jurisdiction is proper. [Citation.] At the opposite end are
situations where a defendant has simply posted information on an Internet
Web site which is accessible to users in foreign jurisdictions. A passive Web
site that does little more than make information available to those who are
interested in it is not grounds for the exercise [of] personal jurisdiction.
[Citation.] The middle ground is occupied by interactive Web sites where a
user can exchange information with the host computer. In these cases, the
exercise of jurisdiction is determined by examining the level of interactivity
and commercial nature of the exchange of information that occurs on the Web

9 This sliding scale approach applies specifically to Web sites, and it is
unrelated to the “ ‘sliding scale approach’ ” to specific jurisdiction the
California Supreme Court employed in Bristol-Myers and which the United
States Supreme Court subsequently rejected. (Bristol-Myers, supra,
137 S.Ct. at p. 1781.)

10
site.’ ” (Ibid., quoting Zippo Mfg. Co. v. Zippo Dot Com, Inc. (W.D.Pa. 1997)
952 F.Supp. 1119, 1124.)
The court also observed that “ ‘[s]ome courts have held that sufficient
minimum contacts are established, and the defendant is “doing business”
over the Internet, where the defendant’s website is capable of accepting and
does accept purchase orders from residents of the forum state.’ (Shamsuddin
v. Vitamin Research Products (D.Md. 2004) 346 F.Supp.2d 804, 810.) Other
courts have suggested that ‘ “something more” ’ is necessary, such as
‘ “deliberate action” within the forum state in the form of transactions
between the defendant and residents of the forum or conduct of the defendant
purposefully directed at residents of the forum state.’ (Millennium
[Enterprises, Inc. v. Millennium Music, LP (1999)] 33 F.Supp.2d [907,] 921;
see also Toys “R” Us, Inc. v. Step Two, S.A. (3d Cir. 2003) 318 F.3d 446, 454
[‘there must be evidence that the defendant ‘purposefully availed’ itself of
conducting activity in the forum state, by directly targeting its web site to the
state, knowingly interacting with residents of the forum state via its web site,
or through sufficient other related contacts’].) Other courts ‘have criticized
Zippo’s emphasis on website interactivity’ (Shamsuddin, at p. 810) and focus
instead on ‘traditional due process principles’ (id. at p. 811), asking whether
the site expressly targets ‘residents of the forum state’ (Hy Cite Corp. v.
Badbusinessbureau.com, L.L.C. (W.D.Wis. 2004) 297 F.Supp.2d 1154, 1160).
According to these courts, ‘Website interactivity is important only insofar as
it reflects commercial activity, and then only insofar as that commercial
activity demonstrates purposeful targeting of residents of the forum state or
purposeful availment of the benefits or privileges of the forum state.’
(Shamsuddin, at p. 813; see also Neogen Corp. v. Neo Gen Screening, Inc. (6th
Cir. 2002) 282 F.3d 883, 890 [‘A defendant purposefully avails itself of the

11
privilege of acting in a state through its website if the website is interactive
to a degree that reveals specifically intended interaction with residents of the
state.’].)” (Snowney, supra, 35 Cal.4th at p. 1064; see also Fidrych v. Marriott
International, Inc. (4th Cir. 2020) 952 F.3d 124, 141 [although defendant
used its Web site to engage in commercial transactions, it “[did] not target
South Carolina residents for commercial transactions any more than it
target[ed] any other state”]; Allied Ins. Co. of America v. JPaulJones L.P.
(E.D. Mo. 2020) 491 F.Supp.3d 472, 477-478 [“[c]ourt joins with many others
in holding that specific jurisdiction does not attach simply because a
defendant operates a commercial website that is, at some level, interactive
and allow[s] for sales into the forum state”; there must be evidence the Web
site operator specifically targets the forum state over any other state]; Britax
Child Safety, Inc. v. Nuna International B.V. (E.D. Pa. 2018) 321 F.Supp.3d
546, 556 (Britax) [“A ‘website may form the basis for specific jurisdiction if
[the] defendant takes action to maximize usage of [the] website in the forum,
markets [the] website in the forum, puts forum-specific content in [the]
website[,] or has [a] business plan that targets users within [a] forum.’ ”
Quoting Hy Cite Corp. v. Badbusinessbureau.com LLC, supra, 297 F.Supp.2d
at p. 1164.].)
The court did not, however, endorse any one of these approaches,
although it expressed considerable skepticism with respect to the plaintiffs’
assertion that any interactive Web site allowing online purchases, by
definition, falls within the first Zippo category and thus categorically suffices
for specific personal jurisdiction.10 (Snowney, supra, 35 Cal.4th at p. 1063, fn.
2.)

10This skepticism is consistent with the high court’s decision in
Pavlovich in which it concluded that the “effects test requires intentional

12
 Rather, the court concluded that “by any standard,” the Harrah’s Web
site at issue exemplified purposeful availment. (Snowney, supra, 35 Cal.4th
at p. 1064 & fn. 2.) “By touting the proximity of their hotels to California and
providing driving directions from California to their hotels, defendants’ Web
site specifically targeted residents of California. (See Burger King, supra,
471 U.S. at p. 472.) Defendants also concede that many of their patrons come
from California and that some of these patrons undoubtedly made
reservations using their Web site. As such, defendants have purposefully
derived a benefit from their Internet activities in California (id. at p. 473),
and have established a substantial connection with California through their
Web site (id. at p. 475). In doing so, defendants have ‘purposefully availed
[themselves] of the privilege of conducting business in’ California ‘via the
Internet.’ (Enterprise Rent–A–Car Company v. U–Haul Internat. (E.D.Mo.
2004) 327 F.Supp.2d 1032, 1042–1043 [holding that a Web site that
specifically targeted the forum state and its residents established purposeful
availment].)” (Snowney, at pp. 1064–1065.)
The defendant businesses also “advertised extensively in California
through billboards, newspapers, and radio and television stations located in
California. They also listed a toll-free phone number for making reservations
at their hotels in their California advertisements and on their Web site, and
many of their California patrons used this number to make reservations.
Finally, defendants regularly sent mailings advertising their hotels to

conduct expressly aimed at or targeting the forum state in addition to the
defendant’s knowledge that his intentional conduct would cause harm in the
forum.” (Pavlovich, supra, 29 Cal.4th at p. 271.) Applying that standard, the
court held that a nonresident defendant did not expressly aim his allegedly
tortious conduct at or intentionally target California merely by posting a
California plaintiff’s allegedly proprietary information on a publicly-
accessible internet Web site. (Id. at pp. 273-279.)

13
selected California residents. As a result of these promotional activities,
defendants obtained a significant percentage of their patrons from California.
Thus, defendants purposefully and successfully solicited business from
California residents.” (Snowney, supra, 35 Cal.4th at p. 1064.)
As we have observed, the trial court here relied principally on
Thurston, supra, 53 Cal.App.5th 1231 in denying The Basketry’s motion to
quash. In Thurston, the plaintiff made the same ADA/Unruh Act claim
Ogletree makes here, against “the largest retail seller of diecast models via
catalogs and the Internet in America.” (Id. at pp. 1233–1234.) Employing
the sliding scale analysis endorsed in Snowney, the panel majority concluded
the purposeful availment requirement was satisfied given the volume of
internet transactions with California residents. “To summarize, . . . under
California case law, making a substantial number of sales of goods or services
to California residents, via one’s own website constitutes purposeful
availment,” and “[t]he vast majority of federal cases are in accord.” (Id. at
p. 1240.)
The diecast model retailer made internet sales to Californians totaling
$320,000 to $375,000 annually, amounting to eight percent of its online sales.
(Snowney, supra, 35 Cal.4th at p. 1240.) “That,” said the court, was “the
equivalent of having a brick-and-mortar store in California”—a “ ‘virtual
store.’ ” (Ibid.) Accordingly, the retailer was “on notice that it could be sued
in California.” (Ibid.) Furthermore, even if additional evidence that the
retailer deliberately “ ‘targeted’ ” Californians was required, that was

14
supplied by the substantial number of catalogs it mailed to California
residents.11 (Id. at p. 1241.)
The Basketry’s connection with California is of a vastly lesser scale
than that of the diecast model retailer in Thurston. The model retailer was
the “the largest retail seller of diecast models via catalogs and the Internet in
America,” and had California internet sales of “about $320,000 to $375,000 a
year,” amounting to about eight percent of its total sales and about 10
percent of its direct-to-consumer sales. (Thurston, supra, 53 Cal.App.5th at
p. 1235.) The Basketry, in contrast, is a small boutique business, owned
solely by Brocato and operated by only Brocato and her husband. Its total
internet sales figure for the year in question was dramatically smaller than
that of the retailer in Thurston, and the amount of its California internet
sales in that year, $7,725, was a bare fraction of the California internet sales
in Thurston. This is not, in our view, the “substantial number of sales of
goods or services to California residents” that Thurston concluded must exist.
(Id. at p. 1240.) Nor, as the Thurston court alternatively put it, are The
Basketry’s sales totals “the equivalent of having a brick-and-mortar store in
California.” (Ibid.)
The trial court noted that Thurston cited to As You Sow v. Crawford
Laboratories, Inc. (1996) 50 Cal.App.4th 1859 (As You Sow) for the
proposition that there is no need for evidence that the Web site “targets”
California residents in evaluating whether an interactive site presence on the
internet gives rise to specific personal jurisdiction over a foreign defendant.
The plaintiff in As You Sow sued a paint manufacturer that directly

11 The dissenting member of the Thurston panel was of the view the
“relatedness” requirement was not met. (Snowney, supra, 35 Cal.4th at
pp. 1242–1245 (dis. opn. of Menetrez, J.).)

15
contacted distributors in California and sold and shipped its product to
distributors in California for use in California, allegedly without complying
with the label warning requirements of Proposition 65. (Id. at pp. 1863–
1864.) During the five years preceding the lawsuit, the manufacturer had
shipped its products to a government distribution facility and to 16 private
distributors. (Id. at pp. 1864–1965.) The appellate court discounted the sales
to the government because the manufacturer had no control where the
products were eventually used. (Id. at p. 1868.) It concluded the sales to the
private distributors, which were .3 percent of the manufacturer’s worldwide
sales (which, in the preceding five years, ranged from $3.2 to $6.0 million) (id.
at p. 1864 & fn. 5) were sufficient to establish specific jurisdiction. And it
was in this context, said the court, that courts “must focus on the nature and
quality of the activity in the forum state, not the quantity. [Citation.]
Otherwise, states would be unable to provide their injured citizens with
redress against large companies because the sales in one state would
represent a small fraction of the company’s total revenue.” (Id. at pp. 1869–
1870.)
To begin with, As You Sow did not involve an internet site and it
predates Snowney and most of the case law discussing purposeful availment
by virtue of a presence on the world wide web. As we have discussed, the
overwhelming majority of these cases, as did Snowney, have employed the
“sliding scale” analysis and when a case falls in the mid-range of that scale,
most courts have focused on the extent, as well as the nature, of the inter-
activity. (Snowney, supra, 35 Cal.4th at pp. 1064-1065 [by “touting the
proximity of their hotels to California and providing driving directions from
California to their hotels” and because “many of their patrons come from
California,” defendants had a “substantial connection” with California]; see,

16
e.g., Plixer International, Inc. v. Scrutinizer GMBH (1st Cir. 2018) 905 F.3d 1,
10 [Web site operator’s “voluntary service of the U.S. market and its not
insubstantial income from that market show that it could have ‘reasonably
anticipated’ being haled into U.S. court,” (italics added)].)
Further, the principle recited in As You Sow—that sizeable
manufacturers of products that intentionally ship their products into a state
for use within that state should generally be answerable in that state for a
defect or injury occurring within the state—is most often a feature of
determining whether specific personal jurisdiction exists in personal injury
and product defect cases. (See, e.g., Ford Motor Co., supra, 141 S.Ct. at
p. 1027 [specific jurisdiction attaches “when a company like Ford serves a
market for a product in the forum State and the product malfunctions there”];
Seacrest Machine Corp. v. Superior Court (1983) 33 Cal.3d 664, 670–673
[direct sale of product to a California business for use in California plus acts
in connection with that sale, were sufficient to support specific personal
jurisdiction in personal injury case]; Bridgestone Corp. v. Superior Court
(2002) 99 Cal.App.4th 767, 774–779 [sale of tires to distributor for resale in
California plus sales of at least 25,000 tires per month for delivery to
California, approximately one-half of which were sold to consumers in
California, was sufficient to support specific jurisdiction in personal injury
case].) Furthermore, these cases have considered more than a sale to a single
purchaser. (E.g., Ford Motor Co., at p. 1028 [“By every means imaginable—
among them, billboards, TV and radio spots, print ads, and direct mail—Ford
urges Montanans and Minnesotans to buy its vehicles” and the models at
issue “are available for sale, whether new or used, throughout the States, at
36 dealerships in Montana and 84 in Minnesota.”]); cf. Burger King, supra,
471 U.S. at pp. 478–480 [existence of contract, alone, is not determinative;

17
other factors, such as prior negotiations, the terms of the contract and the
parties’ actual course of dealing all factor into whether a foreign defendant
has “ ‘[reached] out’ ” to the forum state and “purposefully established”
minimum contacts].)
The instant case is not a personal injury or product defect case. Indeed,
Ogletree’s claim is not based on, nor does it depend on, the sale and delivery
of any product to California for use in California. On the contrary, she could
advance the ADA claim she makes here—that The Basketry’s Web site is not
accessible to visually impaired individuals—even if not a single California
resident made an online purchase. And in this regard, we note that recent
cases have overwhelmingly concluded that having an interactive Web site
that allows purchases to be made anywhere on the planet with internet
service is not, in and of itself, sufficient to support specific personal
jurisdiction. (E.g., Fidrych, supra, 952 F.3d at pp. 141–142 & fn. 5 [“on
today’s internet, ‘[i]t is an extraordinarily rare website’ that is not interactive
at some level,” and were the court to “attach too much significance on the
mere fact of interactivity, we risk losing sight of the key issue in a specific
jurisdiction case—whether ‘the defendant has purposefully directed [his]
activities at residents of the forum,’ ” italics omitted]; Advanced Tactical
Ordnance Systems, LLC v. Real Action Paintball, Inc. (7th Cir. 2014)
751 F.3d 796, 803 [“Having an ‘interactive website’ (which hardly rules out
anything in 2014) should not open a defendant up to personal jurisdiction in
every spot on the planet where that interactive website is accessible”]; Britax,
supra, 321 F.Supp.3d at p. 556 [‘‘ ‘[t]he mere operation of a commercially
interactive website should not subject the operator to jurisdiction anywhere
in the world,’ ” quoting Gammino v. SBC Communications, Inc. (E.D. PA,
Mar. 29, 2005, No. 03-CV-6686) 2005 WL 724130 at *3]; see Shisler v. Sanfer

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Sports Cars, Inc. (2006) 146 Cal.App.4th 1254, 1261 [defendant’s Web site,
which only advertised automobiles for sale and included credit application,
could not, alone, establish personal jurisdiction over nonresident defendant
where site did not specifically target California residents].)
In the most recent internet personal jurisdiction case decided by the
California courts, the court in Jacqueline B. v. Rawls Law Group, P.C. (2021)
68 Cal.App.5th 243 (Rawls Law Group), held a Virginia law firm that the
plaintiff located through the internet was not subject to specific personal
jurisdiction in a malpractice case. The “firm’s website stated that the firm
ha[d] a ‘nationwide’ practice that handled Federal Tort Claims Act cases all
over the country, and listed several examples of cases that had resolved
favorably to the firm’s clients. Two of the examples involved settlements in
cases arising out of claims against California-based VA facilities. The
website listed the firm’s toll-free number . . . and had a ‘Reach Out’ form that
could be filled out and submitted to the firm from the website.” (Id. at
pp. 248–249.) The site also had a “ ‘live chat’ ” function that the plaintiff
used. (Id. at p. 249.) The firm mailed a retainer agreement to the plaintiff in
California and subsequently negotiated a settlement proposal with VA
attorneys located in Arizona. (Id. at pp. 249–250.) In the meantime, the
plaintiff left California and eventually moved to Virginia, where she agreed
to the settlement. (Id. at p. 250.) Two years later, she sued the firm for
malpractice, claiming it had mis-analyzed California tort law and
recommended too small a settlement. (Ibid.) The trial court granted the law
firm’s motion to quash; the Court of Appeal affirmed. (Id. at pp. 251, 259.)
The court concluded the defendant “did not purposefully direct any
activities toward California residents. At most, the law firm operated a
website that could be accessed by California residents, but the website did

19
not target California residents specifically and it was plaintiff who first
contacted defendants.” (Rawls Law Group, supra, 68 Cal.App.5th at p. 254.)
“Although the website boasted that the firm had a ‘nationwide’ practice and
set forth examples of prior settlements from persons who had received
substandard treatment in California VA facilities, the website included
examples from all around the country and the website itself was accessible
from anywhere.” (Id. at p. 255.) Given the interactive features of the site, it
“occupied a ‘middle ground’ ” on the sliding scale, “although the fact that
plaintiff herself had to reach out to the firm directly confirm[ed] the minimal
interactivity of the website.” (Ibid.) Defendants did not “purposefully derive
any benefit from the forum state over and above the potential contingency fee
promised in the retainer agreement,” and a discrete, short-term contract
between an out-of-state defendant and a forum resident does not, in and of
itself, establish purposeful availment.12 (Rawls Law Group, at p. 255.)
Much the same can be said about The Basketry’s Web site—“[a]t most,
the [boutique] operated a website that could be accessed by California
residents, but the website did not target California residents specifically and

12 In contrast, in Yue v. Yang (2021) 62 Cal.App.5th 539, the court
concluded that a defendant who posted allegedly unfair and defamatory
content on the plaintiff’s and a co-defendant’s Web sites was subject to
specific personal jurisdiction because he “targeted his postings at [the
California] plaintiff, emphasized the California connection, and threatened to
come to California, with an awareness that Californians would be in the
audience.” (Id. at p. 549.) Similarly, in Zehia v. Superior Court (2020)
45 Cal.App.5th 543, 558, the court concluded the defendant “ ‘purposefully
“reach[ed] out beyond” [his s]tate and into’ ” California by sending
“California-focused messages and conversations directly to California
residents for the alleged purpose of interfering with the relationship of
California residents and causing reputational injury in California.”

20
it was plaintiff who first contacted defendant[].” (Rawls Law Group, supra,
68 Cal.App.5th at p. 254.)
In sum, we have grave doubt that the purposeful availment
requirement is satisfied in this case. We need not definitively resolve the
issue, however, since we are convinced the assertion of personal jurisdiction
in this particular case would not comport with fair play and substantial
justice.
Fair Play and Substantial Justice
“The strictures of the Due Process Clause forbid a state court to
exercise personal jurisdiction over” a non-resident defendant “under
circumstances that would offend ‘ “traditional notions of fair play and
substantial justice.” ’ ” (Asahi Metal Industry Co. v. Superior Court (1987)
480 U.S. 102, 113 (Asahi).) “[T]he determination of the reasonableness of the
exercise of jurisdiction in each case will depend on an evaluation of several
factors. A court must consider the burden on the defendant, the interests of
the forum State, and the plaintiff’s interest in obtaining relief. It must also
weigh in its determination ‘the interstate judicial system’s interest in
obtaining the most efficient resolution of controversies; and the shared
interest of the several States in furthering fundamental substantive social
policies.’ ” (Ibid.)
There are no “talismanic jurisdictional formulas; ‘the facts of each case
must [always] be weighed’ in determining whether personal jurisdiction
would comport with ‘fair play and substantial justice.’ ” (Burger King, supra,
471 U.S. at pp. 485–486.) “[A]ny inquiry into ‘fair play and substantial
justice’ necessarily requires determinations ‘in which few answers will be
written “in black and white. The greys are dominant and even among them
the shades are innumerable.” ’ ” (Id. at p. 486, fn. 29.)

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 In our view, what the courts, including the Supreme Court, are
struggling with in cases like this one—involving a tiny boutique business
with a Web site that does not focus on, target, or reach out to any particular
jurisdiction and is discoverable only through the exploratory efforts of the
party who has chosen to travel the internet highway—is the issue of fairness
in a world where technology has upended traditional paradigms of commerce.
It is certainly true that more than 40 years ago in World-Wide
Volkswagen, supra, 444 U.S. at pages 292–293 the Supreme Court observed
that “[t]he limits imposed on state jurisdiction by the Due Process Clause”
“have been substantially relaxed over the years”—a “trend . . . largely
attributable to a fundamental transformation in the American economy,”
namely the “ ‘increasing nationalization of commerce’ ” and co-commitment
lessening of a defendant’s burden to respond where it engages in economic
activity. However, the high court has never departed from the view that the
defendant must “have followed a course of conduct directed at the society or
economy existing within” the forum jurisdiction. (J. McIntyre Machinery,
Ltd. v. Nicastro Ltd. (2011) 564 U.S. 873, 884, italics added.)
And in its most recent decision, the Supreme Court expressly suggested
specific personal jurisdiction in cases like the one at hand may raise unique
due process concerns, by contrasting the extensive sales and support
activities of the Ford Motor Company with the efforts of a hypothetical
entrepreneur selling his handcrafted decoys on eBay. The court commented:
“[W]e do not here consider internet transactions, which may raise
doctrinal questions of their own. See Walden v. Fiore, 571 U.S. 277 . . .
(2014) (‘[T]his case does not present the very different questions
whether and how a defendant’s virtual “presence” and conduct
translate into “contacts” with a particular State’). So consider, for

22
 example, a hypothetical offered at oral argument. ‘[A] retired guy in a
small town’ in Maine ‘carves decoys’ and uses ‘a site on the Internet’ to
sell them. Tr. Of Oral Arg. 39. ‘Can he be sued in any state if some
harm arises from the decoy?’ Ibid. The differences between that case
and the ones before us virtually list themselves. (Just consider all our
descriptions of Ford’s activities outside its home bases.) So we agree
with the plaintiffs’ counsel that resolving these cases does not also
resolve the hypothetical.[13] See id., at 39–40.” (Ford Motor Co., supra,
141 S.Ct. at p. 1028, fn. 4.)
In their concurring opinion, Justices Gorsuch and Thomas expressed
concern that the majority had adopted a more flexible, but not well-defined,
approach to the relatedness requirement. (Ford Motor Co., supra, 141 S.Ct.
at p. 1034 (conc. opn. of Gorsuch J.).) What is of interest here, however, is

13 The high court was no doubt aware that a number of federal and
state courts have considered specific personal jurisdiction predicated on sales
through eBay or similar internet platforms. The results reflect a spectrum—
a single sale through such a platform without more is virtually always
insufficient to establish purposeful availment, whereas regular and
significant sales in the forum state through such a platform by a “power
seller” may well suffice. (See, e.g., Boschetto v. Hansing (9th Cir. 2008)
539 F.3d 1011, 1018–1019 [one-time sale not sufficient]; Adobe Systems Inc.
v. Cardinal Camera & Video Center, Inc. (N.D.Ca. Oct. 7, 2015, No. 15-cv-
02991) 2015 WL 5834135 *5 [that 1.2 percent of sales through Amazon.com
happened to go to California purchasers did not establish that defendant
“expressly aimed” its actions at the forum state]; Dedvukaj v. Maloney
(E.D.Mi. 2006) 447 F. Supp. 2d 813, 822 [use of eBay as commercial seller’s
primary market vehicle, sufficient]; Guffey v. Ostonakulov (2014) 321 P.3d
971, 974, 977–979 [totality of circumstances, including defendants’ personal
contacts with buyer outside the eBay platform, defendants’ arrangement for
delivery of automobile, and that defendants were “ ‘power seller[s]’ ” and used
eBay as a central and regular aspect of their business, was sufficient],
abrogated on another ground as stated in Montgomery v. Airbus Helicopters,
Inc. (2018) 414 P.3d 824, 834, fn. 31.)

23
the concurrence’s commentary on the footnote quoted above. “The majority
says this hypothetical supplies a useful study in contrast with our cases. On
the majority’s telling, Ford’s ‘continuous’ contacts with Montana and
Minnesota are enough to establish an ‘affiliation’ with those States; by
comparison, the decoy seller’s contacts may be too ‘isolated’ and ‘sporadic’ to
entitle an injured buyer to sue in his home state. But if this comparison
highlights anything, it is only the litigation sure to follow. For between the
poles of ‘continuous’ and ‘isolated’ contacts lie a virtually infinite number of
‘affiliations’ waiting to be explored.” (Id. at p. 1035 (conc. opn. of Gorsuch,
J.).) The concurrence then posited that the traditional International Shoe v.
Washington (1945) 326 U.S. 310 model might not “work quite as well as it
once did” because it could be said a retiree carving decoys “avails” himself “of
the chance to do business across the continent after drawing online orders to
his e-Bay ‘store.’ ” (Ford Motor Co., at p. 1038 (conc. opn. of Gorsuch, J.).)
Thus, “[a] test once aimed at keeping corporations honest about their out-of-
state operations,” warned the concurrence, “now seemingly risks hauling
individuals to jurisdictions where they have never set foot.” (Ibid.)
“Perhaps,” said the concurrence, “this is the real reason why the majority
introduces us to the hypothetical decoy salesman”—because “the old test no
longer seems as reliable a proxy for determining corporate presence as it once
did.” (Ibid.)
The Basketry, of course, is much more like the hypothetical decoy
carver with an online presence through eBay, than it is the Ford Motor
Company. And turning to the traditional “grey” zone of “fair play and
substantial justice,” the burden on such a tiny boutique of defending itself in
a foreign jurisdiction is extreme compared to the burden on such a national
corporation.

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 While California has a keen interest in ensuring that a significant
internet retailer that focuses on and targets Californians, and thus is
operating the equivalent of an in-state brick and mortar store, is in
compliance with the ADA (and, in turn, the Unruh Act), the state does not
have a like interest when it comes to the hundreds of thousands, if not
millions, of tiny enterprises around the world that do the lion’s share of their
business within their home jurisdiction and have a presence on the world
wide web that does not focus on or target any particular jurisdiction and
makes it clear they are not a California business. Finally, we do not see that
the “shared interests of the several States in furthering fundamental
substantive social policies” (Asahi, supra, 480 U.S. at p. 113) requires that
California exert jurisdiction over a small enterprise like The Basketry, since
it is fully amenable to suit under the ADA in its resident state.
DISPOSITION
The unopposed petition for writ of mandate is granted. Let a
peremptory writ of mandate issue directing the superior court in Anita
Ogletree v. The Basketry, Inc., (Super. Ct. Alameda County,
No. RG19042771), to vacate its order of May 6, 2021 (filed May 7, 2021)
denying The Basketry’s motion to quash service of process, and to enter a
new and different order granting that motion and dismissing the action
against The Basketry. This decision shall be final as to this court 10 court
days after its filing. (Cal. Rules of Court, rule 8.490(b)(2)(A).) The previously
issued stay shall dissolve upon finality of this opinion. The parties shall bear
their own costs in this proceeding.

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 _________________________
Banke, J.

We concur:

_________________________
Humes, P.J.

_________________________
Margulies, J.

A162746, Basketry, Inc. v. Superior Court for the County of Alameda

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