INTRODUCTION
11 Representing himself as an owner of a mortgage company, Brooks Bradshaw assured his fourteen victims that he could help them refinance their current mortgages. After collecting fees from his victims, Mr. Bradshaw disappeared.
1 2 Mr. Bradshaw was charged with eleven counts of communications fraud.1 The district court concluded that Mr. Bradshaw's defraudation of his fourteen victims was part of a single "scheme or artifice." As such, Mr. Bradshaw was exposed to conviction for eleven second degree felonies under Utah's communications fraud statute, Utah Code Ann. § 76-10-1801 (2003), despite the fact that the amount of money Mr. Bradshaw took from each individual or couple would have made Mr. Bradshaw culpable for only a class A misdemeanor offense. The divided court of appeals rejected the district court's interpretation. We conclude that the district court's interpretation was correct and reverse the court of appeals.
BACKGROUND
T3 -Mr. Bradshaw waived his right to a preliminary hearing. Instead, Mr. Bradshaw and the State stipulated to the facts and asked the district court to determine whether those facts supported a bindover on eleven counts of second degree felony communications fraud. The district court concluded that they did.2 According to the stipulated facts, over the course of approximately three months, Mr. Bradshaw targeted and then defrauded fourteen persons of monies ranging from $400 to $600, ultimately accumulating a total of $5,400. In each instance, Mr. Bradshaw targeted persons who were trying to refinance a mortgage on a residence or were trying to acquire a loan to avoid foreclosure. Mr. Bradshaw met with his victims in their homes. He falsely represented himself as either an owner or a co-owner of a mortgage company and assured his victims that he would refinance their current mortgage for a fee. He told them that the fees would be used to compensate him for his services and to obtain appraisals, title searches, and credit reports. Mr. Bradshaw never performed any of the promised services, and his *290victims were never able to locate him after he departed with their money.
T4 At times, Mr. Bradshaw's method of operation varied among his victims. For example, on one occasion, Mr. Bradshaw brought an associate who claimed to be an appraiser to meet with a victim. On another cecasion, he offered to purchase a victim's store. He also offered to help acquire financing for a "real estate project [a victim] was attempting to complete."
T5 The State charged Mr. Bradshaw with eleven counts of second degree felony communications fraud because it considered Mr. Bradshaw's eleven acts of guile to be part of a single "scheme." The State insisted that if Mr. Bradshaw defrauded all fourteen victims through a single scheme, two provisions of the communications fraud statute came into play: one that designated each communication made for the purpose of executing or concealing the scheme as a separate offense and another that measured the degree of each separate offense by totaling the amount of money obtained from the "scheme or artifice." Utah Code Ann. § 76-10-1801(2), (5) (2003). Because the State considered Mr. Bradshaw's eleven fraudulent acts to be part of a single "scheme or artifice," it accumulated the amounts Mr. Bradshaw took from his victims-a total of $5,400-and used that amount to determine that the degree of the eleven offenses was second degree felonies.
T6 Mr. Bradshaw moved to quash his bindover on the felony communications fraud charges. He contended that he had defrauded his fourteen victims through eleven separate, individual schemes. Therefore, he argued, it would be improper to aggregate the amounts taken from the victims for the purpose of fixing the degree of the offense and then disaggregate the fraudulent acts so that he could be charged with eleven more serious offenses. Mr. Bradshaw asserted that, under a proper reading of the communications fraud statute, he should face, at most, eleven class A misdemeanors or one second degree felony.
T7 The district court denied Mr. Bradshaw's motion, and Mr. Bradshaw entered into a plea agreement. He pled guilty to four counts of attempted communications fraud-third degree felonies under section 76-4-102(8)-and reserved the right to appeal the district court's denial of his motion. The district court accepted the pleas, and the remaining charges were dropped. Mr. Bradshaw then appealed the district court's order on his motion to quash, and the court of appeals reversed the district court. The State sought certiorari review, which we granted to consider whether the court of appeals properly interpreted the communications fraud statute when it held that Mr. Bradshaw's fraudulent activities were not separate parts of a single scheme.3
ANALYSIS
18 The issue at hand calls upon us to interpret Utah's communications fraud statute and apply it to accepted facts. We proceed without deferring to the interpretation of the statute adopted by the court of appeals' majority. John Holmes Constr., Inc. v. R.A. McKell Excavating, Inc., 2005 UT 83, ¶ 6, 131 P.3d 199. We hold that conduct which qualifies as a "scheme or artifice" under the communications fraud statute may involve multiple acts, actors, and victims. The acts, however, must share a sufficient number of common elements to permit a reasonable person to conclude that they were part of a single criminal design.
T9 As noted above, the question of whether multiple fraudulent acts are part of a single scheme or are, instead, separate criminal episodes is a matter of great importance in the application of the communications fraud statute. The communications fraud statute provides that each communication made in furtherance of a scheme to defraud constitutes a separate offense. Utah Code Ann. § 76-10-1801(5) (2008). The statute *291also directs that the severity of each separate offense be determined by the aggregate of the monies obtained or sought to be obtained by the "scheme or artifice." Id. § 76-10-1801(2). The statute does not, however, offer further guidance on how to identify a "scheme or artifice."
{10 The court of appeals' majority concluded that the term "scheme or artifice" as used in the communications fraud statute was ambiguous. It justified this conclusion by drawing on United States Supreme Court commentary on the " 'highly elastic'" nature of the term. State v. Bradshaw, 2004 UT App 298, ¶ 17, 99 P.3d 359 (Thorne, J., dissenting) (quoting H.J. Inc. v. Nw. Bell Tel. Co., 492 U.S. 229, 241 n. 3, 109 S.Ct. 2893, 106 L.Ed.2d 195 (1989)). We have no quarrel with this characterization of "scheme" or with the Supreme Court's observation that the term is "hardly self-defining'" Id. (quoting H.J. Inc., 492 U.S. at 241 n. 3, 109 S.Ct. 2893). We are not persuaded, however, that definitional elasticity is synonymous with ambiguity. Nor are we convinced, even in the absence of definitional precision, that a court is free to immediately apply more generalized principles of statutory interpretation-like the rule of lenity or relevant public policy considerations-without first exploring whether a reliable definition of the term may be ascertained from authoritative extra-textual sources. While public policy considerations and the rule of lenity impose limitations on definitions, they illuminate definition indirectly. Our first inquiry should be into sources of guidance on the actual meaning of the term itself.
{11 The term "scheme or artifice" is an established term of art that has been repeatedly defined in state and federal cases throughout the country. Indeed, the Utah communications fraud statute borrowed the term from the federal mail and wire fraud statutes. Floor Debate, 46th Leg., Gen. Sess. (Utah Feb. 27, 1985) (Senate recording no. 129) (statements of U.S. Attorney for Utah Brent Ward) ("The language of the bill is based on the federal mail and wire fraud statutes. These statutes have withstood the test of almost 100 years [of] experience."). Other courts' interpretations of that term, therefore, are instructive and aid us in our efforts to interpret the Utah statute.
112 We find that the term scheme "refers to the overall design to defraud one or many by means of a common plan or technique." United States v. Massey, 48 F.3d 1560, 1566 (10th Cir.1995). A single scheme can include a series of separate but similar fraudulent acts, as long as the separate acts are linked by a common, continuing criminal design.
113 The court of appeals held that a single scheme could not include criminal activity where victims are deceived "at different times, in different places, by different stories, and through different methods." Bradshaw, 2004 UT App 298, ¶ 20, 99 P.3d 859. While this interpretation would treat the defrauding of multiple victims as a single scheme if the fraudulent misrepresentation or omission were made at one time and in one place to a single group of people, id. ¶ 20 n. 7, we nevertheless find too limiting the court of appeals' emphasis on commonality of time and place. A series of fraudulent acts aimed at obtaining one criminal objective clearly constitutes a single scheme, but so does a series of similar fraudulent acts separated by time and place but linked by a common, continuing criminal design. See State v. Fleming, 225 Mont. 48, 730 P.2d 1178, 1180 (1987) (defining, by statute, a "'common scheme' ... as a series of acts or omissions motivated by a purpose to accomplish a single criminal objective or by a common purpose or plan which results in the repeated commission of the same offense or affects the same person or the same persons or the property thereof" (emphasis in original) (citations and internal quotation marks omitted)). We find this statement by the Fifth Cireuit helpful:
[The defrauding of different people over an extended period of time, using different means and representations, may constitute but one scheme.... [It does not make any difference that the various deceptions were practiced at different places. Nor is it significant that the whole scheme was not planned out in advance. A continuing "intention to devise it," ... or an imperfectly conceived plan to defraud which be*292comes more and more sophisticated and grandiose as the plan progresses and the assets of the more gullible victims are exhausted, may well constitute a single scheme.
Owens v. United States, 221 F.2d 351, 354 (5th Cir.1955) (quoting Weiss v. United States, 122 F.2d 675, 680 (5th Cir.1941)). Thus, the fact that schemers may alter slightly their methodology or effect the fraud on various victims at different times is not conclusive evidence that the separate acts of fraud are separate schemes. See United States v. Pharis, 298 F.3d 228, 284 (8d Cir. 2002) (Cowen, J., dissenting) ("By itself, changing the method used to commit a fraud does not inaugurate a new - fraudulent scheme."). The execution of a plan may regult in infinite operational differences, but so long as the conduct at the operational level can reasonably be considered part of the common plan, it does not constitute a separate, independent scheme.
114 A "scheme or artifice" connotes calculation or planning. Forming a series of deceitful acts into a common scheme requires forethought. A scheme cannot be executed on impulse. The incorporation of forethought into the definition of a scheme means that the presence of several identical criminal acts would be insufficient to establish the existence of a scheme without evidence of planning, foresight, or coordination. Thus, a series of identical eriminal acts may not qualify as the product of a single "scheme or artifice" if each act is independently impulsive. This would be true irrespective of whether the acts were committed at about the same time, in the same place, involved similar conduct, and touched victims who met a common profile. In this way, the existence and nature of the forethought that precedes the criminal conduct has much to do with whether that conduct is part of a scheme. The proper focus, then, is on the level of generality of the plan behind the criminal act, which is what sets schemes apart from unrelated eriminal conduct.
115 By directing our attention to the criminal plan's level of generality for the purpose of determining the existence of a "scheme or artifice," we do not intend to disagree with the Fifth Circuit's view that a single scheme may incorporate both an incompletely formulated plan and later deceptions whose evolution may be traced to a primordial fraudulent plan. Nor do we intend to limit the consideration of other factors that may be relevant to the finding of a common scheme. To this end, we find that (1) similarity of method, United States v. Maker, 751 F.2d 614, 625 (8d Cir.1984);4 (2) similarity of result, id.; (8) frequency and duration of the fraudulent acts, United States v. Zemek, 634 F.2d 1159, 1168 (9th Cir.1980); (4) commonality of time and goals, id.; and (5) commonality of victim profiles are all factors that courts may consider when determining whether a series of fraudulent acts are part of a single "scheme or artifice." Evidence of common operational techniques such as these would provide clear evidence that a defendant was acting within the designs of a calculated plan. By contrast, a common scheme would not be present where the evidence demonstrates that the common features of the conduct are superficial and that the separate acts of fraud were impulsive and not premeditated.
T16 In this case, Mr. Bradshaw's forethought led him to pursue individuals who shared a common need-or, more to the point, a common vulnerability-for real estate financing. And he deployed all of his operational deceptions to advance his real estate financing ruse. Specifically, on eleven different occasions over the course of approximately three months, Mr. Bradshaw targeted persons who were trying to refinance their mortgages or were in the process of foreclosure. He approached each victim separately and falsely represented himself as either an owner or a co-owner of a mortgage company. - Claiming that he would refinance their current mortgages for a fee, he collect*293ed amounts ranging from $400 to $600 from each victim. Mr. Bradshaw told each of his victims that the funds were to be used to compensate him for his time and to obtain appraisals, title searches, and eredit reports. Instead of performing the promised services, Mr. Bradshaw kept all of the money for himself and absconded from his victims. This pattern of behavior, repeated eleven times over the course of approximately three months, manifests the existence of a plan and, therefore, fits comfortably within our definition of a single "scheme or artifice." Mr. Bradshaw committed a series of similar fraudulent acts that were linked by a common method and common results and, thus, constituted a common, continuing criminal design.
CONCLUSION
11 17 In sum, we find that a series of separate fraudulent acts may constitute a single "scheme or artifice" under the Utah communications fraud statute, Utah Code Ann. § 76-10-1801 (2008), when the separate acts are linked by a common, continuing eriminal design, thus evidencing the existence of a predetermined plan. Because Mr. Bradshaw employed a common means to reach a common result, we find that his separate fraudulent activities constitute a single "scheme or artifice." Consequently, we overturn the court of appeals' ruling and affirm the district court's decision. Mr. Bradshaw's original conviction stands.
. Although there were fourteen victims, Mr. Bradshaw was charged with only eleven counts because three of the fraudulent acts involved couples.
. The district court also bound over Mr. Bradshaw on one count of racketeering in violation of Utah Code section 76-10-1603. That charge does not concern us here.
. In Mr. Bradshaw's brief, he contends that subsections (2) and (5) of the Utah communications fraud statute must be read in the alternative or be' declared unconstitutional. On appeal below, the court of appeals rejected this argument. Mr. Bradshaw failed to raise this issue on a cross-petition for certiorari, and we did not grant cer-tiorari on this issue. It is, therefore, improperly before us, and we decline to consider it. See State v. South, 924 P.2d 354, 355-56 (Utah 1996).
. This case outlines factors for distinguishing single conspiracies from multiple conspiracies and notes the similarities between evaluating the characteristics of conspiracies and schemes. See Maker, 751 F.2d at 625 n. 35 (explaining that ''the factors that determine whether a single conspiracy is present are identical to those that determine whether a single scheme is present," especially when the scheme involves multiple parties).