Appeal from an order of the Supreme Court (Hughes, J.), entered September 27, 1999 in Albany County, which granted defendant’s motion for, inter alia, partial summary judgment dismissing plaintiffs second cause of action;
On June 12, 1995 plaintiff was involved in an automobile accident with another vehicle. By letter dated July 11, 1995 plaintiffs counsel notified defendant, plaintiffs automobile insurance carrier, that plaintiff had been injured in the June 12, 1995 accident and of the potential for an uninsured motorist claim under her policy. By letter dated August 2, 1995 defendant informed plaintiffs counsel that its investigation determined that the other involved vehicle had liability coverage and, therefore, uninsured coverage was unavailable under plaintiffs policy. Plaintiff commenced the underlying negligence action on October 18, 1996. It is not disputed that a copy of the summons and complaint in that action was never forwarded to defendant.
On February 6, 1998 plaintiffs counsel wrote to defendant, reminding them of his July 11, 1995 letter notifying them of a potential underinsured motorist claim, advising that plaintiff had been offered the full amount of the policy in the underlying action and demanding payment of the full $50,000 under-insured coverage available under plaintiffs policy. A follow-up letter from plaintiffs counsel on February 18, 1998 requested defendant to advise plaintiffs counsel of its position regarding plaintiffs underinsured motorist claim. By letter dated March 5, 1998 defendant wrote “to respond to your July 11, 1995 notice of claim for uninsurednderinsured motorist benefits” and denied plaintiffs claim for underinsured motorist benefits based on plaintiffs failure to comply with condition No. 4 of the supplementary uninsured motorist (SUM) endorsement of her policy, which required as follows: “4. Notice of Legal Action: If the insured or such insured’s legal representative brings any lawsuit against any person or organization legally responsible for the use of a motor vehicle involved in the accident, a copy of the summons and complaint or other process served in connection with the lawsuit shall be forwarded immediately to us by the insured or the insured’s legal representative.”
Plaintiff thereafter commenced this action against defendant for refusal to pay no-fault benefits (first cause of action) and to pay her underinsured motorist claim (second cause of action). Defendant moved for partial summary judgment seeking dis*690missal of plaintiffs second cause of action and precluding plaintiff from recovering damages for emotional distress with respect to either cause of action. Supreme Court granted the motion and plaintiff now appeals.
While cognizant of a plethora of precedent requiring dismissal of a claim for underinsured motorist benefits based on a policyholder’s failure to comply with a policy condition requiring notification of a lawsuit commenced by the policyholder against a tortfeasor (see, Matter of Nationwide Ins. Co. v Lukas, 264 AD2d 778; Matter of Allstate Ins. Co. v Kruger, 264 AD2d 443, lv granted 94 NY2d 755, appeal withdrawn 94 NY2d 944; Crowningshield v Nationwide Mut. Ins. Co., 255 AD2d 813; Shutter v Nationwide Mut. Ins. Co., 205 AD2d 817; cf., New York Mut. Underwriters v Kaufman, 257 AD2d 850 [lawsuit commenced against the policyholder]), we do not find that issue dispositive of this appeal.
Insurance Law § 3420 (d) requires an insurer to give written notice of a disclaimer of liability or denial of coverage “as soon as is reasonably possible.” Failure to do so renders the denial ineffective (see, Mohawk Minden Ins. Co. v Ferry, 251 AD2d 846, 847). The timeliness of an insurer’s disclaimer, to wit, whether a particular lapse of time is reasonable under the circumstances, is generally a question of fact for a jury (see, Crowningshield v Nationwide Mut. Ins. Co., supra; Mohawk Minden Ins. Co. v Ferry, supra; State Farm Mut. Auto Ins. Co. v Clift, 249 AD2d 800; Murphy v Hanover Ins. Co., 239 AD2d 323) and we have declined to adopt a bright-line rule that any delay of 30 days or less in issuing a disclaimer is reasonable as a matter of law (see, Crowingshield v Nationwide Mut. Ins. Co., supra; cf., Matter of Nationwide Ins. Co. v Lukas, supra). Plaintiff’s first demand for the limits of the underinsured coverage available under her policy with defendant was contained in her letter to defendant dated February 6, 1998. Defendant denied that demand in its March 5, 1998 letter. Based on the record, particularly the correspondence between plaintiff’s counsel and defendant from July 11, 1995 to March 5, 1998 and the absence of discussion of this issue in the affidavit of defendant’s representative in support of its summary judgment motion, we hold that Supreme Court erred in finding the delay in issuance of defendant’s denial letter reasonable as a matter of law.
We agree with Supreme Court that plaintiff should be precluded from recovering damages for emotional distress. As a general rule, there is no right to recover damages for emotional distress in a breach of contract action in this State *691(see, Wehringer v Standard Sec. Life Ins. Co., 57 NY2d 757; Tate v Metropolitan Life Ins. Co., 186 AD2d 859; Klein v Empire Blue Cross & Blue Shield, 173 AD2d 1006, lv denied 78 NY2d 863). The attempt by plaintiffs counsel to portray plaintiffs claim for damages for emotional distress as relating solely to her automobile accident is belied by the language of the complaint in this action and her answer to defendant’s interrogatories.
Crew III, J. P., Peters, Mugglin and Rose, JJ., concur. Ordered that the order is modified, on the law, without costs, by reversing so much thereof as granted defendant Nationwide Mutual Insurance Company’s motion for partial summary judgment dismissing plaintiffs second cause of action; motion denied to that extent; and, as so modified, affirmed.