SEC v. GenAudio Inc.

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    Appellate Case: 19-1454   Document: 010110675766                     FILED Page: 1
                                                       Date Filed: 04/26/2022
                                                            United States Court of Appeals
                                                                      Tenth Circuit
    
                                       PUBLISH                     April 26, 2022
                                                               Christopher M. Wolpert
                        UNITED STATES COURT OF APPEALS             Clerk of Court
    
                                    TENTH CIRCUIT
    
    
     SECURITIES AND EXCHANGE
     COMMISSION,
    
           Plaintiff - Appellee,
    
     v.                                                   No. 19-1454
    
     GENAUDIO INC.,
    
           Defendant - Appellant,
    
     and
    
     TAJ JERRY MAHABUB,
    
          Defendant.
     _________________________________
    
     SECURITIES AND EXCHANGE
     COMMISSION,
    
           Plaintiff - Appellee,
    
     v.                                                   No. 19-1455
    
     TAJ JERRY MAHABUB,
    
           Defendant - Appellant,
    
     and
    
     GENAUDIO INC.,
    
           Defendant.
    Appellate Case: 19-1454   Document: 010110675766    Date Filed: 04/26/2022   Page: 2
    
    
    
    
                      Appeals from the United States District Court
                               for the District of Colorado
                         (D.C. No. 1:15-CV-02118-WJM-SKC)
    
    
     David J. Aveni, Wilson Elser Moskowitz Edelman & Dicker LLP, San Diego,
     California, for Defendant-Appellant GenAudio, Inc.
    
     Andrew Bryan Holmes, Holmes, Taylor, Cowan & Jones, Los Angeles, California
     (David J. Aveni, Wilson Elser Moskowitz Edelman & Dicker LLP, San Diego,
     California, on the briefs), for Defendant-Appellant Taj Jerry Mahabub.
    
     Emily True Parise, Senior Counsel (Robert B. Stebbins, General Counsel and
     John W. Avery, Deputy Solicitor, with her on the brief), Securities and Exchange
     Commission, Washington, D.C., for Plaintiff-Appellee.
    
    
     Before HOLMES, KELLY, and CARSON, Circuit Judges.
    
    
     HOLMES, Circuit Judge.
    
    
    
           Taj Jerry Mahabub, founder and Chief Executive Officer (“CEO”) of
    
     GenAudio, Inc. (“GenAudio”)—whom we collectively refer to as
    
     “Appellants”—attempted to secure a software licensing deal with a well-known
    
     technology company, Apple, Inc. (“Apple”). It was Mr. Mahabub’s goal to
    
     integrate GenAudio’s three-dimensional audio software—AstoundSound—into
    
     Apple’s products. While Appellants were pursuing that collaboration, the
    
     Securities and Exchange Commission (“SEC”) commenced an investigation into
    
     Mr. Mahabub’s conduct. Mr. Mahabub was suspected of defrauding investors by
    
    
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     fabricating statements about Apple’s interest in GenAudio’s software and
    
     violating registration provisions of the securities laws in connection with sales of
    
     GenAudio securities.
    
           Granting summary judgment for the SEC, the district court found that Mr.
    
     Mahabub defrauded investors and violated the securities laws. The court
    
     determined that Appellants were liable for knowingly or recklessly making six
    
     fraudulent misstatements in connection with two offerings of GenAudio’s
    
     securities in violation of the antifraud provisions of the securities laws—that is,
    
     SEC Rule 10b-5 and § 10(b) of the Exchange Act. 1 As to one of those statements,
    
     the court also determined that Appellants violated § 17(a)(2) of the Securities
    
     Act, which also proscribes the making of certain misstatements. In addition, the
    
     district court granted summary judgment in favor of the SEC on its claims that
    
     GenAudio and Mr. Mahabub violated §§ 5(a) and 5(c) of the Securities Act,
    
     which prohibit the offer or sale of unregistered securities. As a remedy for these
    
     violations, the court ordered disgorgement of Appellants’ proceeds and imposed
    
     civil penalties.
    
           Appellants now appeal from the district court’s decision, raising three
    
     overarching issues before us. First, Appellants assert that the district court erred
    
     in finding them liable for the six fraudulent misstatements under the securities
    
    
           1
                 Rule 10b-5 is coextensive in its substantive coverage with that of
     § 10(b). See, e.g., SEC v. Smart, 678 F.3d 850, 856 n.7 (10th Cir. 2012).
    
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     laws. Generally, Appellants explain that Mr. Mahabub’s statements to actual and
    
     potential shareholders were informed by a reasonable belief regarding Apple’s
    
     interest in acquiring GenAudio’s proprietary technology. Second, Appellants
    
     contend that the district court erred in concluding GenAudio did not qualify for
    
     two exemptions allowing its sale of unregistered securities—specifically, the
    
     private-offering exemption under § 4(a)(2) of the Securities Act, and the Rule 506
    
     safe-harbor exemption of the SEC’s Regulation D. Third, Appellants challenge
    
     the district court’s legal authority to impose a disgorgement order and the court’s
    
     computation of the disgorgement amounts, as well as the civil penalties that the
    
     court imposed on them. Exercising jurisdiction under 28 U.S.C. § 1291, we reject
    
     all of Appellants’ arguments and affirm the district court’s judgment.
    
                                               I
    
                                              A
    
           Mr. Mahabub founded GenAudio in 2003 and served as its CEO and
    
     Chairman of the Board from 2009 to 2012. GenAudio is a Colorado corporation
    
     headquartered in Centennial, Colorado, that develops and markets software.
    
     GenAudio created a “three-dimensional audio” technology, which it calls
    
     AstoundSound. AstoundSound is a software-based system for processing normal
    
     stereo audio to give it a “three-dimensional” effect—as if the sound is coming
    
     from some other place, such as behind the listener or from far away.
    
    
    
    
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           GenAudio primarily financed itself through selling debt and equity
    
     securities in private offerings, but it consistently had funding issues. To bolster
    
     funding, GenAudio asked Jim Wei-Kung Mattos, a GenAudio employee, to raise
    
     money, which he did, devoting much of his time to the task.
    
           In late 2006, GenAudio commenced discussions with Apple regarding
    
     AstoundSound. GenAudio’s goal throughout “was to reach a licensing agreement
    
     or [arrange for the] acquisition of GenAudio’s technology” so Apple could
    
     integrate AstoundSound into its consumer products. Aplts.’ App., Vol. VI, at
    
     1493, ¶ 126 (Def. GenAudio’s Resp. to SEC’s Revised Mot. for Summ. J., filed
    
     Mar. 30, 2018). With this end in mind, GenAudio had talks with two separate
    
     product divisions within Apple: (1) the handheld-devices division which
    
     encompassed iPhones, iPods, and iPads, and (2) the Macintosh or “Mac” division.
    
           On July 1, 2009, Mr. Mahabub signed Apple’s standard non-disclosure
    
     agreement (“NDA”) on behalf of GenAudio. Mr. Mahabub’s primary point of
    
     contact in Apple’s handheld-devices division was Victor Tiscareno, a senior audio
    
     and acoustics engineer. Mr. Mahabub also met and communicated with Michael
    
     Hailey, a product-market manager for the iPod, iPhone, and iPad product lines, as
    
     well as Ronald Issac, a signal-processing engineer and acoustician technologist.
    
     Mr. Issac was Mr. Mahabub’s point of contact in the Mac division.
    
           As talks between GenAudio and Apple continued between August 2009 and
    
     February 2010, Mr. Mahabub periodically would forward to the GenAudio
    
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     Team—that is, the Board, employees, and contractors—email communications
    
     between himself and his Apple contacts. However, Mr. Mahabub would alter the
    
     original versions of these emails, so as to falsely indicate, for instance, that (1) he
    
     was meeting with upper-level Apple personnel—such as Phil Schiller, Apple’s
    
     senior vice president of worldwide marketing, and Tim Cook, Apple’s chief
    
     operating officer (“COO”); (2) Apple’s then-CEO Steve Jobs was being appraised
    
     of GenAudio’s discussions with Apple; (3) Mr. Mahabub was scheduled to meet
    
     with Mr. Jobs personally; (4) progress towards a deal with Apple had generally
    
     been swift; and (5) Mr. Schiller was targeting a late 2010 rollout of
    
     GenAudio-enhanced Apple products. In short, these altered emails did not reflect
    
     the reality of GenAudio’s dealings with Apple: in particular, Mr. Mahabub had
    
     not met with—and would never meet with—Mr. Jobs, Mr. Cook, or Mr. Schiller,
    
     and Apple employees never brought GenAudio to Mr. Jobs’s attention.
    
           On September 25, 2009, around the same time that Mr. Mahabub had
    
     forwarded the first set of altered emails, he told the GenAudio Board that a deal
    
     with Apple was highly probable. Mr. Mahabub also hired an intellectual-property
    
     (“IP”) valuation specialist to value GenAudio’s technology under several different
    
     scenarios in anticipation of negotiations with Apple over a licensing agreement or
    
     the acquisition of GenAudio’s technology.
    
           Furthermore, Mr. Mattos, GenAudio’s fundraiser, sent an email to
    
     GenAudio’s investors that Mr. Mahabub authored and signed. That email—sent
    
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     on November 9, 2009—informed them that “nothing is assured yet, but as
    
     shareholders you should be aware that there is a strong possibility that the
    
     Company may be acquired within the next 6 months in light of our extensive
    
     discussions with a global industry leader in consumer electronics.” Id., Vol. IV,
    
     at 951 (Mattos Email, dated Nov. 9, 2009). A few days later one of the recipients
    
     of this email replied to Mr. Mattos with a list of investors, and each of the listed
    
     investors purchased GenAudio’s shares soon afterward.
    
           However, Mr. Mahabub’s excitement about the potential partnership was
    
     not shared during roughly the same time period by his counterparts in Apple. On
    
     September 1, 2009, for instance, Mr. Mahabub emailed Mr. Isaac, his primary
    
     contact in Apple’s Mac division, writing “I hope we can get this done on the fast
    
     track—potentially for inclusion in Apple’s X-Mas product rollout strategy?” Id.,
    
     Vol. VII, at 1745 (Mahabub Email, dated Sept. 1, 2009). Apparently, Mr. Isaac
    
     neither read this portion of Mr. Mahabub’s email, nor did he respond to it. And,
    
     on November 28, 2009—around a couple of weeks after Mr. Mattos sent out his
    
     November 9 email at Mr. Mahabub’s behest—Mr. Mahabub sent Mr. Tiscareno
    
     and Mr. Hailey a lengthy email extolling the potential for an Apple-GenAudio
    
     partnership, suggesting that Apple’s IP lawyers begin examining GenAudio’s
    
     patents, and stating that “we hope that Apple becomes happy with us once the
    
     deal is inked and the initial products from Apple incorporating AstoundSound . . .
    
    
    
    
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     are brought to market.” Id., Vol. IV, at 1061 (Mahabub Email, dated Nov. 28,
    
     2009).
    
              Yet, significantly, Mr. Hailey responded on December 16, 2009, clarifying
    
     the deal was “not something we can execute overnight.” Id. at 1058 (Hailey
    
     Email, dated Dec. 16, 2009). Critically, Mr. Hailey explained that “[t]he business
    
     side of things would come into play after we have exec buy-in on the product
    
     side.” Id. (emphasis added). And in a subsequent email sent on January 5, 2010,
    
     Mr. Hailey further noted that although Apple was “pretty serious about looking at
    
     audio quality across the board,” the partnership “will take time—definitely more
    
     than a couple of months.” Id. at 1067–68 (Hailey Email, dated Jan. 5, 2010)
    
     (emphasis added).
    
              These Apple communications, however, did not temper Mr. Mahabub’s
    
     actions. On February 12, 2010, Mr. Mahabub forwarded an email to the
    
     GenAudio Board that contained actual communications between Mr. Tiscareno
    
     and Mr. Mahabub regarding the testing of GenAudio’s technology in the newest
    
     iPad model. But Mr. Mahabub added several fabricated sentences to the original
    
     email, including a line in which Mr. Tiscareno purports to say that he and Mr.
    
     Hailey “are both confident that we can get this ok’d by the big man if we play our
    
     cards right.” Id. at 1071–72 (Mahabub Email Forwarding Altered Tiscareno
    
     Email, dated Feb. 12, 2010). In the same fabricated email, Mr. Mahabub altered
    
     Mr. Tiscareno’s communications to describe AstoundSound as “the project [Mr.
    
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     Schiller] discussed for Christmas product rollout with you.” Id. at 1072. Mr.
    
     Mahabub also falsely told the GenAudio Board he had a “[g]reat meeting with
    
     [Mr.] Schiller yesterday” who was targeting a “Christmas rollout” and had also
    
     “requested to see a copy of the [GenAudio] valuation report ASAP.” Id. at 1071.
    
           Later that same day, GenAudio held a board meeting. After Mr. Mahabub
    
     summarized the purported discussions with Apple, the Board agreed that
    
     GenAudio should prepare a new stock offering and directed Mr. Mahabub to
    
     prepare a draft private-placement memorandum (“PPM”) for the GenAudio
    
     Board’s review.
    
           The Board formally approved the offering on March 5, 2010 (the “2010
    
     Offering”). Five days later, on March 10, 2010, Mr. Mahabub emailed fifteen of
    
     GenAudio’s shareholders the company’s valuation report, announcing that
    
     GenAudio would include that report in the 2010 Offering materials and the 2010
    
     Offering would “go live on March 15, 2010.” Id., Vol. V, at 1108 (Mahabub
    
     Email to Shareholders, dated Mar. 10, 2010). Mr. Mahabub gave these investors
    
     an opportunity—ahead of the formal offering—to buy up to 250,000 of Mr.
    
     Mahabub’s own GenAudio shares at fifty cents per share. In that same email, he
    
     explained the purchase would be a bargain compared to the $3.00-per-share price
    
     intended for the 2010 Offering. Mr. Mahabub also then stated that GenAudio was
    
     “starting to discuss the business side with [Apple], and I expect to have a very
    
     substantial license deal in place for their Christmas Product Rollout.” Id. at 1109.
    
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            The 2010 Offering included a PPM with a cover letter, dated March 15,
    
      2010, that Mr. Mahabub had signed. The cover letter was aimed specifically at
    
      current GenAudio shareholders “to keep [them] apprised of current
    
      developments.” Id. at 1120 (PPM Cover Letter, signed Mar. 15, 2010). In that
    
      letter, Mr. Mahabub represented, among other things, that the 2010 Offering was
    
      being conducted to provide “bridge capital” until GenAudio could “ink” a deal
    
      with the “LCEC.” 2 Id. That letter also represented that GenAudio, up to that
    
      point, had met with Apple marketing and technical management more than fifteen
    
      times, and would “start the actual embedded level integration process within the
    
      next 30 days”—i.e., presumably speaking of the integration of GenAudio’s
    
      technology into Apple’s products. Id.
    
            The 2010 Offering lasted through August 31, 2010. GenAudio did not file
    
      a registration statement for the 2010 Offering, nor did it provide an audited
    
      balance sheet to any potential investors. Regardless, the 2010 Offering yielded
    
      $3.513 million from sales of 1.171 million common shares.
    
            Around a month after the start of the 2010 Offering, in April 2010, Mr.
    
      Mahabub learned of an important “upcoming” internal meeting at Apple regarding
    
      GenAudio’s technology. This was the meeting where the “buy-in” from an Apple
    
      “exec” conceivably could be secured. Mr. Mahabub understood that if an
    
            2
                   The email refers to Apple as the “LCEC”—or Large Consumer
      Electronics Company—and neither party disputes that GenAudio’s investors
      generally understood that the term “LCEC” referred to Apple.
    
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      executive “did not give a ‘green light’ to continue with GenAudio, then
    
      discussions between GenAudio and Apple’s [handheld-devices] division . . .
    
      would end.” Id., Vol. VI, at 1498–99, ¶ 151.
    
            In the run-up to this crucial meeting, Mr. Tiscareno emailed Mr. Mahabub
    
      about the delivery of certain demonstration hardware—concluding with the
    
      following statement, “[n]o rush at the moment” because they “[do not] have a
    
      meeting date or time yet.” Id., Vol. V, at 1233 (Tiscareno Email, dated Apr. 7,
    
      2010). Mr. Mahabub responded, and also forwarded an altered version of the
    
      correspondence to the GenAudio Team. Among other things, Mr. Mahabub
    
      deleted from Mr. Tiscareno’s email the portion about not having a meeting date or
    
      time, and inserted the fabricated sentence, “Phil [Schiller] let us know earlier that
    
      this [meeting] might be postponed until early next week. Apparently Steve [Jobs]
    
      is planning on going out of town with his family for the weekend.” Id. at
    
      1225–26 (Mahabub Email Forwarding Altered Tiscareno Email, dated Apr. 8,
    
      2010). To his own forwarded response, Mr. Mahabub included a line indicating
    
      that the fictitious postponement “might be better given that Steve will be relaxed
    
      from having a weekend getaway with his family.” Id.
    
            At some point in April 2010, Mr. Mahabub learned that the specific date of
    
      the “exec buy-in” meeting would be sometime the following month. On April 30,
    
      2010, while attending a conference for investment bankers and broker-dealers,
    
      Mr. Mahabub sent at least one investor an email announcing that the LCEC was
    
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      “looking to acquire GenAudio’s tech for integration into their entire lineup of
    
      product offerings . . . and we are now waiting [for the time] when we will initiate
    
      negotiations, pending the CEO[’s] [approval of] the integrated product rollout
    
      strategy and the technical implementation strategy that will be presented to the
    
      CEO next week!!!” Id. at 1239 (Mahabub Email, dated Apr. 30, 2010). 3 The
    
      email prompted the investor to purchase 5,000 shares for a total of $15,000.
    
            Again, however, Mr. Mahabub’s enthusiasm did not mirror the reality of
    
      GenAudio’s dealing with Apple. On May 5, 2010, Mr. Mahabub emailed Mr.
    
      Tiscareno, offering to fly to Apple headquarters to attend the “exec buy-in”
    
      meeting and to coach Mr. Tiscareno on how best to present AstoundSound. Mr.
    
      Tiscareno replied:
    
                   Thanks for your offer to help us, but this is not that kind of
                   demo. Michael [Hailey] and I are pitching this as a concept, and
                   our proof of concept is what you developed for us. I think the
                   demo and the product will speak for itself. Once we get the go
                   ahead that this is a great idea, then the questions will be,
                   “[W]ell, what about the other technologies, have we reviewed
    
            3
                   Mr. Mahabub subsequently contended that his reference to Apple’s
      CEO—Steve Jobs—in connection with this meeting was the product of a
      reasonable misunderstanding: Mr. Tiscareno communicated with him about a
      high-ranking Apple official attending the meeting, Greg Joswiak, who went by the
      nickname, “Joz” (pronounced “Jaws”), and because he “didn’t know” that person
      and “had never heard” his name, he “understood” Mr. Tiscareno’s reference to
      “mean Steve Jobs.” Aplts.’ App., Vol. IX, at 2050, ¶ 24 (Decl. of Taj Jerry
      Mahabub); see id. at 2040 n.19 (Def. Mahabub’s Opp’n to Pl.’s Rev. Mot. for
      Summ. J., filed Mar. 30, 2018) (“[Mr.] Mahabub reasonably understood [Mr.]
      Tiscareno to be referring to ‘Jobs’—Steve Jobs. As such, if there was a mistake
      about whether it was ‘Jaws’ or ‘Jobs’, it was an honest mistake.” (citation
      omitted)).
    
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                   them? etc[.]” Then we sort of start over internally to prove that
                   we know what we are talking about, etc. We have to get to first
                   base[.]
    
      Id. at 1222 (Tiscareno Email, dated May 5, 2010) (emphases added).
    
            That same day, May 5, 2010, the “exec buy-in” meeting took place, with
    
      Mr. Tiscareno, Mr. Hailey, and Greg Joswiak, an Apple executive, in attendance.
    
      Mr. Joswiak “agreed that there was value in exploring ways to enhance the
    
      listening experience for people using iPods and iPhones.” Id., Vol. VII, at 1711
    
      (Michael Hailey Dep. Tr., dated Jan. 23, 2017).
    
            A day after the “exec buy-in” meeting, on May 6, 2010, Mr. Mahabub sent
    
      an email to the GenAudio Team and others with a purported transcript of a phone
    
      call he had supposedly just had with Mr. Tiscareno. Both the phone call itself
    
      and the transcript were fabrications. According to the fake transcript, Mr.
    
      Tiscareno reported to Mr. Mahabub that “the meeting could not have gone any
    
      better.” Id., Vol. IV, at 935 (Mahabub Email, dated May 6, 2010). Moreover,
    
      “Steve thought the technology was so extraordinary,” but “it will take a lot of
    
      time before you and Apple get to the business side.” Id. at 935–36. This was
    
      supposedly because Mr. Jobs believed the upcoming release of a new operating
    
      system version for iPhones and iPads already had many new features and
    
      AstoundSound “is too good to be rolled in to a giant pool of other features.” Id.
    
      at 936. The fake transcript further noted that Mr. Tiscareno “believe[d] [Mr.
    
      Jobs] wants to explode this technology into the world, and he stated he needs
    
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      some time to figure out the plan and when to launch this.” Id. And in the
    
      meantime, Mr. Jobs had “instructed all of us to be in a no radio period.” 4 Id.
    
            A couple of months later, on August 1, 2010, GenAudio sent investors a
    
      letter, signed by Mr. Mahabub, that purported to report on various business
    
      developments. The letter claimed, in relevant part, that:
    
                   In the very near future, it has been requested by the LCEC’s CEO
                   to have a “hand-shake” meeting with myself alongside meeting
                   with the LCEC’s expert in acoustic physics and others. This
                   meeting will take place within the next couple of weeks. As you
                   all may already know, due to our NDA with the LCEC, I am not
                   at liberty to talk about any details. I can say that we are still
                   moving forward with confidence and plan on carrying it through
                   all the way to the end, which could result in a significant revenue
                   generating license deal or the potential for acquisition of the
                   technology or the company.
    
      Id., Vol. V, at 1313 (Mahabub Letter to Shareholders, dated Aug. 1, 2010).
    
            On September 23, 2010, Mr. Mahabub met with Andrew Bright, an Apple
    
      employee with a Ph.D. in acoustics—along with Mr. Tiscareno and another Apple
    
      employee. That meeting had been previously set up by Mr. Tiscareno to happen
    
      on July 7, 2010, but it was delayed until September. Mr. Mahabub had altered
    
      Mr. Tiscareno’s email scheduling the ultimately postponed July meeting to state
    
      that the meeting with Mr. Bright was “requested by Steve himself” and that
    
    
            4
                    When Dell Skluzak, one of GenAudio’s prospective investors around
      that time, reached out to Mr. Tiscareno on October 30, 2013, to gather any
      comments he might have on the purported transcript, Mr. Tiscareno wrote that
      Mr. Mahabub’s transcript “is pure fabrication.” Aplts.’ App., Vol. IV, at 934
      (Tiscareno Email, dated Oct. 30, 2013).
    
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      “Steve would like to have an initial introduction to you during this meeting, just a
    
      simple handshake meeting with him.” Id. at 1304 (Mahabub Email Forwarding
    
      Altered Tiscareno Email, dated Jul. 2, 2010). However, the September meeting
    
      did not go well due to an argument between Mr. Mahabub and Mr. Bright. The
    
      record does not reveal the nature of the argument, however. Nevertheless,
    
      Apple’s employees continued to interact with GenAudio in the ensuing
    
      months—although the SEC claims that none of the work of the two companies
    
      together during this period was “substantive.” See id., Vol. II, at 368, ¶ 96 (Pl.’s
    
      Rev. Mot. for Summ. J., filed Feb. 16, 2018).
    
            On December 8, 2010, GenAudio sent investors another letter signed by
    
      Mr. Mahabub. Among other developments, Mr. Mahabub described ongoing
    
      communications with Apple, and falsely claimed he “met with their CEO and
    
      gave him a demo of our technology, and he [i.e., the CEO] stated, ‘I really like
    
      your technology and look forward to seeing you again in the future.’” Id., Vol. V,
    
      at 1336 (Mahabub Letter to Shareholders, dated Dec. 8, 2010). Mr. Mahabub told
    
      them further: “Although they are moving very slow, we are still on [Apple’s]
    
      radar screen, and remain very optimistic for a deal in the second or third quarter
    
      of 2011.” Id.
    
            But the new year did not usher in further significant developments in
    
      GenAudio’s quest for some sort of business venture with Apple. In mid-March
    
      2011, Mr. Mahabub sent an email to Mr. Isaac to request broken
    
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      iMacs—specifically, an iMac “with a bad screen or some form of prototype that
    
      has bad parts in it”—to create a demonstration of AstoundSound. Aplts.’ App.,
    
      Vol. VII, at 1702 (Mahabub Email, dated Mar. 23, 2011). Mr. Isaac replied that
    
      Mr. Mahabub should work with another Apple employee copied on the email “to
    
      sign all the necessary evaluation agreements.” Id. (Isaac Email, dated Mar. 23,
    
      2011). The record does not show whether Mr. Mahabub sought details on the
    
      nature or requirements of such evaluation agreements. Nevertheless, on March
    
      29, 2011, Mr. Mattos sent an email to GenAudio’s investors from Mr. Mahabub
    
      claiming that:
    
                   [Apple and GenAudio are] going to be signing a new set of
                   “evaluation and development” agreements. This will completely
                   prohibit myself or any of GenAudio’s team members [from]
                   disclos[ing] any further information about the LCEC, including
                   even the abbreviation LCEC in any future shareholder
                   correspondence. . . . After I sign the new development and
                   evaluation agreements, this email would be considered a breach
                   of the new agreement(s). This could damage our ability to move
                   forward with the LCEC for obvious reasons. Believe me when I
                   tell all of you that I wish I could disclose what is going on,
                   however, the fact of the matter is I cannot.
    
      Id., Vol. VI, at 1387 (Mattos Email to Shareholders, dated Mar. 29, 2011)
    
      (emphasis added). GenAudio never signed any evaluation agreements or any
    
      additional NDAs. And GenAudio never commenced its desired business venture
    
      with Apple. On Apple’s side, “interest in GenAudio’s technology slowly fizzled
    
      out over time.” Id. at 1505, ¶ 182. However, no one “explained to [Mr.]
    
      Mahabub that interest in GenAudio’s technology had fizzled out and that” Apple,
    
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      specifically its Mac Division, “would not be continuing to move forward with
    
      GenAudio.” Id. at ¶ 183.
    
            Despite the absence of significant progress in its dealings with Apple,
    
      GenAudio solicited equity investment (the “2011 Offering”) beginning April 2011
    
      and continuing through April 2012. Similar to the 2010 Offering, GenAudio did
    
      not file a registration statement for the 2011 Offering. GenAudio also did not
    
      provide an audited balance sheet to any prospective investors. Nevertheless, the
    
      2011 Offering still yielded $990,000.
    
            In addition to GenAudio’s two offerings, Mr. Mahabub also sold his
    
      personal GenAudio shares to investors. No registration statement was filed or
    
      otherwise in effect as to these sales. Mr. Mahabub’s sale of his personal shares
    
      between November 2009 and April 2012 yielded a total of approximately $2.6
    
      million from at least 85 investors.
    
                                               B
    
            In September 2015, the SEC filed its complaint, alleging that GenAudio
    
      and Mr. Mahabub violated antifraud provisions of the federal securities laws,
    
      specifically § 10(b) of the Exchange Act (15 U.S.C. § 78j(b)), Rule 10b-5 (17
    
      C.F.R. § 240.10b-5), and § 17(a) of the Securities Act (15 U.S.C. § 77q(a)). The
    
      SEC also alleged that GenAudio sold unregistered securities in violation of
    
      §§ 5(a) and (c) of the Securities Act (15 U.S.C. §§ 77e(a), 77e(c)). After
    
      discovery, the SEC moved for summary judgment on all of its claims.
    
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            The district court denied the SEC’s original summary judgment motion, and
    
      the SEC submitted a revised motion for summary judgment. The district court
    
      ultimately granted summary judgment as to this motion on a subset of the SEC’s
    
      claims, and denied summary judgment on the rest. The district court identified
    
      six statements as to which “their liability-creating character is beyond reasonable
    
      dispute” and granted summary judgment against GenAudio and Mr. Mahabub for
    
      violating § 10(b) and Rule 10b-5. SEC v. Mahabub, 343 F. Supp. 3d 1022,
    
      1043–44 (D. Colo. 2018). The district court first summarized five of these
    
      statements from 2010, and why it deemed them to create liability under § 10(b)
    
      and Rule 10b-5:
    
                   •     [Mr.] Mahabub’s March 10, 2010 e-mail to GenAudio
                         shareholders where he claimed that GenAudio was
                         “starting to discuss the business side with the LCEC,”
                         which investors generally understood to be a reference to
                         Apple. [5] [Mr.] Mahabub knew from [Mr.] Hailey’s
                         December 16, 2009 e-mail that “[t]he business side of
                         things would come into play after [Apple’s engineers
                         obtained] exec buy-in on the product side.” [6] [Mr.]
                         Mahabub further knew that “exec-buy-in” had not yet
                         happened. Consequently, this claim regarding “business
                         side” discussions with Apple was knowingly false.
    
                   •     [Mr.] Mahabub’s statement in the same March 10, 2010
                         e-mail that he “expect[ed] to have a very substantial
                         license deal in place for [the LCEC’s] Christmas Product
    
    
    
    
            5
                   See Aplts.’ App., Vol. V, at 1109; id., Vol. II, at 357, ¶ 41.
            6
                   See Aplts.’ App., Vol. IV, at 1058.
    
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                         Rollout.” [7] This statement is merely an extension of [Mr.]
                         Mahabub’s fabrication in a February 12, 2010 forwarded
                         e-mail to the GenAudio board in which [Mr.] Mahabub
                         altered [Mr.] Tiscareno’s words to make it appear that
                         [Mr.] Mahabub had recently discussed a “Christmas
                         product rollout” with Phil Schiller. [8] Thus, in his March
                         10, 2010 e-mail to shareholders, [Mr.] Mahabub had no
                         truthful basis to make a Christmas product rollout
                         prediction. Couching the statement in terms of an
                         expectation, rather than a certainty, does not take it out of
                         the realm of falsity: “[C]autionary language does not
                         protect material misrepresentations or omissions when
                         defendants knew they were false when made.” [9]
    
                  •      [Mr.] Mahabub’s March 15, 2010 cover letter
                         accompanying the 2010 Offering materials, which stated
                         that the offering was “being conducted to provide bridge
                         capital until we can ‘ink’ a deal with . . . the ‘LCEC.’” [10]
                          [Mr.] Mahabub had no reasonable basis to expect that a
                         deal with Apple was imminent enough that the 2010
                         Offering could be “bridge capital.”
    
                  •      [Mr.] Mahabub’s April 30, 2010 e-mail to an investor
                         stating that the LCEC was “looking to acquire GenAudio’s
                         tech for integration into their entire lineup of product
                         offerings . . . and we are now waiting [for the time] when
                         we will initiate negotiations, pending the CEO[’s]
                         [approval of] the integrated product rollout strategy and
                         the technical implementation strategy that will be
    
    
    
    
            7
                  See Aplts.’ App., Vol. V, at 1109.
            8
                  See Aplts.’ App., Vol. IV, at 1070–73.
            9
                  In re Prudential Sec. Inc. Ltd. P’ships Litig., 930 F. Supp. 68, 72
      (S.D.N.Y. 1996).
            10
                  See Aplts.’ App., Vol. V, at 1120.
    
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                         presented to the CEO next week!!!” [11] The Court may
                         assume without deciding that the “Jobs”/“Joz”
                         misunderstanding (a) actually happened and (b) created a
                         mistaken but reasonable misimpression in [Mr.]
                         Mahabub’s mind about the attendees at the upcoming
                         “exec buy-in” meeting. [12] Even so, [Mr.] Mahabub had no
                         reasonable basis to claim that the upcoming meeting would
                         encompass an “integrated product rollout strategy and [a]
                         technical implementation strategy.”
    
                   •     [Mr.] Mahabub’s August 1, 2010 investor letter claiming
                         that Steve Jobs had requested “a ‘hand-shake’ meeting”
                         with [Mr.] Mahabub “[i]n the very near future.” [13] This
                         was a blatant lie.
    
      Id. (alterations, with the exception of those involving honorifics, in original)
    
      (footnotes added) (citations omitted).
    
            Aside from those five 2010 statements, the district court also found that
    
      Mr. Mahabub’s March 29, 2011, email to shareholders stating that he would sign
    
      “evaluation agreements” with Apple “teased shareholders,” indicating “that these
    
      new agreements would completely prohibit mentioning the LCEC in future
    
      correspondence, including the upcoming 2011 Offering.” Id. at 1044–45. “For
    
      good measure,” the district court narrated, Mr. Mahabub told the shareholders,
    
      “[b]elieve me when I tell all of you that I wish I could disclose what is going on,
    
    
            11
                   See Aplts.’ App., Vol. V, at 1239.
            12
                   The SEC claims that no one told Mr. Mahabub that the “exec buy-in
      meeting” would include Apple’s CEO, Mr. Jobs. Mr. Mahabub counters that his
      reference to Mr. Jobs was the product of an “honest mistake.” Aplts.’ App., Vol.
      IX, at 2041 n.19; see supra note 3.
            13
                   See Aplts.’ App., Vol. V, at 1313.
    
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      however, the fact of the matter is I cannot.” Id. at 1045 (quoting Aplts.’ App.,
    
      Vol. VI, at 1387). The district court found this communication to be an
    
      actionable misrepresentation under § 10(b) and Rule 10b-5 because the evaluation
    
      agreements were “mentioned in the context of responding to [Mr.] Mahabub’s
    
      request for broken-down iMacs.” Id. (emphasis omitted).
    
            The district court further determined that one of these statements—Mr.
    
      Mahabub’s April 30, 2010, email prompting the recipient-investor to purchase
    
      5,000 GenAudio shares for $15,000—also violated §17(a)(2) of the Securities
    
      Act. In addition, the district court also granted summary judgment in favor of the
    
      SEC on its claims that GenAudio and Mr. Mahabub violated §§ 5(a) and 5(c) of
    
      the Securities Act, which prohibit the offer or sale of unregistered securities.
    
            After obtaining partial summary judgment on some of its claims, the SEC
    
      voluntarily withdrew the remainder and alerted the court that it was prepared to
    
      proceed to the remedy phase as to the claims regarding which the court had
    
      entered judgment in its favor. Thereafter, the district court ordered remedies for
    
      GenAudio and Mr. Mahabub’s violations. Specifically, the court ordered
    
      Appellants to disgorge the amount of their ill-gotten gains from their violations of
    
      the securities laws. Regarding GenAudio, its 2010 Offering and 2011 Offering
    
      yielded $3,513,000 and $990,000, respectively, which the district court ordered
    
      GenAudio to disgorge plus prejudgment interest. As for Mr. Mahabub’s personal
    
      sales of his GenAudio shares, the district court ordered Mr. Mahabub to disgorge
    
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      $1,280,900. While he made $2,593,900 from such sales, the district court limited
    
      disgorgement because of the statute of limitations and a tolling agreement.
    
            Additionally, the district court ordered GenAudio and Mr. Mahabub to pay
    
      civil penalties in the amounts of $4,503,000 and $1,280,900, respectively; these
    
      amounts represented their gross pecuniary gain. The district court also
    
      established a Fair Fund pursuant to 15 U.S.C. § 7246(a). Further, the district
    
      court enjoined Appellants from further violations of the securities laws, and
    
      permanently barred Mr. Mahabub from serving as an officer or director of a
    
      public company.
    
            The district court entered a final and, then, a slightly amended judgment in
    
      favor of the SEC. And Appellants timely appealed from that amended judgment.
    
                                               II
    
            We address each of Appellants’ three challenges to the district court’s
    
      judgment in turn, outlining the standards of review and substantive caselaw
    
      relevant to each issue and considering and resolving Appellants’ contentions.
    
      Specifically, Appellants contend that: (1) the district court erred in determining
    
      that no genuine disputes of material fact exist regarding the six statements that it
    
      identified—such that a finding of antifraud liability under § 10(b), Rule 10b-5,
    
      and (in one instance) § 17(a)(2) was appropriate; (2) the district court erred when
    
      it concluded that GenAudio was liable for the unregistered offer or sale of
    
      securities—a conclusion that was predicated on the court’s supposedly erroneous
    
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      determination that GenAudio did not qualify for two statutory exemptions; and
    
      (3) the district court erred in applying the disgorgement remedy to Appellants and
    
      requiring them to pay civil penalties. We reject each of Appellants’ challenges,
    
      concluding that they lack merit.
    
                                                A
    
            This Court “review[s] a district court’s grant of summary judgment de
    
      novo, using the same standard applied by the district court pursuant to Fed. R.
    
      Civ. P. 56(a).” Cillo v. City of Greenwood Village, 739 F.3d 451, 461 (10th Cir.
    
      2013). When applying this standard, “[w]e must ‘view facts in the light most
    
      favorable to’ the non-moving parties . . ., resolving all factual disputes and
    
      reasonable inferences in their favor.” Id. (quoting Tabor v. Hilti, Inc., 703 F.3d
    
      1206, 1215 (10th Cir. 2013)).
    
            “Although our review of the record is de novo, ‘we conduct that review
    
      from the perspective of the district court at the time it made its ruling, ordinarily
    
      limiting our review to the materials adequately brought to the attention of the
    
      district court by the parties.’” Fye v. Okla. Corp. Comm’n, 516 F.3d 1217, 1223
    
      (10th Cir. 2008) (quoting Adler v. Wal-Mart Stores, Inc., 144 F.3d 664, 671 (10th
    
      Cir. 1998)). “Summary judgment must be granted if ‘there is no genuine dispute
    
      as to any material fact’ and the moving party is ‘entitled to judgment as a matter
    
      of law.’” Cillo, 739 F.3d at 461 (quoting F ED . R. C IV . P. 56(a)); see also Copelin-
    
      Brown v. N.M. State Pers. Off., 399 F.3d 1248, 1253 (10th Cir. 2005) (“Summary
    
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      judgment is appropriate if there is no genuine issue of material fact and the
    
      moving party is entitled to judgment as a matter of law.”).
    
            “[O]nce the movant has made a showing that there is no genuine dispute of
    
      material fact, the non-moving party must ‘make a showing sufficient to establish
    
      the existence of an element essential to that party’s case, and on which that party
    
      will bear the burden of proof at trial.’” SEC v. Thompson, 732 F.3d 1151, 1157
    
      (10th Cir. 2013) (quoting Celotex Corp. v. Catrett, 477 U.S. 317, 322 (1986)).
    
      “For dispositive issues on which the [nonmovant] will bear the burden of proof at
    
      trial, [the nonmovant] must ‘go beyond the pleadings and designate specific facts
    
      so as to make a showing sufficient to establish the existence of an element
    
      essential to [his] case in order to survive summary judgment.’” Cardoso v.
    
      Calbone, 490 F.3d 1194, 1197 (10th Cir. 2007) (third alteration in original)
    
      (quoting Sealock v. Colorado, 218 F.3d 1205, 1209 (10th Cir. 2000)).
    
            The nonmovant “must do more than simply show that there is some
    
      metaphysical doubt as to the material facts.” Champagne Metals v. Ken-Mac
    
      Metals, Inc., 458 F.3d 1073, 1084 (10th Cir. 2006) (quoting Palladium Music,
    
      Inc. v. EatSleepMusic, Inc., 398 F.3d 1193, 1196 (10th Cir. 2005)). “[T]he
    
      relevant inquiry is ‘whether the evidence presents a sufficient disagreement to
    
      require submission to a jury or whether it is so one-sided that one party must
    
      prevail as a matter of law.’” Bingaman v. Kan. City Power & Light Co., 1 F.3d
    
      976, 980 (10th Cir. 1993) (quoting Anderson v. Liberty Lobby, Inc., 477 U.S. 242,
    
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      251–52 (1986)). “To defeat a motion for summary judgment, [the nonmovant’s]
    
      evidence, including testimony, must be based on more than mere speculation,
    
      conjecture, or surmise.” Self v. Crum, 439 F.3d 1227, 1230 (10th Cir. 2006)
    
      (quoting Bones v. Honeywell Int’l, Inc., 366 F.3d 869, 875 (10th Cir. 2004)).
    
      “Unsubstantiated allegations carry no probative weight in summary judgment
    
      proceedings.” Id. (quoting Phillips v. Calhoun, 956 F.2d 949, 951 n.3 (10th Cir.
    
      1992)); accord Annett v. Univ. of Kan., 371 F.3d 1233, 1237 (10th Cir. 2004).
    
                                               B
    
            Appellants claim that the district court erred in granting summary judgment
    
      in the SEC’s favor as to its statutory and regulatory claims—under § 10(b)(5),
    
      Rule 10b-5, and § 17(a)(2)—because there are genuine disputes of material fact
    
      regarding the six statements that the court found actionable.
    
                                                1
    
            To establish a violation under § 10(b) of the Exchange Act and Rule 10b-5,
    
      the SEC must establish that Appellants “made: (1) ‘a misrepresentation or
    
      omission (2) of material fact, (3) with scienter, (4) in connection with the
    
      purchase or sale of securities, and (5) by [means of interstate commerce].’” SEC
    
      v. Smart, 678 F.3d 850, 856–57 (10th Cir. 2012) (alteration in original) (quoting
    
      SEC v. Wolfson, 539 F.3d 1249, 1256 (10th Cir. 2008)). “A statement or
    
      omission is only material if a reasonable investor would consider it important in
    
      determining whether to buy or sell stock.” Grossman v. Novell, Inc., 120 F.3d
    
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      1112, 1119 (10th Cir. 1997); accord In re Level 3 Commc'ns, Inc. Sec. Litig., 667
    
      F.3d 1331, 1339 (10th Cir. 2012). Scienter is an “intent to deceive, manipulate,
    
      or defraud.” Ernst & Ernst v. Hochfelder, 425 U.S. 185, 193 (1976). Section
    
      17(a)(2) of the Securities Act “requires substantially similar proof with respect to
    
      the offer or sale of securities.” Smart, 678 F.3d at 857 (citing Wolfson, 539 F.3d
    
      at 1256). “The primary ‘difference between § 17(a) and § 10(b) lies in the
    
      element of scienter.’” 14 Id. (quoting Wolfson, 539 F.3d at 1256). Section 10(b)
    
      (as well as Rule 10b-5) requires that the SEC establish at least recklessness,
    
    
            14
                By its terms, § 17(a)(2) declares it unlawful “to obtain money or
      property by means of any untrue statement of a material fact or any omission to
      state a material fact necessary in order to make the statements made, in light of
      the circumstances under which they were made, not misleading.” 15 U.S.C.
      § 77q(a)(2). The district court noted that this language about the receipt of
      money or property presented “some question under Securities Act § 17(a)(2)
      whether the SEC must prove reliance and injury on the part of some person who
      acted on the misstatements or omissions.” Mahabub, 343 F. Supp. 3d at 1042. It
      invited the parties to comment on this question. And, though it noted that
      Appellants said “nothing about this issue,” the SEC did respond. Id. at 1043.
      Concerning that response, the court said: “The SEC’s arguments persuade the
      Court that the statutory language does not demand reliance and injury on the part
      of any purchaser, but only ‘a causal link between the violator’s deceptive
      statements and receipt of money or property.’” Id. (quoting Aplts.’ App., Vol. II,
      at 390). This purported causation element was the principal reason the court
      singled out only one of the six statements for liability under § 17(a)(2). See id. at
      1046. We need not definitively opine, however, on whether the court was correct
      in divining the existence of a causation element in a claim under § 17(a)(2). As
      we discuss infra, insofar as Appellants do make a § 17(a)(2) argument, it does not
      implicate the ostensible causation element that the district court found to exist.
      Accordingly, any such argument by Appellants is waived, and we need not
      consider it further. See, e.g., Bronson v. Swensen, 500 F.3d 1099, 1104 (10th Cir.
      2007) (“[W]e routinely have declined to consider arguments that are not raised, or
      are inadequately presented, in an appellant’s opening brief.”).
    
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      whereas it need only demonstrate negligence to establish a violation of § 17(a)(2).
    
      See id. “Fundamentally, both § 17(a) and § 10(b) are designed to protect
    
      ‘investors from fraudulent practices.’” Id. (quoting Wolfson, 539 F.3d at 1257).
    
                                               2
    
            Appellants contend the six misstatements “were rendered immaterial by
    
      surrounding circumstances, are not actionable under the bespeaks[-]caution
    
      doctrine, are non-actionable statements of opinion, or were not
    
      misrepresentation[s]” at all. Aplts.’ Opening Br. at 16–17. In essence,
    
      Appellants claim that Mr. Mahabub “reasonably believed GenAudio would reach
    
      a deal with Apple.” Id. at 17. And “[t]his belief was reasonable given the
    
      extensive discussions and integration work [Mr.] Mahabub conducted with Apple
    
      personnel.” Id. “Thus,” Appellants write, “many of the alleged
    
      misrepresentations, which express optimism to actual and potential investors that
    
      a deal with Apple would be completed, were not made with scienter or
    
      negligence.” Id. Appellants frame the six statements as, “in fact, representations
    
      relaying [Mr.] Mahabub’s objectively and subjectively reasonable beliefs, which
    
      [are] neither fraudulent nor negligent.” Id.
    
            The SEC counters, claiming “there was no genuine dispute that
    
      [Appellants] made material misrepresentations regarding GenAudio’s relationship
    
      with Apple, and made them with scienter.” Aplee.’s Resp. Br. at 32–33.
    
      According to the SEC, Appellants’ “arguments to the contrary rely on [Mr.]
    
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      Mahabub’s purported subjective belief that a deal with Apple would be
    
      accomplished at some point, which is insufficient to raise a genuine issue of fact
    
      as to the specific misrepresentations [Appellants] made to investors.” Id. at 33.
    
             We discuss the six statements at issue—in the context of Appellants’
    
      arguments—and consider whether there are any material factual disputes
    
      regarding those statements. We conclude that there are no such disputes and that
    
      the district court properly entered judgment as a matter of law in favor of the
    
      SEC.
    
                                                3
    
             We first address the two statements in the March 10, 2010, email that the
    
      district court determined were fraudulent and, more specifically, made in
    
      violation of § 10(b)(5) and Rule 10b-5.
    
                                                a
    
             First, Appellants argue that the March 10 email to shareholders stating that
    
      GenAudio was “starting to discuss the business side with the LCEC,” see Aplts.’
    
      App., Vol. V, at 1109, did not violate the securities laws because “a genuine
    
      dispute of material fact exists regarding whether this statement was made with
    
      scienter or negligence,” Aplts.’ Opening Br. at 21. This is because, they say,
    
      “[u]nder the circumstances, it was reasonable for [Mr.] Mahabub to assert
    
      GenAudio was ‘starting to discuss the business side with the LCEC.’” Id. at 22.
    
      In this connection, Appellants challenge the district court’s finding of falsity
    
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      because Mr. Mahabub “had raised negotiating points with Apple regarding a
    
      potential transaction” by March 2010. Id. Appellants contend the district court
    
      ignored the fact that Mr. Mahabub indicated in his correspondence with Apple
    
      employees that “he still understood a deal would be reached in the next 3–6
    
      months, and the vital fact [that] [Mr.] Mahabub’s Apple contacts never told [Mr.]
    
      Mahabub his belief was unrealistic.” Id. at 23 (emphasis omitted).
    
            The SEC, on the other hand, asserts that the statement was “misleadingly
    
      false” because Mr. Mahabub “[told] shareholders that GenAudio was discussing
    
      the business side of things with Apple, when [Mr.] Mahabub knew that a
    
      predicate condition to that happening”—that is, the “exec buy-in” meeting—“had
    
      not yet occurred.” Aplee.’s Resp. Br. at 40. And regarding scienter, the SEC
    
      states that, regardless of Mr. Mahabub’s genuine belief that a deal with Apple
    
      would be reached in the next 3–6 months, “his subjective belief . . . cannot negate
    
      that he was at least reckless when he told investors that Apple was already
    
      discussing the business side of things with GenAudio, when in fact they were not
    
      and Apple had told [Mr.] Mahabub that that would not happen until there was
    
      buy-in on the product side.” Id.
    
            We conclude that Appellants’ arguments lack merit. Regarding scienter,
    
      Appellants’ attempt to frame the record facts in a manner that paints a rosy
    
      picture of Mr. Mahabub’s personal understanding and unilateral discussions with
    
      Apple’s employees fails to create a genuine dispute of material fact. We have
    
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      defined “recklessness” as “conduct that is an extreme departure from the
    
      standards of ordinary care, and which presents a danger of misleading buyers or
    
      sellers that is either known to the defendant or is so obvious that the actor must
    
      have been aware of it.” City of Philadelphia v. Fleming Cos., Inc., 264 F.3d
    
      1245, 1258 (10th Cir. 2001) (quoting Anixter v. Home–Stake Prod. Co., 77 F.3d
    
      1215, 1232 (10th Cir. 1996)). Like the district court, we conclude that Mr.
    
      Mahabub—given Mr. Hailey’s December 16, 2009, e-mail—knew or exhibited
    
      recklessness regarding the fact that “[t]he business side of things would come into
    
      play after [Apple engineers obtained] exec buy-in on the product side.” Aplts.’
    
      App., Vol. IV, at 1058 (emphasis added). At the very least, as the SEC argues, it
    
      must have been obvious to Mr. Mahabub that the “business side of things” had
    
      not commenced when he sent the March 10 email to GenAudio’s shareholders
    
      indicating that the company was discussing business matters with Apple.
    
            Crucially, there is nothing in the record suggesting that Mr. Mahabub had a
    
      factual basis for believing that the “exec buy-in on the product side” had occurred
    
      at the time he sent the March 10 email. Indeed, approximately a mere three
    
      months before the March 10 email was sent, Mr. Mahabub had asked Mr. Hailey
    
      in an email if he had “any idea as to when the exec buy-in might take place.” Id.,
    
      Vol. IV, at 1057 (Mahabub Email, dated Dec. 22, 2009). The record is unclear
    
      whether Mr. Hailey responded to that email. However, at the very least, Mr.
    
      Mahabub’s general and open-ended inquiry of Mr. Hailey bolsters the inference
    
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      that, around the time of the March 10 email, Mr. Mahabub had no knowledge that
    
      an “exec buy-in” meeting would occur in the near future—much less that it
    
      already had occurred.
    
            Furthermore, as detailed supra, on January 5, 2010, in response to a
    
      separate email from Mr. Mahabub, Mr. Hailey wrote that Apple was “pretty
    
      serious about looking at audio quality across the board and this will take
    
      time—definitely more than a couple of months.” Id. at 1068 (emphases added).
    
      Thus, in early January 2010, Mr. Hailey had communicated to Mr. Mahabub that
    
      Apple was conducting a comprehensive inquiry of a dimension of the product
    
      side—i.e., audio quality—that would certainly take more than two months.
    
      Absent contrary signals—and the record reveals none—this communication
    
      should have negated any reasonable belief Mr. Mahabub harbored, by the time he
    
      sent the March 10 email (a few months after the Hailey email) that the product-
    
      side work had been completed and “exec buy-in” had been achieved, such that
    
      GenAudio’s dealings with Apple had progressed to the business side.
    
      Consequently, the district court rightly concluded that Mr. Mahabub acted with
    
      scienter; at the very least, he acted recklessly in making the March 10
    
      representation at issue here.
    
            The fact that Mr. Mahabub subjectively believed that the deal with Apple
    
      would happen in a few months because no one from Apple corrected him does not
    
      alter the calculus. The securities laws impose a personal obligation on corporate
    
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      executives, like Mr. Mahabub, to sufficiently ground their communications in
    
      facts. See, e.g., Omnicare, Inc. v. Laborers Dist. Council Const. Indus. Pension
    
      Fund, 575 U.S. 175, 188–89 (2015) (“[A reasonable investor] expects not just that
    
      the issuer believes the opinion (however irrationally), but that it fairly aligns with
    
      the information in the issuer’s possession at the time.”); Hampton v. root9B
    
      Techs., Inc., 897 F.3d 1291, 1299 (10th Cir. 2018) (“[S]tatements of opinion or
    
      belief must rest on ‘a factual basis that justifies them as accurate, the absence of
    
      which renders them misleading.’” (alteration in original) (emphasis added)
    
      (quoting Grossman, 120 F.3d at 1123)).
    
            Thus, no matter how heartfelt their subjective beliefs, corporate executives,
    
      like Mr. Mahabub, cannot make material representations to shareholders in
    
      disregard or contravention of obvious facts, nor can they find absolution in the
    
      failures of others to disabuse them of their magical thinking regarding obvious
    
      facts. See Omnicare, 575 U.S. at 188 (“Consider an unadorned statement of
    
      opinion about legal compliance: ‘We believe our conduct is lawful.’ If the issuer
    
      makes that statement without having consulted a lawyer, it could be misleadingly
    
      incomplete. In the context of the securities market, an investor, though
    
      recognizing that legal opinions can prove wrong in the end, still likely expects
    
      such an assertion to rest on some meaningful legal inquiry—rather than, say, on
    
      mere intuition, however sincere.” (emphasis added)); Virginia Bankshares, Inc. v.
    
      Sandberg, 501 U.S. 1083, 1094 (1991) (discussing potential liability stemming
    
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      from director’s statement to minority shareholders that the $42 tender price of a
    
      stock was “high” and “fair” that “depended on whether provable facts about the
    
      Bank’s assets, and about actual and potential levels of operation, substantiated a
    
      value that was above, below, or more or less at the $42 figure”); see also
    
      Nakkhumpun v. Taylor, 782 F.3d 1142, 1159 (10th Cir. 2015) (“An opinion is
    
      considered false if the speaker does not actually or reasonably hold that opinion.”
    
      (emphasis added)), cert. dismissed, 577 U.S. 981 (2015).
    
            Stated otherwise, no matter how Panglossian their view of the world,
    
      corporate executives, like Mr. Mahabub, cannot make material representations to
    
      their shareholders in blatant disregard of obvious facts and be excused by the
    
      failures of others to correct their false notions. And there can be no doubt that
    
      the district court correctly found that the March 10 statement at issue was false.
    
      Irrespective of the business overtures that Mr. Mahabub made to Apple’s
    
      executives, they had made it crystal clear that no business negotiations would take
    
      place between GenAudio and Apple until after there was “exec buy-in,” and the
    
      record provides no basis for a reasonable belief that such buy-in had occurred
    
      when Mr. Mahabub sent the email on March 10.
    
            Accordingly, for the foregoing reasons, we reject Appellants’ first
    
      challenge.
    
    
    
    
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                                               b
    
            Second, Appellants contend that Mr. Mahabub’s statement—found in the
    
      same March 10, 2010, email—that he “expect[ed] to have a very substantial
    
      license deal in place for [the LCEC’s] Christmas Product Rollout,” see Aplts.’
    
      App, Vol. V, at 1109, was a non-actionable statement of opinion. The SEC
    
      counters that “even assuming this statement could be so characterized, as
    
      [Appellants] recognize, statements of opinion can be actionable if, among other
    
      things, they omit facts that show that [Appellants] ‘lacked the basis for making
    
      those statements that a reasonable investor would expect.’” Aplee.’s Resp. Br. at
    
      41 (quoting Omnicare, 575 U.S. at 196). And, here, the SEC states that Mr.
    
      Mahabub “omitted that he had no factual basis to make this statement regarding
    
      the specific timing of any license deal.” Id.
    
            The SEC has the better of this dispute. Statements of opinion are indeed
    
      actionable if the speaker omits material facts that make the statements misleading
    
      to would-be reasonable investors. See Omnicare, 575 U.S. at 189–91. In this
    
      instance, the SEC is correct: even if Mr. Mahabub’s “Christmas product rollout”
    
      statement can be characterized as an opinion, Mr. Mahabub omitted certain
    
      information that resulted in the statement being misleading to a reasonable
    
      investor. In particular, Mr. Mahabub omitted the key fact that he had fabricated
    
      the “Christmas product rollout” plan out of whole cloth and that the meeting with
    
    
    
    
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      Mr. Schiller where this supposed plan was discussed was a figment of his
    
      imagination.
    
            Indeed, the undisputed facts show that GenAudio’s discussions with Apple
    
      had not reached the point—by the time Mr. Mahabub sent the March 10 email,
    
      containing the “Christmas product rollout” statement—where Mr. Mahabub could
    
      have harbored any reasonable belief that any licensing deal was even on the table
    
      for discussion with Apple. Indeed, Mr. Mahabub cites no portions of the record
    
      in his briefing (outside of his own statements) that even mention a “Christmas
    
      product rollout”—let alone reflect his discussions with Apple executives
    
      regarding one. To be sure, Appellants make much of GenAudio’s purported
    
      “fifteen in-person meetings” and “extensive discussions, including many phone
    
      calls, and hundreds upon hundreds, if not thousands of emails regarding
    
      GenAudio’s technology.” Aplts.’ Opening Br. at 25. But this line of argument
    
      actually works against Appellants: given this purported heavy volume of
    
      communications—much of it allegedly documented—between GenAudio and
    
      Apple, if Apple were even remotely considering a Christmas product rollout and
    
      related license agreement with GenAudio, logic strongly suggests that there
    
      would be some reference, however slight, to these matters in the record. Yet
    
      Appellants cannot direct us to any such reference.
    
            Given all of this, we cannot help but conclude that any fanciful belief that
    
      may have led Mr. Mahabub to send the email regarding the purported Christmas
    
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      product rollout did not “fairly align[] with the information” in his “possession at
    
      the time,” and his words—whether expressing an opinion or not—provide the
    
      foundation for liability under the securities laws. Omnicare, 575 U.S. at 189.
    
            Appellants’ related challenge to the district court’s falsity and scienter
    
      findings regarding the “Christmas product rollout” statement perforce suffers a
    
      like fate. Appellants once again rely on Mr. Mahabub’s own “subjective belief”
    
      that a deal would be reached in time for a Christmas rollout. Aplts.’ Opening Br.
    
      at 26. They argue that, because Apple employees never told Mr. Mahabub that
    
      this optimism was misguided or unreasonable, he is not accountable for his
    
      mistaken belief. However, as we have indicated supra, this sort of argument is
    
      not countenanced by the securities laws. Neither the failure of Mr. Mahabub to
    
      remove his rose-colored glasses when confronted with obvious facts painting a
    
      bleaker picture of the state of GenAudio’s interactions with Apple, nor any failure
    
      by Apple to disabuse him of his fanciful subjective notions can absolve Mr.
    
      Mahabub and GenAudio of liability. The “Christmas product rollout” statement
    
      at issue here was false—indeed, fabricated. And, at a minimum, Mr.
    
      Mahabub—the acknowledged fabricator of the statement—acted with recklessness
    
      in communicating it. 15
    
            15
                  Appellants fall back on the assertion that the two statements from the
      March 10 email—read “as a whole”—show Mr. Mahabub “reasonably believed a
      deal with Apple was close at hand.” Aplts.’ Opening Br. at 26–27. However, like
      the SEC, we reject this assertion out of hand. Such that it was, Mr. Mahabub’s
                                                                            (continued...)
    
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                                              ***
    
            In sum, as to the two statements that the district court identified in the
    
      March 10 email, we reject Appellants’ contentions of district-court error.
    
                                                4
    
            Appellants next challenge the district court’s findings of liability under
    
      § 10(b)(5) and Rule 10b-5 as to Mr. Mahabub’s March 15, 2010, cover letter
    
      accompanying the 2010 Offering materials. The cover letter stated that the 2010
    
      Offering was “being conducted to provide bridge capital until we can ‘ink’ a deal
    
      with . . . [LCEC, i.e., Apple].” See Aplts.’ App., Vol. V, at 1120. Appellants
    
      attack the district court’s ruling in three principal ways. Specifically, they argue
    
      that the statement in the cover letter was: (1) actually accurate in light of Mr.
    
      Tiscareno’s testimony; (2) non-actionable under the bespeaks-caution doctrine;
    
      and (3) a non-actionable statement of corporate optimism.
    
            The SEC retorts that, rather than deeming the cover letter’s statement
    
      accurate, Mr. Tiscareno’s testimony actually shows that the cover letter’s
    
      statement contained opinions that were not grounded in any facts that were within
    
      Mr. Tiscareno’s knowledge. As for Appellants’ invocation of the bespeaks-
    
      caution and corporate-optimism theories, the SEC succinctly explains that
    
            15
               (...continued)
      belief in this regard was hardly reasonable; it was entirely one-sided and lacking
      in any factual foundation. Therefore, at the very least, Mr. Mahabub acted
      recklessly in fabricating and then communicating information regarding the
      purported imminent deal with Apple to GenAudio’s investors.
    
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      “[n]either concept applies to this statement.” Aplee.’s Resp. Br. at 43. The
    
      agency further reasons as follows: “Rather than being a forward-looking
    
      statement or a vague statement of loose optimism, there is no genuine dispute that
    
      this statement specifically conveys to the investor the (false) fact that a deal with
    
      Apple was at that present time sufficiently close that any money raised would be
    
      a short-term ‘bridge’ until such a deal can be ‘ink[ed].’” Id. (alteration in
    
      original) (quoting Aplts.’ App., Vol. V, at 1120).
    
            Once again, we conclude that Appellants’ arguments are unavailing. As we
    
      further detail infra, we agree with the district court’s and the SEC’s conclusion
    
      that the March 15 statement was intended to (falsely) communicate that a deal
    
      between GenAudio and Apple was imminent and that the 2010 Offering was
    
      needed to provide GenAudio with capital during the reasonably short period
    
      necessary to close the deal with Apple. As a consequence, Mr. Tiscareno’s
    
      testimony actually undercuts Appellants’ contention that the cover letter’s
    
      statement was not false—rather than helping them. When shown that statement
    
      for the first time, Mr. Tiscareno was asked the following question: “Is there
    
      anything else, looking at this, that you find inaccurate?” Aplts.’ App., Vol. VI, at
    
      1599 (Victor Tiscareno Dep. Tr., dated Dec. 16, 2016). Mr. Tiscareno responded,
    
      “Oh. No. . . . I mean, . . . I can think of opinions that you didn’t ask about. But
    
      it’s just opinions that the document—that I’ve never read before, really.” Id.
    
    
    
    
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      (emphasis added). However, Appellants’ analysis of this statement effectively
    
      stops at the word “No” and fails to read Mr. Tiscareno’s testimony in context.
    
            As Appellants reason, Mr. “Tiscareno agreed under oath there was nothing
    
      inaccurate about this statement in the March 15, 2010 cover letter.” Aplts.’
    
      Opening Br. at 30. However, this interpretation of Mr. Tiscareno’s
    
      testimony—when viewed in context—is untenable. The most natural reading of
    
      Mr. Tiscareno’s testimony is that he never before encountered the substance of
    
      the cover letter’s statement and considered the statement as simply expressing Mr.
    
      Mahabub’s opinion. This reading of his testimony supports the district court’s
    
      finding that the statement was false. In particular, that is so because, by
    
      Appellants’ own account, “[Mr.] Tiscareno was GenAudio’s primary contact at
    
      Apple . . . and thus was very knowledgeable regarding GenAudio’s relationship
    
      with Apple.” Id. It stands to reason, therefore, that if anyone would have been in
    
      a position to know of the existence of an imminent deal between GenAudio and
    
      Apple and to communicate that information to Mr. Mahabub, it would have been
    
      Mr. Tiscareno. Yet it is patent from his testimony that Mr. Tiscareno knew of no
    
      such deal and necessarily, therefore, made no such communication to Mr.
    
      Mahabub. In short, far from the inference Appellants hope to draw from it, Mr.
    
      Tiscareno’s testimony strongly indicates that there would have been no factual
    
      foundation to Mr. Mahabub’s message that a deal between GenAudio and Apple
    
    
    
    
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      was imminent. Accordingly, the district court properly found that this cover letter
    
      statement was false.
    
            In attempting to reimagine the statement’s import, Appellants rely on the
    
      corporate-optimism doctrine. But this reliance is misplaced. “Statements
    
      classified as ‘corporate optimism’ or ‘mere puffing’ are typically forward-looking
    
      statements, or are generalized statements of optimism that are not capable of
    
      objective verification.” Grossman, 120 F.3d at 1119. Thus, “[v]ague, optimistic
    
      statements are not actionable because reasonable investors do not rely on them in
    
      making investment decisions.” Id. (collecting cases); see also SEC v. Nacchio,
    
      438 F. Supp. 2d 1266, 1281 (D. Colo. 2006) (“It is true that vague statements of
    
      corporate optimism are not materially misleading, as ‘reasonable investors do not
    
      rely on them in making investment decisions.’” (quoting Grossman, 120 F.3d at
    
      1119)).
    
            In particular, Appellants contend that “[t]he statement about ‘inking’ a deal
    
      does nothing more than express GenAudio’s optimism such a deal might transpire
    
      at some unknown time in the future. The statement does not even provide a
    
      timeframe for that deal to happen.” Aplts.’ Opening Br. at 33. Thus, Appellants
    
      attempt to persuade us that the statement “is a classic example of the type of
    
      vague statement of corporate optimism that is non-actionable.” Id. (citing San
    
      Leandro Emergency Med. Grp. Profit Sharing Plan v. Philip Morris Cos., 75 F.3d
    
      801, 811 (2d Cir. 1996)).
    
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            We disagree. The statement’s use of the term “bridge capital” is
    
      significant. As Appellants themselves define it, the term “bridge capital” “is a
    
      commonly used corporate term that describes temporary funding a company needs
    
      to cover its operating expenses until some permanent source of funding can be
    
      secured in the future.” Id. (emphasis added). Because, even under this definition,
    
      the term conveys that funding is being sought only to serve a temporary stopgap
    
      purpose, this seems to necessarily connote that there is a realistic expectation that
    
      permanent funding will be secured in the reasonably near future—not, as
    
      Appellants suggest, at some hoped-for, nebulous “unknown time in the future.”
    
      Id.; cf., e.g., Bridge Loan, A MERICAN H ERITAGE DICTIONARY (3d ed. 1992) (“A
    
      short-term loan intended to prove or extend financing until a more permanent
    
      arrangement is made.”); Loan, B LACK ’ S L AW D ICTIONARY (11th ed. 2019)
    
      (defining “bridge loan” as “[a] short-term loan that is used to cover costs until
    
      more permanent financing is arranged or to cover a portion of costs that are
    
      expected to be covered by an imminent sale,” which is also “[a]lso termed bridge
    
      financing”). We think that a reasonable investor would draw this meaning from
    
      the use of the term.
    
            Moreover, the term would very likely indicate to a reasonable investor that
    
      the business owner had more than a hope and a prayer that, during this short
    
      temporal window, a source of permanent funding would materialize. Stated
    
      otherwise, it seems implausible that a reasonable investor would interpret the
    
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      cover letter’s statement, including the term “bridge capital,” to mean, as
    
      Appellants contend, that the company’s CEO merely harbored the subjective hope
    
      that “a deal” to provide a permanent source of funding “might transpire.” Aplts.’
    
      Opening Br. at 33; see, e.g., Omnicare, 575 U.S. at 188–89. That would make
    
      little commercial sense.
    
            Thus, even accepting Appellants’ definition of the term “bridge capital,” its
    
      use in the cover letter’s statement is not, in our view, compatible with Appellants’
    
      suggestion that the statement effectively amounts to little more than Mr.
    
      Mahabub’s optimistic daydreaming about a business venture between GenAudio
    
      and Apple that might take place at some unknown future time. The term conveys
    
      something more definite both in terms of the occurrence of the contemplated
    
      permanent funding—here, supposedly through a signed deal with Apple—and the
    
      timeline for its occurrence, i.e., a short one. The cover letter’s statement did not
    
      need to spell out a certain end date for a reasonable investor to understand that a
    
      definite deal was at least contemplated and that there was a reasonable
    
      expectation (even though not a guarantee) that the deal would come to fruition in
    
      the short term.
    
            We conclude that Mr. Mahabub either knew that a reasonable investor
    
      would attach such a definite meaning to the cover letter’s statement or was
    
      reckless regarding the risk that a reasonable investor would do so. And because
    
      no such deal between GenAudio and Apple was imminent, nor a factual basis for
    
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      any expectation that it was imminent, we are hard pressed to find fault with the
    
      SEC’s conclusion that “this [cover letter] statement specifically conveys to the
    
      investor the (false) fact that a deal with Apple was at that present time
    
      sufficiently close that any money raised would be a short-term ‘bridge’ until such
    
      a deal can be ‘ink[ed].’” Aplee.’s Resp. Br. at 43 (second alteration in original)
    
      (first emphasis added) (quoting Aplts.’ App., Vol. V, at 1120).
    
            Likewise, we conclude that Appellants’ reliance on the bespeaks-caution
    
      doctrine is unfounded. Forward-looking statements are considered immaterial
    
      when the defendant has provided “sufficiently specific risk disclosures or other
    
      cautionary statements . . . to nullify any potentially misleading effect.”
    
      Grossman, 120 F.3d at 1120. In assessing whether a statement is not actionable
    
      under this doctrine, we look for evidence of “general, forward looking projections
    
      dealing with subjects that were dealt with in much greater detail in the cautionary
    
      sections of the registration statement and amendments thereto.” Id. at 1122
    
      (emphasis added). The “relevant inquiry concerns the total mix of information
    
      available to the market at the time of the allegedly fraudulent statements.” Id.
    
      (citing Basic, Inc. v. Levinson, 485 U.S. 224, 246 (1988)).
    
            Overall, “the cautionary statements must be substantive and tailored to the
    
      specific future projections, estimates or opinions . . . which the plaintiffs
    
      challenge.” Id. at 1120 (omission in original) (quoting In re Donald J. Trump
    
      Casino Sec. Litig.-Taj Mahal Litig., 7 F.3d 357, 371 (3d Cir. 1993)); see In re
    
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    Appellate Case: 19-1454   Document: 010110675766       Date Filed: 04/26/2022   Page: 44
    
    
    
      Prudential Sec. Inc. Ltd. P’ships Litig. (“In re Prudential”), 930 F. Supp. 68, 72
    
      (S.D.N.Y. 1996) (“Cautionary language cited to justify application of the doctrine
    
      must precisely address the substance of the specific statement or omission that is
    
      challenged.”). Furthermore, as Appellants themselves acknowledge, “cautionary
    
      language does not protect material misrepresentations or omissions when
    
      defendants knew they were false when made.” In re Prudential, 930 F. Supp. at
    
      72; accord Aplts.’ Opening Br. at 31.
    
            Here, Appellants contend that the cover letter’s “statement was
    
      forward-looking in that [Mr.] Mahabub was conveying the need for additional
    
      capital until GenAudio hopefully inked a deal with Apple at some undetermined
    
      time in the future.” Aplts.’ Opening Br. at 31 (emphasis omitted). And they
    
      further contend that this statement was “accompanied by the PPM, which
    
      contained an extensive discussion of the various risks associated with GenAudio’s
    
      forward-looking statements” and that this discussion “included a specific warning
    
      that no transaction had been consummated with the LCEC and there was no
    
      guarantee any such deal would be consummated in the future.” Id. at 31–32
    
      (citing Aplts.’ App., Vol. VIII, at 1766, 1782, 1800 (PPM, dated Mar. 15, 2010)).
    
            However, we are not persuaded by Appellants’ line of argument. For
    
      starters, for the reasons outlined supra, we reject out of hand Appellants’
    
      characterization of the cover letter’s statement as communicating “the need for
    
      additional capital until GenAudio hopefully inked a deal with Apple at some
    
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      undetermined time in the future.” Id. at 31 (emphases added). Briefly stated, the
    
      cover letter’s statement was more definite than Appellants suggest, both in terms
    
      of the occurrence of the contemplated permanent funding—here, supposedly
    
      through a signed deal with Apple—and the timeline for its occurrence, i.e., a short
    
      one. Borrowing from the language of a case that Appellants themselves rely on,
    
      Phillip Morris, GenAudio’s cover letter’s statement had the potential to
    
      “misle[a]d a reasonable investor to believe” that GenAudio was reasonably close
    
      to “inking” a deal with Apple and needed some money to fund its operations
    
      during the reasonably short interim period. 75 F.3d at 811. 16
    
            Moreover, even accepting Appellants’ characterization of the statement as
    
      forward-looking and putting aside the significant likelihood that the cover letter’s
    
      statement was knowingly false—and thus outside the protection of the bespeaks-
    
      caution doctrine, see In re Prudential, 930 F. Supp. at 72—there is nothing in the
    
      three pages of the record that Appellants point to that could arguably be viewed
    
      as negating—through detailed and specific disclosures—the misleading effect of
    
      the cover letter’s statement.
    
    
            16
                   Far from helping Appellants, Phillip Morris works against them and
      bolsters our reasoning. In Philip Morris, the Second Circuit held that “general
      announcements by Philip Morris that it was ‘optimistic’ about its earnings and
      ‘expected’ Marlboro to perform well,” were mere “puffery” that “cannot have
      misled a reasonable investor to believe that the company had irrevocably
      committed itself to one particular strategy, and cannot constitute actionable
      statements under the securities laws.” 75 F.3d at 811. These statements stand in
      stark contrast to those at issue here.
    
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            One of three pages, titled “Forward Looking Statements,” applied
    
      generically to all of the PPM’s statements and related documents, see Aplts.’
    
      App., Vol. VIII, 1766 (capitalization omitted), and, thus, it did not serve to negate
    
      in a detailed and specific manner the misleading effect of the cover letter’s
    
      statement. Furthermore, supposedly because of its purported confidentiality
    
      obligations under the NDA with the LCEC (i.e., Apple), GenAudio did not offer
    
      in the remaining two pages anything more than very limited references to its
    
      interactions with Apple; it certainly did not provide a specific and detailed update
    
      on the status of its communications with Apple that might work to counteract the
    
      misleading effect of the cover letter’s statement. See, e.g., id., Vol. X, at 2150
    
      (SEC Reply Br. in Support of Rev. Mot. of Summ. J., filed Apr. 20, 2018) (noting
    
      that GenAudio’s “documents failed to make any specific disclosures informing
    
      investors as to the actual status of GenAudio’s dealings with Apple, including the
    
      complete absence of negotiations with Apple regarding any licensing or
    
      acquisition transactions”).
    
            True, Appellants do highlight a few stray sentences on these pages pointing
    
      to the fact that no deal with Apple was guaranteed. See id., Vol. VIII, at 1800
    
      (stating that “there is no guaranty or assurance that any actual transactions will
    
      occur”). However, this hardly would negate—as a logical and commercially
    
      practical matter—the misleading import of the cover letter’s statement that a deal
    
    
    
    
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      with Apple was imminent. Thus, we conclude that Appellants’ reliance on the
    
      bespeaks-caution doctrine is misguided.
    
            In sum, we reject Appellants’ challenge related to the March 15 cover letter
    
      statement.
    
                                                5
    
            Appellants straightforwardly challenge the district court’s determination
    
      that they violated § 10(b) and Rule 10b-5 in sending the April 30, 2010, email.
    
      Discerning no merit in this challenge, we reject it. Appellants also make an
    
      oblique and indirect attack on the court’s determination of § 17(a) liability as to
    
      the April 30 email; we discuss and summarily reject it.
    
                                                a
    
            Appellants contend that the district court got it wrong when it found that
    
      they committed violations of § 10(b) and Rule 10b-5 by sending Mr. Mahabub’s
    
      April 30, 2010, email to an investor stating that Apple was “looking to acquire
    
      GenAudio’s tech for integration into their entire lineup of product offerings . . .
    
      and we are now waiting [for the time] when we will initiate negotiations, pending
    
      the CEO[’s] [approval of] the integrated product rollout strategy and the technical
    
      implementation strategy that will be presented to the CEO next week!!!” Aplts.’
    
      App., Vol. V, at 1239. The district court found that Mr. “Mahabub had no
    
      reasonable basis to claim that the upcoming meeting would encompass an
    
    
    
    
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      ‘integrated product rollout strategy and [a] technical implementation strategy.’”
    
      Mahabub, 343 F. Supp. 3d at 1044.
    
            Appellants now claim that the statement was not made with scienter or even
    
      negligence because Mr. Mahabub “believed the exec buy-in meeting involved
    
      such [technical] implementation issues” and he “never guaranteed to the recipient
    
      of this April 30 email that a deal with Apple would take place.” Aplts.’ Opening
    
      Br. at 34. In response, the SEC notes that “[a]ll [Appellants] point to in support
    
      of this contention is [Mr.] Mahabub’s own subjective belief that the meeting at
    
      issue would discuss ‘such implementation issues,’ a subjective belief that simply
    
      did not comport with reality.” Aplee.’s Resp. Br. at 44 (citation omitted). The
    
      SEC is correct.
    
            Specifically, before April 30, 2010, Mr. Mahabub had no reasonable basis
    
      in fact to believe that any of the representations at issue—that he made in the
    
      April 30 email—squared with reality. Stated differently, Mr. Mahabub’s April 30
    
      representations to the investor were so lacking in real-world substance that, as the
    
      district court wrote, “[h]e could not have reasonably failed to perceive that he was
    
      simply making things up as he wrote the relevant documents.” Mahabub, 343 F.
    
      Supp. 3d at 1046. The fact that Mr. Mahabub may have truly believed that the
    
      “exec buy-in” meeting—which took place on May 5, 2010—would be the start of
    
      real, business negotiations, or that such a meeting would include talk about
    
      business strategies is beside the point. As we have stated supra, irrespective of
    
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      how Panglossian or rosy Mr. Mahabub’s subjective view was of the state of
    
      negotiations with Apple, he did not have license under the securities laws to make
    
      material representations to investors that had no foothold in reality.
    
            At the time of his April 30 email, Mr. Mahabub had received absolutely no
    
      confirmation from his Apple contacts that his beliefs were true: that is, no
    
      confirmation that in the near future (much less the following week) there would
    
      be a presentation to Apple’s CEO of an integrated product-rollout strategy
    
      regarding GenAudio’s technology and also regarding a related technical-
    
      implementation strategy. Indeed, Mr. Hailey—less than five months before, on
    
      December 16, 2009—had explained to Mr. Mahabub that “[t]he business side of
    
      things would come into play after we have exec buy-in on the product side.”
    
      Aplts.’ App., Vol. IV, at 1058 (emphasis added). And it is clear from our
    
      consideration of the record that Mr. Mahabub had no factual basis for believing
    
      that the “exec buy-in on the product side” had occurred at the time that he sent
    
      the April 30 email discussing the “business side of things.” Id.
    
            In other words, the “exec buy-in” condition precedent for discussing
    
      business matters with Apple—such as the integrated product-rollout strategy that
    
      Mr. Mahabub mentioned in his April 30 email—had not been satisfied, and Mr.
    
      Mahabub had no factual basis for believing that it had been. Furthermore, as we
    
      have previously suggested, even if Apple failed to disabuse Mr. Mahabub of his
    
      fanciful beliefs regarding the status of GenAudio’s negotiations with Apple, that
    
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      would not relieve him of his personal duty under the securities laws not to falsely
    
      or recklessly make material representations devoid of any factual basis to
    
      investors.
    
            Mr. Mahabub’s correspondence with Apple on May 5, 2010—the day of the
    
      “exec buy-in” meeting—further undercuts Appellants’ challenge by attesting to
    
      the still-incipient stage of GenAudio’s business interactions with Apple around
    
      the time (indeed after) he sent the April 30 email to the prospective investor. As
    
      outlined earlier, in the May 5 email, Mr. Mahabub offered to travel to Apple’s
    
      headquarters to assist his Apple contacts, like Mr. Tiscareno, in explaining
    
      GenAudio’s technology during the meeting. Mr. Tiscareno’s response is telling
    
      in shedding light on the early stage of GenAudio’s dealings with Apple.
    
      Specifically, Mr. Tiscareno stated that he and Mr. Hailey were “pitching
    
      [GenAudio’s technology] as a concept” to Apple executives and, if those
    
      executives agreed that the “concept” was a “great idea” then there would be
    
      further questions from Apple. Id., Vol. V, at 1222 (emphases added).
    
            In other words, far from discussing business details related to a product-
    
      rollout or technical-implementation strategy for GenAudio’s technology—as Mr.
    
      Mahabub indicated in his April 30 email to the investor—Apple’s “exec buy-in”
    
      meeting was intended by Mr. Tiscareno to address first principles, such as
    
      whether the “idea” or “concept” that GenAudio’s technology illustrated was a
    
      “great” one. Id. And there is no indication in the record that Mr. Tiscareno or
    
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      GenAudio’s other contacts at Apple had ever previously told Mr. Mahabub
    
      anything to the contrary. Thus, Mr. Tiscareno’s response paints a picture of the
    
      incipient nature of GenAudio’s business dealings with Apple around the time
    
      (indeed after) Mr. Mahabub sent his April 30 email—a picture that is at odds with
    
      the one the April 30 email reflected, with its talk of business matters like a
    
      product rollout strategy.
    
            Thus, in light of the foregoing, we have little difficulty concurring with the
    
      district court’s assessment: Mr. Mahabub “could not have reasonably failed to
    
      perceive that he was simply making things up as he wrote” the April 30 email.
    
      Mahabub, 343 F. Supp. 3d at 1046. Notwithstanding any contrary subjective
    
      beliefs that Mr. Mahabub may have harbored, we conclude that he acted at least
    
      recklessly (if not knowingly) in violation of the proscriptions of § 10(b) and Rule
    
      10b-5 when he made the at-issue representations in the April 30 email.
    
                                                b
    
            As noted, the district court determined in only one instance—as to the April
    
      30 email—that Appellants also violated § 17(a)(2) of the Securities Act.
    
      Appellants specifically mention § 17(a)(2) in the Table of Contents and Statement
    
      of the Issues portions of their Opening Brief (though they are silent about this
    
      statutory violation in their Reply Brief). See Aplts.’ Opening Br. at i (Table of
    
      Contents) (“District Court’s determination Defendants were liable under Section
    
      17(a) and 10b-5 was defective because genuine issues of material fact exist.”); id.
    
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      at 1 (Statement of the Issues) (“Whether the district court erred by concluding
    
      Appellants were liable for . . . one misrepresentation pursuant to 15 U.S.C.
    
      § 77q(a)(2) . . . .”). However, we cannot discern from Appellants’ briefing any
    
      argument concerning the court’s liability determination under § 17(a)(2) as to the
    
      April 30 email that is distinct from their arguments attacking the court’s finding
    
      of liability under § 10(b) and Rule 10b-5 as to the same email. See supra note 14.
    
      Appellants thus challenge the mental-state element of the court’s § 17(a)(2)
    
      liability finding—as they did regarding the court’s liability finding as to § 10(b)
    
      and Rule 10b-5. As such, we summarily reject Appellants’ argument.
    
            Recall that, unlike violations of § 10(b) and Rule 10b-5, which require the
    
      SEC to establish scienter or recklessness, a violation of § 17(a)(2) merely requires
    
      a showing of negligence. See, e.g., Smart, 678 F.3d at 856–57. Thus, because we
    
      already have determined that Mr. Mahabub was at least reckless in sending the
    
      April 30 email, his mental state necessarily was sufficient for the imposition of
    
      § 17(a)(2) liability (where only negligence must be shown) for the same email.
    
      Cf. Aplee.’s Resp. Br. at 39 n.9 (“Because there is no dispute that defendants
    
      acted with scienter, they necessarily acted with at least negligence as required for
    
      the violation of Section 17(a)(2) the district court found as a matter of law with
    
      respect to the April 30, 2010 statement.”). Accordingly, Appellants’§ 17(a)(2)
    
      argument fails.
    
    
    
    
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                                               6
    
            Appellants next challenge the district court’s § 10(b) and Rule 10b-5
    
      liability determination concerning Mr. Mahabub’s August 1, 2010, investor letter
    
      claiming that Mr. Jobs had requested “a ‘hand-shake’ meeting” with Mr. Mahabub
    
      “[i]n the very near future,” Aplts.’ App., Vol. V, at 1313—a representation that
    
      the district court described as a “blatant lie,” Mahabub, 343 F. Supp. 3d at 1044.
    
      Appellants contend that this statement was not material because “a reasonable
    
      investor would not care about [Mr.] Mahabub’s in-person interactions with Steve
    
      Jobs.” Aplts.’ Opening Br. at 40. They reason that “all a reasonable investor
    
      would care about was” the following: that Apple’s CEO “Jobs himself had
    
      green-lighted the project” in the May 6 exec buy-in meeting; and that this was the
    
      “‘final milestone’ to be reached before a deal with Apple to acquire GenAudio’s
    
      technology.” Id. (quoting Aplts.’ App., Vol. VI, at 1597). And Mr. Mahabub
    
      “reasonably believed” all of this was true. Id. at 39–40.
    
            For its part, the SEC declares that “[i]t is beyond dispute that a reasonable
    
      investor would have wanted to know that no such meeting (in ‘the very near
    
      future’ or otherwise) had ever been requested and that [Mr.] Mahabub was simply
    
      making up the nature of his contacts with Apple’s senior management.” Aplee.’s
    
      Resp. Br. at 45 (citing SEC v. Texas Gulf Sulphur Co. (“Texas Gulf”), 401 F.2d
    
      833, 849 (2d Cir. 1968)). Indeed, the district court summarily rebuffed a like
    
    
    
    
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      argument by Appellants regarding the August 1 statement, labeling their argument
    
      “frankly laughable.” Mahabub, 343 F. Supp. 3d at 1045 n.14.
    
            The SEC has the better of this dispute. We are hard pressed to understand
    
      why it would not have been material to a reasonable investor that the CEO of the
    
      company that GenAudio was negotiating with regarding the use of its technology
    
      affirmatively requested a hand-shake meeting in “the very near future” with
    
      GenAudio’s CEO, Mr. Mahabub. That is so because, if Steve Jobs (then-CEO of
    
      Apple) actually had made this request, this fact almost certainly would have had a
    
      significant effect on a reasonable investor’s assessment of the likelihood that
    
      GenAudio would strike a deal with Apple and perhaps also regarding the timing
    
      of any such deal, given that Mr. Jobs supposedly wanted the hand-shake meeting
    
      to take place in “the very near future.”
    
            And that effect on a reasonable investor’s assessment—it seems hard to
    
      dispute—would have been favorable to GenAudio and, more specifically,
    
      enhanced the appeal of its stock. See Texas Gulf, 401 F.2d at 849 (“Material facts
    
      include not only information disclosing the earnings and distributions of a
    
      company but also those facts which affect the probable future of the company and
    
      those which may affect the desire of investors to buy, sell, or hold the company’s
    
      securities.”); see also Grossman, 120 F.3d at 1119 (“A statement or omission is
    
      only material if a reasonable investor would consider it important in determining
    
      whether to buy or sell stock.”); Texas Gulf, 401 F.2d at 849 (noting that the
    
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      concept of materiality “encompasses” those facts that might affect a stock’s
    
      value, when reasonably and objectively considered by an investor (quoting List v.
    
      Fashion Park, Inc., 340 F.2d 457, 462 (2d Cir. 1965)). Appellants have cited no
    
      authority that would lead us to question this reasoning.
    
            Moreover, Appellants’ more specific contentions also are unpersuasive.
    
      The fact that a reasonable investor would have deemed it material that Apple’s
    
      then-CEO, Mr. Jobs, (ostensibly) “gave the green light to proceed with GenAudio,
    
      and that this green light was the ‘final milestone’ to be reached before a deal with
    
      Apple to acquire GenAudio’s technology,” Aplts.’ Opening Br. at 40 (quoting
    
      Aplts.’ App., Vol. VI, at 1597), would not necessarily render all other facts
    
      concerning a prospective deal between GenAudio and Apple immaterial. Logic
    
      and common sense validate this. In particular, news of Mr. Jobs’s (ostensible)
    
      request for a hand-shake meeting with Mr. Mahabub still could have been
    
      important to a reasonable investor because the request reasonably could have been
    
      interpreted as an indicator of Mr. Jobs’s level of purported enthusiasm about
    
      GenAudio’s technology and his respect for GenAudio’s CEO, Mr. Mahabub.
    
            But the reality is that this is hardly a circumstance—such as Appellants
    
      conceive—where a reasonable investor would have had the opportunity to
    
      consider accurate information concerning the green-light scenario—involving Mr.
    
      Jobs’s checking the final box in the May 6 meeting—side-by-side with
    
      information concerning the hand-shake request and to weigh the relative
    
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      importance of the two matters. The green-light scenario was chimerical—the
    
      product of Mr. Mahabub’s imagination and nothing more. There was no basis in
    
      fact for Mr. Mahabub to reasonably believe in the truth of that scenario. See
    
      Aplts.’ App., Vol. V, at 1222 (Tiscareno email to Mr. Mahabub) (“Michael
    
      [Hailey] and I are pitching [in the May 6 meeting] this as a concept, and our
    
      proof of concept is what you developed for us. . . . Once we get the go ahead that
    
      this is a great idea. . . . Then we sort of start over internally. . . . We have to get
    
      to first base[.]” (emphases added)); see also id., Vol. VI, at 1597 (Tiscareno
    
      describing the plan for the May 6 meeting in his deposition, noting that Mr.
    
      Hailey “worked hard[] [to] put together a presentation” regarding “why we think
    
      this kind of product—it didn’t have to be GenAudio . . . this idea would benefit
    
      iPod or iPhone” (emphasis added)).
    
            Lastly, whether Mr. Mahabub reasonably believed that Mr. Jobs would be
    
      present at that meeting is of no consequence. Even if we “assume,” as the district
    
      court did, that Mr. Mahabub had a reasonable misunderstanding concerning
    
      whether Mr. Jobs would be present at the meeting, Mahabub, 343 F. Supp. 3d at
    
      1044; see supra note 3, that misunderstanding would not alter the truth that the
    
      green-light scenario was fanciful at best. We cannot seriously quarrel with the
    
      district court’s view that the August 1 statement was tantamount to a “blatant lie,”
    
      id.; at the very least, Mr. Mahabub made the statement in reckless disregard of the
    
      relevant facts.
    
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            In sum, for the foregoing reasons, we reject Appellants’ challenge to the
    
      district court’s finding of liability as to the August 1 statement.
    
                                                 7
    
            Finally, Appellants challenge the district court’s liability finding under
    
      § 10(b) and Rule 10b-5 regarding Mr. Mahabub’s March 29, 2011, email to
    
      shareholders that certain new agreements would completely prohibit him from
    
      mentioning the LCEC in future correspondence, including in the upcoming 2011
    
      Offering. 17 Staying true to their pattern of arguments, Appellants again rely on
    
      Mr. Mahabub’s supposedly reasonable belief that Apple’s request for further
    
      agreements meant those new agreements would be more restrictive. According to
    
      Appellants, Mr. Mahabub’s belief was reasonable because Appellants “had
    
      already signed Apple’s standard non-disclosure agreement,” and “GenAudio had
    
      discussed signing additional (presumably more restrictive) NDAs with Apple on
    
      several other prior occasions.” Aplts.’ Opening Br. at 41. Accordingly,
    
      Appellants conclude, “Apple’s request” that Mr. Mahabub sign a “new set” of
    
      agreements “created the reasonable implication” that “interest” in AstoundSound
    
      “was increasing to such a degree new agreements needed to be entered into.” Id.
    
    
    
            17
                    As explained earlier, this March 29, 2011, email was sent after Mr.
      Mahabub asked for broken-down iMacs from Apple, with Apple requiring him to
      first sign certain evaluation agreements before he could receive them. No
      evidence in the record indicates that Mr. Mahabub sought details on the nature of
      the evaluation agreements.
    
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            The SEC responds that, “even assuming (with no basis in fact to do so) that
    
      it was reasonable to assume the agreements would be more restrictive, that still
    
      provides no basis for [Mr.] Mahabub’s statement that they would be so restrictive
    
      as to prohibit even the mention in correspondence of Apple’s name.” Aplee.’s
    
      Resp. Br. at 46. The SEC avers that Appellants’ “[f]anciful speculation” is not
    
      enough to overcome summary judgment. Id.
    
            As with our consideration of Appellants’ other challenges, we conclude that
    
      the substance of the SEC’s line of argument here is more persuasive. As we have
    
      now repeatedly said, in so many words, it is not enough that Mr. Mahabub
    
      “believes [his own] opinion (however irrationally).” Omnicare, 575 U.S. at 189.
    
      Mr. Mahabub’s statements also must “fairly align[] with the information in [his]
    
      possession at the time.” Id. And, at the time of the March 29, 2011, email, Mr.
    
      Mahabub knew that the evaluation agreements he needed to sign pertained to the
    
      broken-down iMacs he himself requested from Apple. He thus knew—or was
    
      reckless in disregarding the fact—that without his own request for the broken-
    
      down iMacs, those evaluation agreements would never have been on the table.
    
      He further knew—or was reckless in disregarding the fact—that there were no
    
      signs in the prior interactions between GenAudio and Apple that would have
    
      permitted one to reasonably conclude that Apple’s condition that the agreements
    
      be executed implied that Apple’s interest in GenAudio’s technology was
    
      increasing and, more specifically, that the negotiations between the two
    
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      companies had progressed so far that even the name LCEC (i.e., Apple) could not
    
      be uttered.
    
            Even if Mr. Mahabub genuinely held a subjective belief that there was such
    
      a nexus between Apple’s request for the signed evaluation agreements and
    
      Apple’s ostensibly increasing interest in GenAudio’s technology, the securities
    
      laws would not countenance his sending the March 201l email. The district court
    
      correctly suggested the likely state of affairs: as Mr. Mahabub well knew (or at
    
      least recklessly disregarded), the natural effect of the email was to “tease[]
    
      shareholders” about forward progress in GenAudio’s business negotiations with
    
      Apple, Mahabub, 343 F. Supp. 3d at 1044—which a reasonable investor would
    
      have deemed to be material information.
    
                                              ***
    
            In sum, based on the foregoing, we conclude that Appellants’ substantive
    
      challenges to the district court’s determination that the six statements at issue
    
      violated the securities laws are without merit.
    
                                                 8
    
            Before closing the book on our consideration of these six statements,
    
      however, we are obliged to acknowledge Appellants’ view that, for procedural
    
      reasons, the district court was wrong to consider certain statements in assessing
    
      their liability for securities-law violations. Specifically, Appellants point to the
    
      March 10 email, and the two statements therein, and claim that “the SEC should
    
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      not have been permitted to rely on this alleged misrepresentation because it was
    
      not disclosed during discovery.” Aplts.’ Opening Br. at 21; Aplts.’ Reply Br. at
    
      3–6. Citing Federal Rule of Civil Procedure 26(e), 18 Appellants argue that a party
    
      “who has responded to an interrogatory . . . must supplement or correct its
    
      disclosure or response in a timely manner if the party learns that in some material
    
      respect the disclosure or response is incomplete or incorrect.” Aplts.’ Opening
    
      Br. at 21 (omission in original) (quoting F ED . R. C IV . P. 26(e)). And upon failure
    
      to provide the requisite information, “the party is not allowed to use that
    
    
    
             18
                    Rule 26(e) provides:
    
                    (1) In General. A party who has made a disclosure under Rule
                    26(a)—or who has responded to an interrogatory, request for
                    production, or request for admission—must supplement or correct
                    its disclosure or response:
    
                          (A) in a timely manner if the party learns that in some
                    material respect the disclosure or response is incomplete or
                    incorrect, and if the additional or corrective information has not
                    otherwise been made known to the other parties during the
                    discovery process or in writing; or
    
                           (B) as ordered by the court.
    
                    (2) Expert Witness. For an expert whose report must be
                    disclosed under Rule 26(a)(2)(B), the party’s duty to supplement
                    extends both to information included in the report and to
                    information given during the expert’s deposition. Any additions
                    or changes to this information must be disclosed by the time the
                    party’s pretrial disclosures under Rule 26(a)(3) are due.
    
      F ED . R. C IV . P. 26(e) (indentations altered).
    
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      information ‘to supply evidence on a motion.’” Id. (quoting F ED . R. C IV . P.
    
      37(c)(1)). 19
    
             Appellants claim that these procedural rules apply here and should have
    
      barred the SEC’s reliance on the representations of the March 10 email because
    
      “[t]he first time the SEC relied on this alleged misrepresentation was in its
    
      revised motion for summary judgment, long after the close of discovery.” Aplts.’
    
      Opening Br. at 21. Responding, the SEC writes that “[s]ince [Appellants] were
    
      able to address this misstatement fully at summary judgment, they fail to
    
      articulate any prejudice.” Aplee.’s Resp. Br. at 39 n.11.
    
             The parties do not explicitly propose a standard of review suitable for
    
      Appellants’ discovery-related argument. Without adversarial testing, we are
    
      reluctant to definitively opine on the matter. Thus, we assume without deciding
    
      that the appropriate standard of review is abuse of discretion. In this regard, “[i]t
    
      is well settled in this circuit that we can consider only admissible evidence in
    
      reviewing an order granting summary judgment.” Wright-Simmons v. City of
    
      Oklahoma City, 155 F.3d 1264, 1268 (10th Cir. 1998) (quoting Gross v. Burggraf
    
      Constr. Co., 53 F.3d 1531, 1541 (10th Cir. 1995)). And “[a] trial court’s
    
    
             19
                    Rule 37(c)(1) states, in relevant part, that, “[i]f a party fails to
      provide information or identify a witness as required by Rule 26(a) or (e), the
      party is not allowed to use that information or witness to supply evidence on a
      motion, at a hearing, or at a trial, unless the failure was substantially justified or
      is harmless.” F ED . R. C IV . P. 37(c)(1).
    
    
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      evidentiary rulings” are reviewed for abuse of discretion. Hinds v. Gen. Motors
    
      Corp., 988 F.2d 1039, 1047 (10th Cir. 1993); see Bryant v. Farmers Ins. Exch.,
    
      432 F.3d 1114, 1122 (10th Cir. 2005) (noting that “[w]e review a district court’s
    
      ruling on the admissibility of evidence for an abuse of discretion”); accord Castro
    
      v. DeVry Univ., Inc., 786 F.3d 559, 578 (7th Cir. 2015) (“We review only for
    
      abuse of discretion a district court’s ruling on the admissibility of evidence on
    
      summary judgment.”); cf. L. Co. v. Mohawk Const. & Supply Co., 577 F.3d 1164,
    
      1170 (10th Cir. 2009) (noting that we “review a district court’s refusal to
    
      consider evidence at the summary judgment stage for abuse of discretion”
    
      (emphasis added)); Sports Racing Servs., Inc. v. Sports Car Club of Am., Inc., 131
    
      F.3d 874, 894 (10th Cir. 1997) (“Like other evidentiary rulings, we review a
    
      district court’s decision to exclude evidence at the summary judgment stage for
    
      abuse of discretion.”).
    
            A court abuses its discretion when the ruling is “arbitrary, capricious,
    
      whimsical, or manifestly unreasonable.” Coletti v. Cudd Pressure Control, 165
    
      F.3d 767, 777 (10th Cir. 1999) (quoting FDIC v. Oldenburg, 34 F.3d 1529, 1555
    
      (10th Cir. 1994)). Further, “[a]n abuse of discretion occurs where a decision is
    
      premised on an erroneous conclusion of law or where there is no rational basis in
    
      the evidence for the ruling.” Planned Parenthood of Kan. v. Andersen, 882 F.3d
    
      1205, 1223 (10th Cir. 2018) (quoting N.M. Dep’t of Game & Fish v. U.S. Dep’t of
    
      Interior, 854 F.3d 1236, 1245 (10th Cir. 2017)), cert. denied, 139 S. Ct. (2018).
    
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            However, our review would not end with a determination that the court
    
      abused its discretion. Under Rule 61 of the Federal Rules of Civil Procedure,
    
      “the court must disregard all errors and defects that do not affect any party’s
    
      substantial rights.” F ED . R. C IV . P. 61; see Bridges v. Wilson, 996 F.3d 1094,
    
      1099 (10th Cir. 2021) (“[E]ven if the trial court is mistaken, it will not be
    
      reversed unless its ruling results in substantial prejudice, or had a substantial
    
      effect on the outcome of the case.” (alteration in original) (quoting 12 Moore’s
    
      Fed. Prac. – Civ. § 61.02 at 61-4 (2021))). “Harmless-error doctrine is not
    
      technical.” Bridges, 996 F.3d at 1099. “The appellate court exercises common
    
      sense, trying to make a ‘realistic assessment’ of the ‘practical likelihood’ that the
    
      result in the district court would have been different had the error not occurred.”
    
      Id. (quoting Wills v. Brown Univ., 184 F.3d 20, 30 (1st Cir. 1999)); see also Hill
    
      v. J.B. Hunt Transp., Inc., 815 F.3d 651, 659 (10th Cir. 2016) (“An error affecting
    
      a substantial right of a party is an error which had a substantial influence or
    
      which leaves one in grave doubt as to whether it had such an effect on the
    
      outcome.” (quoting McInnis v. Fairfield Cmtys., Inc., 458 F.3d 1129, 1142 (10th
    
      Cir. 2006))).
    
            In assessing Appellants’ procedural challenge, we believe that the SEC’s
    
      prejudice argument—though not fulsome—leads to the correct conclusion. In
    
      effect, the SEC intimates that, irrespective of whether the district court erred by
    
      admitting and considering the representations of the March 10 email, the error
    
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      was harmless—reasoning that Appellants were not substantially prejudiced by any
    
      such error nor is there any reasonable basis now for concluding that the result of
    
      the proceeding would have been different. Even without much help from the
    
      SEC’s briefing, this conclusion is patent to us from the record.
    
            First, as the SEC specifically notes, Appellants were able to fully address
    
      the March 10, 2010, email at the summary judgment stage through their response
    
      to the SEC’s revised motion for summary judgment. To be sure, GenAudio
    
      explicitly complained that the SEC “failed to include this alleged
    
      misrepresentation in its response to GenAudio’s interrogatory requesting
    
      identification of each alleged misrepresentation” and thus reasoned that, as a
    
      consequence, the SEC “cannot rely on that alleged misrepresentation here.”
    
      Aplts.’ App., Vol. VI, at 1517–18. But GenAudio did not stop there. GenAudio
    
      then proceeded to fully discuss the merits of the statements found in the March 10
    
      email—alleging that Mr. Mahabub did not make those statements with scienter or
    
      negligence, and that the statements were not false because of his reasonable
    
      belief. See id. at 1518–19. Furthermore, for his part, Mr. Mahabub incorporated
    
      GenAudio’s arguments in full. See id., Vol. IX, at 2024 (Def. Mahabub’s Opp’n
    
      to Pl.’s Rev. Mot. for Summ. J., filed Mar. 30, 2018).
    
            Thus, it is clear to us, as the SEC suggests, that any error regarding the
    
      district court’s admission of the March 10 email was harmless because Appellants
    
      had a full and fair opportunity to respond to the SEC’s arguments—first, to argue
    
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      against the admission of the March 10 email, and then to address on the merits the
    
      substance of the SEC’s contentions. Cf. Jacobsen v. Deseret Book Co., 287 F.3d
    
      936, 953 (10th Cir. 2002) (explaining the purposes of Rule 26 disclosures,
    
      particularly regarding expert testimony, and noting “to avoid prejudice, [a party]
    
      need[s] to know the substance of the experts’ testimony” (emphasis added)), cert.
    
      denied, 537 U.S. 1066 (2002); O’Donnell v. Ga. Osteopathic Hosp., Inc., 748
    
      F.2d 1543, 1549 (11th Cir. 1984) (explaining that the disclosure requirements of
    
      Rule 26(e)(2) prevent parties from becoming “prejudicially surprised” by
    
      evidence and testimony and from going through a “trial by ambush” (first quoting
    
      Shelak v. White Motor Co., 581 F.2d 1155, 1159 (5th Cir. 1978), then quoting
    
      Dilmore v. Stubbs, 636 F.2d 966, 969 n.2 (5th Cir. 1981))), abrogated on other
    
      grounds by Lindsey v. Am. Cast Iron Pipe Co., 810 F.2d 1094, 1102 (11th Cir.
    
      1987); Dilmore, 636 F.2d at 969 n.2 (“The rules of discovery are designed to
    
      narrow and clarify the issues and give the parties mutual knowledge of all
    
      relevant facts, thereby preventing surprise. Although defendants did not receive
    
      the name of [plaintiff’s] expert until three weeks prior to trial, they were well
    
      aware of the issues in the case, and [plaintiff’s] proffer of [the expert’s] testimony
    
      presented no new issues for defendants to meet.”); cf. also Woodworker’s Supply,
    
      Inc. v. Principal Mut. Life Ins. Co., 170 F.3d 985, 993 (10th Cir. 1999)
    
      (explaining that, in the context of determining whether a district court’s
    
      imposition of sanctions under Rule 37(c)(1) is warranted, the following factors
    
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      are weighed to determine if a Rule 26 violation is harmless such that no sanction
    
      should be imposed: “(1) the prejudice or surprise to the party against whom the
    
      testimony is offered; (2) the ability of the party to cure the prejudice; (3) the
    
      extent to which introducing such testimony would disrupt the trial; and (4) the
    
      moving party’s bad faith or willfulness” (emphasis added)).
    
            In any event, and perhaps more importantly, there is not a reasonable basis
    
      for concluding that, even if the district court had excluded the March 2010 email,
    
      the result of the proceeding would have been different. As evident from our
    
      detailed discussion supra, the remaining four statements provided ample support
    
      for the district court’s judgment in favor of the SEC—more specifically, its
    
      determination that Appellants violated § 10(b) and Rule 10b-5.
    
            Those four statements contained fabrications, fanciful facts, and
    
      lies—blatant and implicit—regarding material matters related to GenAudio’s
    
      negotiations with Apple. Standing alone, they would have provided a sturdy and
    
      sufficient foundation for the district court’s conclusion that Appellants acted in
    
      contravention of § 10(b) and Rule 10b-5. In other words, even if the district erred
    
      in admitting and considering the statements contained in the March 2010 email,
    
      we are convinced that the result of the proceeding would not have been
    
      different. 20 See Hill, 815 F.3d at 659; see also 36 C.J.S. Federal Courts § 658,
    
            20
                  Appellants in their Reply Brief also claim that the district court
      improperly considered the March 10 email because the SEC withdrew that email
                                                                            (continued...)
    
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      Westlaw (database updated Feb. 2022) (“The court of appeals should not reverse
    
      any judgment unless it believes that such error as was committed materially
    
      affected the merits of the action. Thus, for example, where the court of appeals
    
      concludes that the result would necessarily have been the same, the error is
    
      harmless.” (footnotes omitted)); F EDERAL T RIAL H ANDBOOK : C IVIL § 9:45,
    
      Westlaw (database updated Oct. 2021) (“In deciding this question, the court must
    
      determine whether the result would have been different had the error not
    
      occurred.”).
    
    
            20
               (...continued)
      from summary-judgment consideration—an argument which prompted the SEC to
      file a motion to file a sur-reply in the event that we decide that Appellants’
      withdrawal argument has merit. See Aplts.’ Reply Br. at 4–5; Aplee.’s Mot. for
      Leave to File Sur-Reply. However, Appellants’ argument gives us no pause.
      Under more than one theory, Appellants have waived this late-blooming
      argument. First, although Appellants did argue before the district court and in
      their Opening Brief that the district court erred in considering the March 10
      email, they did not argue—either before the district court or here in their Opening
      Brief—that the court erred because the SEC withdrew the email from
      consideration. Accordingly, Appellants forfeited their withdrawal argument
      before the district court and, because they do not seek plain-error review before
      us, they have effectively waived it. See, e.g., Havens v. Colo. Dep’t of Corr., 897
      F.3d 1250, 1259 (10th Cir. 2018) (“We conclude that [the plaintiff] has forfeited
      the argument that Title II validly abrogates sovereign immunity as to his claim by
      failing to raise this argument before the district court, and he has effectively
      waived the argument on appeal by not arguing under the rubric of plain error.”).
      Furthermore, Appellants have waived their withdrawal argument by presenting it
      for the first time in their Reply Brief. See, e.g., United States v. Bass, 661 F.3d
      1299, 1301 n.1 (10th Cir. 2011) (noting that “[w]e decline to consider arguments
      raised for the first time in a reply brief” (quoting United States v. Murray, 82
      F.3d 361, 363 n.3 (10th Cir. 1996))), cert. denied, 566 U.S. 914 (2012). Thus, we
      decline to consider this argument. And, as a consequence, we deny the SEC’s
      motion to file a sur-reply as moot.
    
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                                                C
    
            We now turn to Appellants’ second issue. That is, whether the district
    
      court erred when it held them liable for the unregistered offer or sale of
    
      securities.
    
            “Sections 5(a) and (c) of the [1933] Securities Act, 15 U.S.C. § 77e(a), (c),
    
      make it unlawful to offer or sell a security in interstate commerce if a registration
    
      statement has not been filed as to that security, unless the transaction qualifies for
    
      an exemption from registration.” SEC v. Gordon, 522 F. App’x 448, 450 (10th
    
      Cir. 2013) (unpublished) (alteration in original) (quoting SEC v. Platforms
    
      Wireless Int’l Corp., 617 F.3d 1072, 1085 (9th Cir. 2010)). 21 To make a prima
    
      facie case under §§ 5(a) and (c), the following elements must be shown: “(1) no
    
      registration statement was in effect as to the securities, (2) the defendant sold or
    
      offered to sell these securities, and (3) interstate transportation or communication
    
      and the mails were used in connection with the sale or offer of sale.” SEC v.
    
      Levin, 849 F.3d 995, 1001 (11th Cir. 2017) (quoting SEC v. Cont’l Tobacco Co.,
    
      463 F.2d 137, 155 (5th Cir. 1972)); see also SEC v. Calvo, 378 F.3d 1211,
    
      1214–15 (11th Cir. 2004).
    
    
    
    
            21
                   We recognize that the unpublished cases cited herein are not binding
      on us. We nevertheless find them to be persuasive and helpful to our analysis; on
      this basis, we rely on them. See, e.g., United States v. Engles, 779 F.3d 1161,
      1162 n.1 (10th Cir. 2015).
    
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            There are exemptions to the rule, however, including: (1) the private-
    
      offering exemption, see 15 U.S.C. § 77d(a)(2); and (2) the Rule 506 safe-harbor
    
      exemption, see 17 C.F.R. §§ 230.502(b), 230.506. These can be asserted as
    
      affirmative defenses. At trial, the “burden of proof is clearly upon” those
    
      litigants “claiming [the exemption’s] benefit, as public policy strongly supports
    
      registration.” See Quinn & Co. v. SEC, 452 F.2d 943, 945–46 (10th Cir. 1971)
    
      (footnote omitted), cert. denied, 406 U.S. 957 (1972).
    
            Appellants allege the two foregoing exemptions are applicable here.
    
      Before turning to the merits of their arguments, we clarify at the outset the scope
    
      of their challenge: specifically, we conclude that their arguments only implicate
    
      GenAudio’s § 5 liability, not Mr. Mahabub’s § 5 liability. In this regard, the
    
      district court noted the SEC’s threshold contention that Mr. Mahabub could not
    
      invoke the exemptions: “The SEC’s summary judgment motion explicitly argues
    
      that [Mr.] Mahabub cannot invoke either the private offering exemption or Rule
    
      506 because the statute and regulation both apply specifically to the ‘issuer,’ and
    
      GenAudio, not [Mr.] Mahabub, was the issuer of GenAudio’s securities.”
    
      Mahabub, 343 F. Supp. 3d at 1039.
    
            The district court further observed that Appellants did not challenge this
    
      assertion and, therefore, it deemed any such challenge waived: “The Court
    
      accordingly deems the argument conceded. [Mr.] Mahabub cannot rely on the
    
      private offering exemption or Rule 506, so summary judgment is appropriate in
    
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      favor of the SEC and against [Mr.] Mahabub on the SEC’s claim that [Mr.]
    
      Mahabub sold unregistered securities.” Id. Before us, Appellants do not attempt
    
      to attack the district court’s waiver ruling. Compare Aplts.’ Opening Br. at
    
      42–45 (making no attempt to challenge the district court’s waiver ruling
    
      prohibiting Mr. Mahabub from invoking the exemptions), with Aplee.’s Resp. Br.
    
      at 26 n.4 (noting that, in the district court, Mr. “Mahabub had conceded that these
    
      exceptions only apply to the issuer of a security, and that [Mr.] Mahabub was not
    
      the issuer,” and turning to a discussion of GenAudio’s liability).
    
            Consequently, we deem such an appellate challenge waived. See, e.g.,
    
      Home Loan Inv. Co. v. St. Paul Mercury Ins. Co., 827 F.3d 1256, 1268 (10th Cir.
    
      2016). More specifically, we do not concern ourselves with Mr. Mahabub’s § 5
    
      liability; that is not an open question here. Instead, we turn to the merits of
    
      Appellants’ challenges to the district court’s two exemption rulings, as they relate
    
      to GenAudio’s § 5 liability. We conclude that Appellants’ challenges lack merit.
    
                                                 1
    
            We first review Appellants’ contention that the private-offering exemption
    
      saves GenAudio from liability. Section 4(a)(2) of the Securities Act provides an
    
      exemption from that Act’s registration provisions for private offerings. See 15
    
      U.S.C. § 77d(a)(2) (providing that the registration provisions “shall not apply
    
      to . . . transactions by an issuer not involving any public offering”). “An offering
    
      is considered private only if limited to investors who have no need for the
    
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      protection provided by registration.” United States v. Arutunoff, 1 F.3d 1112,
    
      1118 (10th Cir. 1993); see Lively v. Hirschfeld, 440 F.2d 631, 632 (10th Cir.
    
      1971)). In assessing whether an offering is “sufficiently limited[,] courts focus
    
      on such factors as: (1) the number of offerees; (2) the sophistication of the
    
      offerees, including their access to the type of information that would be contained
    
      in a registration statement; and (3) the manner of the offering.” Id.; see also
    
      Mark v. FSC Sec. Corp., 870 F.2d 331, 333 (6th Cir. 1989) (noting “several
    
      factors [that] are significant” in “determining whether a securities offering is
    
      exempt from registration under the general language of § 4[(a)](2),” including
    
      “the number of offerees” and “the manner of the offering”).
    
            “The so-called private offering exemption is an affirmative defense which
    
      must be raised and proved by the defendant.” Swenson v. Engelstad, 626 F.2d
    
      421, 425 (5th Cir. 1980); see SEC v. Ralston Purina Co., 346 U.S. 119, 126
    
      (1953) (“Keeping in mind the broadly remedial purposes of federal securities
    
      legislation, imposition of the burden of proof on an issuer who would plead the
    
      exemption seems to us fair and reasonable.”); Lively, 440 F.2d at 632 (“[I]t was,
    
      and is, recognized by the parties that a defendant seeking to come within the
    
      nonpublic offering exemption has the burden to so prove his position.”).
    
            Here, Appellants argue that “[t]he SEC failed to meet its burden by
    
      explaining why Section 4[(a)](2) did not exempt registration of either
    
    
    
    
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      offering of GenAudio securities.” Aplts.’ Opening Br. at 43. They then refer to
    
      the general principle that “for issues on which the non-movant would bear the
    
      burden of proof at trial, the moving party must show that there is an absence of
    
      evidence to support the non-movant’s case.” Id. The SEC succinctly counters by
    
      stating “it was [Appellants’] burden to provide evidence from which a jury could
    
      find that the exemption applied; having failed to do so, summary judgment on the
    
      [SEC’s] Section 5 claims was appropriate.” Aplee.’s Resp. Br. at 50–51.
    
            We believe that the SEC prevails in this dispute. Appellants do not argue
    
      that the SEC failed to satisfy its burden on summary judgment of establishing its
    
      prima facie case. Consequently, as noted, the burden of proof rested with
    
      Appellants to show that the private-offering exemption applied on these facts.
    
      And, referencing the record and the relevant law in its summary-judgment
    
      briefing, the SEC pointed out what it perceived to be the deficiencies in
    
      Appellants’ evidentiary showing regarding the private-offering exemption. In this
    
      regard, it argued the following:
    
                   GenAudio is not entitled to the private offering exemption under
                   Section 4(a)(2). It cannot produce any evidence establishing it
                   engaged in a private versus public offering, because it cannot
                   identify to whom it offered the stock, its relationship with the
                   offerees, the nature, scope, size, type and manner of the offering.
                   . . . The undisputed facts are fatal to GenAudio’s claimed
                   exemption.
    
      Aplts.’ App., Vol. II, at 378.
    
    
    
    
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            The upshot is that, as movant, the SEC had done all that it was required to
    
      do to secure summary judgment—absent Appellants demonstrating a genuine
    
      dispute of material fact. In other words, the SEC’s motion effectively placed the
    
      onus on Appellants to demonstrate the existence of such a genuine dispute. See,
    
      e.g., Harper v. Del. Valley Broads., Inc., 743 F. Supp. 1076, 1090 (D. Del. 1990)
    
      (“A party resisting summary judgment cannot expect to rely on the bare assertions
    
      or mere cataloguing of affirmative defenses. The requirement of pointing to
    
      specific facts to defeat a summary judgment motion is especially strong when the
    
      nonmoving party would bear the burden of proof at trial, as these defendants
    
      would on the affirmative defenses they plead.” (citations omitted)), aff’d, 932
    
      F.2d 959 (3d Cir. 1991); see also Celotex, 477 U.S. at 323–24 (noting that “a
    
      party seeking summary judgment always bears the initial responsibility of
    
      informing the district court of the basis for its motion, and identifying those
    
      portions of [the record] which it believes demonstrate the absence of a genuine
    
      issue of material fact” but under Rule 56 “the nonmoving party [who] will bear
    
      the burden of proof at trial on a dispositive issue” must “go beyond the pleadings
    
      and by her own” record showing demonstrate a genuine dispute for trial); cf. 10B
    
      Mary Kay Jane, F EDERAL P RACTICE & P ROCEDURE § 2734 (4th ed), Westlaw
    
      (database updated Apr. 2021) (noting that “a claimant’s motion for summary
    
      judgment should be denied when any defense presents significant fact issues that
    
      should be tried” (emphasis added) (footnote omitted)). From our consideration of
    
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      the arguments before us and the record, it is clear that Appellants made no such
    
      evidentiary showing that would have precluded summary judgment.
    
            The district court agreed with the SEC’s view that GenAudio was “‘unable
    
      to provide information as to the number or sophistication of investors it solicited
    
      to invest’ in either the 2010 or 2011 Offerings.” Mahabub, 343 F. Supp. 3d at
    
      1040 (quoting Aplts.’ App., Vol. II, at 361, 368, ¶¶ 61, 108). Given Appellants’
    
      failure to provide such evidence, the district court determined that Appellants’
    
      private offering exemption theory failed as a matter of law because Appellants
    
      “do[] not describe any evidence [they] may introduce to persuade a jury that the
    
      relevant factors favor application of the exemption in [their] favor.” Id. at 1041.
    
             As our sister circuit noted, summary judgment is the “‘put up or shut up’
    
      moment in a lawsuit.” Citizens for Appropriate Rural Rds. v. Foxx, 815 F.3d
    
      1068, 1077 (7th Cir. 2016) (quoting Siegel v. Shell Oil Co., 612 F.3d 932, 937
    
      (7th Cir. 2010)). We agree with the district court that Appellants failed to put up
    
      any evidence in support of their private-offering theory, after the SEC had
    
      demonstrated that—borrowing Appellants’ own words— “there is an absence of
    
      evidence to support the non-movant’s case”; the SEC revealed Appellants’ own
    
      “inability to provide information” regarding the 2010 and 2011 Offerings. Aplts.’
    
      Opening Br. at 43. Thus, we reject Appellants’ challenge to the district court’s
    
      ruling as to their private-offering exemption theory.
    
    
    
    
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                                                 2
    
            Appellants next claim that the safe-harbor provision under Rule 506 applies
    
      here. Rule 506’s safe-harbor exemption permits the sale of unregistered
    
      securities to an unlimited number of accredited investors. See 17 C.F.R.
    
      §§ 230.502(b), 230.506. To qualify for a Rule 506 exemption, the issuer of the
    
      security must—among other things—have a reasonable basis for believing that no
    
      more than thirty-five purchasers were not accredited investors, and it must
    
      provide an audited balance sheet to “any purchaser that is not an accredited
    
      investor.” Id. §§ 230.502(b)(1), (b)(2)(i)(B)(1); see id. § 230.506(b)(1).
    
            Because it was undisputed during summary-judgment proceedings that
    
      GenAudio did not provide audited balance sheets to any purchasers, GenAudio
    
      could avail itself of Rule 506’s safe harbor only if it could establish that it had a
    
      reasonable belief that all of the solicited purchasers were accredited. See
    
      Mahabub, 343 F. Supp. 3d at 1040 (“GenAudio did not provide an audited
    
      balance sheet with the 2010 or 2011 Offerings. Accordingly, if GenAudio
    
      solicited nonaccredited investors, Rule 506 cannot apply.” (citation omitted)). An
    
      “accredited investor” means any person who actually had, or whom the issuer
    
      “reasonably believe[d]” to have, an “individual net worth, or [a] joint net worth
    
      with that person’s spouse or spousal equivalent, exceed[ing] $1,000,000” “at the
    
      time of the sale of the securities to that person.” 17 C.F.R. § 230.501(a)(5).
    
    
    
    
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            Appellants argue that they reasonably believed that those purchasing
    
      securities “had been vetted and identified as accredited.” Aplts.’ Opening Br. at
    
      45. “Thus, the SEC failed to meet its burden to show there was an absence of
    
      evidence to support [the] Appellants’ reasonable belief its investors were
    
      accredited . . . .” Id. The SEC pushes back, claiming that Appellants failed to
    
      provide any evidence from which a reasonable jury could find that the safe-harbor
    
      provision applied. Noting that GenAudio “did not furnish an audited balance
    
      sheet to any investor in connection with the 2010 or 2011 Offerings,” the SEC
    
      reasons that Appellants “failed to meet their burden of providing evidence from
    
      which a jury could find that all of the investors solicited for the 2010 and 2011
    
      Offerings were accredited, i.e., that all of the investors solicited actually had, or
    
      defendants ‘reasonably believe[d]’ them to have, the requisite net worth at the
    
      time of the sales.” Aplee.’s Resp. Br. at 48–49 (alteration in original) (emphases
    
      added).
    
            And, underscoring its view that they failed to carry that burden, the SEC
    
      points out that the record indicates that Mr. Mattos—GenAudio’s main
    
      fundraiser—“admittedly overlooked at least some” incomplete questionnaires that
    
      GenAudio had provided to its investors to solicit information relevant to the
    
      accreditation question. Id. at 49; see also Aplts.’ App., Vol. III, at 639 (Jim Wei-
    
      Kung Mattos Dep. Tr., dated Jul. 22, 2016) (testifying that “I do understand in
    
      retrospect that there were a few [incomplete questionnaires] that I overlooked. . . .
    
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      a small handful”). Specifically, Mr. Mattos overlooked at least six incomplete
    
      investor questionnaires. Thus, based on the state of the record, the SEC urges us
    
      to affirm the district court’s ruling denying the exemption because it contends that
    
      Appellants have failed to provide any sort of evidence to support their purported
    
      reasonable belief that GenAudio’s investors were accredited.
    
            We conclude that the SEC should prevail in this dispute. For starters, we
    
      again reject Appellants’ tacit attempt to shift the burden of proof to the SEC as to
    
      GenAudio’s affirmative defense. Ultimately, Appellants must prove that
    
      GenAudio qualified for the safe-harbor exemption; the SEC does not bear the
    
      burden of proving the contrary is true. See, e.g., Ralston Purina Co., 346 U.S. at
    
      126; Harper, 743 F. Supp. at 1090. Moreover, we should recall, as the district
    
      court found, that Appellants utterly failed “‘to provide information as to the
    
      number or sophistication of investors it solicited to invest’ in either the 2010 or
    
      2011 Offerings.” Mahabub, 343 F. Supp. 3d at 1040 (quoting Aplts.’ App., Vol.
    
      II, at 361, 368, ¶¶ 61, 108). This finding—which accurately reflects the state of
    
      the record—undercuts the plausibility of Appellants’ claim that they reasonably
    
      believed GenAudio’s investors were all accredited. Stated otherwise, without
    
      such information, no rational jury could have found that Appellants reasonably
    
      believed that GenAudio’s investors were all accredited because Appellants failed
    
      to show that they had the information that would have allowed them to form such
    
      a reasonable belief.
    
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            Appellants argue not illogically that Mr. Mattos’s admission of missing
    
      some questionnaires cannot be treated as dispositive because “[i]t only refutes the
    
      fact that 100% of GenAudio’s investors actually identified themselves as
    
      accredited investors,” and there is still the question of whether GenAudio
    
      possessed “the reasonable belief” that all of the investors were accredited. Aplts.’
    
      Opening Br. at 45 (emphasis added). However, as we have discussed, we resolve
    
      that reasonable-belief question against Appellants because they failed to provide
    
      information regarding the number or sophistication of their investors for the 2010
    
      and 2011 offerings; therefore, they have not demonstrated that GenAudio could
    
      have developed a reasonable belief that all of the solicited investors were
    
      accredited. In sum, we conclude that Appellants’ attempt to find safe harbor
    
      under Rule 506 is unavailing.
    
                                               D
    
            We turn to Appellants’ third and final challenge: they argue that the district
    
      court erred in ordering them to pay disgorgement and civil penalties.
    
      Specifically, they contend that the court’s disgorgement order was not legally
    
      authorized and, in any event, the amount of the disgorgement order and the civil
    
      penalties was not calculated properly. We conclude, however, that Appellants’
    
      arguments lack merit.
    
            Generally, a district court’s imposition of remedies is reviewed for an
    
      abuse of discretion. See, e.g., SEC v. Maxxon, Inc., 465 F.3d 1174, 1179 (10th
    
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      Cir. 2006) (“The district court has broad discretion not only in determining
    
      whether or not to order disgorgement but also in calculating the amount to be
    
      disgorged.” (quoting SEC v. First Jersey Sec., Inc., 101 F.3d 1450, 1474–75 (2d
    
      Cir. 1996))), cert. denied, 550 U.S. 905 (2007); see also SEC v. Pentagon Cap.
    
      Mgmt. PLC, 725 F.3d 279, 287 (2d Cir. 2013) (“We review the district court’s
    
      imposition of the civil penalty for abuse of discretion.”), cert. denied, 573 U.S.
    
      946 (2014); id. at 288 (“The district court’s disgorgement award is also reviewed
    
      for abuse of discretion.”).
    
            “An abuse of discretion occurs where a decision is premised on an
    
      erroneous conclusion of law or where there is no rational basis in the evidence for
    
      the ruling.” Andersen, 882 F.3d at 1223. Similarly, in the context of
    
      disgorgement, we specifically explained that “[w]e review for clear error the
    
      computation of the disgorgement amount and we review de novo the method for
    
      determining that amount.” United States v. RaPower-3, LLC, 960 F.3d 1240,
    
      1251 (10th Cir. 2020); see also Klein-Becker USA, LLC v. Englert, 711 F.3d
    
      1153, 1162 (10th Cir. 2013) (“Although we review the district court’s decision to
    
      award disgorgement of profits from trademark infringement for abuse of
    
      discretion, we review the amount awarded for clear error and the district court’s
    
      method for determining that amount de novo.”).
    
            We first consider Appellants’ challenge to the legal propriety of the district
    
      court’s disgorgement order, and, having rejected that challenge, we proceed to
    
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      consider their challenge to the court’s computation of the disgorgement amount,
    
      which we also conclude is without merit. Lastly, we consider whether the civil
    
      penalties that the district court ordered were legally excessive, and we conclude
    
      that they were not and that consequently the court did not abuse its discretion in
    
      ordering the penalties.
    
                                                1
    
                                                a
    
            “Generally, disgorgement is a form of ‘[r]estitution measured by the
    
      defendant’s wrongful gain.’” See Kokesh v. SEC, --- U.S. ----, 137 S. Ct. 1635,
    
      1640 (2017) (alteration in original) (quoting R ESTATEMENT (T HIRD ) OF
    
      R ESTITUTION AND U NJUST E NRICHMENT § 51, cmt. a at 204 (A M . L. I NST . 2010));
    
      see Liu v. SEC, --- U.S. ----, 140 S. Ct. 1936, 1940–41 (2020) (“[C]ourts
    
      determined that the SEC had authority to obtain what it called ‘restitution’ and
    
      what in substance amounted to ‘profits’ that ‘merely depriv[e]’ a defendant of
    
      ‘the gains of . . . wrongful conduct.’ Over the years, the SEC has continued to
    
      request this remedy, later referred to as ‘disgorgement,’ and courts have
    
      continued to award it.” (second alteration and omission in original) (footnote and
    
      citation omitted) (quoting Texas Gulf, 446 F.2d at 1307–08)). In this regard, we
    
      have held that disgorgement is “remedial rather than punitive.” Maxxon, 465 F.3d
    
    
    
    
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      at 1179; 22 see also SEC v. Cavanagh, 445 F.3d 105, 117 & n.25 (2d Cir. 2006)
    
      (noting that “[b]ecause the remedy is remedial rather than punitive, the court may
    
      not order disgorgement above” “the amount of money acquired through
    
      wrongdoing”).
    
            Though our court and others generally have characterized disgorgement as
    
      remedial and not punitive, in 2017, the Supreme Court in Kokesh determined that
    
      at least the disgorgement remedy at issue there operated in a punitive manner and
    
      thus was subject to a five-year statute of limitations that “applies to any ‘action,
    
      suit or proceeding for the enforcement of any civil fine, penalty, or forfeiture,
    
      pecuniary or otherwise.’” 137 S. Ct. at 1639 (emphasis added) (quoting 28
    
      U.S.C. § 2462); see id. at 1644 (“SEC disgorgement thus bears all the hallmarks
    
      of a penalty: It is imposed as a consequence of violating a public law and it is
    
      intended to deter, not to compensate.”). Among the attributes of the
    
    
            22
                    Before the Supreme Court’s Liu decision—which we discuss further
      infra—we explained that a defendant “is not required to disgorge profits not
      ‘causally connected to the violation.’” Maxxon, 465 F.3d at 1179 (quoting Arnold
      S. Jacobs, D ISCLOSURES & R EMEDIES U NDER THE S ECURITIES L AWS § 20:109).
      Moreover, courts have noted that “[d]isgorgement need only be a reasonable
      approximation of profits causally connected to the violation.” SEC v. Patel, 61
      F.3d 137, 139 (2d Cir. 1995) (alteration in original) (quoting SEC v. First City
      Fin. Corp., 890 F.2d 1215, 1231 (D.C. Cir. 1989)). Once a reasonable
      approximation is shown, “the burden shifts back to the defendant[s] to
      ‘demonstrate that the disgorgement figure [is] not a reasonable approximation.’”
      SEC v. Teo, 746 F.3d 90, 105 (3d Cir. 2014) (second alteration in original)
      (quoting First City, 890 F.2d at 1232); see also Calvo, 378 F.3d at 1217 (“The
      SEC is entitled to disgorgement upon producing a reasonable approximation of a
      defendant’s ill-gotten gains.”).
    
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      disgorgement remedy in that case that signaled to the Kokesh Court that it was
    
      penal in nature was its imposition on defendants “without consideration of a
    
      defendant’s expenses that reduced the amount of illegal profit.” Id. at 1644.
    
      Furthermore, notably, the Kokesh Court stressed in a footnote that the “sole
    
      question” before it related to the application of the statute of limitations, and, in
    
      that regard, the Court expressly declined to offer “an opinion on whether courts
    
      possess authority to order disgorgement in SEC enforcement proceedings or on
    
      whether courts ha[d] properly applied disgorgement principles” in the setting of
    
      that case. Id. at 1642 n.3.
    
            A mere three years later—and after the parties filed their briefs in this
    
      appeal—Kokesh’s author (Justice Sotomayor) penned for the Court another
    
      important disgorgement decision, Liu v. SEC, which returned to some of the
    
      matters that Kokesh left unresolved. According to Liu, in deciding the issue
    
      before it, Kokesh
    
                   held that a disgorgement order in a [SEC] enforcement action
                   imposes a “penalty” for the purposes of 28 U.S.C. § 2462, the
                   applicable statute of limitations. In so deciding, the Court
                   reserved an antecedent question: whether, and to what extent, the
                   SEC may seek “disgorgement” in the first instance through its
                   power to award “equitable relief” under 15 U.S.C. § 78u(d)(5),
                   a power that historically excludes punitive sanctions.
    
      140 S. Ct. at 1940. Generally speaking, the Liu Court answered this antecedent
    
      question in the affirmative: “The Court holds today that a disgorgement award
    
    
    
    
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      that does not exceed a wrongdoer’s net profits and is awarded for victims is
    
      equitable relief permissible under § 78u(d)(5).” Id.
    
            Notably, for our purposes here, the Liu defendants had “objected that the
    
      disgorgement award failed to account for their business expenses,” and the Court
    
      “granted certiorari to determine whether § 78u(d)(5) authorizes the SEC to seek
    
      disgorgement beyond a defendant’s net profits from wrongdoing.” Id. at 1942.
    
      Consistent with the disgorgement remedy’s historical roots in equity, the Liu
    
      Court ruled that, insofar as the disgorgement award exceeded net profits, it was
    
      not statutorily permissible. See id. 1943–46. It explained how “equity courts” in
    
      considering “profits remedies,” like disgorgement, historically, have
    
      “circumscribe[d] the award . . . to avoid transforming it into a penalty outside
    
      their equitable powers.” Id. at 1944. And the Liu Court specified that one way
    
      such courts have done so is to “limit[] awards to the net profits from wrongdoing,
    
      that is, ‘the gain made upon any business or investment, when both the receipts
    
      and payments are taken into the account.’” Id. at 1944–45 (quoting Rubber Co. v.
    
      Goodyear, 76 U.S. (1 Wall.) 788, 804 (1870)).
    
            In this regard, the Liu Court observed that, “[s]etting aside” one salient
    
      exception, “courts consistently restricted awards to net profits from wrongdoing
    
      after deducting legitimate expenses.” Id. at 1946 (emphasis added). The Court
    
      recognized—but left for resolution on remand—the defendants’ case-specific
    
      contention that “their disgorgement award is unlawful because it crosses the
    
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      bounds of traditional equity practice in [that] . . . it declines to deduct business
    
      expenses from the award.” Id. at 1947. However, in providing guidance for
    
      remand, the Court underscored that “courts must deduct legitimate expenses
    
      before ordering disgorgement under § 78u(d)(5).” Id. at 1950 (emphasis added).
    
                                                 b
    
            For the first time on appeal, without invoking the plain-error doctrine,
    
      Appellants contend in their briefing that the district court was not legally
    
      authorized to order disgorgement. 23 Specifically, they argue thusly: “Since there
    
      is no statutory basis for disgorgement, and—pursuant to Kokesh—it is not an
    
      equitable remedy (since equity does not authorize punishment), then the SEC may
    
      not seek disgorgement.” Aplts.’ Opening Br. at 46; see also Aplts.’ Reply Br. at
    
      21 (“We urge this court to conclude the SEC has no authority to obtain
    
      disgorgement, and strike all disgorgement from this matter.”). 24
    
            For its part, the SEC does not attack Appellants’ legal-authority argument
    
      on preservation grounds: that is to say, they do not assert that Appellants have
    
            23
                   In their district-court briefing, Appellants did not challenge the
      court’s legal authority for ordering disgorgement; rather, they solely focused on
      “the amount of disgorgement.” Aplts.’ App., Vol. VI, at 1524 n.16; id., Vol. IX,
      2024 (adopting “GenAudio’s arguments”).
            24
                     To put this argument in context, we should recall that Liu was issued
      after all of the parties’ briefs were filed. In particular, at the time that Appellants
      filed their Opening Brief, Liu was pending before the Supreme Court. Appellants
      acknowledged that the Supreme Court in Liu would likely offer in the future
      further guidance on “the SEC’s ability to seek disgorgement at all.” Aplts.’
      Opening Br. at 46.
    
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      effectively waived this argument by failing to present it to the district court and
    
      by not arguing for relief under the plain-error standard. See, e.g., Havens v. Colo.
    
      Dep’t of Corr., 897 F.3d 1250, 1259 (10th Cir. 2018) (“We conclude that [the
    
      plaintiff] has forfeited the argument that Title II validly abrogates sovereign
    
      immunity as to his claim by failing to raise this argument before the district court,
    
      and he has effectively waived the argument on appeal by not arguing under the
    
      rubric of plain error.”). Instead, in a short but sufficient argument, 25 the SEC
    
      points out that Kokesh expressly declined to offer “an opinion on whether courts
    
      possess authority to order disgorgement in SEC enforcement proceedings,” 137 S.
    
      Ct. at 1642 n.3, and that on remand in Kokesh, we actually applied our
    
      “longstanding precedents regarding disgorgement” and granted disgorgement,
    
      Aplee.’s Resp. Br. at 52.
    
            Because the SEC unreservedly engages with the merits of Appellants’
    
      legal-authority argument—despite an apparent preservation problem with it—we
    
      exercise our discretion to do the same. See, e.g., Johnson v. Spencer, 950 F.3d
    
      680, 707 (10th Cir. 2020) (“exercis[ing] our discretion to review [plaintiff’s]
    
      forfeited arguments,” where defendants “forfeited the issue of [plaintiff’s] own
    
      forfeiture by failing to argue his lack of preservation in their appellate briefing”);
    
    
            25
                   Though the SEC’s argument is admittedly brief, we disagree with
      Appellants’ contention that the “SEC has not chosen to respond substantively or
      defend against” their legal-authority argument concerning disgorgement. Aplts.’
      Reply Br. at 20.
    
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      see also United States v. McGehee, 672 F.3d 860, 873 n.5 (10th Cir. 2012)
    
      (considering whether “the government forfeited the right to object to” the
    
      defendant’s failure “to preserve” an argument for reversal). And, if we limit our
    
      review to the legal-authority argument that Appellants advance in their appellate
    
      briefing, there is no doubt that their argument cannot prevail.
    
            As the SEC rightly points out, Kokesh expressly declined to opine on
    
      whether courts have the legal authority to order—at least in some instances—the
    
      remedy of disgorgement. See Liu, 140 S. Ct. at 1946 (straightforwardly rejecting
    
      the defendants’ argument, akin to Appellants’ contention here, that “this Court
    
      effectively decided in Kokesh that disgorgement is necessarily a penalty, and thus
    
      not the kind of relief available at equity,” and stating that “Kokesh expressly
    
      declined to pass on the question” and it “has no bearing on the SEC’s ability to
    
      conform future requests for a defendant’s profits to the limits outlined in
    
      common-law cases awarding a wrongdoer’s net gains” (emphasis added)).
    
            Furthermore, after the parties’ briefing was filed, Liu rejected the
    
      contention that disgorgement is categorically not an equitable remedy and
    
      concluded that, insofar as the specifications of a disgorgement order conform to
    
      “longstanding equitable principles,” the order may find its statutory footing in 15
    
      U.S.C. § 78u(d)(5). Id.; see also id. at 1940 (“The Court holds today that a
    
      disgorgement award that does not exceed a wrongdoer’s net profits and is
    
      awarded for victims is equitable relief permissible under § 78u(d)(5).”). Thus, if
    
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      our review is limited to the legal-authority argument of Appellants’ briefing, their
    
      argument wholly lacks merit and fails.
    
                                                 c
    
            However, Appellants effectively contend—through the vehicle of a Federal
    
      Rule of Appellate Procedure 28(j) supplemental-authority letter, invoking the
    
      Supreme Court’s decision in Liu—that our review is not restricted to the legal-
    
      authority argument of their appellate briefing. In their view, even though Liu was
    
      decided after the parties filed their appellate briefs, we should consider, “in
    
      addition to the arguments asserted in Appellants’ briefs,” a new basis for
    
      challenging the legal propriety of the district court’s disgorgement order that Liu
    
      purportedly presents. Aplts.’ Resp. to Aplee.’s Suppl. Authority Letter at 1 (filed
    
      July 6, 2020). They contend that, in Liu, “the Court held for the first time that the
    
      SEC is prohibited from seeking an equitable remedy in excess of a defendant’s
    
      net profits for any wrongdoing,” and, more specifically, that a disgorgement
    
      order—in order to conform to the equitable principles embodied in 15 U.S.C.
    
      § 78u(d)(5)—must reflect a deduction of legitimate business expenses. Id.
    
      According to Appellants, “[i]t is beyond dispute that here, the district court did
    
      not take legitimate expenses into account in ordering disgorgement.” Id. Thus,
    
      they reason that we should “at the very least, [] remand . . . so the district court
    
      can take into account Appellants’ legitimate expenditures in determining the
    
      proper disgorgement amount.” Id.
    
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            Yet we reject Appellants’ request that we consider and grant relief with
    
      respect to this late-blooming argument based on Liu. In doing so, we are
    
      cognizant of “[t]he general rule . . . that an appellate court must apply the law in
    
      effect at the time it renders its decision”—which would include Liu’s holding
    
      regarding the deduction of legitimate business expenses. Thorpe v. Hous. Auth. of
    
      City of Durham, 393 U.S. 268, 281 (1969); see also Liu, 140 S. Ct. at 1950.
    
      (instructing that “courts must deduct legitimate expenses before ordering
    
      disgorgement under § 78u(d)(5)”). However, even assuming that Appellants are
    
      correct that the district court did not correctly deduct any legitimate business
    
      expenses in crafting its disgorgement order, we conclude that Appellants have
    
      failed to preserve any challenge to this purported error.
    
            To begin, for the first time ever, Appellants presented this claim of error
    
      relating to the district court’s purported failure to deduct business expenses (i.e.,
    
      their “business-expenses argument”) in their supplemental-authority letter; that is,
    
      they failed to present the argument at any time before submitting their
    
      supplemental-authority letter. Consequently, Appellants have—at the very
    
      least—forfeited this argument in the district court and thus are entitled to no more
    
      than review under our rigorous plain-error standard. See, e.g., Richison v. Ernest
    
      Grp., Inc., 634 F.3d 1123, 1127 (10th Cir. 2011) (“Where, as here, a plaintiff
    
      pursues a new legal theory for the first time on appeal, that new theory suffers the
    
      distinct disadvantage of starting at least a few paces back from the block. . . . [I]f
    
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      the theory simply wasn’t raised before the district court, we usually hold it
    
      forfeited.”); see also McGehee, 672 F.3d at 876 (“Even if we were to conclude
    
      that [the defendant] only forfeited the acceptance-of-responsibility issue—rather
    
      than waived it—he could not prevail unless he could successfully run the gauntlet
    
      created by our rigorous plain-error standard of review.”).
    
            This is so even though the Supreme Court decided Liu after the district
    
      court entered judgment in this case. See, e.g., United States v. Gonzalez-Huerta,
    
      403 F.3d 727, 730–31 (10th Cir. 2005) (en banc) (applying plain-error review to
    
      forfeited error, where the defendant asserted for the “first time” on appeal a
    
      sentencing error predicated on Supreme Court caselaw issued after the district
    
      court’s judgment and while his case was “pending on appeal”), cert. denied, 546
    
      U.S. 967 (2005), and reh’g denied, 546 U.S. 702 (2005); accord United States v.
    
      Buonocore, 416 F.3d 1124, 1134 (10th Cir. 2005); see United States v.
    
      Maldonado-Ramires, 384 F.3d 1228, 1230 n.1 (10th Cir. 2004) (concluding,
    
      where the defendant invoked for the first time in a Rule 28(j) letter an argument
    
      for relief based on a Supreme Court case decided “four weeks after oral argument
    
      was held” that, because the defendant did not make the argument before the
    
      district court, “this court reviews only for plain error”).
    
            Yet, because Appellants have not even endeavored to seek relief as to their
    
      business-expenses argument under the plain-error rubric, Appellants have
    
      effectively waived any and all review of this argument. See, e.g., Havens, 897
    
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      F.3d at 1259 (noting that the plaintiff “has effectively waived the argument on
    
      appeal by not arguing under the rubric of plain error”); Fish v. Kobach, 840 F.3d
    
      710, 729–30 (10th Cir. 2016) (noting that the litigant failed to “make an argument
    
      for plain error review on appeal” and consequently, the “argument has come to
    
      the end of the road and is effectively waived”). 26
    
            To be sure, Appellants contend that they “did not waive” their business-
    
      expenses argument because Liu “was announced by the Supreme Court . . . after
    
      Appellants[] submitted their opening and reply briefs.” Aplts.’ Resp. to Aplee.’s
    
      Suppl. Authority Letter at 1 (emphasis added). As support for this contention,
    
      they rely on the Supreme Court’s decision in Hormel v. Helvering, 312 U.S. 552
    
      (1941), which, Appellants explain, “stat[ed] an argument is not waived when
    
      ‘there have been judicial interpretations of existing law after [the] decision below
    
            26
                    Indeed, one could argue—quite reasonably—that Appellants also
      waived any business-expenses argument by not advancing it in their Opening
      Brief; making matters worse, they did not even include such an argument in their
      Reply Brief. In this regard, “we routinely have declined to consider arguments
      that are not raised, or are inadequately presented, in an appellant’s opening
      brief”—that is, we have treated such arguments as waived. Bronson, 500 F.3d at
      1104; see, e.g., United States v. Walker, 918 F.3d 1134, 1151 (10th Cir. 2019)
      (“Ordinarily, a party’s failure to address an issue in its opening brief results in
      that issue being deemed waived.”). Significantly, in an unpublished order
      denying a petition for rehearing that invoked Liu in support of a business-
      expenses argument, a panel of our court reached precisely this conclusion. See
      Order, United States v. RaPower-3, LLC (RaPower-3, LLC II), No. 18-4150, at *2
      (10th Cir., filed July 17, 2020) (“Petitioners waived this issue by not presenting it
      in their briefs on appeal.”). However, given that we already have determined that
      Appellants effectively waived this argument, we need not (and thus do not)
      definitively opine on whether this separate ground of briefing waiver is
      appropriately applied in these circumstances.
    
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      and pending appeal—interpretations which if applied might have materially
    
      altered the result.’” Id. (quoting Hormel, 312 U.S. at 558–59).
    
            However, we are not persuaded. We recognize at the outset that ordinarily
    
      “the decision regarding what issues are appropriate to entertain on appeal in
    
      instances of lack of preservation is discretionary.” Abernathy v. Wandes, 713
    
      F.3d 538, 552 (10th Cir. 2013); accord Frasier v. Evans, 992 F.3d 1003, 1029
    
      (10th Cir. 2021); Mid Atl. Cap. Corp. v. Bien, 956 F.1182, 1195 n.6 (10th Cir.
    
      2020). Appellants fail to offer us a cogent reason to exercise that discretion in
    
      their favor. To begin with, even though Liu itself was not available to Appellants
    
      when they filed their appellate briefs, a business-expenses argument—in Liu’s
    
      spirit or pointing in the same direction—that is, an argument by defendants to
    
      secure a deduction of business expenses from a disgorgement amount, was
    
      available. Nothing precluded Appellants from contending in their district-court
    
      briefing or briefing before us that a deduction of business expenses from any
    
      disgorgement amount was legally proper and appropriate.
    
            Indeed, such a business-expenses argument was hardly novel even in 2015,
    
      when the SEC filed its complaint. Before 2015, a number of litigants in federal
    
      litigation had argued—albeit mostly unsuccessfully—that business expenses
    
      should be offset from any disgorgement amount. See SEC v. Aerokinetic Energy
    
      Corp., 444 F. App’x 382, 385 (11th Cir. 2011) (unpublished); SEC v. United
    
      Energy Partners, Inc., 88 F. App’x 744, 746–747 (5th Cir. 2004) (unpublished);
    
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      SEC v. Hughes Cap. Corp., 917 F. Supp. 1080, 1086–87 (D.N.J.1996), aff’d 124
    
      F.3d 449 (3d Cir. 1997). As the Fifth Circuit panel in United Energy observed,
    
      “the overwhelming weight of authority hold[s] that securities laws violators may
    
      not offset their disgorgement liability with business expenses.” 88 F. App’x at
    
      746 (alteration in original) (quoting SEC v. Kenton Cap., Ltd., 69 F. Supp. 2d 1,
    
      16 (D.D.C. 1998)).
    
            Liu itself underscores the point that, prior to 2015, some litigants had
    
      sought, albeit unsuccessfully, business-expenses offsets from disgorgement
    
      awards. To that point, Liu expressly abrogated controlling precedent in which the
    
      Ninth Circuit, in 2006, and the Eighth Circuit, in 2011, had rejected arguments
    
      seeking deductions of certain business expenses from disgorgement awards. See
    
      Liu, 140 S. Ct. at 1942, 1950 (citing and abrogating SEC v. JT Wallenbrock &
    
      Assocs, 440 F.3d 1109, 1113, 1114 (9th Cir. 2006), and SEC v. Brown, 658 F.3d
    
      858, 861 (8th Cir. 2011)). Furthermore, in litigation in this circuit that
    
      commenced and proceeded roughly contemporaneously with the instant case, we
    
      rejected—admittedly, without extensive analysis—the defendants’ argument that
    
      “the district court should have subtracted operating expenses from the gross
    
      receipts to determine the amount that should be disgorged,” where the defendants
    
      conceded that they were not entitled to such an offset if their business was started
    
      and run to defraud investors, yet failed to establish that this was not so.
    
      RaPower-3, LLC, 960 F.3d at 1252.
    
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            Thus, though proponents of such business-expenses arguments historically
    
      had not met with much success, nothing barred Appellants here from making such
    
      an argument. And, indeed, prior to Appellants’ submission of briefing here and
    
      before the district court, some courts had ruled in favor of such business-expenses
    
      arguments. See SEC v. Thomas James Assocs., Inc., 738 F. Supp. 88, 92
    
      (W.D.N.Y. 1990) (“I find that it is appropriate to offset these gross profits from
    
      the four IPOs with certain business expenses attributable thereto by [the
    
      defendant]. These expenses include, for example, commissions, telephone
    
      charges, underwriting expenses and a proportionate share of overhead.”); Litton
    
      Indus., Inc. v. Lehman Bros. Kuhn Loeb Inc., 734 F. Supp. 1071, 1077
    
      (S.D.N.Y.1990) (“To require disgorgement of all fees and commissions without
    
      permitting a reduction for associate expenses and costs constitutes a penalty
    
      assessment and goes beyond the restitutionary purpose of the disgorgement
    
      doctrine.”).
    
            Accordingly, the upshot is that, even prior to the SEC’s filing of its
    
      complaint in this action and certainly before Liu’s issuance, a business-expenses
    
      argument—along the lines of Liu—was available to Appellants, if they wished to
    
      secure an offset of business expenses from any disgorgement order. Appellants
    
      simply declined to avail themselves of such an argument. This fact counts against
    
      Appellants in our decisional calculus regarding consideration of their unpreserved
    
      business-expenses argument.
    
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            Nor do we read Hormel as standing for a contrary proposition. The Court
    
      in Hormel did not purport to establish a mandatory rule that would require
    
      appellate courts to ignore a litigant’s lack of preservation—through waiver or
    
      otherwise—in every instance where “judicial interpretations of existing law
    
      [change] after [the] decision below and pending appeal” and the “appli[cation] [of
    
      that interpretation] might have materially altered the result.” 312 U.S. at 558–59.
    
      Instead, this quoted language from Hormel should be read in the context of the
    
      Court’s overall effort to provide case-specific illustrations of its primary point:
    
      that is, “[t]here may always be exceptional cases or particular circumstances
    
      which will prompt a reviewing or appellate court, where injustice might otherwise
    
      result, to consider questions of law which were neither pressed nor passed upon
    
      by the court . . . below.” Id. at 557 (emphases added).
    
            In other words, as relevant here, the principal thrust of the Court’s analysis
    
      in Hormel was that courts of appeals should not rigidly decline to consider
    
      arguments simply because they were not raised below; instead, they should be
    
      inclined to exercise their discretion to consider such arguments in exceptional or
    
      unique circumstances where manifest injustice would follow from not doing so.
    
      See id. at 557 (“Rules of practice and procedure are devised to promote the ends
    
      of justice, not to defeat them. A rigid and undeviating judicially declared practice
    
      under which courts of review would invariably and under all circumstances
    
      decline to consider all questions which had not previously been specifically urged
    
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      would be out of harmony with this policy. Orderly rules of procedure do not
    
      require sacrifice of the rules of fundamental justice.”). Yet under the
    
      circumstances here—where Appellants passed up repeated opportunities to
    
      advance a business-expenses argument before the district court and on
    
      appeal—we are hard pressed to discern any manifest injustice in concluding that
    
      we should not review such an argument because Appellants failed to preserve it.
    
            Thus, we do not read Hormel as standing in the way of this result. Indeed,
    
      there is reason to believe that the Hormel Court would endorse it. That is because
    
      in offering case-specific illustrations where the Supreme Court properly had
    
      adhered to “the general principle” of not considering arguments that had not been
    
      raised below, the Hormel Court cited a case, roughly analogous to this one, in
    
      which the government had repeatedly failed in its pleadings before administrative
    
      tribunals and the court of appeals to raise the “newly presented question” it later
    
      requested the Court to consider—a request that the Court elected to deny. Id. at
    
      560 (citing Helvering v. Tex-Penn Oil Co., 300 U.S. 481, 498 (1937)). In any
    
      event, in light of the foregoing, we conclude that Appellants’ reliance on Hormel
    
      is unavailing.
    
            In closing, we highlight one additional factor—which though not
    
      determinative by any means—underscores the appropriateness of our decision to
    
      decline to consider Appellants’ tardy business-expenses argument. Specifically,
    
      unlike the legal-authority argument that Appellants advanced in their appellate
    
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      briefing, in arguing against the application of Liu’s business-expenses holding
    
      here, the SEC has not been silent regarding Appellants’ failure to make a
    
      business-expenses argument prior to their supplemental-authority letter. See
    
      Aplee.’s Suppl. Authority Letter at 2 (filed June 24, 2020) (“[Appellants] have
    
      made no claim that the disgorgement award should have included a deduction for
    
      any business expenses.”); cf. Aplee.’s Resp. Br. at 51 n.14 (“ In challenging the
    
      amount of disgorgement, appellants dispute the district court’s calculation of
    
      proceeds; they are not arguing that they were entitled to any deductions.”).
    
            In sum, based on the reasons outlined supra, we decline to consider
    
      Appellants’ late-blooming business-expenses argument based on the Supreme
    
      Court’s decision in Liu: that is to say, we refrain from reviewing on the merits
    
      Appellants’ contention that, in light of Liu, we should remand the case to the
    
      district court to consider deductions from the disgorgement amount based on their
    
      legitimate business expenses. 27 Cf. CFPB v. Consumer First Legal Grp., LLC, 6
    
            27
                    Appellants cannot persuasively argue at this juncture of the litigation
      that this determination unfairly prejudices them because at no time have they
      attempted to describe—let alone itemize—any legitimate business expenditures
      that the district court supposedly should have, consistent with Liu, deducted from
      its disgorgement award. Nor have Appellants sought supplemental briefing to do
      so. See SEC v. Fowler, 6 F.4th 255, 267 (2d Cir. 2021) (declining “to vacate the
      District Court’s disgorgement award and remand to allow it to recalculate the
      amount of disgorgement in light of Liu,” where the defendant “failed then [at the
      district court] and fails now to identify any other legitimate business expenses
      that the District Court should have deducted in light of Liu,” other than certain
      business expenses the district court already deducted when it was calculating
      disgorgement), cert. denied, --- U.S. ----, 142 S. Ct. 590 (2021); cf. RaPower-3,
                                                                              (continued...)
    
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      F.4th 694, 710 (7th Cir. 2021) (holding, where defendant argued in the district
    
      court that an award of equitable remedies had to be limited to its “net profits”
    
      that, even though Liu was issued after the court’s restitution award, based on
    
      defendant’s invocation of the case on appeal, “Liu compels [the court] to vacate
    
      the restitution award here and remand for re-calculation based on net profits”).
    
                                                d
    
            We turn to Appellants’ challenges to the amount contained in the
    
      disgorgement order. Appellants first contend that the district court should have
    
      capped disgorgement “tied to fraud claims” at $15,000. Aplts.’ Opening Br. at
    
      49. Relying on our decision in Maxxon, where we determined that disgorgement
    
      of profits should be “causally connected” to the violation, Appellants aver that
    
      only one of the six misrepresentations at issue—namely, the April 30, 2010,
    
      email—“shows a causal link between the misrepresentation and GenAudio’s
    
      receipt of money.” Id. (quoting Mahabub, 343 F. Supp. 3d at 1046). Because the
    
      investor who received the April 30 email responded by providing $15,000 to
    
      Appellants, they argue that any disgorgement must be limited to that amount. In
    
      effect, Appellants contend that the district court erred in crafting the
    
    
    
            27
               (...continued)
      LLC II, No. 18-1450, at *1–2 (noting in denying petition for rehearing that “the
      petition for rehearing fails to identify any expenses that were not part and parcel
      of Petitioners’ scheme and should be deducted from the disgorgement order under
      the standard stated in Liu”).
    
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      disgorgement order because disgorgement orders must be limited to loss amounts
    
      that can be traced to an investor’s reliance on specific representations.
    
            The SEC, however, contends that Appellants “misunderstand the relevant
    
      statutory schemes.” Aplee.’s Resp. Br. at 54. It says that Appellants’ argument
    
      “mistakes the requirement that disgorgement—which is measured by the
    
      defendant’s wrongful gain—be ‘causally connected’ to the violation, with the
    
      requirement in a private securities suit for the injured investors seeking damages
    
      as redress to prove reliance and injury.” Id. (emphases added) (citation omitted)
    
      (quoting Maxxon, 465 F.3d at 1179). The SEC claims that “[i]n a government
    
      enforcement action,” as here, those “extra-textual elements”—namely, “reliance
    
      and injury”—“are not required because these elements do ‘not bear on the
    
      determination of whether securities laws were violated’ and bear ‘only on whether
    
      that private plaintiff may recover damages.’” Id. at 54–55 n.16 (quoting SEC v.
    
      Morgan Keegan & Co., Inc., 678 F.3d 1233, 1244 (11th Cir. 2012)). Thus, in the
    
      SEC’s view, the district court “acted within its discretion in concluding that the
    
      profits from the two offerings infected by [Appellants’] fraud were subject to
    
      disgorgement; it was under no requirement to link specific investor payments to
    
      specific misrepresentations in order to arrive at its calculation.” Id. at 55.
    
            We agree with the SEC. As the district court noted, it is a well-established
    
      principle that the SEC, as a government agency, need not prove that a securities
    
      buyer or seller relied on, and was injured by, a violator’s misleading statements.
    
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      “Unlike private litigants proceeding under § 10(b), ‘[t]he SEC is not required to
    
      prove reliance or injury in enforcement actions.’” Wolfson, 539 F.3d at 1256
    
      (alteration in original) (quoting Geman v. SEC, 334 F.3d 1183, 1191 (10th Cir.
    
      2003)). We are not alone in following this principle. See SEC v. Tome, 833 F.2d
    
      1086, 1096 (2d Cir. 1987) (discussing federal circuit-court cases standing for the
    
      proposition that “[o]nce the [SEC] has established that a defendant has violated
    
      the securities laws, the district court possesses the equitable power to grant
    
      disgorgement without inquiring whether, or to what extent, identifiable private
    
      parties have been damaged by [the] fraud. Whether or not any investors may be
    
      entitled to money damages is immaterial.” (first and third alterations in original)
    
      (quoting SEC v. Blavin, 760 F.2d 706, 713 (6th Cir. 1987)).
    
            Maxxon’s “causally connected” language does not purport to abrogate—nor
    
      have the effect of abrogating—this well-settled principle. In this regard, as the
    
      district court noted, “Maxxon generally describes some of the defendant’s
    
      misrepresentations but never connects them to any particular securities
    
      transactions,” and upheld the district court’s disgorgement order in that case
    
      “without [a] hint of disapproval,” even though the court “had calculated
    
      disgorgement based on all profits from stock sales over a particular time period.”
    
      SEC v. Mahabub, 411 F. Supp. 3d 1163, 1171 (D. Colo. 2019). In short, nothing
    
      in Maxxon gives us pause in rejecting Appellants’ argument that the district court
    
      erred in crafting the disgorgement order because disgorgement orders must be
    
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      limited to loss amounts that can be traced to an investor’s reliance on specific
    
      representations. The district court did not abuse its discretion when it did not
    
      limit the disgorgement order to $15,000.
    
             Appellants next argue that the disgorgement amount related to their § 5
    
      violations—Appellants’ unregistered sale of securities—“should be limited to
    
      $237,900,” which is the approximate amount Appellants “raised from those six
    
      investors in the offerings”—that is to say, the approximate amount that GenAudio
    
      raised from those investors who submitted incomplete questionnaires, which did
    
      not permit Appellants to “demonstrate those investors were accredited, as
    
      required.” Aplts.’ Opening Br. at 50. In response, the SEC contends that
    
      Appellants’ argument “turns the Section 5 statutory scheme on its head.”
    
      Aplee.’s Resp. Br. at 55. Because it is Appellants’ burden to demonstrate that an
    
      exemption applies, and having failed to establish that one does apply to the
    
      offerings, the SEC says that “the entire offerings themselves were illegal, and the
    
      experience of the individual investors is simply not relevant to the disgorgement
    
      calculation.” Id. (emphasis added).
    
             The SEC has the better of this dispute; Appellants’ argument is legally
    
      untenable. Appellants do not cite nor could we uncover any caselaw stating that,
    
      in an offering of unregistered securities, only the funds raised from unaccredited
    
      investors (or investors not verified to be accredited) may be disgorged. The
    
      exemption provisions require the whole offering—and not only some or even most
    
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      of the offering—to satisfy statutory conditions for an exemption. See 17 C.F.R.
    
      § 230.506(a) (“Offers and sales of securities by an issuer that satisfy the
    
      conditions in paragraph (b) or (c) of this section shall be deemed to be
    
      transactions not involving any public offering within the meaning of section
    
      4(a)(2) of the Act.”); id. § 230.506(b)(1) (“To qualify for an exemption under this
    
      section, offers and sales must satisfy all the terms and conditions of [certain
    
      rules].”). We cannot discern any plausible legal basis for Appellants’ argument to
    
      the contrary.
    
                                                   2
    
             We finally turn to Appellants’ last issue: their claim that the penalties the
    
      district court imposed were unlawful or, at least, should have been capped at
    
      $252,900.
    
             Section 20(d)(1) of the Securities Act and Section 21(d)(3)(A) of the
    
      Exchange Act authorize the SEC to seek a penalty against violators of the
    
      securities laws. Courts—including the district court here—typically consider the
    
      following factors when imposing penalties:
    
                      (1) the egregiousness of the violations at issue, (2) defendants’
                      scienter, (3) the repeated nature of the violations, (4)
                      defendants’ failure to admit to their wrongdoing; (5) whether
                      defendants’ conduct created substantial losses or the risk of
                      substantial losses to other persons; (6) defendants’ lack of
                      cooperation and honesty with authorities, if any; and (7) whether
                      the penalty that would otherwise be appropriate should be
                      reduced due to defendants’ demonstrated current and future
                      financial condition.
    
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      SEC v. Lybrand, 281 F. Supp. 2d 726, 730 (S.D.N.Y. 2003), aff’d sub nom. SEC
    
      v. Kern, 425 F.3d 143 (2d Cir. 2005).
    
             Appellants challenge the penalty imposed, arguing that the district court
    
      “erred by failing to give adequate weight to [Mr.] Mahabub’s financial insolvency
    
      when determining the amount of disgorgement and other, statutory, penalties to
    
      assess.” Aplts.’ Opening Br. at 51. Appellants state that Mr. Mahabub has only
    
      $4.94 in his sole bank account as of March 7, 2019, does not control other bank or
    
      brokerage accounts, has no real property, and is financially dependent on friends
    
      and family. On the other hand, the SEC responds that the district court “not only
    
      expressly considered” Mr. Mahabub’s financial insolvency, “it [even] found that
    
      it was ‘[t]he major factor weighing against a penalty.’” Aplee.’s Resp. Br. at 56
    
      (second alteration in original) (quoting Mahabub, 411 F. Supp. 3d at 1175).
    
      However, it was in light of the other relevant factors and the severity of
    
      Appellants’ violations, says the SEC, that the district court found it appropriate to
    
      impose penalties.
    
             In substance, the SEC’s argument is cogent and wins the day. The district
    
      court expressly referenced and considered the seven factors that courts typically
    
      evaluate in determining whether to impose fines. And, importantly, the court
    
      explicitly noted that “[t]he major factor weighing against a penalty . . . would be
    
      [Mr.] Mahabub’s claimed financial straits,” and, despite its skepticism about the
    
    
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      accuracy of Mr. Mahabub’s representations on this subject, it acknowledged it
    
      “fe[lt] bound to view this matter in the light most favorable to [Mr.] Mahabub.”
    
      Mahabub, 411 F. Supp. 3d at 1175. However, the court underscored that Mr.
    
      “Mahabub’s ability to pay is only one factor among many,” and it found that
    
      multiple factors tilted the penalty balance against Mr. Mahabub. Id. In this
    
      regard, the court noted that Mr. Mahabub repeatedly lied about GenAudio’s
    
      negotiations, “yet [Mr.] Mahabub still does not concede that it was wrong for him
    
      to do so.” Id. Further, the court explained that Mr. Mahabub “entirely ignores
    
      his dishonesty” when he “attempts to explain in his declaration that he did not
    
      know there was anything unlawful” about selling unregistered shares. Id. And
    
      finally, the district court stated that “the types of lies [Mr.] Mahabub was
    
      telling—about Apple (a very wealthy corporation with a customer base whose
    
      devotion at times borders on the religious) and its iconic CEO, Steve Jobs—were
    
      significantly likely to cause investors to invest, and then lose, a substantial
    
      amount of money.” Id.
    
             It is patent to us that the district court thoughtfully and cogently considered
    
      the relevant factors, and Appellants’ contentions to the contrary are meritless.
    
      Even if we were to assume that Appellants’ contention is correct that “[i]nability
    
      to pay is ‘one of the most important factors’ to be considered in the context of
    
      assessing a penalty,” Aplts.’ Opening Br. at 52 (emphasis omitted) (quoting SEC
    
      v. Gunn, No. 08-CV-1013-G, 2010 WL 3359465, at *10 & n.25 (N.D. Tex. Aug.
    
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      25, 2010) (unpublished)), there is no dispute that this factor should not be deemed
    
      categorically and uniformly the determinative one in the analysis, see SEC v.
    
      Warren, 534 F.3d 1368, 1370 (11th Cir. 2008) (“[N]othing in the securities laws
    
      expressly prohibits a court from imposing penalties . . . in excess of a violator’s
    
      ability to pay. . . . [Defendant] cites no decisional law stating that the securities
    
      laws impliedly prohibit a district court from imposing penalties . . . in excess of a
    
      violator’s ability to pay, and we have located none. At most, ability to pay is one
    
      factor to be considered in imposing a penalty.” (citations and footnote omitted)).
    
             Thus, even if we operated under the assumption that a defendant’s ability to
    
      pay is one of the most important factors, this would not necessarily mean that the
    
      district court abused its discretion in imposing a penalty under the particular
    
      circumstances of this case. Indeed, the judicial decision that Appellants rely on
    
      itself determined that “a penalty of some kind [was] warranted” on the defendant,
    
      and it considered other factors beyond the defendant’s impecuniousness in
    
      determining whether to impose a penalty and, if so, how much of one. Gunn,
    
      2010 WL 3359465, at *11. Here, the district court determined—after thoughtful
    
      consideration of the relevant factors—that Mr. Mahabub’s purported inability to
    
      pay should not tilt the decisional balance against the imposition of a penalty. We
    
      discern no abuse of discretion in the court’s decision.
    
             Appellants also argue that GenAudio’s penalties should have been capped
    
      at $252,900. That is because “the most reasonable approximation of GenAudio’s
    
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      gain from the Section 5 violation is $237,900,” and GenAudio only “received
    
      $15,000 in stock sales from the 2010 and 2011 misrepresentations.” Aplts.’
    
      Opening Br. at 54–55. Accordingly, Appellants contend that civil penalties
    
      should be capped at $252,900. However, we conclude that this argument is
    
      meritless. These two figures ($237,900 and $15,000) that Appellants identify as
    
      justifying a limitation on civil penalties—while not wholly irrelevant, insofar as
    
      they relate to the actual losses Appellants inflicted on others through their
    
      fraudulent conduct, see, e.g., Lybrand, 281 F. Supp. 2d at 730—do not move the
    
      needle on the question of whether the district court abused its discretion.
    
             The court was well within its discretion—after thoughtfully considering the
    
      relevant factors identified in the caselaw—in weighing heavily the repeated acts
    
      of mendacity of Mr. Mahabub and the significant risk that his lies would “cause
    
      investors to invest, and then lose, a substantial amount of money.” Mahabub, 411
    
      F. Supp. 3d at 1175; see also id. at 1174 (enumerating for consideration whether,
    
      inter alia, “defendants’ conduct created . . . the risk of substantial losses to other
    
      persons,” involved “repeated . . . violations,” and evinced “defendants’ failure to
    
      admit to their wrongdoing”). Appellants point to no authority that would cause us
    
      to question this reasoning. Accordingly, we reject Appellants’ last argument
    
      regarding the court’s imposition of civil penalties.
    
                                                III
    
    
    
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             For the foregoing reasons, we reject all of Appellants’ challenges and
    
      AFFIRM the district court’s judgment.
    
    
    
    
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