Convicted by a District Court jury of indecent as-
sault and battery on a person fourteen or older, the defendant appeals, claiming prosecutorial misconduct, the improper admission of hearsay, and ineffective assistance of counsel. “We have often warned that we will not tolerate prosecutorial misconduct during trial.” Commonwealth v. Smith, 387 Mass. 900, 903 (1983). Because the prosecutor’s argument went too far, too often, and the judge’s instructions did not go far enough, we are constrained to reverse.
This was a two-witness case. The complaining witness testified that as she was leaving her apartment in Cambridge on the evening of the incident, the defendant grabbed her, gripped her face in his hands and put his lips over hers. He attempted to *89stick his tongue into her mouth, but she clenched her teeth.1 She said that earlier in the day she had given the defendant a cigarette and later had exchanged pleasantries with him. The defendant, taking the stand in his own defense, testified that he and the complainant had had friendly conversation twice that day and that the contact between them was consensual. According to the defendant, when he approached the complainant while he was panhandling for money, he told her it was his birthday, and she responded by giving him a hug.
This case turns on prosecutorial misconduct. The issue is whether the prosecutor’s persistent presentation of the defendant as a “crack” cocaine-dealing, drug- and alcohol-abusing thief, coupled with the prosecutor’s invitation to the jury to consider the defendant’s character and the prosecutor’s complete disregard of the judge’s explicit order to refrain from argument about the defendant’s supposed guilty conscience, pushed the jury in a direction that proper argument would not have taken them. Credibility could not have been more central to the outcome. See Commonwealth v. Kozec, 399 Mass. 514, 520 (1987) (“The basic issue at trial was the credibility of the victim and the defendant”).
Discussion. The defendant contends that the prosecutor improperly used the defendant’s prior conviction for distributing cocaine to attack his character through repeated statements during her cross-examination of the defendant — couched as questions to which the prosecutor sought an affirmative response — that he was a “crack dealer,” and by arguing during summation that the jury consider the defendant’s character in connec- . tian with the fact that “[hje’s a crack dealer” and “a thief.” The defendant also contends that during closing argument the prosecutor misstated evidence when she twice described the defendant as having admitted he had stolen a knife. Finally, he argues that the prosecutor impermissibly adverted to evidence of his consciousness of guilt, although she had been ordered by the judge not to do so (the prosecutor having failed to respond to discovery requests regarding this issue).
When a defendant raises a claim of prosecutorial misconduct, *90“we consider (1) whether the defendant seasonably objected; (2) whether the error was limited to collateral issues or went to the heart of the case; (3) what specific or general instructions the judge gave the jury which may have mitigated the mistake; and (4) whether the error, in the circumstances, possibly made a difference in the jury’s conclusions.” Commonwealth v. Kater, 432 Mass. 404, 422-423 (2000). The defendant’s only objection was lodged in connection with the prosecutor’s closing argument characterizations of the defendant as a thief and his purported admissions to having stolen the knife. We begin by reviewing the preserved claims for prejudicial error.2 See Commonwealth v. Santiago, 425 Mass. 491, 500 (1997).
The prosecutor misstated the evidence. Contrary to the prosecutor’s assertions (“He told you he stole it. Those were his own words; I stole it. I was grabbing food and I stole the knife”), the defendant did not say he had stolen a knife and the evidence does not justify such an inference. See Commonwealth v. Kelly, 417 Mass. 266, 270 (1994). The sole reference to a knife came during direct examination of the defendant. He testified that following the incident, at about 7:00 p.m., he returned to a Salvation Army shelter too late to get a bed for the evening. He attempted to get something to eat but was told he had to leave the shelter. A police officer came in and told him to sit on the floor, next to a soda machine. The officer found a knife on the defendant’s person. The defendant testified, “I must have — you know, at that point I had like a serrated knife, cause I grab a knife and fork and tried to get me something to eat when I went in there, while they was telling me to get out.” This was not evidence from which it could reasonably be inferred that the knife in the defendant’s possession at the time he was detained *91and (apparently) searched had been stolen by him, and there was no other evidence from which this inference could have been drawn.
Even if there had been evidence that the defendant was a thief, the use made of such evidence in the prosecutor’s closing would still have been improper. “It is well settled that the prosecution may not introduce evidence that a defendant previously has misbehaved, indictably or not, for the purposes of showing his bad character or propensity to commit the crime charged . . . .” Commonwealth v. Helfant, 398 Mass. 214, 224 (1986).
The prosecutor impermissibly told the jury that they could consider the defendant’s character when drawing their conclusions as to his guilt. She said:
“Now, I want you to take in consideration of defendant’s character. He’s a crack dealer. He was dealing crack cocaine in 1998. That’s the year of this incident, 1998. He was convicted of dealing crack cocaine. Now, [defense counsel] says that happened a couple of years ago, no, 1998 he was convicted of dealing crack cocaine. Take that into consideration when you’re assessing his testimony on the stand. He was drinking. He told you that. He did crack that day. Take that into consideration. He also stole a knife that day. So, he admitted to you on the stand that he stole a knife. He’s a thief now, too.”
We do not agree with the Commonwealth’s argument that the prosecutor’s reference to character was inadvertent and that the intended use of the word “credibility” is clear in context. Not only did the prosecutor plainly direct the jury “to take in consideration of defendant’s character,” but the thrust of the prosecutor’s argument was that the jury consider the defendant’s character as a dealer of cocaine, as a drug and alcohol user, and as a thief, and was improper. See Commonwealth v. Kozec, 399 Mass. at 525. The prosecutor made no mention here of the defendant’s prior conviction as a basis for assessing credibility.
Proceeding from her erroneous remarks regarding the defendant’s character as a crack cocaine dealer and user, and a thief, the prosecutor then invited the jury to consider the defendant’s alcohol drinking and drug taking upon his “ability *92to perceive,” and the fact “that’s he’s on probation,” in light of his “motive when [he was] testifying.” We take note of the prosecutor’s persistent use of prejudicial labels when referring to the defendant. Repeated references to the defendant as a “crack dealer,” drug and alcohol user, thief and probationer were made for their “emotional impact,” serving primarily “to make it less likely that the jury [would] return a verdict based on fair, calm consideration of the evidence.” Commonwealth v. Shelley, 374 Mass. 466, 470 (1978).
Finally, the prosecutor made closing statements adverting to the complainant’s comments that she observed the defendant “crouching” in a manner suggesting that the defendant did so because he had something to hide. The judge had ordered the prosecutor to refrain from making such argument, and the argument should not have been made. See Commonwealth v. Monte-calvo, 367 Mass. 46, 56-57 (1975) (judge must intervene where argument is improper, especially where “judge has previously excluded the particular argument as improper”). Further, the evidence that formed the basis for the inference of consciousness of guilt was thin3 and the jury were given no instruction on the subject.4 See, e.g., Commonwealth v Person, 400 Mass. 136, 142 (1987) (reversal required where prosecutor asked jury to *93draw consciousness of guilt inference not fairly warranted from evidence).
The Commonwealth’s argument, that the prosecutor touched only tangentially on the inference of a guilty conscience and that the jury had heard testimony of crouching from the defendant as well as from the complainant,5 misses the point. The judge had specifically ordered the prosecutor not to argue that this evidence exhibited consciousness of guilt because the Commonwealth had, in response to a discovery request, stated it was unaware of any evidence of consciousness of guilt, but then had proceeded to elicit the testimony regarding “crouching” or “hiding.” Implicit in the judge’s order was the determination that such argument would be unfairly prejudicial to the defendant in the circumstances. Notwithstanding the order, the prosecutor made this final statement in her closing: “The last and final thing that is a concern about the defendant’s story is the fact that he was crouched. Crouched down at a Coke machine. If this was a hug, as he suggested, why was he crouched down?” The statement signified that the defendant was hiding and that he did so because he had a guilty conscience. Although the judge immediately admonished the prosecutor to “move on,” it came too late to prevent the improper suggestion being conveyed to the jury. See Commonwealth v. Estrada, 25 Mass. App. Ct. 907, 908 (1987) (where outcome of trial turns on credibility, court cannot overestimate effect on jury of argument tending to show consciousness of guilt on the part of the defendant).
Nor was the impact of the prosecutor’s improper final argument mitigated by the judge’s instruction to the jury, issued at the conclusion of the argument, that referred only to the *94improper use of the defendant’s cocaine conviction. The judge began by stating that “there is one thing I want to correct about [the prosecutor’s] argument” (emphasis supplied). The ensuing instruction made no mention of the prosecutor’s misstatements regarding the knife,6 nor the impermissible suggestion that guilt might be based on his character as a thief, nor the prosecutor’s improper allusion to the supposed evidence of the defendant’s guilty conscience. By focusing only on the cocaine conviction, the curative instruction may have appeared to endorse the rest of the prosecutor’s argument. Cf. Commonwealth v. Kozec, 399 Mass. at 522. We are not persuaded that the general instruction informing the jury to consider only evidence introduced at trial, and that argument was not evidence,7 was sufficient to overcome the prosecutor’s misconduct — misconduct sufficient to defeat even a strong case for the Commonwealth. The prosecutor’s misstatement of the evidence and inappropriate characterization of the defendant as a thief were errors objected to by the defendant, and when considered in light of numerous other prosecutorial missteps and the absence of adequate curative instructions, require reversal.8,9
Judgment reversed.
The defendant makes no claim on appeal that these facts do not support his conviction of indecent assault and battery pursuant to G. L. c. 265, § 13H.
The transcript of the sidebar conference during which defense counsel made her objection is riddled with “inaudibles.” For the future, it would be beneficial if counsel would review the tapes and transcripts prior toi inclusion in the record on appeal to correct the transcription or determine what words were spoken that the transcriber or stenographer deemed “inaudible.” Here, it is clear from the context, including the judge’s responses, that defense counsel alerted the judge to both the issue of misstated evidence regarding theft of a knife and to the characterization of her client as a thief. “Defense counsel sufficiently apprised the judge of the grounds on which [s]he objected to the prosecutor’s closing argument . . . .” Commonwealth v. Awad, 47 Mass. App. Ct. 139, 143 n.2 (1999).
See, e.g., Commonwealth v. Carita, 356 Mass. 132, 140 (1969) (“we do not view absences from places not shown to be locations where an individual may customarily resort as properly admissible in evidence. The cumulative effect of such evidence to support consciousness of guilt is capable of an effect as injurious as it is invalid”); Commonwealth v. Brousseau, 421 Mass. 647, 652 (1996) (discretion to instruct exists when consciousness of guilt evidence is supported by other evidence); Commonwealth v. Robles, 423 Mass. 62, 71 (1996) (statements may be considered as consciousness of guilt if there is other evidence tending to prove falsity of statements); Commonwealth v. Haraldstad, 16 Mass. App. Ct. 565, 570 (1983) (error to instruct jury on consciousness of guilt based on facts without reasonable record support); Commonwealth v. Kane, 19 Mass. App. Ct. 129, 137 n.6 (1984) (weak evidence of consciousness of guilt should be excluded or jury charged against making inference).
The jury were thus not informed “that they are not to convict a defendant on the basis of evidence of flight or concealment alone . . . , and [] that they may, but need not, consider such evidence as one of the factors tending to prove the guilt of the defendant,” Commonwealth v. Toney, 385 Mass. 575, 585 (1982), nor cautioned “that since there are numerous reasons why an innocent person might flee [or hide], flight or similar conduct does not necessarily reflect feelings of guilt. . . [and] that, even where a person’s flight [or *93other conduct] does demonstrate feelings of guilt, it does not necessarily mean that the person is in fact guilty, because feelings of guilt are sometimes present in innocent people.” Id at 585 n.6.
The complainant testified that, after the incident, she accompanied two police officers to the shelter where one, standing near an open door, called her over to where he was standing and asked, “[I]s this the man?” She recognized the defendant, who was “crouched in the comer” beside a soda machine. Pressed by the prosecutor to elaborate, the complainant opined that the defendant was “almost sitting on the floor. . . like, in a hiding position.” The defendant testified that he had been told to sit next to the soda machine by police.
Indeed, without the benefit of a trial transcript and the leisure to review it, the judge did not accurately recall the evidence, stating she “thought he said he took a knife out of McDonald’s . . . .”
The judge apparently took her instructions from the Model Jury Instructions for Use of the District Court (1997); when she stated in her general charge on credibility: “You may consider a witness’s character, his appearance and demeanor on the witness stand . . . .” See id. at § 2.07. This instruction derives from Commonwealth v. Coleman, 390 Mass. 797, 802 (1984). But the principle of Coleman is that a fact finder may consider the character of a witness’s testimony in determining credibility. The given instruction could not have'helped to dissuade the jury from considering the defendant’s character in this case.
We inquire to assess the prejudicial impact of the prosecutor’s charge, Commonwealth v. Borodine, 371 Mass. 1, 11 (1976), cert. denied, 429 U.S. 1049 (1977), “[ljooking at the cumulative effect of the prosecutorial errors during the trial and the closing argument.” Commonwealth v. Smith, 387 Mass. 900, 912 (1983).
The defendant also claims that it was error to allow in evidence statements *95made by a passerby, who stopped during the incident and asked “Hey, are you all right?” According to the testimony of the complainant, the defendant fled after the pedestrian asked the question. Defense counsel’s objection to the testimony was overruled. We do not decide this issue because the evidence at any retrial would not necessarily be the same as that presented at trial. We note only that to the extent the testimony was relevant to and focused on the defendant’s sudden departure from the scene, it was not hearsay. See Liacos, Massachusetts Evidence, § 8.2 (7th ed. 1999). By contrast, to the extent the testimony was introduced as an assertion that the complainant was not in fact “all right,” it would likely fall within the hearsay rule. Cf. Commonwealth v. Ashman, 430 Mass. 736, 742 (2000). Compare United States v. Long, 905 F.2d 1572, 1579-1580 (D.C. Cir.), cert. denied, 498 U.S. 948 (1990).
We do not address Daley’s claim that he received ineffective assistance of counsel because the omissions complained of are unlikely to recur in the event of retrial. See, e.g., Commonwealth v. Patry, 48 Mass. App. Ct. 470, 476 (2000).