Chicago Pneumatic Tool Co. v. Bendix Aviation Corp.

DISSENTING OPINION

Bland, Judge:

I regret that I am unable to agree with the majority that the decision of the Commissioner should be reversed. I think the result he arrived at is supported by a great weight of authority.

My disagreement with the holding of the majority in reversing the decision of the Commissioner is based upon two reasons: First, the trade-marks are identical; second, it seems to me that, in view of the facts of record, confusion is likely to result.

The stipulated facts show that the trade-marks are identical; that the Bendix Aviation Corporation (hereinafter referred to as “Bendix”), appellee herein, applies the “Pneudraulic” mark on airplane shock struts, while the Chicago Pneumatic Tool Company, appellant (hereinafter referred to as “Pneumatic”), uses the same mark on hydraulic riveters; that the goods of both parties operate by hydraulic power; that Bendix is senior in the use of the mark and that its business has grown until, in 1942, the sales value of its product was more than 21 million dollars. It also appears from the exhibits in the case that Pneumatic is a very large concern making hundreds of different kinds of hydraulically operated devices; that it makes and sells, under *717the term “Pneudraulic,” riveters used in the building of aircraft, and that it also makes hydraulic cylinders.

The stipulation states that Pneumatic manufactures hydraulic cylinders for aircraft control but that they are sold under a mark other than “Pneudraulic”; that the herein involved products of the parties are classified in different classes in the Patent Office, and that the respective parties have not had reported to them any specific instances of actual confusion in trade; that Bendix does not manufacture riveters and that the mark “Pneudraulic” is applied by it only to shock struts and not to a great variety of other products which it produces; that Bendix has a registered mark consisting of the words “Pneudraulic Shock Struts”, the words “Shock Struts” being disclaimed.

The question presented here is whether or not the goods are of the' same descriptive properties as that phrase is used in the Trade-Mark Act. In approaching this question, we should apply the test which has become settled law in this court, in the United States Court of Appeals for the District of Columbia, and every other court that I know of, namely, that if confusion is likely to result or if there is doubt on the question the newcomer should not be permitted to register; and this is particularly true where the marks are identical.

The courts have frequently said that the field is broad from which to select a desirable trade-mark and that the twilight zone of similarities between marks should be avoided by the newcomer. It being the dominant purpose'of Congress, in passing the 1905 Trade-Mark Act, to prevent confusion, a trade-mark should not be registered because the goods have dissimilar features if by reason of their similarity confusion is liable to result.

I cannot avoid the conclusion that it easily may be assumed by purchasers of airplane shock struts, or purchasers of airplanes which have the hydraulic features, that Pneumatic, which is a large manufacturer of many different devices, produces Bendix’s “Pneudraulic” shock struts. Ofttimes the purchasing agents for large concerns, which are users of the class of merchandise involved here, are not as “discriminating” as might be supposed. Frequently they are not experts as to the general nature and uses of such devices.

“Pneudraulic” seems to be a combination of syllables taken from the two words, pneumatic and hydraulic. This coined word is not as much in common use as most trade-marks and therefore confusion is more likely. The Bon Ami Company v. McKesson & Robbins, Inc., 25 C. C. P. A. (Patents) 826, 93 F. (2d) 915, 36 USPQ 260.

It has become well-settled law in this court, following early holdings of our predecessor, the Court of Appeals of the District of Columbia (now the United States Court of Appeals for the District of Columbia), and other courts, that in determining the exact question presented here we must take into consideration the likelihood of confusion *718and that if there is likelihood of confusion it is by reason of the fact that the goods are of the same descriptive properties. California Packing Corporation v. Price-Booker Mfg. Co., 285 Fed. 993, 52 App. D. C. 259. Oppenheim, Oberndorf & Co., Inc. v. President Suspender Co., 3 F. (2d) 88, 55 App. D. C. 147. Wall v. Rolls-Royce of America, Inc., 4 F. (2d) 333. The I. E. Palmer Co. v. Nashua Manufacturing Co., 17 C. C. P. A. (Patents) 583, 34 F. (2d) 1002, 3 USPQ 46. California Packing Corporation v. Tillman & Bendel, Inc., 17 C. C. P. A. (Patents) 1048, 40 F. (2d) 108, 5 USPQ 59. The B. F. Goodrich Co. v. Clive E. Hockmeyer et ad., 17 C. C. P. A. (Patents) 1068, 40 F. (2d) 99, 5 USPQ 30. Three In One Oil Company v. St. Louis Rubber Cement Co., Inc., 24 C. C. P. A. (Patents) 828, 87 F. (2d) 479, 32 USPQ 192. Rice-Stix Dry Goods Co. v. Industrial Undergarment Corporation, 33 C. C. P. A. (Patents) 813, 152 F. (2d) 1011, 68 USPQ 186.

Litigants from the beginning have attempted to give the phrase "“merchandise of the same descriptive properties” its literal, narrow meaning, and some cases went so far as to hold that Pall Mall cigarettes were not of the same descriptive properties as a Pall Mall pipe, based upon the theory that one wanting a pipe would not purchase cigarettes. American Tobacco Co. v. Gordon, 10 F. (2d) 646, 56 App. D. C. 81.

This court, as did our said predecessor, early interpreted the term “merchandise of the same descriptive properties” in the proviso of Section 5 to mean the same as the words “of the same class” in the first part of the paragraph. Cheek-Neal Coffee Co. v. Hal Dick Mfg. Co., 17 C. C. P. A. (Patents) 1103, 40 F. (2d) 106, 5 USPQ 55; Cross v. Williams Oil-O-Matic Heating Corporation, 18 C. C. P. A. (Patents) 1192, 48 F. (2d) 659, 9 USPQ 146; Philadelphia Inquirer Co. v. Coe, 133 F. (2d) 385, 55 USPQ 435.

It is also true that litigants have attempted to broaden the term “of the same class” to include classes which are too broad, such as all machinery, all medicines, household articles, etc., etc.

This court, during the first year it had patent jurisdiction, in determining the question as to whether goods were of the same descriptive properties, emphasized the importance of considering the question of confusion both in cases where the marks were identical and where they were not.

In The I. E. Palmer Co. v. Nashua Manufacturing Co., supra, we laid down the rule, in substance, that if there was likelihood of confusion it was because the goods were of the same descriptive properties, even though the goods might be dissimilar. We followed there a case of unusual importance, California Packing Corporation v. Price-Booker Mfg. Co., supra, where Chief Justice Smyth, writing *719the opinion for the court, made the following statement which we quoted in said I. F. Palmer Co. case:

The paragraph implies that, if the mark would not distinguish the goods of its owner from other goods of the same class, it should he denied registration. No interpretation of the phrase “the same descriptive properties,” which occurs in the same section, applicable to all cases alike, has ever been given, so far as we 'know. The courts have been content with deciding in each case as it arose either that the goods did or did not possess those qualities, without going further. We think the dominant' purpose of the part of the section here involved is the prevention of confusion and deception. If the use of the later mark would be likely to produce either, the mark should be rejected. Whenever it appears that confusion might result, it is because the goods have the same descriptive properties. We reason from the effect to the cause. Eor instance, no one would be deceived into believing that a can of tobacco.and a can of peas were put out by the same concern, simply because they bore similar trade-marks. [Italics mine.]

See also Application of B. F. Goodrich Co., 285 Fed. 995, 52 App. D. C. 261.

Subsequently, in Sun-Maid Raisin Growers of California v. American Grocer Company, 17 C. C. P. A. (Patents) 1034, 40 F. (2d) 116, 5 USPQ, 68 (raisins as against wheat flour); California Packing Corporation v. Tillman & Bendel, Inc., supra (coffee as against canned fruit); The B. F. Goodrich Co. v. Clive E. Hockmeyer et al., supra (certain fabric clothing articles as against rubber footwear); and in other cases, the same rule was followed by this court.

This rule was conversely stated in Pratt & Lambert, Inc. v. Chapman & Rodgers, Inc., 30 C. C. P. A. (Patents) 1228, 1233, 136 F. (2d) 909, 58 USPQ 474, as follows:

However, we are of opinion that the goods of the parties differ so widely in composition and use that the concurrent .use of the trade-mark “61” thereon would not be likely to cause confusion or mistake in the mind of the public or to deceive purchasers, and that, therefore, the goods of the parties do not possess the same descriptive properties.

In Three In One Oil Company v. St. Louis Rubber Cement Co., Inc., supra, this court héld that “3 in 1” oil and small cans of cement used for gluing rubber, cloth, and leather were goods of the same descriptive properties, based upon the proposition that while they were in many respects dissimilar, confusion was likely to result by reason of certain common attributes and ideas concerning the goods, and registration was refused the newcomer.

An interesting case on this subject is Wall v. Rolls-Royce of America, Inc., supra, where the Circuit Court of Appeals of the Third Circuit, based upon the idea that confusion would result, enjoined Wall from calling his radio tubes “Rolls-Royce.” The court there stated:

* * * Upon no other theory than a purposed appropriation to himself, and an intent to convey to the public a false impression of some supposed connection with the Rolls-Royce industries, can Wall’s actions and advertisements *720tie explained. * * * It is true those companies made automobiles and aero-planes and Wall sold radio tubes, and no one could thinls, when he bought a radio tube, he was buying an automobile or an aeroplane. But that is not the test and gist of this case.

In the famous so-called Kodak cases, 15 Reports Patent Oases 105, various articles such as bicycles were held to be in the same class as cameras because of the likelihood of confusion, and yet there certainly is far more distinction between bicycles and cameras than there is between hydraulic riveters and hydraulic shock struts.

And here it must be remembered that the Supreme Court, in American Steel Foundries v. Robertson, Commissioner, et al., 269 U. S. 372, 380, said:

* * * “The law of trade-marks is but a part of the broader law of unfair competition” * * *, the general purpose of which is to prevent one person from passing off his goods or his business as the goods or business of another.

I cite the Philadelphia Inquirer Co. case, supra, upon the holding of the majority of that court on the question' of giving the phrase “merchandise of the same descriptive properties” the same meaning as “goods of the same class.” In his decision in the instant case the Commissioner has cited that case as supporting a theory with which I do not agree. There the majority also held that where marks were identical the confusion test was improper and that the test was only applied where the marks were similar but not identical. I see no reason to make such a distinction because the law in that court and in this court was well-settled to the contrary before the Philadelphia Inquirer opinion was handed down. The reasoning in California Packing Corporation v. Price-Booker Mfg. Co., supra, where identical trade-marks were involved, is, in my view, unanswerable.

Congress said that an identical mark could not be registered if it was used on goods of the same descriptive properties as the goods of another who owned the same mark. It then said that a mark should not be registered if the marks were so similar, when used upon goods of the same descriptive properties, that confusion would be likely to result. Surely Congress was attempting to prevent confusion - in each instance and since fewer marks are registered where the confusion test is applied in determining whether goods are of the same class one who takes an identical mark should not have an advantage over one who uses a mark which is only similar. 'Arriving at this result, that is, to say that the confusion test does not apply to identical trade-marks but does to similar trade-marks, is a failure to give effect tb the spirit of the Act and, in my judgment, is a strained and unwarranted construction of the statute. I am glad to say that we and our predecessor have never so held until the Philadelphia Inquirer Co. case was handed down by a divided court and not since cited by that court.

*721In the instant case the marks are not only identical, which certainly should call for a strict application of the rule of reasonable doubt, but the most conspicuous features of the goods of the parties are identical — they are both hydraulic apparatuses. Moreover, the fact that there is a close relationship in their use and that Pneumatic makes hydraulic cylinders are matters worthy of consideration. The name of the appellant corporation may also contribute to the promotion of confusion.

Owing to the similar characteristics of the goods of the respective parties, as before stated, and believing as I do that confusion is likely to result from the concurrent use of the identical marks of the parties on their respective goods, I agree with the Commissioner that Pneumatic’s mark should not be registered.

I am authorized to state that O’Connell, Judge, concurs in this dissent.