TRANSFER ORDER
Sarah S. Vance, ChairBefore the Panel:* Plaintiff in an action pending in the Central District of California and the Vizio defendants1 each move under 28 U.S.C. § 1407 to centralize pretrial proceedings in this , litigation in the Central District of California. This litigation consists of fifteen actions pending in seven districts, as listed on Schedule A. The Panel also has been notified of five related actions pending in three districts.2 All responding parties agree that centralization of these actions is appropriate, but they disagree as to the transferee district. In addition to the movants, plaintiffs in ten actions and potential tag-along actions support centralization in the Central District of California. .Plaintiff in the action pending in the Eastern District of Arkansas suggests centralization in that district. Plaintiff in the action pending in the Northern District of Indiana supports centralization in the Northern District of Indiana or, alternatively, in the Central District of California, Finally, plaintiffs in two potential tag-along actions pending in the Northern District of California suggest centralization in that district.
On the basis of the papers filed and hearing session held, we find that these actions involve common questions of fact, and that centralization in the Central Dis*1376trict of California will serve the convenience of the parties and witnesses and promote the just and efficient conduct of this litigation. All the actions are putative nationwide class actions against Vizio arising from allegations that it violated its customers’ privacy rights by installing software on Vizio Smart TVs3 called “Smart Interactivity” that allowed Vizio to collect viewing data displayed on the customers’ televisions.4 Plaintiffs further allege that Vizio systematically shared the collected viewing data with third parties, who used this data to push targeted advertisements both to the Smart TV and to other devices (such as smart phones, desktop computers, and tablet computers) that shared the same internet connection. Centralization will eliminate duplicative discovery; prevent inconsistent pretrial rulings, including with respect to class certification; and conserve the resources of the parties, their counsel, and the judiciary.
We are persuaded that the Central District of California is the appropriate transferee district for this litigation. Both defendants and a majority of the plaintiffs support centralization in the Central District of California. Eight of the twenty related actions (including the potential tag-along actions) are pending in the district. Also, Vizio’s headquarters is located in the Central District of California. Thus, the district is a convenient and accessible forum, relatively close to potential witnesses and evidence. The district also has the resources and capacity to efficiently handle this litigation. Finally, centralization before the Honorable Josephine L. Staton permits the Panel to assign this litigation to an able and experienced jurist who has not yet had the opportunity to preside over an MDL.
IT IS THEREFORE ORDERED that the actions listed on Schedule A and pending outside the Central District of California are transferred to the Central District of California and, with the consent of that court, assigned to the Honorable Josephine L. Staton for coordinated or consolidated pretrial proceedings.
SCHEDULE A
MDL No. 2693 — IN RE: VIZIO, INC., CONSUMER PRIVACY LITIGATION
Eastern District of Arkansas
OGLE, ET AL. v. VIZIO, INC., C.A. No. 4:15-00754
Central District of California
WATTS, ET AL. v. VIZIO HOLDINGS, INC., ET AL., C.A. No. 8:15-01860
WEISS v. VIZIO, INC., C.A. No. 8:15-01984
HODGES, ET AL. v. VIZIO, INC., ET AL., C.A. No. 8:15-02090
LEVINE v. VIZIO, INC., C.A. No. 8:15-02151
SLOAN v. VIZIO, INC., ET AL., C.A. No. 8:15-02166
MILEWSKI v. VIZIO HOLDINGS, INC., ET AL., C.A. No. 8:16-00156
*1377 Northern District of California
REED v. COGNITIVE MEDIA NETWORKS, INC., ET AL., C.A. No. 3:15-05217
JEWETT, ET AL. v. VIZIO., INC, ET AL., C.A. No. 3:15-06281 EDDY v. VIZIO, INC., ET AL., C.A. No. 3:16-00167 ANDERSON v. VIZIO, INC., ET AL., C.A. No. 3:16-00409
Middle District of Florida
CRAIG v. VIZIO, INC., C.A. No. 5:16-00026
Southern District of Florida
DASSA, ET AL. v. VIZIO HOLDINGS, INC., ET AL., C.A. No. 9:16-80130
Northern District of Illinois
MASON v. VIZIO HOLDINGS, INC., ET AL., C.A. No. 1:15-11288
Northern District of Indiana
PAGOREK v. VIZIO, INC., ET AL., C.A. No. 2:15-00472
One or more Panel members who could be members of the putative classes in this litigation have renounced their participation in these classes and have participated in this decision.
. The Vizio defendants include: Vizio, Inc.; Vizio Holdings, Inc.; Vizio Inscape Services, LLC; Vizio Inscape Technologies, LLC; and Cognitive Media Networks, Inc. (collectively, Vizio).
. These and any other related actions are potential tag-along actions. See Panel Rules 1.1(h), 7.1, and 7.2.
. Smart TVs are televisions that have integrated Internet capability that supports direct streaming of movies and other programs from content providers such as Netflix, Hulu, and Amazon.
. This viewing data allegedly included: (a) the identity of the customer’s broadcast, cable, or satellite television provider; (b) the programs and commercials viewed on the television (including time, date, channel, and whether the program was viewed live or at a later time); and (c) the specific Internet Protocol (IP) address associated with the customer’s Smart TV.