White Coat Waste Project v. Greater Richmond Transit Co.

USCA4 Appeal: 20-1740 Doc: 47 Filed: 05/20/2022 Pg: 1 of 38

PUBLISHED

UNITED STATES COURT OF APPEALS
FOR THE FOURTH CIRCUIT

No. 20-1710

WHITE COAT WASTE PROJECT,

Plaintiff - Appellee,

v.

GREATER RICHMOND TRANSIT COMPANY,

Defendant - Appellant.

No. 20-1740

WHITE COAT WASTE PROJECT,

Plaintiff - Appellant,

v.

GREATER RICHMOND TRANSIT COMPANY,

Defendant - Appellee.

Appeals from the United States District Court for the Eastern District of Virginia at
Richmond. M. Hannah Lauck, District Judge. (3:17-cv-00719-MHL)

Argued: September 21, 2021 Decided: May 20, 2022
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Before GREGORY, Chief Judge, and NIEMEYER and RICHARDSON, Circuit Judges.

Affirmed in part, reversed in part, and remanded with instructions by published opinion.
Judge Richardson wrote the opinion, in which Chief Judge Gregory and Judge Niemeyer
joined.

Richard Earl Hill, Jr., OFFICE OF THE CITY ATTORNEY – RICHMOND, Richmond,
Virginia, for Appellant/Cross-Appellee. Matthew Daniel Strugar, LAW OFFICE OF
MATTHEW STRUGAR, Los Angeles, California, for Appellee/Cross-Appellant.

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RICHARDSON, Circuit Judge:

When White Coat Waste Project tried to run an advertisement denouncing animal

experimentation with the Greater Richmond Transit Company, the ad was denied for being

impermissibly “political.” So White Coat sued, challenging that denial as a violation of its

First Amendment rights. Richmond Transit responds that, as a private company, it is not

bound by the First Amendment, and even if it were, its policy passes constitutional muster

because it only restrains speech in a nonpublic forum. The district court disagreed on both

counts, concluding that Richmond Transit is a state actor subject to constitutional

constraints and that its policy violates the First Amendment right to free speech. But the

district court granted White Coat only partial summary judgment, holding that it could not

provide the facial relief White Coat sought because public-transit political-advertising bans

can sometimes accord with the Constitution. See Lehman v. City of Shaker Heights, 418

U.S. 298, 303–04 (1974) (plurality opinion).

We conclude that the district court correctly identified Richmond Transit as a state

actor. See Lebron v. Nat’l R.R. Passenger Corp., 513 U.S. 374, 400 (1995). And we hold

that Richmond Transit’s policy is not “capable of reasoned application” and is therefore

unconstitutionally unreasonable. See Minn. Voters All. v. Mansky, 138 S. Ct. 1876, 1892

(2018). Finally, we hold that the district court erred in denying facial relief. Even if another

public-transit political-advertising ban may be constitutional, this ban is incapable of

reasoned, constitutional application in all circumstances. So it is facially unconstitutional

and warrants facial relief.

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I. Background

Richmond Transit operates a public transit system in Richmond and the surrounding

areas. The corporation was formed in 1973, when Virginia amended Richmond’s charter

to enable it to “acquire, operate, lease, or otherwise provide for the operation of a public

transportation system . . . both within and outside the City of Richmond.” Act of March

15, 1973, ch. 348, 1973 Va. Acts 472, 476. The City then enacted a resolution authorizing

a slate of incorporators “to form a stock corporation known as ‘Greater Richmond Transit

Company’ . . . for the purpose of providing mass transportation service as a public service

corporation,” and empowering the city attorney “to do all other necessary things to bring

such corporation into being.” Council Res. 73-R44-45, 1973 Council (Richmond, Va.

1973) (saved as ECF opinion attachment). The slate of incorporators then incorporated

Richmond Transit under the general corporate law of Virginia. Richmond Transit acquired

the assets of the flagging Virginia Transit Company and has operated as Richmond’s

conveyor of public transit ever since. At first, Richmond retained all shares of the

corporation and the authority to appoint all six members of the Board of Directors, but later

it granted half of its ownership and three seats on the Board to nearby Chesterfield County.

Like many transit companies, Richmond Transit derives revenue from selling

advertising space on its buses. Advertisers must comply with Richmond Transit’s

advertising policy, which prohibits, for example, alcohol and tobacco advertisements,

advertisements for pornography, advertisements containing vulgarity, and (most relevant

here) “[a]ll political ads.” J.A. 159 (2013 advertising policy); J.A. 156 (2018 advertising

policy). Richmond Transit’s policy declares its “intent not to allow any of its transit

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vehicles or property to become a public forum for dissemination, debate, or discussion of

public issues.” J.A. 156, 159. But the policy fails to define what could constitute “political

ads” or “public issues.”

Richmond Transit generally uses an outside contractor to sell its advertising space.

If that contractor believes an ad may violate the advertising policy, it must submit the ad

to Richmond Transit for review. Those submissions go to the Director of Communications,

Carrie Rose Pace. According to Pace, an advertisement will be rejected as political if it is

“not viewpoint neutral”—i.e., any ad “expressing a viewpoint and only that viewpoint.”

J.A. 231. And any advertisement from what it calls a “political action group”—i.e., any

group that “engage[s] in a specific targeted policy advocacy that would be related to their

one side of the political issue”—is prohibited. J.A. 263. To determine whether a group is

a political action group, Pace may review the organization’s website.

Implementing the political-ad policy has required making some difficult decisions.

Richmond Transit has run advertisements for the vice-presidential debate, a free-

expression exhibit at an art museum, and an anti-dog-fighting nonprofit asking readers to

spay and neuter their dogs. It rejected an advertisement from the Physicians Committee

for Responsible Medicine encouraging local hospitals to “go #FastFoodFree!” and readers

to “EAT MORE CHICKPEAS!,” and another from a hospital association advocating for

increased government healthcare funding. J.A. 294–95, 302–04, 381.

White Coat is a nonprofit seeking to end taxpayer-funded animal experimentation.

It sought to run an ad on Richmond Transit’s buses targeting the local McGuire Veterans

Affairs Medical Center. The advertisement features three dogs peering out of what appear

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to be prison bars, along with the text: “Prisoners of Waste—McGuire VAMC: Stop

Taxpayer-Funded Dog Experiments!” J.A. 388. In small print in the bottom-left corner,

the advertisement states: “White Coat Waste Project.” J.A. 388. Pace reviewed White

Coat’s website and determined that White Coat was a political action group, so she rejected

the advertisement. Richmond Transit informed White Coat that if it partnered with the

local government, it might be able to run the ad as a “public service advertisement.” J.A.

411.

White Coat instead sued Richmond Transit under 42 U.S.C. § 1983, asserting that

Richmond Transit’s prohibition on political advertising infringes their freedom of speech

under the First Amendment. 1 The Complaint sought (1) a declaratory judgment that the

political-advertising ban was unconstitutional, both facially and as applied to White Coat;

(2) an injunction requiring Richmond Transit to accept White Coat’s advertisement on

terms no less favorable than those given to other advertisers; and (3) an injunction barring

enforcement of the political-advertisement prohibition.

Following discovery, the district court granted partial summary judgment to White

Coat. First, the court held that Richmond Transit could be sued under § 1983 as it acted

under the color of state law in rejecting White Coat’s advertising. Then the court held that

the policy was unconstitutional as applied to White Coat under the First Amendment and

enjoined Richmond Transit from applying the prohibition to White Coat. But the court

White Coat also argued the ban is unconstitutionally vague under the Fourteenth
1

Amendment. But we need not address that separate ground for relief considering our First
Amendment holding.

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rejected the facial challenge, granting partial summary judgment to Richmond Transit on

that claim. White Coat Waste Project v. Greater Richmond Transit Co., 463 F. Supp. 3d

661, 713 (E.D. Va. 2020). The parties cross-appealed. We have jurisdiction over the

district court’s final judgment. See 28 U.S.C. § 1291. 2

II. Discussion

We begin with the state-action issue and hold that Richmond Transit is a state actor

operating “under color of state law.” See West v. Atkins, 487 U.S. 42, 48 (1988). Richmond

Transit is therefore subject to suit under §1983. We then hold that its political-ad ban

violates the First Amendment.

A. State Action and Color of State Law

Like many constitutional provisions, “the Free Speech Clause prohibits only

governmental abridgment of speech,” not “private abridgement of speech.” Manhattan

Cmty. Access Corp. v. Halleck, 139 S. Ct. 1921, 1928 (2019). So courts must ensure “that

constitutional standards” such as the First Amendment are only enforced “when it can be

2
“When faced with cross-motions for summary judgment, we consider ‘each
motion separately on its own merits to determine whether either of the parties deserves
judgment as a matter of law.’” Bacon v. City of Richmond, 475 F.3d 633, 637–38 (4th Cir.
2007) (quoting Rossignol v. Voorhaar, 316 F.3d 516, 523 (4th Cir. 2003)). “We review
the district court’s grant of summary judgment de novo, applying the same legal standards
as the district court and viewing the facts and inferences drawn from the facts in the light
most favorable to . . . the nonmoving party.” Evans v. Techs. Applications & Serv. Co., 80
F.3d 954, 958 (4th Cir. 1996). And we apply the same de novo standard when reviewing
the district court’s denial of summary judgment. Cannon v. Vill. of Bald Head Island, 891
F.3d 489, 497 (4th Cir. 2018). “Summary judgment is appropriate only when ‘there is no
genuine issue as to any material fact and the moving party is entitled to a judgment as a
matter of law.’” Evans, 80 F.3d at 958.

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said that the State is responsible for the specific conduct of which the plaintiff

complains”—a requirement known as “state action.” Brentwood Acad. v. Tenn. Secondary

Sch. Athletic Ass’n, 531 U.S. 288, 295 (2001) (emphasis omitted) (quoting Blum v.

Yaretsky, 457 U.S. 991, 1004 (1982)). Alongside the constitutional state-action limitation,

§ 1983 contains a distinct color-of-law requirement. See West, 487 U.S. at 48. The statute

applies, by its terms, only to a “person who, under color of any statute, ordinance,

regulation, custom, or usage, of any State or Territory” deprives a person of a constitutional

or statutory right, privilege, or immunity. 42 U.S.C. § 1983. A person, which includes a

corporation, acts “under color of” state law when they exercise “power ‘possessed by virtue

of state law and made possible only because the wrongdoer is clothed with the authority of

state law.’” West, 487 U.S. at 49 (quoting United States v. Classic, 313 U.S. 299, 326

(1941)).

While the constitutional state-action and statutory color-of-law requirements are

technically distinct, courts treat them “as the same thing.” United States v. Price, 383 U.S.

787, 794 n.7 (1966). 3 “The ultimate issue in determining whether a person is subject to

suit under § 1983 is the same question” as the state-action inquiry: “is the alleged

infringement of federal rights ‘fairly attributable to the State?’” Rendell-Baker v. Kohn,

3
The Supreme Court has reserved the possibility that there may be some set of cases
in which the color-of-law requirement is satisfied even where the state-action requirement
is not. Lugar v. Edmondson Oil Co., 457 U.S. 922, 935 n.18 (1982). And § 1983 only
covers actions under the color of state law. But because both requirements must be
satisfied when challenging a state’s conduct under the First Amendment, it is adequate to
find that the stricter state-action requirement is satisfied. See Rendell-Baker v. Kohn, 457
U.S. 830, 838 (1982).

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457 U.S. 830, 838 (1982). Often, that means asking whether there is a “close nexus”

between the government and the conduct being challenged. See Brentwood Acad., 531

U.S. at 295 (quoting Jackson v. Metro. Edison Co., 419 U.S. 345, 351 (1974)). But this

appeal presents a more basic question: What is the government?

Often, the answer is clear. The army is the government. See Goldman v.

Weinberger, 475 U.S. 503, 507 (1986). So is a municipal zoning board. See Vill. of Euclid

v. Ambler Realty Co., 272 U.S. 365, 389 (1926). And usually, private corporations are not

the government. See Burton v. Wilmington Parking Auth., 365 U.S. 715, 721–22 (1961);

cf. Trs. of Dartmouth Coll. v. Woodward, 17 U.S. (4 Wheat.) 518, 636–37 (1819)

(Marshall, C.J.) (“But this [corporate] being does not share in the civil government of the

country, unless that be the purpose for which it was created. . . . It is no more a State

instrument, than a natural person exercising the same powers would be.”). Usually, but

not always.

In Lebron, the Supreme Court noted a special class of corporate entities,

“Government-created and -controlled corporations,” that are part of the government despite

their ostensibly private character. 513 U.S. at 397. The Court there confronted a similar

case to our own: The National Railroad Passenger Corporation, commonly known as

Amtrak, refused to display a political advertisement, which prompted a First Amendment

challenge. Id. at 376–77. Amtrak argued that it was a corporation, not a government entity,

so it was not bound by the First Amendment. Id. at 392.

The Supreme Court disagreed, holding Amtrak was a government entity. Id. at 400.

The government is afforded administrative flexibility to achieve its ends, but organizational

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creativity cannot release it from its constitutional mandates: “It surely cannot be that

government, state or federal, is able to evade the most solemn obligations imposed in the

Constitution by simply resorting to the corporate form. On that thesis, Plessy v. Ferguson

can be resurrected by the simple device of having the State of Louisiana operate segregated

trains through a state-owned Amtrak.” Id. at 397 (citation omitted). Instead, the Court

held that where “the Government creates a corporation by special law, for the furtherance

of governmental objectives, and retains for itself permanent authority to appoint a majority

of the directors of that corporation, the corporation is part of the Government for purposes

of the First Amendment.” Id. at 400.

So Lebron establishes that a corporation is “Government-created and -controlled”

and part of the government for purposes of the First Amendment where: (1) creation of the

corporation occurred by “special law”; (2) creation was “for the furtherance of

governmental objectives”; and (3) retention by the government of “permanent authority to

appoint a majority of the directors of that corporation.” Id. at 397, 400. 4 Richmond Transit

satisfies all three elements. 5

4
Note that the Lebron test differs from those state-action theories that focus on
whether a particular action of a private actor is “fairly attributable to the State.” Rendell-
Baker, 457 U.S. at 838. A government-created and -controlled corporation is part of the
government itself and is a state actor for all purposes, just like any other government entity.
5
White Coat urges that Lebron’s three prongs are merely one way that a corporation
might be government-created and -controlled, and so Lebron does not require each to be
satisfied in all cases. See Horvath v. Westport Libr. Ass’n, 362 F.3d 147, 153–54 (2d Cir.
2004) (Lebron satisfied where exactly half of the corporation’s board was government-
appointed); but see Richardson v. Hartford Pub. Libr., 969 F. Supp. 2d 237, 244 (D. Conn.
2013) (Lebron and Horvath not satisfied where five of seventeen board members were
(Continued)
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1. Creation by Special Law

To understand what constitutes creating a corporation by “special law,” we turn first

to Lebron. Amtrak’s creation was authorized by the Rail Passenger Service Act of 1970,

Pub. L. 91-518, 84 Stat. 1327 (repealed 1994). Lebron, 513 U.S. at 384. 6 The Act did not

incorporate Amtrak under a federal charter, but merely authorized the executive branch to

file the articles of incorporation. Rail Passenger Service Act, § 301–02, 84 Stat. at 1330.

The executive branch exercised the Act’s authority by appointing agents, who then formed

Amtrak under the general corporate law of the District of Columbia. Lebron, 513 U.S. at

385. The Supreme Court determined that this Act was a “special law.” See id. at 399

(“[W]here, as here, the Government creates a corporation by special law . . . .” (emphasis

added)). Thus, the “special law” prong is satisfied when a law authorizes the incorporation

of a particular entity, including when a law does not explicitly create the corporation but

authorizes the government to form the corporation later. This is true even when that

authority is used to create the entity under the general corporate law of a state. Such a

government-appointed). Because all three prongs are satisfied here, we need not reach this
issue.
6
Though now repealed, the relevant statutory provisions at the time stated: “There
is authorized to be created a National Railroad Passenger Corporation. The Corporation
shall be a for profit corporation, the purpose of which shall be to provide intercity rail
passenger service, employing innovative operating and marketing concepts so as to fully
develop the potential of modern rail service in meeting the Nation’s intercity passenger
transportation requirements.” Rail Passenger Service Act, § 301, 84 Stat. at 1330. It also
stated that “[t]he President of the United States shall appoint not fewer than three
incorporators,” who “shall take whatever actions are necessary to establish the Corporation,
including the filing of the articles of incorporation, as approved by the President.” Id.
§ 302, 84 Stat. at 1330.
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corporation is in one sense a creature of general corporate law; but the government

authorized it under a special law too, so it was created by “special law.”

Despite Lebron, Richmond Transit argues that a “special law” must actually charter

the corporation, directly bringing it into being. That would suffice. See, e.g., Hack v.

President & Fellows of Yale Coll., 237 F.3d 81, 83–84 (2d Cir. 2000) (holding that Yale

College’s charter, recognized in Connecticut’s constitution, was a “special law”),

abrogated on other grounds by Swierkiewicz v. Sorema N.A., 534 U.S. 506 (2002); Hall v.

Am. Nat’l Red Cross, 86 F.3d 919, 921 (9th Cir. 1996) (holding that the Red Cross,

reincorporated under a federal charter, was created by “special law”). But under Lebron,

it is unnecessary.

Richmond Transit alternatively argues that a “special law” must lay out unique rules

for the organization and functioning of the corporation. Because Richmond’s resolution

authorizing Richmond Transit’s creation did not provide special rules—instead relying on

the default rules of Virginia corporate law to dictate Richmond Transit’s form—Richmond

Transit submits that it was not a special law.

We reject that interpretation for two reasons. First, it would undermine the core

principle of Lebron: that the government cannot evade the Constitution by resorting to a

corporate form. Lebron focuses on substance, not the formal details of a corporation’s

structure—whether the government chose to structure the corporation under the default

rules of general corporate law or to opt out and organize it differently. It cannot be that

government can evade the most solemn obligations imposed in the Constitution by simply

resorting to the corporate form prescribed by a state’s general corporate law. See Lebron,

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513 U.S. at 397. Second, Richmond Transit’s proposed interpretation of the phrase

“special law”—a law providing detailed rules for the corporation—is inconsistent with the

actual meaning of “special law.” That a law is detailed, providing specific rules for the

corporation, does not make it “special.” 7 A corporation created by such a law would be a

“special” corporation (i.e., “of a distinct or particular kind or character”), since its structure

would be unique from other corporations. But that does not mean that the law creating it

would be “special.”

Instead, we conclude that “created by special law” means something simpler than

Richmond Transit suggests: The government must form the corporation under a particular

legal grant of authority. In other words, the incorporation of the entity must be authorized

by a law “having a specific or particular function” or “purpose,” under which the

corporation is formed. In that sense, “special” operates simply to clarify that Lebron does

not apply to all corporations, even though almost all corporations are created by a state’s

general corporate law in a technical sense. See James D. Cox & Thomas Lee Hazen,

Business Organizations Law § 1.2 (5th ed. 2020); cf. Trs. of Dartmouth Coll., 17 U.S. (4

Wheat.) at 637 (noting that a corporation does not become “a part of the civil government

7
According to Random House Webster’s College Dictionary (2d rev. ed. 2000),
“special” may mean:
1. “of a distinct or particular kind or character”
2. “pertaining or peculiar to a particular person, thing, instance, etc.; distinctive”
3. “having a specific or particular function, purpose, etc.”
4. “distinguished from what is ordinary or usual”
5. “extraordinary; exceptional”
6. “particularly valued”

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of the country” merely “because its existence, its capabilities, its powers, are given by

law”). Nor would it apply to a corporation formed by a government actor who is acting in

a private capacity. Rather, the Lebron test is only satisfied where the government creates

a corporation under specific legal authority.

Language in Lebron makes this clear. The Court describes government-created and

-controlled corporations as those where the government “has specifically created that

corporation for the furtherance of governmental objectives, and not merely holds some

shares but controls the operation of the corporation through its appointees.” 513 U.S. at

399 (emphasis added). 8 Thus, the key is specific government creation. When a law

authorizes government actors to incorporate entities for the government’s purposes, and

the actor forms a corporation under that authority, “the Government creates a corporation

by special law.” Id. at 400.

8
Kerpen v. Metropolitan Washington Airport Authority, 907 F.3d 152 (4th Cir.
2018), presents a helpful counterexample where a law did not authorize formation of a
corporation. Kerpen dealt with a litany of constitutional challenges to the Metropolitan
Washington Airport Authority, a joint venture between the federal government and the
governments of Virginia and the District of Columbia. Id. at 156–57. Because the plaintiff
made challenges under Articles I and II of the Constitution, we needed to determine
whether the Airport Authority was part of the federal government specifically. Id. at 158.
Concluding that it was not, we noted that no “special law” existed because the federal
statute about the Airport Authority did not authorize its formation. Id. at 159. Instead, the
Airport Authority was created when Virginia and the District of Columbia passed
reciprocal laws in 1985. Id. So when Congress enacted the Transfer Act, 49 U.S.C.
§ 49106, the next year—which authorized the Secretary of Transportation to lease the
airports to the Airport Authority—it did not authorize the creation of the Airport Authority
(which already existed), it “simply specified the minimum powers [the Airport Authority]
must have in order to lease Dulles and National.” Id. at 159 (citations omitted). So federal
law played no role in specifically authorizing the creation of the Airport Authority. Id.

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Here, Virginia authorized Richmond to “acquire, operate, lease, or otherwise

provide for the operation of a public transportation system.” Act of March 15, 1973, ch.

348, 1973 Va. Acts at 476 (emphasis added). This empowered Richmond to incorporate a

public-transit corporation, which it did by specifically creating Richmond Transit in its

April 1973 resolution. That resolution expressly authorized a group of “incorporators” to

create the “Greater Richmond Transit Company . . . for the purpose of providing mass

transportation service as a public service corporation,” and empowered Richmond’s

attorney to “do all other necessary things to bring such corporation into being.” Richmond

Council Res. 73-R44-45. When the incorporators acted to form Richmond Transit, they

were doing so not as private citizens or as ministerial approvers of a private corporation,

but as agents of the state, acting under Virginia’s statutory grant of authority as delegated

to them by Richmond. Richmond Transit therefore owes its existence to two “special laws”

of the state 9 that authorized its creation; that it relies on general Virginia corporate law for

its internal structure is irrelevant.

Our conclusion today is not undermined by our decision in Philips v. Pitt County

Memorial Hospital, 572 F.3d 176 (4th Cir. 2009). There we considered a hospital owned

by the nonprofit corporation Pitt County Memorial Hospital, Inc. We said that the hospital

corporation “was not created by special law” but “created in 1953, presumably at the

instance of Pitt County, under the general nonprofit incorporation statutes of North

9
The legislative powers of Virginia municipalities derive from the Commonwealth.
See City of Richmond v. Confrere Club of Richmond, Va., Inc., 387 S.E.2d 471, 473 (Va.
1990).
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Carolina.” Id. at 186. It is not clear this was a holding: Philips apparently did not challenge

the district court’s ruling on the Lebron test. See id. (observing that the plaintiff “cites

Lebron but once in his briefing, and he does not point us to any allegation in the complaint

in satisfaction of the special law requirement”). But even if it were a holding, Philips is

distinguishable from this case.

In Philips, we lacked evidence that Pitt County had expressly authorized the creation

of the hospital corporation. Instead, we described the hospital corporation as having been

“created in 1953, presumably at the instance of Pitt County, under the general nonprofit

incorporation statutes of North Carolina.” Id. First, as conveyed by the word

“presumably,” we were unsure of how much Pitt County was involved with the

corporation’s formation. And we presumed only that the hospital corporation was created

“at the instance of” Pitt County (i.e., “at the urging or suggestion of” Pitt County, Instance,

Random House Webster’s College Dictionary (2d revised ed. 2000)), not by government

designees acting under a law authorizing its formation.

In summary, Richmond Transit owes its existence to particularized laws authorizing

Richmond to incorporate it. So it was created by “special law” under Lebron.

2. Creation for the Furtherance of Governmental Objectives

Having found Richmond Transit was created by “special law,” we next ask if it was

created to further governmental objectives. While some cases might present difficult

questions of what counts as a “governmental objective,” this case does not. Virginia’s

original statutory grant authorized Richmond to “provide for the operation of a public

transportation system,” Act of March 15, 1973, ch. 348, 1973 Va. Acts at 476, and

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Richmond’s enacting resolution makes plain that “the corporation shall be organized for

the purpose of providing mass transportation service as a public service corporation,”

Richmond Council Res. 73-R44-45. And we know from Lebron that public transportation

is a governmental objective. See 513 U.S. at 383–84, 400. So Richmond Transit was

created to further governmental objectives. 10

3. Government Appointment of Directors

Richmond Transit also satisfies the final aspect of Lebron—that the government

“retains for itself permanent authority to appoint a majority of the directors of that

corporation.” 513 U.S. at 400. The City of Richmond appoints half of Richmond Transit’s

board, with Chesterfield County appointing the other half. Thus, the government 11

appoints all of Richmond Transit’s board, and retains—through ownership of Richmond

Transit’s stock—the permanent authority to do so.

10
Note that Lebron’s “governmental objectives” inquiry is different from the
“public function” state-action test, in which we ask whether there has been an “exercise by
a private entity of powers traditionally exclusively reserved to the State.” Jackson, 419
U.S. at 352. Lebron’s “governmental objectives” inquiry looks not to the function the
entity performs, but the government’s objective in creating it. And that objective need not
be one exclusively charged to the government. Accordingly, many things that are not
traditional and exclusive public functions under Jackson—such as higher education—may
still be valid “governmental objectives” under Lebron. See Hack, 237 F.3d at 84 (“[H]igher
education is a government objective (although not the exclusive province of
government).”).
11
Although two different local governments equally split the appointment power,
both exercise the power of the Commonwealth of Virginia, see Confrere Club of Richmond,
387 S.E.2d at 473, and so are both “the government” for our purposes.

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Richmond Transit challenges this conclusion by claiming that the directors are not

“policymakers,” pointing to language from Lebron that the government must exercise

control “not as a creditor but as a policymaker.” 513 U.S. at 399. That language in Lebron

distinguished Amtrak from Conrail, a company in which the government temporarily

appointed a majority of board members. Id. The Court noted that the government assumed

control of Conrail only temporarily to ensure that it would repay obligations it owed to the

United States. Id. The government-appointed board members fulfilled only that purpose,

and their voting power would cease after enough of that debt was repaid. Id. This is not

the role that Richmond and Chesterfield County have in the operation of Richmond Transit.

Under Richmond Transit’s bylaws, the board members appointed by the two government

entities exercise, directly or indirectly, “[a]ll powers of the corporation” and manage all

“business and affairs of the corporation.” J.A. 490; accord Va. Code Ann. § 13.1-673. So

the government-appointed directors set the “policy” of Richmond Transit, including the

advertising policy challenged before us.

Richmond Transit also relies extensively on language from Philips about control of

the corporation, suggesting that the third Lebron element is satisfied only if government

actors directed the policy at issue. But Philips did not consider control in the context of

the Lebron test. Its discussion of control related to the distinct “entwinement” and “close

nexus” state action inquiries. Philips, 572 F.3d at 182–84. Philips’s discussion of Lebron

occurred in a separate section of the opinion, and it did not address the control element.

See id. at 185–86. And adopting Richmond Transit’s position would directly contradict

Lebron, where just as here, the challenged rejection of the advertisement came from

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ostensibly private employees. See 513 U.S. at 377. Indeed, the point of Lebron is to

determine whether these ostensibly private decisionmakers are, for § 1983 and

constitutional law, state decisionmakers. All that the Lebron test requires is that the

government control the corporation by appointing a majority of its board, which is true

here.

Because all three elements of the Lebron test are satisfied, Richmond Transit is a

part of the government for constitutional purposes and acts under the color of state law for

purposes of § 1983. 12 See id. at 378 (suggesting official actions of the state are necessarily

state action); West, 487 U.S. at 49 (“[I]f a defendant's conduct satisfies the state-action

requirement . . . ‘that conduct [is] also action under color of state law and will support a

suit under § 1983.’” (third alteration in original) (quoting Lugar v. Edmondson Oil Co.,

457 U.S. 922, 935 (1981))).

B. Violation of Constitutional Rights

We next turn to whether Richmond Transit has violated White Coat’s constitutional

right of free speech. White Coat asserts Richmond Transit’s political-advertising ban

violates its First Amendment rights as an unreasonable prohibition of speech.

The First Amendment prohibits laws “abridging the freedom of speech.” U.S.

Const. amend. I. It limits, among other things, the government’s power to regulate speech

12
Because Richmond Transit is itself a part of the State, we need not consider the
district court’s alternative basis for finding state action—that Richmond Transit is
“pervasive[ly] entwine[d]” with the State such that its actions are “fairly attributable” to it.
See Brentwood Acad., 531 U.S. at 291, 295.

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on public property. But “[e]ven protected speech is not equally permissible in all places

and at all times.” Cornelius v. NAACP Legal Def. & Educ. Fund, Inc., 473 U.S. 788, 799

(1985). “The State, no less than a private owner of property, has the power to preserve the

property under its control for the use to which it is lawfully dedicated.” Greer v. Spock,

424 U.S. 828, 836 (1976) (quoting Adderley v. Florida, 385 U.S. 39, 47 (1966)). So while

the First Amendment applies on government property, its scope depends on “the nature of

the property” and “the disruption that might be caused by the speaker’s activities.”

Cornelius, 473 U.S. at 800. In short, the nature of the government property (or “forum”)

determines the permissible scope of government control. Id.

Courts have identified several types of such government-owned forums with

differing degrees of free-speech protection. “Traditional public forums” are “‘public

places’ historically associated with the free exercise of expressive activities, such as streets,

sidewalks, and parks,” and governments have limited leeway to restrict speech in such

forums. United States v. Grace, 461 U.S. 171, 177, 180 (1983). The government may

designate other property—lacking that historical association with free expression—as a

public forum by opening the property for expressive activity. Int’l Soc’y for Krishna

Consciousness, Inc. v. Lee, 505 U.S. 672, 678 (1992). These “designated public forums”—

which include, for example, a government-owned auditorium—follow the same rules as

traditional public forums. See id.; Se. Promotions, Ltd. v. Conrad, 420 U.S. 546, 555

(1975). But the third category is the one relevant here: “nonpublic forums.” “Public

property which is not by tradition or designation a forum for public communication” is a

nonpublic forum, where the government has wider latitude to limit speech. Perry Educ.

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Ass’n v. Perry Loc. Educators’ Ass’n, 460 U.S. 37, 46 (1983). Speech limitations in these

nonpublic forums “must survive only a much more limited review”—they only need to be

reasonable and viewpoint-neutral. Int’l Soc’y for Krishna Consciousness, 505 U.S. at

679. 13

Bus advertising space is not a place historically held open for free speech, and so is

not a traditional public forum. Lehman v. City of Shaker Heights, 418 U.S. 299, 303 (1974)

(plurality opinion). There was some dispute below on whether bus advertisement space is

a designated public forum or a nonpublic forum. On appeal, however, White Coat appears

to acquiesce to treating the forum as nonpublic. In any event, we conclude that bus

advertising space is a nonpublic forum.

Distinguishing between nonpublic and designated public forums requires examining

both the expressed policy of the government and the “nature of the property and its

For simplicity here, we have identified three forums. But there is considerable
13

confusion over whether there are three or four types of free-speech forums. Courts have
provided conflicting guidance on whether “limited public forum” is (1) a synonym for or
subtype of “designated public forum”; (2) a synonym for “nonpublic forum”; or (3) a
completely separate fourth category. See, e.g., Walker v. Tex. Div., Sons of Confederate
Veterans, Inc., 576 U.S. 200, 215–16 (2015) (separately considering whether Texas license
plates were a traditional, designated, limited, or nonpublic forum); Mansky, 138 S. Ct. at
1885 (“Generally speaking, our cases recognize three types of government-controlled
spaces: traditional public forums, designated public forums, and nonpublic forums.”); Int’l
Soc’y for Krishna Consciousness, 505 U.S. at 678 (“The second category of public property
is the designated public forum, whether of a limited or unlimited character . . . .”); Am.
Freedom. Def. Initiative v. King Cnty., 577 U.S. 1202, 1202–03 (2016) (Mem.) (Thomas,
J., dissenting from denial of cert.) (“[A] limited public forum (also called a nonpublic
forum) . . . .”); Warren v. Fairfax Cnty., 196 F.3d 186, 193 (4th Cir. 1999) (“So-called
‘designated public fora’ (often called ‘limited public fora’) . . . .”). Because neither party
claims on appeal that transit advertising space is a limited public forum—whatever that
might mean—we need not wade into this morass.

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compatibility with expressive activity.” Cornelius, 473 U.S. at 802. The government

creates a designated public forum “only by intentionally opening a nontraditional forum

for public discourse.” Id. Thus, if Richmond Transit has not intentionally opened up the

advertising space on its buses to public discourse, that advertising space is a nonpublic

forum.

Richmond Transit’s expressed policy is not to open its advertising space for the

discussion of public issues, and paid bus advertisements are not particularly compatible

with the free flow of ideas. Thus, as the Supreme Court and our sister circuits have

concluded, transit advertising space is a nonpublic forum. See Lehman, 418 U.S. at 301–

02 (plurality opinion) (holding that transit advertising was not a public forum); Walker v.

Tex. Div., Sons of Confederate Veterans, Inc., 576 U.S. 200, 218 (2015) (characterizing

Lehman as holding “the advertising space on city buses to be a nonpublic forum”); see also

Archdiocese of Wash. v. Wash. Metro. Area Transit Auth., 897 F.3d 314, 322–23 (D.C. Cir.

2018); Children of the Rosary v. City of Phoenix, 154 F.3d 972, 977–78 (9th Cir. 1998). 14

We also note that advertising on public transit does not constitute “government
14

speech,” which is limited to where “the State is speaking on its own behalf.” Walker, 576
U.S. at 214–15. Bus advertisements, unlike a car’s license plate, are “located in a context
(advertising space) that is traditionally available for private speech” and bears “no indicia
that the speech was owned or conveyed by the government.” Id. at 218. Nor is transit
advertising historically a forum for exclusively governmental messages. See Shurtleff v.
City of Boston, No. 20-1800, __ U.S. __, slip op. at 6 (May 2, 2022) (identifying as relevant
factors (1) the history of the expression; (2) the public’s perception of the speaker; and (3)
the government’s control over the speech). And while Richmond Transit exercised some
editorial control over the advertisements, cf. id., this control is insufficient to overcome the
history and public perception of transit advertising—both of which strongly indicate
private, not government speech.

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So we turn to whether Richmond Transit’s policy meets the minimum standards applicable

to nonpublic forums.

If government is to function, it must be permitted to maintain a subset of its property

for certain limited uses without opening it for people to “propagandize protests or

views . . . whenever and however and wherever they please.” Greer, 424 U.S. at 836

(quoting Adderley, 385 U.S. at 48). This control includes “the right to make distinctions

in access on the basis of subject matter and speaker identity.” Perry Educ. Ass’n, 460 U.S.

at 49. So courts have “long recognized that the government may impose some content-

based restrictions on speech in nonpublic forums, including restrictions that exclude

political advocates and forms of political advocacy.” Minn. Voters All. v. Mansky, 138 S.

Ct. 1876, 1885–86 (2018) (citing Lehman, 418 U.S. at 303–304).

But even in nonpublic forums, the government lacks complete freedom: any speech

restrictions must still be “reasonable and not an effort to suppress expression merely

because public officials oppose the speaker’s view.” Perry Educ. Ass’n, 460 U.S. at 46.

So speech restrictions in nonpublic forums must be both (1) reasonable and (2) viewpoint-

neutral. Child Evangelism Fellowship of Md., Inc. v. Montgomery Cnty. Pub. Schs., 457

F.3d 376, 383 (4th Cir. 2006). White Coat argues that the Richmond Transit’s policy fails

on both counts.

We therefore turn to consider whether Richmond Transit’s prohibition is reasonable.

The reasonableness of a nonpublic-forum speech restriction follows the same familiar

means-ends framing with which all first-year law students are familiar. Reasonableness

demands more than a rational basis for the rule: “[I]t isn’t enough simply to establish that

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the regulation is rationally related to a legitimate governmental objective, as might be the

case for a typical exercise of the government’s police power.” Multimedia Publ’g Co. of

S.C., Inc. v. Greenville-Spartanburg Airport Dist., 991 F.2d 154, 159 (4th Cir. 1993). But,

on the other hand, the government need not satisfy strict scrutiny: there is no “requirement

that the restriction be narrowly tailored or that the Government’s interest be compelling.”

Cornelius, 473 U.S. at 808–09. So reasonableness is akin to some form of so-called

intermediate scrutiny, in which the government’s means and ends must both be

“reasonable.”

White Coat does not appear to challenge Richmond Transit’s ends, accepting there

is a legitimate interest in avoiding some class of politically charged advertisements. Nor

could they. In Lehman v. City of Shaker Heights, the Supreme Court faced this very issue—

a city-owned public transit system prohibited “political advertising” on its vehicles. 418

U.S. at 299–300. Lehman, a candidate for state office, sought to run an advertisement,

which the city denied under the policy. Id. at 299–301. Justice Blackmun’s plurality

opinion first concluded that transit advertising space is not a public forum, but part of the

“commercial venture” of the transit system, a means to “provide rapid, convenient,

pleasant, and inexpensive service to the commuters of Shaker Heights.” Id. at 301–303. It

then concluded that the City’s prohibition on political advertising was not “arbitrary,

capricious, or invidious,” but pursued “reasonable legislative objectives advanced by the

city in a proprietary capacity.” Id. at 303–04. Such a policy “minimize[d] chances of

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abuse, the appearance of favoritism, and the risk of imposing upon a captive audience.” Id.

at 304. So the plurality concluded the restriction complied with the First Amendment. Id. 15

But even a reasonable end must not be pursued by unreasonable means. In Mansky,

the Supreme Court recently held that to be reasonable, nonpublic-forum speech restrictions

must be “capable of reasoned application.” 138 S. Ct. at 1892. The Minnesota statute in

Mansky prohibited political apparel in polling places. Id. at 1882. The prohibition covered

not only apparel identifying a candidate in the election, but any apparel bearing a “political”

insignia. Id. at 1883. Minnesota had advanced various interpretations of the restriction,

but eventually settled on a definition that included “words and symbols that an objectively

reasonable observer would perceive as conveying a message about the electoral choices at

issue in the polling place” or symbols “promoting a group with recognizable political

views about the issues confronting voters in a given election.” Id. at 1888–90 (cleaned up).

The Court held that restriction was incapable of reasoned application. Id. at 1892.

Without requiring narrow tailoring, the Court held “the State must be able to articulate

15
Justice Douglas, concurring in the judgment, took an even stronger view than the
plurality, suggesting that would-be transit advertisers have no First Amendment interest.
Lehman, 418 U.S. at 307 (Douglas, J., concurring) (“While petitioner clearly has a right to
express his views to those who wish to listen, he has no right to force his message upon an
audience incapable of declining to receive it.”). Indeed, he even suggested that permitting
advertising on public transit could violate the constitutional rights of passengers, who
would be forced, as a “captive audience,” to view such advertisements. See id. (“In my
view the right of the commuters to be free from forced intrusions on their privacy precludes
the city from transforming its vehicles of public transportation into forums for the
dissemination of ideas upon this captive audience.”). Justice Blackmun’s plurality, as the
opinion decided on the “narrowest grounds,” controls. See Marks v. United States, 430
U.S. 188, 193 (1977).

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some sensible basis for distinguishing what may come in from what must stay out.” Id. at

1888. This does not require eliminating all discretion but merely that any discretion “must

be guided by objective, workable standards.” Id. at 1891. The Court reiterated its holding

in Lehman that not all political speech bans in nonpublic forums would be problematic—

i.e., it remains a reasonable end. Id. at 1885–86. But the means Minnesota used did not

pass muster: “[I]f a State wishes to set its polling places apart as areas free of partisan

discord, it must employ a more discernible approach . . . .” Id.

Just as in Mansky, Richmond Transit seeks to ban all “political” ads. And just as in

Mansky, Richmond Transit has no formal definition of “political,” and no written

guidelines clarifying how the standard is to be applied. As the Supreme Court noted, “the

word can be expansive,” covering anything “of or relating to government, a government,

or the conduct of governmental affairs” or “[o]f, relating to, or dealing with the structure

or affairs of government, politics, or the state.” Mansky, 138 S. Ct. at 1888 (first quoting

Webster’s Third New International Dictionary (2002); and then quoting American Heritage

Dictionary (3d ed. 1996)). Faced with this broad, undefined standard and the directive to

keep Richmond Transit’s buses from becoming a forum to discuss “public issues”

(whatever that might mean), employees have done their best to flesh out a reasonable test.

But those attempts have fallen short.

Richmond Transit’s actions make clear that it does not rely on the plain meaning of

“political,” as it has consistently run ads that relate to the government or politics. For

example, Richmond Transit ran an advertisement for the vice-presidential debate, which is

certainly “relating to . . . politics.” See id. It also ran an advertisement for a pro-free-

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speech art exhibit. And it has indicated that advertisements of the government itself are

often permitted as “public service announcements.” For example, Pace said that an

advertisement stating “Support our troops” would not be political if run by the United

States but would be political if run by someone else. On the other hand, Richmond Transit

has stated that some advertisements that do not relate to the government, such as one calling

for a boycott of the NFL or McDonald’s, would still be “political.” So an advertisement’s

relatedness to the government or politics is not the standard that Richmond Transit applies.

Instead, Pace explained that an advertisement is political if it is not “viewpoint

neutral,” defined as “expressing a viewpoint and only that viewpoint.” J.A. 231. But even

if we were to credit this unwritten, informal definition as authoritatively interpreting

Richmond Transit’s policy, cf. Mansky, 138 S. Ct. at 1889 (instructing that courts should

consider the government’s “authoritative constructions” of their own law (emphasis added)

(quoting Forsyth Cnty. v. Nationalist Movement, 505 U.S. 123, 131 (1992))), it provides

little clarity, cf. id. (observing that a “murky” construction of a policy cannot save it from

First Amendment challenges). What does it mean for an advertisement to express a

viewpoint? Consider two hypothetical advertisements. One, issued by McDonald’s, says

“Eat at McDonald’s.” Another, issued by an animal rights group, says “Don’t Eat at

McDonald’s.” These two advertisements express opposite viewpoints on the same issue.

Yet it would seem, based on Pace’s responses during her deposition, that the first ad would

be accepted, J.A. 233 (stating that an advertisement to drink Canada Dry Ginger Ale would

not violate the advertising policy), but the second may be rejected as political, J.A. 337.

But it is hard to discern precisely why.

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Is it because the McDonald’s advertisement sells a product or service, while the

anti-McDonald’s advertisement does not? This explanation would seem consistent with

Richmond Transit’s prior practice. For example, it approved an advertisement encouraging

spaying and neutering of dogs from Gracie’s Guardians, which provided spaying and

neutering services. It then rejected White Coat’s advertisement which, despite its similar

topic, did not promote a particular product or service. And Richmond Transit refused an

advertisement by the Physicians Committee for Responsible Medicine asking readers to

“EAT MORE CHICKPEAS!,” J.A. 294, 381, but said that poultry purveyor Chick-Fil-A

would be permitted to ask riders to “Eat Mor Chikin.” But even if this commercial/non-

commercial distinction fully explains Richmond Transit’s past decisions, it is not a

standard that Richmond Transit has ever identified. Indeed, our need to search out

alternative rationales to justify Richmond Transit’s decisions reveal that its policy, as it

stands, does not provide a “sensible basis for distinguishing what may come in from what

must stay out.” Mansky, 138 S. Ct. at 1888.

This ambiguity in the standard is compounded by the ambiguity in what it applies

to. Richmond Transit may reject advertisements containing no “political” content as

“political.” Under Section 14 of its advertising policy, an advertisement that “[c]ontains

internet address(es) and/or telephone number(s) that direct(s) viewers” to political content

are also disallowed. J.A. 159. But, according to Richmond Transit, this policy applies not

only to the webpage located at a listed URL, but other pages in the same domain and other

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sites that are “linked” to that webpage. 16 This detail, which is not evident from the written

policy, vastly expands the scope of the political-advertising prohibition’s reach: If a

company wishes to include a URL for its website on an advertisement, it may be rejected

if any message anywhere on its website—or other websites it links to—meets Richmond

Transit’s unclear definition of political.

But even an advertisement that lacks “political” content and contains no URLs or

phone numbers may still be rejected if Richmond Transit determines that the advertiser is

a “political action group” or “political action individual.” J.A. 262–63, 322–23. This

rule—that groups or people that “engage in a specific targeted policy advocacy that would

be related to their one side of the political issue” cannot run any advertisements tangentially

related to their political motivations—is nowhere to be found in Richmond Transit’s

advertising policy. See J.A. 263. Yet that is precisely why White Coat’s advertisement

was rejected. And the precise scope of this rule is murky. For instance, Richmond Transit

suggested to White Coat that, if they partnered with a local government entity, they might

be able to run their anti-dog-experimentation advertisement—despite the nature of both the

advertisement itself and of their organization remaining the same.

16
For example, a Christian organization sought to run an advertisement that directed
readers to the URL “ImPregnant.org.” J.A. 248. That webpage, which had not been fully
set up yet, contained no material violating Richmond Transit’s policy. But a link in the
corner of that webpage directed the user to the organization’s primary website. Richmond
Transit rejected the advertisement as religious based on the advertised URL being “linked”
to a website containing religious material. J.A. 247–49.

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When taken together, Richmond Transit’s vaguely defined policies and even vaguer

unwritten rules make it impossible for a reasonable person to identify what violates their

advertising policy and what does not. And as in Mansky, the problem goes “beyond close

calls or borderline or fanciful cases.” 138 S. Ct. at 1891. For instance, consider an

advertisement for Walmart directing a reader to Walmart.com. A reader of Richmond

Transit’s policy would reasonably conclude that the advertisement does not violate its

advertising policy. But, unknown to that reader, Richmond Transit would then scour

Walmart’s website, including pages related to the company’s global responsibility

initiatives. If that page “expresses a viewpoint and only that viewpoint” on any of an

unidentified class of public issues, the advertisement would apparently be rejected. See

J.A. 232. And even if Walmart then decided to omit the URL from its advertisement, it

might still be rejected if Richmond Transit determines Walmart to be a “political action

group” under its vague interpretation of that unwritten prohibition. But even now, after

years of litigation trying to define Richmond Transit’s policy, it is difficult to say for sure.

That is the crux of the Mansky problem: Richmond Transit’s advertising policy does not

provide “objective, workable standards” by which a decisionmaker or would-be advertiser

can distinguish “what may come in from what must stay out.” Mansky, 138 S. Ct. at 1888,

1891.

Perhaps sensing that it cannot prevail under Mansky, Richmond Transit argues that

the case simply does not apply to public-transportation advertisements. While

reasonableness is judged “in light of the purpose served by the forum,” id. at 1886 (quoting

Cornelius, 473 U.S. at 806), there is no reason to believe that Mansky’s general requirement

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of reasonableness somehow applies only to voting precincts. If anything, the Mansky Court

suggested the opposite: that the government has less leeway in forums other than polling

places. The Court recognized the “unique context of a polling place” and the government’s

strong interest in “reasonably tak[ing] steps to ensure that partisan discord not follow the

voter up to the voting booth, and distract from a sense of shared civic obligation at the

moment it counts the most.” Id. at 1887–88. In the Court’s eyes, this created a stronger

interest for imposing speech restrictions than existed in, for example, a transit setting. See

id. (citing Bd. of Airport Comm’rs of L.A. v. Jews for Jesus, Inc., 482 U.S. 569, 576 (1987)

(invalidating speech restrictions in the Los Angeles airport as overbroad)).

But both Richmond Transit and the district court appear to believe that there is

conflict between Lehman and Mansky, and that expanding Mansky to transit advertisements

essentially overrules Lehman. We disagree. As discussed, Lehman resolved whether a

transit operator may prohibit political advertising. Mansky clarified how they may (and

may not) do so. Lehman noted that the City’s political-advertising ban had been employed

with great consistency: “There was uncontradicted testimony at the trial that during the 26

years of public operation, the Shaker Heights system, pursuant to city council action, had

not accepted or permitted any political or public issue advertising on its vehicles.” 418

U.S. at 300–01. This indicates that the policy was capable of reasoned application; the

Court was addressing the antecedent question of whether any political-advertising ban is

permissible in a nonpublic forum, answering in the affirmative. And Mansky goes out of

its way to reaffirm that holding. Reasonable political speech prohibitions remain lawful:

A state can ban political insignia at precincts—it just has to offer a “more discernable”

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standard of what a “political insignia” is than Minnesota’s. Mansky, 138 S. Ct. at 1888,

1891–92. So too here: Richmond Transit may well be able to enact a political-advertising

ban, but the ban must be capable of reasoned application. The current ban simply is not.

In reaching this conclusion, we join our two sister circuits that have considered the

applicability of Mansky to similar public-transit political-advertising prohibitions. In

American Freedom Defense Initiative v. Suburban Mobility Authority for Regional

Transportation, 978 F.3d 481, 486 (6th Cir. 2020), the Sixth Circuit struck down a ban on

“[p]olitical or political campaign advertising” by Detroit’s public transit system. The court

recognized that, based on Lehman, Detroit’s transit system was pursuing a permissible

objective in prohibiting such advertisements, but cautioned that it was still required to

“adopt ‘objective, workable standards’ to achieve its permissible ends.” Id. at 494 (quoting

Mansky, 138 S. Ct. at 1891). Applying Mansky, the court first found that the word

“political” was not definite enough to provide a workable standard on its own, and that

there was no written guidance clarifying its meaning. Id. at 494–95. The court then found

that the Detroit transit system’s definition of “political” during litigation—as advocating a

viewpoint on an issue on which “factions of society have taken up positions . . . that are

not in agreement”—was similarly unworkable, since it could apply to a large swath of

advertisements that Detroit’s transit system had run, such as advertisements promoting free

birth control. Id. at 496. Even Michigan or Ohio State football advertisements, the court

remarked, would be considered “political” under the transit system’s definition. Id. at 497.

The court also balked at an aspect of the policy which, much like that of Richmond Transit,

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prohibited organizations “associated with . . . advocacy” from running any advertisements

at all. See id. at 496.

The Third Circuit similarly struck down a prohibition on transit advertisements that

“contain[ed] political messages” or addressed “political issues,” holding that Mansky

“squarely resolve[d] the issues in [that] case.” Ctr. for Investigative Reporting v. Se. Pa.

Transp. Auth., 975 F.3d 300, 313, 316 (3d Cir. 2020). The court observed that while

Mansky did not purport to “set the outer limit of what a State may proscribe,” it also “did

not limit its holding to polling locations.” Id. at 316. Applying Mansky to the prohibition

before it, the court held that “the lack of structure and clear policies governing the decision-

making process creates a real risk that [the advertising policy] may be arbitrarily applied,”

the very concern addressed by Mansky. Id. at 316–17. 17

17
While not expressly relying on Mansky, the Ninth Circuit has also rejected as too
indefinite a transit-advertising prohibition on “‘public issue’ advertising, defined as
advertising ‘expressing or advocating an opinion, position, or viewpoint on matters of
public debate about economic, political, religious or social issues.’” Amalgamated Transit
Union Loc. 1015 v. Spokane Transit Auth., 929 F.3d 643, 648 (9th Cir. 2019) (“To the
extent that STA’s position suggests the prohibition applies to any advertisement touching
on any issue having any level of public debate, such an interpretation is unreasonable”
given that “for most every good or service, there is some level of debate.” (cleaned up)).
And contrary to Richmond Transit’s insistence to the contrary, the D.C. Circuit did
not reach a conflicting conclusion in Archdiocese of Washington, 897 F.3d at 322–23.
There the court upheld a prohibition on “Advertisements that promote or oppose any
religion, religious practice or belief.” Id. at 318–19. Far from concluding that Mansky was
inapplicable to transit advertising, the D.C. Circuit considered the prohibition under the
Mansky test: “WMATA’s prohibition on advertisements that ‘promote or oppose any
religion, religious practice or belief,’ is narrower and more precise than simply a general
ban on ‘religious’ or ‘political’ speech” and was therefore permissible. Id. at 340. And
tellingly, the D.C. Circuit later struck down a prohibition on “political content” on custom
postage stamps as violating Mansky, endorsing its application outside the narrow context
of voting precincts. Zukerman v. U.S. Postal Serv., 961 F.3d 431, 449–50 (D.C. Cir. 2020);
(Continued)
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Today, we join our sister circuits and conclude that Richmond Transit’s policy

violates the First Amendment as an unreasonable nonpublic-forum speech restraint. 18 We

emphasize that our holding is limited to this specific policy prohibiting political

advertising, and we pass no judgment on whether better-defined political-advertising

prohibitions or policies allowing only commercial advertising may pass constitutional

muster.

C. Facial or As-Applied Challenge

We next turn to the question presented by White Coat’s cross-appeal: whether

Richmond Transit’s policy is unenforceable facially or only as applied to White Coat. The

line between facial and as-applied challenges goes to “the breadth of the remedy employed

by the Court,” but the line has not been particularly “well defined.” Citizens United v. Fed.

Election Comm’n, 558 U.S. 310, 331 (2010). “In the First Amendment context, there are

two ways for a plaintiff to mount a facial challenge to a statute. First, the plaintiff may

demonstrate that no set of circumstances exists under which the law would be valid, or that

the law lacks any plainly legitimate sweep. Second, the plaintiff may show that the law is

overbroad because a substantial number of its applications are unconstitutional, judged in

relation to the statute’s plainly legitimate sweep.” Greater Balt. Ctr. for Pregnancy

see also Am. Freedom Def. Initiative v. Wash. Metro. Transit Auth., 901 F.3d 356, 373
(D.C. Cir. 2018) (remanding with instructions to consider whether prohibition on
“political” transit advertising violates Mansky).
18
Because the policy is unreasonable, we need not consider whether it is viewpoint-
neutral.

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Concerns, Inc. v. Mayor & City Council of Balt., 721 F.3d 264, 282 (4th Cir. 2013) (en

banc) (cleaned up) (quoting United States v. Stevens, 559 U.S. 460, 472–73 (2010)).

White Coat is not making an overbreadth challenge, so the sole question is whether

“the [law] lacks any plainly legitimate sweep.” Id. (alteration in original). The district

court appeared to believe that Lehman dictated the answer to this question, because it

demonstrated that a transit company could, under some circumstances, prohibit “political”

advertisements. But facial invalidity does not mean that no ban on political advertising

could ever be lawful. It simply means that there is no circumstance in which this particular

ban on political advertising could be lawfully applied. United States v. Salerno, 481 U.S.

739, 745 (1987) (“A facial challenge to a legislative Act is, of course, the most difficult

challenge to mount successfully, since the challenger must establish that no set of

circumstances exists under which the Act would be valid.” (emphasis added)). Thus, the

fact that the Supreme Court found a similar provision constitutional in Lehman is not fatal

to a facial challenge. In Mansky, for example, the Court held that the Minnesota election

statute was facially unconstitutional, despite acknowledging that other states’ more

reasonably discernable laws banning political expression were likely constitutional. 138

S. Ct. at 1185, 1891 (“That is not to say that Minnesota has set upon an impossible task.

Other States have laws proscribing displays (including apparel) in more lucid terms.”).

So while some other public-transit political-advertising bans might be lawful, that

does not resolve whether the challenged provision lacks any legitimate sweep; instead, we

must focus on this particular challenged prohibition. See Stevens, 559 U.S. at 474. As we

have already discussed, Richmond Transit’s policy includes more than its written

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prohibition on “political” advertising; it encompasses its construction of that word to

prohibit advertisements that are “not viewpoint neutral” or are created by groups that

“engage in a specific targeted policy advocacy that would be related to their one side of the

political issue.” J.A. 231, 263. We must decide whether this particular policy, taken as a

whole, possesses any legitimate sweep.

Having already concluded that the policy is not “capable of reasoned application,”

it is logically unavoidable that the law lacks any legitimate sweep. If a law is “not capable”

of being reasonably applied, it lacks “the ability or qualities necessary for” reasonable

application, meaning it could never be reasonably applied. See Capable, Webster’s New

World College Dictionary (5th ed. 2018). Because reasonable application is a requirement

of nonpublic-forum speech restrictions, a restriction that can never be reasonably applied

necessarily lacks any legitimate sweep.

This conclusion is confirmed by considering what it would mean for Richmond

Transit’s policy to be unconstitutional only as applied to White Coat. An as-applied

challenge is one which depends on the identity or circumstances of the plaintiff. See

Richmond Med. Ctr. for Women v. Herring, 570 F.3d 165, 172–73 (4th Cir. 2009) (en

banc). A facial challenge can be decided “without regard to its impact on the plaintiff

asserting the facial challenge.” Educ. Media Co. at Va. Tech, Inc. v. Swecker, 602 F.3d

583, 588 (4th Cir. 2010). If we were to conclude that the law is unconstitutional only as

applied to White Coat, that would reflect that White Coat’s particular circumstances are

somehow relevant to our decision. Yet our conclusion that Richmond Transit’s policy is

incapable of reasoned application does not depend on White Coat’s identity or the

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advertisement it wished to run; it depends on the vagueness and imprecision of Richmond

Transit’s policy in a vacuum, so the policy is facially unconstitutional.

A hypothetical drives the point home. Imagine another would-be advertiser called

Black Jacket. Black Jacket tries to run an advertisement with Richmond Transit but is

rejected under its political-advertising policy. Black Jacket then sues Richmond Transit.

No matter what advertisement they sought to run, Black Jacket could make precisely the

same argument White Coat did here: Richmond Transit’s policy is vague, inconsistently

enforced, and otherwise not “capable of reasoned application.” And they would prevail,

for exactly the same reason White Coat did here: Richmond Transit’s policy provides no

clear guidelines on what is or is not prohibited. The only way Richmond Transit can

legitimately employ its political advertising policy moving forward is to modify it in some

way—to make it more clear, less discretionary, and more reasonable. But the policy as it

currently exists is unreasonable and unconstitutional as applied to every would-be

advertiser, so it is facially invalid.

* * *

While transit companies may prohibit political advertising, they must do so by

enacting a neutral policy capable of reasoned application. Otherwise, such a prohibition

abridges would-be advertisers’ freedom of speech and is facially unconstitutional under the

First Amendment. We therefore affirm the district court’s partial grant of summary

judgment to White Coat, reverse its partial grant of summary judgment to Richmond

Transit, and remand with instructions that the district court enter summary judgment to

White Coat consistent with this opinion. The district court’s judgment is

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AFFIRMED IN PART,
REVERSED IN PART,
AND REMANDED.

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