dissenting:
I respectfully dissent. The district court erred grievously in granting summary judgment in favor of the Defendant-Appel-lee T.V. station and against the Plaintiff-Appellant Richard Bichler, a private and not public figure; and in requiring Bichler to prove actual malice to recover. Bichler’s right to privacy guaranteed by the Constitution of the United States, as well as by Michigan law, was grossly violated by the ruling of the district court. Bichler’s thea-tre corporation, and Bichler personally were rendered insolvent, and Bichler’s privacy was irresponsibly and irreparably invaded, as a direct and proximate result of the false, defamatory and libelous broadcasts of the T.V. station instigated by one Jerry Moore, who did not tell the truth. The T.V. station, which refused to print a retraction or even to discuss the story with Bichler, either knew it was false, or in the exercise of ordinary and reasonable care and good faith could have ascertained that it was false, defamatory and libelous by making an appropriate investigation. The station failed and neglected to properly carry out such investigation.
In my opinion, neither the United States Constitution nor Michigan law permit the withdrawal in this case of Bichler’s right to privacy from the protection afforded by Michigan to unreasonable invasions of that right. The truth is that Bichler did sufficiently prove malice, and that there were factual issues which Bichler was entitled to have submitted for determination by a jury at trial. It was error for the district court to undertake to determine them as a matter of law, and it is error for this court to affirm the district court’s grant of summary judgment.
I.
Surely Richard Bichler never imagined that hiring Jerry Moore and his production *1021company to stage plays at the Thunderbird Dinner Theatre would result in the thea-tre’s untimely demise. The public interest in the opening and operations of the Thunderbird, as evidenced in the coverage given the theatre and its shows by the local media, adequately documents the benefit to Grand Rapids from Bichler’s ill-fated attempts to contribute to the cultural diversity of the community.
And so it was, when on January 21,1979, the theatre gave Jerry Moore a check for $9000 for the services of the cast and for their expenses for the previous week. The court notes that it was this check upon which Bichler stopped payment. The reasons for this exercise of purely private business judgment, however, are ignored by the majority: Bichler stopped payment because at about the time that the check was issued, a garnishment pursuant to a judgment rendered against Moore in Flint, Michigan, was served upon Bichler for indebtedness of Moore and his Playmore Productions; and because Bichler also evidently became aware that certain of Moore’s invoices submitted for payment were not true invoices.
Apparently there was no written contract governing Moore’s obligations to the Thunderbird Dinner Theatre. However, testimony before the district court indicated that it was Moore, not Bichler, who was responsible for paying the gross costs, travel expenses and lodging of the cast. Bichler would then remit a portion of the play’s proceeds to Moore, from which Moore would recover his costs, with the remainder representing the profits of Play-more Productions.
It was not Bichler, but the disgruntled liar Moore, who decided to unilaterally announce that the theatre’s present production of “Hair” was to be cancelled. Moore, of course, held a press conference to make sure that his announcement about the decision to terminate production would place Bichler in the most unfavorable light. James Rummel, the news anchorman from WZZM-TV, whom Moore invited to attend, took what Moore told him at face value. After confirming what Moore reported only with some of the members of Moore’s production company and the “innkeeper,” unsuccessfully attempting to contact Bichler only in Grand Rapids from where he had departed, and finding locked doors at the theatre, Rummel prepared for WZZM’s 11:00 newscast.
What happened between Rummel and Bichler’s corporate partner, David Kowalc-zyk, shortly before the broadcast is unclear. It is undisputed that Kowalczyk told Rummel that he had no independent knowledge of the closing. Rummel’s affidavit, dated July 24, 1980, stated that Kowalczyk asked that the story not be aired as a personal favor, and that Kowalczyk had not told Rummel the report was false. In Rummel’s deposition taken one month earlier, June 17, 1980, he stated that he did not actually remember Kowalczyk telling him the story was false. Kowalczyk stated in his deposition that although he wasn’t certain, he felt sure he had told Rummel that Moore’s story was not true. Kowalczyk further stated that Rummel told him “he [Rummel] was making news, that was his job.” In any event, Rummel’s broadcast about the closing of the Thunderbird went on as planned, reporting not only on the closing of the show, but on Appellant Bichler’s personal financial problems, his contractual unreliability as related by the production members, and his seeming penchant for leaving everyone involved with the Thunderbird Dinner Theatre, including the advance ticket holders, “in the lurch.”
Rummel was not totally insensitive to the fact that the substance of his broadcast made substantial danger to Bichler’s reputation apparent. Prior to “repackaging” the broadcast for the next day’s 5:30 newscast, Rummel again attempted to contact Bichler, unsuccessfully, and also checked the public records which showed lawsuits filed against Bichler and some liens filed against his assets. The second broadcast of the story, however, found its content essentially unchanged.
As the majority notes, the day following the second broadcast a local bank called its *1022loan with the theatre and repossessed personal property covered by security agreements from the theatre premises. Other creditors followed suit, removing equipment which had not been paid for. The building was largely stripped of its contents within a few weeks. Needless to say, the reclaimed property was essential to the financial viability of the theatre, and the Thunderbird Dinner Theatre never reopened its doors to the public.
II.
Richard Bichler’s suit, however, was not founded solely upon the damage inflicted by the broadcasts on the financial viability of the theatre. The cause for invasion of privacy was based upon the damage to Bichler's reputation by the publication of embarrassing private facts, and by placing Bichler in a false light in the public eye. On appeal, the defendants conceded that Bichler was not a public figure but a private individual. I assume the majority agrees that the newscasts touched on personal, private matters.
The court’s analysis may be summarized as follows: First, under Michigan law, because the closing of the dinner theatre was a matter of legitimate public interest, and because Bichler’s involvement with the the-atre, including his personal financial problems and contractual imbroglio with Moore, was reasonably related to the general privileged subject, then WZZM was entitled to a qualified privilege in defense of Bichler’s claim. Second, because the only way to defeat this claim under Michigan law was through a showing of actual malice, and since the record presented no triable questions of fact on that issue, the district court correctly granted summary judgment to Appellees.
The effect of the majority’s opinion is to leave unprotected the private aspects of a private individual’s life, in the absence of a showing of malice, so long as those aspects are “reasonably related” to a matter of public interest. The abrogation of the private individual’s right to privacy by this court is grounded in the conclusion that Michigan has chosen to protect (and thereby promote) its vigorous press, at the expenses of hapless victims like Richard Bidder.
It is contended on appeal that because jurisdiction is based on diversity of citizenship, the substantive law of Michigan controls. However, an extensive review of the decisions of the highest court of the State of Michigan leads me to conclude that the Michigan Supreme Court would not strike the same balance that this court has struck in reliance on the Michigan Court of Appeals, and that invasions of privacy like those suffered by Appellant Bichler are entitled to far greater protection than this court’s resolution affords. In so concluding, I first direct the court’s attention to the decisions of the Supreme Court of the United States, not for a statement on the controlling substantive Michigan law, but for instructive guidance to those issues with which this court must concern itself to properly resolve Mr. Bichler’s claim.
A.
The Supreme Court’s attempt to reconcile the law of defamation with the First Amendment was first elaborated in New York Times Co. v. Sullivan, supra, in which it held that a publisher of defamatory falsehoods about a public official is constitutionally protected from liability for defamation unless actual malice is proved. This principle was extended to cases involving defamed public figures in Curtis Publishing Co. v. Butts, 388 U.S. 130, 87 S.Ct. 1975, 18 L.Ed.2d 1094 (1967). In Rosen-bloom v. Metromedia, Inc., 403 U.S. 29, 91 S.Ct. 1811, 29 L.Ed.2d 296 (1971), a plurality concluded that the New York Times protection should extend to defamation of private persons if the defamatory statements concerned matters of public or general interest.
Rosenbloom’s protection, however, was short lived, and the “matters of public or general interest” test was overruled by a majority in Gertz v. Robert Welch, Inc., 418 U.S. 323, 94 S.Ct. 2997, 41 L.Ed.2d 789 (1974). A brief recitation of those facts is *1023in order. Elmer Gertz, a reputable attorney, was retained by a family to represent them in civil litigation against a Chicago policeman who killed their son. Respondent, the publisher of a John Birch Society monthly called American Opinion, branded Gertz as a Communist and the architect of a “frame-up” involving the policeman. Petitioner Gertz’s diversity action claimed injury to reputation, and respondent asserted it was entitled to invoke the New York Times privilege against liability for defamation, since Gertz was a public official or a public figure and the article concerned an issue of public interest or concern. Because the Supreme Court held that Gertz was not a public official or figure (as was conceded in the case at bar about Biehler), the principal issue decided in Gertz was whether a newspaper or broadcaster that publishes defamatory falsehoods about a private individual may claim the New York Times privilege against liability for the injury inflicted by those statements.
In holding that the publisher was not so entitled to the New York Times privilege, the Gertz Court begins with the proposition that although the false statement of fact is not worthy of constitutional protection, it is inevitable in free debate, and therefore, the First Amendment requires that some falsehoods be protected to protect the speech that matters. The need to avoid self-censorship by the news media, however, is not absolute; the First Amendment protection must be balanced against the legitimate state interest underlying the law of libel that individuals be compensated for the harm inflicted on them by defamatory falsehoods.
The holding in Gertz is based on the conclusion that the states’ interest in preventing and redressing injury to the reputation of private individuals requires a different rule than with respect to public figures and officials. This is so because, unlike public officials and figures, a private individual enjoys lesser access to effective channels of communication and is therefore more vulnerable to injury. Furthermore, the private individual has not voluntarily injected himself into the forefront of the affairs of society, and has not relinquished any part of his interest in the protection of his own good name. Therefore, the Gertz Court concluded that the “public or general interest” test for determining the applicability of the New York Times standard to private defamation inadequately serves the competing state and First Amendment interests, and thereby overruled Rosen-bloom.
B.
The majority opinion, formalistic in its citation of precedent and authority, “ignore[s] the important social values which underlie the law of defamation. Society has a pervasive and strong interest in preventing and redressing attacks upon reputation.” Rosenblatt v. Baer, 383 U.S. 75, 86, 86 S.Ct. 669, 676, 15 L.Ed.2d 597 (1966). Yet this court is seemingly bound to ignore this important societal value if, as a federal court sitting in diversity jurisdiction, Michigan has likewise chosen to ignore the rights of its private citizens to redress attacks upon their reputation by the news media, in the absence of proving malice. It is my opinion, however, that the courts of Michigan have not ignored that state’s pervasive and strong interest in preventing and redressing attacks upon private reputations, but to the contrary, have displayed acute sensitivity to the importance of the rights of private individuals like Richard Biehler.
As early as 1878, the great Michigan jurist Thomas Cooley stated in The Elements of Torts of personal immunity, that “[t]he right to one’s person may be said to be a right to be let alone.” Furthermore, the individual’s right to privacy specifically has been recognized and protected by the Michigan Supreme Court in such cases as Weeren v. Evening News Association, in which Justice Black notes:
As one reads contemplatively through the cases and reviews dealing with the right of action for invasion of privacy, it comes to him more and more that the defense (where there is a defense and a *1024defense is needed) is regarded as a waiver by the plaintiff of his asserted right, not a privilege of the defendant to intrude upon or disturb that right.
379 Mich, at 502, n. 14, 152 N.W.2d 676. See also 379 Mich, at 500-502, 152 N.W.2d 676; Gertz, supra, 418 U.S. at 345, 94 S.Ct. at 3009.
The majority’s determination that the private contractual and financial transactions of Bichler and the theatre fall within the scope of Michigan’s qualified privilege, since reasonably related to a matter of legitimate public concern, is predicated neither on the policy underlying nor the rationale behind the decisions of the Michigan courts. For example, in Gaynes v. Allen, supra, the defendant published an article written by a patient of the plaintiff which was highly critical of the optometric treatment plaintiff provided the patient. According to the plaintiff, the article contained numerous misstatements concerning the patient’s condition and plaintiff’s conduct, and as a result of the article’s publication, his professional reputation had suffered greatly. In affirming the lower court’s grant of defendant’s motion for directed verdict, the Michigan Court of Appeals held that “a private individual who seeks recovery from a media defendant for defamatory falsehoods which relate to a matter of legitimate public concern may not recover without proof [of malice].” 128 Mich.App. at 51, 339 N.W.2d 678. (Emphasis added). In so holding, the Court of Appeals stated:
The published information related to treatment rendered by plaintiff optometrist, who allegedly failed to recognize a medical problem beyond his level of competence. Ophthamologists and the general public have a vital interest in the proper delivery of eye care services and in being informed of the level of competence of health care deliverers. The issue to which the allegedly defamatory article addressed itself is one deserving of robust public debate. We hold that the published information was a matter of legitimate public concern and that defendants had a qualified privilege to publish it.
128 Mich.App. at 48-49, 339 N.W.2d 678 (Emphasis added).
In Gaynes, the published information was privileged because the information itself was a matter of legitimate public concern and the alleged defamatory falsehoods therefore related to a matter of legitimate public concern. This conclusion necessarily follows from the requirement of Michigan law that
... having determined [the extrinsic circumstances which create a qualified privilege], an additional step must be taken, namely, the ascertainment of the scope of this privilege.
Bowerman v. Detroit Free Press, 287 Mich. 443, 447, 283 N.W. 642 (1939). See also Timmis v. Bennett, 352 Mich. 355, 89 N.W.2d 748 (1958). In the case of private individuals, as suggested by Justice Black in Weeren, supra, the scope depends on the extent to which the plaintiff has waived his asserted right. Furthermore, as noted in the concurring opinion of Justice Adams in Weeren:
The privilege to disseminate current topical, immediate news of public interest, or about official or public figures, is one thing. The privilege in connection with past events of possible current interest but which do not have to be transmitted to the public in a matter of hours is quite another. Curtis Publishing Co. v. Butts, supra. If the privilege is one of a limited or qualified nature, it may be lost through improper conduct.
379 Mich, at 509, 152 N.W.2d 676.
Nowhere does the record indicate that Richard Bichler waived his right of privacy regarding the contractual or financial arrangements between himself and his thea-tre company and Moore, no doubt since those arrangements were nobody’s business but Bichler’s and Moore’s. Furthermore, the embarrassing disclosures about Bichler placing him in a false light did not comprise the type of “hot” news item about which the public had an immediate right to know. There was no immediacy mandating *1025release of information regarding an inchoate lawsuit between Bichler and Moore, the subject matter of that lawsuit, or the mere possibility that advance ticket holders would be left “in the lurch.” No policy requires that publication of such information should precede sufficient investigation necessary for objective reporting, or that such private portion of the newscast be entitled to the qualified privilege, especially when the substance of the Rummel report made substantial danger to Bichler’s private reputation apparent. See Curtis, supra, 388 U.S. at 155, 87 S.Ct. at 1991. Nor is it absurd to require the media to separate out the obviously defamatory portions of its story.
Extension of the qualified privilege to the facts of this case is in marked contrast to the other cases relied on by the majority and involving private individuals. Cf. Schultz v. Newsweek, Inc., 668 F.2d 911 (6th Cir.1982) (Lively, J.) (statements regarding alleged underworld criminal activities); Orr v. Argus-Press Co., 586 F.2d 1108 (6th Cir.1978) (Merritt, J.) (statements alleging indictment and arrest of private individual on charges of securities fraud); Schultz v. Reader’s Digest Ass’n., 468 F.Supp. 551 (E.D. Mich.1979) (statements regarding alleged underworld criminal activities); Lins v. Evening News Ass’n., 129 Mich.App. 419, 342 N.W.2d 573 (1983) (statements alleging criminal activities of union officials); Gaynes v. Allen, 128 Mich. App. 42, 339 N.W.2d 678 (1983) (statements regarding quality of health care provided by plaintiff optometrist); Peisner v. Detroit Free Press, 82 Mich.App. 153, 266 N.W.2d 693 (1978) (statements regarding attorney’s representation of indigent criminal defendant). But cf. Clark v. American Broadcasting Companies, Inc., 684 F.2d 1208 (6th Cir.1982) (Keith, J.) (no privilege to reports involving plaintiffs not the focus of alleged public interest publication). See also Bowerman, supra (no privilege under Michigan law for libelous statements incorrectly reporting judicial proceedings, even though reasonably related to privileged subject matter); Time v. Firestone, 424 U.S. 448, 96 S.Ct. 958, 47 L.Ed.2d 154 (1976) (no substantial reason why private individual involved in litigation should forfeit degree of protection afforded by defamation law simply by virtue of being drawn into courtroom).
I do not believe that the Michigan Supreme Court and Court of Appeals would extend to “the publisher a. sanctuary” to disseminate false reports about private contractual disputes and financial dealings, on such a thin thread as the reasonable relationship of those disputes and dealings to the matter of legitimate public concern. Such a “rational basis” and “minimal scrutiny” hardly serves to protect Michigan’s “pervasive and strong interest in preventing and redressing attacks upon reputation,” and is totally unresponsive to Bichler’s claims. By allowing the tangential to gain the protection of the Michigan qualified privilege, this court has improperly converted the standard of immunity from “defamatory falsehoods which relate to a matter of legitimate public concern” to “defamatory falsehoods which relate to a report on a matter of legitimate public concern,” and has allowed the media to thereby create rather than merely report on that public concern.
Contrary to the majority’s interpretation, I conclude that cases like Schultz and Gaynes can be reconciled with the policy behind Weeren and Gertz, if the content of the defamatory or invasionary falsehoods itself addresses a matter of legitimate public concern. Applying the proposed standard to the facts of this case, initially I am confident the majority would agree that if the theatre had not been closing, but if Bichler and Moore still had their contractual dispute, then the dispute alone would not properly be a subject of “legitimate public interest” clothed in the qualified privilege. The gist of Bichler’s claim is that the information regarding his personal affairs was defamatory, not the information regarding the closing of the show. The dispute between Moore and Bichler was private, and the invasion of privacy placing Bichler in a false light did not become privileged mere*1026ly because it was reasonably related to the privileged subject matter.
The inability of the majority to properly define what matters are of legitimate public concern and therefore qualifiedly privileged is unfortunate but understandable. One of the reasons offered by the Supreme Court in Gertz for overruling the “public or general interest” test of Rosenbloom under the United States Constitution was that such test would occasion the foreseeable difficulty of forcing state and federal judges to decide on an ad hoc basis which publications address issues of public or general interest. 418 U.S. at 346, 94 S.Ct. at 3010. The Supreme Court “doubt[ed] the wisdom of committing this task to the conscience of judges.” Id.1 That Michigan chooses such a standard has not proven to make our task any easier.
To conclude that Richard Bichler’s claims fall within the scope of Michigan’s qualified privilege is to disregard the facts and policy underlying the cases interpreting that privilege, and to ignore the state’s strong interest in protecting its private citizens from injuries to reputation from unwarranted invasions of privacy. The courts of Michigan have given us no indication that they are prepared to strike the balance so one-sidedly in favor of the press, in derogation of the rights of private individuals like Bichler.2
C.
Furthermore, I cannot agree with the majority that the New York Times standard is applicable under Michigan law in cases alleging invasion of privacy by embarrassing and false-light falsehoods. The last time that this court applied New York Times to a case based on invasion of privacy, see Cantrell v. Forest City Publishing Co., 484 F.2d 150 (6th Cir.1973) (Lively, J.), we were reversed by the Supreme Court. See Cantrell v. Forest City Publishing Co., 419 U.S. 245, 95 S.Ct. 465, 42 L.Ed.2d 419 (1974). Justice Stewart, speaking for eight members of the Court, held that
[i]n a false-light case, common law malice — frequently expressed in terms of either personal ill-will toward the plaintiff or reckless disregard or wanton disregard of the plaintiff’s rights — would focus on the defendant’s attitude toward the plaintiff’s privacy, not toward the truth or falsity of the material published.
*1027419 U.S. at 252, 95 S.Ct. at 470. (Emphasis added). In this ease, the court commits the same reversible error that was committed in Cantrell. Based on Cantrell, the judgment of the district court must be reversed.
The majority’s adoption of the New York Times standard, even if modified in accordance with Cantrell, would be contrary to this court’s recognition in Orr, supra, at 1113, that the Michigan Supreme Court has long adopted the commonlaw rather than New York Times definition of malice, and has thereby allowed for loss of the qualified privilege through a showing of “bad faith” or ill-will.” Thus, under Michigan law, “If the statement ‘be honestly believed to be true, and published in good faith,’ ” there can be no liability. See Orr, 586 F.2d at 1113, and Michigan Supreme Court cases cited therein. See also Weeren, supra, 379 Mich, at 511, 152 N.W.2d 676.
Unless the Michigan Court of Appeals relied on by the majority has been empowered to overrule the Michigan Supreme Court, the majority’s reliance on the Court of Appeals is misplaced. It is well established that
[wjhere an intermediate appellate state court rests its considered judgment upon the rule of law which it announces, that is datum for ascertaining state law which is not to be disregarded by a federal court unless it is convinced by other persuasive data that the highest court of the state would decide otherwise.
West v. American Telephone & Telegraph Co., 311 U.S. 223, 237, 61 S.Ct. 179, 183, 85 L.Ed. 139 (1940). Thus, even if the statements about Bichler were properly held to be within the Michigan qualified privilege, the common law rather than New York Times definition of malice must be applied.
The Michigan Supreme Court has placed a higher standard of behavior on the publisher of private facts. “Good faith” is subjective, and is not satisfied by the mere absence of knowledge of impropriety, or reckless disregard of the impropriety. Good faith requires an honest belief in the non-damaging nature of the publication, and not merely absence of knowledge of the likelihood of injury. An affirmative duty has been placed on the Michigan media to behave reasonably.3
In many respects, the standard that the statement be “honestly believed to be true, and published in good faith” is analogous to the standard of negligence for private defamation recently adopted by the Ohio Supreme Court in the case of Embers Supper Club, Inc. v. Scripps-Howard Broadcasting Co., 9 Ohio St.3d 22, 9 OBR 115, 457 N.E.2d 1164 (1984). By defining the question for the jury as “whether the defendant acted reasonably in attempting to discover the truth or falsity or defamatory character of the publication,” the Ohio Supreme Court agreed with what it determined to be a majority of other jurisdictions faced with establishing the appropriate standard in like cases.4
*1028Although Cantrell presented no occasion to consider whether a state may constitutionally apply a more relaxed standard than the New York Times definition of actual malice in cases involving a false-light theory of invasion of privacy, 419 U.S. at 250, 95 S.Ct. at 469, I can see no reason why Gertz would not allow the states to define their own standard of liability when the damage from the invasion of privacy is the same as from a libelous falsehood. 418 U.S. at 347, 94 S.Ct. at 3010. Nor is there reason to believe the Michigan Supreme Court would depart from the majority of jurisdictions and its own precedent and choose to undercut the right of its private citizens to redress attacks upon reputation, in favor of the public’s right to know via the news media, about an essentially private contractual dispute and its speculative impact on the public. Both the traditional “negligence” standard, and the “honestly believed to be true, and published in good faith” test serve the states’ pervasive and strong interest in preventing and redressing attacks upon reputation, by affirmatively requiring the media to behave reasonably when its reports on matters about private individuals, such that the media’s belief in the truth of its publication can be held “honestly” and in “good faith.” Furthermore, it seems clear that the Michigan courts would apply a negligence standard for cases such as this, which fall outside the scope of the Michigan qualified privilege.
III.
I most strongly disagree with this court’s holding that summary judgment was appropriate in this case.
First, I conclude that even under the New York Times standard of actual malice, Appellant Bichler has sufficiently demonstrated the existence of a genuine issue of material fact as to the existence of such malice. Although the majority has contrasted Bichler’s appeal with Arber v. Stahlin, 382 Mich. 300, 170 N.W.2d 45 (1969), I rely on the more recent Michigan Supreme Court case of Steadman v. La-pensohn, 408 Mich. 50, 288 N.W.2d 580 (1980).
The similarities between the instant case and Steadman are striking. In Steadman, the plaintiff was an unsuccessful candidate for the office of judge. The Traverse City newspaper printed a number of articles regarding Steadman’s campaign, focusing on the financial problems of businesses with which Mr. Steadman had been associated, and a number of pending lawsuits against him. A libel action was brought against the newspaper, with the plaintiffs contending that the articles and editorials contained false and defamatory statements about plaintiffs, and that their reputations were damaged as a result. After the taking of depositions and the filing of affidavits, the trial judge granted the newspaper’s motion for summary judgment, concluding that the articles were essentially true and that there was no evidence of actual malice.
In its unanimous per curiam opinion, the Michigan Supreme Court reversed the grant of summary judgment. Regarding the issue of malice, the Court stated:
It is clear that the actual malice necessary to defeat a conditional privilege can be established by inference. Indeed, given the very subjective nature of the test for actual malice, circumstantial evidence may be the only kind available on the issue. In this case, we do not know whether a fact finder would infer actual malice from the present record. How*1029ever, it is clear that the record was sufficient to create a genuine issue of fact as to that question.
408 Mich, at 55, 288 N.W.2d 580. As examples of evidence supporting the inference of malice, the Michigan Supreme Court referred to the manner in which the articles were prepared,5 whether the subject of the articles was given an adequate opportunity to reply, and whether other evidence supported the possibility of actual knowledge of the articles’ falsity. Id. at 55, n. 5, 288 N.W.2d 580.
The majority opinion, ante, states that “[cjontrary to Bichler’s claim, neither he nor any other deponent or affiant stated that he advised Rummel that Moore was untrustworthy.” I cannot agree. Bearing in mind that in summary judgment, the evidence must be construed in its most favorable light in favor of Mr. Bichler and against the moving party, I first refer the majority to the deposition testimony of David Kowalczyk, as contained in the Joint Appendix, pages 141-44:
Q And who did you talk to at the TV station?
A I talked to Jim myself.
Q Jim, who is Jim?
A Rummel.
Q What did you say to him and what did he say to you?
* * :}! * *
A Well, I know that in the excitement, so forth, he had the tapes around his neck, getting ready to put it on TV, and I asked him if he would — you know, he got all his information from Jerry Moore, and Jerry Moore is a noted liar, anyway, and—
Q You asked him what?
A I just asked him to keep it off the air. Q What were his exact words to you?
A He says he could not keep it off the air because it was news, and that was his job. I said to him, I says, “That could be the straw that broke the camel’s back,” and—
Q You told him that?
A I did.
Q What did you mean by that phrase? A And I pleaded—
Q Did you explain it to him? If you explained it to him, what did you explain to him?
A I said, “News like that will just make the thing in bad shape, and we don’t need publicity like that at this particular time.” And here it is 10:00 at night, and I asked him, “Give me a day or two to check some of these things out, to locate Dick Bichler, and the truth of the whole story.”
Q And what did he say?
A He refused to listen to me.
Hs sjs sfc *
Q Did you tell Jim Rummel, the night the show was aired, that Jerry Moore is a liar?
A No.
Q Did you tell Jim Rummel that Jerry Moore was not a person to be believed, words less strong than “liar”?
A Probably.
Q Where would you have gotten that information, if you knew nothing about his reputation or background?
A From talking to Jerry Moore himself. Q Do you distinctly recollect telling Jim that Jerry Moore is not a truthful person?
A I think it would be safe to say that I indicated to Jim Rummel that the story gotten from Jerry Moore, possibly it would not be true, yes. I imagine I could, I could safely say I indicated to *1030Jim Rummel that we should wait with airing that news because he only got his information from Jerry Moore, from what I understood.
Q You are assuming that that is what you said?
A That is correct.
Q You do not distinctly recall saying that? And I recognize it was four years ago.
A The chances are good that I did, if I am standing there telling him not to put it on the air. I had to tell him something.
Q I am curious to know if you remember what you told him.
A No.
Q No?
A The answer is, yes, I don’t precisely know what I did exactly say.
Kowalczyk’s deposition is in contrast to the deposition testimony of James Rummel, found at pages 128-29 of the Joint Appendix:
Q And did they ask you — isn’t it a fact that they asked you not to put that program on the air?
A Mr. Kowalczyk did.
Q And Mr. Kelly did, too?
A He may have; I was listening to Mr. Kowalczyk.
Q Isn’t it a fact that they told you the statements made by Moore were untrue?
A I don’t remember that.
Q Is it a fact that they told you to air that program without verification would endanger the credit of the dinner theatre?
MR. CRAGWELL: Excuse me, the question was, to air the program without verification would endanger—
Q —of the truthfulness of Mr. Moore’s statement, would endanger the credit of the theater?
A They did not couch it in those terms, as I best remember. They said—
Q What terms did they couch it in?
A They asked me, as a personal favor, to hold it.
The majority further ignores Richard Bichler’s deposition testimony before the district court and, in part, found at page 104 of the Joint Appendix:
A ... I know this, that Mr. Kowalcyk [sic] and Mr. Foster went directly to Channel 13 before the broadcast. I know that they told the news director that the statements that Gerald Moore made were completely false and they should not run it. I know that the next morning I called the news director on two different occasions between 10:00 and 12:00, demanding a retraction, and I also know that the man did not show me the courtesy to come to the phone.
4< * :¡s * 4* #
Q When you placed your phone calls the following morning—
A Yes?
Q —who did you ask to talk to?
A I asked for the news director.
4c * * * * 4c
Q Did you leave your telephone number?
A Yes?
Q What telephone number did you leave?
A Thunder Chicken’s telephone number, because I was there, I was waiting for a call. I called him from my office at the Thunder Chicken, and that, by the way, was the next morning.
Q Did you, the day before, that is, the day that you observed this telecast in the evening at 11:00, did your receive any calls, to your knowledge, from WZZM?
A None.
4c 4s * 4: 4c 4=
Q Did you talk to anyone other than the person who answered the phone?
A I did not. It was made emphatically clear to me, by what I feel is attitudes, that nobody wanted to talk to me that day.
*1031Q The attitude was expressed by the person who answered the phone at WZZM?
A Yes.
A ... I identified myself, and I said that I wanted to talk to the news director. I told whoever I talked to that the program that I watched the night before was entirely false, and I wanted a retraction. I must have waited five or six minutes, she got back on the phone and told me that whomever I wanted to talk to was busy, and that I should call back. I called back—
Q Just a minute, before we leave that phone conversation, did you leave your number?
A Yes, I left my number, and, by the way—
Q You can remember that?
A Oh, yes. “ZZM was very familiar with us.
The majority describes this portion of the record as “vague,” but I see nothing vague about it; Bichler’s testimony is crystalline. There is no evidence that the station ever printed a retraction, or even got back with Bichler about the truthfulness of its report.
Bichler’s conversation with the station after one of the broadcasts, indicating the story was false and that he wanted a retraction, along with the conflicting statements of Kowalczyk and Rummel, clearly document the existence of a material question of fact as to whether Rummel and WZZM-TV were told that the report was false, so as to satisfy the New York Times standard of actual malice.
I further point out to the court its clearly erroneous conclusion, ante, at note 1, that based on “the absence of affidavits or other evidence,” the broadcast did not contain any reference to the theatre as a “cooked chicken.” The deposition testimony of one Robert Cecil, found in the Joint Appendix at page 110, contains the following discussion regarding that question of fact:
Q Could that have taken place on January 21, 1976?
A Sure.
Q Did you observe or see any T.V. program relative to that dispute that took place?
A Well, I don’t remember the exact night, but, again, there was a newscast that came on after Jerry Moore and Dick Bichler had their confrontation, and Mr. Moore was out of a job, he went to the news media and started telling some stories that were in no way fact.
Q Just tell me what you saw. Did you see that program?
A Yes, I did.
Q What did you see on the program?
A Well, the caption before the news came on was, it was either a plucked chicken or a cooked chicken.
Q Was there any display or presentation of a picture?
A Yes, I think there was an animated picture of a plucked bird that came on the screen.
Q Do you remember the exact news broadcast? Do you remember what was said and by whom it was said?
A I am not sure. I think it was Jim Rummel that was doing the broadcast, and, like I say, you know, most of their people that worked at the Thunderbird saw it that night.
A “cooked chicken” also clearly supports an inference of unobjective, malicious reporting.
Next addressing the Steadman factor regarding the manner in which the report was prepared, it is undisputed that Bichler was never actually contacted by Rummel or the station prior to publication of the report. Furthermore, the fact that the report’s substance made substantial danger to reputation apparent, see Curtis, supra, 388 U.S. at 155, 87 S.Ct. at 1991, is evidenced by Rummel’s “investigation” after the first but before the second broadcast to make sure Bichler was really suffering from the reported financial difficulties. Rummel and WZZM have offered no justification for their insistence on publishing *1032allegations involving Bichler’s private financial matters prior to contacting him for his side of the story.6
Additionally, Kowalczyk told Rummel that he, a partner in the corporate business, had no knowledge of the closing until shortly before arriving at the station:
A Well, he just confirmed that the things I just said to you before, about the place being closed and so forth, and I told him that it was — I just found out about it about an hour ago, and I urged or asked him not to put it on the news, give us some time for the troops to get together, part of the— you know, just ask him if he would delay putting it on TV.
Q What did he say to you?
A He said he was making news, that was his job.
Q And did you ask him about whether or not he had checked this out in any way, the veracity of the statements?
A No, I didn’t ask him if he checked it out. Myself, I didn’t know what was going on.
Joint Appendix at page 140. The report contained no reference to Kowalczyk’s surprise about the theatre’s “closing.”
Kowalczyk’s testimony that he probably told Rummel that Moore was untrustworthy, Bichler’s attempts to get a retraction of the false story, the failure or refusal of Rummel or WZZM to contact Bichler before airing the story, the substantial danger to reputation and privacy apparent on the story’s face, the possibility of excessive publication, Kowalczyk’s lack of knowledge that the theatre was closing, and the possible reference to a “cooked chicken” all create inferences supporting the existence of a genuine issue of material fact as to malice, even as defined in New York Times Co. v. Sullivan. Furthermore, as Justice Adams noted in Weeren, supra, the immediacy of the public’s interest in the story affects the degree of reasonable investigation required of the news media, with improper conduct eliminating the qualified privilege.
The above discussion, of course, applies equally whether abuse of the privilege is defined by the New York Times standard of actual malice, the Michigan standard of common law malice and absence of good faith, or negligence. And the same triable facts would also create a genuine issue of material fact concerning the attitudes of Rummel and WZZM toward Richard Bichler’s privacy, regardless of whether abuse is defined by the New York Times standard, the common law malice standard, or negligence, as properly modified to address the invasion of privacy.
Other material questions of fact exist in this case. The jury should determine whether the theatre and Bichler were actually having financial problems, what contractual provisions existed between Bichler and the cast, and whether the advance ticket holders really were left “in the lurch.” Indeed, whether the report was ambiguous enough to imply that the theatre itself, and not just the current production, was closing as a result of Bichler’s alleged misdoings, is a proper jury question. Furthermore, the district court's findings that “the reference to Bichler’s financial condition was not highly offensive nor made ‘for its own sake’ ” is just as clearly a question of material fact for the jury, as is the defamatory or “false light” nature of the broadcast. See Steadman, supra, 408 Mich, at 53-54, 288 N.W.2d 580; Timmis, supra, 352 Mich, at 366, 89 N.W.2d 748; Weeren, supra, 379 Mich, at 493, 503-04, 511, 513-14, 152 N.W.2d 676.7
*1033The majority cannot seriously dispute that the one-sided efforts of Rummel to verify his attempt to “make the news” raises an inference of malice regarding both the truth of the reports and the reports’ invasion of Bichler’s privacy. Numerous issues of material fact are present in this case, and properly should be submitted to the jury.
IV.
Finally, I am compelled to address an important issue implicated by the result of the court’s decision which arises under our own United States Constitution. The conclusion to the majority’s opinion, ante, states:
... Michigan has long recognized the desirability of public comment on issues of legitimate public interest. This is the reason for its common law communication privilege. By adopting the constitutional standard for measuring malice when a private individual claims injury from publication or broadcast about a privileged matter of public interest Michigan has given further recognition to the necessity for a free play of ideas in an open society.
In holding that the Michigan privilege extends to the injury alleged by Mr. Bichler as a result of the public invasion by the news media into his private contractual affairs, the court ignores the fact that the individual’s right of privacy is embraced not only by Michigan but also by our own Federal constitutional system of government. As Justice Douglas stated in Gris-wold v. Connecticut, 381 U.S. 479, 484, 85 S.Ct. 1678, 1681, 14 L.Ed.2d 510 (1965):
... specific guarantees in the Bill of Rights have penumbras, formed by emanations from those guarantees that help give them life and substance... Various guarantees [in the First, Third, Fourth, Fifth and Ninth Amendments] create zones of privacy.
Furthermore, as noted in Gertz, quoting Justice Stewart, the individual’s right to protection of his own good name
“reflects no more than our basic concept of the essential dignity and worth of every human being — a concept at the root of any decent system of ordered liberty. The protection of private personality, like the protection of life itself, is left primarily to the individual States under the Ninth and Tenth Amendments. But this does not mean that the right is entitled to any less recognition by this Court as a basic of our constitutional system.” Rosenblatt v. Baer, 383 U.S. 75, 92 [86 S.Ct. 669, 679, 15 L.Ed.2d 597] (1966) (concurring opinion).
418 U.S. at 341, 94 S.Ct. at 3008. See also Warren and Brandéis, The Right to Privacy, 4 Harv.L.Rev. 193 (1890). And our coordinate branches of government, by the Freedom of Information Act and the Privacy Act of 1974, have displayed sensitivity to this right of privacy. But cf. Galloway, How Your Privacy Is Being Stripped Away, 96:17 U.S. News & World Rep. 46 (April 30, 1984).
Under our Federal Constitution, the state should not, through its courts, be free to strike the balance and thereby protect the news media’s unreasonable invasions into the private financial dealings of its citizens, by erection of the insurmountable barrier of actual malice. Gertz makes it clear that even “the necessity for a free play of ideas in an open society” must at some point give way to the individual’s right of protection from and redress of injury to his private reputation. In cases involving public defamation, potential loss of the qualified privilege through abuse based on negligence or lack of good faith would require the press to behave reasonably under the circumstances of each case. Self-censorship should not be confused with responsible reporting.
This court’s implicit (and necessary) assumption regarding the constitutionality of its own opinion further ignores the context in which Justice Powell stated in Gertz that:
*1034... so long as they do not impose liability without fault, the States may define for themselves the appropriate standard of liability for a publisher or broadcaster of defamatory falsehood injurious to a private individual.
418 U.S. at 347, 94 S.Ct. at 3010. For as the Gertz Court continues in its discussion of this limitation on liability:
This approach provides a more equitable boundary between the competing concerns involved here. It recognizes the strength of the legitimate state interest in compensating private individuals for wrongful injury to reputation, yet shields the press and broadcast media from the rigors of strict liability for defamation. At least this conclusion obtains where, as here, the substance of the defamatory statement ‘makes substantial danger to reputation apparent.’ [quoting Curtis Publishing Co. v. Butts, supra, 388 U.S. at 155, 87 S.Ct. at 1991].
Id. at 347-48, 94 S.Ct. at 3010-11. In assessing the impact of the Gertz limitation on the states’ right to impose boundaries on the press, it is also significant to note that both Chief Justice Burger implicitly and Justice White explicitly dissented on the grounds that the states should be free even to impose strict liability upon the media, and that the jury’s verdict in the original trial was proper and should have been reinstated even if creating liability without fault.
Gertz may properly be relied on for the shield from strict liability which it provides the media. The majority opinion, however, has converted the shield to a sword, to be wielded by the press, absent malice, as it disregards the private aspects of an individual’s life which bear some unfortunate tangential relationship to the matter of legitimate public interest. Such armament is one-sided and ill-conceived. Society has not benefitted by the allegedly false revelation that Richard Bichler, a concededly private individual, is financially and contractually unreliable. By recognizing a privilege in this case, the majority has gone to great lengths to protect information of such little value to “uninhibited, robust, and wide-open” debate on issues of legitimate public concern. New York Times Co. v. Sullivan, 376 U.S., at 270, 84 S.Ct., at 721.
I would reverse the judgment of the district and remand the case for trial by jury.
. The majority, ante, also misconstrues the Supreme Court's approval of the Seventh Circuit's "integral to the central thesis” test in Gertz. See 418 U.S. at 331, n. 4, 94 S.Ct. at 3002-3003, n. 4. Because the accusations against Gertz concerned how he conducted himself in a criminal proceeding, a matter of legitimate public concern, the Seventh Circuit and the Supreme Court determined that the truth or falsity of Gertz’s alleged involvement in the criminal proceeding did not affect whether the defamatory statements in fact addressed an issue of general or public interest. This court has missed the critical analytic fact that the only reason Gertz stated the defamatory statement against him concerned no issue of public or general interest was because Gertz did not participate in the criminal proceeding.
By comparison, Bidder's claim is that his private financial and contractual dealings are not a matter of legitimate public concern in Michigan. This general claim is not predicated upon the truth or falsity of the statements, but on the scope of the privilege.
. The majority’s reliance on Restatement (Second) of Torts, § 652G for the proposition that the conditional privilege arises in Michigan for the invasion of privacy as for defamation is also misplaced. First of all, the section is new, and has never been adopted by any court of Michigan with which I am familiar. Second, § 652G telescopes the issue, just as the majority has accused Bichler of doing, ante; we can’t determine under what circumstances the qualified privilege attaches, unless we know the scope of the privilege and those circumstances in which it is lost through abuse.
I am also confused by the court’s statement, ante, that "Bichler does not dispute that Michigan follows this rule and requires the same showing of malice to overcome the privilege regardless of whether the tort is libel or invasion of privacy," especially in light of the court's description of Bichler’s first argument that “the statements in the broadcast were not privileged under Michigan law because they were not made in good faith,” and Bichler’s argument that the district court erred because it did not inquire into the good faith of WZZM. It seems clear Bichler was arguing for a different standard than malice, and I conclude his argument has merit, post.
See also the discussion of Cantrell v. Forest City Publishing Co., post.
. In fact, the Gaynes Court noted that its definition of malice is inconsistent with the definition recognized by the Court of Appeals in Postill v. Booth Newspapers, Inc., 118 Mich.App. 608, 619— 20, 325 N.W.2d 511 (1982). See Gaynes, 128 Mich.App. at 51, n. 4, 339 N.W.2d 678. Postill retained the common law definition of ill-will and spite as the proper definition in cases not involving public officials or figures.
Furthermore, the Gaynes Court specifically restricted its definition of malice and holding to the facts presented and expressed no opinion concerning purely private defamation. 128 Mich.App. at 51-52, n. 4, 339 N.W.2d 678. It is only the majority's creation of a "reasonable relationship” test which brings this otherwise concededly private defamation within the Michigan qualified privilege, however defined.
. The other cases and states identified by the Ohio Supreme Court are:
Peagler v. Phoenix Newspapers, Inc. (1977), 114 Ariz. 309, 560 P.2d 1216; Dodrill v. Arkansas Democrat Co. (1979), 265 Ark. 628, 590 S.W.2d 840, certiorari denied (1980), 444 U.S. 1076, 100 S.Ct. 1024, 62 L.Ed.2d 759; Phillips v. Evening Star Newspaper (D.C.App.1980), 424 A.2d 78, certiorari denied (1981), 451 U.S. 989, 101 S.Ct. 2327, 68 L.Ed.2d 848; Karp v. Miami Herald Publishing Co. (Fla.App.1978), 359 So.2d 580, appeal dismissed (Fla.1978), 365 So.2d 712; Cahill v. Hawaiian Paradise Park Corp. (1975), 56 Hawaii 522, 543 P.2d 1356; Troman v. Wood (1976), 62 Ill.2d 184, 340 N.E.2d 292; McCall v. Courier-Journal & Louisville Times (Ky.1981), 623 S.W.2d 882; Gobin v. Globe Publishing Co. (1975), 216 Kan. 223, 531 P.2d 76; Stone v. Essex County News*1028papers, Inc. (1975), 367 Mass. 349, 330 N.E.2d 161; Jacron Sales Co. v. Sindorf (1976), 276 Md. 580, 350 A.2d 688; Madison v. Yunker (1978), 180 Mont. 54, 589 P.2d 126; McCusker v. Valley News (1981), 121 N.H. 258, 428 A.2d 493; Marchiondo v. Brown (1982), 98 N.M. 394, 649 P.2d 462; Martin v. Griffin Television, Inc. (Okla.1976), 549 P.2d 85; DeCar-valho v. DaSilva (R.I.1980), 414 A.2d 806; Memphis Publishing Co. v. Nichols (Term. 1978), 569 S.W.2d 412; Foster v. Laredo Newspapers, Inc. (Tex.1976), 541 S.W.2d 809, certio-rari denied (1977), 429 U.S. 1123, 97 S.Ct. 1160, 51 L.Ed.2d 573; Seegmiller v. KSL, Inc. (Utah 1981), 626 P.2d 968; and Taskett v. King Broadcasting Co. (1976), 86 Wash.2d 439, 546 P.2d 81.
. The majority relies, ante, on St. Amanfior the proposition that recklessness is not measured by whether a reasonably prudent man would have published or investigated, but whether the publisher in fact entertained serious doubts as to the truth. However, St. Amant is inconsistent with Steadman, supra, which clearly allows the manner in which the article was prepared to support an inference of malice. Since the majority agrees that in cases involving concededly private individuals such as Bichler, the States are free to define their own standard of liability, see Gertz, supra, then Steadman and not St. Amant should control our analysis, at least in cases of private defamation, or common law rather than actual malice.
. Under Michigan law, excessive publication supports an inference of malice. Timmis, supra, 352 Mich. at 371-72, 89 N.W.2d 748. When Bichler told the station that the report was false, and demanded a retraction, the station was not then free to air the report without substantial additional investigation, but may have done so anyway. Thus, Bichler's deposition also raises the issue of malice by excessive publication for determination by the jury at trial.
. It is ironic that the majority would refer to Weeren as “reversed on other grounds," for the inappropriateness of summary judgment in cases involving defamatory publications and in*1033vasions of privacy is the one thing on which the plurality was unanimous.