ON REHEARING EN BANC
HARTZ, Circuit Judge.The Tool Box, Inc., wishes to open a nude-dancing establishment in Ogden City, Utah, within the boundaries of the Ogden Commercial and Industrial Park (the Industrial Park). Because the Industrial Park is zoned M-2, the location of the establishment would not violate the requirements of the City’s ordinance regulating businesses that are sexually oriented (the BSO Ordinance). The Industrial Park is also subject, however, to the Ogden Commercial and Industrial Park Protective Covenants (the Protective Covenants), which were adopted by the City as owner of the land within the Industrial Park. The City denied Tool Box a building permit for the proposed nude-dancing establishment after ruling that the establishment would violate the Protective Covenants.
Tool Box brought suit under 42 U.S.C. § 1983 in federal court, seeking damages and injunctive relief against the City for violation of its constitutional rights. The district court granted the City’s motion for summary judgment. Tool Box appealed, contending that the broad, vague language of the Protective Covenants conveyed unbridled discretion to the City, so that the Covenants constituted a prior restraint prohibited by the First Amendment (as applied to the States through the Fourteenth Amendment). A divided panel of this court agreed and reversed the district court. Tool Box v. Ogden City Corp., 316 F.3d 1167 (10th Cir.2003). We granted the City’s request for en banc review and now affirm the judgment below.
Background
The City created the Industrial Park on City-owned property in 1976. The Protective Covenants were adopted in 1995 in anticipation of the sale, lease, and other development of the property. The record on appeal does not indicate how the covenants were authorized. But the parties have treated them as the equivalent of a municipal ordinance, which we will do as well.
The Protective Covenants recite both permitted and prohibited uses. Paragraph IV, entitled “Permitted Uses,” states:
The purpose of the Industrial Park to be developed on the lands described in Exhibit A is to create a wholesome environment for the conduction of selective manufacturing and marketing enterprises which do not create a hazard or are not offensive due to appearance or to the emission of noxious odors, smoke or noise, and to promote research laboratories and regional office facilities.
Allowed uses in the Industrial Park shall include manufacturing, fabrication, wholesale and distribution purposes, offices, service facilities for the Industrial Park occupants, and similar uses which create benefits to local commerce and the development for additional employment opportunities.
*1239App. at 26. Paragraph V, entitled “Prohibited Uses,” states:
No portion of the property may be occupied for any of the following uses:
(1) Residential purposes, except for the dwelling of watchman or other employees attached to a particular enterprise authorized in the area.
(2) Manufacture, storage distribution or sale of explosives.
(3) Storage in bulk of junk, wrecked autos or other unsightly or second-hand materials.
(4) No portion of the premises or any portion thereof of any building or structure thereon at any time shall be used for the manufacturing, storage, distribution or sale of any products or items which shall increase the fire hazard of adjoining premises, or which emit noise or vibrations which will injure the reputation of said premises of the neighboring property or for any use which is in violation of the ordinances of Ogden City and the laws of the State of Utah.
Id. at 26-27. Other paragraphs relate to yard space, loading docks, parking requirements, building and construction requirements, storage, signs, and landscaping and maintenance. Id. at 27-28.
To enforce the Protective Covenants, the Industrial Park Review Board (the Review Board) was created. Composed of three persons appointed by the Mayor — two City employees and a representative of an owner of land in the Industrial Park — the Review Board makes the initial decision, which can be appealed to the Mayor. Id. at 26.
In the meantime, in 1990 the City enacted its BSO Ordinance. As do numerous such ordinances enacted around the country, the BSO Ordinance limits BSOs to areas of the City with certain zoning classifications and also controls the density of BSOs. Among the areas where zoning permits BSOs is the Industrial Park. In July 2000, 5.19% of the City’s area, not including the Industrial Park, was available for such businesses. App. at 58. There were three BSOs operating in the City at that time. Id.
In late 1999 a private owner of property in the Industrial Park agreed to lease the property to Tool Box’s owner for the purpose of constructing a nude-dancing establishment. Id. at 36. Tool Box then sought City approval. On January 3, 2000, the Ogden City attorney informed Tool Box that the Protective Covenants “will not constitute a bar to your client’s proposed business.” Id. at 38. But the Review Board disagreed. On April 12, 2000, it ruled as follows:
1. In the judgement of the board, the proposed use is not in keeping with the stated purposes of the industrial park which is to create a wholesome environment for selective manufacturing, fabrication and other allowed uses.
2. The proposed use conflicts with those types of businesses which are identified as “allowed uses” and which advance the purposes for which the industrial park was established.
Id. at 40. On appeal the Mayor affirmed, stating:
[T]he decision of the Review Board [is] a reasonable and carefully considered determination that the Protective Covenants do not allow for a sexually oriented business use and that such a use is not consistent with the purpose and intent of the Protective Covenants to promote selective manufacturing and marketing enterprises.
Id. at 44. As a result, a building permit was denied. Tool Box filed suit on June 1, 2000.
Discussion
Tool Box’s sole claim on appeal is that denial of the building permit violated the *1240First Amendment because the Restrictive Covenants grant such unbridled discretion to the City as to constitute a prior restraint on expression. The legal issue before us can best be understood by initially discussing what is not at issue on appeal.
First, perhaps surprisingly, Tool Box has not challenged the specific decision by the City to prevent it from opening a nude-dancing club. Nude dancing is constitutionally protected expressive conduct. See Barnes v. Glen Theatre, Inc., 501 U.S. 560, 566, 111 S.Ct. 2456, 115 L.Ed.2d 504 (1991) (“[N]ude dancing ... is expressive conduct within the outer perimeters of the First Amendment, though ... only marginally so.”). Tool Box might therefore have rested its claim on the allegation that the City denied it a building-permit in order to prevent expression that the City found offensive — in other words, that the purpose of the building-permit denial was to stifle the expressive conduct of nude dancing. See, e.g., Bd. of County Comm’rs v. Umbehr, 518 U.S. 668, 116 S.Ct. 2342, 135 L.Ed.2d 843 (1996) (county cannot refuse to renew contractor’s trash-hauling contract in retaliation for criticism of the county). But Tool Box is not pursuing such a claim.
Second, Tool Box does not challenge the Protective Covenants under the four-part test of United States v. O’Brien, 391 U.S. 367, 88 S.Ct. 1673, 20 L.Ed.2d 672 (1968). Courts use this test when someone claims that application of a law has infringed on the person’s freedom of speech, but “the governmental purpose in enacting the [law] is unrelated to the suppression of expression.” City of Erie v. Pap’s A.M., 529 U.S. 277, 289, 120 S.Ct. 1382, 146 L.Ed.2d 265 (2000). A law passes muster under O’Bñen if (1) the law “is within the constitutional power of the government to enact,” id. at 296, 120 S.Ct. 1382; (2) the law “furthers an important or substantial government interest,” id.; (3) “the government interest is unrelated to the suppression of free expression,” id. at 301, 120 S.Ct. 1382; and (4) “the restriction is no greater than is essential to the furtherance of the government interest,” id. For example, the Supreme Court has employed the O’Brien test to reject a Vietnam War protester’s challenge to the law prohibiting the burning of draft cards, O’Brien, 391 U.S. at 382, 88 S.Ct. 1673, and to reject a nude-dancing establishment’s challenge to a law banning all public nudity, Pap’s A.M., 529 U.S. at 296-302, 120 S.Ct. 1382. The district court found that the Protective Covenants satisfy the O’Brien test.
Nor does Tool Box challenge the Protective Covenants as a time-place-and-manner restriction on speech. Because the covenants were used to pi-ohibit a nude-dancing establishment, they might be characterized as a law that, while not outright banning such establishments from the City, excludes them from a particular portion of town — the Industrial Park. (Indeed, the Mayor ruled that “the Protective Covenants do not allow for a sexually oriented business use.” App. at 44.) Content-neutral time-place-and-manner restrictions are constitutional if “they are designed to serve a substantial governmental interest and do not unreasonably limit alternative avenues of communication.” City of Renton v. Playtime The-atres, 475 U.S. 41, 47, 106 S.Ct. 925, 89 L.Ed.2d 29 (1986). The Supreme Court has held that city ordinances limiting the locations of adult-film theatres for the purpose of avoiding their secondary effects (effects which can be summarized as urban blight, see id. at 47-51, 106 S.Ct. 925), rather than for the purpose of regulating the content of the films, are content-neutral, id. at 47-49, 106 S.Ct. 925, and can be constitutional as time-place-and-manner restrictions. Id. Whether the Protective *1241Covenants pass muster in this regard is not before us.
What is before us is a claim by Tool Box that the Protective Covenants act as a prior restraint that constitutes unconstitutional censorship. The Supreme Court has held that in certain circumstances a licensing scheme that confers excessive discretion on public officials may be treated as a form of censorship. See, e.g., Cox v. Louisiana, 379 U.S. 536, 557, 85 S.Ct. 453, 13 L.Ed.2d 471 (1965). Tool Box contends that the Protective Covenants provide such a vague standard regarding what is prohibited in the Industrial Park that they confer the sort of excessive discretion barred by Supreme Court precedent. We disagree.
To see why this contention fails, it is necessary to examine why the grant of excessive discretion in a licensing scheme can be important to First Amendment interests. The Supreme Court’s most extensive exposition of the matter appears in City of Lakewood v. Plain Dealer Publ’g Co., 486 U.S. 750, 108 S.Ct. 2138, 100 L.Ed.2d 771 (1988), written by Justice Brennan for a 4-3 majority, which struck down a municipal ordinance governing the placement of newspaper racks on city property. The Court said, “[I]n the area of free expression a licensing statute placing unbridled discretion in the hands of a government official or agency constitutes a prior restraint and may result in censorship.” Id. at 757, 108 S.Ct. 2138. It then noted two “identifiable risks to free expression” engendered by a grant of excessive discretion. The first risk is self-censorship. As the Court wrote:
[T]he mere existence of the licensor’s unfettered discretion, coupled with the power of prior restraint, intimidates parties into censoring their own speech, even if the discretion and power are never actually abused.... Only standards limiting the licensor’s discretion will eliminate this danger by adding an element of certainty fatal to self-censorship.
Id. at 757-58,108 S.Ct. 2138. ■
The second risk arises because the grant of wide discretion in a law increases the difficulty of determining whether a particular application of the law was the “li-censor’s legitimate denial of a permit” dr the licensor’s “illegitimate abuse of censorial power.” Id. at 758, 108 S.Ct. 2138.
Standards provide the guideposts that check the licensor and allow courts quickly and easily to determine whether the licensor is discriminating against disfavored speech. Without these guideposts, post hoc rationalizations by the licensing official and the use of shifting or illegitimate criteria are far too easy, making it difficult for courts to determine in any particular case whether the licensor is permitting favorable, and suppressing unfavorable, expression.... In sum, without standards to fetter the li-censor’s discretion, the difficulties of proof and the case-by-case nature of “as-applied” challenges render the licensor’s action in large measure effectively unre-viewable.
Id. at 758-59,108 S.Ct. 2138.
When these risks are sufficiently great, the remedy is to strike the licensing law in its entirety. The licensing law cannot be applied to anyone. As in Lakewood, a person subject to. the law will prevail on a prior-restraint claim without having to prove that a license had been or would be denied as a result of the person’s past or anticipated speech or expressive activity.
Of course, such invalidation of a licensing scheme carries with it a cost. Providing officials with discretion is not an unmitigated evil. Rather than requiring the City Attorney to spend weeks trying to draft covenants that address every possi*1242ble use of property in the Industrial Park, it may be the better part of wisdom to speak in more general terms of the park’s purpose and count on City officials to exercise sound discretion in furtherance of that purpose. No law can anticipate every eventuality. Even judges complain about being denied discretion when a law does not allow for exceptions in circumstances they believe to be exceptional (as with the present controversy regarding sentencing guidelines). Cf Virginia v. Hicks, 539 U.S. 113, 123 S.Ct. 2191, 2197, 156 L.Ed.2d 148 (2003) (overbreadth doctrine creates “substantial social costs ... when it blocks application of a law to constitutionally unprotected speech, or especially to constitutionally unprotected conduct”).
Accordingly, the Supreme Court in Lakeivood made clear that not every grant of licensing discretion must be struck down. Although censorship risks are theoretically present in any licensing law granting broad discretion, the Court was concerned only with those licensing schemes most likely to be in fact an instrument of censorship. It recognized that protection of First Amendment freedoms does not require permitting unbridled-discretion challenges to all licensing laws. After discussing the problems that can be generated by licensing laws, the Court wrote:
This is not to say that the press or a speaker may challenge as censorship any law involving discretion to which it is subject. The law must have a close enough nexus to expression, or to conduct commonly associated with expression, to pose a real and substantial threat of the identified censorship risks.
Lakewood, 486 U.S. at 759, 108 S.Ct. 2138. Examples of licensing laws with such a nexus are laws governing charity solicitation, parade permits, film censorship, and regulation of handbills, leaflets, or sound trucks. Id. at 756 n. 6, 108 S.Ct. 2138.
The Court later described laws that do not have the requisite “nexus to expression, or to conduct commonly associated with expression”:
In contrast to the type of law at issue in this case, laws of general application that are not aimed at conduct commonly associated with expression and do not permit licensing determinations to be made on the basis of ongoing expression or the words about to be spoken, carry with them little danger of censorship.
Id. at 760-61, 108 S.Ct. 2138. Of particular interest to the case before us, the Lakewood Court provided a specific illustration of a licensing law not subject to a challenge for granting excessive discretion:
For example, a law requiring building permits is rarely effective as a means of censorship. To be sure, on rare occasion an opportunity for censorship will exist, such as when an unpopular newspaper seeks to build a new plant. But such laws provide too blunt a censorship instrument to warrant judicial intervention prior to an allegation of actual misuse. And if such charges are made, the general application of the statute to areas unrelated to expression will provide the courts a yardstick with which to measure the licensor’s occasional speech-related decision.
Id. at 761,108 S.Ct. 2138.
Applying this framework to the Protective Covenants, we determine that they lack the requisite nexus and are exempt from a First Amendment challenge that they permit unbridled discretion. They constitute a law of “general application,” id. at 760, 108 S.Ct. 2138; they apply to every business that seeks to locate in the Industrial Park. The Protective Covenants are “not aimed at conduct commonly associated with expression,” id. at 760-61, 108 S.Ct. 2138; they are aimed generally at all features of a business that are conducive, *1243or detrimental, to the advancement of a vigorous center of business development. Indeed, Tool Box concedes in its opening brief “that the covenants themselves were [not] designed to prevent [it] from conducting expressive activities.” Aplt. Br. at 16.
Nor are there any provisions in the Protective Covenants that “permit licensing determinations to be made on the basis of ongoing expression or the words about to be spoken.” Lakewood, 486 U.S. at 761, 108 S.Ct. 2138. Perhaps one could say that the covenants are vague enough that they could be used to deny a license (a building permit) because of ongoing or anticipated expression. But that is not what the Lakewood Court meant by the quoted language. After all, the Court was describing which types of licensing laws granting unbridled discretion are the ones that pose a particular threat to First Amendment interests and are therefore subject to challenge on that ground. The Court’s discussion would have served no purpose if a law is subject to such challenge whenever it grants broad discretion. Indeed, the Court explicitly excluded from such challenge a building-permit law, even though the law’s broad grant of discretion could enable the city to censor “an unpopular newspaper seeking] to build a 'new plant.” Id. at 761, 108 S.Ct. 2138. The Court reasoned that an as-applied challenge would protect First Amendment rights adequately in such an instance. Hence, when the Court refers to licensing laws that “permit” decisions, to be made on the basis of expression, it must be referring to laws that by their explicit language affirmatively permit expression-based decisions. There is no such language in the Protective Covenants.
Moreover, prior application of the Protective Covenants provided precisely the feature referred to in Lakewood as making as-applied First Amendment review effective. The Court wrote that if there is a charge of misuse of a law requiring building permits, then “the general application of the statute in areas unrelated to expression will provide the courts a yardstick with which to measure the licensor’s occasional speech-related decision,” id. at 761, 108 S.Ct. 2138, thereby making an unbridled-discretion challenge unnecessary for the protection of First Amendment rights. Here, there was such a yardstick. Indeed, if Tool Box had pursued an as-applied challenge to the denial of its building permit, it could have offered in support of its claim the City attorney’s opinion on the applicability of the Protective Covenants to the Tool Box proposal. Nothing prevented Tool Box from bringing an as-applied challenge to the Mayor’s decision; it simply chose not to.
Conclusion
We therefore conclude that the Protective Covenants do not create an unconstitutional prior restraint. Because Tool Box raises no other argument on appeal, we VACATE the panel decision and AFFIRM the district court’s judgment.