The issue on review is the standard of culpability that these plaintiffs must prove in order for a court or jury to hold media defendants liable for defamation.
Plaintiffs Bank of Oregon and Wadsworth, its president, brought this libel action against defendants Independent News, Inc., publisher of the “Willamette Week,” and Buel and Meeker, two reporters for the newspaper. Plaintiffs pleaded that defendants wrote and published an article which was false and defamatory with knowledge of its falsity or reckless disregard of its truth or falsity and with an actual intent to defame plaintiffs. Plaintiffs alleged damages total-ling $7,400,000 as a result of the defamation. Plaintiffs requested defendants to publish a retraction of the defamatory statements in the article and defendants refused to do so.
The article was entitled “A Lot Off the Top” and dealt at some length with banking transactions involving plaintiffs and Richard Cross, the primary source of information for the article. The article as a whole indicated that plaintiffs had engaged in numerous wrongful acts to divert Cross’ money and credit to another bank customer.
Plaintiffs filed a complaint on August 3, 1979. After extensive discovery, defendants moved for summary judgment on October 21, 1981. Plaintiffs moved to amend their complaint on January 29, 1982, to include an allegation that defendants had negligently published the article; that is, published it without due care to ascertain whether the article was' true. The trial judge denied the motion to amend on the stated ground that negligence was not a proper standard in this case for proof of defendants’ culpability in publishing the article.
The trial judge entered summary judgment for defendants, reading into the record his belief that the plaintiffs must prove gross negligence on the part of defendants to prevail, and that plaintiffs had not demonstrated sufficient facts to prove that defendants, judged by an objective standard, had engaged in reckless conduct.1 The Court of Appeals *437reversed and remanded the case. 65 Or App 29, 670 P2d 616 (1983). It held that the proper standard of liability was negligence (the care of a reasonably prudent, careful and skillful journalist) and that summary judgment for defendants was error.
Although the issue raised in this case will ultimately require analysis of the Oregon and United States Constitutions, we shall first examine the Oregon common law on libel. Once the standard of liability required under Oregon caselaw is determined, we will ascertain whether that standard is consistent with the Oregon Constitution. If so, we will decide whether that standard is consistent with the federal constitution as interpreted by the Supreme Court of the United States.
The action of defamation is brought by a person who has been libelled or slandered by the utterance of another. To be actionable, the utterance must defame the person bringing the action. Three categories of affirmative defenses are available: (1) the utterance was true; (2) the utterance was absolutely privileged; or (3) the occasion of the utterance was qualifiedly privileged. The latter defense, unlike the others, does not bar the action, but requires plaintiff to prove that the defendant acted with actual malice.
At Oregon common law, lack of culpability could establish a defense to a libel action in certain circumstances. Where the qualified privilege of “fair comment and criticism” was applicable, the defendants would not be liable if the publication was made in good faith and without malice. Peck v. Coos Bay Times Pub. Co., 122 Or 408, 259 P 307 (1927). Peck stated that statements published in defendant’s newspaper “concerning plaintiff s political activities and his alleged affiliation with the Ku Klux Klan came within the doctrine of qualified privilege * * *.” 122 Or at 422. This holding was based primarily upon the fact that plaintiff had entered the political arena, though he was not a public official or candidate. This court stated that in such a situation defendants were not liable for statements that did not attack the character, morals, or lawfulness of plaintiff unless they published the statements with actual malice. 122 Or at 420-21. Peck also held that statements that plaintiff committed a criminal assault and that he was a' “double-crosser” were not fair comment or criticism nor qualifiedly privileged and that, *438therefore, truth of the statements was the only defense. 122 Or at 422. This was so even though the “double-crosser” reference was made concerning plaintiffs political activities. 122 Or at 419.
Kilgore v. Koen, 133 Or 1, 8, 288 P 192 (1930), stated that a qualified privilege existed for fair and impartial reports of judicial proceedings, regardless of the nature of the proceedings or whether they were recorded. The article in Kilgore as a whole was determined as a matter of law to be such a privileged report. Thus, the burden of proving actual malice rested upon plaintiff. 133 Or at 9.2
The facts in Marr v. Putnam, 196 Or 1, 246 P2d 509 (1952), are similar to the instant facts. An article suggesting that plaintiffs were “slickers” operating a “radio racket” was published by defendants. Although defendants maintained that the article merely commented on matters of public interest and was therefore qualifiedly privileged, this court held that the publication of assertions of misconduct, not acknowledged or proved to have occurred, is not privileged under Oregon law. 196 Or at 30-35. The article did not expressly allege the commission of a crime by the “slickers.” Nevertheless, this court found that “[n]o matter how honest his motive” a journalist does not have a privilege to proclaim that an individual has committed a crime or to proclaim, based upon rumor, that an individual has frailties or a bad character. 196 Or at 34-35.
These three cases required proof of actual malice only where the defamatory statements are qualifiedly privileged. The qualified privileges discussed do not encompass the *439publication of the instant article read as a whole. The article at issue contains statements that might be considered of public interest, but they are not of the type that the common law considered qualifiedly privileged. That being the case, notwithstanding the confusion regarding “malice” in common law libel actions, see supra note 2, at least some of the statements in the article, if proved false and defamatory, need not have been published with any level of culpability for the defendants to be liable for their publication. The common law would hold the instant defendants liable even if they were without fault.3
Defendants argue that Article I, section 8 of the Oregon Constitution precludes the imposition of liability without fault for a defamatory publication. Plaintiffs disagree and allege that Article I, section 10 of the Oregon Constitution requires that a remedy be provided for injury to reputation. Article I, section 8 provides:
“No law shall be passed restraining the free expression of opinion, or restricting the right to speak, write, or print freely on any subject whatever; but every person shall be responsible for the abuse of this right.”
Article I, section 10 provides:
“No court shall be secret, but justice shall be administered, openly and without purchase, completely and without delay, and every man shall have remedy by due course of law for injury done him in his person, property, or reputation.”
A tension exists within Article I, section 8 between the right to communicate on any subject whatever and the abuse of this right. There is no basis under the Oregon Constitution to provide more protection to certain non-abusive communication based upon the content of the communication. Speech related to political issues or matters of *440“public concern” is constitutionally equal to speech concerning one’s employment or neighbors, so long as that speech is not an abuse of the right. See State v. Robertson, 293 Or 402, 435, 649 P2d 569 (1982) (“The right of free expression is as important to many people in their personal and institutional relationships as it is in the narrower ‘civil liberties’ related to politics, and nothing in Article I, section 8, suggests that it is limited to the latter.”). The Oregon Constitution does not recognize hierarchies of speech defaming someone, based on that person’s access to the means of rebutting the defamation. The Oregon Constitution does not require a higher standard of proof in a defamation action where the plaintiff is a “public figure” rather than a “private individual.”
Article I, section 8 does not provide the media with any protection not available to other citizens. It is settled Oregon law “that in the absence of a statute, newspapers as such have no peculiar privilege but are liable for what they publish in the same manner as the rest of the community.”4 Kilgore v. Koen, 133 Or at 7 (rule consistent with the “liberty of the press” guaranteed by federal and state constitutions); see Wheeler v. Green, 286 Or 99, 117-18, 593 P2d 777 (1979) (Oregon Constitution does not mention separately a “freedom of the press”); see also State ex rel Oregonian Pub. Co. v. Deiz, 289 Or 277, 287, 613 P2d 23 (1980) (Linde, J., concurring) (“Freedom of expression, in Oregon, does not single out the professional press.”). For that reason, any standard of liability in defamation cases required by the Oregon Constitution should be the same for all defendants. «
No Oregon Supreme Court case interprets the standard of liability under the Oregon Constitution in a defamation action.5 However, Wheeler v. Green, supra, recognized *441that statements constituting defamation “have throughout the history of this state been recognized as an abuse of the right of free expression for which a person is to be held responsible under the provisions of Article 1, § 8.” 286 Or at 118.
Two recent cases have held that the common law standard of liability applies where the plaintiff is not a “public figure” and the defendant is not part of the media. Wheeler v. Green, supra; Harley-Davidson v. Markley, 279 Or 361, 568 P2d 1369 (1977).6 These two decisions do not rest on the Oregon Constitution, but they are supported by Article I, section 10, which provides for “remedy by due course of law for injury [to] reputation.” This provision does not require any certain standard of liability in defamation actions, see Davidson v. Rogers, 281 Or 219, 574 P2d 624 (1978), but it does mandate “remedy by due course of law.” The remedies provided during over a century of development of the common law of libel and slander, whether using a standard of actual malice or liability without fault, and the defenses developed by common law and provided for by statute, see ORS 30.160, are entitled to constitutional respect. We will not substitute a constitutional standard of liability, applicable in all cases, based on our review of the instant case. The Oregon Constitution does not impose such a minimum standard of liability.
Defendants also argue that the First Amendment to the United States Constitution7 requires a standard of liability higher than liability without fault in defamation actions. We agree to the extent that if the plaintiffs are “public *442figures” for purposes of federal constitutional analysis, plaintiffs must prove the false and defamatory statements were published with actual malice; i.e., knowledge of falsity or reckless disregard of truth. New York Times v. Sullivan, 376 US 254, 84 S Ct 710, 11 L Ed 2d 686 (1964); see St. Amant v. Thompson, 390 US 727, 731, 88 S Ct 1323, 20 L Ed 2d 262 (1968) (“high degree of awareness of* * * probable falsity”). If the plaintiffs are not “public figures” and the defendants are part of the media, plaintiffs must prove that the false and defamatory statements were made negligently. Gertz v. Robert Welch, Inc., 418 US 323, 94 S Ct 2997, 41 L Ed 2d 789 (1974); see supra note 6.
We must first determine whether plaintiffs are “public figures” under federal caselaw interpreting the first amendment in defamation cases. The Supreme Court of the United States first addressed this concern in the consolidated cases of Curtis Publishing Co. v. Butts, 388 US 130, 87 S Ct 1975, 18 L Ed 2d 1094 (1967), and Associated Press v. Walker, 388 US 130, 87 S Ct 1975, 18 L Ed 2d 1094 (1967). The Court held that the privately employed athletic director and former coach of the University of Georgia football team (Butts) and a retired general who had actively participated in disturbances surrounding the admission of James Meredith to the University of Mississippi (Walker) were both “public figures.” The Court stated:
“Butts may have attained that status by position alone and Walker by his purposeful activity amounting to a thrusting of his personality into the ‘vortex’ of an important public controversy, but both commanded sufficient continuing public interest and had sufficient access to the means of counterargument argument to be able ‘to expose through discussion the falsehood and fallacies’ of the defamatory statements.”
388 US at 155.
Gertz v. Robert Welch, Inc., supra, determined that an attorney who represented the family of a boy slain by a police officer was not a public figure. The Court reiterated its two-pronged standard for public figures and stated:
“Absent clear evidence of general fame or notoriety in the community, and pervasive involvement in the affairs of society, an individual should not be deemed a public personality *443for all aspects of his life. It is preferable to reduce the public-figure question to a more meaningful context by looking to the nature and extent of an individual’s participation in the particular controversy giving rise to the defamation.”
418 US at 352. See Time, Inc. v. Firestone, 424 US 448, 96 S Ct 958, 47 L Ed 2d 154 (1976).
In Hutchinson v. Proxmire, 443 US 111, 99 S Ct 2675, 61 L Ed 2d 411 (1979), the Court established that the public controversy into which plaintiff may thrust his or her personality must pre-exist the defamatory publication. 443 US at 135. It cannot be created by the publication. Likewise in Wolston v. Reader’s Digest Ass’n, Inc., 443 US 157, 99 S Ct 2701, 61 L Ed 2d 450 (1979), the Court held that merely because events involving a private individual attract public and media attention does not transform that private individual into a public figure. 443 US at 167.
Defendants concede that no such pre-existing public controversy was present in the instant case. Those cases cited by defendants and amici which hold a business entity to be a public figure based on analysis of a thrusting into the vortex of a public controversy are inapposite. See National Foundation for Cancer Research v. Council of BBB, 705 F2d 98 (4th Cir), cert. denied 104 S Ct 108 (1983); Steaks Unlimited, Inc. v. Deaner, 623 F2d 264 (3d Cir 1980); Trans World Accounts, Inc. v. Associated Press, 425 F Supp 814 (ND Cal 1977); American Ben. Life Ins. Co. v. McIntyre, 375 So 2d 239 (Ala 1979) (on rehearing). There simply is no public controversy into which plaintiffs arguably thrust themselves. Merely opening one’s doors to the public, offering stock for public sale, advertising, etc., even if considered a thrusting of one’s self into matters of public interest, is not sufficient to establish that a corporation is a public figure. See Golden Bear Distr. Systems v. Chase Revel, Inc., 708 F2d 944 (5th Cir 1983); Bruno & Stillman, Inc. v. Globe Newspaper Co., 633 F2d 583 (1st Cir 1980); Arctic Co., Ltd. v. Loudoun Times Mirror, 624 F2d 518 (4th Cir 1980), cert. denied 449 US 1102 (1981); Vegod Corp. v. American Broadcasting Companies, 25 Cal 3d 763, 160 Cal Rptr 97, 603 P2d 14 (1979). Cases holding the opposite have been impliedly renounced by the Supreme Court’s decisions in Hutchinson and Wolston. See, e.g., Reliance Ins. Co. v. Barron’s, 442 F Supp 1341 (SDNY 1977) (relying in part on district court *444decisions in Hutchinson and Wolston later reversed by Supreme Court). Neither plaintiff is a limited purpose “public figure.”
Defendants argue that the Bank of Oregon is an all purpose “public figure.” Three cases, supported by entirely different rationales, support this argument. Martin Marieta Corp. v. Evening Star Newspaper, 417 F Supp 947 (DDC 1976), concluded that corporations are public figures per se, and that the Gertz analysis of the public figure question does not apply to a corporation because it is based on the individual’s personal reputation and the essential dignity and worth of every human being. 417 F Supp at 955. The Court applied the public interest standard of Rosenbloom v. Metromedia, 403 US 29, 91 S Ct 1811, 29 L Ed 2d 296 (1971), and thus found that defamatory statements made of a corporate plaintiff in a matter of public concern would be afforded the protection of the New York Times actual malice standard. This rationale is intriguing, but it should be rejected for the same reason that Rosenbloom was rejected by subsequent U. S. Supreme Court decisions: it involves courts in determinations of whether speech is of public concern or interest to too great an extent. Dairy Stores, Inc. v. Sentinel Pub. Co., Inc., 191 NJ Super 202, 465 A2d 953 (1983), rejected the public figure analysis where the plaintiff is a corporation, and based its determination that the actual malice standard applies on an independent first amendment right to commercial and consumer information and the concomitant media right to convey such information. This analysis is not supported by federal defamation caselaw and for that reason will not be applied herein. Coronado Credit Union v. KOAT Television, 99 NM 233, 656 P2d 896 (Ct App 1982), considered a financial institution to be a public figure because that institution served the public, was regulated by state and federal authorities, and engaged in activities of interest to the public, which were of public concern. To the extent that the court held Coronado Credit Union to be an all purpose public figure, we reject its analysis in favor of a stricter application of the Gertz standard, which we believe is applicable and may be satisfactorily applied to a plaintiff which is a business entity. The Bank of Oregon does not present that “exceedingly rare” instance of an entity which is a public figure for all purposes. We find that the bank does not have “general fame or notoriety” in the community in which *445the article was published nor does it exhibit “pervasive involvement in the affairs of society.”
Defendants also argue that Wadsworth is an all purpose public figure. We agree with the Court of Appeals that this argument is “patently unmeritorious,” especially in light of the recent emphasis on the limited purpose public figure analysis by the Supreme Court of the United States. Cases cited by defendants and amici in support of this argument are not helpful or persuasive. See Ryan v. Brooks, 634 F2d 726 (4th Cir 1980) (dicta); Miller v. Transamerican Press, Inc., 621 F2d 721 (5th Cir 1980) (no analysis), cert. denied 450 US 1041 (1981); Carey v. Hume 390 F Supp 1026 (DDC 1975) (admitted) aff’d 543 F2d 1389 (DC Cir 1976).
Because neither plaintiff is a “public figure,” the New York Times actual malice standard, knowledge of falsity or reckless disregard for truth, is not applicable in the instant case.
Therefore, we reach the other portion of Gertz v. Robert Welch, Inc., supra, which established that a state could not impose liability without fault on a media defendant, even where the plaintiff was a “private individual.” There is no question that each of the defendants in the instant case is a media defendant, entitled without doubt to the protection provided in Gertz. In order to protect the first amendment rights of the instant defendants, plaintiffs must prove that the false and defamatory statements were made negligently, i.e., without due care to ascertain whether they were true. In addition, Gertz mandates that “[i]t is necessary to restrict defamation plaintiffs who do not prove knowledge of falsity or reckless disregard for the truth to compensation for actual injury.” 418 US at 349. The Court stated that “actual injury is not limited to out-of-pocket loss” but includes “impairment of reputation and standing in the community, personal humiliation, and mental anguish and suffering.” 418 US at 350.
The standard of care for those allegedly defamatory statements that require proof of negligence should be ordinary negligence, neither gross negligence as suggested by the trial judge nor the care of a reasonably prudent, careful and skillful journalist as held by the Court of Appeals. We agree with the Court of Appeals, however, that comparison of defendant’s *446conduct to a community standard is but one factor in determining whether the standard of care has been met. It remains possible that behavior which conformed to local practice would nevertheless be negligent.
Because plaintiffs need to prove that defendants were negligent in publishing the article, the trial court’s denial of plaintiffs’ motion to amend the complaint on the ground that negligence was not the proper standard was incorrect. Although the motion was also challenged on the basis that it was untimely, in determining the extent of a trial judge’s ruling, we look to the order issued to disposebf the motion. See State v. Swain/Goldsmith, 267 Or 527, 530, 517 P2d 684 (1974). The order denying the motion to amend unequivocally was based on legal sufficiency, not timeliness. In any event, the transcript of the oral hearing shows that the ruling on the ground of legal sufficiency was made at defendant’s request so that the resultant order could be appealed. It would be a strange result for this court to find, after that appeal process was complete, that the motion generating it was untimely. The motion to amend the complaint was incorrectly denied.8
Summary judgment is proper only where there is no “genuine issue as to any material fact for trial.” ORCP 47D. Summary judgment for defendant should only be granted where the trial court is convinced that defendant’s conduct meets the applicable standard of liability. Uihlein v. Albertson’s, Inc., 282 Or 631, 637, 580 P2d 1014 (1978). Because the standard of liability for at least some of the allegedly defamatory statements is negligence, summary judgment was not proper in the instant case. The trial judge expressly realized that if negligence were the standard, summary judgment was inapplicable. He stated: “There are facts to support ordinary negligence, but ordinary negligence is not the standard of liability * * There is no merit to the contention that summary judgment was nevertheless proper *447because defendants presented uncontroverted expert evidence that defendants were not negligent. See W. R. Chamberlin & Co. v. Northwestern Agencies, 289 Or 201, 207, 611 P2d 652 (1980); cf. Jones v. Jones, 276 Or 1125, 557 P2d 239 (1976) (testimony of experts is received and weighed with caution).
The decision of the Court of Appeals is affirmed and the case is remanded to the circuit court.
The trial judge equated gross negligence with reckless conduct. We are not certain that the two are equivalent in a defamation case but do not need to decide this issue to resolve this case.
Kilgore v. Koen, 133 Or 1, 288 P 192 (1930), suffers from the confusion which confounded judges and commentators for decades. Two different types of “malice” were involved in many libel actions. One type was the actual malice referred to in the text above. The other type was a legal fiction arising from pleadings alleging malice, as was necessary in criminal libel, which over time became considered essential to the civil action. Prince v. Brooklyn Daily Eagle, 16 Misc 186, 187, 37 NYS 250, 251-52 (Sup Ct 1896). When this legal fiction became troublesome, as when there was no conceivable malice on the part of the defendant, another legal fiction rode to its rescue. That legal fiction was that malice would be presumed or implied in most libel cases, i.e., those in which the libelous statements were not privileged. Coleman v. MacLennan, 78 Kan 711, 98 P 281 (1908). In this spirit, we adopt the maxim that two contrasting legal fictions cancel each other. On balance, the common law standard of culpability in libel actions for statements not privileged was liability without fault. This is so in Oregon. See Wheeler v. Green, 286 Or 99, 593 P2d 777 (1979).
As this review is of summary judgment for defendant, we assume the statements were false and defamatory. If any one of the 46 statements alleged by plaintiffs to be libelous was not privileged, under the common law summary judgment for defendant should not have been entered. Defendants claim that two distinct privileges obtain with respect to certain of the statements. They claim that certain statements were comments on judicial proceedings and thus privileged. Peck dictates that if such a claim is correct as a matter of law, the jury should be instructed accordingly. 122 Or at 422. Defendants also claim that certain statements were expressions of opinion based upon stated facts and thus are not actionable. If this claim is correct as a matter of law, the jury should be instructed accordingly.
Oregon statutes do distinguish between media defendants and others. See, e.g., ORS 30.150 to 30.175. These statutes provide that a defamation plaintiff may not recover general damages against a media defendant unless a correction or retraction of the publication is demanded but not published or the defamation was intentional. This statutory requirement does not violate Article I, section 10 of the Oregon Constitution. Davidson v. Rogers, 281 Or 219, 574 P2d 624 (1978); Holden v. Pioneer Broadcasting Co., 228 Or 405, 365 P2d 845 (1961).
Wheeler v. Green, 286 Or 99, 593 P2d 777 (1979), discussed the Oregon Constitution but only in the context of damages. It established that punitive damages in defamation actions are prohibited by Article I, section 8, and not required by Article I, section 10.
The correctness of these decisions as a matter of federal constitutional law soon may be decided. The Supreme Court of the United States granted certiorari to review Greenmoss Builders, Inc. v. Dun & Bradstreet, Inc., 143 Vt 66, 461 A2d 414 (1983). The Vermont Supreme Court, relying extensively on Harley-Davidson v. Markley, 279 Or 361, 568 P2d 1369 (1977), held that the federal constitution permitted a state to impose liability without fault if both plaintiff and defendant were “private individuals.” The question presented is whether the rule in Gertz v. Robert Welch, Inc., 418 US 323, 94 S Ct 2997, 41 L Ed 2d 789 (1974), prohibiting the state from imposing liability without fault on media defamation defendants, applies to “private” as well as media defendants.
This amendment provides in part:
“Congress shall make no law * * * abridging the freedom of speech, or of the press * * *.”
It is applicable to the states through the fourteenth amendment.
Baker v. Brookmead Dairy, Inc., 230 Or 384, 386-87, 370 P2d 235 (1962), is consistent with our ruling herein. In Baker, the transcript revealed that “the trial court also weighed the circumstances of the delayed tender and the defendants’ failure to support their motion with an affidavit in explanation of such delay.” 230 Or at 386. Thus, we reviewed the trial court’s denial of a motion for a new trial for abuse of discretion because it was founded on mixed grounds of timeliness and legal sufficiency. In the instant case, we believe the trial judge meant to limit the denial to the stated ground (legal sufficiency) and abandoned any previous intention to deny the motion on the ground of lack of timeliness.