OPINION
REX D. DAVIS, Chief Justice.Odell Geer Construction Company (“Geer”) sued Frost Crushed Stone Company (“Frost”) under theories of breach of contract, negligent misrepresentation, and promissory estoppel. Before trial, Geer non-suited Frost on all claims except promissory estoppel. Following a jury trial, the court entered judgment in favor of Geer. The jury awarded actual damages in the amount of $40,000 plus attorney’s fees. Frost argues that 1) there is no evidence and factually insufficient evidence to support the reliance element of Geer’s promissory estoppel claim; 2) there is no evidence and factually insufficient evidence to overcome the statute of frauds defense established by Frost; 3) the statute of frauds bars recovery on Frost’s oral promise as a matter of law; 4) the trial court erred in submitting the question of lost profits to the jury; and 5) the trial court erred in permitting Geer to recover attor*44ney fees based on a contingent fee percentage.
Background
On October 12, 1995, Geer submitted a bid (as a subcontractor) to Ellis McGinnis Construction Company (“Ellis”), the general contractor, to produce and haul “flex base” rock for a highway project. Geer contends Frost offered to supply the rock to Geer for the project in a telephone conversation. On October 30, 1995, Geer sent a letter to Texas Trucking Company (“TTC”) offering to contract to haul the “flex base” rock, conditioned upon Geer’s receipt of a contract from Ellis. Geer asserts that it relied on Frost’s promise to furnish the rock when it contracted with TTC to haul the rock. Ellis subsequently accepted Geer’s bid on November 2, 1995. After Ellis accepted Geer’s bid, Frost provided a written price quote for the rock. TTC signed a hauling contract with Geer on November 9, 1995, to transport the rock. Several months later, Frost notified Geer that it would be unable to supply the rock as previously promised.
Promissory Estoppel
Although promissory estoppel is normally a defensive theory, it is an available cause of action to a promisee who relied to his detriment on an otherwise unenforceable promise. See Wheeler v. White, 398 S.W.2d 93, 96-97 (Tex.1965); Reyna v. First Nat’l Bank Edinburg, 55 S.W.3d 58, 70 n. 4 (Tex.App.-Corpus Christi 2001, no pet.); Bodies v. Brighton Builders, Inc., 29 S.W.3d 159, 166 (Tex.App.-Houston [14th Dist.] 2000, no pet.); Bailey v. City of Austin, 972 S.W.2d 180, 193 (Tex.App.-Austin 1998, pet. denied); Cherokee Communications, Inc. v. Skinny’s, Inc., 893 S.W.2d 313, 317 (Tex.App.-Eastland 1994, writ denied); Henderson v. Texas Commerce Bank-Midland, N.A, 837 S.W.2d 778, 781-82 (Tex.App.-El Paso 1992, writ denied). The requisites of promissory estoppel in Texas are: (1) a promise; (2) foreseeability of reliance thereon by the promisor; and (3) substantial reliance by the promisee to his detriment. See English v. Fischer, 660 S.W.2d 521, 524 (Tex.1983); Bailey, 972 S.W.2d at 193; Allied Vista, Inc. v. Holt, 987 S.W.2d 138, 141 (Tex.App.-Houston [14th Dist.] 1999, pet. denied).
The San Antonio Court has held that promissory estoppel is a viable cause of action in bid construction cases. The court held:
As is true in most, if not all, bid construction cases, the present situation does not involve a contract. Therefore, were we to hold that promissory estop-pel does not exist in bid construction cases, this would necessarily mean that, notwithstanding any language or conduct by the subcontractor which leads the general contractor to do that which he would not otherwise have done and, thereby, incur loss or injury, the general contractor would be denied all relief. This proposition is untenable and conflicts with the underlying premise of promissory estoppel. Accordingly, we find that promissory estoppel is a viable cause of action in bid construction cases.
Traco, Inc. v. Arrow Glass Co., Inc., 814 S.W.2d 186, 189 (Tex.App.-San Antonio 1991, writ denied) (citations omitted); see also Sipco Sens. Marine, Inc. v. Wyatt Field Sen. Co., 857 S.W.2d 602, 605 (Tex.App.-Houston [1st Dist.] 1993, no writ) (permitting recovery for promissory estop-pel where plaintiff relied on subcontractor’s promise to do painting job).
Reliance
A central element of promissory estoppel is detrimental reliance. See Gilmartin v. KVTV-Channel IS, 985 S.W.2d *45553, 558 (Tex.App.-San Antonio 1998, no pet.) (citing Collins v. Allied Pharmacy Mgt, Inc., 871 S.W.2d 929, 937 (Tex.App.-Houston [14th Dist.] 1994, no writ)). Reliance on the promise must be reasonable and justified. Id. (citing American Tobacco Co. v. Grinnell, 951 S.W.2d 420, 436 (Tex.1997); Sipco, 857 S.W.2d at 605).
In point one, Frost contends that there is no evidence and factually insufficient evidence to support the reliance element of Geer’s promissory estoppel claim. Frost contends that the evidence shows that Geer did not rely on Frost’s promises because: 1) Geer did not use Frost’s figures in submitting its bid to Ellis; and 2) Frost’s written quote came after Geer had contracted with TTC. Geer argues, however, that it detrimentally relied on Frost’s oral promise in contracting with TTC to haul the rock.
No Evidence
When we review a no evidence claim, we consider only the evidence and inferences which tend to support the contested issue and disregard all evidence and inferences to the contrary. See Merrell Dow Pharms., Inc. v. Havner, 953 S.W.2d 706, 711 (Tex.1997); Beard v. Beard, 49 S.W.3d 40, 55 (Tex.App.-Waco 2001, pet. denied). We will sustain such a point if: (a) there is a complete absence of evidence of a vital fact; (b) we are barred by rules of law or evidence from giving weight to the only evidence offered to prove a vital fact; (c) the evidence offered to prove a vital fact is no more than a mere scintilla; or (d) the evidence conclusively establishes the opposite of the vital fact. Id. (citing Robert W. Calvert, “No Evidence” and “Insufficient Evidence” Points of Error, 38 Tex. L.Rev. 361, 362-63 (I960)). “More than a scintilla of evidence exists when the evidence supporting the finding, as a whole, ‘rises to a level that would enable reasonable and fair-minded people to differ in their conclusions.’ ” Id. (quoting Burroughs Wellcome Co. v. Crye, 907 S.W.2d 497, 499 (Tex.1995)).
Rey Whitener testified that Frost made an oral promise to furnish the rock before Geer contracted with TTC. Instead of hauling the rock on its own, Geer decided to contract with TTC to haul the rock furnished by Frost. The written quote served to confirm Frost’s prior oral promise to Geer. Considering only the evidence and inferences which tend to support the contested issue and disregarding all evidence and inferences to the contrary, we hold that the record contains more than a scintilla of evidence that Geer detrimentally relied on Frost’s oral promise to furnish the rock. Havner, 953 S.W.2d at 711; Beard, 49 S.W.3d at 55.
Factual Sufficiency
A factual sufficiency challenge requires us to consider and weigh all the evidence, not just the evidence which supports the verdict. See Maritime Overseas Corp. v. Ellis, 971 S.W.2d 402, 406-07 (Tex.1998) (citations omitted). We will set aside the verdict only if it is so contrary to the overwhelming weight of the evidence as to be clearly wrong and unjust. Id. We may not pass upon the witnesses’ credibility or substitute our judgment for that of the jury, even if the evidence would clearly support a different result. Id. Viewing all the evidence for a factual sufficiency challenge, we agree with Frost’s contention that Geer did not rely on the information from Frost when submitting a bid to the general contractor (Ellis). The proper issue, however, is whether Geer’s contract with TTC was made in reliance on Frost’s promises to furnish the rock.
Rey Whitener, Vice-President and Chief Estimator for Geer, testified that Ray Fleet of Frost called him in October 1995 *46and submitted a price for furnishing the rock on the project. Whitener stated that this initial phone conversation occurred before Geer was awarded the Ellis contract. Geer offered to contract with TTC to haul the rock furnished by Frost in a letter dated October 30, 1995. Whitener received Frost’s written price quote confirming the prior conversation in November 1995. Whitener called Frost, and Fleet confirmed the written quote to furnish the rock.
Fleet testified, however, that the first time he had any contact with Geer was in December 1995, after Geer had contracted with TTC.
Frost President, Marcus Frost, testified that Frost sent a price quote directly to Ellis on October 5, 1995, with knowledge that Geer was the subcontractor. He confirmed that Frost later sent a written quote to Geer.
Viewing all the evidence in the record, we do not find the verdict to be so contrary to the overwhelming weight of the evidence as to be clearly wrong and unjust. Whitener testified that Fleet made an oral promise in October to furnish the rock. While Fleet testified that his first contact with Geer came in December, the jury was free to believe Whitener’s testimony. See Lance v. USAA Ins. Co., 934 S.W.2d 427, 429 (Tex.App.-Waco 1996, no writ) (the jury is free to believe or disbelieve any witness, regardless of whether the witness’s testimony is later controverted). Frost offered no other evidence to controvert Whitener’s testimony. Further, the written price quote from Frost confirms the testimony of Whitener regarding Fleet’s earlier promise. Thus, we find the evidence factually sufficient to justify a finding that Geer relied on Frost’s oral promise to its detriment in contracting with TTC to haul the rock.
Accordingly, point one is overruled.
Statute of Frauds as a Defense
In point two, Frost argues that there is no evidence and factually insufficient evidence to overcome the statute of frauds defense it asserted. Specifically, Frost asserts that there is no evidence that it promised to sign a written agreement or misrepresented that the statute of frauds had been satisfied.
In point three, Frost argues that the trial court erred in submitting a jury question on a promissory estoppel theory of recovery because the promise is unenforceable as a matter of law under the statute of frauds. Specifically, Frost urges that Geer’s claims are unenforceable because no writing exists to satisfy the necessary contractual elements of price, quantity, and time of delivery.
This is not a case where promissory estoppel was asserted as a counter-defense to the statute of frauds.1 Here, as in Traco, Geer sought affirmative relief under the equitable doctrine of promissory estoppel based on the premise that it detrimentally relied on Frost’s oral bid. See Traco, 814 S.W.2d at 188. Frost’s statute of frauds arguments ignore Geer’s basic *47contention and the legal theory under which this suit was brought. Id. The written price quote is relevant to this cause of action only because it is further evidence of Frost’s oral promise. Accordingly, points two and three are overruled.
Damages
In point four, Frost argues that the trial court erred in awarding Geer lost profits or benefit of the bargain damages. In the alternative, Frost contends that there is no evidence and factually insufficient evidence to support the damages award.
Damages recoverable in a case of promissory estoppel are not the profits that the promisee expected, but only the amount necessary to restore him to the position in which he would have been had he not relied on the promise. See Fretz Const. Co. v. Southern Nat. Bank, 626 S.W.2d 478, 488 (Tex.1981); Holt, 987 S.W.2d at 142. Thus, in the present case, the damages are the amount necessary to place Geer in the position in which it would have been if not for reliance on Frost’s promise. The evidence established that Geer could have furnished and transported the rock itself for $5.50 per ton. Geer chose not to produce and haul the rock itself when Frost promised to furnish the rock. Geer relied on Frost’s promise in contracting with TTC to haul the rock from Frost’s site. Ultimately, Geer was forced to pay TTC $6.59 per ton, instead of $5.50 per ton, to haul the rock from Geer’s own site following Frost’s refusal to perform. This created a difference of $1.09 per ton to place Geer in its original position. The evidence shows that Geer needed approximately 40,000 tons of rock for the project, and thus, the reliance damages approximate $40,000. This calculation of damages is not based on lost profits. Accordingly, we hold that there is some evidence and factually sufficient evidence to support the damages award. Point four is overruled.
Attorney’s Fees
In point number five, Frost argues 1) that the trial court erred in charging the jury in “Jury Question No. 3” on attorney’s fees; and 2) there is no evidence to support the attorney’s fees award based on a contingency fee percentage.
Failure to Object
First, we will address whether Frost properly preserved any complaint regarding the charge error. The record shows that Frost did not object to “Jury Question No. 3.” To preserve error in the jury charge, a party must make the trial court aware of the complaint, timely and plainly, and obtain a ruling. See State Dep’t of Highways & Public Transp. v. Payne, 838 S.W.2d 235, 241 (Tex.1992). Objections must be made before the charge is read to the jury. See Missouri Pac. R.R. Co. v. Cross, 501 S.W.2d 868, 873 (Tex.1973); Operation Rescue-Nat’l v. Planned Parenthood of Houston, 937 S.W.2d 60, 69 (Tex.App.-Houston [14th Dist.] 1996), aff'd as modified, 975 S.W.2d 546 (Tex.1998). By not objecting to question 3, Frost has waived any error with regard to the submission of the question.
“No Evidence” of Reasonable Attorney’s Fees
Next, we address whether Geer presented more than a scintilla of evidence to support the jury’s attorney’s fees award. Frost cites Arthur Andersen & Co. v. Perry Equip. Corp. for the proposition that evidence of a contingent fee agreement alone is not sufficient to support an award of attorney’s fees. 945 S.W.2d 812, 817-18 (Tex.1997). In that DTPA cause of action, the Supreme Court found that “the plaintiff cannot simply ask the jury to award a *48percentage of the recovery as a fee because without evidence of the factors identified in Disciplinary Rule 1.04, the jury has no meaningful way to determine if the fees were in fact reasonable and necessary.” Id. at 818. The Supreme Court listed several factors that a fact-finder should consider when determining the reasonableness of a fee, including:
(1) the time and labor required, the novelty and difficulty of the questions involved, and the skill required to perform the legal service properly;
(2) the likelihood ... that the acceptance of the particular employment will preclude other employment by the lawyer;
(3) the fee customarily charged in the locality for similar legal services;
(4) the amount involved and the results obtained;
(5) the time limitations imposed by the client or by the circumstances;
(6) the nature and length of the professional relationship with the client;
(7) the experience, reputation, and ability of the lawyer or lawyers performing the services; and
(8) whether the fee is fixed or contingent on results obtained or uncertainty of collection before the legal services have been rendered.
Id.
Geer presented evidence of the customary attorney’s fees for this type of case in Falls County, Texas. Geer also submitted evidence of the amount of hours spent preparing for trial. Finally, Geer presented evidence of the contingency fee arrangement. Applying the appropriate “no evidence” standard of review, Geer offered more than a scintilla of evidence to support the attorney’s fees award. Accordingly, point five is overruled.
The judgment is affirmed.
Justice GRAY dissenting.
. In some cases, promissory estoppel is used as a counter-defensive plea. See Sonnichsen v. Baylor University, 47 S.W.3d 122, 125 (Tex.App.-Waco 2001, no pet.) (citing “Moore” Burger, Inc. v. Phillips Petroleum Co., 492 S.W.2d 934, 936 (Tex.1972)). In those circumstances, promissory estoppel may be used to bar the application of the statute of frauds and allow enforcement of an otherwise unenforceable oral promise. Id. (citing Nagle v. Nagle, 633 S.W.2d 796, 800 (Tex.1982); "Moore” Burger, 492 S.W.2d at 937). To avoid the statute of frauds defense to a contract, the promissory estoppel exception set forth in "Moore” Burger applies when the party promises to sign a written agreement which itself complies with the statute of frauds. Id. at 126; Nagle, 633 S.W.2d at 800.