OPINION
TERRIE LIVINGSTON, Chief Justice.A jury convicted appellant Willie Charles Price, Jr. a/k/a Willie C. Price, Jr. *150of aggravated robbery.1 At appellant’s trial, victims of three similar robberies identified him as the man who had robbed them. In a sole point, appellant contends that the trial court erred by allowing evidence about these extraneous offenses. We affirm.
Background Facts
One early morning in the summer of 2009, a man entered a Fort Worth convenience store carrying a crowbar and wearing black clothing and a towel over his head. While holding the crowbar in an upright position, the man ordered the store’s clerk, Ray Kilgore, to give him money from a cash register. Kilgore gave the man the money, and the man ran away. Kilgore identified appellant as the robber through a photo lineup.
A grand jury indicted appellant with aggravated robbery. The parties filed various pretrial documents (including the State’s notice of its intent to introduce evidence of other crimes, wrongs, or acts that appellant had committed), and appellant pled not guilty. At trial, Kilgore identified appellant as the man who had committed the robbery, and Kilgore said that he had also seen appellant in the store earlier that evening. A manager at the store at the time of the robbery, Charlene Bradshaw, viewed a recording of the robbery and also identified appellant at trial as a man she had seen in the store earlier that evening.
In addition to presenting testimony from Kilgore and Bradshaw, the State called three witnesses who identified appellant as the perpetrator of separate but similar offenses in each of the convenience stores that they worked in. Defense counsel objected to this testimony under rules of evidence 403 and 404(b).2 The trial court overruled the objection and admitted testimony regarding the extraneous offenses. The court gave the jury a limiting instruction to only consider the extraneous offenses for identity purposes. The jury returned a conviction for aggravated robbery and, after hearing evidence concerning appellant’s punishment, assessed twenty years’ confinement. Appellant filed notice of this appeal.
The Admission of the Extraneous Offenses
In his sole point, appellant contends that the trial court abused its discretion by admitting evidence of the extraneous offenses. We review the trial court’s admission of evidence under an abuse of discretion standard. Allen v. State, 202 S.W.3d 364, 367 (Tex.App.-Fort Worth 2006, pet. ref'd) (op. on reh’g); see Montgomery v. State, 810 S.W.2d 372, 390-91 (Tex.Crim.App.1991) (op. on reh’g). Under this standard, the trial court’s ruling will be upheld as long as it falls within the “zone of reasonable disagreement.” Alami v. State, 333 S.W.3d 881, 889 (Tex.App.-Fort Worth 2011, no pet.); Karnes v. State, 127 S.W.3d 184, 189 (Tex.App.-Fort Worth 2003, pet. ref'd), cert. denied, — U.S. -, 129 S.Ct. 2391, 173 L.Ed.2d 1303 (2009).
“Evidence of other crimes, wrongs or acts is not admissible to prove the character of a person in order to show action in conformity therewith. It may, however, be admissible for other purposes, such as ... identity.... ” Tex.R. Evid. 404(b); see Montgomery, 810 S.W.2d at 387-88; see also Segundo v. State, 270 S.W.3d 79, 87 (Tex.Crim.App.2008) (explaining that, generally, the defendant is to *151be tried only for the offense charged, not for any other crimes), cert. denied, — U.S. -, 130 S.Ct. 53, 175 L.Ed.2d 43 (2009). The State, as the proponent of extraneous offense evidence, bears the burden of showing admissibility. Russell v. State, 113 S.W.3d 530, 535 (Tex.App.Fort Worth 2003, pet. ref'd). “Whether extraneous offense evidence has relevance apart from character conformity, as required by Rule 404(b), is a question for the trial court.” Moses v. State, 105 S.W.3d 622, 627 (Tex.Crim.App.2003).
For an extraneous offense to be admissible to show identity, identity must be raised as an issue in the case. Lane v. State, 933 S.W.2d 504, 519 (Tex.Crim.App.1996) (citing Moore v. State, 700 S.W.2d 193, 201 (Tex.Crim.App.1985), cert. denied, 474 U.S. 1113, 106 S.Ct. 1167, 89 L.Ed.2d 289 (1986)). A defendant may raise the issue of identity during cross-examination of the State’s witnesses. Id.; see Page v. State, 137 S.W.3d 75, 78 (Tex.Crim.App.2004) (“Identity can be raised by defense cross-examination, such as when the identifying witness is impeached on a material detail of the identification.”); see also Burton v. State, 230 S.W.3d 846, 849-50 (Tex.App.-Houston [14th Dist.] 2007, no pet.) (holding that the defendant raised identity as an issue in the case by questioning the certainty of the victim’s identification). In Page, the court of criminal appeals determined that the defendant raised the issue of identity because questioning of the State’s witness called into doubt either “her capacity to observe (i.e., she was mistaken) or her truthfulness (i.e., she was lying), or both, [and] the questions implied that the identification of appellant was not trustworthy.” 137 S.W.3d at 78.3
Appellant’s trial counsel asked questions during his cross-examination of the State’s witnesses in a manner that obviously emphasized the issue of identity.4 Counsel repeatedly asked Kilgore about whether he could clearly see appellant’s face at the time of the robbery, and counsel also asked Kilgore several other questions that sought to impugn Kilgore’s identification of appellant:
*152Q Okay. And I believe yon testified that you were briefly face to face with the man, and I think that initially the man comes in and walks directly up to you. Is that when you were face to face with him?
A Yeah.
Q All right. And then you said that you didn’t want to really take a look at him because you were afraid that it might turn out badly for you; is that correct?
A Yes, when he was up close.
Q Okay. So you were — really you were kind of trying not to look at him, would that be a fair assessment?
A Yeah, when he was up close.
Q Okay. And then after that you were trying not to look at him, would that be accurate?
A Yes.
Q All right. So pretty much the time that you got to view him right up close was that period of time when he walks up right to you where you’re down there working on the computer, right?
A Yes.
Q Okay. And after that you were really kind of trying not to look at him; is that right?
A Yes.
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Q Okay. And, in fact, on this video though that we just saw that lasted several minutes there were several people within that brief period of time that had on black clothing other than the robber; is that correct?
A Yes.
Q Okay. And I believe that also on that video we saw several African American men that had a bald head; is that right?
A Yeah.
Q All right. And so essentially there were lots of people that came in there wearing black clothing with shaved heads, would that be accurate to say?
A Not really, it wouldn’t.
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Q Okay. Well, my question is, was what stated on the 911 tape was that I couldn’t see his face? You heard that?
A Yeah.[5] [Emphasis added.]
Counsel also repeatedly asked Bradshaw about how certain her identification was because while she saw appellant’s face when he entered the store to ask for water earlier on the evening in question, she only saw the video of appellant’s second entry in the store (when he committed the aggravated robbery), and the video did not show appellant’s full face. Counsel also questioned whether Bradshaw’s identification was based on appellant’s facial features or simply his clothing. Furthermore, counsel asked the detective who prepared the photo lineup that Bradshaw and Kilgore viewed whether the lineup was unduly suggestive and whether Kil-gore had initially struggled to identify appellant in the lineup.
Thus, as in Page, the question of whether defense counsel’s cross-examinations of these witnesses raised the issue of identity “may best be answered with another question: If it was not about identity, what was it about?” 137 S.W.3d at 79. Finally, we note that appellant’s counsel also made a direct attack on the identification of appellant in his closing statements. He addressed identification as his first argument and said, “Now, we all know people get *153misidentified all the time.” Later, counsel told the jury, “I would trust that you weigh the evidence carefully, and that when you come back, you will have reasonable doubt as to the identity of the person on this video and the testimony of those witnesses and find Mr. Price not guilty.”
For these reasons, we conclude that the trial court did not abuse its discretion by deciding that the extraneous offenses were admissible to show appellant’s identity under rule 404(b). See Tex.R. Evid. 404(b); Allen, 202 S.W.3d at 867.
Appellant also asserts (without providing any significant analysis) that the trial court should have excluded evidence regarding the extraneous offenses under rule 403.6 See Tex.R. Evid. 403 (“Although relevant, evidence may be excluded if its probative value is substantially outweighed by the danger of unfair prejudice, confusion of the issues, or misleading the jury, or by considerations of undue delay, or needless presentation of cumulative evidence.”). The admission of extraneous offenses must not be substantially more prejudicial than probative. See id.; Martin v. State, 173 S.W.3d 463, 466 (Tex.Crim.App.2005). The probative value of extraneous offenses is low when the offenses support only noncompelling, undisputed evidence that has already been submitted. Montgomery, 810 S.W.2d at 390.
As we explained in Alami,
Once appellant makes a rule 403 objection, the trial court must weigh the probative value of the evidence to determine if it is substantially outweighed by its potential for unfair prejudice. A rule 403 balancing test includes the following factors: (1) the inherent probative force of the proffered item of evidence along with (2) the proponent’s need for that evidence against (3) any tendency of the evidence to suggest decision on an improper basis, (4) any tendency of the evidence to confuse or distract the jury from the main issues, (5) any tendency of the evidence to be given undue weight by a jury that has not been equipped to evaluate the probative force of the evidence, and (6) the likelihood that presentation of the evidence will consume an inordinate amount of time or merely repeat evidence already admitted. The rules of evidence favor the admission of relevant evidence and carry a presumption that relevant evidence is more probative than prejudicial.
333 S.W.3d at 889 (citations omitted); see Sanders v. State, 255 S.W.3d 754, 760 (Tex.App.-Fort Worth 2008, pet. ref'd) (“Unfair prejudice arises from evidence that has an undue tendency to suggest that a decision be made on an improper basis, commonly an emotional one.”).
At trial, the State presented a surveillance tape of the robbery at issue in this case, but the towel over appellant’s head hid his face from view. Appellant challenged Kilgore’s and Bradshaw’s identifications of him as the robber during their testimony and, eventually, in his closing argument. Thus, the testimony of other victims of the extraneous crimes, who identified appellant as the man who had also robbed them in a quite similar way to how he robbed Kilgore, had substantial probative value. The evidence about the extraneous offenses focused, rather than distracted, the jury on the main issue in the case: whether appellant was the per*154son who committed the crime against Kil-gore. See Alami, 338 S.W.3d at 889. Also, the limiting instruction that the trial court gave with the testimony helped to ensure that the jury would not be confused by the evidence or use it for an improper purpose. See Burton, 230 S.W.3d at 851. We hold that the trial court did not abuse its discretion by following the presumption to admit relevant evidence and by determining that the evidence of the extraneous offenses was not substantially more unfairly prejudicial than probative. See Tex.R. Evid. 403; Allen, 202 S.W.3d at 367.
For all of these reasons, we overrule appellant’s only point.
Conclusion
Having overruled appellant’s point, we affirm the trial court’s judgment.
DAUPHINOT, J. filed a dissenting opinion.
. See Tex. Penal Code Ann. § 29.03(a)(2) (West 2011).
. See Tex.R. Evid. 403, 404(b).
. Even when identity is raised as an issue, extraneous offenses are usually admissible only if the offenses are so similar to the charged offense as to illustrate the defendant’s distinctive and idiosyncratic manner of committing criminal acts. See Page v. State, 213 S.W.3d 332, 336 (Tex.Crim.App.2006); Owens v. State, 827 S.W.2d 911, 914 (Tex.Crim.App.1992); Karnes, 127 S.W.3d at 190; see also Segundo, 270 S.W.3d at 88 (explaining that the common characteristics to show a link between the extraneous and charged offenses may be proximity in time and place, mode of commission of the crimes, the person’s dress, or any other elements that mark both crimes as having been committed by the same person). The dissenting opinion, however, fails to recognize that in appellant’s concise brief, he does not contend that the extraneous offenses that the trial court admitted are not sufficiently similar to the offense in this case to show a connection between all of the crimes. We note that the three witnesses of the extraneous offenses testified that all of the offenses were committed by a black man and occurred in convenience stores during early morning hours of dates near the date of the offense at issue here. All were committed by a man with a towel over his head who was carrying a weapon (in two of the three extraneous offenses, the weapon was a crow bar or steel pipe). All three witnesses identified appellant at trial as the perpetrator of the offenses.
. As most cross-examinations would, appellant’s cross-examinations of the State's witnesses related to factual matters that were similar to those elicited during direct examination. Appellant’s counsel, however, did not "only repeat[] the questions raised by the State.” Dissenting Op. at 154. The manner of the State's questioning was focused on ultimately producing a positive identification of appellant as the robber. Appellant’s counsel's questioning, as described below, was focused on creating doubt about that identification.
. In contrast to these questions, the State asked Kilgore whether he had been able to get a "clear” and "good” look at appellant, and Kilgore testified that he had.
. Appellant objected to the evidence under rule 403 at trial. The extent of appellant's argument on appeal regarding rule 403 states, "Under Texas Rule[ ] of Evidence 403 ..., the admission of not one, but three extraneous robberies was error and effectively, despite the trial Court’s [limiting] instruction, presented character conformity evidence and substantially prejudiced and harmed Appellant. ”