Globe Newspaper Co. v. Beacon Hill Architectural Commission

January 2, 1997   UNITED STATES COURT OF APPEALS
                      FOR THE FIRST CIRCUIT

                                           

No. 94-1538

                 GLOBE NEWSPAPER COMPANY, ET AL.,
                     Plaintiffs - Appellees,

                                v.

              BEACON HILL ARCHITECTURAL COMMISSION,
                      Defendant - Appellant.

                                           

                           ERRATA SHEET

     The opinion of  this court  issued on November  12, 1996  is
amended as follows:

     On page 42, line 6, insert "are" between "we" and "aware" so
that the sentence reads "While we are aware. . ."


                  UNITED STATES COURT OF APPEALS
                      FOR THE FIRST CIRCUIT
                                           

No. 94-1538
                 GLOBE NEWSPAPER COMPANY, ET AL.,
                     Plaintiffs - Appellees,
                                v.
              BEACON HILL ARCHITECTURAL COMMISSION,
                      Defendant - Appellant.
                                           
                           ERRATA SHEET

     The opinion of  this court  issued on November  12, 1996  is
amended as follows:
     Page 30, line 5, "not" should be deleted.
     Page 34, line 5 of footnote 19 should read "utterly" instead
of "unterrly".


                  UNITED STATES COURT OF APPEALS
                      FOR THE FIRST CIRCUIT
                                           

No. 94-1538

                 GLOBE NEWSPAPER COMPANY, ET AL.,

                     Plaintiffs - Appellees,

                                v.

              BEACON HILL ARCHITECTURAL COMMISSION,

                      Defendant - Appellant.

                                           

           APPEAL FROM THE UNITED STATES DISTRICT COURT

                FOR THE DISTRICT OF MASSACHUSETTS

           [Hon. Robert E. Keeton, U.S. District Judge]
                                                                

                                           

                              Before

                     Torruella, Chief Judge,
                                                     

                Cummings* and Cyr, Circuit Judges.
                                                           

                                           

     John R. Devereaux,  with whom Merita  A. Hopkins and  Gerald
                                                                           
Fabiano were on brief for appellant.
                 
     Edward N.  Costikyan, Michael S. Gruen  and David Nissenbaum
                                                                           
on brief for  The National  League of Cities,  The United  States
Conference of Mayors and  The Municipal Art Society of  New York,
amici curiae.
     James  C.  Heigham, with  whom  Choate, Hall  &  Stewart and
                                                                       
Alice Neff Lucan were on brief for appellees.
                          

                                           

                        November 12, 1996
                                           
                    
                              

*  Of the Seventh Circuit, sitting by designation.


          TORRUELLA, Chief Judge.   We visit this controversy for
                    TORRUELLA, Chief Judge.
                                          

the  second time in  as many years.   See Globe  Newspaper Co. v.
                                                                        

Beacon Hill Architectural Comm'n, 40 F.3d 18 (1st Cir. 1994).  We
                                          

are  left to  decide important  issues that  require  a balancing

between First Amendment rights and governmental interests.

          Defendant-Appellant    Beacon     Hill    Architectural

Commission (the  "Commission") enacted  a regulation, the  Street

Furniture   Guideline,   which    effectively   bans    newspaper

distribution boxes from the public streets of the Historic Beacon

Hill  District in  Boston, Massachusetts  (the "District").   The

validity of this  regulation was  challenged in a  suit filed  in

district  court by  Plaintiffs-Appellees,  a group  of  newspaper

publishers (the "Newspapers").   The district court held that the

Commission lacked the authority to adopt the  regulation and also

that it violated rights  guaranteed by the First Amendment.   See
                                                                           

Globe Newspaper Co. v.  Beacon Hill Architectural Comm'n,  847 F.
                                                                  

Supp. 178 (D. Mass. 1994).  

          In the  ensuing appeal by the  Commission, we concluded

that  the  appropriate  course  of  action  was  to  certify  the

dispositive issue of state  law to the Supreme Judicial  Court of

Massachusetts (the "SJC") and so proceeded.  To the question

          Did the Beacon Hill  Architectural Commission
          have the authority  under 1955  Massachusetts
          Act  Chapter 616  (as amended)  to adopt  the
          "Street Furniture Guideline"?

the SJC answered in the affirmative.   See Globe Newspaper Co. v.
                                                                        

Beacon Hill Architectural Comm'n,  421 Mass. 570 (1996).   In its
                                          

response,  the  SJC held  that  the Commission  had  authority to

                               -2-


regulate   newsracks   and  other   "street   furniture"  through

rulemaking  and to  completely ban  entire classes  of structures

such as newsracks.  Id. at 590-91.  Specifically, it said:
                                 

          As    to    streets   and    sidewalks,   the
          [C]ommission's  jurisdiction   is  concurrent
          with    appropriate    municipal    agencies.
          Regulation  of  the  sidewalks is  rationally
          related  to   the  goal  of   preserving  the
          Historic Beacon Hill District.   Section 4 of
          the enabling [A]ct provides  the [C]ommission
          with the authority to issue rules that govern
          private   conduct   within   its   particular
          geographic  area  of   responsibility.     We
          conclude  that,   apart  from  constitutional
          considerations,  outright   bans  on  certain
          classes  of structures are merely a practical
          consequence of the [C]ommission's  ability to
          proscribe        inappropriate       exterior
          architectural features within the [D]istrict.

Id.  We  thus focus  our attention on  the constitutional  issue,
             

which  requires  us to  determine  whether  the Street  Furniture

Guideline violates  rights guaranteed  by the First  Amendment to

the Newspapers.   We  conclude that it  does not and  reverse the

decision of the district court.

                            BACKGROUND
                                      BACKGROUND
                                                

          The Historic Beacon Hill District was created by an act

of the Massachusetts General Court in 1955.   See 1955 Mass. Acts
                                                           

ch. 616 ("the Act"), as amended by 1958 Mass. Acts ch. 314 & 315,

1963 Mass. Acts ch. 622, 1965 Mass. Acts ch. 429, 1975 Mass. Acts

ch. 741, and 1982 Mass. Acts ch. 624.  The Act is intended to

          promote  the educational,  cultural, economic
          and general welfare of the public through the
          preservation  of  the  historic  Beacon  Hill
          district, and to maintain said district  as a
          landmark in  the history of  architecture and
          as a  tangible reminder  of old Boston  as it
          existed    in   the   early   days   of   the

                               -3-


          commonwealth.

1955  Mass. Acts  ch.  616,     2.    The  District's  historical

significance can hardly be doubted.  See Opinion of the Justices,
                                                                          

333 Mass.  783, 786-87  (1955).   Indeed,  it was  listed in  the

National Register  of Historic  Places and designated  a National

Historic Landmark on October  15, 1966, pursuant to the  National

Historic Preservation Act of 1966, 16 U.S.C.A. 470 et seq.
                                                                   

          The Commission  was created to review  proposed changes

to the "exterior architectural feature[s]" of "structures" within

the  District.  See 1955 Mass. Acts ch. 616,   7; see also id. at
                                                                        

  3 (defining an "exterior architectural feature"); Mass. Gen. L.

ch.  143,     1  (providing  definition  of  "structure");  Globe
                                                                           

Newspaper,  43  F.3d   at  20.    Anyone  wishing  to  construct,
                   

reconstruct  or   alter  an  exterior  architectural  feature  is

required  to  apply  to  the  Commission  for  a  certificate  of

appropriateness.       The   Commission,   "[i]n   passing   upon

appropriateness," shall consider, inter alia, "the historical and
                                                      

architectural  value  and   significance,  architectural   style,

general design,  arrangement, texture, material and  color of the

exterior  architectural  feature  involved  and  the relationship

thereof  to   the  exterior   architectural  features  of   other

structures  in the immediate neighborhood."   1955 Mass. Acts ch.

616,    7.   Furthermore,  the Commission  must "spread  upon its

records the  reasons for [its] determination"  that a certificate

of appropriateness should not issue.  Id.  An aggrieved party may
                                                   

appeal  the  Commission's  decision  to the  Superior  Court  for

                               -4-


Suffolk  County,  which "shall  annul  the  determination of  the

[C]ommission"  if   it  is  "unwarranted  by   the  evidence"  or

"insufficient in law."  Id. at   10. 
                                     

          As previously noted it  was not surprising that, "given

the stream  of applications for  certificates of appropriateness,

the   Commission  developed   uniform  policies   toward  certain

recurring types  of proposed  alterations."  Globe  Newspaper, 40
                                                                       

F.3d  at  20.   Specifically, in  1981,  it formally  adopted the

policies  as "guidelines."   These  guidelines regulate  exterior

architectural features such as  masonry, roofs, windows, sash and

shutters,  doors,  trim,  paint,  and   ironwork.    One  of  the

guidelines states that "[f]reestanding signs are not  permitted."

          In  the  District,  the  Newspapers   distribute  their

publications  via  home  delivery,   mail,  store  sales,  street

vendors,  and   "newsracks."1    Newsracks,  we   explained,  are

                    
                              

1    The  record  shows that  the  Newspapers'  publications  are
distributed by the following methods:

                    HERALD  USAa    GLOBE   WSJb   NYTc   TAB

   Home Delivery     21%     5%      7%    97.7%  53.3%    0%

   Store Sales       46%     78%     65%    1.9%  39.6%    0%
   Street Vendors    23%d    0%     16%e     0%     0%     0%

   By Mail            0%     5%      0%      0%     0%    79%
   Newsracks         10%     11%     12%    0.4%   7.1%   21%

aAbbreviation  is to  USA Today.   bAbbreviation  is to  The Wall
                                                                           
Street  Journal.    cAbbreviation  is  to  The  News York  Times.
                                                                          
dStreet vending occurs between  6:00 a.m. and 9:00 a.m.   eStreet
vending occurs between 5:30 a.m. and 9:30 a.m.

                               -5-


newspaper  distribution  boxes  painted  in  various  colors  and

featuring the name of the  newspaper and other advertising logos,

which are commonly anchored  to lampposts, signposts, or fixtures

on  the sidewalk.  The plaintiffs maintain a total of thirty-nine

newsracks in  the  district.2   Within  the District,  there  are

eleven stores  that distribute,  or are available  to distribute,

the Newspapers'  publications.  Outside the  District, but within

one  block   of  the   District's  boundaries,   the  Newspapers'

publications  are sold  through  stores and  newsracks.3   It  is

undisputed that no point  within the District is more  than 1,000

feet  (approximately  1/5  of  a  mile)  from  a  source  of  the

Newspapers' publications.  

          Newsracks were first introduced  to the District in the

early  1980s, and  by 1983,  Beacon Hill  residents had  begun to

                    
                              

2   The thirty-nine  newsracks maintained  by the Newspapers  are
broken down as  follows:  Boston  Globe (9); Boston  Herald (10);
                                                                     
The  New York Times (8);  The Wall Street  Journal (4); USA Today
                                                                           
(3); and TAB (5).  In  addition to the Newspapers' newsracks,  at
                      
least  five  other  publishers  maintain  newsracks   within  the
District.  Agreed Statement of Facts at 4, p. 16.

3     The  record  shows that  the  Newspapers'  publications are
available in stores and newsracks near the District as follows:

                    HERALD   USA    GLOBE   WSJ    NYT    TAB

   Stores within
   one block of       4       2      10      2      4      0
   the District
   Newsracks                                  
   within one         4       9       7      1      6      7
   block of the
   District

                               -6-


complain  of the  "unsightliness,  congestion  and  inconvenience

associated with  the vending machines."   The Commission believed

that   the   newsracks   violated   the   guideline   prohibiting

free-standing  signs.   It took  no enforcement  action, however,

because a  city-wide regulation of newsracks  was being discussed

in the early 1980s. 

          In 1990, no regulation  having been adopted, the Beacon

Hill Civic Association petitioned  the Commission for a guideline

to exclude newsracks from  the District.  After holding  a public

meeting  regarding  the  petition,4  the Commission  conducted  a

survey  and completed,  in January,  1991, a  study entitled  the

"Publication Distribution Box Report (the "Report").  See Exhibit
                                                                   

H (in the record).   Soon thereafter, on  February 21, 1991,  the

Commission  held  a  public  hearing5 on  the  proposal  to adopt

guidelines for  newsracks and, ultimately, adopted  the following

guideline:

          Publication  distribution  boxes  (any  boxes
          placed   on   the  sidewalks   to  distribute
          publications,  whether  for  charge  or  not)
          visible  from a  public way  are not  allowed
          within the District. 

In its  decision, the  Commission indicated that  the publication

distribution guideline  ("PDG") was consistent with its guideline

banning freestanding signs and the Commission's decisions denying
                    
                              

4   Although notice of this meeting was mailed to the Newspapers'
main  offices,  notice  was  not received  by  their  Circulation
Departments and,  of the  Newspapers, only  the TAB  appeared and
commented on the petition.

5  Again, although notice was mailed, the Newspapers' Circulation
Departments did not receive the notice and, thus, did not attend.

                               -7-


the  installation   of  traffic  signal  control   boxes  on  the

sidewalks,  and the  regulation of  the installation  of a  cable

television system in the District. 

          A few months  later, on April  1, 1991, the  Commission

notified the Newspapers of  the new guideline.  One  month later,

it requested that the  Newspapers remove their newsracks by  June

1,  1991.    Then,  after  the   Newspapers  requested  that  the

Commission reconsider  its decision to adopt  its regulation, the

Commission  heard testimony  from the  Newspapers in  July, 1991.

After voting to deny reconsideration, the Commission extended the

removal  deadline until  October 1,  1991.   Within a  month, the

Newspapers  brought suit  in  district court  seeking declaratory

relief,  damages, and preliminary and permanent injunctive relief

from  the regulation, on the grounds that it violated their First

Amendment right to distribute newspapers in the District. 

          After  a bench  trial  on stipulated  facts, the  court

ruled from  the  bench that  the  regulation offended  the  First

Amendment: 

          . .  . , "instead of  being narrowly tailored
          with  respect to  the limitation  on speech[,
          the PDG] is  narrowly tailored to  focus only
          on speech.  It  applies to no form  of visual
          clutter other than public[ation] distribution
          boxes. . . ."  Significantly, the trial judge
          was  "troubled  whether  there  is  statutory
          authority   for   the   particular  kind   of
          legislative rule making"  illustrated by  the
          guideline.   He  did not  decide the  case on
          state  law  grounds,  however,  because  "the
          questions     about     the     Architectural
          Commission's authority are at least debatable
          on the present record . . . and perhaps would
          require some supplementation of the record in
          order for the Court to resolve them. . . ."

                               -8-


Globe Newspaper, 40 F.3d at 20 (quoting bench trial transcript).
                         

          After the bench ruling but before judgment had entered,

the  Commission  adopted  a  new  guideline--the  present  Street

Furniture  Guideline--that bans all  "street furniture," not just

newsracks, from the District:

          Street furniture, as defined below, shall not
          be  permitted  in  the  Historic  Beacon Hill
          District  with  the  exception   of  approved
          store-front  merchandise   stands  and  those
          structures  erected  or placed  by authorized
          public  agencies  for  public  safety  and/or
          public welfare purposes.  Street furniture is
          defined as any structure erected or placed in
          the public or private  ways on a temporary or
          permanent basis.

          Authorized   public   safety/public   welfare
          street furniture includes, but is not limited
          to, such structures as street lights, traffic
          lights,  mail  boxes,  fire hydrants,  street
          trees,  and  trash  receptacles.    Any  such
          authorized   public   safety/public   welfare
          street  furniture   or  approved  store-front
          merchandise  stands  shall   be  subject   to
          Commission review  and  shall be  in  keeping
          with the architectural and historic character
          of the District and the criteria for exterior
          architectural   features   as  specified   in
          Chapter 616 of the Acts of 1955 as amended. 

Having done so, the Commission  moved for reconsideration of  the

judgment,  arguing  that  the new  guideline  was  free  from the

constitutional defects of the old.  This time, the district judge

not only  held that the new  guideline fared no better  under the

First Amendment,  but also  that the Commission  lacked authority

under  Massachusetts law to adopt the new regulation.6  See Globe
                                                                           

Newspaper, 847 F. Supp. at 189.
                   
                    
                              

6   We  decline  the Commission's  invitation  to pass  upon  the
validity of the original regulation as that issue is moot.

                               -9-


                            DISCUSSION
                                      DISCUSSION
                                                

    I.  The First Amendment and the Street Furniture Guideline
              I.  The First Amendment and the Street Furniture Guideline

                      A.  Standard of Review
                                A.  Standard of Review

          In an appeal from an adverse ruling after a bench trial

on  the merits, our review is ordinarily quite circumscribed:  we

review   de  novo  the  district  court's  legal  determinations,
                           

according  a  significant  amount  of deference  to  the  court's

factual  determinations and to  most of its  resolutions of mixed

fact/law  issues,  letting them  stand  unless  they are  clearly

erroneous.   See  AIDS Action Comm.  v. MBTA,  42 F.3d  1, 7 (1st
                                                      

Cir. 1994).   In a  case such  as this one,  however, "where  the

trial court is called upon to resolve a number of mixed  fact/law

matters  which  implicate  core  First  Amendment  concerns,  our

review,  at least on  these matters,  is plenary  so that  we may

reduce  the likelihood of "'a forbidden intrusion on the field of

free expression.'" Id. (quoting Bose Corp.  v. Consumers Union of
                                                                           

U.S., Inc.,  466 U.S. 485, 499 (1984) (quoting New York Times Co.
                                                                           

v.  Sullivan, 376  U.S. 254,  285 (1964))).   Besides  furthering
                      

other interests, see  AIDS Action, 42 F.3d at 7,  "de novo review
                                                                    

of the trial court's application of a First Amendment standard to

the  facts before  it   "ensures that  the federal  courts remain

zealous  protectors of  First  Amendment rights."   Id.  (quoting
                                                                 

Duffy v. Sarault, 892 F.2d 139, 142-46 (1st Cir. 1989)).  
                          

                       B.  Legal Framework
                                 B.  Legal Framework

          The First Amendment states that "Congress shall make no

law .  . . abridging  the freedom  of speech, or  of the  press."

                               -10-


U.S. Const. amend.  I.  It  is beyond dispute  that the right  to

distribute  newspapers is  protected under  the First  Amendment.

See City of  Lakewood v.  Plain Dealer Publishing  Co., 486  U.S.
                                                                

750, 768 (1988);  Lovell v.  Griffin, 303 U.S.  444, 452  (1938);
                                              

Gold  Coast Publications, Inc.  v. Corrigan,  42 F.3d  1336, 1343
                                                     

(11th Cir.  1994), cert. denied,      U.S.     , 116  S. Ct.  337
                                         

(1995).    Here,  the parties  do  not  dispute  that the  Street

Furniture  Guideline effectively bans  the use of  newsracks as a

method  of distributing newspaper in the District.  The issue, of

course,  is  whether under  the  circumstances of  the  case, the

Newspapers' First  Amendment rights are  impinged.  We  know that

few  constitutional rights,  if  any, are  absolute, and  in most

constitutional litigation what courts are called upon to do is to

balance  competing fundamental  rights.   See, e.g.,  Denver Area
                                                                           

Educ.    Telecommunications    Consortium,   Inc.    v.   Federal
                                                                           

Communications Comm'n,     U.S.     ,    ; 116 S. Ct.  2374, 2384
                               

(1996); Board of County Comm'rs v. Umbehr,     U.S.    ,    ; 116
                                                   

S. Ct. 2342, 2352 (1996).  Such is the present situation.

          It is by  now axiomatic that  the degree of  protection

provided by  the Constitution  depends "on  the character  of the

property  at issue."  Perry Educ. Ass'n v. Perry Local Educators'
                                                                           

Ass'n,   460 U.S.  37,  44 (1983).7   In  the  instant case,  the
               

                    
                              

7    Distinguishing between,  say, commercial  and non-commercial
speech is  a relevant factor.   See,  e.g., Board of  Trustees v.
                                                                        
Fox, 492  U.S. 469, 480 (1989).   Here, we need  not make precise
             
classifications  because  we  test, and  ultimately  uphold,  the
Street  Furniture Guideline  under  the more  stringent standards
governing noncommercial speech.

                               -11-


"property at issue" is the District's streets and sidewalks.  The

Supreme Court  has repeatedly  recognized public streets  "as the

archetype of a traditional public forum."  Frisby v. Schultz, 487
                                                                      

U.S. 474,  480 (1988)  (noting that "[n]o  particularized inquiry

into the precise nature of a specific street is necessary" as all

public  streets are  public fora).   In these  traditional public

fora,  "places which by long tradition or by government fiat have

been devoted  to assembly and  debate,"   Perry, 460 U.S.  at 45,
                                                         

government's   authority   to   restrict   speech   is   "sharply

circumscribed."  Id.  As the Court in Perry explained,
                                                     

          [f]or  the state  to enforce  a content-based
          exclusion it must show that its regulation is
          necessary   to   serve  a   compelling  state
          interest  and that  it is  narrowly drawn  to
          achieve that end.

Id.   In traditional public fora,  content-based restrictions are
             

presumptively  invalid and  subject to  "strict" scrutiny.   See,
                                                                          

e.g., Ackerly Communications of Mass., Inc. v. City of Cambridge,
                                                                          

88 F.3d 33, 36 (1st Cir. 1996); National Amusements, Inc. v. Town
                                                                           

of Dedham, 43 F.3d 731,  736 (1st Cir. 1995).  The Court in Perry
                                                                           

made clear, however, that in traditional public fora 

          [t]he  state may also  enforce regulations of
          the  time,  place, and  manner  of expression
          which   are  content-neutral,   are  narrowly
          tailored  to  serve a  significant government
          interest,  and  leave open  ample alternative
          channels of communication.

Perry, 460  U.S. at 45.  Such time, place, and manner regulations
               

are  subject to  "intermediate"  scrutiny.   See, e.g.,  National
                                                                           

Amusements, 43 F.3d at 736.
                    

          Given  the  "differing   analytic  modalities,  it   is

                               -12-


unsurprising  that   many  First   Amendment  battles   over  the

constitutionality of  government regulations start with  a debate

about what level  of scrutiny is appropriate."  Id.  at 737.  The
                                                             

instant  case is no exception.  The key issue is thus determining

whether  the  Street  Furniture  Guideline  is  content-based  or

otherwise has  a  content-based  impact  in  which  publications,

particularly newspapers,  are singled out for negative treatment,

as is  claimed by the  Newspapers, or  is content neutral  on its

face  and  application, as  is alleged  by  the Commission.   The

answer to this inquiry will allow  us to establish what level  of

scrutiny, strict or intermediate, is appropriate, a finding which

will ultimately settle the outcome of this controversy.

         C.  Content-Neutrality and Content-Based Impact
                   C.  Content-Neutrality and Content-Based Impact

          As  this  circuit has  noted,  "[t]he  concept of  what

constitutes  a  content-based  as opposed  to  a  content-neutral

regulation has  proven protean in  practice."   Id. at 737.   The
                                                             

Court's cases  "teach that the 'principal  inquiry in determining

content neutrality, in speech cases generally and in time, place,

or manner  cases in  particular,  is whether  the government  has

adopted a regulation  of speech because of  disagreement with the

message  it conveys.'"  Id. (quoting Ward v. Rock Against Racism,
                                                                          

491  U.S. 781, 791 (1989)).   "A regulation  that serves purposes

unrelated to the content of expression is deemed neutral, even if

it has an incidental  effect on some speakers or messages but not

others."  Ward, 491 U.S. at 791.  
                        

          Under this  test, the Street  Furniture Guideline seems

                               -13-


to be the very  model of a  content-neutral regulation.  It  does

not  make or  otherwise demand  reference to  the content  of the

affected  speech,  either  in  its  plain  language  or   in  its

application.  Indeed, as  applied to newsracks, it operates  as a

complete  ban without  any reference  to the  content of  a given

publication whatsoever:   uniquely  concerned  with the  physical

structure  housing  the speech,  it  restricts only  the  mode of

distribution and would plainly apply even if they were empty.  As

such, it seems to be an example  of the very kind of total ban on

newsracks which  Justice Stevens  was willing to  assume arguendo
                                                                           

might  be  constitutional  in  City of  Cincinnati  v.  Discovery
                                                                           

Network, Inc.,  507  U.S.  410,  427-28 (1993)  (holding  ban  on
                       

newsracks to  be  content-based  because  determining  whether  a

newsrack fell  within ban  required reference to  a publication's

content).8  Furthermore, like  the ban on posted signs  which the

Court upheld in City of Los Angeles v. Taxpayers for Vincent, 466
                                                                      

                    
                              

8    Commenting  on  Justice Steven's  observation  in  Discovery
                                                                           
Network,  the  district  court  noted that  "[t]he  notion  seems
                 
strange that  a broader ban on  speech is more acceptable  than a
narrower ban."  Globe  Newspaper, 847 F. Supp. at  195-96 (citing
                                          
Justice Rehnquist's  dissenting  statement in  Discovery  Network
                                                                           
that "it scarcely seems logical that  the First Amendment compels
such  a result").   Discussing  whether First  Amendment doctrine
creates--to   use  the   district  court's   phrase--a  "perverse
incentive  to regulate more speech,"  id. at 195,  does not alter
                                                   
out ultimate  conclusion that the present  regulation is content-
neutral.  We, therefore, decline the invitation to engage in this
unnecessary  dialogue.  We note  in passing, however,  that it is
not unprecedented in  constitutional jurisprudence that "broader"
regulations  are constitutional  while "narrower"  ones  are not.
See, e.g., 44  Liquormart, Inc.  v. Rhode Island,      U.S.     ,
                                                          
   ,  116 S.  Ct. 1495, 1513  n.20 (1996)  (citing R.A.V.  v. St.
                                                                           
Paul,  505 U.S. 377  (1992) and Cincinnati  v. Discovery Network,
                                                                          
507 U.S. 410 (1993)).

                               -14-


U.S.  789,  804-05  (1984),  the Street  Furniture  Guideline  is

directed  at   aesthetic  concerns   and  is  unrelated   to  the

suppression of  ideas:  indeed,  nothing in  the record  suggests

that the challenged regulation arose out of an effort to suppress

any particular message communicated through the newsracks, nor do

the  Newspapers even contend as much.9  That the Street Furniture

Guideline results in  a total  ban on newsracks  is nothing  more

than an  incidental  effect  of  its  stated  aesthetic  goal  of

enhancing the  historic architecture of the  District by reducing

visual clutter:   there is  nothing in the  record to  contradict

this. 

          The  Newspapers contend,  however, that  this directive

has a  content-based impact,  because it singles  out publishers,

and  most significantly  daily  newspapers,  serving  Boston  for

special,  negative  treatment.   In  advancing  its  "targeting,"

"differential  treatment," and "censorial effects" arguments, the

Newspapers urge us to test the Street Furniture Guideline against

Minneapolis  Star & Tribune v. Minnesota Comm'r of Rev., 460 U.S.
                                                                 

575 (1983),  and Leathers v. Medlock,  499 U.S. 439 (1991).   The
                                              

district court,  in their view, correctly  concluded that because

the  regulation   exempts  store-front  merchandise   and  public

safety/welfare  structures,  it  singles the  press  for  special
                    
                              

9   We note further there  is no suggestion,  let alone argument,
that the  Street Furniture Guideline is  content-based because it
is   "format-based,"   applying   only   to   print   media,   or
"distribution-based,"  applying  only  to  newsracks:   in  other
words,  no  argument  that the  SFG  is  designed  to suppress  a
particular  message  carried only  through  either  of these  two
media.  

                               -15-


treatment and, thus, raises "similar concerns . . . of 'censorial

effects'"  as  found by  the Court  in  Minneapolis Star.   Globe
                                                                           

Newspaper, 847 F. Supp. at 199.
                   

          We  disagree.  As an initial matter, we are of the view

that  reliance upon Minneapolis  Star by both  the Newspapers and
                                               

the  district court  is misplaced  in the  instant case.   First,

Minneapolis Star, one of  a line of cases establishing  rules for
                          

the economic regulation  of the  press, did not  involve a  time,

place and manner  restriction.   The tax on  newsprint there  was

held unconstitutional,  because it applied only to  the press and

discriminated in favor  of one class of  publishers over another;

i.e., it  was not generally  applicable.   Minneapolis Star,  460
                                                                     

U.S.  at  581.   More  importantly, unlike  the  Street Furniture

Guideline   which  adversely   affects   only   one   method   of

distribution,  the   regulation  there  rendered  all   forms  of

circulation  more  burdensome.   Second,  unlike  the  case of  a

discriminatory  tax,  the  Commission  asserts,  and  the  Street

Furniture Guideline  present regulation advances,  colorable non-

content-discriminatory purposes:   aesthetics.   Last, we believe

it is not  coincidental that  neither of the  two newsrack  cases

decided by the Court, Discovery Network and Plain Dealer, engaged
                                                                  

in a Minneapolis Star  analysis.  Indeed, none of the  cases that
                               

have  dealt  with  restrictions   on  newsracks  have  found  the
                                                         

restrictions to be content-based, have a content-based impact, or

otherwise  trigger strict scrutiny  because they  singled-out the
                                                     

press for  regulation;  in fact,  Minneapolis  Star is  not  even
                                                             

                               -16-


mentioned in the two  newsrack cases decided  by the Court.   See
                                                                           

generally Discovery Network, 507 U.S. 410; Plain Dealer, 486 U.S.
                                                                 

750.10   That  aside,  even "inspect[ing]  this case  through the

precedential prism  of Minneapolis Star and  Leathers,"  National
                                                                           

Amusements, 43 F.3d at 740, leaves us unpersuaded that there is a
                    

cognizable basis for invoking strict scrutiny.

          In  National   Amusements,  a   panel  of  this   court
                                             

extensively  discussed  Minneapolis  Star and  Leathers.    After
                                                                 

noting   the  Court's   statement   in   Minneapolis  Star   that
                                                                    

"differential  treatment,  unless   justified  by  some   special

characteristic  of  the press,  suggests  that  the goal  of  the

regulation  is not  unrelated to  suppression of  expression, and

[that]   such  a   goal   is   presumptively   unconstitutional,"

Minneapolis Star, 460 U.S. at  585, the panel went on to  discuss
                          

that in Leathers "the  Court refined the analysis it  had crafted
                          

in Minneapolis Star[.]"   National  Amusements, 43  F.3d at  739.
                                                        

Leathers explains "that targeting engenders  strict scrutiny only
                  

when regulations  (1) single  out the  press, (2) take  aim at  a

small group of speakers, or (3)  discriminate on the basis of the

content of protected speech."  Id. at 739-40.  Essentially, then,
                                            

because the  Street Furniture Guideline does  not discriminate on

the  basis  of  content,  the Newspapers'  arguments  for  strict

                    
                              

10   The only  mention of  Minneapolis Star  is in Chief  Justice
                                                     
Rehnquist's  dissent  in Plain  Dealer, 486  U.S.  at 797  & n.17
                                                
(finding  Minneapolis  Star-based  argument  that  provision  was
                                     
invalid because  it  applied  only  to newsracks  and  not  other
"users" of the public streets to be "inapposite and unpersuasive"
in that case).

                               -17-


scrutiny based  on targeting and differential  treatment hinge on

one or both of the first two criteria identified in Leathers.
                                                                      

          We  note  first that,  to  the  extent the  Newspapers'

"targeting"  and  "differential treatment"  arguments essentially

rest  upon the notion  that strict  scrutiny is  always justified

when  the practical  effect of  a regulation  is to  regulate the

First  Amendment  rights  of  a  select  group,  this  notion  is

misguided.  National  Amusements, 43  F.3d at 739.   Simply  put,
                                          

this notion 

          flies in the  teeth of the secondary  effects
          doctrine.    Under  [this]  formulation,  any
          regulation  that has an  effect on fewer than
          all  First  Amendment  speakers  or  messages
          could be deemed to be a form of targeting and
          thus subjected  to strict scrutiny.   Yet the
          Supreme   Court   has   recognized   that   a
          municipality lawfully may enact  a regulation
          that  "serves  purposes   unrelated  to   the
          content of expression . . . even if it has an
          incidental   effect   on  some   speakers  or
          messages but not others."  

Id. at 740 (quoting Ward, 490 U.S. at 791).  More importantly, 
                                  

          [i]n  Minneapolis Star,  the  Court  did  not
                                          
          condemn all regulations that single out First
          Amendment    speakers     for    differential
          treatment;  rather,  the  Court  acknowledged
          that certain forms of  differential treatment
          may   be   "justified    by   some    special
                                                                 
          characteristic" of the regulated speaker.
                                  

National Amusements,  43 F.3d  at 740 (quoting  Minneapolis Star,
                                                                          

460 U.S. at 585 (emphasis added)).  Most relevant  to the instant

case,  noting that  "[s]econdary effects  can comprise  a special

characteristic  of a  particular speaker  or group  of speakers,"

this  court  concluded  that "the  language  .  .  . quoted  from

Minneapolis  Star comfortably  accommodates an  exception to  the
                           

                               -18-


prohibition on  differential treatment  for regulations  aimed at

secondary effects, so long as the disparity is reasonably related

to a  legitimate government  interest."  National  Amusements, 43
                                                                       

F.3d at 740.  

          The  Street  Furniture  Guideline  falls   within  that

exception.   As  an  initial matter,  we  note that  there is  no

indication   that   the  Commission's   alleged   "targeting"  or

"differential  treatment" was  done  in a  purposeful attempt  to

interfere with the Newspapers' First Amendment activities:  while

it clearly  takes away one method of  distribution, other methods

are  left untouched.   See ante at 5  n.1 and at  6 n.3; see also
                                                                           

Gold  Coast,  42  F.3d  at 1345  (rejecting  disparate  treatment
                     

argument  where  there was  no  evidence  regulation was  enacted

because of a dislike  with the message conveyed).   Cf. Leathers,
                                                                          

(finding tax measure avoided pitfalls because, for example, there

was "no indication" that Arkansas "targeted cable television in a

purposeful  attempt  to interfere  with  .  .  . First  Amendment

activities").  

          More  importantly,  "street  furniture"  can  obviously

create  or  add to  visual clutter  in  different ways  such that

solutions calling  for differential treatment might be warranted.

Cf. Renton v.  Playtime Theaters,  Inc., 475 U.S.  41, 49  (1985)
                                                 

(noting that city treats certain movie theaters differently based

on the  markedly different effects upon their surroundings).  See
                                                                           

Discovery  Network, 507 U.S. at 430 (noting that unlike speech in
                            

Renton "there  [were] no  secondary effects attributable  to" the
                

                               -19-


commercial-publication newsracks that distinguished them from the

non-commercial publications  newsracks).   While  the  Newspapers

complain that  the Street  Furniture Guideline "affects  no other

similarly  situated object"  in the  District, the  truth  of the

matter is that there simply is no other such object.  Not only is

there  no  record  evidence  that  any  other  entity--public  or

private--uses  newsracks or  other  objects  that  are  similarly

anchored to lampposts, signposts, or fixtures on the sidewalks to

distribute its product to the public, but there is also no record

evidence  that such  an  entity  would  not  be  subject  to  the

challenged  regulation.   In  our view,  that  there is  no  such

evidence, let alone a suggestion to that effect, only underscores

the  "uniqueness"  of the  newsracks and  the  way in  which they

impact upon the District. 

          In reaching  our conclusion, we  are not swayed  by the

district  court's  findings that  "[g]overnmentally-placed street

furniture is exempted, and merchandise-store fronts are subjected

to no  more stringent review than they ever were" and/or that the

"only apparent effect of the [Street Furniture Guideline] will be

the  removal  of [the  Newspapers']  publication  boxes."   Globe
                                                                           

Newspaper,  847 F.  Supp. at  199.   Contrary to  the Newspapers'
                   

contentions, that exempt street  furniture, store-front signs, or

other tangible signs of modern life may also constitute or add to

"visual  clutter"  does not  necessarily render  the differential

treatment unjustified:  this  argument ignores legitimate, if not

obvious,  differences  among  those  on-street  or  other visible

                               -20-


objects  that are  essential to the  public safety  and welfare--

street  and traffic  lights,  mail boxes,  fire hydrants,  street

trees,  traffic  and parking  signs,  trash  receptacles, parking

meters  and hitchposts--and the  preferred distribution  means of

private  entities.    See  Plain  Dealer,  486   U.S.  at  797-98
                                                  

(Rehnquist, J.,  dissenting) (finding difference  between "public

services  of a  quasi-governmental  nature" and  newsracks to  be

significant).   Although  the  record  is  devoid  of  any  facts

regarding  store-front stands,11  the  Newspapers' argument  also

seems  to  ignore practical  and  historical  differences between

merchants' on-site  signs and bulky newsracks  anchored along the

sidewalks.   It is  safe to  assume, at least  in the  absence of

record  evidence to  the  contrary, that  the newsracks'  overall

bulky structure  is reasonably predictable as  compared to store-

front signs,  which lend themselves more  readily to case-by-case

review:   designing  the newsracks'  appearance may  reduce their

complained-of  "unsightliness"  but it  does not  eliminate their

complained-of "congestion and inconvenience." 

          Perhaps most importantly, we disagree with the district

court's conclusion  that,  as  in  Minneapolis  Star,  "[s]imilar
                                                              

concerns . . . in the  sense of 'censorial effects' are raised by

the  . . . Street Furniture Guideline[]," Globe Newspaper, 847 F.
                                                                   

Supp. at  199.  Not only  is there no record  evidence to support

                    
                              

11    Interestingly  enough, the  Newspapers  did  not raise  the
differential treatment of store-front  signs when they challenged
the  first regulation banning newsracks, despite the fact that it
would have the same effect of exempting those structures.

                               -21-


the conclusion that, because  of the regulation, publishers might

be  chilled by  the threat  of restrictions  on other  methods of

distribution, we  fail to  countenance any reasonable  basis upon

which to  ground such  a  fear:   none of  the  other methods  of

distribution  depend upon  structures  which are  subject to  the

Commission's jurisdiction.  Furthermore, because it is a complete

ban  upon newsracks, it does not provide for, or otherwise grant,

the   Commission   any--let   alone    unbridled--discretion   in

determining what  newsracks will be  allowed.  See  Plain Dealer,
                                                                          

486  U.S.  at 769-72.    As  to the  Newspapers'  claim that  the

censorial effects of the Street Furniture Guideline extend beyond

the District, we find nothing in the record, other that this bald

assertion,  to merit such a conclusion.  The allegation that this

regulation "sends  affected publishers  the message that  if they

criticize, annoy or otherwise offend any official with power over

any  forum,  they may  face  another expensive  and  futile court

battle"  implies that the  Commission has acted  in a retaliatory

manner by enacting this legislation, an argument which is totally

unsupported by any evidence.

          Finally, we  are unpersuaded  by  the Newspapers  claim

that, because  the regulation  deprives publishers of  an already

significant and  still growing  percentage of their  readers, its

impact  is  hardly  "incidental."    While,  as  alleged  by  the

Newspapers, newsracks may indeed be  the "indisputable workhorse"

of the daily press (a contention belied by the evidence regarding

the District, ante at 5 n.1), nothing in the record suggests, let
                            

                               -22-


alone demonstrates,  how the removal of  the District's newsracks

is  so burdensome that it is not "incidental."  As we see it, the

Newspapers' complaint boils down  to the potential reader passing

through  the District or the  non-subscribing resident and, as we

discuss  later,   ample  alternative  channels   exist  for   the

Newspapers  to  reach even  these  accidental transients  passing

through  the District as well as those readers with more frequent

ties to the District.

          In sum, we find no cognizable basis for invoking strict

scrutiny and, thus, apply an intermediate level of scrutiny.

  D.  The Street Furniture Guideline Under Intermediate Scrutiny
            D.  The Street Furniture Guideline Under Intermediate Scrutiny

          Strict scrutiny aside, restrictions on the time,  place

and manner  of protected  expression in  a public forum--and  the

Street Furniture Guideline's effective  ban on newsracks upon the

District's public  and private ways certainly qualifies as such a

restriction--should  be  upheld so  long  as  they are  "content-

neutral,   .  .  .  narrowly  tailored  to  serve  a  significant

governmental  interest,  and  allow  for  reasonable  alternative

channels  of communication."    Perry,  460  U.S.  at  45.    See
                                                                           

Discovery Network, 507 U.S. at 428-431 (applying time, place, and
                           

manner test  to regulation of  newsracks in public  forum); Plain
                                                                           

Dealer, 486 U.S. at 763 (noting that  the Court would apply time,
                

place,  and manner  test to  a hypothetical  ordinance completely

prohibiting a particular manner of expression); see also National
                                                                           

Amusements, 43 F.3d at 741 (citing other cases).  Cf. Capitol Sq.
                                                                           

Review Bd.  v. Pinette,     U.S.    ,    , 115 S. Ct. 2440 (1996)
                                

                               -23-


(noting that "a ban  on all unattended displays . . . might be" a

reasonable, content-neutral time, place and manner restriction). 

As  we have already discussed, the  Street Furniture Guideline is

content-neutral.    We  turn,  thus,  to  the  remainder  of  the

analysis.  

         Aesthetics:  A Significant Government Interest?
                   Aesthetics:  A Significant Government Interest?

          Pointing to the fact  that preservation of the District

"as a landmark" is mandated  by state law, see Acts of  1955, ch.
                                                        

616,     12,  the  Commission   contends  that  its  interest  in

preserving the District's historic and architectural character is

a  substantial  government  interest  that  justifies a  narrowly

tailored restriction.   The Newspapers  roundly disagree, arguing

that the Commission's invocation  of its statutory purpose cannot

justify a  ban of newsracks  in a  public forum.    The  district

court  did not decide either  way.  Instead,  it took for granted

that the Commission satisfied the significant government interest

prong  when  it   "assume[d]  arguendo   that  the   Commission's

[a]esthetic  interest  is  greater   than  that  of  the  average

community, because  [the District] has been  designated a special

historic district."   Globe Newspaper, 847 F. Supp. at 194. 
                                               

          The  Commission  has  certainly  met  the  "significant

governmental interest"  prong.   On more  than one occasion,  the

"Court  has  recognized  aesthetics  .  .  . as  [a]  significant

government interest[] legitimately  furthered through  ordinances

regulating First Amendment expression in various contexts."  Gold
                                                                           

Coast, 42 F.3d at 1345 (citing cases).  Although there is no need
               

                               -24-


to  accord  the Commission  a  greater than  average  interest in

aesthetics,  it  would not  be unreasonable  to  do so  given its

statutory mandate as well as the District's significance  to both

Massachusetts  and the  nation as  a whole,  as evidenced  by its

designation  as a National Historic Landmark.  See 36 C.F.R. 65.2
                                                            

(stating that  such designations are reserved  for "properties of

exceptional  value to  the nation  as a  whole  rather than  to a

particular State or locality").

          We are  not swayed  by the  Newspapers' claim  that the

Commission's  aesthetic interests cannot constitute a significant

government  interest where a ban  in a public  forum is involved.

Although it  did not explicitly  address, or otherwise  test, the

legitimacy  of aesthetics through a  public forum lens, the Court

in  Discovery  Network  acknowledged  that  the  city's  asserted
                                

interest in  aesthetics was  an "admittedly  legitimate" interest

justifying  its  regulation  of sidewalk  newsracks.    Discovery
                                                                           

Network, 507 U.S. at  424-425 (holding that newsrack regulation's
                 

distinction between commercial and non-commercial speech  bore no

relationship  "whatsoever" to  its asserted  aesthetic interest).

Indeed,  the Newspapers'  contentions to  the contrary,  there is

abundant authority for the  proposition that aesthetic  interests

constitute a significant  government interest justifying  content

neutral,  narrowly tailored  regulations of  a public  forum that

leave open ample alternative channels.  See, e.g., Gold Coast, 42
                                                                       

F.3d  at 1345 (recognizing  aesthetics as "significant government

interest[]"  when  upholding  ordinance  regulating  newsracks in

                               -25-


traditional  public forum);  Chicago  Observer, Inc.  v. City  of
                                                                           

Chicago, 929 F.2d 325, 328  (7th Cir. 1991) (upholding regulation
                 

of  newsracks' advertising  and size  as justified  by "[c]ities'

[interest in]  curtail[ing]  visual clutter,  for  aesthetic  and

safety  reasons"); Plain  Dealer, 794  F.2d at  1147 (recognizing
                                          

aesthetics  as  a  "substantial" government  interest  justifying

total ban of newsracks in residential areas).

          Our   conclusion   that   the  Commission's   specified

interests are "significant" does  not end the inquiry.   As "[i]n

most cases, the  outcome [of this prong] turns not on whether the

specified interests  are significant,  but rather on  whether the

regulation is narrowly tailored to serve those interests."   Gold
                                                                           

Coast, 42 F.3d at 1345.
               

       Is the Street Furniture Guideline Narrowly Tailored?
                 Is the Street Furniture Guideline Narrowly Tailored?

          As the district court correctly set forth, the Court in

Ward "explained  that the  narrow tailoring requirement  does not
              

mandate  a  least restrictive  means  analysis:   '[r]ather,  the

requirement of narrow tailoring is satisfied so long as the . . .

regulation promotes a substantial government interest that  would

be achieved  less effectively absent the  regulation.'"  National
                                                                           

Amusements, 43 F.3d at 744 (quoting  Ward, 491 U.S. at 799).  The
                                                   

regulation will  be valid  if it  does not burden  "substantially

more"  speech  than  is   necessary  to  further  the  government

interest.   Ward, 491  U.S. at  799; see Gold  Coast, 42  F.3d at
                                                              

1345.    Where aesthetic  interests are  at play,  the challenged

regulation must  be judged  by overall context:   the  government

                               -26-


must show that the regulation of the feature at issue "would have

more  than a  negligible impact  on aesthetics,"  which generally

requires  that   the  government  be   making  a  bona   fide  or
                                                                       

"comprehensive  coordinated effort" to address aesthetic concerns

in  the affected community.   See Metromedia, Inc.  v. San Diego,
                                                                          

453 U.S. 490, 531 (1980).

          In  a  nutshell,  the  district  court  held  that  the

challenged  regulation  did  not  pass  muster  under  the  First

Amendment because  the Commission  "has shown  no reason  why its

interest in preserving  the architectural and historic  character

of  the [D]istrict  cannot  be met  by,  for example,  subjecting

newsracks  and other street furniture to  the same review process

as store-front merchandise racks."   Globe Newspaper, 847 F.Supp.
                                                              

at 194.  In reaching this conclusion, the district court took its

cue from the  Court's statement  in Discovery Network:   while  a
                                                               

regulation need not satisfy the "least-restrictive-means" test,12

"if there are  numerous and obvious less-burdensome  alternatives

to the restriction on . .  . speech, that is certainly a relevant

consideration."  Discovery Network, 507 U.S. at 417 n.13.13  With
                                            
                    
                              

12  See Gold Coast, 43 F.3d at 1346 n.12 (noting that reliance on
                            
newsrack cases  using "least restrictive means"  is misplaced due
to subsequent Supreme Court cases rejecting that standard).

13  Although the Court in Discovery Network made this observation
                                                     
while applying the test applied to commercial  speech, see, e.g.,
                                                                          
Board of Trustees, 492 U.S. at 480, "[b]ecause commercial  speech
                           
receives less First Amendment protection than does non-commercial
speech  . . . and  [because] intermediate scrutiny  also does not
impose  a  'least-restrictive-means'  analysis,  . .  .  ,  [this
observation]   clearly  applies   to  determinations   of  narrow
tailoring  under intermediate  scrutiny."   Chesapeake  & Potomac
                                                                           
Telephone Co. of VA v. United States, 42 F.3d 181,  199 n.29 (4th
                                              

                               -27-


this in mind, the district court observed that

          [t]he  SFG  assumes   that  "street   lights,
          traffic  lights,  mail boxes,  fire hydrants,
          street trees, and  trash receptacles," can be
          designed in such a  fashion that they will be
          "in  keeping  with   the  architectural   and
          historic  character of  the  District."   The
          same  is  true  for  store-front  merchandise
          stands.  .  . .    There is  no  showing that
          newsracks  are  any  more inherently  out  of
          keeping with the  architectural character  of
          the [District] than other  modern innovations
          that have been approved by the  Commission on
          the basis of their external design features. 

Globe  Newspaper, 847 F.Supp. at 194-95.  In the district court's
                          

view,  "the preference  given  to 'public'  street furniture  and

store-front stands . . . [i]s evidence that the [Street Furniture

Guideline]  . .  . is  .  . .  not narrowly  tailored," id.,  and
                                                                     

"burdens substantially more speech than is necessary to serve the

Commission's  interest  in  preserving   the  character  of   the

District," id.  The Newspapers contend that this is correct.
                        

          We  disagree,  and  conclude  that  the  regulation  is

narrowly tailored.  First,  and without a doubt, it  promotes the

Commission's significant or  substantial14 government interest in

preserving the District's aesthetics:  as the SJC observed,  "the

[C]ommission  has determined that  [newsracks] are inappropriate,

in part  because they did  not exist at  the time with  which the

                    
                              

Cir. 1994).

14  "The term  'significant interest' is equivalent to  the terms
'important  interest'  and  'substantial  interest,'   and  these
phrases  are  often used  interchangeably."   Rodney A.  Smolla &
Melvin Nimmer, A Treatise on The First Amendment,   3.02[3][A] at
                                                          
3-36 &  n.95 (1994)  (noting that  Ward,  491 U.S.  at 796,  uses
                                                 
"significant" and "substantial" in adjacent sentences).

                               -28-


[C]ommission's   preservation  efforts  are  concerned."    Globe
                                                                           

Newspaper,  421 Mass. at 721.  Second,  as the Report's review of
                   

the  five  available  alternatives15 indicate,  the  Commission's

aesthetic interest  in  preserving the  District's  historic  and

architectural  character would  not  be achieved  as effectively,

absent the regulation:   banning the newsracks would effectively,

as the  Commission's Report  observed, most completely  "reverse"

their inappropriateness and "be most consistent with the purposes

of  the [D]istrict."16   Exhibit  H at  7.   Finally, it  does so
                    
                              

15    The  dissent levels  several  attacks  at  the Commission's
consideration  of the  five available  alternatives.   We believe
that none of these contentions withstand scrutiny.  First, if, by
requiring  that the  Commission "actively  consider[] alternative
newsrack design proposals," the dissent means to suggest that the
Commission  was required  to implement  or experiment  with other
alternatives  before finally  choosing the  total ban,  we simply
disagree that Discovery Network requires this.
                                         
          Second, that  the Commission  failed to send  notice of
the public hearing to  the plaintiffs' circulation departments is
irrelevant  because  the  Commission  granted  a  reconsideration
hearing upon the Newspapers'  request after the original  ban was
promulgated.
          Finally, we disagree with the dissent's last point that
the   Commission's  failure   to   regulate   newsracks   on   an
individualized  basis,  as  it  does  some  other  appurtenances,
displays  a  decision  lacking  careful calculation.    That  the
Commission  has chosen a total ban on only newsracks, and applied
different  measures more  relevant  to  the other  appurtenances,
shows that  the Commission  made its  determination based  on the
interests and concerns uniquely related to newsracks.

16  The dissent contends that the Commission's actions -- holding
two public meetings, conducting a survey, publishing a study, and
taking additional testimony at the  Newspapers' request -- do not
evidence a  "carefully calculated" determination that  the ban on
newsracks  is the  most suitable  solution "proportionate  to the
resulting  burdens  on any  protected First  Amendment activity."
See  post at  5-6  (citing Discovery  Network,  507 U.S.  at  416
                                                       
n.12).  The dissent  suggests that the Commission's  decision was
not  "carefully  calculated"  because  it  failed  to  employ  or
consider incremental, experimental alternatives to a total ban on
newsracks.  Id. at 6.  We believe, however, that the Commission's
                         

                               -29-


without burdening "substantially more"  speech than is necessary:

it  does not  burden, or  otherwise adversely  affect, any  other

means of distribution, including the use of street vendors in the

public forum.   See ante at  5 n.1.  Significantly,  we note that
                                  

the  district court  acknowledged,  albeit implicitly,  that  the

challenged regulation  meets this test:   nowhere in  its opinion

did  the  district  court  conclude  that  the  Street  Furniture

Guideline would fail to advance the Commission's interest or that

its  interest  would  be   achieved  as  effectively  absent  the

regulation.

          In  reaching  our conclusion,  we  are  mindful of  the

district court's "findings" that the Commission's interest  could

not be  met  by,  say, "subjecting  newsracks  and  other  street

furniture to  the same review process  as store-front merchandise

racks,"  and   that  it  treats  some   "street  furniture"  with

"preference."    Unlike the  district court,  however, we  do not

conclude that  such findings compel a  determination--at least in

this   case--that   the   Street   Furniture   Guideline   burden

"substantially more"  speech than is necessary  to accomplish its

purpose  and, thus,  is narrowly  tailored.   While the  district

                    
                              

study, in addition to  its other actions, demonstrate that  it in
fact carefully  calculated its determination  of the  alternative
that most comprehensively met  each of its interests and,  at the
same time, burdened no more speech than necessary to further this
interest.   See Ward, 491 U.S.  at 799.  Additionally,  we do not
                              
read National Amusements  to require the Commission  to engage in
                                  
experimental  employment of  alternative  measures  or  otherwise
engage   in  further   calculation   of   the  "suitability"   of
alternatives  beyond that  which  its study  demonstrates it  has
done.

                               -30-


court   correctly  considered   the  fact   that  less-burdensome

alternatives  exist, it gives too much weight to that fact alone.

In so  doing, it essentially  discounts from the  equation Ward's
                                                                         

inquiry into  whether  the Street  Furniture Guideline  "promotes

[the Commission's  interests such] that [they]  would be achieved
                                                                           

less effectively absent the [Street Furniture Guideline]."  Ward,
                                                                          

491 U.S. at 799 (emphasis added).17

          We explain:    As  an  initial  matter,  the  Court  in

Discovery Network  explained that the existence  of "numerous and
                           

obvious  less-burdensome  alternatives  .  .  .  is  certainly  a
                                                                           

relevant consideration."  Discovery Network, 507 U.S. at 418 n.13
                                                     

(emphasis added).  Standing alone, this plainly means that, while

"certainly a relevant consideration,"  id., it is not necessarily
                                                    

a  controlling  one:  i.e.,  that  "numerous  and  obvious  less-
                                    

burdensome alternatives" exist does  not automatically compel the

conclusion that a regulation  burdens "substantially more" speech

than is  necessary.  When read in light of Ward, it becomes clear
                                                         

that   less-burdensome  alternatives   must   be  considered   in

connection with  the inquiry into whether,  absent the challenged
                                                                           

regulation,   the  government's   interests  are   achieved  less
                                                                           

effectively.    Giving  too  much  weight  to  the  existence  of
                     

                    
                              

17   The district court,  despite its statement  to the contrary,
seems  to have applied the "least restrictive means" test when it
calibrated the "narrow-tailoring" scales.  In closing, it stated:
"A  regulator's declaration  of benign  purpose cannot  justify a
needless burden on rights of expression caused by the regulator's
blunt instrument  when finer  instruments are available."   Globe
                                                                           
Newspaper, 847 F. Supp. at 200.
                   

                               -31-


alternatives,  without  calibrating  the scales  to  account  for

differences between  them and the challenged  regulation in terms

of overall effectiveness and impact on aesthetics, may result--as

here--in  error:    that  the  record,  here,  reveals  that  the

Commission's interests  are achieved less  effectively absent the
                                                                           

Street Furniture Guideline was apparently lost in the shuffle.
                                    

          In  other  words,  the Court's  qualifier  in Discovery
                                                                           

Network must, in turn, be qualified--or, rather, "re-qualified"--
                 

by  its language in Ward,  lest Ward's explicit  rejection of the
                                              

"least  restrictive  means"  test  be reduced  to  a  meaningless

phrase.  As the Court made clear in Ward: 
                                                  

            So  long  as  the  means  chosen  are   not
          substantially   broader  than   necessary  to
          achieve  the government's  interest, however,
          the  regulation will  not  be invalid  simply
          because   a   court   concludes    that   the
          government's  interest  could  be  adequately
          served   by    some   less-speech-restrictive
          alternative.  "The validity of  [time, place,
          and manner]  regulations does  not turn  on a
          judge's   agreement   with  the   responsible
          decisionmaker concerning the most appropriate
          method  for promoting  significant government
          interests"  or  the  degree  to  which  those
          interests should be promoted.

Ward,  491 U.S. at 800  (quoting United States  v. Albertini, 472
                                                                      

U.S. 667, 689 (1985).   As the Sixth Circuit  observed, the Court

"has  repeatedly   deferred   to  the   aesthetic  judgments   of

municipalities  and  other   government  bodies  when  evaluating

restrictions on protected  expression."  Gold  Coast, 42 F.3d  at
                                                              

1346  (citing,  among  others,  Vincent, 466  U.S.  at  807,  and
                                                 

Metromedia,  453 U.S. at 512). Of  course, as Discovery Network's
                                                                         

language implicitly reaffirms,  courts are not merely to defer to

                               -32-


the   government's   subjective   judgment;  instead,   aesthetic

considerations  must  be  judged   by  overall  context  and  the

government must make its requisite showing.  Metromedia, 453 U.S.
                                                                 

at 530.  

          Under  this rubric, while  we do  not dispute  that the

Commission could have adopted  a less drastic solution, the  fact
                          

that it chose  not to does  not mean that  it did not  "carefully

calculate[]  the costs and benefits associated with the burden on

speech imposed  by [the Street Furniture  Guideline]."  Discovery
                                                                           

Network, 507 U.S. at 417.   In Discovery Network the Court  found
                                                          

that the city there  did not make a careful calculation  based on

the  fact that it did not address its "recently developed concern

about newsracks  by regulating their size,  shape, appearance, or

number." Id.   In this regard, it also noted that the "benefit to
                      

be  derived from the removal  of 62 newsracks  while about 1,500-

2,000 remain in place  was considered 'minute' by  the [d]istrict

[c]ourt and 'paltry' by the [c]ourt of [a]ppeals."  Id. 
                                                                 

          Unlike the  city  in Discovery  Network,  however,  the
                                                           

Commission's actions since newsracks  became a subject of concern

in  the  early  1980s   --including  survey,  report  and  public

hearings-- demonstrate that it carefully calculated the costs and

benefits.  The path it chose to follow--eliminating the newsracks

altogether--is  the most  effective  solution  aimed at  reducing

visual clutter and preserving the  District's historic character.

Designing the newsracks to better "blend in" and conform with the

District's architectural  and historic character  by having, say,

                               -33-


an  "old-fashioned"   or  colonial  "look,"  would   promote  the

Commission's  interest by  reducing  their  "unsightliness."   It

would  not achieve,  however,  as effective  a reduction  in "the

visual clutter created by their presence on the sidewalks [which]

clearly detracts from the historic and architectural character of

the   [D]istrict,"18  or,  for  that  matter,  the  long-standing

concerns regarding "congestion and inconvenience." 

          Our  conclusion  is  not   swayed  by  the  Newspapers'

protestations that the Street  Furniture Guideline, as applied to

Charles  Street (the most commercial in the District), is a "lost

cause"  and that the regulation  does not remove  all evidence of

modern life.   It is also not influenced  by the district court's

finding  that there has been  "no showing that  newsracks are any

more inherently  out of keeping with  the architectural character

of the [D]istrict than other modern innovations."19  847 F. Supp.

at  194-95.   These  contentions  miss the  point.    As the  SJC
                    
                              

18  See The Report, Exhibit H at 2.
                 

19   In any event,  we disagree  with this observation.   As  the
Agreed  Statement  of  Facts  indicates,  the  District's  street
pattern includes many narrow  pedestrian streets and lanes.   The
newsracks, which  began to appear on the  scene in the 1980s, are
obviously out of character with the District's street pattern and
it is utterly irrelevant that some  streets may not be as  narrow
as they once were.  Furthermore, as the Agreed Statement of Facts
evidences,  much  of the  exempt  "street  furniture" that  would
constitute  "other  modern  innovations"  was  installed  in  the
District  long before newsracks came on the scene and, indeed, in
some  cases apparently prior to  the creation of  the District in
1995.   That said, we reiterate that this observation ignores the
obvious differences between the public  safety/welfare structures
providing indispensable services  and private structures  erected
on public  property whose function, although  no doubt important,
can  be served  in ways  that do  not require  "appropriation" of
public property.

                               -34-


correctly  observed, "the  [C]ommission's charge  is to  preserve

what it can of  the . . . District as a  tangible reminder of old

Boston.  That particular  nonconforming uses predated that charge

.  . .,  or  that certain  non-conforming  uses have  since  been

allowed  to  continue,  has  no effect  on  ongoing  attempts the

[C]ommission makes  in preserving  the [D]istrict."    Id.   More
                                                                    

importantly,  as the Court in Vincent made clear when it rejected
                                               

a  similar argument,  "[e]ven if  some  visual blight  remains, a

partial, content-neutral ban may  nevertheless enhance the City's

appearance."   Vincent, 466 U.S. at 811  (rejecting argument that
                                

"the validity of  the [a]esthetic interest in  the elimination of

signs  on public property is not compromised by failing to extend

the  ban  to private  property").   Indeed,  in contrast  to both

Vincent  and  Metromedia  where  the  regulations  were  arguably
                                  

"partial-solutions,"  the  Street Furniture  Guideline completely

tackles the  newsracks' visual  clutter and  inappropriateness by

eliminating  them  altogether.   See  Vincent,  466  U.S. at  811
                                                       

(banning  signs on  public  property but  not private  property);

Metromedia, 453 U.S. at 512 (banning off-site advertising but not
                    

on-sign advertising).  

          What  is  more,  the  Newspapers'  argument,  which  is

implicitly based on the notion that newsracks within the District

may only be regulated as  part of a comprehensive  beautification

or,  better yet,  "visual clutter  reduction" plan,  was rejected

foursquare  by the Court  in Vincent,  446 U.S.  at 807  n.5, and
                                              

Metromedia, 435 U.S. at  511-12.  See Chicago Observer,  929 F.2d
                                                                

                               -35-


at 328 (making this  observation).  In  any event, we dismiss  as

disingenuous  the  Newspapers'  suggestion  that  the  challenged

regulation  is not part of a "comprehensive" plan because it does

not  ban all "street furniture"  or all evidence  of modern life:

not  only is the  Street Furniture Guideline  consistent with its

long-standing   prohibition   against  freestanding   signs,  the

Commission's  guidelines,  review  process,  decisions  regarding

cable  television control boxes and traffic control boxes, not to

mention its thorough approach  regarding newsracks, all speak for

themselves.  See Gold Coast, 42  F.3d at 1346 (finding city  took
                                     

several steps  to enhance its  aesthetic interest by  convening a

task force, conducting research, and revising ordinance).

          Last,  but  not  least,  contrary  to  the  Newspapers'

suggestion  that the  Street  Furniture Guideline  operates as  a

complete ban does not,  by itself, mean that it  is not "narrowly

tailored."    While  the  Court has  clearly  "voiced  particular

concern with laws that foreclose an entire medium of expression,"

City of Ladue v. Gilleo,     U.S.    ,    , 114 S. Ct. 2038, 2045
                                 

(1994)  (invalidating ordinance  banning all  residential signs),

bans  on the  use of  privately owned  structures or  displays on

public property have  been upheld.  See Vincent, 466 U.S. at 804-
                                                         

05 (upholding ban on signs posted on public utility poles).

          In Vincent, the Supreme  Court addressed a challenge to
                              

an  ordinance banning  all posted  signs in  the city  brought by

supporters of a political  candidate.  Vincent, 466 U.S.  at 792-
                                                        

93.    The  supporters  argued that  the  ban  unconstitutionally

                               -36-


abridged their  freedom of  speech.  Id.  at 802-03.   The  Court
                                                  

recognized that the complete ban, like the ban here, "did no more

than eliminate the exact source of the evil it sought to remedy."

Id.  at 808.   The  Vincent Court  compared the  sign ban  to the
                                     

ordinance banning handbilling to address littering problems  that

the Court struck down in Schneider v. State, 308 U.S. 147 (1939).
                                                     

In making its  determination that  the total ban  in Vincent  was
                                                                      

narrowly  tailored   to  serve   the  government's   interest  in

aesthetics,   the  Court   distinguished   between  the   state's

unconstitutional exercise  of police power to  regulate litter by

prohibiting the distribution of handbills and  the constitutional

exercise of  that power  to completely eliminate  the substantive

evil addressed.  Unlike  the situation of littering, the  evil in

Vincent,  as here,  "is not  merely a  possible byproduct  of the
                 

[protected expressive]  activity, but is created by the medium of

expression itself."   Id. at 810.   The Court held  that, because
                                   

the Vincent regulation directly resolved the evil the city sought
                     

to address, the medium of expression, the regulation was narrowly

tailored to the city's interest in aesthetics and limiting visual

blight.   Id.   Similarly,  the Commission's  ban on  the use  of
                       

private newsracks,  which are both  the exact evil  presented and

the medium of  expression, is narrowly tailored to the government

interest  in  eliminating the  visual  blight  and congestion  on

public property caused by that evil.

          Moreover,  unlike cases where  the medium of expression

involves the exercise  of speech  by an individual  or where  the

                               -37-


medium is  a uniquely  valuable  mode of  expression, see,  e.g.,
                                                                          

Ladue,      U.S. at    , 114  S. Ct. at 2045  (citing cases), the
               

medium  of  expression  here is  the  use  of  a privately  owned

structure  placed on  public property  for which,  as  we discuss

below,  there are  ample alternative  channels available  for the

distribution of the Newspapers' publications.

          In sum, we conclude--contrary  to the district  court--

that the Street Furniture Guideline is narrowly tailored.

          The Final Hurdle:  Ample Alternative Channels?
                    The Final Hurdle:  Ample Alternative Channels?

          The district  court did  not reach this  final prong,20

but  we  must  before  the   full  First  Amendment  analysis  is

completed.

          Below, and on appeal,  the Commission claims that ample

alternative channels exist.  The challenged regulation, it points

out,  leaves   unaffected  the   Newspapers'  primary   means  of

distribution  within  the  District:   home  delivery,  sales  by

stores,  street vendors,  and mail.   See  ante at  5 n.1.   Even
                                                         

without  newsracks, the  Commission  highlights, the  Newspapers'

publications are  available within  the District 24-hours  a day,

seven days a week, through private stores.  Further still,  it is

undisputed that no point  within the District is more  than 1,000

feet  (approximately 1/5 of a mile) from a source of publications

and  that adjacent  to the  District numerous  additional sources

                    
                              

20  Although the district court found that the PDG  did not leave
open ample  alternative channels  for free publications,  such as
the  TAB, it  did  not make  this  finding regarding  the  Street
Furniture Guideline.

                               -38-


exist,  including  newsracks:21   this,  it  emphasizes, is  well

within  the  1/4  mile  distance that  the  Sixth  Circuit  found

sufficient in Plain Dealer when it upheld a ban on newsracks in a
                                    

residential neighborhood.  See Plain Dealer, 794 F.2d at 1147.
                                                     

          Relying  on Chicago  Newspapers  Publishers v.  City of
                                                                           

Wheaton,  697 F.  Supp.  1464,  1470  (N.D.  Ill.  1988)  ("[t]he
                 

availability of private sellers  is irrelevant"); and  Providence
                                                                           

Journal Co. v. City of Newport,  665 F. Supp. 107, 118-19 (D.R.I.
                                        

1987) (same), the  Newspapers counter with the  argument that the

availability  of private  sources is  irrelevant to  the inquiry.

Accordingly, they claim that the only relevant available means of

distribution  is the use of  street vendors in  the public forum.

While  street  vendors are  unaffected  by  the Street  Furniture

Guideline, the Newspapers nonetheless  contend that, because  the

cost of  24-hour street vending is  substantially more burdensome

than placing stationary newsracks,  the regulation fails to leave

available any practical or economical alternative to newsracks.

          We  are   unpersuaded  by  the   Newspapers'  arguments

regarding street  vendors.  Without having to  address the merits

of whether the availability of private sources is relevant to the

inquiry,22  or resolve whether it  is appropriate to  rely on the
                    
                              

21  See ante at 6 n.3.
                      

22   Compare Chicago Newspapers, 697 F. Supp. at 1470; Providence
                                                                           
Journal, 665 F. Supp.  at 118-19; with Multimedia Publishing  Co.
                                                                           
of S.C.,  Inc. v. Greenville-Spartenburg Airport  Dist., 991 F.2d
                                                                 
154, 160 (4th Cir.1993) (invalidating ban on newsracks in airport
terminal,  a non-public forum, due  to the lack  of market forces
that provide private  sources in public fora); Plain  Dealer, 794
                                                                      
F.2d  at  1147  (existence  of alternative  channels  on  private

                               -39-


proximity  of  newsracks  on   the  District's  boundaries,23  we

conclude that there are  ample alternative channels available for

the  distribution of the Newspapers' publications.  See ante at 5
                                                                      

n.1.  Throughout our  analysis, we are mindful that  "the lens of

inquiry must focus not on whether a degree of curtailment exists,

but on whether the remaining communicative avenues are adequate."

National Amusements, 43 F.3d at 745.  
                             

          Here,  it  is  undisputed  that  the  Street  Furniture

Guideline  does not  affect the  Newspapers' freedom  to exercise

their right to distribute  publications through street vendors in

the  very public forum--the  District's sidewalks--from which the

newsracks  are banned.   See  Vincent, 466  U.S. at  812 (finding
                                               

ample alternative  channels available  where  ordinance "did  not

affect  any individual's right to exercise the right to speak and

distribute literature  in the  same place  where  the posting  of

signs . . . is prohibited").  Thus, without relying  on the other

current means  of distribution within the  District, the numerous

private  sources both  within and  without the  District, or  the

proximity of newsracks outside the District, we conclude that the

Street Furniture  Guideline satisfies this  last prong.   We note

further  that   street  vendors--or  "newsboys"  per  the  Agreed
                    
                              

property considered).

23   See  Chicago Newspapers, 697  F. Supp. at  1471 (noting that
                                      
city "cannot rely on other municipalities to rescue them from the
consequences of an improperly drawn ordinance") (citing Schneider
                                                                           
v. State, 308  U.S. 147, 163  (1939) ("[O]ne is  not to have  the
                  
exercise  of  his liberty  of  expression  in appropriate  places
abridged on  the plea  that it  may  be exercised  in some  other
place.")).

                               -40-


Statement of  Facts--began hawking  newspapers on the  streets of

Boston  in  approximately  1844;   thus,  street  vending  is  an

alternative  within the public forum that  is consistent with the

District's purpose.

           In reaching  this conclusion we  reject as essentially

irrelevant the  contention that the  cost of street  vendors, let

alone 24-hour  street vending, is substantially  more costly than

placing  a stationary  newsrack.   The  First Amendment  does not

guarantee   a  right   to  the   most  cost-effective   means  of

distribution  or the  rent-free  use  of  public property.    Cf.
                                                                          

Capitol Sq.  Review Bd. v. Pinette,     U.S.    ,    , 115 S. Ct.
                                            

2440 (1996) ("It is  undeniable, of course, that speech  which is

constitutionally  protected  against  state  suppression  is  not

thereby  accorded a guaranteed forum on all property owned by the

State."); Regan  v. Taxation  with Representation, 461  U.S. 540,
                                                           

546 (1983) (rejecting the notion that "First Amendment rights are

not  somehow fully  realized unless  they  are subsidized  by the

State").  Moreover, the Newspapers' claim that street vendors are

not a practical alternative is belied by the record, particularly

with respect to the daily papers serving the Boston area:   sales

by street vendors for both the Boston Herald and the Boston Globe
                                                                           

exceed those by newsracks.  See ante at 5 n.1.  What is more, the
                                              

record shows that newsracks come in either last or second-to-last

place in terms of percentage of distribution.  Id.
                                                            

          While  we do  not dispute  the Newspapers'  claims that

newsracks provide a relatively inexpensive means of distribution,

                               -41-


which in  some cases  meet  distribution needs  where others  are

either prohibitively expensive or altogether unavailable, nothing

in  the record indicates how these concerns are implicated in the

instant case.  Indeed, there is nothing in the record to suggest,

let  alone show, that the newsracks within the District fulfill a

unique  distribution need  which  is not  currently satisfied  by

other means of distribution and which could not be satisfied by a

street  vendor.   As we  see it,  their claim  boils down  to the

accidental  reader  who  passes  through  the  District  and  the

District resident  who prefers  single-copy sales.   Although the

regulation  may  frustrate  the  preferences  of  these  readers,

"thwarting  . .  .  an idiosyncratic  [or  not so  idiosyncratic]

preference cannot be equated with a denial of adequate avenues of

communication."   National Amusements, 43 F.3d at 745.  While the
                                               

Street Furniture  Guideline diminishes the total  quantity of the

Newspapers' publications within the District, that is a necessary

side  effect of almost any  restriction on speech:  "[a]s long as

restrictions are content-neutral, some diminution in  the overall

quantity  of speech will be tolerated."  Id. (citing Vincent, 466
                                                                      

U.S. at 803, 812).24 

          In  addition,  our  conclusion  is not  swayed  by  the

assertion that street vending may not be a viable alternative for

all publications, particularly those that  are free, such as  the

                    
                              

24   Were we  to widen the scope  of relevant alternative sources
beyond street vendors, these potential readers could obtain their
preferred  publications from newsracks on their way in and/or out
of the District or from one of the numerous stores carrying them.

                               -42-


TAB.25  While we are aware that the Court, with good reason, "has

shown special  solicitude for forms  of expression that  are much

less  expensive  than  feasible  alternatives and  hence  may  be

important to  a  large  segment of  the  citizenry, .  .  .  this

solicitude has practical boundaries."   Vincent, 466 U.S. at  812
                                                         

n.30  (citations omitted).    Given that  the regulation  neither

affects the TAB's primary means of  distribution, the mail, which

accounts  for 79% of its  distribution, nor prohibits  the use of

street vendors, such  "practical boundaries" exist here.   In any

event, absent  any record  evidence regarding the  feasibility or

infeasibility of  street vending  for free publications,  such as

the TAB, we are particularly reluctant to treat free publications

differently than those  "for charge," or  to otherwise alter  our

conclusion. 

          In short,  "[a]s the Court phrased it: 'That the city's

limitations on volume  may reduce  to some  degree the  potential

audience  for respondent's speech is of no consequence, for there

has been no  showing that the remaining  avenues of communication

                    
                              

25    When the  district  court made  its  bench ruling  that the
original regulation did not leave open ample alternative channels
it noted that  "there is a special  problem" with respect  to the
impact upon free  publications, such  as the TAB.   Although  the
Newspapers had not raised  this issue and despite the  absence of
record evidence, the district court's conclusion was based on the
assumption that stores would not have the same economic incentive
to serve  as conduits for the distribution  of free publications.
Despite the  subsequent admission  of evidence showing  that "no-
charge" publications  were carried in the  District's stores, the
court  did  not  abandon its  "finding"  on  this  point when  it
reconsidered  its  ruling on  the new  regulation.   There  is no
mention  of this  or any  other similar  finding in  the district
court's opinion regarding the Street Furniture Guideline.

                               -43-


are inadequate.'"   National Amusements, 43 F.3d  at 745 (quoting
                                                 

Ward, 491 U.S. at 802).   Here, because the SFG leaves  intact an
              

alternative means of distribution within the public forum, and in

the  absence of  any record  evidence "call[ing]  into legitimate

question   the    adequacy   of   the    alternate   routes   for

[distribution]," National Amusements, 43 F.3d at 745, we conclude
                                              

that the Street Furniture  Guideline's effective ban on newsracks

in no way runs afoul of  the Newspapers' First Amendment right to

distribute their publications.  Accordingly, with this last prong

satisfied, we  find that  the challenged guideline  passes muster

under the First  Amendment:  it is  a reasonable, content-neutral

time, place  and manner restriction  on the Newspapers'  right to

distribute their publications in the District.

                     Some Additional Thoughts
                               Some Additional Thoughts

          We have considered the  Newspapers' other arguments and

find them  to be without  merit.   We pause briefly,  however, to

respond to a few of them.

          First:    Contrary  to  their contention,  and  as  the

foregoing discussion makes clear, the Street Furniture  Guideline

in  no  way  denies the  Newspapers  the  ability  to make  their

publications  available  to  those  "willing  to  receive"  them.

Indeed, there is  simply nothing  in the record  to support  this

bald assertion.  

          Second:   We also reject  as utterly without  merit the

notion that, by upholding a ruling that bans  a common and useful

means  of newspaper  distribution, our  decision today  opens the

                               -44-


door to the "piecemeal destruction of the public forum."  We  are

simply at  a loss to see  how the public forum  is "destroyed" by

such a valid content neutral, time, place and  manner restriction

on  the distribution of  protected speech--particularly where, as

here, the  Newspapers are  free to distribute  their publications

from  the  very same  spot within  the  public forum  where their

newsracks have been located.  

          Last, but  not least:   We also  dismiss as  irrelevant

their  claim  that  the  SJC's  decision  signals  a  danger  for

newsracks in all  historic districts:  even if this were true, as

long as  the regulations are  valid content neutral,  time, place

and manner restrictions,  what of it?  As  noted above, while the

First Amendment guarantees  the right to  circulate publications,

it  does not  guarantee  the  right  to  do  so  through  private

structures erected  on public  property.   No  one disputes  that

regulations  governing newsracks,  because  they  facilitate  the

distribution of protected speech,  are subject to First Amendment

scrutiny.    What  the  Newspapers fail  to  appreciate  is  that

newsracks  are nothing  more  than structures  occupying, if  not

monopolizing, public  space  on  the  sidewalks,  which--with  or

without  publications  within--simply   are  not  immunized  from

regulations passing muster under the First Amendment.  

          In  sum, our  opinion  today stands  unaffected by  the

clatter of these alarmist  claims.  Without more ado,  we reverse

the district court's decision.

                       II.  Attorney's Fees
                                 II.  Attorney's Fees

                               -45-


          The Commission  also appeals from the  district court's

award  of attorneys  fees to  the Newspapers  as the  "prevailing

party" under  42 U.S.C.    1988.  In  light of our  opinion today

reversing the judgment below  on the merits, we need  not address

the Commission's  claims of error.  As a judgment in favor of the

Newspapers  is reversed on the merits,  that party is no longer a

"prevailing  party" under 42 U.S.C.    1988 and,  thus, no longer

entitled to attorney's fees under that statute.  See, e.g., Lewis
                                                                           

v. Continental Bank  Corp., 494  U.S. 472, 483  (1990); Clark  v.
                                                                       

Township of Falls, 890 F.2d 625, 626-28 (3d Cir. 1989).  
                           

                            CONCLUSION
                                      CONCLUSION
                                                

          For  the   foregoing  reasons,  the   district  court's

decision is reversed,  the award of  attorneys' fees is  vacated,
                      reversed                                     vacated

and the case remanded to the district court for entry of judgment

in  favor of the Commission,  and for such  further necessary and

appropriate proceedings  and orders  as are consistent  with this

decision.

          Costs are granted to Appellant.
                                                  

                                                "Dissent Follows"

                               -46-


          CYR, Circuit  Judge (dissenting).  As I  agree with the
                    CYR, Circuit  Judge (dissenting).  
                                       

district court, see Globe Newspaper, 874 F. Supp. at 193-95, that
                                             

the  Commission has yet to establish, inter alia, that its Street
                                                          

Furniture Guideline  is "narrowly  tailored," Perry, 460  U.S. at
                                                             

45; see  North Ave. Novelties, Inc.  v. City of Chicago,  88 F.3d
                                                                 

441, 444 (7th Cir.  1996) (noting that government must  show that

its "time, manner, and place" restriction  on protected speech is

"narrowly tailored"), I respectfully dissent.

          This case  turns on whether the  Commission established

that  its outright  ban  on  all  newsracks within  the  District

represents  a  reasonable  means  to  its  concededly  legitimate

regulatory end, in the  sense that the  ban "is in proportion  to

the  interest served"; that is to say, "not necessarily the least

restrictive  means,"  but  one  which is  "narrowly  tailored  to

achieve the desired objective."   Cincinnati, 113 S. Ct.  at 1510
                                                      

n.12 (quoting  Board of Trustees of  State Univ. of N.Y.  v. Fox,
                                                                          

492 U.S. 469, 480 (1989)) (internal quotation marks and citations

omitted).  As  the Supreme Court has made clear,  both in Fox and
                                                                       

Cincinnati, the  government must demonstrate  that it  "carefully
                    

calculated"   the  resulting   burdens  on   expressive  activity

protected  by the First Amendment, Cincinnati, 113 S. Ct. at 1510
                                                       

n.12,  which involves  something more  than simply  identifying a

legitimate regulatory purpose.

          The Commission is  specifically charged with preserving

the  District  as  a  unique  "old   Boston"  community  and  the

importance   of  preserving  the   architectural  and  historical

                               -47-


esthetics within the District, for the benefit of the  community,

the  Commonwealth, and  the  Nation, is  not  in question.    See
                                                                           

Vincent,  466   U.S.  at  806-07.     Nonetheless,  the  sweeping
                 

presumption indulged by the  Commission    that the nonconforming

nature  of all newsracks  represents an  esthetic blight  only an

outright ban  can remedy     is not entitled to  deference in the

First Amendment context.   The  Commission is  required first  to

demonstrate  that  it  carefully  considered  obvious alternative

regulatory  means before  imposing its  outright ban  against all

newsracks within the  District.   See Cincinnati, 113  S. Ct.  at
                                                          

1510 n.13 (rejecting  "mere rational basis review").   The record

does not demonstrate that the Commission has met its burden.

          By the  same token, the unquestionable  efficiency of a

total  ban  on  all  newsracks  does  not   satisfy  the  "narrow
                    

tailoring" requirement.   Otherwise, there would  be virtually no

role  left  to be  served  by the  requirement  that governmental

entities  "carefully  calculate"  the  burdens  their  regulatory

actions impose on protected expressive  activity, see id. at 1510
                                                                   

n.12,  since an  outright ban will  almost invariably  prove most

efficient in  rooting out  unbecoming  appurtenances.   Moreover,

unlike  public-safety  regulations, for  example, esthetics-based

regulations often  stem from  subjective assessments  not readily

amenable either to objective measurement or empirical refutation,

thereby warranting careful  judicial scrutiny.   See  Metromedia,
                                                                          

453 U.S. at 510; see also Ward, 491 U.S. at 793. 
                                        

          The historical basis for the Commission ban against all

                               -48-


newsracks within  the District is incontestable:   newsracks "did

not exist at the  time with which the [C]ommission's  efforts are

concerned."   While the District  is "a tangible  reminder of old

Boston,"   however,   it  nonetheless   remains   a  contemporary

residential  and  commercial  community.    Charles  Street,  for

example,  accommodates  numerous  modern commercial  conveniences

(e.g., gas stations) presumably  alien, if not offensive,  to the
               

esthetic sensibilities of even the most indurate "old Bostonian."

Thus,  notwithstanding the  Commission  mandate  to preserve  the

District's colonial and post-colonial  characteristics, residents

rely  upon   (or   at  least   tolerate)  many   uncharacteristic

obtrusions,  at  least  one  of which  (cable  television  boxes)

presumably  was  introduced   after  the  Commission   came  into

existence in 1955.  Various other anachronous utilities abound as

well    including paved roads and sidewalks, automobiles, traffic

signals, streetlights,  trash receptacles,  mail boxes,  and fire

hydrants     not  only along  Charles  Street but  throughout the

District.   Even though  many of these  nonconforming modernities

are  regulated by the Commission    often robustly    rather than
                                                                           

banned outright,  the Commission concedes that  newsracks are the
                         

only "street furniture" it subjects to an outright ban.  

          As the district  court correctly noted, there can be no

question that  an outright  ban on all  nonconforming modernities

(e.g., as at Plymouth Plantation or Williamsburg) offers the most
               

efficient  approach to  restoring  historical  and  architectural

integrity.   Where  the First  Amendment is  implicated, however,

                               -49-


efficient  governmental regulation  must be  "narrowly tailored."

Yet  the  Commission  neither demonstrates  that  "obvious  less-

burdensome alternatives" are unavailable, Cincinnati,  113 S. Ct.
                                                              

at 1510 n.13, nor  explains why the ad hoc  permitting process it
                                                    

uses to  regulate anachronous utilities such  as cable television

boxes  should  not  be enlisted  for  newsrack  regulation.   Cf.
                                                                           

Vincent, 466 U.S. at 808 (noting Metromedia plurality's view that
                                                     

"[i]t  is not speculative  to recognize that  billboards by their
                                   

very  nature, wherever  located and  however constructed,  can be

perceived as an `esthetic harm'") (emphasis added).  

          Furthermore,  the  Commission  has  not  explained  its

rationale  for   concluding      let   alone  demonstrated,   see
                                                                           

Cincinnati, 113 S. Ct. at 1510    that a permissible basis exists
                    

for  assuming that  newsracks, without  regard to  size, signage,
                       

design,  color,  location  or  number, cannot  comport  with  its

esthetic standards.   See  Chicago Newspaper Publishers  Ass'n v.
                                                                        

City of Wheaton, 697 F. Supp. 1464, 1470 (N.D. Ill. 1988) (noting
                         

that  city  "has  not  explained  .  . .  how  a  newsrack  on  a

residential street  destroys the `character'  of the neighborhood

any more than a  mailbox, utility pole, fire hydrant,  or traffic

sign").26   Nor  has  the  Commission shown  that  any  perceived
                    
                              

26  In  its Staff Report, the Commission cites  its 1983 and 1990
surveys  of   the  District's  newsracks,  and   identifies  five
alternatives:    (1) an  outright ban  on  all newsracks;  (2) an
outright  ban on  all newsracks,  except those  distributing non-
"commercial"  speech,  whose  design   and  placement  would   be
regulated;  (3)  an outright  ban  on all  newsracks  in District
residential areas, with design and placement regulations for non-
"commercial"  newsracks on Charles Street; (4) no outright ban on
any  newsrack,  but general  regulation  of  their size,  design,

                               -50-


"visual clutter" could not  be addressed by restricting, severely

if  necessary,  the location  (e.g.,  within  the Charles  Street
                                            

"commercial"  zone)  and  the  number  of  newsracks  within  the

District.   Plainly, these  obvious alternatives, if efficacious,

                    
                              

color, location,  and attachment;  and (5) delaying  any District
regulation  pending  the  City's  decision  whether  to  regulate
newsracks city-wide.  The  Staff Report fails to  demonstrate the
required "narrow tailoring," for three reasons.  
    First,  the  Report was  based  solely  on  surveys of  then-
                                                                           
existing newsracks, see  Commission Staff Report, at 65 ("None of
                                 
the distribution  box designs can  be said to  be architecturally
appropriate"),  and  does  not  consider  the  feasibility  of  a
different  newsrack  design  more  consonant   with  the  desired
esthetics.   Indeed, the analysis of Alternative #4 merely states
that any such design criteria would have  "to be drafted" at some
later time.   See id.  at 68.   This plainly  does not amount  to
                              
"careful calculation."

    Second,  the Commission  points to  no other  record evidence
that  it  ever actively  considered  alternative  newsrack design
proposals.  Even though the  Commission now acknowledges that  it
failed to send notice of its November 15, 1990, public hearing to
                               
plaintiffs' respective circulation  departments, the Staff Report
touts  the fact  that,  after years  of  public opposition  to  a
newsrack ban, plaintiffs  had lodged  no comments  at the  public
hearing.  In a  letter to the Commission shortly after  the first
guideline  was promulgated,  however, the  Boston Globe  not only
objected to the "notice" provided by the Commission, but reminded
the Commission of the Globe's "historical willingness" throughout
the preceding eight-year period to negotiate a mutually agreeable
newsrack guideline short of a total ban. 

    Finally, the  Report rejects  Alternatives 2-4 on  the ground
that  they  would   tax  the  Commission's  limited   enforcement
resources.  Administrative burden is an appropriate consideration
in the  "careful calculation"  inquiry.  Yet  even accepting  the
Commission's    uncorroborated    reference   to    its   limited
administrative resources,  it fails because  it simply  presumes,
sub  silentio,  that the  expressive  activity  here involved  is
                       
somehow  due less  protection than the  anachronous appurtenances
the  Commission  has decided  to regulate,  but  not to  ban, and
therefore that  it is less deserving  of individualized treatment
under the Commission's ad  hoc permitting process.  Nor  does the
                                        
Report  attempt a  comprehensive overview  of current  Commission
administrative   enforcement   expenditures   relating   to   its
regulation of these other unhistorical appurtenances.  

                               -51-


would be much  less burdensome on  the important First  Amendment

expressive activity the Commission proposes to ban outright.

          As  the court  appropriately  acknowledges, of  course,

considerable deference is due  the Commission.  See supra  p. 31.
                                                                   

          Nevertheless, deference to an outright ban on protected

expressive activity  cannot be predicated on anything less than a

reasoned  showing  that  the  Commission  "carefully  calculated"

alternative means  with a  view to their  suitability to  address

legitimate  regulatory interests  proportionate to  the resulting
                                                         

burdens on  any protected First Amendment  activity.  Cincinnati,
                                                                          

113 S. Ct.  at 1510 n.12; see also Vincent, 466  U.S. at 803 n.22
                                                    

(warning that  courts "may not  simply assume that  the ordinance

will always advance the  asserted state interests sufficiently to

justify its abridgment of  expressive activity").  The Commission

adopted its  outright District-wide ban on  all newsracks without

either  attempting less  draconian  regulation  or evaluating  by

incremental experimentation alternative approaches to controlling

and reducing any visual  blight caused by contemporary newsracks.

See Cincinnati, 113 S. Ct. at  1510 (noting that newsrack ban was
                        

not  a  "reasonable  fit,"  since city  "failed  to  address  its

recently  developed  concern  about newsracks  by  regulating the

size, shape, appearance, or number").

          I do not suggest that government invariably must engage

in  actual experimentation  before settling  on an  outright ban,

especially if  it can demonstrate that  the particular expressive

activity  creates  a  serious  public nuisance  too  pressing  to

                               -52-


countenance  delay.   Nevertheless,  outright  bans on  protected

modes of  expressive activity such as  newspaper distribution are

not entitled  to judicial  deference absent the  required showing

that  less burdensome  alternatives were  "carefully calculated."

See  Ward, 491  U.S.  at 799  (noting that  there  is no  "narrow
                   

tailoring" if government "regulate[s] expression in such a manner

that a   substantial  portion of  the burden on  speech does  not

serve   to  advance  its  goals");  Lakewood  486  U.S.  at  750;
                                                      

Providence Journal Co. v. City of Newport, 665 F. Supp.  107, 110
                                                   

(D.R.I.  1987)  (collecting  cases  holding  that  newsracks  are

entitled to "full First  Amendment protection"); cf. Vincent, 466
                                                                      

U.S.  at 813 (noting that specific  locations (utility poles) for

posting signs were not  traditionally recognized public fora like

public streets); Metromedia, 453  U.S. at 490 (upholding outright
                                     

ban on off-premises billboards carrying less-protected commercial
                                                                           

speech).   On the other  hand, "narrow tailoring"  in the present
                

context  does not  require the  government  to employ  the "least

restrictive  means,"  but  to  demonstrate  that   it  "carefully

calculated"  the suitability of obvious alternatives proportional
                                      

to its legitimate esthetic objectives.  Each case is to be judged

on its particular  facts, of course, and  a total ban  might pass

muster  were it  made to  appear that  the  Commission "carefully

calculated"  less burdensome  alternatives and  justifiably found

them wanting.

          The  failure  to  make  such a  showing  is  especially

flagrant  in the present context, since the Commission settled on

                               -53-


a  total  ban because  newsracks  were  unknown in  post-colonial

times,  yet  it  continues  to  regulate,  rather  than  prohibit

outright,    numerous   post-colonial    appurtenances,   without

explaining  why a  newsrack  need inevitably  be more  unbecoming

historically  and architecturally  than a  trash receptacle  or a

streetlight  pole.   If  its response  is  merely that  the trash

receptacle or streetlight pole serves a more useful purpose which

must  somehow   be  tolerated,  then  the   Commission  seriously

undervalues  both  the  utility  of  expressive  activity  (i.e.,
                                                                         

newspaper  distribution)  and the  First Amendment  protection to

which it is entitled.  As the failure to demonstrate the required

"narrow  tailoring" undermines  the  challenged Street  Furniture

Guideline under  the three-part  Perry test,  I would affirm  the
                                                

district court judgment. 

                               -54-