Order, Supreme Court, New York County (Shirley Fingerhood, J.), entered October 16, 1981, which granted plaintiff’s application for a preliminary injunction enjoining defendants from using the name “Little India of Queens” or the name “Little India” pending trial of the action, is reversed, on the law, the facts and in the exercise of discretion, with costs, and plaintiff’s motion for a preliminary injunction is denied. 11 Plaintiff, Little India Stores, Inc. (Little India), incorporated in March, 1980, has been engaged in the sale of Indian and Pakistani groceries and specialty foods, utensils, records and video tapes in New York County since June, 1980. Defendants Braj N. Singh and *728Manjula Singh both were employed by Little India. Manjula was also an officer, director and stockholder. On April 5, 1981, they withdrew from their relationship with Little India and proceeded with plans to open a store in Queens County where they would sell the same type of items that were being sold by Little India. Manjula Singh filed a business certificate on April 22, 1981, designating “Little India of Queens” as the name of the new enterprise, and scheduled a grand opening in Jackson Heights, Queens, for May 9, 1981. K On May 11, 1981, plaintiff instituted this action charging defendants with unfair competition and trade-mark infringement. Plaintiff sought and obtained a preliminary injunction, pursuant to section 368-d of the General Business Law, enjoining defendants’ use of the name “Little India of Queens” or the words “Little India” in their business. Defendants also were enjoined from engaging in any acts which might tend to deceive, mislead or confuse the public into believing that there was some connection or association between plaintiff’s and defendants’ businesses. 11 In granting the injunction pendente lite, Special Term apparently concluded that there was the likelihood of injury to plaintiff’s business resulting from defendants’ choice of name and type of merchandise sold in their store. The order granting plaintiff’s motion required the posting of an undertaking and was entered on October 16, 1981. Plaintiff did not post the required undertaking until August, 1983, and did not serve the order with notice entry upon defendants until October 3, 1983. Defendants promptly filed a timely notice of appeal, applied for and were granted a stay of Special Term’s order pending the appeal. 11 It is too well settled to require extensive citation that injunctive relief should not be granted unless there has been a demonstration of the likelihood of ultimate success on the merits, irreparable injury absent a grant of injunctive relief and a balancing of the equities in favor of the applicant. As we have recently reiterated “‘In the absence of a clear right to the relief demanded, injunctive relief should not be granted until the issues have been fully explored and the entire matter resolved after plenary trial’ ” (Gulf & Western Corp. vNew York Times Co., 81 AD2d 772, 773). H In order to merit protection under section 368-d of the General Business Law, commonly known as the antidilution statute, a party must demonstrate either that there is the “[ljikelihood of injury to [its] business reputation or of dilution of the distinctive quality of [its] mark or trade name” (General Business Law, § 368-d; Allied Maintenance Corp. v Allied Mechanical Trades, 42 NY2d 538). Here, plaintiff merely alleges, in conclusory fashion, that its patrons residing in Queens might be deceived, misled and confused into patronizing defendants’ establishment, under the mistaken belief that it is a branch of plaintiff’s business. Such allegations do not suffice to demonstrate any likelihood of injury to plaintiff’s business reputation. Nor do the bare allegations that telephone calls have been received from unnamed sources, allegedly inquiring as to whether defendants’ Queens store was related to plaintiff’s Manhattan store, without more, tend to establish “ ‘[the] likelihood of confusion * * * or [support] a finding that the defendants] intentionally selected the name [“Little India”] with the intent to trade upon the reputation of the prior user.’ ” (Beneficial Corp. v Beneficial Capital Corp., 529 F Supp 445, 451, citing Sears, Roebuck & Co. v Allstate Driving School, 301 F Supp 4,19.) 11 Plaintiff’s claim is in no way aided by the fact that section 368-d of the General Business Law has been held to be “designed to prevent * * * the gradual whittling away of a firm’s distinctive trade-mark or name.” (Allied Maintenance Corp. v Allied Mechanical Trades, supra, at p 544.) To merit protection against dilution, the plaintiff must possess a strong name that has a distinctive quality or has acquired a secondary meaning which is capable of dilution. (Supra, at p 545; Bel Paese Sales Co. v Maori, 99 AD2d 740.) Here plaintiff’s business had been in operation for less than a year *729prior to defendants opening their store. It hardly can be said that plaintiff’s “Little India” name had acquired a secondary meaning in that short time. A secondary and distinctive meaning “will rarely be established overnight. Such is uniquely attainable through a gradual evolution. Acceptance thereof will be acknowledged when a substantial section of the buying public can equate that [name] with a particular business and no other (3 Callmann, Unfair Competition, Trademarks and Monopolies [3d ed], § 77.4)”. (Norden Rest. Corp. v Sons of Revolution, 73 AD2d 213, 218 [dictum], revd 51 NY2d 518, cert den 454 US 825.) H Plaintiff failed to post the required bond and to enforce its rights under the preliminary injunction for almost two years. Additionally, plaintiff fails to even assert in its brief on appeal that any injury to its business reputation or dilution has in fact resulted from defendants’ use of the name “Little India of Queens” for the past two years. Thus, it is clear that no “irreparable” injury would have resulted from a denial of injunctive relief. Finally plaintiff’s delay in seeking enforcement of the injunctive relief, obtained almost two years ago, demonstrates the absence of equities in its favor, and serves as a bar to enforcement of the right now. (See Simon Says Enterprises v Milton Bradley Co., 522 F Supp 986; De Candido v Young Stars, 10 AD2d 922.) Concur — Carro, Milonas and Alexander, JJ. Sandler, J., concurs in a memorandum and Kupferman, J. P., dissents in a memorandum as follows:
Little India Stores, Inc. v. Singh
Court: Appellate Division of the Supreme Court of the State of New York
Date filed: 1984-05-01
Citations: 101 A.D.2d 727
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