Roche v. Royal Bank

Related Cases

                United States Court of Appeals
                    For the First Circuit
                                         

No. 96-1748
              JOHN C. ROCHE and MARK A. DIRICO,
                   Plaintiffs, Appellants,

                              v.

    THE ROYAL BANK OF CANADA and DELOITTE & TOUCHE, INC.,
                    Defendants, Appellees.

No. 96-1932
    THE ROYAL BANK OF CANADA and DELOITTE & TOUCHE, INC.,
                Defendants, Cross-Appellants,

                              v.

              JOHN C. ROCHE and MARK A. DIRICO,
                 Plaintiffs, Cross-Appellees.

                                         

        APPEALS FROM THE UNITED STATES DISTRICT COURT
              FOR THE DISTRICT OF MASSACHUSETTS

          [Hon. Patti B. Saris, U.S. District Judge]
                                                               
                                         
                            Before

                     Selya, Circuit Judge,
                                                     
                Coffin, Senior Circuit Judge,
                                                        
                  and Lynch, Circuit Judge.
                                                      

                                         

Vincent  M. Amoroso,  with whom  John  J.  O'Connor and  Peabody &
                                                                              
Arnold were on brief, for plaintiffs.
              
Mark A. Berthiaume, with whom Gary  R. Greenberg, Louis J. Scerra,
                                                                              
Jr.,  Jonathan D. Cohen, and Goldstein  & Manello, P.C. were on brief,
                                                               
for defendants.

                                         

                        April 1, 1997
                                         


          LYNCH, Circuit  Judge.     The  plaintiffs, Boston-
                      LYNCH, Circuit  Judge.
                                           

area  businessmen John Roche  and Mark DiRico,  invested in a

fish  farm in  Prince  Edward Island,  Canada.   The  venture

failed, and they sued the court-appointed receiver which sold

them  the farm and the bank which had originally financed the

project.   A jury found against plaintiffs on their claims of

common law  fraud and  misrepresentation for failure  to meet

their burden of showing proximate cause.  The district court,

initially  finding  plaintiffs' allegations  actionable under

Mass. Gen. Laws  ch. 93A ("chapter  93A"), found after  trial

that  defendants  had committed  unfair  and deceptive  trade

practices,  but  that  their  offending acts  did  not  occur

"primarily and substantially"  in Massachusetts, as  required

by chapter  93A.  Plaintiffs recovered  nothing.  Defendants'

motion for  attorneys' fees was  also denied.   Both  parties

appeal  on the chapter 93A  issue, and defendants appeal from

the denial of attorneys' fees.  We affirm.

                              I.

          We recite the facts as the  jury and district court

could have found them.  Cambridge Plating Co. v. Napco, Inc.,
                                                                        

85 F.3d 752, 756  (1st Cir. 1996).  "Where  specific findings

are lacking, we view  the record in the light  most favorable

to  the ruling, making  all reasonably supported inferences."

United States v. McCarthy, 77 F.3d 522, 525 (1st Cir. 1996).
                                     

                             -2-
                                          2


          The story starts  in February  1987, when  Aquacare

A.S.,  a Norwegian firm, conducted a study for its subsidiary

Seasprings Farms Ltd., on the  viability of a land-based fish

farm  in  Prince Edward  Island,  Canada  ("PEI").   Aquacare

prepared  a  prospectus  (the   Aquacare  I  report),   which

presented  general  information   about  the  biological  and

technical aspects of the  proposed operation.  The prospectus

also contained financial  projections and  asserted that  the

production capacity  of  the contemplated  facility would  be

131.8 tons  of fish in  the first year  of operation and  360

tons annually thereafter.

          The Royal  Bank of Canada financed the construction

of  the  farm, which  was operated  by  a firm  called Marine

Harvesting, Ltd. ("Marine").  Fish were first introduced into

the facility  in December  1987, but there  were construction

delays  and  the plant  was  not completed  until  June 1988.

Things went badly from the  start.  The fish did not  grow as

fast as  anticipated  and  had  unexpectedly  high  mortality

rates.  By October  1988, the fish had not yet reached market

size (4 lbs), as expected.

          In  October,  Cleve   Myers,  Marine's   President,

retained   Aquatech   Systems,   A.S.,    another   Norwegian

aquaculture  firm, to  perform  an independent  study of  the

farm's  problems.  Myers wanted to  know, among other things,

how many tons of fish the farm was capable of producing.  Dr.

                             -3-
                                          3


Michael Smith, a biologist from Aquatech, came to the farm on

October   30  and  spent   three  days  making  observations,

conducting tests, and speaking with employees.  Dr. Smith was

not shown  the Aquacare I report, but  the Aquacare operating

manuals  were made  available  to him.    The result  of  Dr.

Smith's analysis  was a forty-four page  report (the Aquatech

report), dated November 18, 1988.  

          The Aquatech report  criticized the  design of  the

farm.   The report stated that "until experience over a fully

operational  annual cycle  has been  gained," the  farm could

produce,  at best,  only  200 tons  of fish  per  year.   Dr.

Smith's   report  also   made  several   recommendations  for

improving production.   For  instance, it recommended  that a

higher proportion  of fresh water  be pumped into  the tanks,

for  purposes  of  both  temperature   control  and  salinity

control.  This suggestion deviated from the specifications in

the Aquacare  operating manuals.  The  200-ton projection was

premised on the assumption that the recommended changes would

be implemented.

          Meanwhile, Osler, Inc., one  of Marine's two fifty-

percent shareholders,  was in receivership, and  A.S. Bergens

Skillingsbanken,  the  other  fifty-percent shareholder,  was

refusing to inject additional capital into the venture.

          On  November 30, Myers turned the  keys to the farm

over to Lou McGinn, the Loan Officer in charge of the project

                             -4-
                                          4


at  the Royal Bank, and requested  that the farm be placed in

voluntary receivership.  Myers stated that  without operating

capital he  was unable to care  for the inventory or  pay the

staff.  He also  stated that he had "received  a consultant's

report  regarding the  production capabilities  of  the plant

which  indicate [sic] that the  facility is not  viable as it
                                                           

presently is financed."   McGinn stated  that Myers had  told

him that he received  "a consultant's report" which indicated

that "the  plant was capable of  producing only approximately

200 tons  of product per year  as opposed to the  360 tons of

product per year  upon which its financing and  viability had

been initially contemplated and established."  In a letter of

January 4, 1989, to McGinn, Myers wrote that:

          after the [Aquatech] report  indicated an
          expected tonnage, which was not viable, I
          received confirmation  from the directors
          and major shareholders to advise the bank
          and request a receiver.   Both they and I
          considered    it   wrong    to   continue
          operations with this  information in  our
          possession.

McGinn understood from Myers that the Aquatech report was one

of the  factors that led Marine  to decide not to  inject any

more  money into  the project  and to  opt  for receivership.

McGinn informed  his supervisor  of the development,  and the

                             -5-
                                          5


supervisor  noted  in  a   memo  that  "apparently  a  recent

study . . . placessomequestion ontheviabilityof theproject."1

          At the  Royal Bank's request, the  Supreme Court of

PEI  appointed Deloitte  &  Touche2 as  receiver of  Marine's

assets.  Karen  Cramm, a partner in  Deloitte's Halifax, Nova

Scotia office, was in charge of the receivership.  Cramm took

instructions on  the handling  of the  assets from the  Royal

Bank, specifically  from  McGinn, as  well  as from  the  PEI

court.    The Royal  Bank was  the  sole secured  creditor of

Marine,  with   a  $ 2.8  million  note   outstanding.    The

expectation was  that none of Marine's  other creditors would

get anything out of the sale  of the assets; there would be a

shortfall.

                    
                                

1.    More  than a year later,  on February 26, 1990,  McGinn
prepared  a "Bad  and Doubtful  Debt Report"  on the  loan to
Marine,  which was  somewhat  contradictory  to  his  earlier
understanding.  The report stated, in relevant part:

          While  the  funds  in  question  did  not
          materialize  as  anticipated we  were not
          aware of a  developing concern as  to the
          overall   viability  of   the  operation,
          seemingly  based  on  the findings  of  a
          study   which   indicated  growth   rates
          originally   expected  for   the  species
          involved  were  significantly  overstated
          and   maybe   by   as   much    as   50%.
          Accordingly, Skillingsbanken A/S were not
          prepared  to  participate further  in any
          manner  and requested that  a Receiver be
          appointed immediately.

2.  Deloitte  & Touche was known  as Touche Ross  Ltd. at the
time the initial events leading to this litigation occurred.

                             -6-
                                          6


          Cramm  immediately  took  possession   of  Marine's

assets and  reviewed the  company's financial records.   Farm

employees were terminated as  employees of Marine and rehired

as employees  of Deloitte, as receiver for  Marine.  Deloitte

decided to  sell the farm by means of a public tender.  Cramm

immediately  began  preparing  an information  package  which

could be sent to potential investors.  Around this time Myers

showed Cramm  both  the Aquacare  I report  and the  Aquatech

report.   Cramm read both  reports.  She  included neither of

the  reports in  the  information package,  though later  she

would  offer  the  Aquacare  I report  alone  to  prospective

purchasers.

          Deloitte    placed   advertisements    in   various

newspapers, including  the Boston Globe, describing  the farm
                                                   

and  inviting  interested  readers  to contact  Deloitte  for

further information.   The ads stated  that the "business  is

intended to be sold on a going-concern basis."

          In early December,  after learning that  Marine had

become insolvent, Aquacare contacted  Cramm and told her that

it  wanted access to  the plant to conduct  a review of plant

operations.   Aquacare had  heard about the  Aquatech report,

which   criticized   Aquacare's   design    and   operational

specifications.     Cramm   agreed  to   Aquacare's  request.

Aquacare then issued two unsolicited reports, the Aquacare II

report  on December 15 and  the Aquacare III follow-up report

                             -7-
                                          7


on  December 20,  attempting  to rebut  the Aquatech  report.

Aquacare II reviewed plant  operations and praised the design

and operational specifications of the plant.  Aquacare II re-

asserted that  360-ton production  "can  be achieved  without

problem," provided there was  proper stocking of  fingerlings

(young fish), and recommended  a fingerling acquisition plan.

Aquacare II  also blamed Marine's management  for the plant's

failures.    Aquacare  III  explicitly refuted  the  Aquatech

report.  Aquacare did not bill Deloitte for these reports.

          Meanwhile,  John Roche, a Massachusetts real estate

developer,   had  been  seeking  a  business  opportunity  in

aquaculture. After reading the Globe ad, he called Cramm from
                                                

his  home in  Massachusetts.  The  next day she  sent him the

information package.   Roche discussed  the farm with  two of

his business associates, Mark DiRico (the chief engineer of a

packaging   supply  business)  and   George  Call,  who  both

expressed an interest.   Roche and Call decided to  visit the

facility in Canada.  On January 3 or 4, 1989, they toured the

facility with Cramm.   During this  visit, Roche asked  Cramm

why  the previous investors  had failed.   She responded that

they had  run out  of money.   Roche and  Call also  met with

Cliff  Yorston, the Plant Manager, who told them that some of

the fish  were ready for  sale and that all  the plant needed

was an infusion of new capital.

                             -8-
                                          8


          Cramm offered the visitors a copy of the Aquacare I

report.   Before receiving it,  they were required  to sign a

disclaimer, which stated, among  other things, that they were

aware that Deloitte "had not, in any way, attempted to verify

the  information contained  herein."   Cramm stated  that she

offered  the  Aquacare  I report  to  prospective  purchasers

because "it was an informative package that included a layout

of  the plant facility" and "it talked about, in general, the

aquaculture  operation."  She  explained that  the disclaimer

was intended to protect Deloitte against claims involving any

inaccuracies in the information contained in the report, such

as   the   financial    projections,   growth   charts,   and

profitability   analysis.     She  had   not  reviewed   that

information and had no opinion as to its accuracy.

          Cramm admits  she did not  offer Roche  and Call  a

copy  of the  Aquatech report,  but claims  it was  among the

financial  statements that  Roche  and Call  were invited  to

view.

          Roche and Call  next met with  McGinn at the  Royal

Bank  of Canada  to discuss  financing.   McGinn,  like Cramm

before  him, told the two  Americans that the  farm went into

receivership because  the previous  investors had run  out of

money.

          Roche  and Call  returned  to Massachusetts,  where

Roche showed the  Aquacare I  report to DiRico.   During  the

                             -9-
                                          9


next  week,  Roche had  several telephone  conversations with

McGinn  about potential financing.   McGinn  recommended that

Roche retain a local Canadian  lawyer, Scott MacKenzie, and a

local Canadian accountant, Stan  MacPherson, to assist him in

dealing with various government agencies.  Roche did so.

          On   January  11,   Roche  and   Call,  this   time

accompanied by DiRico, met with McGinn and Cramm at the Royal

Bank in PEI.  DiRico asked McGinn for "sales figures"; DiRico

claims that McGinn gave him a copy of  the Aquacare I report,

telling  him that "all the figures are in here."  DiRico says

he was  not asked to  sign a  disclaimer.  Cramm  denies that

DiRico  was given  a  copy of  the  report at  this  meeting.

DiRico  asked  McGinn  about  the  plant's  troubles;  McGinn

responded that mismanagement was to blame.

          Roche and his associates also went to see the farm.

Cliff Yorston, the  Plant Manager, pulled  a large fish  from

one of  the tanks and  told the  two visitors that  he had  a

whole tankful of similar  "beauties" which could be sold  for

$ 3.75 a pound in  Boston.  Roche and his  associates planned

to  generate  operating capital  for  the  plant through  the

immediate sale of inventory. 

          Roche  and  his partners  made  an  offer of  $ 2.9

million the next day,  subject to Royal Bank financing.   But

Cramm, after securing the  Royal Bank's support, rejected the

offer,  instead choosing  to  accept a  lower all-cash  offer

                             -10-
                                          10


($ 1.4 million) from a  group led by Hirsch Spiegleman.   The

Spiegleman group's offer, unlike the Roche group's offer, did

not require Royal Bank financing.

          On or around January 17, Cramm told Roche that  his

offer  had been rejected.  McGinn also asked Roche if Roche's

group  would  still  be  interested  in  the  event that  the

Spiegleman deal fell through.

          After his bid was accepted,  Spiegleman requested a

copy of the Aquatech report (which he referred to as the "200

ton report").   The record  does not  reveal how  Spiegleman,

unlike Roche, knew about the Aquatech report.  Cramm informed

Aquacare of Spiegleman's request  and asked for permission to

give him a copy of  the Aquacare II and Aquacare  III reports

at the same time.

          In   mid-February   1989,   the   Spiegleman   deal

collapsed.  The Roche group hoped to take over the Spiegleman

offer rather than going through  the process of submitting  a

new  bid.  Seeking financing, Roche and his partners met with

Amy Hunter, a  loan officer  at Boston Private  Bank &  Trust

Company  (Boston Private).  Roche  gave Hunter a  copy of the

Aquacare  I  report.     Hunter  understood  that  Roche  was

presenting  the  report as  his  business plan.    Roche told

Hunter that the fish farm  went into receivership because the

previous owners had run out of money.  Roche also told Hunter

                             -11-
                                          11


that  he planned  to raise  operating capital  by immediately

selling fish.

          Hunter next called Cramm and McGinn to confirm what

Roche  had told  her.   Cramm  told  Hunter that  the  farm's

equipment was  state-of-the-art and  all that was  needed was

the right  management.  McGinn echoed  these thoughts, adding

that  Roche would get half  his investment back  in the first

three months without even  having to invest in any  new fish.

Hunter asked McGinn if he  knew of any downside risks to  the

farm  or whether he had any projections for the farm.  McGinn

responded  that he did not know any downside risks other than

bad management  and that Roche's  ideas sounded good  to him.

He  did not  offer any  other projections.   On  February 28,

Boston Private  approved a  loan of  $ 1.2 million  to Roche,

secured by property Roche owned in the Boston area.

          Cramm, however, decided not  to allow Roche to take

over Spiegleman's  offer.  Instead, she  re-tendered the farm

to  all  potentially   interested  buyers,  including  Roche.

Consequently, she  edited the original information packet and

sent it  out  on March  1 to  everyone who  had expressed  an

interest in the farm.3

                    
                                

3.  The only  substantive change made  in the packet  was the
addition of an express statement,  in light of a disagreement
with the Spiegleman group, that the assets that were for sale
did not include an investment tax credit belonging to Marine.
The packet also mentioned that the Spiegleman deal had fallen
through.

                             -12-
                                          12


          On March 2, Cramm received from Yorston, the farm's

Plant Manager,  a  copy of  a  recent memorandum  written  by

Aquacare (the Aquacare IV report).   This memorandum had been

prepared  by Aquacare  for  its subsidiary,  Seasprings.   It

accidentally  fell  into  Yorston's  hands  because Aquacare,

intending to send  it by fax  to Seasprings,  sent it to  the

fish farm's  fax number.   The  Aquacare IV report  contained

scathing  criticism  of Deloitte's  management  of  the farm.

Aquacare  asserted that Deloitte,  by attempting  to maintain

the status quo pending sale, was  actually reducing the value

of the farm's assets.  For instance, several tons of fish had

matured past  marketability.  Aquacare believed that Deloitte

was  wasting  money  by   feeding  these  unmarketable  fish.

Additionally,  Deloitte had  failed  in a  timely fashion  to

purchase fingerlings to restock  the farm and future harvests

would  be lower.    Aquacare believed  that under  Deloitte's

management the value of  the inventory as well as  the farm's

1989  and  1990  earning  potential  were  decreasing  daily.

Aquacare  implicitly disavowed  its  own  earlier  production

capacity  projections,  made in  the  Aquacare  I report  and

reasserted in the Aquacare II report, at least as to 1989 and

1990.4

                    
                                

4.  McGinn explained the decision not to buy any fingerlings,
despite  Aquacare's  recommendations   that  fingerlings   be
purchased in a carefully prescribed manner at specific times,
as part of defendants' strategy of maintaining the status quo
pending  the sale  of the  assets without  investing  any new

                             -13-
                                          13


          Roche and DiRico visited the farm again on March 8.

Roche told Yorston that if his bid was accepted he would need

to start  selling fish immediately to  raise working capital.

Yorston replied that he had $ 150,000 worth of fish ready for

shipment  to Boston.  Roche also believed that, once the farm

was purchased, McGinn was prepared to provide working capital

in the form  of a Royal  Bank operating line.   On March  10,

Roche and his partners offered $ 1.4 million.  This offer was

accepted on March 13.

          Roche called  Yorston on March 13  to inquire again

about  the prospects  of immediate  sales.   Yorston  faxed a

response  to Roche.   The  cover sheet  said, "Here  are some

projected  cash flows  for 1989."   The  attached projections

anticipated sales in  March of $ 154,000 and  total sales for

the year of almost $ 2.5 million.5  These projections had not

been prepared by Deloitte or by Marine, but by the Spiegleman

group.   However,  someone  had obliterated  the  identifying

heading at the top of the page so that, when the  projections

were  sent  by fax,  the source  of  the projections  was not

identified  to Roche.  Yorston had earlier told Roche that he

                    
                                

money  in the farm.   This remained their  strategy after the
Spiegleman deal  fell through  and it  became clear  that the
assets would not be sold until late March.

5.  There is no  indication as to whether these  figures were
supposed to be in US currency or in Canadian currency.

                             -14-
                                          14


was not authorized to release any information about the plant

without permission from Cramm.

          On March 17, Scott MacKenzie, the Canadian attorney

hired  by Roche  to help  buy the  farm, faxed  two newspaper

articles  to Roche, along with a brief note saying that Roche

might  find the attached articles "interesting."   One of the

articles discussed Marine's collapse, quoting Myers as saying

"[t]he Aquatech  report was  devastating and the  only option

open to Marine Harvesting  Ltd. was to request that  the bank

place a receiver  on site."   Roche filed  the articles  away

without reading them.

          On March  20, the Canadian court  approved the sale

of  the  farm.    Roche  formed  a  corporation  in   Canada,

International  Marine Fisheries,  Ltd.  (IMFL),  to make  the

purchase.    Roche  instructed  Yorston to  fill  orders  for

shipment to Boston.  Yorston was  able to fill the first  few

orders  of  2 to  4  pound  fish, but  the  buyers  in Boston

complained  that the fish were too small.  Yorston was unable

to fill the  first order  for 4  to 6  pound fish.   He  then

resigned.  Scott Taylor, formerly the farm's Chief Biologist,

took  over Yorston's position, but he was also unable to fill

these  orders.  In April,  Taylor told Roche  that the larger

fish were all unmarketable because they were too old and that

the other fish  were too  small for sale.   Taylor  predicted

that the smaller fish would be  four pounds by June and could

                             -15-
                                          15


be sold then.  By June, the smaller fish still  had not grown

to four  pounds.  Taylor was  fired.  The  new Plant Manager,

Richard Gallant,  recommended, in  order to cut  expenses and

see if the fish would grow faster, that the fish be placed in

cages in the bay.  This was done in July.

          Roche and  his partners injected cash  of their own

into the enterprise to save it and also took out an operating

line of  credit from the Bank of Nova Scotia in the amount of

$ 500,000.  Roche personally guaranteed the loan.  During the

summer, Roche and DiRico bought Call's share.

          Roche  came to think  the fish farm  was a failure.

He began  negotiating with  a local veterinary  college which

was  interested in buying the farm for research purposes.  He

hired Deloitte to help him set up this deal.  Stan MacPherson

and  Cleve Myers, both recently hired  by Deloitte, worked on

the project.

          In  September 1989,  Roche  was at  the fish  farm.

Tipped  off by  a  former secretary,  he  found the  Aquatech

report  in a desk drawer.  Attached  to the report was a 1988

note from Cleve Myers,  the former president of Marine,  to a

prospective fish dealer.  The note said that the farm:

          was   placed   in   receivership   Friday
          afternoon.   The fish have not grown fast
          enough, as you know, plus I have received
          a specialist's report from Norway stating
          that we  can only grow  200 tons annually
          (just enough to lose one  million dollars
          each year).

                             -16-
                                          16


After  reading  the  report   and  the  attached  note  Roche

concluded that he had been defrauded. 

          In November  1989, the  Bank of Nova  Scotia called

the loan and demanded that Roche, as personal guarantor, make

payment to the bank.  He did not do so.  The fish farm closed

in December,  and went into  receivership in  February.   The

Bank  of Nova Scotia sued  Roche and DiRico  on the defaulted

loan.

          Meanwhile,    IMFL,   the    plaintiffs'   Canadian

corporation, was dissolved  in May  1990.   Roche and  DiRico

brought  this action against  Deloitte and the  Royal Bank in

November 1990.

                             II.

          Roche and  DiRico sued Deloitte and  the Royal Bank

on two theories: common  law fraud and misrepresentation, and

"unfair  or deceptive acts or practices in the conduct of any

trade or commerce," under Mass. Gen. Laws ch. 93A,   2.

          The  common law  counts were  tried before  a jury.

Since the defendants did not consent  to a jury determination

of  the  chapter 93A  claim, that  claim  was decided  by the

district  judge.  The jury  returned a verdict  for the Royal

Bank on all  the common law  counts.  As  for the common  law

claims against Deloitte, the jury found that Roche and DiRico

had proved there were negligent misrepresentations, but  that

the plaintiffs were ninety-nine percent negligent compared to

                             -17-
                                          17


the one  percent negligence of Deloitte;  therefore the claim

foundered  on  proximate  cause  grounds  and  there  was  no

recovery.    The district  court  ruled  that defendants  had

engaged in  misrepresentations contrary  to  the standard  of

chapter 93A,6  but that the  actionable conduct did  not take

place "primarily  and substantially within  the commonwealth"

of  Massachusetts, as chapter 93A  requires.  Mass. Gen. Laws

ch. 93A,   11.   The court thus ruled in favor  of defendants

on the issue of chapter 93A liability.

          Plaintiffs,  while  defending the  district court's

predicate  rulings, appeal  the court's ultimate  decision on

chapter  93A  liability.    They assert  that  the  deception

occurred  primarily  and  substantially   in  Massachusetts.7

Defendants,   by   contrast,   defend   the   "primarily  and

                    
                                

6.  Defendants argue on appeal  that this ruling violates the
Seventh  Amendment in light of the jury verdict on the common
law claims.  We need not  reach the issue since we affirm the
chapter 93A judgment for defendants on other grounds. 

7.  Plaintiffs   argue  that   the  court's   "primarily  and
substantially"  decision  is  in  tension  with  its  earlier
decision to apply Massachusetts law to the dispute instead of
Canadian law.  Defendants  make essentially the same argument
in reverse -- that the latter decision was correct and should
trump the former.  These arguments miss the mark.  The choice
of  law  test and  the  "primarily  and substantially"  test,
though similar in many  respects, are not identical.   That a
judge  should reach  opposite results  in applying  these two
tests  in a  single case  is no  sign of  error.   See, e.g.,
                                                                        
Bushkin Assocs., Inc. v. Raytheon  Co., 473 N.E.2d 662 (Mass.
                                                  
1985) (applying  Massachusetts  law but  concluding that  the
deception  occurred  primarily   and  substantially   outside
Massachusetts);  cf.  Burnham v.  Mark  IV  Homes, Inc.,  441
                                                                   
N.E.2d 1027, 1031 n.9 (Mass. 1982).

                             -18-
                                          18


substantially" ruling, but challenge a number of the district

court's  predicate rulings.   Specifically,  defendants argue

that  Roche and DiRico are  not the real  parties in interest

because  the deception,  as alleged,  was perpetrated  on the

Canadian  corporation established  by  Roche  and  DiRico  to

purchase and operate  the fish farm,  not on  the two men  as

individuals.    They  also  argue  that,  under  forum  state

(Massachusetts)  conflicts  principles, Canadian  law, rather

than Massachusetts law, should have been applied to the suit.

Finally,  they  argue  that,  even  under  Massachusetts law,

plaintiffs  had  not  successfully  shown  actionable conduct

under 93A.  Because we affirm the ruling below  on the ground

that  the  conduct was  not  primarily  and substantially  in

Massachusetts,  there is  no  reason  to address  defendants'

other arguments in any detail. 

          The  question of  whether  the  deception  occurred

primarily and  substantially in Massachusetts is  one of law,

which we review de  novo.  Compagnie de Reassurance  d'Ile de
                                                                         

France  v. New England Reinsurance Corp., 57 F.3d 56, 90 (1st
                                                    

Cir.  1995); Clinton Hosp.  Ass'n v. Corson  Group, Inc., 907
                                                                    

F.2d  1260, 1264  (1st  Cir. 1990).    This review,  however,

cannot  be conducted in a vacuum.  We first determine exactly

what constituted the unfair or deceptive acts.
                

          The district court found that six acts or omissions

constituted  actionable deception on the plaintiffs.  Whether

                             -19-
                                          19


a certain act or  omission (or cluster of acts  or omissions)

is  actionable  under chapter  93A  is  a  question of  fact.

Brennan v. Carvel Corp.,  929 F.2d 801, 813 (1st  Cir. 1991);
                                   

USM Corp. v. Arthur D. Little Sys., Inc., 546 N.E.2d 888, 897
                                                    

(Mass. App.  Ct. 1989).   Review is  for clear error.   After

defining the deception, the  district court then employed the

pragmatic, functional  analysis spelled out by  this court in

Clinton  Hospital, 907 F.2d  at 1266,  in order  to ascertain
                             

whether the deception occurred primarily and substantially in

Massachusetts.8      Neither  party  challenges  the district

court's   methodology  in  determining   the  "primarily  and

substantially" question by examining  only the specific  acts

(or omissions)  of misconduct, instead of,  say, by examining

the larger  context of the  parties' dealings.   We therefore

use  the same  methodology.   See also  Gilleran, The  Law of
                                                                         

Chapter  93A     3:15, at  32  &  n.59.1  (1995 Supp.)  ("The
                        

relevant wrongful  conduct to  be considered for  purposes of

personal   jurisdiction  under  93A  is  that  conduct  which

violated 93A.") (citing cases).

                    
                                

8.  As a procedural  matter, courts of appeals may review the
"primarily and substantially" issue  at various stages of the
litigation:   e.g.,  after trial,  see Clinton  Hospital, 907
                                                                    
F.2d at 1261; Makino, U.S.A., Inc. v. Metlife Capital  Credit
                                                                         
Corp., 518 N.E.2d  519 (Mass.  App. Ct. 1988);  or on  appeal
                 
from summary  judgment, see Goldstein  Oil Co. v.  C.K. Smith
                                                                         
Co.,  479 N.E.2d 728  (Mass. App. Ct. 1985).   Here, the case
               
comes to  us after trial,  with specific factual  findings by
thedistrictjudgeon whatexactlyconstitutedtheacts ofdeception.

                             -20-
                                          20


          The  district  court found  that the  following six

acts/omissions constituted the deception:

          i.  Cramm's response on January 4,  1989,
          to  a question from  plaintiffs about the
          problems  of  the  fish farm,  indicating
          that the  previous operators had  run out
          of money, but omitting that the investors
          withdrew   after  reading   the  Aquatech
          report;

          ii.    McGinn's  statement  to  the  same
          effect;

          iii.  Cramm's failure to offer plaintiffs
          a  copy of the  Aquatech report  when she
          offered  them a  copy of  the Aquacare  I
          report;

          iv.    Cramm's  failure,  after  March 1,
          1989,  to  disclose  to   plaintiffs  the
          Aquacare  IV  report,  which showed  that
          Aquacare   no   longer   stood   by   the
          projections  it had  made in  the earlier
          Aquacare I report;

          v.   McGinn's statement that buyers would
          be  able  to  sell  fish  immediately  to
          generate operating capital; and

          vi.    McGinn's  failure to  tell  Hunter
          about the Aquatech report, after offering
          his opinion  as to  the viability  of the
          farm, when  she asked if he  had any more
          information.9

          Both   parties   challenge  the   district  court's

findings on what constituted  the deception.  Plaintiffs urge

                    
                                

9.  The   district  court  excluded  from  consideration  the
deceptive oral  statements made by Yorston  to the plaintiffs
and  the deceptive fax sent  by Yorston to  Roche because the
plaintiffs had failed to plead Yorston's allegedly fraudulent
conduct with  the requisite specificity.   Plaintiffs protest
this ruling.  We need not reach the issue as it is immaterial
to the outcome.

                             -21-
                                          21


us to give a  broader construction, while defendants complain

that the district  court saw deception where there  was none.

We have reviewed  the record  and are mindful  that there  is

conflicting testimony  on many  points.   The  judge saw  the

witnesses on the stand and had the opportunity to weigh their

credibility.  See Fed. R. Civ. P. 52(a).
                             

          Defendants argue  that the district court  erred in

finding that defendants  deceptively failed  to disclose  the

Aquatech  report.  Defendants  assert that the non-disclosure

claim  is  an  impossibility  here  because  plaintiffs   had

knowledge  prior to buying  the farm about  the very document

the  defendants  are  accused  of failing  to  disclose,  the

Aquatech report.  This  knowledge, the defendants essentially

argue,  is based on either of two alternate theories.  First,

defendants assert that  plaintiffs had  imputed knowledge  of

the  report: their  agent MacKenzie  knew about  the Aquatech

report through  a newspaper article and  that knowledge could

be imputed  to the  plaintiffs.10  Second,  defendants assert

that the plaintiffs had constructive knowledge: MacKenzie had

faxed   a  copy  of  the  article  to  Roche  (a  week  after

plaintiffs' offer was accepted),  and Roche's knowledge could

be  assumed, without  relying on  an agency  theory (although

                    
                                

10.  Defendants  rely on  DeVaux v.  American Home  Assurance
                                                                         
Co.,  444 N.E.2d  355, 358  (Mass.  1983), and  several other
               
cases for this agency theory.

                             -22-
                                          22


Roche did not  read the  article until long  after).11   Even

assuming these  theories  are valid,  defendants  have  still

failed  to  demonstrate  reversible  error.    Prior  to  the

closing, plaintiffs  at most  knew  of the  existence of  the
                                                                    

Aquatech  report.   Defendants'  deception  here  was in  not

providing plaintiffs  with a copy  of the  report given  that
                                                 

plaintiffs  had  been provided  with  a  copy  of  the  rival
                                                             

Aquacare  I report.  Under these facts the district court did

not  err in  finding  that defendants  deceptively failed  to

disclose the Aquatech report.

          Defendants also  argue it  was clear error  for the

district court to conclude that the farm's original investors

pulled out because of the Aquatech report, a conclusion  upon

which the non-disclosure claim rests.  Defendants are correct

that the record does not reveal that the investors pulled out

solely because of the  unfavorable Aquatech report.  However,
                  

the report  clearly  played a  major role  in the  investors'

decision to place  the plant  in receivership.   At the  very

least,  Cramm and  McGinn  knew that  the previous  investors

pulled out just after receiving the Aquatech report, and that

the report played a large role in this decision.  Myers wrote

McGinn on January 4, 1989, saying that both the directors and

                    
                                

11.  Defendants cite  Chandler v.  Atlas Gen. Indus.,  215 F.
                                                                
Supp. 617, 618-19 (D. Mass. 1963), for the proposition that a
plaintiff  "cannot close  his eyes  to  the obvious  and then
claim to be deceived."

                             -23-
                                          23


the  major  shareholders thought  it  was  wrong to  continue

operations  after receiving the  information in  the Aquatech

report as to the expected tonnage.  There is no clear error.

          Plaintiffs,  in turn, challenge certain findings of

non-deception  as clearly  erroneous.   They  argue that  the
               

advertisement  placed  by  Cramm  was  deceptive  because  it

described the farm as  a "going concern."  A  "going concern"

is "[a]n enterprise which  is being carried on as a whole and

with some  particular object in view" or "an existing solvent

business, which is being conducted in  the usual and ordinary

way  for which it was organized."  Black's Law Dictionary 691
                                                                     

(6th ed. 1990).   The district court determined that  the use

of  the   term  "going  concern"  here   was  not  deceptive.

Plaintiffs  rely  entirely on  Dr.  Smith's  findings in  the

Aquatech  report in asserting on appeal that the farm was not

a  "going concern."  In  Dr. Smith's opinion, say plaintiffs,

the farm's pumping system was incapable of operating properly

at optimum levels and the farm was, as a general matter,  not

state-of-the-art.

          Plaintiffs' charge  of error fails on  two grounds.

First,  Dr. Smith  is  one aquaculture  expert among  several

whose conflicting  views about the farm became  known in this

case.  Indeed, this is the very reason his report should have

been available  to the plaintiffs:   the plaintiffs  had been

given  a different  report  by a  competing aquaculture  firm

                             -24-
                                          24


which expressed a  far rosier view  of the farm's  operations

and   production  capacity.     While  the  plaintiffs'  non-

disclosure  claim  is  rooted  in  the  variety  of  opinions

available  about  the viability  of  the  farm, their  "going

concern" argument presents Dr.  Smith's opinion as the single

truth.   But most damaging to  plaintiffs, Dr. Smith's report

never  suggested, let alone stated,  that the farm  was not a

"going concern."  His report  indicates only his belief  that

the farm was more poorly designed, and consequently a riskier

investment, than its designers thought.12

          Finally, that the farm ultimately failed (and thus,

presumably could not properly have been described as a "going

concern"  at some point during its decline) is not proof that

it was  doomed to failure at  the time the ad  was placed, at

the  start of  the  receivership.   Indeed,  implicit in  the

plaintiffs' overall case  is a claim that their venture might

not have failed if  the receiver had managed the  farm better

during  the term of the receivership and if the selling price

better reflected the actual  value of the assets.   Precisely

because the value and production capacity of the farm were so

hotly disputed at trial, the judge did not commit clear error

in finding  that the farm was  a "going concern" at  the time

                    
                                

12.  Plaintiffs also claim  that the  farm was  not a  "going
concern" because it fell short of Amy Hunter's  definition of
"going concern."  Amy  Hunter's definition of "going concern"
need not have been adopted by the court.

                             -25-
                                          25


the  Globe ad was placed.   The farm's  ultimate failure does
                      

not change this.13

          These factual findings lead to the question whether

the  deception  occurred   primarily  and  substantially   in

Massachusetts.  Contrary  to the standard burden  of proof on

jurisdictional questions, here the burden is on defendants to
                                                                      

show   that   their   misconduct   occurred   primarily   and

substantially outside  Massachusetts.    Mass. Gen.  Laws ch.
                                 

93A,    11; Compagnie de Reassurance d'Ile de France, 57 F.3d
                                                                

at  90; see Gilleran, supra,   3:16,  at 65.  This is because
                                       

"   11 provides an exemption from 93A liability, available as

a  defense, rather  than  a  jurisdictional  prerequisite  to

suit."   Kansallis Fin. Ltd. v.  Fern, 40 F.3d  476, 481 (1st
                                                 

Cir. 1994).  The  district court's conclusion that defendants

satisfied this  statutory burden is  one of law,  reviewed de
                                                                         

novo.  Compagnie de  Reassurance d'Ile de France, 57  F.3d at
                                                            

90; Clinton Hospital, 907 F.2d at 1264.
                                

          In Clinton  Hospital, this  court  read the  sparse
                                          

body of  Massachusetts precedent as support  for a pragmatic,

functional  approach  for   determining  whether   actionable

misconduct    occurs    primarily   and    substantially   in

Massachusetts.    The Clinton  Hospital  court  distilled the
                                                   

                    
                                

13.  Similarly,   plaintiffs'   assertions   that   the   two
information packets were deceptive also fail. These arguments
bootstrap on  the argument about  the ad, since  the packets,
say plaintiffs, are deceptive  because they describe the farm
as a "going concern."

                             -26-
                                          26


approach  down to  three basic  factors: (1)  where defendant

committed the deception; (2) where plaintiff was deceived and

acted upon  the deception; and  (3) the situs  of plaintiff's

losses due  to the deception.  Id.  at 1265-66.  The district
                                              

court, applying  the Clinton  Hospital factors to  this case,
                                                  

reasoned  that  the  deception here  occurred  primarily  and

substantially in Canada.

          This court has previously recognized that the first

factor  is the least weighty of the three factors.  Compagnie
                                                                         

de  Reassurance  d'Ile  de France,  57  F.3d  at 90;  Clinton
                                                                         

Hospital,  907 F.2d at 1265-66.  The district court was aware
                    

of this and ruled  that the first factor weighed  against the

plaintiffs because most of the defendants' misrepresentations

and deceptive acts were committed in Canada.  This is plainly

correct.   Indeed, the district court  understated the point:

all the misrepresentations occurred in Canada.  Nevertheless,
               

plaintiffs argue on appeal  that the "clear preponderance" of

defendants'  deceptive  conduct  occurred  in  Massachusetts.

This  argument, however, is premised on a certain set of acts

which the  district  court  did  not  consider  part  of  the

deception.   Specifically, plaintiffs assert that  the Boston
                                                                         

Globe  ad and  the  two information  packets were  deceptions
                 

which  defendants  committed  in  Massachusetts.     But  the

district  court did  not err in  finding that the  ad and the

packets were not misleading.

                             -27-
                                          27


          As to the non-disclosure of the Aquatech report and

the  Aquacare IV report,  there is a  metaphysical dilemma in

ascertaining where this  occurred.  The very  problem is that

disclosure did not  occur.  The  district court read  Clinton
                                                                         

Hospital as support for  the proposition that  non-disclosure
                    

occurs where the defendant who fails to disclose  is located.

This was  obviously Canada.   But  Clinton Hospital does  not
                                                               

answer this  question.   Where the defendants'  obligation to

disclose  certain  documents  arose  out  of their  voluntary

disclosure  of  other  documents,  and  where  the   parties'

dealings were fairly  evenly split between two places,  it is

most  reasonable to  say  that  the  non-disclosure  occurred

equally  in both  places.    However,  since all  the  actual

misrepresentations,  as  detailed  above, were  made  by  the

defendants in Canada, the first Clinton Hospital factor still
                                                            

weighs  in  favor  of   defendants.14    The  district  court

concluded,  and we agree,  that the  bulk of  the defendants'

unfair and deceptive acts and omissions were in Canada.

          The  second Clinton  Hospital  factor  requires  an
                                                   

analysis  of where the plaintiffs received and acted upon the

deceptive or unfair acts or practices.  As the district court

properly  recognized,  this  factor,  though  framed  by  the

                    
                                

14.  That  some  of  the  misrepresentations,  while made  in
Canada, were  received in  Massachusetts, will  be considered
with  respect to the  second Clinton Hospital  factor, but is
                                                         
not relevant here.

                             -28-
                                          28


Clinton Hospital  court as  a single factor,  really requires
                            

two distinct inquiries.

          As to where the plaintiffs received the  deception,

the district  court concluded that it was  primarily Canada. 

In coming  to this decision,  the court declined  to consider

the  misleading statements  made by  McGinn to  Hunter during

their  telephone  conversation  because  the  district  court

believed Hunter "was not acting as an agent of the plaintiffs

when  she received  the  misrepresentation, and  there is  no

evidence  she relayed  any of  the misrepresentations  to the

plaintiffs."   Plaintiffs  complain  the court  erred in  not

including this  telephone conversation as a  deception.  This

is an  arguable issue, but we resolve  it against plaintiffs.

In terms of strict  agency law, Hunter was acting  for Boston

Private, not for plaintiffs,  when she made the call.   There

is no evidence  that Hunter told McGinn or Cramm that she was

calling on  Roche's  behalf or  that she  would transmit  the

information to Roche.   Thus, while there was a  deception of

Hunter, it was not of plaintiffs.  As to the district court's

second rationale -- that  no misrepresentations were conveyed

by Hunter to plaintiffs -- it is inapplicable on these facts.

McGinn  concealed  from Hunter  the  very  information which,

Hunter testified, she  would have relayed to  Roche if McGinn
                                             

had been more forthcoming.

                             -29-
                                          29


          The  only  other   misrepresentation  received   in

Massachusetts was the Yorston  fax, which, under the district

court's own  evidentiary rulings,  may be considered  in this

analysis.   On  the other hand,  there were  three misleading

statements  made  by  the  defendants  and  received  by  the

plaintiffs in  Canada during  the plaintiffs'  initial visits

there.   And, as discussed  above, the defendants' failure to

disclose was, for these  purposes, received by the plaintiffs

equally in Massachusetts and  Canada, as the parties' overall

dealings  were  evenly  divided  between  those  two  places.

Therefore, while  the plaintiffs  received  the deception  in

both places, we  agree with the district  court that slightly

more of it was received in Canada.15

          The second Clinton Hospital factor also requires us
                                                 

to  examine  where  plaintiffs  acted   upon  the  deception.

Indeed, in Clinton Hospital,  this court recognized that "the
                                       

critical  factor  is  the  locus  of  the  recipient  of  the

deception at  the time of  reliance."  Clinton  Hospital, 907
                                                                    

F.2d at 1265-66; see  also Compagnie de Reassurance  d'Ile de
                                                                         

France,  57 F.3d at 90.  Under varying circumstances this may
                  

or may not be the same place as the place where the plaintiff

                    
                                

15.  As with the  first Clinton  Hospital factor,  plaintiffs
                                                     
urge us  to frame the  deception broadly enough  to encompass
the  description  of the  farm as  a  "going concern"  in the
Boston  Globe ad and in  the two information  packets, all of
                         
which plaintiffs  obviously received in  Massachusetts.   For
reasons expressed above, we will not do so.

                             -30-
                                          30


received the  deception.  Here, the  district court concluded

that the plaintiffs' actions  in reliance were evenly divided

between Massachusetts,  where they negotiated  a loan secured

by Massachusetts  properties, and Canada, where  they hired a

lawyer and  accountant and  formed a Canadian  corporation to

purchase  the farm,  and  that this  sub-factor thus  favored

neither party.

          The  district  court thus  concluded that  the two-

faceted  second factor,  like  the first  factor, weighed  in

favor of Canada, and consequently in favor of the defendants.

We agree.

          The third Clinton Hospital  factor is the  location
                                                

of  the  loss.    The  parties  advance  radically  different

conceptions of  the loss  here.   Plaintiffs assert  that the

loss was the loss of the Massachusetts property  that secured

the Boston Private loan and that was ultimately foreclosed on

when  the  plaintiffs  defaulted  on the  loan.    Defendants

conceive  of the  loss as  the  loss of  the money  which was

invested in the farm in Canada.

          The   district   court   adopted  the   plaintiffs'

definition.   The court's  reasoning was  heavily influenced,

perhaps  even mandated, by its earlier ruling on the scope of

the damages which plaintiffs would be allowed to seek in this

action.     In  that  earlier  ruling,   the  court  rejected

defendants'  argument that the plaintiffs as individuals were

                             -31-
                                          31


not the real parties in interest in this case by defining the

alleged losses narrowly, allowing plaintiffs to seek recovery

only of  losses they incurred personally  in capitalizing the

corporation and not those  losses suffered by the corporation

in Canada.  The  district court felt obligated, for  the sake

of consistency, to  use the  same conception of  the loss  in

this  context.   The  court  thus concluded  that  this third

factor favored the plaintiffs.  We agree.

          The  district court balanced  the three factors and

found that defendants -- in whose favor the first two factors

weighed -- had met their burden of proving that the deception

had    occurred    primarily   and    substantially   outside

Massachusetts.  Although  the pragmatic, functional  analysis

is  not  necessarily limited  to  the  three factors,  it  is

significant that two of the three identified factors weigh in

favor of the  defendants here.  Cf. Central Mass. Television,
                                                                         

Inc. v. Amplicon, Inc.,  930 F. Supp. 16, 27 (D.  Mass. 1996)
                                  

("[W]hen  'place of  injury' is  the only factor  weighing in

favor of  a claimant, the admonition  of Massachusetts courts

that liability under chapter 93A is not to be imposed lightly

is particularly relevant.").

                             III.

          Defendants moved, after trial, for  attorneys' fees

in the  sum of $ 865,000.   The district court,  in a written

memorandum, denied this motion.  Defendants appeal.

                             -32-
                                          32


          The district court first noted  the dispute between

the parties over whether United States or Canadian law should

apply  to the  fee-shifting claim.   Then,  assuming arguendo
                                                                         

that  Canadian law  applied, as  defendants urged,  the court

interpreted  Canadian  law  to  grant  judges  "absolute  and

unfettered" discretion in attorneys' fees claims.  Exercising

this discretion, the district  court determined that an award

of  fees  would  be  "inequitable"   because  of  defendants'

intentional misconduct, and it denied the motion.

          Defendants base their argument -- one wholly  based

on Canadian substantive law -- on the underlying premise that

Canadian  substantive  law  applies  to  the  entire  dispute

between the parties.   They  make no argument  that they  are

entitled  to  fees under  Massachusetts  law.   The  district

court,  however,  rejected  the  defendants'  choice  of  law

position,  applying  Massachusetts  law  to  the  plaintiffs'

chapter 93A  claim.   The  court  consulted Canadian  law  in

considering, and  disposing of,  the claim  for  the sake  of

argument  only.  It is  unnecessary to resolve  the choice of

law  issue,  as the  denial  of  attorneys'  fees was,  under

Canadian law, well within  the trial court's discretion given

the circumstances of this case.

          Defendants unsuccessfully argue  that the  district

court  overestimated  the  degree  of  discretion  enjoyed by

Canadian courts in the  fee-shifting context.  Under Canadian

                             -33-
                                          33


law,  "[a] successful litigant has by law no right to costs."

Orkin, The  Law of  Costs    202.1, at 2-3  (2d ed.  1993).16
                                     

"Although  [the successful  litigant]  may have  a reasonable

expectation  of receiving  [costs], this  is subject  to what

some cases  have termed  the court's absolute  and unfettered

discretion to award or withhold costs."  Id.  This discretion
                                                        

is "to be  exercised according to  the circumstances of  each

particular case."  Id. 
                                  

          Defendants also  argue  that the  court abused  its

discretion by basing its  denial of fees on its  finding that

defendants'  conduct was  violative of  chapter  93A.    They

claim  that  Massachusetts  law  is  irrelevant  to  Canadian

attorney fee determinations and  thus that the district judge

erred   in  considering   conduct  that   was  violative   of

Massachusetts  law.    Defendants misapprehend  the  district

court's  reasoning.   The  point  is that  their  conduct was

wrongful, not  that  it violated  a particular  statute.   In
                    

denying the  motion, the  court noted that  "defendants acted

intentionally   to   withhold   material   information   from

plaintiffs."  Chapter  93A was merely the lens  through which

the court examined defendants' conduct.  Certainly, under the

broad discretion Canadian law  accords judges in attorney fee

                    
                                

16.  The term  "costs," as used in  Canadian law, encompasses
attorneys' fees.  See id.   201, at 2-1.
                                     

                             -34-
                                          34


determinations, the district  judge was entitled to  consider

this misconduct.

          Defendants  prevailed  on  plaintiffs' chapter  93A

claim  because they successfully asserted that the misconduct

occurred primarily and  substantially outside  Massachusetts.

Their  motion  for attorneys'  fees  was  denied because  the

district court, exercising its  discretion, believed it would

be  inequitable  to  award  fees to  parties  whose  wrongful

conduct  had been  established  at trial.    It was  entirely

proper, in this context,  for the district judge  to consider

defendants'   intentional   misconduct   in   deceiving   the

plaintiffs as  a circumstance militating against  an award of

fees.

                             IV.

          For the reasons  expressed above,  the judgment  of

the district court in  favor of defendants and the  denial of

defendants' post-trial  motion for attorneys'  fees are  both

affirmed.  Parties to bear their own costs.
                    

                             -35-
                                          35