Procter & Gamble Co v. Amway Corporation, e

IN THE UNITED STATES COURT OF APPEALS

         FOR THE FIFTH CIRCUIT
                 _______________

                   m 00-20127
                 _______________



         THE PROCTER & GAMBLE COMPANY;
   THE PROCTER & GAMBLE DISTRIBUTING COMPANY,

                                   Plaintiffs-Appellants-
                                   Cross Appellees,

                     VERSUS

           AMWAY CORPORATION, ET AL.,

                                   Defendants,

   THE AMWAY DISTRIBUTORS ASSOCIATION COUNCIL,

                                   Defendant-Appellee-
                                   Cross-Appellant,

               JA-RI CORPORATION,

                                   Defendant-Appellee,

                      AND

         INTERNET SERVICES CORPORATION,

                                   Movant-Appellee-
                                   Cross-Appellant.
                                  _________________________

                           Appeals from the United States District Court
                                for the Southern District of Texas
                                 _________________________

                                         January 17, 2002

Before JOLLY, SMITH, and BENAVIDES,                   to other Amway distributors via an internal tel-
  Circuit Judges.                                     ephone messaging system. Haugen served on
                                                      the ADAC and was a very successful Amway
JERRY E. SMITH, Circuit Judge:                        distributor with a network of distributors
                                                      throughout Utah, Nevada, Texas, Mexico, and
   The Procter & Gamble Co. (“P&G”)                   Canada.
appeals the award of attorneys’ fees and costs
to Ja-Ri Corporation (“Ja-Ri”), the Amway                 The rumor spread rapidly.              Some
Distributors Association Council (“ADAC”),            distributors printed fliers containing the rumor
and Internet Services Corporation (“Internet”)        and circulated them to consumers. P&G
under 28 U.S.C. § 1927 and 15 U.S.C.                  offered evidence that the number of Satanism
§ 1117(a). Concluding that the district court         rumors increased substantially in the states in
committed several errors, we vacate and               which the majority of Haugen’s distributors
remand.                                               live.

                       I.                                 Within days of learning that the rumor was
   P&G manufactures and distributes nu-               false, Haugen sent out a short retraction on the
merous household products. Since the late             voice messaging system. Shortly thereafter, an
1970’s and early 1980’s, rumors of links to           Amway representative contacted Haugen and
Satanism have circulated throughout the               delivered a copy of a P&G “truth kit,” which
United States. A common version alleges that          explains that the rumor is false. Using the kit,
P&G’s president admitted to worshiping Satan          Haugen sent out a second and more detailed
on a television talk show and that a portion of       retraction, but the rumor continued to spread
P&G’s profits goes to the church of Satan.            for some time.
The rumor has circulated in the form of
voicemail messages and printed fliers.                    Amway’s distributors make money both
                                                      from selling Amway products to the general
   P&G alleges that Amway and its                     public and from recruiting other distributors.
distributors started or spread the rumor in the       Newly recruited distributors become “down-
1980’s and began spreading it again in the            line” distributors who earn commissions for
mid- 1990’s. Rather than suing Amway in the           the “upline” distributors who recruited them.
1980’s, P&G worked with Amway’s corporate             More senior and profitable distributors sell
headquarters to stop the rumor. In 1995,              their products predominately to downline dis-
however, the rumor resurfaced when Randy              tributors rather than to consumers. There is
Haugen, an Amway Distributor, forwarded it            high turnover among the more junior


                                                  2
distributors. The most elite and profitable                   On the day after the dismissal in Utah, P&G
distributors rely on the sale of motivational             sued Haugen, Amway, ADAC, Ja-Ri, Internet,
tools rather than Amway products to earn                  and other parties in Texas federal court,
large profits.                                            alleging that the defendants had (1) spread the
                                                          Satanism rumor, (2) disparaged P&G’s Crest
    P&G alleged that this structure constitutes           toothpaste, and (3) harmed P&G’s sales by
an illegal pyramid scheme and gave upline dis-            luring people into Amway’s illegal pyramid
tributors a possible motive to repeat the rumor           scheme as distributors. The complaint assert-
to the downline distributors because it might             ed various causes of action, including common
affect the ability to recruit distributors and sell       law fraud, violations of the Lanham Act
Amway products. The relationship of Amway                 § 43(a), violations of the Racketeer Influenced
distribution network to Ja-Ri, ADAC, and In-              and Corrupt Organizations Act (“RICO”), 28
ternet remains a bit murky, but P&G unearthed             U.S.C. § 1962(c)-(d), and violations of the
evidence that the four entities have close ties.          Texas Business and Commerce Code § 16.29.

                      II.                                     The Texas district court granted Amway’s
    In 1995, P&G filed a federal suit in Utah,            FED. R. CIV. P. 12(b)(6) motion dismissing the
alleging that Haugen, Freedom Associates,                 RICO claim because P&G had not alleged re-
Inc., and Freedom Tools, Inc., circulated the             liance on Amway’s alleged predicate acts of
Satanism rumor; P&G later joined Amway,                   mail and wire fraud. The court held that P&G
Randy Walker, and Walker International Net-               lacked standing to bring its § 43(a) claim based
work as defendants. In 1996, P&G filed a sec-             on Amway’s illegal pyramid scheme and that
ond amended complaint alleging defamation,                the statute of limitations had expired for the
common law unfair competition, violations of              fraud claim. This dismissal eliminated Internet
the Utah Truth in Advertising Act, tortious in-           as a party to the suit, because P&G had
terference, negligent supervision, and                    asserted only the Lanham Act illegal pyramid
violations of the Lanham Act § 43(a), 15                  scheme against Internet.
U.S.C. § 1125(a), and vicarious liability. P&G
then filed a third amended complaint alleging                 The remaining claims and parties went to
that Amway is an illegal pyramid and alleging             trial. At the close of P&G’s case, Amway
fraud and product disparagement; the district             moved for judgment as a matter of law
court dismissed that complaint in 1997. Later             (“j.m.l.”). The court granted j.m.l. and
in 1997, P&G filed a fourth amended
complaint to assert fraud and disparagement
claims, which the Utah court denied as                       1
untimely.1                                                    (...continued)
                                                          March 1999, the Utah court granted summary
                                                          judgment to the defendants on the defamation per
                                                          se, vicarious liability, and negligent supervision
   1
     In September 1998, the Utah district court           claims, then entered a final judgment dismissing all
granted defendants’ joint motion for summary              of P&G’s claims. The Tenth Circuit reversed,
judgment and dismissed the § 43(a) claim, holding         P&G v. Haugen, 222 F.3d 1262 (10th Cir. 2000),
that the misrepresentation did not relate to a            and remanded for further proceedings on the Lan-
product within the meaning of the Lanham Act. In          ham Act disparagement and Utah state law
                                    (continued...)        disparagement claims.

                                                      3
dismissed the § 43(a) claim against Amway,               had reversed and remanded on the Lanham
Walker, and Haugen based on the res judicata             Act claim. We refused to give the Utah
effect of the Utah final judgment. The Texas             court’s decision on vicarious liability
court dismissed the § 43(a) claim for                    preclusive effect as to the Lanham Act claims.
disparagement against the remaining                      Id. at 546. (4) We reversed the j.m.l. on the
defendants because the First Amendment                   Lanham Act disparagement claim, concluding
requires, and the plaintiffs had failed to               that the First Amendment does not require
present, evidence of “actual malice.” The                proof of “actual malice.” Id. at 546-59. (5)
court also dismissed the Texas Business and              We reversed the dismissal of the product
Commerce Code § 16.29 claim and all                      disparagement claims under the Lanham Act
remaining claims. P&G appealed the decision              and Texas Business and Commerce Code §
on the merits.                                           16.29. Id. at 565-66. (6) We upheld the
                                                         dismissal of the common law fraud claims as
   The district court then issued three orders           barred by the statute of limitations. Id. at 566-
imposing sanctions on P&G by shifting at-                67. (7) We upheld the dismissal of the alter
torneys’ fees and costs. It granted sanctions to         ego, single business enterprise, and vicarious
Ja-Ri in the form of all attorneys’ fees expend-         liability claims against Ja-Ri and ADAC.
ed after April 1999 (the “Ja-Ri sanctions or-
der”), citing § 1927 as its authority for shifting           The only claims currently before the district
fees. The court granted a fees motion in favor           court relate to spreading the Satanism and
of ADAC, citing its authority under § 1927               Crest toothpaste rumors. The district court
and 15 U.S.C. § 1117 (the “ADAC sanctions                still must decide whether Amway and its dis-
order”). The court granted Internet’s motion             tributors fraudulently spread the Satanism ru-
for all attorney’s fees under §§ 1117 and 1927           mor and violated RICO, unlawfully disparaged
(the “Internet sanctions order”). P&G brought            P&G products under the Lanham Act, or un-
the instant appeal to challenge the sanctions            lawfully disparaged P&G products under Tex-
orders.                                                  as Business and Commerce Code § 16.29.
                                                         P&G has never identified evidence that Ja-Ri,
    In Procter & Gamble Co. v. Amway Corp.               ADAC, or Internet spread the Satanism or
(“P&G I”), 242 F.3d 539, cert. denied, 122 S.            Crest toothpaste rumor. In P&G I, we
Ct. 329 (2001), we affirmed the decision on              affirmed the decision that Ja-Ri and ADAC
the merits in part, reversed in part, and                could not face alter ego, single business
vacated. (1) We reversed the rule 12(b)(6)               enterprise, or vicarious liability for the actions
dismissal of the RICO claims based on the                of Amway or downline distributors. 242 F.3d
predicate acts of mail and wire fraud in                 at 559-60. We may safely assume that none of
spreading the Satanism rumor. We affirmed                the claims currently pending before the district
the dismissal of the RICO claims based on the            court relates to Ja-Ri, ADAC, or Internet.
illegal pyramid scheme. Id. at 564-65. (2) We
affirmed the summary judgment dismissing the                                   III.
Lanham Act illegal pyramid claims because                    P&G argues that the district court lacked
P&G lacked standing. Id. at 562-63. (3) We               jurisdiction to enter sanctions, because P&G
reversed the j.m.l. that the Utah judgment has           already had appealed the final decision on the
res judicata effect, because the Tenth Circuit           merits. Perfecting an appeal deprives the dis-


                                                     4
trict court of jurisdiction to hear matters                  order resolving sanctions and attorneys’ fees,
connected to the appeal. Offshore Logistics                  the district court deprived itself of jurisdiction.
Servs., Inc. v. Mut. Marine Office, Inc., 639                P&G does not cite any authority for the
F.2d 1168, 1170 (5th Cir. Unit A Mar. 1981).                 proposition that the label alone should have
                                                             this effect.
   The district court, however, retains
jurisdiction to resolve motions for sanctions                    The district court did not alter the terms of
and attorneys’ fees while a judgment on the                  its judgment on the merits and only repeated
merits is pending on appeal.2 Such motions                   its earlier conclusions. Even if the court
are collateral to the merits, so the appeal does             lacked jurisdiction to alter the judgment on the
not divest the district court of jurisdiction.3              merits, it retained jurisdiction to resolve
P&G argues that by attaching the label                       sanctions and fees issues; we decline to vacate
“Second Amended Final Judgment” to the                       and remand to force the district court to add a
                                                             different label to the same order. That court
                                                             plainly had jurisdiction to enter its order.
   2
     Thomas v. Capital Sec. Serv., Inc., 812 F.2d
984, 987 (5th Cir. 1987) (“[E]ven though the judg-                                  IV.
ment on the merits has been properly appealed and               According to § 1927, a district court may
is pending in the courts of appeal, the district court       shift reasonable fees to “any attorney” “who so
retains jurisdiction to entertain and resolve a mo-          multiplies the proceedings in any case
tion requesting attorney’s fees or sanctions.”),             unreasonably and vexatiously.”4 The court can
vacated in part, reinstated in part, and remanded            shift fees only to counsel, not to parties.5
on other grounds, 836 F.2d 866 (5th Cir. 1988)
(en banc); CHARLES ALAN WRIGHT, ARTHUR R.
MILLER, & EDWARD H. COOPER, 15B FEDERAL
                                                                4
PRACTICE AND PROCEDURE § 3915.6, at 338                             Section 1927 provides:
(West 2d ed. 1992) (“The rule that appeal can and
must be taken upon final disposition of all matters             Any attorney or other person admitted to
other than attorney fees leaves the district court              conduct cases in any court of the United
free to continue proceedings on the fee request                 States or any Territory thereof who so mul-
pending appeal.”). Cf. Budinich v. Becton Dickin-               tiplies the proceedings in any case
son & Co., 486 U.S. 196, 200-01 (1988)                          unreasonably and vexatiously may be
(declaring fee award separable from decision on the             required by the court to satisfy personally
merits for purposes of FED. R. APP. P. 4’s time                 the excess costs, expenses, and attorneys’
limits for appeal); Buchanan v. Stanships, Inc.,                fees reasonably incurred because of such
485 U.S. 265, 268 (1988) (holding that courts                   conduct.
should not treat a motion for costs as a motion to
alter or amend the judgment that tolls the time              28 U.S.C. § 1927.
limits for filing an appeal).
                                                                5
                                                                  E.g., Maguire Oil Co. v. City of Houston, 143
   3
     Thomas, 812 F.2d at 987. Cf. Taylor v. Ster-            F.3d 205, 208 (5th Cir. 1998) (“Because the award
rett, 640 F.2d 663, 668 (5th Cir. Unit A Mar.                at issue in this case was imposed against the
1981) (explaining that interlocutory appeal does             CitySSand not any of the attorneys involvedSSit
not divest district court of jurisdiction over matters       plainly cannot be sustained under section 1927");
not involved in the appeal, including attorneys’             Matta v. May, 118 F.3d 410, 413-14 (5th Cir.
fees).                                                                                             (continued...)

                                                         5
    The district court must find that the                 court must (1) identify sanctionable conduct
sanctioned attorney multiplied the proceedings            and distinguish it from the reasons for deciding
both “unreasonably” and “vexatiously.” FDIC               the case on the merits,7 (2) link the sanction-
v. Calhoun, 34 F.3d 1291, 1297 (5th Cir.                  able conduct to the size of the sanctions,8 and
1994). This requires “evidence of bad faith,              (3) differentiate between sanctions awarded
improper motive, or reckless disregard of the             under different statutes.9 Specific findings per-
duty owed to the court.” Edwards v. Gen.                  mit effective appellate review of the validity
Motors Corp., 153 F.3d 242, 246 (5th Cir.                 and amount of fees. Browning, 931 F.2d at
1992). Section 1927 only authorizes shifting              346.
fees that are associated with “the persistent
prosecution of a meritless claim.” Browning v.               To shift the entire cost of defense, the
Kramer, 931 F.2d 340, 345 (5th Cir. 1991)                 claimant must prove, by clear and convincing
(citation omitted) (internal quotation omitted).          evidence, that every facet of the litigation was
The courts often use repeated filings despite
warnings from the court, or other proof of ex-
cessive litigiousness, to support imposing                   6
                                                              (...continued)
sanctions. Nat’l Ass’n of Gov’t Employees v.              1988) (stating that larger sanctions require more
Nat’l Fed’n of Fed. Employees, 844 F.2d 216,              rigorous appellate review, requiring more detailed
224 (5th Cir. 1988). To prevent the courts                factual and legal findings).
from dampening “the legitimate zeal of an at-
                                                             7
torney in representing her client,” Browning v.                 Topalian, 3 F.3d at 937 (stating that “the
Kramer, 931 F.2d 340, 344 (5th Cir. 1991),                court must announce the sanctionable conduct giv-
we have interpreted § 1927 as penal and                   ing rise to its order”); Browning, 931 F.2d at 346
construed it in favor of the sanctioned party,            (“Section 1927 is aimed at specific conduct and
                                                          claims.”); Smith Int’l, 844 F.2d at 1198
FDIC v. Connor, 20 F.3d 1376, 1384 (5th Cir.
                                                          (distinguishing between decision on the merits and
1994).
                                                          determination that legal claim was so frivolous as
                                                          to justify sanctions for multiplying proceedings).
   The district court must make detailed fac-
tual findings when imposing large sanctions in               8
                                                               Connor, 20 F.3d at 1385 (stating that district
a complex case with an extensive record.6 The             court must link conduct to fees shifted); Topalian,
                                                          3 F.3d at 937 (“The district court must
                                                          demonstrate some connection between the amount
   5
    (...continued)                                        of monetary sanctions it imposes and the sanction-
1997) (“Unlike Rule 11, § 1927 sanctions are, by          able conduct by the violating party”); Browning,
the section’s plain terms, imposed only on                931 F.2d at 346 (stating that findings must provide
offending attorneys; clients may not be ordered to        attorney with opportunity to challenge amount of
pay such awards.”); Traveler’s Ins. Co. v. St. Jude       fees shifted on appeal).
Hosp., 38 F.3d 1414, 1416 (5th Cir. 1994) (same).
                                                             9
                                                                Topalian, 3 F.3d at 931 (stating that district
   6
    Topalian v. Ehrman, 3 F.3d 931, 936 & n.5             court has obligation to announce which legal rules
(5th Cir. 1993) (stating that large sanctions             or statutes give rise to which sanctions); Browning,
imposed in a complex case must be accompanied             931 F.2d at 346 (explaining that § 1927 grants
by detailed findings); Smith Int’l, Inc. v. Tex.          only limited authority to shift fees and requiring
Commerce Bank, 844 F.2d 1193, 1197 (5th Cir.              district courts to specify the sources of their
                                   (continued...)         authority for shifting fees).

                                                      6
patently meritless, Nat’l Ass’n of Gov’t                     permit recovery for work on non-Lanham Act
Employees, 844 F.2d at 223, and counsel must                 claims only if “the Lanham Act and non-
have lacked a reason to file the suit and must               Lanham Act claims are so intertwined that it is
wrongfully have persisted in its prosecution                 impossible to differentiate between work done
through discovery, pre-trial motions, and trial,             on claims.” Gracie, 217 F.3d at 1069-70
Lewis v. Brown & Root, Inc., 711 F.2d 1287,                  (citations omitted). Limiting the scope of
1292 (5th Cir. 1983), clarified on                           § 1117(a) comports with the background rule
reconsideration, 722 F.2d 209 (5th Cir. 1984).               in AmericaSSthe prevailing party usually can-
                                                             not recover fees absent statutory authority.
   We review an order awarding sanctions un-                 Alyeska Pipeline Serv. Co. v. Wilderness
der § 1927 only for abuse of discretion.                     Soc’y, 421 U.S. 240, 247 (1975).
Mercury Air Group, Inc. v. Mansour, 237
F.3d 542, 549 (5th Cir. 2001). “A district                      Courts permit prevailing plaintiffs to
court abuses its discretion if it awards                     recover attorneys’ fees under § 1117(a) if the
sanctions based on an erroneous view of the                  defendant maliciously, fraudulently, deliberate-
law or on a clearly erroneous assessment of                  ly, or wilfully infringes the plaintiff’s mark.
the evidence.” Walker v. City of Bogalusa,                   Tex. Pig Stands, Inc. v. Hard Rock Café Int’l,
168 F.3d 237, 240 (5th Cir. 1999).                           Inc., 951 F.2d 684, 696-97 (5th Cir. 1992).
                                                             The prevailing plaintiff must show “a high de-
                      V.                                     gree of culpability” by the defendant. Id. at
   The Lanham Act provides that “[t]he court                 1305. We have used “bad faith” as a
in exceptional cases may award reasonable                    shorthand for conducting this inquiry, Pebble
attorney’s fees to the prevailing party.” 15                 Beach Co. v. Tour 18 I Ltd., 155 F.3d 526,
U.S.C. § 1117(a). The prevailing party must                  556 (5th Cir. 1998), but we also have
demonstrate the exceptional nature of the case               instructed district courts to consider all the
by clear and convincing evidence. CJC                        facts and circumstances to determine whether
Holdings, Inc. v. Wright & Lato, Inc., 979                   a case is exceptional, id. at 555.
F.2d 60, 65 (5th Cir. 1992). This court rarely
has interpreted the requirements for a                          We have not articulated a very precise stan-
prevailing defendant to recover fees under                   dard for determining when to award a
section 1117(a), so we briefly review the                    prevailing defendant attorneys’ fees. In Fuji
relevant legal principles, relying on decisions              Photo Film Co., Inc. v. Shinohara Shoji
from other jurisdictions.
                                                                10
   Several courts have held that a party can                       (...continued)
                                                             1060, 1069-70 (9th Cir. 2000) (remanding for dis-
recover under § 1117(a) only for work
                                                             trict court to apportion fees between Lanham Act
performed in connection with claims filed
                                                             and non-Lanham Act claims); U.S. Structures, Inc.
under the Lanham Act.10 A court should                       v. J.P. Structures, Inc., 130 F.3d 1185, 1193 (6th
                                                             Cir. 1997) (opining that “under 15 U.S.C.
                                                             § 117(a), attorneys’ fees are recoverable only for
   10
     This court has not addressed this issue. The            work performed in connection with claims filed
Sixth and Ninth Circuits, as well as a district court,       under the Lanham Act”); Neva, Inc. v. Christian
have so held, however. Gracie v. Gracie, 217 F.3d            Duplications Int’l, Inc., 743 F. Supp. 1533, 1543
                                       (continued...)        (M.D. Fla. 1990) (same).

                                                         7
Kabushiki Kaisha, 754 F.2d 591, 601-02 (5th                doing so, but district courts nonetheless should
Cir. 1985), we affirmed the refusal to grant               consider the merits and substance of the civil
fees based on a finding that the plaintiff had             action when examining the plaintiffs’ good or
brought the action in good faith, but we did               bad faith. We review the award of attorneys’
not address the role of the objective merits of            fees under the Lanham Act for abuse of
the plaintiff’s suit in determining the existence          discretion, and the court’s finding as to wheth-
of “exceptional” status.                                   er the case is exceptional for clear error. Sea-
                                                           trax, Inc. v. Sonbeck Int’l, Inc., 200 F.3d 358,
    On remand, the district court should                   373 (5th Cir. 2000) (citation omitted).
consider the objective merits of the suit when
determining whether P&G acted in good faith.
In the context of prevailing plaintiffs, we have              12
                                                                 (...continued)
considered the existence or nonexistence of                (7th Cir. 1997) (Posner, J.) (“[A] suit can be op-
reasonable legal defenses probative of good or             pressive because of lack of merit and cost of de-
bad faith.11 The vast majority of circuits have            fending even though the plaintiff honestly though
developed a separate test for prevailing                   mistakenly believes that he has a good case and is
defendants under § 1117(a) and permit district             not trying merely to extract a settlement based on
courts to consider directly the objective merits           the suit’s nuisance value”); Hartman v. Hallmark
of the suit.12 Fuji Photo precludes us from                Cards, Inc., 833 F.2d 117, 123 (8th Cir. 1987)
                                                           (reasoning that “the absence of bad faith is not
                                                           alone determinative of the Lanham Act fee issue”);
   11                                                      Boney, Inc. v. Boney Serv., Inc., 127 F.3d 821,
      Pebble Beach, 155 F.3d at 556 (describing
exceptional classification as inappropriate where a        827 (9th Cir. 1997) (finding that exceptional cir-
party presents a reasonable defense in good faith);        cumstances other than bad faith can justify shifting
CJC Holdings, 979 F.2d at 66 (“A district court            fees in favor of the prevailing defendant); Nat’l
normally should not find a case exceptional where          Ass’n of Prof’l Baseball Leagues, Inc. v. Very
the party presents what it in good faith believes to       Minor Leagues, Inc., 223 F.3d 1143, 1147 (10th
be a legitimate defense.”); Martin’s Herend                Cir. 2000) (describing multifactor test that permits
Imports, Inc. v. Diamond & Gem Trading USA,                district court to consider objective and subjective
Co., 112 F.3d 1296, 1305 (5th Cir. 1997) (refusing         reasonableness); Noxell Corp. v. Firehouse No. 1
to infer that infringer had acted in bad faith where       Bar-B-Que Restaurant, 771 F.2d 521, 526 (D.C.
outcome hinged on difficult legal questions about          Cir. 1985) (“Something less than ‘bad faith,’ we
gray market goods and parallel importers).                 believe, suffices to mark a case as ‘exceptional.’”).

   12
      The Fourth, Seventh, Eighth, Ninth, Tenth,              Only the Second Circuit has endorsed Fuji
and District of Columbia Circuits have refused to          Photo’s holding that to recover fees under
endorse symmetrical tests for prevailing plaintiffs        § 1117(a), the defendant must prove the plaintiff
and defendants; these courts permit district courts        brought the action in bad faith. Conopco, Inc. v.
to consider the objective merits of the underlying         Campbell Soup Co., 95 F.3d 187, 194-95 (2d Cir.
suit as an independent factor. Ale House Mgmt.,            1996) (affirming because defendant had failed to
Inc. v. Raleigh Ale House, Inc., 205 F.3d 137, 144         show the action was brought in bad faith). Cf. Se-
(4th Cir. 2000) (describing an open-ended, mul-            curaComm Consulting, Inc. v. Securacom, Inc.,
tifactor test for determining when prevailing de-          224 F.3d 273, 280 & n.1 (3d Cir. 2000) (requiring
fendants should recover fees); Door Sys. Inc. v.           evidence of subjective bad faith for prevailing
Pro-Line Door Sys., Inc., 126 F.3d 1028, 1032              plaintiff to recover fees for defendants’ actions in
                                     (continued...)        bringing retaliatory suits in multiple fora).

                                                       8
                                                        Ja-Ri’s expenses; (6) Amway and not Ja-Ri
                       VI.                              compensates Ja-Ri’s officers and directors;
   The sanctions orders in favor of Ja-Ri,              (7) members of Amway’s founding families
ADAC, and Internet share two common, fatal              own both Ja-Ri and Amway and serve as their
flaws. First, the district court shifted fees and       officers and directors; (8) Ja-Ri does not hold
costs under § 1927 to P&G rather than to its            formal officer or director meetings; and
counsel. Second, the court failed to specify            (9) Amway delegated the express authority for
which statute authorized shifting which fees, to        Ja-Ri to control downline distributors by en-
separate the vexatious conduct or exceptional           forcing Amway’s Rules of Conduct, taking
features from its reasons for deciding the              corrective acti ons, or terminating a
claims on the merits, or identify the link be-          distributorship.
tween the objectionable conduct or
exceptional claims and the fee award’s size.                When Ja-Ri moved for summary judgment,
Standing alone, these errors justify vacating           the court considered the above evidence
and remanding. To provide guidance on                   sufficient to create a fact question about
remand, however, we review the propriety of             participation in an illegal pyramid scheme,
the individual sanctions orders.                        indirect liability for Amway’s actions when
                                                        spreading the rumor, and vicarious or
                        A.                              respondeat superior liability for the actions of
    The district court shifted fees from Ja-Ri to       downline distributors. The court found that
P&G only under § 1927. The Ja-Ri sanctions              the close links between Amway, Ja-Ri, and
order explains that P&G “vexatiously” and               downline distributors justified including Ja-Ri
“unreasonably” multiplied the proceedings by            as a party at trial. Despite these conclusions
“filing groundless claims, pursuing those               at summary judgment, the Ja-Ri sanctions
claims through the discovery process, refusing          order labeled the legal claims “groundless” and
to dismiss the Defendant from the case, and in          declared that P&G should have dismissed Ja-
the end, failing to offer any evidence during its       Ri.
case-in-chief supporting its allegations.” Ja-Ri
requested only the fees it had expended                    The court committed three errors in the Ja-
between the time it lost on the motion for              Ri sanctions order. First, it assessed the sanc-
summary judgment and the entry of j.m.l. The            tions against the party. We must remand for
district court, however, shifted total fees and         the court to determine whether P&G’s counsel
costs of $63,421 in favor of Ja-Ri.                     should bear these costs.13

   On summary judgment and at trial, P&G
presented evidence of the following links be-              13
                                                              We remand where a district court obviously
tween Amway and Ja-Ri: (1) Amway’s owners
                                                        intended to levy sanctions for vexatiously and un-
created Ja-Ri; (2) Amway and-Ja-Ri share the            reasonably multiplying the proceedings but
same address and telephone number; (3) Am-              accidentally sanctioned a party instead of an
way and Ja-Ri both engage in the distribution           attorney. Meadowbriar Home for Children v.
of Amway products; (4) Amway pays its em-               Gunn, 81 F.3d 521, 534 (5th Cir. 1996). We have
ployees to provide administrative, accounting,          reversed and rendered for levying sanctions on a
and selling services for Ja-Ri; (5) Amway pays          party under § 1927 only in three circumstances: (1)
                                                                                              (continued...)

                                                    9
   Second, the court failed to explain which                 liability question. At summary judgment, the
claims P&G pursued vexatiously and                           district court found that P&G created a fact
unreasonably. Several of these claims had                    question about Ja-Ri’s vicarious liability for
potential merit. Ja-Ri does not contest its                  the actions of downline distributors. If, as Ja-
status as an upline distributor for Amway.                   Ri asserts on appeal, P&G failed to provide
Although we held in P&G I that P&G lacked                    any factual basis for the claims at trial, the
standing to bring the Lanham Act illegal                     court should have explained that absence of
pyramid claim, we described the standing                     support in its sanctions order. The record of
question as a close legal issue. P&G I, 242                  the decisions on the merits cannot, standing
F.3d at 560-61, 562 (describing two questions                alone, support the sanctions award.
of first impression). P&G should not be
penalized for forcing Ja-Ri to incur defense                     Finally, the court did not provide an
costs against a legal claim that rested on a                 explanation for the amount of fees awarded.
solid factual basis and a close legal question.              Ja-Ri requested only fees from the denial of
                                                             the motion for summary judgment forward,
    In P&G I, we refused to consider the alter               but the court should have provided an
ego, single business enterprise, and vicarious               explanation for assessing even these limited
liability claims against Ja-Ri because P&G did               fees. If P&G failed to provide any support for
not present a coherent argument on appeal.                   its claims at summary judgment, the court
Id. at 559-60. We noted that the alter ego and               could have granted Ja-Ri’s motion for
single business enterprise theories appeared                 summary judgment,14 but, instead, it refused
implausible; P&G never offered proof of an in-               Ja-Ri’s motion for summary judgment and
equitable result that would justify piercing the             eventually imposed sanctions on P&G for
corporate veil or imposing alter ego or single               failing to dismiss voluntarily the claims against
business enterprise liability. We did not, how-              Ja-Ri.
ever, address the merits of the vicarious
                                                                The court does not explain this duty to dis-
                                                             miss or its application to the case before it.
   13
     (...continued)                                          Does a plaintiff who provides summary
We will render if we perform a detailed analysis             judgment evidence of liability bear the burden
under other doctrines that might permit sanctions            of dismissing a defendant if it cannot prove the
and conclude that the sanctions lack all merit. Ma-          claims at trial? Or, does the plaintiff have a
guire Oil, 143 F.3d at 212; Matta, 118 F.3d at               right to present its weak evidence to a jury?
413-14, 416. (2) We will render if the district              Why did the district court impose much larger
court has already had the opportunity to correct the         fees in favor of ADAC, using almost identical
§ 1927 sanctions during a prior remand.                      language? The scant explanation raises many
Browning, 931 F.3d at 344. (3) We will render if
                                                             questions and cannot justify imposing sanc-
the district court does not identify a source for its
authority to levy sanctions, we conclude that the
court could not have intended to award sanctions
                                                                14
under § 1927 because the court sanctioned a party,                  Browning, 931 F.2d at 345 (“[O]ne might
and the other grounds for sanctions lack merit.              well wonder how a case could be so frivolous as to
Traveler’s Ins., 38 F.3d at 1414, 1416; Brezeale v.          warrant sanctions if it has sufficient merit to go to
Smith, 857 F.2d 258, 259-61 (5th Cir. 1988).                 trial.”); Nat’l Ass’n of Gov. Employees, Inc., 844
None of these exceptions applies to this case.               F.2d at 223 (same).

                                                        10
tions in such an unusual posture; on remand,               distributors and makes recommendations to
the court should reconsider its decision and               Amway. ADAC makes only recommendations
should provide a more complete explanation                 to Amway, however, and lacks authority to
for whatever decision it makes.15                          discipline or sanction any distributor.

                        B.                                    When ADAC moved for summary
   The ADAC sanctions order contains the                   judgment, the district court found that P&G
same language justifying sanctions under                   had created a fact issue as to whether ADAC
§ 1927, without any further explanation. The               could face indirect liability under Texas’s
ADAC sanctions order, however, differs from                “alter ego” or “single business enterprise”
the Ja-Ri sanctions order in two important                 theory. The court considered the above
ways. First, the court also identified § 1117(a)           evidence sufficient to demonstrate a close link
as a vehicle for shifting fees and costs.                  between Amway and ADAC and to raise
Second, the court shifted ADAC’s entire costs              factual issues about indirect liability. Despite
for defending the litigation, from start to finish,        the court’s earlier conclusions at summary
thus imposing $307,002.96 in sanctions.                    judgment, the ADAC sanctions order reflects
                                                           a belief that P&G’s claims so lacked substance
    P&G presented the following evidence to                that P&G should not have impleaded ADAC.
link Amway and ADAC at summary judgment
and trial: (1) The founders and current owners                The court committed the same errors under
of Amway created the ADAC; (2) ADAC’s                      § 1927 that we identified in discussing the Ja-
membership consists solely of Amway                        Ri sanctions award. First, the court i mper-
distributors; (3) Amway participates in the                missibly used § 1927 to sanction a party. Sec-
selection of half the ADAC board members;                  ond, t he court did not identify which legal
(4) the ADAC board meets three times a year                claims lacked all merit or explain its reasons
to consider ways to improve Amway                          for imposing sanctions independently from its
distributorships and makes recommendations                 reasons for deciding the merits. Third, the
to Amway; (5) Amway officers unilaterally                  court failed to justify the amount of the
approve the minutes of ADAC meetings;                      sanctions. It should have isolated specific
(6) Amway officers routinely use ADAC let-                 unnecessary and dilatory proceedings; it then
terhead to communicate with distributors;                  could have shifted the costs associated with
(7) Amway’s documents and founders describe                those proceedings.
the relationship as a partnership; (8) ADAC
establishes speaking guidelines and works in                  Moreover, the district court does not even
cooperation with Amway to develop rules and                begin to justify shifting all of ADAC’s defense
regulations; (9) ADAC’s board serves as a                  costs while shifting only a portion of Ja-Ri’s
tribunal for hearing grievances against                    defense costsSSa difference of over $200,000.
                                                           The close relationship between Amway and
                                                           ADAC appears to have justified impleading
   15
       A remand is the correct remedy where the            ADAC, and the court did not explain at what
district court has failed to offer an adequate             point the pursuit of this litigation became vex-
explanation. Connor, 20 F.3d at 1385 (vacating             atious and unreasonable.
and requesting explanation); Schwarz v. Follodor,
767 F.2d 125, 133 (5th Cir. 1985) (same).

                                                      11
   The court also failed to make findings suffi-          judgment, the Internet sanctions order does
cient to justify sanctions under § 1117(a).               not sufficiently justify shifting fees. In addition
First, the court did not separate the fees shifted        to repeating the mistakes made in the Ja-Ri
under § 1927 from those shifted under                     and ADAC orders, the court failed to find that
§ 1117(a). Second, the ADAC sanctions order               the case against Internet lacked factual support
does not restrict the fees shifted to those in-           but, instead, relied on a recitation of its
curred in defense of a Lanham Act claim, and              reasons for granting the motion for summary
the court did not find that the Lanham Act and            judgmentSSP&G’s failure to satisfy the
non-Lanham Act claims were too intertwined                prudential standing requirements of the Lanh-
to disentangle. Third, the court provided only            am Act.
a cursory explanation for the reasons it
believed that the case was “exceptional” or                   P&G’s belief that it might have standing
that P&G acted in bad faith.                              under the Lanham Act, however, could well be
                                                          considered reasonable for purposes of § 1927.
                        C.                                P&G certainly could have asserted the claim in
   The Internet sanctions order emphasizes                good faith as defined by Fuji Photo and
that the district court had only P&G’s Lanham             § 1117(a). The question of standing under the
Act illegal pyramid claim before it at summary            Lanham Act to sue for an illegal pyramid
judgment. The sanctions order then explains               scheme was difficult and novel. P&G I, 242
that the court disposed of that claim at                  F.3d at 560-61, 562. A party that predicates
summary judgment because P&G lacked                       its legal claim on a controversial and unsettled
standing to bring the claim. The Internet sanc-           legal theory should not face sanctions under ei-
tions order concludes that “for all the above-            ther § 1927 or § 1117(a) when the court ul-
mentioned reasons,” P&G unreasonably and                  timately rejects the claim.16
vexatiously multiplied the proceedings and                    The orders appealed from are VACATED
acted in bad faith. The court shifted total               and REMANDED for further proceedings as
costs and fees of $128,176.53 based on these              appropriate.
findings.

    P&G presented more tenuous evidence of
Amway’s connection with Internet: (1) Dexter
Yager’s three sons formed Internet and
purchased the assets of Freedom Distributing
Company, their father’s tool company; (2) In-
ternet provides business support materials to
Amway distributors; and (3) Internet’s success
depends on selling Amway motivational ma-
terials. Internet, however, is not a downline                16
                                                                Calhoun, 34 F.3d at 1299-1300 (finding
distributor, and it has customers outside the             party not subject to § 1927 sanctions where Su-
Amway distribution network.                               preme Court had decided issue adverse to party);
                                                          Hogue v. Royse City, Tex., 939 F.2d 1249, 1256
   Although P&G presented the weakest fac-                (5th Cir. 1991) (affirming finding that § 1927
tual case against Internet at summary                     sanctions were inappropriate where outcome de-
                                                          pended on difficult Erie question).

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