PSFS 3 Corporation v. Seidman

IN THE SUPREME COURT OF IOWA
No. 19–0514

Submitted January 20, 2021—Filed June 25, 2021
Amended September 30, 2021

PSFS 3 CORPORATION,

Appellee,

vs.

MICHAEL P. SEIDMAN, D.D.S., P.C., d/b/a DENTAL ASSOCIATES OF
CAPE COD and MICHAEL P. SEIDMAN, Individually, et al.,

Appellants.

Appeal from the Iowa District Court for Polk County, Scott D.

Rosenberg, Judge.

Nearly 300 optometrists and dentists, consolidated into two cases,

appeal the district court’s rulings on common and specific issues of

personal jurisdiction and the legality of contract terms, as well as the entry

of judgment of damages against each defendant without individual trials

on the issue of damages in violation of the defendants’ due process rights.
AFFIRMED.

Appel, J., delivered the opinion of the court, in which all justices

joined.

Ronald P. Gossett (argued) of Gossett & Gossett, P.A., Hollywood,

Florida, and Billy J. Mallory of Brick Gentry, P.C., West Des Moines, for

Gossett appellants.
 2

David H. Charlip of Charlip Law Group, LC, Miami, Florida, and

Matthew L. Preston (argued), Brad J. Brady, and Cara L. Roberts of Brady

Preston Gronlund PC, Cedar Rapids, for Charlip appellants.

Benjamin P. Roach and Randall D. Armentrout (argued) of

Nyemaster Goode, P.C., Des Moines, for appellee.
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APPEL, Justice.

In this case, hundreds of optometrists, dentists, and their

professional associations appeal from money judgments entered in Polk

County District Court in favor of an Iowa corporation arising from finance

agreements related to the purchase from a third-party vendor of

multimedia systems for their waiting rooms. After consolidating the cases

and trying two bellwether actions, the district court found that the finance

agreements were enforceable and entered a judgment for damages against

each bellwether defendant using a formula for damages presented by the

plaintiff. The district court then applied the damages formula against the

remaining defendants based upon proposed orders submitted by the

plaintiff finance company which provided individual calculations of the

amounts owed by each defendant.

The defendants appeal. They raise a wide variety of substantive and

procedural challenges including questions related to personal jurisdiction,

the application of a floating forum-selection clause to the case, the proper

measure and approach to damages, the application of various provisions

of Iowa Code chapter 535 (2009) to the agreements in this case, the

imposition of an 18% default rate alleged to be unconscionable under the
facts and circumstances, and the orders finding the defendants liable for

attorney fees.

For the reasons expressed below, we affirm the rulings and

judgments of the district court.

I. Factual and Procedural Background.

A. Overview of the Underlying Dispute.

1. The transaction. In the years between 2005 and 2008 or 2009,

NCMIC Finance Corporation (NCMIC) and the optometrists, dentists, and

their professional associations entered into finance agreements related to
 4

the purchase of Exhibeo multimedia systems for their waiting rooms. The

Exhibeo systems included a computer, monitor, and software.

The principal place of business of NCMIC is Clive, Iowa. With one

exception, the material terms of the finance agreements between NCMIC

and the defendants were identical. They all contained a common “hell-or-

high-water clause,” a floating forum-selection clause, and a default

provision authorizing acceleration of all future payments and the

assessment of a default interest rate of 18% interest per annum.

The vendor of the Exhibeo systems, Brican America, Inc. and later

Brican America, LLC (Brican), sold these systems by allegedly making

representations that a third party would purchase enough advertising on

the systems to cover the finance payments and that if the advertising

stopped Brican would buy back the systems and assume any remaining

liability. The advertising payments stopped, but Brican refused to buy

back the systems. The defendants then stopped making payments to

NCMIC under the finance agreements.

2. The litigation. As a result of the dispute, defendants filed several

putative class actions, two in the United States District Court for the

Southern District of Florida, one in the United States District Court for the
District of New Jersey, and one in the United States District Court for the

Central District of California. In these putative class actions, the

defendants sought, among other things, a declaration that the finance

agreements were not enforceable. At about the same time, NCMIC

assigned its interests in the finance agreements to a newly formed wholly

owned subsidiary, PSFS 3 Corporation (PSFS 3).1 The assignment allowed

1NCMIC also conducted business under the name Professional Solutions
Financial Services (PSFS) which should not be confused with the NCMIC subsidiary
PSFS 3.
 5

PSFS 3 to invoke a floating forum-selection clause in the finance

agreements in which the parties agreed that the local courts where the

headquarters of an assignee are located would have jurisdiction over

disputes under the finance agreement. After the assignment, PSFS 3 filed

hundreds of cases against individual defendants in Polk County District

Court seeking to enforce the terms of the finance agreements.

With multiple lawsuits in several forums threatening incoherent

results, the United States Judicial Panel on Multidistrict Litigation (MDL

Panel) consolidated the federal actions in the Southern District of Florida.

The litigation against individual defendants in Polk County was stayed

during the Florida federal court proceedings. After the conclusion of the

federal court litigation favorable to NCMIC and PSFS 3, the Polk County

District Court lifted its stay of the enforcement actions in Iowa.

Following the consolidation of the cases and a series of unsuccessful

dispositive motions, the parties orally agreed to a stipulation that provided

that the parties would try two bellwether cases (Busch and Insoft) and that

“rulings and orders therefrom shall be binding as to all other remaining

cases filed with similar issues and parties and shall constitute issue

preclusion.” At the conclusion of the two bellwether trials, the district
court entered judgment for the plaintiff PSFS 3 and awarded damages in

each case.

The plaintiff then moved to enforce the stipulation against the

remaining defendants, asserting that all factual disputes had been

resolved. PSFS 3 proposed that it submit individual proposed judgments

with damages calculations in each individual case along the legal

principles established in the bellwether cases. The defendants object to

this procedure, asserting they had a due process right to a trial on the

issue of damages. The district court, however, adopted the procedure
 6

proposed by PSFS 3 with respect to the remaining cases by asking PSFS 3

to submit proposed judgments in the remaining cases but stating it would

give the defendants “an opportunity to respond.” After receiving no

resistances, the district court proceeded to enter judgments in the

hundreds of pending matters.

3. Issues raised on appeal. In their appeal, the defendants raise

several claims related to the ability of the Polk County District Court to

hear the enforcement actions. They claim that because of the rulings in

the Florida litigation by the Southern District of Florida and by the MDL

Panel, principles of res judicata prevent PSFS 3 from asserting personal

jurisdiction of defendants under the floating forum-selection provision.

Further, aside from their res judicata argument, the defendants claim that

the Iowa district court lacked personal jurisdiction over the defendants

because the floating forum-selection provision is unenforceable under the

facts and circumstances of the case. In particular, the defendants attack

an assignment of the interests in the financing agreements from NCMIC to

PSFS 3 for the purpose of triggering a floating forum-selection clause that

provided for personal jurisdiction in the state of any assignee.

Second, the defendants raise several specific issues related to
personal jurisdiction. With respect to eleven defendants, they claim the

actions were filed before NCMIC assigned the company’s interests in the

financing agreements to PSFS 3 and that, as a result, the original actions

were void and cannot support personal jurisdiction against those

defendants. One group of defendants, Jeff Wineinger and Cedar Park

Vision Center, P.A., argue on appeal that they have a distinctly different

finance agreement that has no provision relating to choice of forum, and

as a result, the claim against them should have been dismissed for want

of personal jurisdiction.
 7

Third, the defendants claim that the finance agreements are

unenforceable because they violate two provisions of Iowa Code chapter

535. The first provision defendants argue that the plaintiff violated is Iowa

Code section 535.17(1), which requires that material terms of a

transaction must be disclosed to the borrower, and that the plaintiff failed

to disclose the interest rate the defendants were being charged in the

financing transaction. The defendants’ second claimed violation of chapter

535 is that the interest rate in the finance agreement exceeded the rate

permitted under Iowa’s usury statute provided in Iowa Code section 535.2.

Fourth, the defendants claim that PSFS 3 failed to prove the fact of

damages arising from the alleged breaches of the finance agreements.

They claim that PSFS 3’s basic approach to calculating damages by

multiplying the number of missed payments times the amount of each

payment, was flawed. Instead, the defendants argue that the plaintiff was

obligated to apportion a part of each payment to principal and interest and

make calculations of damages based on these key factors.

Fifth, the defendants claim that the district court’s approach to the

damages issues in the case violated due process. They claim that they did

not have an opportunity in the litigation to contest on an individualized
basis the number of payments that were not paid by an individual

defendant. They also claim that final judgments were made against

seventy-three parties, who were not signors of any finance agreement,

without an opportunity to litigate whether they were a proper party to the

proceedings.

Sixth, the defendants claim that the 18% default interest rate in the

finance agreements is unconscionable. They claim the high rate of interest

amounts to an unjustified penalty and cannot be enforced.
 8

Seventh, the defendants seek to preemptively attack any award of

attorney fees to the plaintiff in these cases.

B. Commencement of Litigation in Iowa and Florida Regarding

Enforceability of Finance Agreements.

1. Initial Iowa enforcement actions brought by NCMIC. NCMIC filed

several enforcement actions in Polk County District Court in late 2009 and

early 2010. NCMIC filed its first enforcement action on December 18,

2009. Additional cases were filed on March 16, 2010, against other

defendants.

In the initial Iowa enforcement actions, NCMIC alleged that each

party:

[A]greed to personal jurisdiction and venue in any State or
Federal Court located where the assignee[’]s corporate
headquarters is located. The corporate headquarters of the
Plaintiff is located in Clive, Polk County, Iowa. The Iowa
District Court in Polk County is therefore the proper court in
which to bring this action under the forum selection clause
contained in the lease agreement.

A copy of the finance agreement was attached to each petition. The

forum-selection clause in Paragraph 13 of the finance agreement stated:

13. GOVERNING LAW, CONSENT TO JURISDICTION
AND VENUE OF LITIGATION. This Lease and each Schedule
shall be governed by the internal laws for the state in which
Lessor’s or Lessor’s assignee’s principal corporate offices are
located. IF THIS IS ASSIGNED, YOU AGREE THAT ANY
DISPUTE ARISING UNDER OR RELATED TO THIS LEASE
WILL BE ADJUDICATED IN THE FEDERAL OR STATE
COURT WHERE THE ASSIGNEE’S CORPORATE
HEADQUARTERS IS LOCATED AND WILL BE GOVERNED BY
THE LAW OF THAT STATE. YOU HEREBY CONSENT TO
PERSONAL JURISDICTION AND VENUE IN THAT COURT
AND WAIVE ANY RIGHT TO TRANSFER VENUE.

Paragraph 13 has been described as a “floating forum selection

clause.” The proper forum for disputes among the parties to the finance

agreement “floats” with each assignment of the interests to the courts
 9

where the assignee’s headquarters are located. While the forum-selection

clause expressly stated that disputes would be adjudicated in the state

where an assignee’s corporate headquarters are located, it did not

expressly address jurisdiction with respect to disputes involving the

original party, NCMIC.

2. Putative class actions filed in Florida attacking the validity of

finance agreements. While enforcement actions were commenced in Iowa

by NCMIC, two groups of doctors filed actions in Florida challenging the

enforceability of the finance agreements. On March 3, 2010, a group of

doctors represented by attorney David Charlip filed a putative class action

in Florida state court seeking to void the finance agreements. On

March 16, doctors represented by attorney Ronald Gossett filed an action

in federal court in Florida seeking to have the finance agreements declared

unenforceable. The simultaneous filings in Iowa and Florida set up a

procedural battle regarding the proper forum for the adjudication of the

underlying claims.

3. NCMIC forms PSFS 3 and assigns interests in the finance

agreements. After the filing of the Florida litigation, an unnamed attorney

questioned the applicability of the floating forum-selection clause in what
NCMIC saw as an attempt to stop Iowa-based enforcement efforts. In

response, NCMIC took steps to address the omission in Paragraph 13 of

the finance agreement. Counsel for NCMIC recommended that the

agreements be assigned to another Iowa corporation because under

Paragraph 13, it “is very clear that jurisdiction and venue [are] proper in

the home state and county of any assignee.” Thus, according to NCMIC

counsel, “if these leases are assigned to an Iowa corporation located in

Polk County we have a lock on jurisdiction and venue here in Polk County.”

When NCMIC wrote its lender seeking consent to the assignment, it
 10

advised: “It is important we deal with the possible venue challenge issue

immediately in order to thwart the need to potentially litigate defaulted

lease contracts outside of Iowa.”

On March 30, NCMIC created a new entity, PSFS 3. The same day,

NCMIC assigned its lease contract rights to the new corporation. The

apparent purpose of the assignment was to create a “lock” on personal

jurisdiction in Polk County with respect to enforcement actions filed by

PSFS 3, the assignee of NCMIC. After the assignment, PSFS 3 filed

numerous additional enforcement actions in Polk County District Court.

PSFS 3 also filed amended petitions in cases filed before March 30.

In the amended petitions, PSFS 3 was substituted as the “real party in

interest” by “virtue of the assignment.” Service was made on the

defendants by ordinary mail.

4. Preliminary skirmishes over forum in Iowa. Defendants filed

motions to dismiss the Iowa enforcement actions based upon lack of

personal jurisdiction, lack of venue, and forum non conveniens. The first

such motion, submitted by defendant Porter, was heard by the district

court on May 25. The Porter case involved a transaction where Brican was

the original party to the finance agreement but assigned its interest to
PSFS. The district court limited its consideration in the motion to the

question of whether the floating forum-selection clause in the finance

agreement was enforceable. On June 4, the district court entered an order

concluding that the floating forum-selection clause was permissive but

once PSFS 3 chose to file in its home forum, the purchaser waived the

right to seek to transfer the action to another court. As a result, the motion

to dismiss was denied. The district court, however, agreed to stay the

matter pending resolution of the Florida litigation.
 11

Other defendants filed motions to dismiss with broader arguments

than those considered in the Porter case. Some defendants claimed that

the assignment of a category of leases referred to as the “three column”

leases to PSFS 3 occurred after the actions were filed and thus were not

applicable to their lawsuits.2 The defendants further claimed that the

floating forum-selection clause did not apply because it became applicable

only through a “sham” transaction designed solely to engage in forum-

shopping after the filing of litigation in Florida and other states. The

defendants also claimed that the floating forum-selection clause was

unenforceable because it was unreasonable and unjust. The defendants

also invoked the doctrine of forum non conveniens, claiming that Florida

was a more convenient forum for the parties than Iowa. In the alternative,

the defendants asked for a stay of the action pending resolution of the

Florida class action.

PSFS 3 filed a resistance to the motions to dismiss. PSFS 3

defended the assignment of the contracts from NCMIC to PSFS 3 as

perfectly valid and not the product of a sham transaction. It asserted that

the floating forum-selection clause was not unreasonable under all the

circumstances.
Attached to the PSFS 3 resistance was an affidavit from Patrick

McNerney, CEO of NCMIC, along with various supporting documents.

McNerney reviewed the creation of PSFS 3 and the assignment by NCMIC

of contracts to the newly created PSFS 3. He attached the assignment

documentation, articles of incorporation of PSFS 3, security agreement,

2There were two principal forms of financing agreements in the Florida litigation.
The first type, referred to as the full page format, involved doctors signing agreements
with Brican as the original financing entity and Brican assigning the agreements to PSFS
(NCMIC). The second type, referred to as the three column agreements, involved doctors
signing agreements with PSFS (NCMIC) as the original financing entity that were later
assigned to PSFS 3 on March 30, 2010.
 12

certificate of incorporation, and bylaws of the new corporation. He stated

that PSFS 3 is a wholly owned subsidiary of NCMIC and was capitalized

with $500,000 in cash.

The district court held a hearing on the motions to dismiss on

July 9. At the hearing, the Gossett defendants, pursuant to Iowa Rule of

Civil Procedure 1.431(6), requested the opportunity to cross-examine

McNerney, who did not appear for the hearing.

At the hearing, the parties asked the court to consolidate the

individual actions. On July 22, the district court entered an order

consolidating the cases pursuant to Iowa Rule of Civil Procedure 1.913.

The district court stated that while the consolidation remained in place,

“any rulings which may be forthcoming . . . shall be considered as having

been individually filed in each of the [consolidated] cases.”

On August 12, the district court ruled on the pending motions to

dismiss. The district court denied the motions. With respect to the Brican-

PSFS leases, the district court reaffirmed its prior ruling in the Porter

action. The district court further addressed an issue not decided in Porter,

namely, whether the interest being assigned was sufficiently identified in

the Brican-PSFS documents. The district court concluded that they were.
On the question of the validity of the assignment of interests in the

finance agreements by NCMIC to PSFS 3, the district court held that the

assignment was valid. In rejecting the claim that the assignment was a

sham, the district court relied extensively on the McNerney affidavit and

accompanying documents. The district court noted: “These documents

persuasively make the case that PSFS 3 is a separate corporate entity,

properly capitalized and which receives the benefit of the monthly lease

payments called for under the assignments in question.”
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The district court further concluded that the language of the floating

forum-selection clause created mandatory jurisdiction in Iowa. Further,

the district court concluded that under Iowa law, a floating forum-selection

provision was enforceable unless “unreasonable or unjust” or invalid for a

reason such as fraud or overreaching. On the record made, the district

court concluded that the defendants failed to make such a showing.

After the district court’s August 12 ruling, the parties engaged in

discovery on the assignment issue. The defendants obtained financial

records and organizational documents related to PSFS 3. On January 12,

2011, the defendants also deposed McNerney.

After conducting the discovery, on January 24, the defendants again

moved to dismiss the actions. The defendants emphasized what was

uncovered in the deposition of McNerney. According to the defendants, on

the expense side of the ledger, the deposition established that PSFS 3 paid

no fees for incorporating, paid no compensation to anyone, had no paid

employees, paid no rental for any offices, paid no telephone bills, paid no

electrical bills, purchased no office supplies, purchased no paper, nor paid

for business cards. The only expenses of PSFS 3 were a payment for bank

service charges and an unexplained payment of $264.94 to NCMIC.
On the questions of capitalization and income, the defendants noted

that the deposition of McNerney revealed that although the company was

formed on March 30, 2010, money was not deposited in any PSFS 3 bank

account until May 14 when $500,000 was deposited. Further, in terms of

income, NCMIC deposited amounts monthly into PSFS 3’s bank account,

and then PSFS 3 immediately transferred the exact same amount back to

NCMIC.

PSFS 3 resisted dismissal and filed a supplemental affidavit from

McNerney. PSFS 3 addressed the challenge to the assignment of the three
 14

column leases to PSFS 3. Among other things, PSFS 3 noted that it was

common for wholly owned subsidiaries to rely on employees of the parent

and to share common space with a parent. PSFS 3 noted that it signed a

$13,500,000 promissory note with NCMIC as compensation for the

assignment of the three column leases. PSFS 3 further noted that

$500,000 in capital was transferred on March 31, on to the general ledger

of the new corporation and deposited into a PSFS 3 account once Wells

Fargo Bank completed the necessary internal activities to activate the

account.

On March 3, 2011, the district court again denied the motion to

dismiss. The district court stated it had carefully reviewed the McNerney

testimony. The district court, however, concluded that while the plaintiff

may have gone to great lengths to create an assignment which would form

the basis for the use of the floating forum-selection clause, the defendants

“have not convinced the court that this underlying assignment is

fraudulent or otherwise a ‘sham.’ ” The district court, however, agreed to

the defendants’ motion to stay the three column proceedings pending

developments in the Florida litigation.

5. Preliminary skirmishes in Florida over forum. On May 5, 2010,
NCMIC (PSFS) filed a motion to dismiss the Florida federal court action or

to transfer it to the Polk County District Court. The federal district court

denied the motion on several grounds. First, the district court observed

that the floating forum-selection clause was permissive, not mandatory.

Second, the district court noted that the putative class action was filed

prior to the assignment of finance agreements in the case and thus “it

would be inequitable to allow Defendants to shop the actions to another

forum simply by assigning the Leases after the lawsuit [was] filed.” Finally,

the district court noted that the MDL Panel had expended resources and
 15

decided that the actions were “triggered belatedly for the purposes of forum

shopping.”

After similar actions against NCMIC were filed in other federal

district courts, the Charlip and Gossett defendants filed a motion with the

MDL Panel to transfer all similar actions to the Southern District of

Florida. NCMIC and PSFS 3 responded to the motion, arguing that Florida

was an improper venue because the leases contained the floating forum-

selection clauses which would require the claims to be litigated in Iowa.

The MDL Panel transferred the cases to the Southern District of Florida,

stating “[w]e are persuaded that the Southern District of Florida is an

appropriate . . . forum.”

C. Conclusion of Federal Court Litigation in Florida. The

litigation in Florida proceeded to resolution. In a series of rulings, the

federal district court proceeded to winnow the claims through summary

judgment proceedings. On August 1, 2013, the district court ruled that

under the finance agreement, the cancellation provision did not invalidate

the hell-or-high-water clause of the contracts. On January 22, 2014, the

district court ruled that to the extent Brican made misrepresentations to

doctors that it would “ ‘buy back,’ ‘repurchase’ or ‘assume assignment’ of
the Financing Agreement,” it was not acting as an agent for NCMIC. The

district court noted, however, that enforcement was subject to “defenses

unique to individual plaintiffs that were not and could not have been

asserted within the scope of the common questions of law or fact presented

in this action.”

On May 7, 2015, the district court entered final judgments in the

cases involving three column leases. The doctors appealed. On

November 22, 2016, the United States District Court for the Eleventh

Circuit affirmed.
 16

D. Iowa Proceedings After the Conclusion of the Florida

Litigation.

1. Pretrial proceedings. On January 3, 2017, the Polk County

District Court lifted the stay on the Iowa cases. A trial was scheduled for

December 11 for all the cases. The district court ordered the defendants

to amend their answers to raise any and all affirmative defenses within

fifteen days of the order. The district court further ordered the parties “to

select those cases for trial first that have the most common issues as to as

many parties as possible and proceed there from the most issues to the

least issues.”

On March 7, the defendants opted to continue the litigation with two

large groups of defendants (one group represented by Gossett and the

other by Charlip). The Gossett defendants filed a consolidated document

with amended answers and affirmative defenses. The Gossett defendants

raised fifteen additional affirmative defenses, including: (1) lack of personal

jurisdiction, (2) violation of Iowa Code section 535.17, and (3) violation of

Iowa’s usury statute contained in Iowa Code section 535.4. The Gossett

defendants also counterclaimed for a declaratory judgment that PSFS 3

waived its right to attorney fees in federal courts by failing to timely file.
The Charlip defendants filed a similar amended answer and affirmative

defenses.

On May 5, PSFS 3 moved for summary judgment. The general

thrust of the motion was that the federal district court had ruled in favor

of the enforceability of the finance agreements, subject only to unique

individualized defenses and that the defendants were precluded from

relitigating the issues that were brought, or could have been brought, in

the Florida federal court action. The defendants resisted, noting, among
 17

other things, that issues unique to individual defendants remained to be

litigated.

On August 4, the district court denied the motion. The district court

found that the defendants did not include certain Iowa law claims in the

Florida litigation for fear of destroying commonality. Further, the district

court found that there were genuine issues of material fact on whether the

material terms of the financing agreements were included in the

documents, whether the financing agreements violated Iowa usury law by

not including a rate of interest, whether NCMIC is entitled to default

interest on future amounts due to accelerating the amount owed, and

whether NCMIC is entitled to recover attorney fees in the Iowa court for

fees incurred in the Florida litigation.

After the denial of the motion, the parties continued discovery. On

the issue of damages, PSFS 3 answered interrogatories asking how

damages were calculated and produced records showing the total number

of payments made by each defendant on their respective finance

agreements.

On October 12, PSFS 3 renewed its motion for summary judgment.

The plaintiff asserted in the second summary motion that the terms of the
finance agreements complied with Iowa Code chapter 535 and that the

18% default rate was not unconscionable. Also on October 12, the Gossett

and Charlip defendants filed a motion for summary judgment on their

affirmative defenses. They claimed that the failure to disclose the interest

rate and the interest rate itself violated Iowa Code section 535.17(1) related

to material disclosures and section 535.2 dealing with usurious rates of

interest.

At the hearing on the motions on November 21, the district court did

not provide a ruling. The district court again urged the defendants to file
 18

any defenses unique to individual defendants. Specifically, the district

court noted, “The parties shall raise any and all defenses by December 1,

2017 or be barred from raising them at any future time.” In response,

three defendants filed amended answers.3

2. Trial of bellwether cases. With one exception, the finance

agreement was identical in all cases.4 On November 21, 2017, the parties

entered into a stipulation to try two bellwether cases against defendants

Insoft and Busch: “The parties agree that the two trials on December 11

and 12, 2017 and the rulings and orders therefrom shall be binding as to

all other remaining cases filed with similar issues and parties and shall

constitute issue preclusion.”

On December 11 and 12, the district court held bench trials in the

bellwether cases. The parties filed posttrial briefs. On April 9, 2018, the

district court issued an order entitled “Ruling and Order on Plaintiffs’ and

Defendants’ Motions for Summary Judgment.” In the ruling, the district

court held that the finance agreements were enforceable and ordered

PSFS 3 to submit proposed judgment entries on damages in the bellwether

cases. The PSFS 3 submission determined the damages by calculating the

payments that were unpaid under each agreement. PSFS 3 further sought
default interest, late fees, unpaid taxes, and court costs.

3. Calculation of damages in bellwether cases. On June 15, 2018,

the district court entered judgment in the bellwether cases. The Busch

and Insoft defendants filed a motion to reconsider on June 25. In their

3Andrea Gentile-Fiori and Gary Goberville claimed that their business entities
should have been sued rather than themselves personally. Jeffrey Mellom challenged the
signature on the finance agreement that PSFS 3 sought to enforce.
4Wineinger’s finance agreement did not contain any provision related to forum

selection.
 19

motion, the Busch and Insoft defendants attacked the imposition of late

fees and a court ruling that the plaintiff was entitled to attorney fees. The

district court disposed of the motion to reconsider on July 1, 2019.5

4. Entry of judgments against the remaining defendants. On

May 17, 2018, PSFS 3 moved to enforce the stipulation against the

remaining defendants and to have judgments entered pursuant to the

same damages approach employed in the bellwether cases. In support of

the motion, PSFS 3 submitted a chart showing the remaining payments

owed by each defendant. On May 30 and May 31, a total of fifty-four

defendants resisted, arguing, among other things, that without a trial on

the remaining issues they would be deprived of due process.6 They

specifically stated that while rulings in the Busch and Insoft cases may be

preclusive on issues of liability, the plaintiff failed to establish damages in

the bellwether cases that would be applicable in the other cases. The

defendants noted that damages calculations based on the number of

missed payments times the amount of each missed payment would differ

for each and every defendant. The defendants also suggested that entering

final orders in the remaining cases should await the outcome of any appeal

in the bellwether cases.
On June 6, PSFS 3 filed a reply urging the district court not to stay

final resolution of the other cases that had already been pending for eight

years. PSFS 3 argued that all that remained in the individual cases was a

calculation of damages by multiplying the number of missed payments

5The two bellwether cases have settled and thus those judgments are not subject
to this appeal.
6The May 30 filing was on behalf of three Gossett defendants where judgments
were not entered against them and who are not parties to this appeal. The May 31 filing
was on behalf of Charlip defendants in 51 individual cases.
 20

times the amount of each payment and assessing default interest from the

date of the filing of each petition.

To the extent there were due process concerns, PSFS 3 asked the

district court to treat its filing as a motion for summary judgment. PSFS 3

argued that it had submitted necessary records supported by an affidavit

to determine damages in each case. Unless the defendants’ resist with

admissible evidence that established a genuine issue of material fact, the

district court should proceed to enter judgments in the cases. PSFS 3

closed by asking the district court to enter judgment in its favor in the

cases and proposed that it prepare individual judgments as the district

court might direct.

On December 14, the district court held a hearing on the pending

motions. At the hearing, PSFS 3 again asserted that the manner of

calculating damages had been determined and that there were no

remaining factual disputes on damages. PSFS 3 noted that it filed its

materials in May and that none of the defendants contested the damages

calculations. PSFS 3 suggested that as no responses were filed, the

district court could treat their submission as a motion for summary

judgment and issue judgments including damages based on undisputed
facts.

The defendants replied that the burden of proving damages in each

case rested with the plaintiff and that a noncross-examined affidavit could

not be used to shift the burden to the defendants. The defendants

emphasized that the PSFS 3 motion to enforce the stipulation was not

presented as a motion for summary judgment and, as a result, “we didn’t

go to the individual damage claims.”

At the conclusion of the December 14 hearing, the district court

directed PSFS 3 to submit proposed judgment entries as to all the
 21

remaining defendants. The district court told the parties “I won’t rule on

the final order judgment until I see what you present and give the

defendants an opportunity to respond.” PSFS 3 submitted such proposals

between January 11 and 29, 2019. After the proposed judgments had

been on file for nearly a month without resistances being filed by the

defendants, the district court began entering judgments in individual

cases on February 26 and running through April 8. The defendants filed

postjudgment motions, but none of them disputed the number of

remaining payments with respect to any defendant. The district court

denied the posttrial motions.

II. Common Issues of Personal Jurisdiction.

A. Introduction. In this litigation, PSFS 3 relied upon a forum-

selection clause in its standard finance agreement to establish consent to

personal jurisdiction in Iowa courts by the defendants. The problem is

that Paragraph 13 of the finance agreement that related to forum selection

did not expressly apply to the original contracting parties. The forum-

selection clause was a floating forum-selection provision that applied only

in the event of an assignment of the contracts by NCMIC.

To remedy the lack of explicit consent to an Iowa forum in litigation
with NCMIC, NCMIC assigned the finance agreements to a wholly owned

related corporation, PSFS 3. Because of the assignment, PSFS 3 argued

that the floating forum-selection clause now applied and the district court

in Polk County had jurisdiction over the cases pursuant to the parties’

agreement. The defendants, however, argued that the assignment was a

sham transaction and that the floating forum-selection clause should not

be applied under the facts of this case.

B. Standard of Review. Rulings on questions of personal

jurisdiction are reviewed for correction of errors at law. Shams v. Hassan,
 22

829 N.W.2d 848, 853 (Iowa 2013). A motion to dismiss is a special

proceeding that requires findings of fact and conclusions of law. Cap.

Promotions L.L.C. v. Don King Prods., Inc., 756 N.W.2d 828, 832–33 (Iowa

2008). The plaintiff has the burden to set forth a prima facie case that

jurisdiction is appropriate, with the district court “accept[ing] as true the

allegations of the petition and the contents of uncontroverted affidavits.”

Shams, 829 N.W.2d at 853 (quoting Addison Ins. v. Knight, Hoppe, Kurnik

& Knight, L.L.C., 734 N.W.2d 473, 476 (Iowa 2007)). Once “the plaintiff

makes a prima facie case . . . , the burden shifts to the defendant to rebut

that showing.” Id.

C. Positions of the Parties.

1. The defendants. Generally, the defendants raise several personal

jurisdiction arguments that apply to all defendants. First, the defendants

claim that the assignments made by NCMIC to PSFS 3 were made for

improper forum-shopping purposes after the commencement of federal

litigation in Florida. They noted that “the MDL panel rejected PSFS 3’s

claim to Iowa jurisdiction” and that the federal district court in Florida

declared that “it would be inequitable to allow Defendants to shop the

actions to another forum simply by assigning the Leases after the lawsuit
[was] filed.” The defendants argue that this aspect of the unappealed and

final Florida district court ruling conclusively binds the Polk County

District Court through application of res judicata.

Second, aside from the alleged preclusive effect of the Florida

litigation, the defendants attack the findings of the district court about the

nature of the assignments at issue. The district court found that PSFS 3

is a separate corporate entity, properly capitalized, and received the benefit

of the monthly lease payments under the assignments. The defendants

attack the district court’s findings on four fronts.
 23

With respect to the validity of the assignments, the defendants claim

that the district court’s conclusion regarding PSFS 3 receiving the benefit

of monthly lease payments received by PSFS 3 was in error. The

defendants assert that, in reality, lease payments were originally collected

by NCMIC as an agent for PSFS 3, transferred to PSFS 3, and then

transferred back to NCMIC in the exact same amount. The transfer back

to NCMIC was to pay off a note that PSFS 3 signed with NCMIC to purchase

the assignment of the finance agreements. In the end, according to the

defendants, NCMIC has assigned bare legal title to the financing

agreements to PSFS 3 while keeping the full beneficial interest for itself.

The sole purpose of the transaction, according to the defendants, was to

promote NCMIC’s forum-shopping interest.

Next, the defendants note that the record does not establish that

PSFS 3 was properly capitalized. PSFS 3 had signed promissory notes to

NCMIC for $13,000,000 and PSFS 3’s initial capitalization of $500,000

was made with a promissory note from NCMIC to PSFS 3. The defendants

claim that these facts do not support a finding of proper capitalization of

PSFS 3.

In addition, the defendants assert that PSFS 3 is not really a
“separate corporate entity.” They note that PSFS 3 is wholly owned by

NCMIC, “has nothing except an interlocking board of directors and officers,

and holds bare legal title to the Financing Agreements (whose benefits

remain flowing to NCMIC) for the sole purpose of triggering a floating forum

jurisdiction clause.”

Finally, the defendants assert that the assignment of the financing

agreements was a sham. The defendants cite Iowa Supreme Court

Commission on Unauthorized Practice of Law v. A–1 Associates, Ltd., 623

N.W.2d 803, 808 (Iowa 2001) (en banc), in support of their position. In A–
 24

1 Associates, we determined that a purported assignment of debt to a

collection agency was a sham transaction to permit the collection agency,

proceeding pro se, to practice law on the cheap while remitting the balance

to the original assignor after collecting a fee. Id. According to the

defendants, counsel for the plaintiff admitted that the purpose of the

assignment to the new corporation was to provide a “lock” on jurisdiction

and venue in Polk County.

Having shown that the transaction was, in fact, a “sham,” the

defendants claim that NCMIC violated its duty of good faith and fair

dealing by attempting to use the forum-selection clause not pursuant to a

valid arm’s length assignment but instead for a forum-shopping purpose.

In support of its argument, the defendants cite Garcia v. Eidal International

Corp., 808 F.2d 717, 722 (10th Cir. 1986), and Vista Outdoor Inc. v. Reeves

Family Trust, 725 Fed. Appx. 17, 21 (2d Cir. 2018).

2. Position of the plaintiff. On the generally applicable personal

jurisdiction issues, PSFS 3 asserts that the question in this case is

whether application of the floating forum-selection provision is unfair,

unreasonable, or unjust under Iowa caselaw. See Karon v. Elliott Aviation,

937 N.W.2d 334, 346 (Iowa 2020). PSFS 3 notes that the individual
doctors all contracted with an Iowa company and that the contract would

be governed by Iowa law. Even in the absence of an assignment, according

to PSFS 3, the defendants should have expected to be sued in Iowa when

a dispute arose. Thus, to the extent the forum floated in this case, it did

not float very far from what the parties should have expected.

PSFS 3 asserts that the transaction was not a sham transaction but

instead amounted simply to the creation of a related entity for the purpose

of “monitoring the receipt of payments . . . and, where necessary, enforcing

the Financing Agreements in court.” PSFS 3 points out that the entity is
 25

properly organized under Iowa law, is fully capitalized, has separate books,

and follows corporate formalities.

PSFS 3 rejects the effort of the defendants to “pierce the corporate

veil.” PSFS 3 points out that the pierce the corporate veil doctrine is a

misnomer and is really a remedial doctrine that permits liability to extend

to individuals notwithstanding the presence of a corporate structure that

might ordinarily limit the personal liability of individual owners. In any

event, PSFS 3 argues there is no sham, and instead, there is transparency.

The purpose of PSFS 3 is to allow for the consolidation of the finance

agreements to actions in one forum and to enforce those agreements. It is

not a case where unlawful or unauthorized activity is masked by an

organizational structure as in A–1 Associates.

Finally, PSFS 3 addresses the res judicata issue. According to

PSFS 3, no court has held that Iowa courts have no personal jurisdiction

over any defendants in the Iowa cases. Instead, the Florida court

determined that the floating forum-selection provisions were not

“mandatory.” As a result, there is no identical issues in the Florida case

that precludes a finding of personal jurisdiction in the Iowa cases. Emps.

Mut. Cas. Co. v. Van Haaften, 815 N.W.2d 17, 22 (Iowa 2012).
D. Discussion.

1. Res judicata. We first begin with the claim that the Iowa litigation

is barred by the doctrine of res judicata as a result of the decision of the

federal district court in Florida. It is true, as the doctors point out, that

the federal district court rebuffed efforts to have the Florida cases

transferred to Iowa courts. And, it is true that PSFS 3 did not appeal those

rulings.

But, it does not follow that the rulings denying the transfer of cases

to Iowa amounted to a determination in federal court that Iowa courts
 26

lacked personal jurisdiction over the doctors. There is nothing in the order

of the MDL Panel or the Florida district court that takes a position on that

precise issue. Instead, the rulings declined to take the affirmative step

requested by PSFS 3, namely, to transfer the pending Florida cases to

Iowa. That, of course, would defeat the plaintiff’s choice of forum where

the plaintiff filed its action first.

Thus, the MDL Panel and the Florida federal district court

determined that it would be inequitable to transfer the cases to Iowa based

on the assignment after the doctors’ litigation had already been filed in

Florida. Nothing more was decided. In order for res judicata to apply,

however, the issue in the previous litigation must be identical.

Van Haaften, 815 N.W.2d at 22; Soults Farms, Inc. v. Schafer, 797 N.W.2d

92, 104 (Iowa 2011). As a result, the action in federal court has no res

judicata effect on the unaddressed question of whether there was personal

jurisdiction over the defendants in Polk County, Iowa.

2. Sham transaction. The defendants argue that the transfer of the

finance agreements to PSFS 3 was a sham transaction of a kind that

prevents enforcement of the floating forum-selection provision. But the

assignment was not a sham. It was a transparent transaction with the
limited purpose of creating an optimal enforcement mechanism with

respect to the finance agreements.

Further, we agree with PSFS 3 that the pierce the corporate veil

doctrine is not well designed for the context we deal with here. The

question here is not one of remedy where the corporate structure has been

abused, but one of compliance with an express contractual term that

establishes personal jurisdiction in the courts of the state where the

corporate headquarters of an assignee is located.
 27

While the defendants urge us to apply a doctrine of good faith and

fair dealing, we think it does not apply in this context. There is an express

unqualified contractual provision here authorizing assignment of the

interest created by the finance agreement. The doctrine of good faith and

fair dealing “does not ‘give rise to new substantive terms that do not

otherwise exist in the contract,’ ” let alone override an express contractual

provision. Bagelmann v. First Nat’l Bank, 823 N.W.2d 18, 34 (Iowa 2012)

(quoting Mid–Am. Real Est. Co. v. Iowa Realty Co., 406 F.3d 969, 974 (8th

Cir. 2005)). Further, enforcement of the literal terms of the contract does

not appear unfair, especially where the original party to the contract was

headquartered in Clive, Iowa, and the contract expressly declared that the

law of Iowa applied. The assignment in this case simply cannot be

considered far afield from the parties’ legitimate expectations. Am. Tower,

L.P. v. Loc. TV Iowa, L.L.C., 809 N.W.2d 546, 550–51 (Iowa Ct. App. 2011)

(“Implied contractual duty of good faith and fair dealing in commercial

contracts does not support an independent cause of action for failure to

act in good faith under a contract; instead, the duty of good faith is meant

to give the parties what they would have stipulated for at the time of

contracting if they could have foreseen all future problems of
performance.” (quoting 13 Richard A. Lord, Williston on Contracts § 38.15,

at 24 (4th ed. Supp. 2011))). Personal jurisdiction in an Iowa forum under

these facts and circumstances certainly cannot be considered unfair,

unreasonable, or unjust. Karon, 937 N.W.2d at 346. Finally, NCMIC and

PSFS 3 have not acted in any way that has prevented the defendants from

performing under the contract or from defending the underlying Iowa

actions. See Restatement (Second) of Contracts § 205(d), at 99–104 (Am.

L. Inst. 1981) (citing interference with or failure to cooperate in the other

party’s performance as violations of good faith and fair dealing).
 28

III. Defendant-Specific Issues of Personal Jurisdiction.

A. Introduction. Aside from the common issues of personal

jurisdiction arising from the assignment of interests in the finance

agreements to PSFS 3, the defendants on appeal raise two challenges to

personal jurisdiction specific to individual defendants.

First, with respect to eleven defendants, the defendants note that

the actions against them were filed before the March 30, 2010 assignments

and that at the time of the filing of those actions, there was no basis for

personal jurisdiction over them in Polk County. The efforts to amend the

originally filed claims to name PSFS 3 as the real party in interest,

according to these defendants, was a nullity and the actions should have

been dismissed.

Second, with respect to the two Wineinger defendants, they point

out that they entered into a unique finance agreement with NCMIC that

had no provision related to venue of any kind. And, as a result, any

assignment of interest from NCMIC to PSFS 3 was meaningless as to them.

B. Preassignment Claims Brought by NCMIC.

1. Overview. Prior to the formation of PSFS 3 on March 30, 2010,

NCMIC filed actions in Polk County District Court against eleven
defendants. After the March 30 assignment, the plaintiff amended its

pleadings to name PSFS 3 as the real party. The district court granted the

amendments. The only basis for personal jurisdiction asserted in these

cases by PSFS 3 was the floating forum-selection clause which was

triggered after the petitions in these cases were filed.

The individual defendants assert that because the original pleadings

were filed at a time when there was no personal jurisdiction over the

defendants, the original filings by NCMIC were a nullity from the

beginning. Because the original filings were nullities for lack of personal
 29

jurisdiction when filed, the individual defendants assert they could not be

later amended to add PSFS 3 as a party and assert personal jurisdiction

under the floating forum-selection clause. If the original pleadings were a

nullity, according to these individual defendants, they could not be later

amended. Further, they claim, the assertion of personal jurisdiction based

on the original petition is a violation of due process of law.7

In support of their argument, defendants cite Evans v. Ober, 256

Iowa 708, 129 N.W.2d 78 (1964). In that case, we found that an original

notice that indicated the defendant should appear at the Lee County

courthouse in Fort Madison when the action itself was filed in the Lee

County courthouse in Keokuk was invalid. Id. at 709–10, 129 N.W.2d at

79. In Evans, we emphasized that the notice in the case was not merely

voidable but void. Id. at 711, 129 N.W.2d at 80.

On appeal, PSFS 3 does not brief the issue. The district court,

however, rejected the claim. According to the district court, Iowa Rule of

Civil Procedure 1.201 provides that when an action is initially commenced

by a party other than the real party in interest, it is not to be dismissed

“until a reasonable time has been allowed after objection for ratification of

commencement of the action by . . . the real party in interest.” (Omission
in original) (quoting Iowa R. Civ. P. 1.201). According to the district court,

ratification of the prior action occurred when PSFS 3 sought to be

substituted as the real party in interest in the litigation. The district court

noted that “[i]t would serve nothing to dismiss any actions filed before the

creation of PSFS 3, just to have them refiled in an identical pleading post-

creation.” The district court cited Hammond v. Florida Asset Financial

7The defendants do not identify whether their claim is brought under the United

States Constitution or the Iowa Constitution. As a result, we consider the claims
preserved under both the Federal and State Constitutions. See, e.g., State v. Harrington,
805 N.W.2d 391, 393 n.3 (Iowa 2011); King v. State, 797 N.W.2d 565, 571 (Iowa 2011).
 30

Corp., 695 N.W.2d 1, 8 (Iowa 2005), for the proposition that any dismissal

of the original claims would be without prejudice, implying that there

would be no barrier to refiling an essentially identical complaint.

2. Discussion. The preassignment individual defendants raise an

interesting point, but ultimately their due process claim does not carry the

day. The point of due process is to ensure that a party is not unfairly

hauled into a distant forum without either sufficient minimum contacts to

support personal jurisdiction or consent to jurisdiction in the distant

forum. Here, the defendants received full notice of the action through the

original petitions. While there might have been a question of personal

jurisdiction at that point, the later assignment of the interest in the finance

agreements from NCMIC to PSFS 3 removed that question. PSFS 3 could

have been required to file a new original action against the defendants after

the March 30 assignment, but that would have achieved nothing of

substance as the defendants had notice of the action and knew that

personal jurisdiction was being claimed by virtue of the assignment and

the floating forum-selection clause. Under the circumstances, we think

the district court’s interpretation of Iowa Rule of Civil Procedure 1.201 as

permitting the curing of a potential personal jurisdiction issue in a validly
served original petition by later substitution of a real party in interest did

not violate due process in this case. The resolution of the issue may not

approach perfection, but the basic principles of fairness—the heart of due

process—have not been offended here under the facts of the case.

C. Wineinger Defendants’ Claims. Defendants Cedar Park Vision

Center, P.A. and Jeff Wineinger (Wineinger defendants) have a unique

claim related to personal jurisdiction. The plaintiff’s petition against the

Wineinger defendants alleged:
 31
[E]ach agreed to personal jurisdiction and venue in any State
or Federal Court located where the Lessor’s or Assignee’s
principal corporate headquarters is located. The corporate
headquarters of the Plaintiff is located in Clive, Polk County,
Iowa. The Iowa District Court in Polk County is therefore the
proper court in which to bring this action under the floating
forum selection clause contained in the lease agreement.

But unlike the other defendants, the Wineinger defendants signed a

unique finance agreement with PSFS (NCMIC). The unique Wineinger

finance agreement did not contain any clause related to choice of forum.

In their answer and affirmative defenses, the Wineinger defendants

made the same allegations regarding personal jurisdiction that were made
by many of the defendants: “With respect to those allegations concern[ing]

the personal jurisdiction of this court, Defendants affirmatively aver that

the written contract speaks for itself, and denies that this court has

personal jurisdiction over Defendants.”

According to the Wineinger defendants, when documentation

attached to a petition contradicts the underlying allegations, the contrary

allegations are void. WINBCO Tank Co. v. Palmer & Cay of Minn., L.L.C.,

435 F. Supp. 2d 945, 955 (S.D. Iowa 2006). Therefore, the Wineinger

defendants reason that PSFS 3 has failed to allege an adequate basis for

jurisdiction and has failed to carry its burden of showing any basis for
personal jurisdiction over the Wineinger defendants. Shams, 829 N.W.2d

at 853. As a result, the Wineinger defendants seek reversal of the

judgment entered against them on appeal.

PSFS 3 claims that the Wineinger defendants failed to preserve their

claim. According to PSFS 3, Wineinger did not raise the issue in district

court and instead simply joined the motion attacking the assignment from
NCMIC to PSFS 3 in the consolidated case. PSFS 3 claims that by failure

of the Wineinger defendants to raise the issue, PSFS 3 was prevented from

claiming that the Wineinger defendants’ financing with NCMIC, an Iowa
 32

corporation, and their thirty-one payments to an Iowa company, is

sufficient to establish jurisdiction in Iowa courts. See, e.g., State Cent.

Bank v. Berzanskis, 149 F. Supp. 3d 1121, 1125–28 (S.D. Iowa 2015);

Agricredit Acceptance Co. v. Goforth Tractor, Inc., No. 00–1694, 2002 WL

1973195, at 3 (Iowa Ct. App. Aug. 28, 2002).

Based on our review of the record, we conclude that the Wineinger

defendants in their answer denied that “the court ha[d] personal

jurisdiction over Defendants.” That is enough to raise the issue of personal

jurisdiction.

But other than to file an answer generally denying personal

jurisdiction, Wineinger took no further affirmative steps to obtain a district

court ruling on the question. When the district court received a proposed

judgment from the plaintiffs, no resistance was filed asserting that there

was an unresolved claim of lack of personal jurisdiction.

Under the circumstances, with hundreds of cases pending, there

was simply no way for the district court to know there was an underlying

unique personal jurisdictional issue in the Wineinger matter. When the

district court asked for proposed judgments in the cases, including the

case involving the Wineinger defendants, it was incumbent upon them to
speak up. When they did not, we conclude they failed to preserve their

personal jurisdiction claim.

IV. Due Process Challenge to Damages.

A. Introduction. By the time of trial of the bellwether cases, there

were hundreds of enforcement actions pending in Polk County District

Court. The district court was clearly and appropriately trying to manage

the litigation in an expeditious fashion without truncating the ability of the

parties to litigate their claims and defenses. A key aspect of the

management of the cases was the stipulation in which the parties agreed
 33

to a determination of common issues through the trial of two bellwether

cases. Although the stipulation stated that common issues would be

resolved in the bellwether cases, the stipulation did not identify the

common issues. The question here is whether the district court’s method

of calculating damages and the implementation of that method serially

through the hundreds of pending cases deprived individual defendants of

their day in court on damages.

B. Standard of Review. We review constitutional issues, such as

whether due process rights have been violated, de novo. State v. Clark,

814 N.W.2d 551, 560 (Iowa 2012); In re Marriage of Seyler, 559 N.W.2d 7,

8 (Iowa 1997).

C. Positions of the Parties.

1. The defendants. The defendants declare that the district court’s

method of calculating damages in the cases of individual defendants

violated due process of law. First, they contend that the individual

defendants were deprived of the opportunity to contest how much money

they paid, and how much was owing, under their individual contracts.

Second, the defendants contend that final judgments were entered against

as many as seventy-three defendants who were not parties to any contract.
The defendants claim that they were not allowed to press these individual

claims by the district court’s action on damages in this case.

2. The plaintiff. The plaintiff begins by asserting that while the

Charlip defendants asserted a right to have an individual trial on damages,

the Gossett defendants did not preserve error on the question related to

“the district court’s alleged misnomer of several [defendants] in those

judgments.”

On the merits, PSFS 3 claims that contract damages for each

defendant was not disputed. PSFS 3 begins its argument by canvassing
 34

events surrounding the district court proceedings on May 17, 2018. On

that date, PSFS 3 provided the district court and the parties with the

simple mathematical formula for calculating damages in the bellwether

cases—the number of monthly payments remaining multiplied by the

monthly payment amount. Also on May 17, PSFS 3 filed a motion for

enforcement of the stipulation and entry of judgment in the remaining

cases. PSFS 3 notes that it attached to the motion a chart supported by a

sworn declaration listing each defendant along with the applicable

contractual monthly payment amount and the number of months

outstanding.

Although PSFS 3 recognizes that some defendants on May 30 and

May 31 objected to enforcement of the stipulation as depriving them of

their ability to contest damages, the defendants did not provide any

evidence that the damages calculations were inaccurate. In response,

PSFS 3 urged the court to treat its filing as a motion for summary

judgment on the damages question. In support of its argument that the

district court could consider the filings as a motion for summary judgment,

PSFS 3 cites Stotts v. Eveleth, 688 N.W.2d 803, 811–12 (Iowa 2004)

(treating a motion to dismiss as if it was a motion for summary judgment
and in an effort to conserve judicial resources, declining to remand the

case to district court).

PSFS 3 further cites developments at the December 14 district court

hearing on all pending motions. PSFS 3 notes that the defendants at the

hearing made no argument that the PSFS 3 submission on damages was

factually incorrect. PSFS 3 urged the district court to enter judgments

against the remaining defendants. The defendants argued that the motion

to enforce the stipulation was not styled as a “motion for summary

judgment.” According to PSFS 3, the district court directed PSFS 3 to
 35

submit proposed judgments for the remaining cases and offered

defendants the opportunity to contest the number of remaining payments.

When PSFS 3 submitted proposed judgments, the defendants did not

respond.

Under the circumstances, PSFS 3 asserts that the defendants’ due

process claims are without merit. According to PSFS 3, the defendants

were entitled under due process to notice and an opportunity to be heard

on the question of damages, and the defendants certainly had both.

Johnson v. Mitchell, 489 N.W.2d 411, 414–15 (Iowa Ct. App. 1992).

D. Discussion. The defendants claim that they had a right to

dispute the number and amount of payments owed by them to PSFS 3.

We do not doubt the general proposition that the defendants were entitled

by due process to a hearing on the issue of individual damages if they

chose to put the question at issue in this litigation. The question is

whether the defendants were in fact provided with the opportunity for their

individualized damages claims.

The parties, of course, stipulated to a resolution of the common

issues in the bellwether cases. We think the manner in which damages

are calculated was a common issue that was decided in the bellwether
cases. But the amount of damages, namely, how many payments were

missed and in what amount, is not a common issue across the cases. After

the resolution of the bellwether cases, each individual defendant was

entitled to a hearing on the question of damages.

After the bellwether cases were decided, the district court invited the

plaintiffs to submit individualized judgments in each case where the

damages would be calculated under the methodology accepted in the

bellwether cases. The inputs for the calculation came from one party,
 36

PSFS 3. Again, the defendants were clearly entitled to contest these

claimed amounts.

The district court seems to have recognized the need to provide the

defendants with their day in court on the issue. At the hearing inviting

PSFS 3 to submit proposed judgments, the district court expressly stated

that once the proposed judgments were submitted, the district court would

“give the defendants an opportunity to respond.” Here, once the

judgments were submitted, the district court seems to have put the burden

of affirmatively filing a resistance on the defendants. When no resistances

were filed, the district court, without a hearing, began entering a series of

judgments against the individual defendants.

This procedure was a reasonable effort by the district court to

manage a massive piece of consolidated litigation. When the proposed

judgments were submitted, the defendants knew they had an opportunity

to respond but chose not to file any resistance to the specific calculations

in any individual case. The district court regarded the occasion as “put

up or shut up” time on the question of factual challenges to individual

damages. After nearly thirty days had passed without any resistances, the

district court began entering judgments in the individual pending cases.
Under the circumstances, it cannot be said that the defendants were

deprived of notice and an opportunity to be heard on the issue of individual

damages. When the proposed judgments were submitted, they had an

opportunity to object to the calculations or to offer any other objections to

entry of judgment. The fact that they chose not to avail themselves of the

opportunity they were provided does not create a problem of fundamental

fairness in the litigation which was already eight years old at the time the

district court fashioned its approach to the remaining cases.
 37
V. Validity of Finance Agreements Under Iowa Code Chapter
535.

A. Introduction. The legal obligations that arise from finance

agreements have been the subject of a number of important recent

opinions of this court. See generally GreatAm. Fin. Servs. Corp. v. Natalya

Rodionova Med. Care, P.C., 956 N.W.2d 148 (Iowa 2021); C & J Vantage

Leasing Co. v. Wolfe, 795 N.W.2d 65 (Iowa 2011); C & J Vantage Leasing

Co. v. Outlook Farm Golf Club, L.L.C., 784 N.W.2d 753 (Iowa 2010). In

these types of three-party transactions, a vendor ordinarily solicits sales

of certain equipment from a potential purchaser. Once a purchaser
expresses interest, the purchaser completes a finance agreement with a

third party obligating the purchaser to make a series of monthly payments

for a period of time. The third-party financer then purchases the

equipment from the vendor, executes a finance agreement with the

purchaser, and looks to the purchaser to fulfill the obligation to make the

payments required under the finance agreement. The finance agreement

often has a hell-or-high-water provision that obligates the purchaser to

make the payments required under the finance agreement absolutely and

unconditionally. Although often characterized in the documents as a
“finance lease,” the labels in the documents are not determinative and the

transactions may be treated as a sale with a security interest

notwithstanding language to the contrary in the documentation. Wolfe,

795 N.W.2d 65, 73–75.

As in this case, disputes may arise when the purchaser claims that

the vendor made false representations or promises regarding the purchase

and seeks to stop making payments to the finance company. The finance

company may defend by asserting that the payments under the finance
 38

agreement are unconditional in light of the hell-or-high-water clause in

the financing agreement.

In this case, in order to avoid an obligation to continue making

payments to the finance company, the purchaser seeks to invalidate the

finance agreement by claiming two of its provisions violate Iowa Code

chapter 535 related to money and credit. They claim that by failing to

disclose an interest rate, the plaintiff violated Iowa Code section 535.17(1)

which requires that the material terms of credit transactions be disclosed.

Second, the defendants assert that the actual rate of interest charged in

the transaction was usurious under Iowa Code section 535.2(1).

B. Standard of Review. We review issues of statutory construction

for errors at law. Wolfe, 795 N.W.2d at 73.

C. Positions of the Parties.

1. The defendants. The defendants assert that the finance

agreements involved in this matter are “credit agreements” under Iowa

Code chapter 535. They note that under Iowa Code section 535.17(5)(c),

a “ ‘[c]redit agreement’ means any contract made or acquired by a lender

to loan money, finance any transaction, or otherwise extend credit for any

purpose, and includes all of the terms of the contract.” The defendants
assert that the finance agreements in this case, regardless of their label as

leases, fall within the scope of the definition of a credit agreement under

the statute.

Under Iowa Code section 535.17(1), a credit agreement must provide

“all of the material terms of the agreement.” The statute does not define

material. But the defendants argue that the material terms of the finance

agreements in this case include the amount loaned and the interest rate

on the loan. Fairfield Six/Hidden Valley P’ship v. Resol. Tr. Corp., 860 F.
 39

Supp. 1085, 1089 (D. Md. 1994); T.O. Stanley Boot Co. v. Bank of El Paso,

847 S.W.2d 218, 221 (Tex. 1992).

The defendants cite the Wineinger contract as an example of an

equipment financing agreement that satisfies the requirements of Iowa

Code section 535.17(1). The Wineinger agreement discloses the total

amount financed, the monthly payment, and the number of months over

which the payments are to be made. From this information, the parties

can calculate the rate of interest on the loan.

But in the other finance agreements in this case, it is not possible

to calculate the interest rate on the loaned amount. To buttress their

argument that the interest rate is a material term, the defendants point to

Iowa’s usury statute, which permits the parties obtaining credit for

business purposes to agree in writing to pay a rate of interest higher than

the statutorily established rate. Iowa Code § 535.2.

The defendants also point to the terms of the finance agreement as

establishing that there is, in fact, an interest rate on the loaned amounts,

even though it is not disclosed. Paragraph 1 of the finance agreement

states that:

If it is determined that your total payments result in an
interest rate higher than allowed by applicable law, then any
excess interest collected will be applied to the repayment of
principle [sic] and interest will be charged at the highest rate
allowed by law.

Further, the defendants point out that prior to the assignment of the

finance agreements to PSFS 3, NCMIC prepared amortization schedules

for each transaction that contained principal and interest calculations.

2. The plaintiff. At the outset, the plaintiff claims that the

defendants failed to preserve error on the issue of whether the finance

agreements violate the credit agreement disclosure provision of Iowa Code
 40

section 535.17 or the usury provision of Iowa Code section 535.2. The

plaintiff claims that these issues should have been litigated in the Florida

district court litigation, where the federal court considered the common

issues of enforceability among the mass participants in the litigation. As

a result, the plaintiffs claim the defendants are precluded from raising the

issue in the Iowa actions. See Van Haaften, 815 N.W.2d at 22–23.

On the merits, the plaintiff does not contest the applicability of Iowa

Code chapter 535 to the finance agreements. Instead, the plaintiff points

out that each finance agreement contains the equipment being financed,

the number of payments to be made (60), the frequency of each payment

(monthly), and the amount of each payment (which was typically $508).8

These disclosures, according to the plaintiff, are sufficient to satisfy the

requirements of Iowa Code section 535.17(1).

The plaintiff cites C & J Vantage Leasing Co. v. Wolfe, 795 N.W.2d

65, in support of their argument. In Wolfe, the finance agreement

contained the same key terms as the finance agreement in this case. Id.

at 71–72. On the question of lack of disclosure of interest rate, the Wolfe

court observed:

Although the agreement did not expressly list an interest rate,
it did provide Lake MacBride was to make sixty monthly
payments of $299 to C & J. Section 535.17(1) contains no
requirement that the interest rate must be listed separate
from the total payment required under the agreement.

Id. at 82. The Wolfe case further compared Iowa Code section 535.17(1)

with federal law which expressly requires the disclosure of interest rates

8The agreements are labeled “Equipment Lease Application and Agreement.”

Regardless of their label, they operate as finance agreements supporting the purchase of
the equipment in this case. We therefore characterize the documents as finance
agreements rather than leases.
 41

in consumer leases and consumer credit transactions. Id. at 82 (citing 5

U.S.C. § 1632).

The plaintiff further argues that there is no requirement that the

finance agreement disclose the purchase price paid by a finance company

to the vendor of commercial equipment as a material term under Iowa

Code section 535.17(1). According to the plaintiff, the price paid by the

finance company to the vendor was not disclosed in Wolfe. While there is

reference to the term “price” in Wolfe, in context, the term is in reference

to the total amount to be paid under the finance agreement. See generally

Wolfe, 792 N.W.2d 65.

Next, on the question of the usury statute in Iowa Code section

535.2, the plaintiff argues that the statute simply does not apply. The

plaintiff again cites Wolfe, which noted that a beverage cart was used in

connection with a business purpose and that, as a result, a business could

agree to pay any rate of interest and thus could not invoke the usury

statute. Wolfe, 795 N.W.2d at 82.

In the alternative, the plaintiff claims that even if the finance

agreements were required to disclose a higher rate of interest, the finance

agreements would remain enforceable. According to the plaintiff, Iowa law
provides that if the interest rate in a business transaction is usurious or

if a creditor fails to provide in a written agreement for any rate of interest,

the remedy is interest awarded at the lower statutory interest rate of 5%.

Power Equip., Inc. v. Tschiggfrie, 460 N.W.2d 861, 863 (Iowa 1990).

D. Discussion. We think there is a serious question of whether the

defendants can raise the disclosure and usury issues in light of the Florida

declaratory judgment action in which the parties litigated common issues

related to enforcement of the finance agreements. Ordinarily, a litigant

does not get two bites of the apple in different fora.
 42

In any event, on the chapter 535 issues, we find that the Wolfe case

is controlling. The issues in Wolfe were identical to those posed in this

case. The finance agreement simply disclosed that the purchaser was

required to make “sixty monthly payments of $299.” Wolfe, 795 N.W.2d

at 82. We declined to impose a requirement that interest rate also be

disclosed. Id. We held that the terms contained in the agreement were

sufficient to satisfy the requirements of section 535.17(1). Id. Although

there is no direct mention in Wolfe of a claim that the purchase price paid

by the finance company to the vendor was required to be disclosed, the

logic of the decision clearly compels a negative answer. The number of

payments over time and the amount of each payment is sufficient

disclosure of material terms under the statute.

Wolfe also disposes of the usury argument. In Wolfe, we noted that,

as here, the transaction was for a business purpose. Id. Under the

statute, a person borrowing money for a business purpose is permitted in

writing to agree to any rate of interest in a credit transaction. Iowa Code

section 535.2(2)(a)(5). In Wolfe, we concluded that because the business

purchaser could agree in writing to any rate of interest, there was no

violation of the usury statute. 795 N.W.2d at 82. Therefore, whatever the
interest rate might have been or however the interest rate would have been

calculated would not be usurious. See id. The reasoning applies in this

case with full force.

VI. Failure to Prove Damages Arising from Breach of Contract.

A. Introduction. The defendants challenge whether the plaintiff

proved the fact of damages in these cases. The district court accepted the

basic methodology of the plaintiff in calculating base damages, namely, by

multiplying the number of missed payments by the amount of each
 43

payment. The defendants claim that this approach to damages was

improper.

B. Standard of Review. The standard of review on the question of

whether damages were proven in this case is for correction of errors at law.

Flom v. Stahly, 569 N.W.2d 135, 139 (Iowa 1997).

C. Positions of the Parties.

1. The defendants. The defendants argue that PSFS 3 failed to

prove damages arising from the alleged breach of contract. With respect

to damages, the defendants emphasize that damages are limited to those

that are “foreseeable or reasonably contemplated by the parties” when they

entered into the agreement. (Citing Kuehl v. Freeman Brothers Agency,

Inc., 521 N.W.2d 714, 718 (Iowa 1994).) They note that damages must be

proven with “reasonable certainty.” Dopheide v. Schoeppner, 163 N.W.2d

360, 367 (Iowa 1968).

The defendants proceed to project these general principles against

the record developed in the bellwether cases. The defendants assert that

PSFS 3 witnesses could not explain, for instance, when exactly monthly

payments were due under the contract. The defendants note that the

software program used to compute damages was a program designed to
manage leases and not equipment finance agreements. Further, the

defendants observe that while NCMIC had software that could calculate

amortization schedules for each contract, no such calculations were

produced. Thus, the defendants argue that while the payments consisted

of both principal and interest, PSFS 3 failed to provide a calculation

allocating the payments. According to the defendants, the mere proof of

missing contractual payments does not amount to a prima facie case of

damages.
 44

The defendants assert that the damages awarded by the district

court—a simple calculation of unpaid monthly payments multiplied by the

amount of each payment—was inconsistent with the default clause in the

finance agreement. The default provision states: “If You default, We may

require that You pay 1) all past due amounts under this Lease, and 2) all

future amounts owed for the unexpired term, discounted at the rate 6%

per annum.”

The defendants claim that future amounts “owed for the unexpired

term” can only refer to future principal amounts. Because the future

principal amounts due under each finance agreement have not been

calculated, the defendants claim damages in these cases cannot be

calculated.

2. The plaintiff. The plaintiff responds that the basic starting point

for the calculation of damages in this case is a simple calculation of the

amount of the monthly payment multiplied by the number of missed

payments. The plaintiff asserts that a commonplace measure of damages

is to put the plaintiff in the place he or she would have occupied had the

contract been performed. Aurora Bus. Park Assocs., L.P. v. Michael Albert,

Inc., 548 N.W.2d 153, 157 (Iowa 1996) (en banc). Further, the parties
expressly contracted for the acceleration of balances and the remedy of

payment of all amounts that the plaintiff would have received under the

contract. Parties are generally free to provide for their own remedies for

breach of contract. Wolfe, 795 N.W.2d at 77.

D. Discussion. On this issue, we agree with the plaintiff. The

contract itself called for a number of payments over a period of years in a

specific amount. Providing the plaintiff with the payment it was entitled

to if the contract had been honored is an appropriate approach to damages

in this case. See Aurora Bus. Park Assocs., L.P., 548 N.W.2d at 157.
 45

Further, the parties expressly agreed to this remedial provision in the

contract. The argument of the defendants that the plaintiff failed to prove

damages is without merit.

VII. Unconscionability of Default Interest Rate.

A. Introduction. Under Paragraph 9 of the finance agreements,

the defendants agreed to pay interest on all past due amounts at the rate

of 1.5% per month or the highest amount permitted by law. The

defendants attack this provision as unconscionable under Iowa Code

section 554.13108(1).

B. Standard of Review. Unconscionability is a question of law and

is subject to review for correction of errors at law. See Iowa Code

§ 554.2302(1); Casey v. Lupkes, 286 N.W.2d 204, 207 (Iowa 1979).

C. Positions of the Parties.

1. The defendants. The defendants assert that the damages

calculation imposed by the district court included approximately an 8.99%

per annum undisclosed nondefault interest rate arising from the finance

agreement and an additional 18% per annum penalty for late payment.

According to the defendants, the total default interest rate was thus

26.99% per annum not including any late fees.
The defendants assert that under Iowa law, the propriety of

awarding default interest is subject to review by the court. Carson Grain

& Implement, Inc. v. Dirks, 460 N.W.2d 483, 486 (Iowa Ct. App. 1990).

According to the defendants, the default interest rate must amount to an

appropriate liquidated damages provision and not a penalty. By

accelerating the monthly payments after default which included the

undisclosed 8.99% interest rate, and then adding an additional 18%

interest rate, the defendants have obtained an unlawful double recovery.
 46

In the alternative, the defendants claim that default interest may be

recovered only after accelerating the debt. The defendants claim PSFS 3

accelerated the principal amounts only by filing suit and that, as a result,

any interest penalty should arise only as of the month following the filing

of the action. But because the interest rate was not disclosed in the

finance agreements, and no amortization schedule was provided, it is not

possible to know the real amount of total interest if the 18% default penalty

is imposed. Because the damages calculation is speculative, the

defendants ask that the default interest portion of the final judgments be

stricken as an unenforceable penalty under Iowa law.

2. The plaintiff. The plaintiff responds by arguing that there is

nothing unlawful about an acceleration clause. On the issue of triggering

acceleration, the plaintiff states there is no requirement that the creditor

take action to accelerate the amount due. Aurora Bus. Park Assocs., L.P.,

548 N.W.2d at 154. Once the actions were filed, according to the plaintiff,

the future payments were accelerated.

The plaintiff points out that the parties agreed to an 18% default

interest. The plaintiff notes that the defendants have been in default for

ten years and that the plaintiff has been burdened by the need to track
the defaulted accounts as impaired assets, monitor their status, and

monitor the defendants’ ability to pay. The plaintiff further notes that Iowa

courts have long upheld an increased rate of interest upon default. See

Fed. Land Bank of Omaha v. Wilmarth, 218 Iowa 339, 343, 252 N.W. 507,

510 (1934); see also In re Johnston, No. 03–03495S, 2004 WL 3019472, at

*2, *7 (Bankr. N.D. Iowa Dec. 20, 2004). The plaintiffs claim that default

interest rates of 18% or higher are standard in the equipment finance

industry. See Sec. State Bank v. Soults Farms, Inc., No. 03–0494, 2004 WL

792673, at *4 (Iowa Ct. App. Apr. 14, 2004). The plaintiff claims that in
 47

Wolfe, the court held a substantially similar agreement was not

unconscionable. 795 N.W.2d at 80–81.

D. Discussion. On this issue, we look first to the contractual

terms. The parties agreed that in the event of a default, there would be an

acceleration of all the amounts due, discounted by 6% per year on future

payments. Upon that amount, the parties agreed that a default interest

rate of 18% per year would apply. Certainly, in a business contract, a

presumption arises that the agreement of the parties on financial terms is

enforceable.

A party must climb a tall hill to establish that a term of a business

agreement is unconscionable. In order to be unconscionable, a provision

must be such that no person in his or her right senses “would make [it] on

the one hand, and . . . no honest and fair [person] would accept [it] on the

other.” Smith v. Harrison, 325 N.W.2d 92, 94 (Iowa 1982) (quoting Casey,

286 N.W.2d at 207). As noted in Wolfe, factors to be considered include

“assent, unfair surprise, notice, disparity of bargaining power, and

substantive unfairness.” 795 N.W.2d at 80 (quoting C & J Fertilizer, Inc.

v. Allied Mut. Ins., 227 N.W.2d 169, 181 (Iowa 1975)) (en banc). The

doctrine of unconscionability is an extreme one. It is not available to
rescue a party from a bad bargain. Wolfe, 795 N.W.2d at 80; Smith, 325

N.W.2d at 94.

We find nothing in the record, either procedurally or substantively,

to support a claim that the default interest rate meets the demanding

standards of unconscionability. We note that a number of other courts

have upheld 18% interest rates in a variety of contexts. See Cheshire

Mortg. Serv., Inc. v. Montes, 612 A.2d 1130, 1135–38 (Conn. 1992)

(determining an 18% interest in real estate contract was not

unconscionable); In re White River Conservancy Dist. v. Commonwealth of
 48

Eng’gs, Inc., 575 N.E.2d 1011, 1017 (Ind. Ct. App. 1991) (determining 18%

interest rate not unconscionable). We also note that while the finance

agreement also provides for a late fee on unpaid balances, the plaintiff did

not seek to enforce that provision in this proceeding.

The defendants claim that the plaintiff is collecting “double interest”

because the payments made to them are, in fact, a combination of interest

and principal. We do not find that this theory makes the 18% default

interest rate unconscionable. Defendants cite Carson Grain & Implement,

Inc. v. Dirks, 460 N.W.2d 483. But Carson Grain is plainly distinguishable.

In Carson Grain, the court determined that it would not apply both the

default rate of 18% interest and the statutory rate of judgments. Id. at

486. We do not face this kind of double interest situation here.

VIII. Award of Attorney Fees.

The defendants suggest that the district court erred in determining

PSFS 3 was entitled to an award of attorney fees. According to the

defendants, there was no proof at trial that PSFS 3 paid any attorney fees

and that PSFS 3 has no obligation to indemnify NCMIC for attorney fees

that it may have incurred in connection with the litigation.

While the district court did enter an attorney fees order in the two
bellwether cases, those matters have been resolved and their appeals

dismissed. With respect to the other cases, the district court has not

entered a court order on that issue. Once the district court rules, the

question of attorney fees is separately appealable. Iowa R. App. P. 6.103(2)

(“A final order or judgment on an application for attorney fees entered after

the final order or judgment in the underlying action is separately

appealable.”).
 49

IX. Conclusion.

For the above reasons, we affirm the district court’s rulings and

judgments.

AFFIRMED.