Venture Cotton Cooperative and Noble Americas Corp. v. Shelby Alan Freeman

IN THE SUPREME COURT OF TEXAS
444444444444
NO. 13-0122
444444444444

VENTURE COTTON COOPERATIVE AND NOBLE AMERICAS CORP., PETITIONERS,
v.

SHELBY ALAN FREEMAN, ET AL., RESPONDENTS
4444444444444444444444444444444444444444444444444444
ON PETITION FOR REVIEW FROM THE
COURT OF APPEALS FOR THE ELEVENTH DISTRICT OF TEXAS
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Argued January 9, 2014

JUSTICE DEVINE delivered the opinion of the Court.

Two groups of cotton farmers sue to rescind contracts in which they agreed to sell cotton

through a cooperative marketing pool. The farmers allege that they were fraudulently induced to

join the cooperative and seek damages, declaratory relief, and attorney’s fees under various statutes.

Because the agreements provide for arbitration of all disputes under the Federal Arbitration Act, 9

U.S.C §§ 1-16, the cotton cooperative moved to stay the litigation and compel arbitration. This

appeal is from the trial court’s interlocutory order, denying those motions. See TEX. CIV. PRAC. &
REM. CODE § 51.016 (permitting interlocutory appeals of orders denying arbitration under the

FAA).1

The trial court has concluded that the parties’ agreement to arbitrate should not be enforced

because it is unconscionable, and the court of appeals has affirmed the trial court’s order denying

arbitration. 395 S.W.3d 272, 275-76 (Tex. App.–Eastland 2013). The court of appeals reasons that

the arbitration agreement is unconscionable because it prevents the farmers from pursuing the

statutory remedies and attorney’s fees alleged in their pleadings. Id. at 277. We conclude that this

limitation of statutory remedies is insufficient to defeat arbitration under the FAA and accordingly

reverse the court of appeals’ judgment. We conclude further that, because the court has not fully

considered the parties’ arguments on the issue of unconscionability, the case should be remanded

to the court of appeals.

I. Background

Venture Cotton Cooperative is a cotton cooperative-marketing association, incorporated in

Texas, and managed by Noble Americas Corp., a foreign corporation. In 2010, Venture operated

a pool for the exclusive sale and marketing of its members’ cotton production. Venture promoted

this pool through various cotton-gin companies, which arranged meetings with local farmers.

Venture would explain the pool’s terms and solicit membership at these meetings. One such

meeting was arranged by Ocho Gin Company in Seminole, Texas.

1
We have jurisdiction to hear an appeal from an interlocutory order denying arbitration when the court of
appeals’ decision conflicts with prior precedent. See Forrest Oil Corp. v. McAllen, 268 S.W.3d 51, 55 n.8 (Tex. 2008)
(noting that our jurisdiction over the interlocutory appeal depends on a dissent or decisional conflict); Certain
Underwriters at Lloyd's of London v. Celebrity, Inc., 988 S.W.2d 731, 733 (Tex. 1998) (per curiam) (same).

2
 Farmers, who agreed to join the 2010 pool, signed Venture’s Membership and Marketing

Agreement and other related documents. These documents asked each farmer to designate the

acreage committed to the pool and to estimate the production Venture might expect to market. After

the meeting in Seminole, Venture left copies of these documents with Ocho for farmers to execute,

should they decide to join the cooperative. Several farmers decided to join the pool.

During the growing season, the price of cotton rose significantly. By harvest, Venture had

become concerned that members of the pool might be tempted to sell their committed production

on the open market. This concern blossomed into a dispute with some member-farmers over the

quantity of cotton committed to the pool and ultimately led to a lawsuit by Alan Freeman and Perry

Brewer, two prominent cotton farmers in Gaines County, Texas.2

In their lawsuit, Freeman and Brewer asserted claims for fraud, negligent misrepresentation,

breach of fiduciary duty, mutual mistake, civil conspiracy and violations of the Texas Consumer

Protection—Deceptive Trade Practices Act, and the Texas Free Enterprise and Antitrust Act of

1983. Freeman and Brewer also sought declaratory and injunctive relief and attorney’s fees under

Civil Practice and Remedies Code section 38.001. Shortly after filing this suit, another group of

farmers filed a second suit against Venture and the other defendants in Gaines County, asserting

similar claims.3

2
The lawsuit was styled Alan and Christine Freeman d/b/a Alan Freeman Farms, J.V., and Perry and Kathy
Brewer d/b/a PDB Joint Venture v. Venture Cotton Cooperative, Noble Americas, Corp., Ocho Gin Co. and Ocho
Management Corp.
3
The second lawsuit was styled Roger Neitsch, Gregory Upton, Wayne Upton, Anderson Upton, Jud Cheuvront
d/b/a L&ME, Inc. and JDC Farms, Max McGuire, Raymond McPherson, Abe Froese d/b/a BAC Farms, Gerardo Froese
d/b/a Gerardo Froese Farms, George P. Froese d/b/a George P. Froese Farms, Neil Enns, David Bergen, Bradley
Peters, Peter Neustaeter Jr., Wilhelm Friesen, Cornelius Banman, Gerard Neustaeter, Peter Friesen, Heinrich Friesen,

3
 Venture generally denied the allegations in both suits and moved to stay the litigation and

compel arbitration under the United States Arbitration Act (also known as the Federal Arbitration

Act or FAA). 9 U.S.C §§ 1-16. The farmers’ membership and marketing agreements with the

cooperative provided for the arbitration of all disputes under the FAA and the arbitration rules of

the American Cotton Shippers Association (ACSA). The arbitration provision referred to the

farmers as “producers” and provided in pertinent part:

• All disputes will be resolved pursuant to binding arbitration pursuant to the
arbitration rules of the American Cotton Shippers Association.

• The site of the arbitration shall be either Houston, Texas, or Memphis, Tennessee,
as chosen by Venture, unless otherwise directed by the arbitrator(s).

• The cotton sold herein is purchased for shipment out of state of origin in interstate
or foreign commerce.

• Any court having or claiming jurisdiction, whether state or federal, shall apply the
substantive provisions of the United States Arbitration Act . . . .

• In the event of a breach of this Agreement by Producer, Producer agrees to pay all
arbitration and court costs, if any, and the reasonable attorney’s fees and litigation
and arbitration expenses of Venture.

The farmers opposed Venture’s motions, asserting a number of reasons why the arbitration

agreement was unconscionable and should not be enforced. The trial court scheduled an evidentiary

hearing.

At this hearing, Freeman and Brewer testified about their decisions to join the pool.

According to their testimony, they had a question about “overages” a few days after Venture’s

Abe S. Peters, Isaak T. Fehr, Jacob Peters, Abe Loewen, Isaak Wiebe, Ben Neudorf, and Rudolph Peters v. Venture
Cotton Cooperative, Noble Americas, Corp., Ocho Gin Co. and Ocho Management Corp.

4
marketing presentation. “Overages” refers to cotton produced on designated land in excess of the

estimate given by a farmer at the time of land’s commitment to the pool. Freeman and Brewer’s

question, which they directed to Ocho, was whether overages were included in the pool under

Venture’s contracts. An Ocho representative called Venture with this question and allegedly learned

that the disposition of overages was at the farmer’s discretion, that is, the farmer could elect to sell

overages under the agreement or not.

Venture denies making any such representations. It also argues that its contract clearly calls

for the commitment of acres, not bales, making overages subject to the agreement. In any event,

Freeman and Brewer maintain that they signed with the cooperative after being led to believe that

they would control overages.

After considering the parties’ pleadings, motions, responses, and briefs, as well as evidence

presented at the hearing, the trial court refused to stay the litigation or compel arbitration, finding

the arbitration agreements unconscionable. Findings of fact and conclusions of law were requested

and filed, but these findings and conclusions shed no light on the court’s reasoning.4

Venture filed interlocutory appeals in both cases, and the court of appeals consolidated them

for decision. See TEX. CIV. PRAC. & REM. CODE § 51.016 (permitting interlocutory appeals of

orders denying arbitration under the FAA). Agreeing that the arbitration agreements were

unconscionable, the court affirmed the trial court’s order denying Venture’s motion to compel. 395

S.W.3d at 275-76. The court reasoned that the agreements were unconscionable in two respects: (1)

4
The trial court’s finding of fact stated: “The arbitration clause sought to be enforced is unconscionable.” Its
conclusion of law stated: “The arbitration clause sought to be enforced is unenforceable because it is unconscionable.”

5
they forced the farmers “to forego substantive rights and remedies afforded by statute,” id. at 275,

and (2) they were one-sided because they allowed Venture to recover its attorney’s fees, if the

farmers breached the contract, but did not provide reciprocal rights to the farmers, id. at 276.

II. The FAA and State Law

Although the Federal Arbitration Act preempts state law that conflicts with its objectives,

Southland Corp. v. Keating, 465 U.S. 1, 10-17 (1984), state law remains relevant to declare an

arbitration agreement itself unenforceable on “such grounds as exist in law or in equity for the

revocation of any contract.” 9 U.S.C. § 2 (the saving clause). “This saving clause permits

agreements to arbitrate to be invalidated by ‘generally applicable contract defenses, such as fraud,

duress, or unconscionability,’ but not by defenses that apply only to arbitration or that derive their

meaning from the fact that an agreement to arbitrate is at issue.” AT&T Mobility LLC v.

Concepcion, ___ U.S. ___, ___, 131 S. Ct. 1740, 1746 (2011) (quoting Doctor’s Associates, Inc. v.

Casarotto, 517 U.S. 681, 687 (1996)). In determining the arbitration agreement’s validity then, a

court may not construe the agreement differently from how it would construe contracts generally

under state law, nor may a court rely on the uniqueness of an arbitration agreement as a basis for a

state-law holding that enforcement would be unconscionable. Perry v. Thomas, 482 U.S. 483, 492

(1987). But if the circumstances would render any contract unconscionable under Texas law, they

are appropriate to invalidate the agreement to arbitrate as well. In re Poly-America, 262 S.W.3d

337, 348 (Tex. 2008).

Special state rules for interpreting arbitration agreements cannot coexist with the FAA

because Congress intended the act as its response to a “longstanding judicial hostility to arbitration

6
agreements.” Green Tree Fin. Corp.-Ala. v. Randolph, 531 U.S. 79, 89 (2000). Under the FAA,

an agreement to arbitrate that is valid under general state law principles and involves interstate

commerce is “valid, irrevocable, and enforceable.” 9 U.S.C. § 2. A party seeking to compel

arbitration under the FAA, however, must establish that the dispute falls within the scope of an

existing agreement to arbitrate. In re Rubiola, 334 S.W.3d 220, 223 (Tex. 2011). Upon such proof,

the burden shifts to the party opposing arbitration to raise an affirmative defense to the agreement’s

enforcement. J.M. Davidson, Inc. v. Webster, 128 S.W.3d 223, 227 (Tex. 2003). The FAA thus

requires a court to make at least a threshold determination of arbitrability—that the dispute is subject

to an enforceable agreement to arbitrate—before enforcing the arbitration agreement by compelling

arbitration or staying litigation. 9 U.S.C. §§ 3-4.5

A. Unconscionability

The farmers do not dispute that their claims are covered by the agreements with Venture and

subject to arbitration under the FAA, if their arbitration agreement itself is valid and enforceable.

They contend, of course, that it cannot be enforced because the agreement is one-sided and grossly

unfair in several respects. Unambiguous contracts, however, are presumed to reflect the intent of

the contracting parties and are generally enforced as written “regardless of whether one or more of

the parties contracted wisely or foolishly, or created a hardship for himself.” Wooten Props., Inc.

v. Smith, 368 S.W.2d 707, 709 (Tex. Civ. App.–El Paso 1963, writ ref’d). Texas courts therefore

5
Under FAA § 3, when a party moves to stay litigation pending arbitration, the court shall grant the motion
“upon being satisfied that the issue involved in such suit or proceeding is referable to arbitration under such an
agreement.” 9 U.S.C. § 3. Section 4 requires a court to grant a motion to compel arbitration “upon being satisfied that
the making of the agreement for arbitration or the failure to comply therewith is not in issue.” Id. § 4.

7
do not ordinarily inquire into the reasons for the contract or the relative fairness of its terms. El

Paso Field Services, L.P. v. MasTec N. Am., Inc., 389 S.W.3d 802, 810-11 (Tex. 2012) (observing

that a court’s role “is not to protect parties from their own agreements”). But this notion that parties

are free to negotiate their own bargains conflicts with the equally compelling notion that grossly

unfair bargains should not be enforced. 49 DAVID R. DOW & CRAIG SMYSER, TEXAS PRACTICE

SERIES: CONTRACT LAW § 3.9 (2005). Unconscionable bargains are therefore an exception to the

freedom that generally pervades contract law.

Unconscionability, however, is not easily defined. The term defies a precise legal definition

because “it is not a concept, but a determination to be made in light of a variety of factors not

unifiable into a formula.” 27 STEPHEN COCHRAN, TEXAS PRACTICE SERIES: CONSUMER RIGHTS AND

REMEDIES § 4.2 at 394 (3d ed. 2002); see also 1 JAMES J. WHITE & ROBERT S. SUMMERS, UNIFORM

COMMERCIAL CODE § 4-3 at 294 (5th ed. 2006). Although difficult to define, the defense has a long

history. One of the earliest decisions to apply the defense described an unconscionable contract as

one that “no man in his senses and not under delusion would make on the one hand, and as no honest

and fair man would accept on the other.” Earl of Chesterfield v. Janssen, 28 Eng. Rep. 82, 100, 2

Ves. Sr. 125, 155 (1751); see also Saunders v. Guinn, 1 S.W.2d 363, 366 (Tex. Civ. App.–Eastland

1927, writ ref’d) (noting this “definition”); Shumway v. Horizon Credit Corp., 801 S.W.2d 890, 896

(Tex. 1991) (Mauzy, J. concurring and quoting Janssen). Modern uniform laws add context to the

defense but again do not attempt to define it.

The Uniform Commercial Code provides that a court should afford the parties a reasonable

opportunity to present evidence as to a contract’s commercial setting, purpose and effect to aid the

8
court in evaluating the defense. TEX. BUS. & COMM. CODE § 2.302(b); see also RESTATEMENT

(SECOND) OF CONTRACTS § 208, cmt. a (stating that unconscionability determinations are made in

“light of [a contract’s] setting, purpose, and effect”). Under the UCC, an unconscionability defense

is a question of law that involves a highly fact-specific inquiry into the circumstances of the bargain,

such as the commercial atmosphere in which the agreement was made, the alternatives available to

the parties at the time and their ability to bargain, any illegality or public-policy concerns, and the

agreement’s oppressive or shocking nature. 49 TEXAS PRACTICE SERIES: CONTRACT LAW § 3.11.

In the court of appeals, the cotton farmers argued that the arbitration agreement was

unconscionable in several respects. They complained that the American Cotton Shippers

Association (ACSA) Arbitration Rules, adopted by the agreement, were one-sided and designed to

foster arbitrator bias and that the rules’ summary procedures further denied them adequate discovery

and preparation time. They also contended that the arbitration was too expensive and that its

prospective cost would prevent them from vindicating their rights in the arbitral forum. Finally, they

argued that the agreement and ACSA rules violated the state’s public policy by illegally eliminating

their statutory right to attorney’s fees and other remedies under the Texas Consumer

Protection—Deceptive Trade Practices Act (DTPA).

B. Invalidity

The court of appeals’ decision focuses solely on this last argument, concluding that the

arbitration agreement is unconscionable because it forces the farmers “to forego substantive rights

and remedies afforded by statute.” 395 S.W.3d at 275. The court’s application of public policy here

is premised on our decision in In re Poly-America, L.P., 262 S.W.3d 337 (Tex. 2008). There, we

9
indicated that it would be unconscionable for an arbitration agreement to mandate arbitration of a

statutory claim and at the same time eliminate the rights and remedies afforded by the statute. Id.

at 349. The court of appeals concludes that such a possibility exists here because the arbitration

agreement applies to “all disputes,” while the ACSA Arbitration Rules, incorporated into the parties’

agreement, foreclose the farmers’ statutory claims for attorney’s fees and enhanced damages under

the DTPA. Specifically, section 8(k) of the ACSA rules limits the arbitral award “to the monetary

damages arising out of the failure of either party to perform its obligations pursuant to the contract

as determined by the Arbitration Committee and shall not include attorney's fees unless provided

for in the contract.”

When parties agree to arbitrate a statutory claim, “a party does not forego the substantive

rights afforded by the statute; it only submits to their resolution in an arbitral, rather than a judicial,

forum.” Mitsubishi Motors Corp. v. Soler Chrysler-Plymouth, Inc., 473 U.S. 614, 628 (1985). Thus,

in Poly-America, we observed that arbitration agreements typically function simply as forum-

selection clauses rather than statutory waivers and generalized that “[a]n arbitration agreement

covering statutory claims is valid so long as ‘the arbitration agreement does not waive substantive

rights and remedies of the statute and the arbitration procedures are fair so that the employee may

effectively vindicate his statutory rights.’” Poly-America, 262 S.W.3d at 352 (quoting In re

Halliburton, 80 S.W.3d at 572).

An asserted waiver of the anti-retaliation provisions of the Workers’ Compensation Act was

at issue in Poly-America. The employee in that case sued his employer, seeking statutory remedies

of reinstatement and punitive damages after being allegedly terminated for filing a workers’

10
compensation claim. Id. at 345. Because the employee had agreed to arbitrate all disputes under

the FAA, the trial court granted the employer’s motion to compel arbitration. Id. at 344.

The employee sought mandamus relief from this order, arguing that the arbitration agreement

was unconscionable because it eliminated his rights and remedies under the Workers Compensation

Act. Id. at 352, 359. We agreed. Id. at 353, 360. After reviewing the statutory remedies at issue,

we held the anti-retaliation provisions to be “a non-waivable legislative system” necessary to the

Act’s function. Id. at 352. We further concluded that their elimination under the arbitration

agreement undermined a key purpose of the Workers’ Compensation Act, was contrary to public

policy, and could not be enforced. Id. at 353. We did not, however, hold the arbitration agreement

invalid. Instead, we severed the offending limitation from the agreement and permitted the

arbitration to proceed. See id. at 344 (noting that severance was proper because the limitation of

statutory remedies was “not integral to the parties’ overall intended purpose to arbitrate”).

In contrast to Poly-America’s anti-retaliation provision, the DTPA remedies at issue here can

be contractually waived. TEX. BUS. & COM. CODE § 17.42. The DTPA provides detailed

instructions on how to accomplish this. See id. (detailing requirements for a valid waiver). Among

other requirements, the waiver must be “conspicuous and in bold-face type of at least 10 points in

size,” identified by a specific heading indicating the waiver, and include language substantially

similar to the form the statute provides. Id. § 17.42(c)(1), (2) and (3). The contracts here do not

comply with the statutory requirements. We accordingly agree with the court of appeals that any

implied waiver under ACSA Rule 8(k), which likewise does not conform to the DTPA’s

requirements, is contrary to public policy and therefore invalid.

11
 C. Severability

Venture argues, however, that even if ACSA Rule 8(k) and the arbitration clause are deemed

unconscionable and incapable of limiting the farmers’ statutory rights under the DTPA, the court

of appeals nevertheless erred when it refused to sever the offending rule and require arbitration

under the remainder of the agreement. Venture submits that the unconscionability defense, which

is codified in the Texas Business and Commerce Code and applicable to the cotton sales at issue

here, allows courts to consider severance whenever they are confronted with an unconscionable

contract term. TEX. BUS. & COM. CODE § 2.302. Similarly, the Restatement provides that “[w]here

a term rather than the entire contract is unconscionable, the appropriate remedy is ordinarily to deny

effect to the unconscionable term.” RESTATEMENT (SECOND) OF CONTRACTS § 208 cmt. g.

The court of appeals concludes, however, that Venture waived its right to enforce the

remainder of the arbitration clause by not asking the trial court to sever the offending limitation of

statutory remedies. 395 S.W.3d at 277. But this is an interlocutory appeal, and the case remains

pending in the trial court. We are therefore unsure about what Venture has waived. If the court

merely means to suggest that Venture waived the right to complain about severance in this

interlocutory appeal, the waiver argument serves only to delay a decision in the case. Conservation

of time and resources recommend that we consider the issue now because nothing prevents Venture

from urging severance in the trial court and, if denied, from renewing its complaint in yet another

interlocutory appeal.

In Poly-America we noted that “[a]n illegal or unconscionable provision of a contract may

generally be severed so long as it does not constitute the essential purpose of the agreement.” Poly-

12
America, 262 S.W.3d at 360. In determining an agreement’s essential purpose, the issue is “whether

or not parties would have entered into the agreement absent the unenforceable provisions.” Id.

Quite clearly, the arbitration agreement’s essential purpose here was to provide for a speedy and

efficient resolution of disputes to ensure timely performance under the contract. The agreement’s

collateral effect on statutory rights and remedies appears to be a peripheral concern to this essential

purpose. We accordingly conclude that the court of appeals erred in declining to sever the

objectionable limitation on the farmers’ statutory rights.

D. Attorney’s Fees

In addition to the agreement’s unconscionable limitation on potential statutory rights, the

court of appeals concludes that the arbitration agreement is also unconscionably one-sided because

it provides for only Venture to recover attorney’s fees. 395 S.W.3d at 276. The court’s opinion

further indicates that this provision together with an ACSA rule, limiting the award of attorney’s

fees to those expressed in the contract, violates the farmers’ statutory right to attorney’s fees under

Civil Practice and Remedies Code section 38.001.

That section provides, in relevant part, that “[a] person may recover reasonable attorney’s

fees from an individual or corporation, in addition to the amount of a valid claim and costs, if the

claim is for . . . an oral or written contract.” TEX. CIV. PRAC. & REM. CODE 38.001. The court of

appeals ultimately decides, however, that the arbitration agreement fails effectively to waive the

farmers’ rights under section 38.001 because the agreement and ACSA rules do not reference the

statute or otherwise specifically inform the farmers of the intended waiver of such rights. See 395

13
S.W.3d at 276 (concluding that waiver of these statutory rights cannot occur absent specific notice

and reference to § 38.001).

Venture, on the other hand, argues that whether the agreement waives these rights is

irrelevant because the statute simply does not apply to the farmers’ circumstances. The statute does

not apply, according to Venture, because the farmers seek to cancel the contract rather than recover

under its terms. In short, Venture contends that the farmers’ pleadings do not assert contractual

rights and therefore do no invoke a right to attorney’s fees under section 38.001.

The farmers respond that they have pled a breach of contact claim. Their pleadings are not

clear on the subject, but even were we to recognize some deficiency in the present pleadings, the

result would be merely to postpone the issue, much the same as the court of appeals has done with

the severance question. The appeal is interlocutory, and the farmers are free to amend their

pleadings to clarify the matter. For purposes of this appeal then, we accept that the farmers intended

to plead an alternative breach of contract claim, as they assert. We conclude, however, that neither

the contract’s attorney’s fee provision nor its effect on attorney’s fees under section 38.001 is

sufficient to invalidate the arbitration agreement as unconscionable.

Parties are generally free to contract for attorney’s fees as they see fit. Intercontinental

Group P’ship v. KB Home Lone Star L.P., 295 S.W.3d 650, 653 (Tex. 2009). Thus, a contract that

expressly provides for one party’s attorney’s fees, but not another’s, is not unconscionable per se.

Although perhaps relevant to a broader inquiry into contractual oppression or an imbalance in

bargaining power, the attorney’s fee provision here is not, standing alone, decisive proof of an

unconscionable bargain. Moreover, the court of appeals itself concludes that the arbitration

14
agreement did not waive the farmers’ statutory right to attorney’s fees under section 38.001 and so

its relevancy to the court’s unconscionability analysis is unclear.

In Olshan, we observed that the “crucial inquiry” in determining unconscionability was

“whether the arbitral forum in a particular case is an adequate and accessible substitute to litigation,

a forum where the litigant can effectively vindicate his or her rights.” In re Olshan Found. Repair

Co., LLC, 328 S.W.3d 883, 894 (Tex. 2010). That inquiry is not satisfied by speculation but by

specific proof in the particular case of the arbitral forum’s inadequacy. Id. at 896. If speculation

about possible harm was insufficient to establish unconscionability in Olshan, then clearly the

court’s determination here that no harm has been done will not suffice. See 395 S.W.3d at 276

(concluding that arbitration agreement did not waive cotton farmers’ right to attorney’s fees under

section 38.001).

In Olshan, we cautioned that courts “should be wary of setting the bar for holding arbitration

clauses unconscionable too low” as that would undermine the “liberal federal policy favoring

arbitration agreements.” Olshan, 328 S.W.3d at 893. Courts should also use care not to intrude

upon arbitral jurisdiction under the guise of an unconscionability defense.

Questions of waiver, illegality, remedies, and attorney’s fees often relate to the broader,

container contract, rather than the separable agreement to arbitrate, and, as such, are matters

entrusted to the arbitrators.6 And, when authority over the matter is unclear, “a strong federal

6
Professor Rau explains:

Suppose that the issue–“whether the plaintiff can recover statutory damages or attorneys’ fees”–is
treated as one more claim or dispute within the scope of the arbitration clause; suppose further that
in pursuing this inquiry the decisionmaker is presented with some more precise questions:
. For openers, is the contractual limitation of remedies properly interpreted as a “waiver” by the

15
presumption” favors arbitration. Poly-America, 262 S.W.3d at 348. Thus, the United States

Supreme Court has indicated that arbitration provisions should not be held unconscionable based

on speculation about their potential effect. See PacifiCare Health Sys., Inc. v. Book, 538 U.S. 401,

407 n.2 (2003) (noting that “the preliminary question [of] whether the remedial limitations at issue

. . . prohibit[ed] an award of RICO treble damages [was] not a question of arbitrability”).

In PacifiCare, several physicians filed suit against managed healthcare organizations,

including PacifiCare and UnitedHealth, alleging breach of contract, unjust enrichment, and

violations of several federal and state statutes, including RICO. Id. at 402. Because the arbitration

agreements prohibited awarding punitive damages, the physicians argued that arbitration would

prevent them from obtaining “meaningful relief” under RICO’s treble-damages provision. Id. at

403. The lower courts agreed, holding the arbitration clauses to be unenforceable with respect to

the RICO claims. Id.

plaintiff of the recovery otherwise made available by statute?
. If so, is the plaintiff able to waive this recovery? More precisely: Are, say, “sophisticated groups
of doctors” who contract with a managed care company the sort of plaintiffs who in these
circumstances need the protection of an unwaivable rule? For commercial parties in high-stakes cases,
the appropriate trade-off between litigation and informal justice may sometimes take the form of
choosing a more intensive form of judicial review; an alternative bargain might call for reducing the
risk of excessive damage awards.
. And in any event, is it sensible to address either of these concerns in the form of an interim
decision preceding the merits? Might they not instead be the focus of attention at a later point–once
the predicate of liability has been established, and an appropriate remedy needs to be crafted?
Framed in this way, all these questions begin very much to look as if they belonged to the
realms of interpretation and appreciation of context–that is, to the matters of substance that have been
routinely entrusted to arbitrators.

Alan Scott Rau, Everything You Really Need to Know About “Separability” in Seventeen Simple Propositions, 14 AM.
REV. INT'L ARB. 1, 65-66 (2003) (emphasis in original) (footnotes omitted).

16
 The Supreme Court reversed and remanded, concluding that it was “premature” to conclude

that the contractual ban on punitive damages acted as a bar to statutory damages and that the

arbitrator should decide the issue as an initial matter. Id. at 404. The Court thus deferred

consideration of whether public policy might taint the arbitration agreement’s enforceability until

the award-enforcement stage, but implicit in the Court’s analysis was the notion that the arbitration

clause was prima facie enforceable, notwithstanding the contractual prohibition on punitive

damages.

In summary, we conclude that a contract that fails to provide reciprocal rights to attorney’s

fees is not unconscionable per se. We further disagree with the court of appeals’ opinion to the

extent it uses the contract’s “one-sided” attorney’s fees provision as an independent reason to hold

the arbitration agreement unconscionable. See 395 S.W.3d at 276.

III. Unaddressed Arguments

Although the court of appeals’ refusal to compel arbitration in this case rests solely on

public-policy grounds, unconscionability typically involves a broader inquiry, and, indeed, the

farmers presented a broader case in the trial court. In addition to their complaint about the

agreement’s limitation of remedies, the farmers contended they could not effectively vindicate their

rights through arbitration because of arbitrator bias, the lack of adequate discovery under the

arbitration’s summary procedures, the exorbitant cost of the arbitration itself, and other inequities

in the arbitral process. The court of appeals did not consider these additional concerns once it

determined the arbitration agreement to be “substantively unconscionable” because it prevented the

farmers from pursuing statutory remedies. See 395 S.W.3d at 277 (concluding that the court did not

17
need to consider “remaining arguments attacking appellees’ other substantive unconscionability and

procedural unconscionability defenses”).

Texas courts usually analyze unconscionability issues “in light of a variety of factors, which

aim to prevent oppression and unfair surprise . . .” Poly-America, 262 S.W.3d at 348.

Unconscionability determinations are not isolated inquiries but rather are made in “light of [a

contract’s] setting, purpose, and effect.” RESTATEMENT (SECOND) OF CONTRACTS § 208, cmt. a.

Thus, in Olshan we observed that a court should consider “the parties’ general commercial

background and the commercial needs of the particular trade or case” when determining whether

“the clause involved is so one-sided that it is unconscionable under the circumstances existing when

the parties made the contract.” Olshan, 328 S.W.3d at 892 (quoting FirstMerit Bank, 52 S.W.3d at

757).

In the court of appeals, Venture has argued the commercial reasonableness and necessity for

the arbitration agreement, while the farmers have emphasized potential abuses and unequal treatment

under the arbitral process. In this Court, the parties have not briefed or argued these broader

concerns. They have instead focused solely on the court of appeals’ rationale for affirming the trial

court’s order. Because the court’s public-policy analysis is insufficient to defeat arbitration, the

arguments left unaddressed in the court of appeals should be considered as they are “necessary to

the final disposition of the appeal.” TEX. R. APP. P. 47.1.

***

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 The court of appeals’ judgment, affirming the trial court’s order denying arbitration, is

reversed, and the case is remanded to the court of appeals for consideration of the remaining

arguments.

___________________________
John P. Devine
Justice

Opinion Delivered: June 13, 2014

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