D C Custom Freight, LLC v. Tammy A. Ross & Assocs.

IN THE COURT OF APPEALS OF NORTH CAROLINA

No. COA 19-1059

Filed: 1 September 2020

Union County, No. 19CVS466

D C CUSTOM FREIGHT, LLC, Plaintiff,

v.

TAMMY A. ROSS & ASSOCIATES, INC., Defendant.

Appeal by Plaintiff from Order and Judgment entered 26 September 2019 by

Judge Kevin Bridges in Union County Superior Court. Heard in the Court of Appeals

28 April 2020.

The Duggan Law Firm, PC, by Christopher Duggan, and The Fitzgerald Dwyer
Law Firm, PC, by Peter Dwyer, for Plaintiff-Appellant.

Parker Poe Adams & Bernstein LLP, by Jason R. Benton and Jessica C. Dixon,
for Defendant-Appellee.

INMAN, Judge.

The primary question in this case is whether a claim for unfair and deceptive

trade practices against an insurance agent, based on the agent’s misrepresentation

to a third party of the terms of a policy, can be maintained absent evidence that the

plaintiff relied on the misrepresentation. We hold that North Carolina Supreme

Court precedent precludes such a claim absent evidence that the plaintiff’s actual and

reasonable reliance on a misrepresentation caused the claimed damages.
 D C CUSTOM FREIGHT, LLC V. TAMMY A. ROSS & ASSOCS., INC.

Opinion of the Court

Plaintiff D C Custom Freight, LLC, filed suit against its insurance agent,

Defendant Tammy A. Ross & Associates, Inc., after Defendant sent documents to a

third party implying that Plaintiff’s coverage was broader than what was contained

in the policy. Plaintiff was left without coverage when a truck it rented from the third

party was involved in an accident. Plaintiff appeals from: (1) the trial court’s grant

of summary judgment for Defendant on Plaintiff’s claims for negligence, breach of

contract, and unfair and deceptive trade practices (“UDTP”); and (2) the trial court’s

denial of Plaintiff’s motion to amend its complaint asserting those claims.

We affirm the trial court’s decision. This case is controlled by our Supreme

Court’s decision in Bumpers v. Community Bank of Northern Virginia, 367 N.C. 81,

747 S.E.2d 220 (2013), which holds that UDTP claims based on misrepresentation

require a showing of both actual and reasonable reliance to prove that the

misrepresentation caused damages. We hold that this requirement extends to claims

made within the insurance industry context, in which certain practices are defined

as unfair or deceptive under N.C. Gen. Stat. §58-63-15. We also hold that Plaintiff

has failed to produce evidence sufficient to support a claim for negligence or breach

of contract. The trial court’s grant of summary judgment was therefore proper as to

each of Plaintiff’s claims. For the same reasons, we affirm the trial court’s denial of

Plaintiff’s motion to amend those claims as futile.

I. FACTUAL AND PROCEDURAL HISTORY

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Opinion of the Court

Plaintiff is a freight shipping and trucking company operating in North and

South Carolina. Defendant is an insurance agent and broker. In 2016 Plaintiff

engaged Defendant to procure commercial automobile insurance coverage, providing

Defendant with a list of Plaintiff’s equipment and a copy of its former insurance policy

to use as a “go-by.” Through Defendant, Plaintiff purchased a policy from Wesco

Insurance Company (“Wesco”) covering the period from 11 March 2017 to 11 March

2018 (the “2017-2018 policy”). Plaintiff used rented vehicles in its business, including

trucks rented from Rush Enterprises, Inc. (“Rush”), some via long-term leases and

some via short-term rentals. The long-term leased trucks were individually listed in

the 2017-2018 policy and covered for physical damage. Trucks rented on a short-term

basis were not individually enumerated and were not covered by the policy.

On 6 December 2017, Rush’s insurance company requested that Defendant

send a Certificate of Insurance (“COI”) that showed Plaintiff’s liability insurance

limits and physical damage deductibles for leased or rented vehicles. Defendant

prepared and sent a COI to the insurer and to Plaintiff. This certificate (the

“December COI”) indicated only that the policy provided liability coverage. The

certificate did not mention collision coverage. The insurer requested an amended

certificate that listed coverage limits and deductibles for comprehensive and collision

coverage. Defendant sent a second COI (the “revised December COI”) to the insurer,

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Opinion of the Court

revised to add the entry “Specified Perils/Collision Deductibles: $2500.” The revised

December COI was not sent to Plaintiff.

The next year, Plaintiff renewed the insurance policy it had purchased through

Defendant, covering the term of 11 March 2018 through 11 March 2019. Defendant

sent a third COI to Rush’s insurer (the “March COI”), which was identical to the

revised December COI except that it listed a $3000 deductible for “Specified

Perils/Collision.” The March COI, like the revised December COI, was sent only to

Rush’s insurer and not to Plaintiff.

In June 2018, Plaintiff rented a truck from Rush on a short-term basis. The

short-term rental agreement with Rush required Plaintiffs to provide collision

insurance for the truck. In July the rented truck was damaged in a collision. Plaintiff

submitted a claim to Wesco. The claim was denied because short-term rentals were

not covered by Plaintiff’s policy.

Plaintiff filed suit against Defendant, asserting claims for fraudulent

misrepresentation, negligence, breach of contract, fraudulent concealment, and

unfair and deceptive trade practices. Defendant moved for summary judgment as to

all of Plaintiff’s claims. Plaintiff then moved to amend its complaint and for summary

judgment on its breach of contract and UDTP claims. Plaintiff’s proposed amended

complaint removed its claim for fraudulent concealment, replaced its claim for

fraudulent misrepresentation with a claim for negligent misrepresentation, and

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Opinion of the Court

added factual allegations regarding the certificates of insurance. Plaintiff later

supplemented its motion to amend with a revised amended complaint, which modified

its negligent misrepresentation claim into one based in simple negligence. Plaintiff

also withdrew its motion for summary judgment on breach of contract.

Following a hearing, the trial court denied Plaintiff’s motion to amend the

complaint, denied Plaintiff’s motion for summary judgment on its UDTP claim, and

granted Defendant’s motion for summary judgment on all of Plaintiff’s claims.

Plaintiff appeals.

II. ANALYSIS

Although Plaintiff asserted additional claims in its complaint, its notice of

appeal only contests the trial court’s grant of summary judgment and denial of its

motion to amend as to its claims for negligence, breach of contract, and unfair and

deceptive trade practices. Plaintiff also contests the trial court’s denial of its motion

for summary judgment as to unfair and deceptive trade practices. We address each

cause of action in turn.

A. Standard of Review

Summary judgment is properly granted “if the pleadings, depositions, answers

to interrogatories, and admissions on file, together with the affidavits, if any, show

that there is no genuine issue as to any material fact and that any party is entitled

to judgment as a matter of law.” N.C. Gen. Stat. § 1A-1, Rule 56 (2019). The court

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Opinion of the Court

must examine the evidence in the light most favorable to the non-moving party and

give that party the benefit of all reasonable inferences. Jenkins v. Lake Montonia

Club, Inc., 125 N.C. App. 102, 104, 479 S.E.2d 259, 261 (1997). We review trial court

rulings on motions for summary judgment de novo. Horne v. Town of Blowing Rock,

223 N.C. App. 26, 32, 732 S.E.2d 614, 618 (2012). Under de novo review, we consider

the matter anew and freely substitute our own judgment for that of the trial court.

Id.

We review a trial court’s denial of a motion to amend for abuse of discretion.

Delta Envtl. Consultants of N. Carolina, Inc. v. Wysong & Miles Co., 132 N.C. App.

160, 165-66, 510 S.E.2d 690, 694 (1999). Denying a motion to amend without any

apparent justification is an abuse of discretion, but when the trial court states no

reason for the denial we may examine any apparent reasons for the ruling. Id. Proper

reasons for denial include futility of the amendment. Id. “When an amendment

would be futile in light of the propriety of summary judgment on a plaintiff’s claim,

it is not an abuse of discretion for the trial court to deny the amendment.” N. Carolina

Council of Churches v. State, 120 N.C. App. 84, 93, 461 S.E.2d 354, 360 (1995).

B. Negligence

Plaintiff contends in its negligence claim that Defendant, because it failed to

procure insurance coverage for short-term rental trucks, violated its duty to “use

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Opinion of the Court

reasonable skill, care and diligence” in procuring insurance for Plaintiff. Holmes v.

Sheppard, 255 N.C. App. 739, 744, 805 S.E.2d 371, 375 (2017). We disagree.

An insurance agent’s duty in procuring insurance is limited to securing the

coverage that the policyholder has requested. Baggett v. Summerlin Ins. and Realty,

Inc., 143 N.C. App. 43, 50-51, 545 S.E.2d 462, 467 (Tyson, J., dissenting), rev’d for

reasons stated in the dissent, 354 N.C. 347, 554 S.E.2d 336 (2001). Failure to

recommend additional insurance to cover a risk faced by the policyholder does not

constitute negligence. See Baldwin v. Lititz Mut. Ins. Co., 99 N.C. App. 559, 562, 393

S.E.2d 306, 308 (1990) (no reasonable expectation that defendant insurance agent

recommend or procure coverage for home after builder’s policy lapsed at completion

of construction); Phillips by Phillips v. State Farm Mut. Auto. Ins. Co., 129 N.C. App.

111, 113, 497 S.E.2d 325, 327 (1998) (insurance agent had no duty to inform client

that increasing liability coverage limits would make him eligible for uninsured

motorist coverage).

In this case, Plaintiff has not presented evidence raising a genuine issue of

material fact regarding whether Plaintiff requested that Defendant obtain coverage

for the short-term rental trucks. When seeking insurance coverage, Plaintiff provided

Defendant a copy of its previous insurance policy, which did not cover short-term

rentals. Plaintiff argues that its representative told Defendant that Plaintiff engaged

in short-term rentals, and that this constituted a request for coverage. Considering

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Opinion of the Court

the testimony in the light most favorable to Plaintiff, it does not show a request for

coverage of short-term truck rentals, and it does not show that Defendant promised

to obtain such coverage. Defendant had no duty to procure coverage beyond what

Plaintiff actually requested.

Plaintiff compares this case to Holmes v. Sheppard, 255 N.C. App. 739, 805

S.E.2d 371 (2017). In Holmes, after the plaintiff’s insurance claim was denied

because the policy did not provide coverage for vacant property, the plaintiff sued his

insurance agent for failing to obtain that coverage. 255 N.C. App at 742, 805 S.E.2d

at 373. The plaintiff testified that he requested the coverage while his property was

vacant and told the insurance agent that he “did not want to have another issue

because of vacancy,” as a previous claim he had filed was denied due to a vacancy

exclusion. Id. at 744, 805 S.E.2d at 375. We held that this testimony was sufficient

to raise a genuine issue of material fact as to whether the plaintiff had requested the

coverage and we reversed the trial court’s grant of summary judgment for the

defendant. Id. at 745, 748-49, 805 S.E.2d at 375, 377-78.

This case is distinguishable from Holmes. There is no evidence that Plaintiff

communicated to Defendant a request to insure short-term rentals. The previous

insurance policy Plaintiff provided to Defendant as an example of the coverage

needed did not include coverage for short-term rentals. Plaintiff presented no

evidence that it requested greater or different coverage from that provided in the

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previous policy. And, unlike in Holmes, Plaintiff did not make a statement expressly

indicating a desire to rectify a gap in coverage. On these facts, and considering the

evidence in the light most favorable to Plaintiff, we hold that Plaintiff has failed to

demonstrate a genuine issue of material fact as to whether it requested the insurance

coverage at issue, and in turn as to whether Defendant owed a duty of care to obtain

such coverage. We conclude that the trial court properly granted summary judgment

on Plaintiff’s negligence claim.

Plaintiff’s initial complaint also asserted a claim for fraudulent

misrepresentation based on Defendant’s issuance of the COI to Rush Enterprises

misrepresenting Plaintiff’s coverage. The trial court granted Defendant’s motion for

summary judgment on that claim. Plaintiff’s proposed amended complaint added a

claim for negligence based on Defendant’s representation to Rush. Because Plaintiff

has not argued on appeal that either the fraudulent misrepresentation claim or a

negligence claim based on that misrepresentation should have survived summary

judgment, those issues are abandoned and we do not consider them. N.C. R. App. P.

28(b)(6).

C. Breach of Contract

Plaintiff argues that, by failing to procure insurance covering short-term

rentals, Defendant breached its contract to act as Plaintiff’s insurance agent and

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broker. We disagree because, as explained above, the evidence does not establish that

Plaintiff requested that Defendant procure this coverage.

When an insurance agent has breached its duty to procure insurance requested

by the insured, the insured may seek remedy in tort or in contract. Elam v. Smithdeal

Realty & Ins. Co., 182 N.C. 599, 604, 109 S.E.2d 632, 634 (1921). To establish a claim

for breach of contract, the party asserting the claim has the burden of showing the

existence of a valid contract and a breach of the terms of that contract. Samost v.

Duke Univ., 226 N.C. App. 514, 518, 742 S.E.2d 257, 260 (2013).

As explained above, Plaintiff has not introduced evidence showing that it

requested coverage for short-term rentals. Nor has it shown that the contract

between Plaintiff and Defendant extended Defendant’s duties beyond the standard

requirement that an insurance agent procure the coverage actually requested by the

insured.

Plaintiff argues that the issuance of the revised December and March COIs,

which implied collision and comprehensive coverage for all vehicles, created a duty

that Defendant procure that coverage. However, a COI is distinct from a contract in

both law and industry practice:

A certificate of insurance is not a policy of insurance and
does not amend, extend, or alter the coverage afforded by
the policy to which the certificate of insurance makes
reference. A certificate of insurance shall not confer to a
certificate of insurance holder new or additional rights

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beyond what the referenced policy of insurance expressly
provides.

N.C. Gen. Stat. § 58-3-150(e) (2019). The COIs at issue in this case provided that

they “do[] not constitute a contract between the issuing insurer(s), authorized

representative or producer, and the certificate holder.” The second and third COIs,

which included references to collision or comprehensive coverage, were never sent to

Plaintiff before the collision giving rise to this case. Considering the evidence in the

light most favorable to Plaintiff, we cannot hold that these COIs created an additional

duty in contract.

Plaintiff argues that denying it relief serves as a “shocking notice” to the

insurance community that insurers can issue certificates listing anything they like

without repercussion. We disagree. Our legislature has prohibited the issuance of

COIs that “contain[] any false or misleading information concerning the policy of

insurance to which the certificate of insurance makes reference.” N.C. Gen. Stat. §

58-3-150(f)(2) (2019). We simply hold that a COI, sent to a third party and never

communicated to the insured, without any additional consideration, does not create

additional contractual duties owed to the insured.

D. Unfair and Deceptive Trade Practices

Plaintiff last argues that the trial court erred in granting summary judgment

on its claim for unfair and deceptive trade practices. This claim rests on the

intersection of two statutes: N.C. Gen. Stat. § 75-1.1, which creates a private cause of

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action for UDTP, and N.C. Gen. Stat. § 58-63-15(1), which our courts have held

recognizes certain acts within the insurance context as per se unfair or deceptive

practices. Section 75-1.1 UDTP claims based on a misrepresentation by the

defendant generally require a showing that the plaintiff relied on the

misrepresentation, leading to its injury. We now consider whether stating a claim in

the insurance context, within the scope of Section 58-63-15(1), relieves Plaintiff of the

requirement to show reliance. As discussed below, we hold that Plaintiff must show

reliance and, because Plaintiff has failed to do so, the trial court properly granted

summary judgment on this claim.

Section 75-1.1 of our General Statutes prohibits unfair and deceptive acts

between parties engaged in a business transaction. N.C. Gen. Stat. § 75-1.1; First

Atl. Mgmt. Corp. v. Dunlea Realty Co., 131 N.C. App. 242, 252, 507 S.E.2d 56, 63

(1998). To prevail on a UDTP claim under Section 75-1.1, a plaintiff must show that

(1) the defendant committed an unfair or deceptive act or practice (2) in or affecting

commerce which (3) proximately caused injury to the plaintiff. Id.

Determining whether an act is an unfair or deceptive practice that violates

Section 75-1.1 is a question of law. Gray v. North Carolina Ins. Underwriting Ass’n,

352 N.C. 61, 68, 529 S.E.2d 676, 681 (2000). Ordinarily, the trial court will determine,

based upon the jury’s findings, whether the acts engaged in by the defendant were

unfair or deceptive practices in or affecting commerce. Id. A practice is deceptive if

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it has the tendency to deceive, and unfair when it “offends established public policy

as well as when the practice is immoral, unethical, oppressive, unscrupulous, or

substantially injurious to consumers.” Id. (quotations and citations omitted). In this

case that analysis is unnecessary because misrepresenting the terms of an insurance

policy is a per se deceptive act satisfying the first element of a UDTP claim.

Our legislature has enumerated a number of “unfair and deceptive acts or

practices in the business of insurance.” N.C. Gen. Stat. § 58-63-15 (2019).1

Misrepresenting the terms of an insurance policy is one of the proscribed behaviors:

The following are hereby defined as unfair methods of
competition and unfair and deceptive acts or practices in
the business of insurance:

(1) Misrepresentations and False Advertising of Policy
Contracts.--Making, issuing, circulating, or causing to
be made, issued or circulated, any estimate,
illustration, circular or statement misrepresenting the
terms of any policy issued or to be issued or the benefits
or advantages promised thereby or the dividends or
share of the surplus to be received thereon, or making
any false or misleading statement as to the dividends or
share or surplus previously paid on similar policies, or
making any misleading representation or any
misrepresentation as to the financial condition of any
insurer, or as to the legal reserve system upon which
any life insurer operates, or using any name or title of
any policy or class of policies misrepresenting the true
nature thereof, or making any misrepresentation to any
policyholder insured in any company for the purpose of
inducing or tending to induce such policyholder to lapse,
forfeit, or surrender his insurance.

1 Plaintiff’s original complaint does not refer to Section 58-63-15, but the amended complaint
characterizes the claim as under the section and pleads facts specific to it.

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N.C. Gen. Stat. § 58-63-15 (2019).

Section 58-63-15 is a regulatory statute, enforced by the Commissioner of

Insurance, and does not create a private cause of action. However, our Supreme

Court has held that a violation of Section 58-63-15(1) is, as a matter of law, an unfair

or deceptive act or practice. Pearce v. American Defender Life Ins. Co., 316 N.C. 461,

470, 343 S.E.2d 174, 179 (1986). In Pearce, the plaintiff purchased a life insurance

policy including an additional payment if he died in an accident. Id. at 463, 343

S.E.2d at 176. He later sent a letter to his insurance company informing it that he

had joined the Air Force and asking if he was “fully covered.” Id. The insurance

company confirmed that the accidental death rider would be payable “should his

death occur while in the Armed Forces but not as the result of an act of war.” Id. at

464, 343 S.E.2d at 176. The plaintiff died in a training flight, and the insurance

company refused to pay benefits under the accidental death rider, citing an exception

in the policy. Id. at 465, 343 S.E.2d at 177. Our Supreme Court held that the

insurance company violated the misrepresentation provision of N.C. Gen. Stat. § 58-

54.4 (now codified at N.C. Gen. Stat. § 58-63-15(1)), and that such a violation is a per

se unfair or deceptive trade practice under Section 75-1.1. Id. at 470, 343 S.E.2d at

179.2

2 Section 58-63-15 enumerates thirteen different categories of unfair and deceptive acts or
practices in the business of insurance. Not all of these categories have been incorporated as per se

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In this case, Plaintiff’s claim is likewise based on a misrepresentation by

Defendant regarding what was covered under its policy: the policy did not provide

comprehensive or collision coverage to short-term rentals, but the revised December

COI and the March COI imply that this coverage exists. Defendant argues that this

misrepresentation cannot constitute a deceptive trade practice because it did not gain

any advantage in the marketplace from this misrepresentation. However, while

examining whether a defendant benefitted from an act may be a factor in determining

whether that act is an unfair or deceptive practice, that determination does not need

to be made in this case. Misrepresenting the terms of an insurance policy is, as a

matter of law, a deceptive act. We need not weigh factors to determine whether this

first element of a UDTP claim is satisfied, and therefore whether Defendant gained

an advantage by its misrepresentation is not relevant to our analysis.3

Defendant argues that, because Plaintiff’s UDTP claim is based on

misrepresentation, Plaintiff must also show that it relied upon the misrepresentation

in order to show causation—the third element of a UDTP claim under Section 75-1.1.

unfair or deceptive acts satisfying the first element of a UDTP claim. See, e.g., N.C. Steel, Inc. v. Nat’l
Council on Compensation Ins., 347 N.C. 627, 632-33, 496 S.E.2d 369, 372 (1998).
3 Defendant cites Erler v. Aon Risks Services, Inc. of the Carolinas, in which we held that a

misrepresentation by an insurance agent as to the coverage the purchaser would receive did not
amount to an unfair or deceptive trade practice because “no unfair advantage was to be gained from
defendants’ actions.” 141 N.C. App. 312, 321, 540 S.E.2d 65, 71 (2000). However, this decision is
directly at odds with our Supreme Court’s decision in Pearce. We are compelled to follow Pearce. See,
e.g., Respess v. Respess, 232 N.C. App. 611, 625, 754 S.E.2d 691, 701 (2014) (acknowledging that where
a conflict exists between Supreme Court precedent and a decision of this Court, we are bound to follow
the former).

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Defendant contends that Plaintiff cannot show reliance because the revised

December and March COIs were never seen by Defendant prior to the accident giving

rise to this case. We agree.

We previously addressed this question in Cullen v. Valley Forge Life Insurance

Company, and held that reliance is not a requirement to show causation in a UDTP

claim stemming from Section 58-63-15(1). 161 N.C. App. 570, 589 S.E.2d 423 (2003).

In Cullen, the plaintiff applied for a life insurance policy from the defendant and

submitted to a medical examination and released his medical records. 161 N.C. App.

at 572-73, 589 S.E.2d at 426-27. Later, the plaintiff applied for additional coverage

and underwent a second medical examination, which revealed a blood blister. Id.

The insurance company denied the additional coverage and sent the plaintiff a letter

stating that “no coverage or contract was ever in effect” and “no coverage ever

existed.” Id. at 573, 589 S.E.2d at 427. This statement was a misrepresentation, as

the company’s internal memos showed that the plaintiff was covered, violating

Section 58-63-15(1) and constituting an unfair or deceptive practice as a matter of

law. Id. at 579, 589 S.E.2d at 430-431. The defendant argued that the plaintiff could

not show an injury in the absence of evidence that he relied on the misrepresentation,

but we held that a showing of reliance was not required to prove causation. Id. at

580, 589 S.E.2d at 431.

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However, this holding is called into question by our Supreme Court’s decision

in Bumpers v. Community Bank of Northern Virginia, 367 N.C. 81, 88, 747 S.E.2d

220, 226 (2013). While Bumpers concerns a UDTP claim occurring outside of the

context of the insurance industry and Section 58-63-15(1), it holds that “a claim under

section 75-1.1 stemming from an alleged misrepresentation does indeed require a

plaintiff to demonstrate reliance on this misrepresentation in order to show the

necessary proximate cause.” Id. at 88-89, 747 S.E.2d at 226-27. In Bumpers, the

plaintiffs paid loan discount fees to a lender but were not provided discounted loans.

Id. at 84, 747 S.E.2d at 223. The Supreme Court held that the plaintiffs’ claim was

based on a misrepresentation, and they could not show proximate cause without

presenting sufficient evidence that they actually relied upon the misrepresentation.

Id. at 89, 747 S.E.2d at 227. Stated directly, “actual reliance requires that the

plaintiff have affirmatively incorporated the alleged misrepresentation into [their]

decision-making process.” Id. at 90, 747 S.E.2d at 227 (emphasis added).

We are not convinced by Plaintiff’s argument—that Cullen controls over

Bumpers because Bumpers does not involve the insurance industry. In Cullen, we

based our holding that no showing of reliance was necessary on two factors. First,

neither statute at issue included language requiring reliance. 161 N.C. App. at 580,

589 S.E.2d at 431. Second, we observed that “actual deception is not an element

necessary under N.C. Gen. Stat. § 75-1.1 to support an unfair or deceptive practices

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claim.” Id. (citing Johnson v. Insurance Co., 300 N.C. 247, 265, 266 S.E.2d 610, 622

(1980), overruled in part on other grounds, Myers & Chapman, Inc. v. Thomas G.

Evans, Inc., 323 N.C. 559, 374 S.E.2d 385 (1988); Poor v. Hill, 138 N.C. App. 19, 29,

530 S.E.2d 838, 845 (2000)). Neither of these reasons is specific to insurance-based

claims made under Section 58-63-15(1), and they apply equally to any claim made

pursuant to Section 75-1.1. In short, Cullen itself declined to draw the distinction

Plaintiff now asks us to adopt.

Nor does Pearce, which recognized misrepresentations in the insurance

industry as per se deceptive trade practices supporting a UDTP claim, imply that

such a claim can be sustained without showing reliance. The Supreme Court

compared the causation analysis for such claims to the “detrimental reliance

requirement under a fraud claim” and concluded that the insured in that case had

presented evidence showing that he relied on assurances from the insurance company

that he was covered. Pearce, 316 N.C. at 471-72, 343 S.E.2d at 180-81. Plaintiff has

not submitted, nor can we identify, any authority or analysis concluding that the

element of proximate cause in the insurance context should be treated differently

than causation outside of it. For all of these reasons, we hold that, in order to succeed

on a UDTP claim arising under Section 58-63-15(1), a plaintiff must show reliance on

the misrepresentation.

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We also note that the precedents cited in Cullen held that evidence of actual

deception was not required to establish the first element of a UDTP claim—the

presence of an unfair or deceptive trade practice. See, e.g., Poor, 138 N.C. App. at 28-

29, 530 S.E.2d at 845 (“A practice is deceptive if it ‘possesse[s] the tendency or

capacity to mislead, or create[s] the likelihood of deception.’ ” (quoting Overstreet v.

Brookland, Inc., 52 N.C. App. 444, 453, 279 S.E.2d 1, 7 (1981)). Cullen applied the

holding in these cases to the third element—proximate cause—without

acknowledging this distinction or explaining why the same analysis should apply to

two different elements of a tort.

Prior to Cullen, we consistently held that UDTP claims based on an alleged

misrepresentation require the plaintiff to show actual reliance on the

misrepresentation in order to establish that element. Tucker v. Boulevard at Piper

Glen LLC, 150 N.C. App. 150, 154, 564 S.E.2d 248, 251 (2002); Pleasant Valley

Promenade v. Lechmere, Inc., 120 N.C. App. 650, 664, 464 S.E.2d 47, 58 (1995).

Rather than being distinguishable from Bumpers’ general rule that a showing of

reliance on the part of the plaintiff is required, Cullen is in direct conflict with that

rule. See Bumpers at 100, S.E.2d at 234, n. 10 (Beasley, J., dissenting) (citing Cullen

as authority providing that evidence of reliance is not necessary to support a UDTP

claim). Accordingly, we interpret the Supreme Court’s decision in Bumpers as

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Opinion of the Court

overruling Cullen in this respect and hold that Plaintiff in this case must show

reliance to succeed on its UDTP claim.

In this case, Defendant did not send Plaintiff the documents containing the

alleged misrepresentations. When Rush’s insurer first requested a COI on 6

December 2017, Defendant sent a certificate to both the insurer and to Plaintiff. This

initial COI did not suggest that short-term rentals had comprehensive and collision

coverage. In fact, the initial COI included no representation that Plaintiff had any

insurance coverage other than for liability. One week later, on 14 December 2017,

Defendant sent the Revised December COI, which listed a “specified perils/collision

deductible,” only to the insurer, and not to Plaintiff. Likewise, the March COI, which

related to the policy in force when the accident occurred, was sent only to Rush and

not to Plaintiff.

The evidence, considered in the light most favorable to Plaintiff, is insufficient

to create a disputed issue of fact regarding whether Plaintiff relied on Defendant’s

alleged misrepresentations. The only document Plaintiff received from Defendant

provided no representation regarding the insurance coverage in dispute. Plaintiff

argues that its rental of trucks from Rush shows reliance on the alleged

misrepresentations, because Rush agreed to the short-term rentals on the condition

that Plaintiff have collision coverage for those vehicles. This attenuated connection

is insufficient to establish a factual dispute regarding Plaintiff’s reliance.

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Opinion of the Court

Section 75-1.1 requires a showing of (1) actual reliance—that “the plaintiff . . .

affirmatively incorporated the alleged misrepresentation into his or her decision-

making process” and (2) that the reliance was reasonable. Bumpers, 367 N.C. at 90,

747 S.E.2d at 227. In this case, the evidence does not indicate such affirmative

incorporation. At best, Plaintiff passively continued to engage in the deal it had made

with Rush when the lack of collision coverage did not create a barrier. While Plaintiff

argues that it relied on Defendant “to send Rush whatever they were requesting,”

and Plaintiff’s representative testified that the fact that Rush “let the truck go”

indicated it had received the COI, this is not enough to show that Plaintiff relied upon

the information in the COI. At most, Plaintiff knew that Rush requested information

regarding the collision deductibles, and then later rented the trucks to Plaintiff. See,

e.g., Hospira Inc. v. Alphagary Corp., 194 N.C. App. 695, 701, 671 S.E.2d 7, 12 (2009)

(“Under a theory of negligent misrepresentation, liability cannot be imposed when

the plaintiff does not directly rely on information prepared by the defendant, but

instead relies on altered information provided by a third party.”)

Given that Plaintiff’s representatives could have, at any time, examined the

insurance policy and discovered that collision coverage was not provided for short-

term rentals, any reliance on such attenuated information was unreasonable.

“Reliance is not reasonable where the plaintiff could have discovered the truth of the

matter through reasonable diligence, but failed to investigate.” Bumpers, 367 N.C.

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Opinion of the Court

at 90, 747 S.E.2d at 227. An insured’s access to its policy does not always render

reliance on an agent’s misrepresentation of the terms of that policy unreasonable.

See, e.g., Pearce, 316 N.C. 461, 343 S.E.2d 174. But in cases of negligent

misrepresentation we have held that, when terms are unambiguously expressed in

the policy, reliance on misrepresentations as to those terms is unjustified. Cobb v.

Pennsylvania Life Ins. Co., 215 N.C. App. 268, 276, 715 S.E.2d 541, 549 (2011).

While UDTP and negligent misrepresentation claims are not identical, the

facts of this case lead us to conclude that it was unreasonable for Plaintiff to rely on

Rush’s rental of trucks to conclude that those trucks were covered by the insurance

policy procured by Defendant. Plaintiff is a sophisticated business, engaged in the

business of trucking, and Plaintiff’s representatives testified that no representative

at any point read the policy it purchased through Defendant. Plaintiff’s previous

policy, provided to Defendant as a go-by, did not cover short-term rentals. A third

party (Rush) requested confirmation of a policy term, and any misrepresentation of

the term was communicated only to the third party. These facts are distinguishable

from cases like Pearce, in which the insured requested clarification of a policy and

received a misrepresentation as to that term in response. In this case, Plaintiff’s

reliance on Rush’s actions to determine the terms of its insurance contract was

unreasonable.

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Opinion of the Court

In its reply brief, Plaintiff contends that, even if it did not directly rely on

Defendant’s misrepresentation, the reliance of a third party can show causation for a

UDTP claim. In Ellis v. Smith-Broadhurst, Inc., decided by this court before our

Supreme Court’s decision in Bumpers, an insurance agent sued a competitor for

submitting a policy comparison to a potential client that misrepresented the

plaintiff’s policy. 48 N.C. App. 180, 268 S.E.2d 271 (1980). We held that, because

there was some evidence that the client “continued to rely on the comparison made

by defendants” in making its decision, there was a genuine issue of material fact as

to proximate cause. 48 N.C. App. at 184, 268 S.E.2d at 274. Ellis is either directly

in conflict with Bumpers, and therefore not binding, or distinguishable from this case.

The majority opinion in Bumpers is unequivocal in its language: “actual

reliance requires that the plaintiff have affirmatively incorporated the alleged

misrepresentation into his or her decision-making process.” 367 N.C. at 90, 747

S.E.2d at 227 (emphasis added). “A plaintiff must prove that he or she detrimentally

relied on the defendant’s misrepresentation.” Id. (citing Hageman v. Twin City

Chrysler-Plymouth Inc., 681 F.Supp. 303, 308 (M.D.N.C. 1988) (emphasis added)). It

is clear from this case that only the direct reliance of the plaintiff is sufficient to

support a UDTP claim based on misrepresentation. The holding in Bumpers

precludes a UDTP claim such as that in Ellis, in which a third party’s reliance caused

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Opinion of the Court

damage to the plaintiff. Accordingly, Plaintiff cannot base a theory of causation on

the reliance of another party.

This case is also factually distinguishable from Ellis. In Ellis, the defendant

made a misrepresentation to a potential client that caused them to purchase its

product over the plaintiff’s. 48 N.C. App. at 181, 268 S.E.2d at 272. The unfair and

deceptive practice at issue in Ellis was a misrepresentation that directly interfered

with the plaintiff’s business opportunity and caused the plaintiff harm. In this case,

taking the evidence in the light most favorable to Plaintiff, Rush relied on the COI in

deciding to rent trucks to Plaintiff on a short-term basis. However, simply renting

the trucks to Plaintiff did not cause any harm. The harm arose only when an accident

occurred, incurring losses that Plaintiff assumed were covered under its policy.

Because the evidence, considered in the light most favorable to Plaintiff, is

insufficient to show that (1) Defendant made a misrepresentation to Plaintiff

concerning insurance coverage; (2) Plaintiff relied on the representation; or (3)

Plaintiff’s attenuated reliance on a third party’s reliance would be reasonable, the

trial court did not err in allowing Defendant’s motion for summary judgment as to

UDTP. For these same reasons, Plaintiff’s amended complaint cannot raise a genuine

issue of material fact and is therefore futile. The trial court did not err in denying

Plaintiff’s motion to amend.

III. CONCLUSION

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Opinion of the Court

For the above reasons, we hold that the trial court did not err in allowing

Defendant’s motion for summary judgment and denying Plaintiff’s motion to amend

and motion for summary judgment.

AFFIRMED.

Judges STROUD and COLLINS concur.

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