Felsher v. University of Evansville

ATTORNEY FOR APPELLANT ATTORNEYS FOR APPELLEES

William M. Felsher, pro se Thomas O. Magan
Evansville, Indiana Scott F. Hill
Kahn, Dees, Donovan & Kahn, LLP
Evansville, Indiana

ATTORNEYS FOR AMICI CURIAE
HOOSIER STATE PRESS ASSN., LIN
TELEVISION CORP., NATIONAL ASSN.
OF BROADCASTERS, AND SOCIETY OF
PROFESSIONAL JOURNALISTS

Daniel P. Byron
Steven D. Hardin
Jennifer F. Perry
Brad R. Maurer
McHale, Cook & Welch
Indianapolis, Indiana

IN THE

SUPREME COURT OF INDIANA

Dr. William M. Felsher, )
)
Appellant (Defendant Below), )
) No. 82S04-0008-CV-477
v. ) In the Supreme Court
)
UNIVERSITY OF EVANSVILLE, ) No. 82A04-9910-CV-455
Dr. James S. Vinson, Dr. Stephen ) In the Court of Appeals
G. Greiner, and Dr. Larry W. )
Colter, )
)
Appellees (Plaintiffs Below). )

APPEAL FROM THE VANDERBURGH CIRCUIT COURT
The Honorable Wayne S. Trockman, Judge
Cause No. 82C01-9902-CP-63

October 1, 2001

SHEPARD, Chief Justice.

We live in an age when technology pushes us quickly ahead, and the
law struggles to keep up. In this case, we encounter for the first time
assumption of identity via the Internet. A number of existing statutes and
common law precepts seem to serve surprisingly well in this dramatic new
environment.

Dr. William Felsher appeals the trial court’s grant of summary
judgment in favor of his former employer, the University of Evansville, and
its officials. The court’s order permanently enjoined Felsher from
engaging in certain Internet activity including the creation and use of e-
mail addresses and websites having an appearance of association with the
University. He raises several issues, which we restate as:
I. Whether the University of Evansville is entitled to bring an
action for invasion of privacy, and

II. Whether the injunction placed upon Felsher was necessary and
proper.

We thus address protection afforded to corporations and individuals against
unauthorized and retaliatory use of private or personal names on the
Internet.

Facts and Procedural History

The University of Evansville is a not-for-profit corporation,
originally founded at Moores Hill, Indiana, in 1854.[1] Felsher was
formerly a professor of French. The University terminated him in 1991.

In 1997, Felsher created Internet websites and electronic mail
accounts containing portions of the names of Dr. James S. Vinson, President
of the University; Dr. Stephen G. Greiner, Vice President for Academic
Affairs; and Dr. Larry W. Colter, Dean of the College of Arts and
Sciences.[2] Each of these addresses also contained the letters UE, which
is a common abbreviation for the University of Evansville.

Felsher featured articles that he had written on the websites he
created. The articles alleged wrongdoings by Vinson and other University
employees. One article alleged that President Vinson violated the
University Faculty Manual. In another article Felsher stated that one UE
professor had publicly declared himself unqualified to teach one of his
courses. (R. at 54-55.)

Using the e-mail accounts he created, Felsher sent mail to several
universities nominating each of the University officials, in turn, for
various academic positions. In his e-mail message, Felsher directed the
reader to one of the web pages he had created as a reference for the
nominee’s activities.

The University, Vinson, Greiner and Colter filed this lawsuit
alleging invasion of privacy, and Felsher then removed the e-mail addresses
and the websites. Felsher later created another twelve websites containing
roughly the same information as had appeared on the previously removed
sites.

Pending resolution of the suit, the University sought and obtained a
preliminary injunction prohibiting Felsher from engaging in certain
Internet activities. The court denied Felsher’s motion to remove the
University as a plaintiff. The trial court ultimately granted summary
judgment in favor of the University and its officials, concluding that they
have “a protectable privacy interest in their rights to the exclusive use
of their identities . . . . [and that Felsher] invaded this interest when
he appropriated the[ir] names . . . for use in e-mail correspondence . . .
. and for his benefit in creating the Internet web sites . . . .” (R. at
281-82, 291.)

The court’s order permanently enjoined Felsher from (1)
“[a]ppropriating the names and likenesses” of the University, Vinson,
Greiner, Colter, “or the name of any other person or individual associated
with the University [] for any purpose”; (2) “USING THE E-MAIL ADDRESSES”
he created “or any other e-mail address that incorporates the [plaintiffs’]
names . . . [including] ‘UE’ . . . or the name of any other person or
individual associated with the University”; (3) “[m]aintaining any web
site” with a URL or address containing any of the plaintiffs’ names,
including UE, “or the names of any person or individual associated with the
University . . .”; and (4) “[n]ominating [] Vinson, [] Greiner, [] Colter
or any person or individual associated with the University for positions
with any other schools, colleges, or universities.” (R. at 281-82.)[3]

The Court of Appeals affirmed. Felsher v. Univ. of Evansville, 727
N.E.2d 783 (Ind. Ct. App. 2000). We grant Felsher’s petition to transfer.

Standard of Review for Summary Judgment

Summary judgment is proper if the evidence shows there is no genuine
issue of material fact and the moving party is entitled to judgment as a
matter of law. Ind. Trial Rule 56(C); Ind. Dep’t of Env’t Mgmt. v. Med.
Disposal Servs., Inc., 729 N.E.2d 577 (Ind. 2000). On appeal, we construe
all facts and reasonable inferences drawn from those facts in a light most
favorable to the nonmoving party. Butler v. Peru, 733 N.E.2d 912 (Ind.
2000). We carefully review the trial court’s decision to ensure that the
responding party was not improperly denied his day in court. Id.

I. Invasion of Privacy and Corporations

Felsher first argues that the trial court erred because the University
is not entitled to an invasion of privacy claim.[4] (Appellant’s Br. at
13.) Felsher asserts that the right to privacy has an “intensely personal
nature” and therefore applies to real persons and not to corporations.
(Id. at 16.)

Representatives of several news organizations, as amici curiae,
support Felsher’s petition to transfer stating, “[W]ell established privacy
law . . . precludes corporations from bringing an action for invasion of
privacy.” (Amici Curiae Br. at 3.)[5] Amici accurately assert that no
other state has recognized a claim for invasion of privacy by a
corporation. (Id. at 2.)

The issue of whether a corporate entity is entitled to an invasion of
privacy claim is one of first impression in Indiana. We begin our analysis
by acknowledging the position taken in the Restatement (Second) of Torts, §
652 A(1) (1977): “One who invades the right of privacy of another is
subject to liability for the resulting harm to the interests of the other.”

This Court has previously observed that the term “invasion of privacy”
is a label used to describe “four distinct injuries: (1) intrusion upon
seclusion, (2) appropriation of [name or] likeness, (3) public disclosure
of private facts, and (4) false-light publicity.” Doe v. Methodist Hosp.,
690 N.E.2d 681, 684 (Ind. 1997)(citing Restatement (Second) of Torts, § 652
A (1977)). In Doe, we examined the genesis of the privacy tort, apparently
originating in an 1890 law review article written by Samuel Warren and
future U.S. Supreme Court Justice Louis Brandeis. Id. Professor William
Prosser later characterized the authors as heralding “the emergence of a
new, if ill-defined, right to privacy” signaled by several decisions
granting relief “on the basis of defamation or invasion of some property
right, or a breach of confidence or an implied contract.” Id. (quoting
William L. Prosser, Privacy, 48 Cal. L. Rev. 383, 384 (1960)).

In Doe, we also noted the Second Restatement’s view that the four
injuries involved in the privacy tort are “only tenuously related.” Doe,
690 N.E.2d at 684. We explained that the four wrongs were separate and
“united only in their common focus on some abstract notion of being left
alone.” Id. (citing Restatement (Second) of Torts, § 652A cmt. b (1977)).
We indicated that “recognizing one branch of the privacy tort does not
entail recognizing all four.” Id. at 685. Our discussion of this history
and the Second Restatement served as a prelude to our decision not to
recognize a branch of the tort involving the public disclosure of private
facts. Id. at 682, 693.

The only injury at issue here is appropriation.[6] The University
argues that it may maintain an action for appropriation because the claim
addresses a property interest rather than personal feelings. (Appellees’
Br. at 8 (citing Restatement (Second) of Torts, § 652C cmt. a (1977)(“right
created by [appropriation rule] is in the nature of a property right . . .
.”).) The University also relies on Restatement § 652I, which says,
“Except for the appropriation of one’s name or likeness, an action for
invasion of privacy can be maintained only by a living individual whose
privacy is invaded.” (Appellees’ Br. at 8.)

While we agree that an appropriation claim involves a privacy issue
“in the nature of a property right,” we think the University’s reliance on
the exception set forth in the Restatement is misplaced. Each of the
comments to Restatement § 652I negates the inference that a corporation is
entitled to an appropriation claim.

The first comment states that the privacy right is personal. The
comment then states a rule: “The cause of action is not assignable, and it
cannot be maintained by other persons . . . .” Restatement (Second) of
Torts, § 652I cmt. a (1977). The appropriation exception that follows
addresses this rule, not the personal character of the right.

The second comment discusses the general requirement that “the action
for the invasion of privacy cannot be maintained after the death of the
individual whose privacy is invaded.” Id., cmt. b. This comment states an
exception for appropriation actions due to its “similar[ity] to [an]
impairment of a property right . . . .” The exception is clarified as a
recognition of survival rights in an appropriation action.

Finally, the third comment declares, without exception, “A
corporation, partnership or unincorporated association has no personal
right of privacy.” Id., cmt. c. The comment then states that a
corporation has “no cause of action for any of the four forms of invasion
covered by §§ 652B to 652E.” Id. The following sentence in the comment
indicates that although these sections (including § 652C) do not entitle a
corporation claim, a corporation has “a limited right to the exclusive use
of its own name or identity in so far as they are of use or benefit, and it
receives protection from the law of unfair competition.” Id. This comment
suggests the existence of an analogous right that corporations may be
afforded by the law of unfair competition.[7] See id. (“[T]his may afford
it the same rights and remedies as those to which a private individual is
entitled under the rule stated in § 652C.”).

Therefore, we think these Restatement sections do not support the
position that a corporation may bring an appropriation claim resting on
notions of privacy.

Our assessment of the Second Restatement is consistent with an
overwhelming majority of other states that have addressed the issue of
corporate actions for invasion of privacy.

Among the most recent of these is Warner-Lambert Co. v.
Execuquest Corp., 691 N.E.2d 545 (Mass. 1998). The Supreme Judicial Court
noted that it had not previously been presented with the issue of “whether
a corporation has a corporate right to privacy entitled to the protection
of [Massachusetts privacy right law].”[8] Id. at 548. The court held that
because “[a] corporation is not an ‘individual’ with traits of a ‘highly
personal or intimate nature,’” its privacy law did not extend protection to
the corporation. Id. Justice Margaret Marshall[9] noted that other
jurisdictions have “unanimously den[ied] a right of privacy to
corporations.” Id. (citations omitted). See also N.O.C., Inc. v.
Schaefer, 484 A.2d 729, 730-31 (N.J. Super. Ct. Law Div. 1984)(corporation
is incapable of the emotional suffering the privacy tort addresses:
“humiliation and intimate personal distress”); L. Cohen & Co. v. Dun &
Bradstreet, Inc., 629 F. Supp. 1425, 1430 (D. Conn. 1986)(“The law of
privacy is [] concerned with the reputational interests of individuals
rather than the less substantial reputational interests of corporations.”);
Ion Equip. Corp. v. Nelson, 168 Cal. Rptr. 361, 366 (Cal. Ct. App. 1980)(“A
corporation is a fictitious person and has no ‘feelings’ which may be
injured in the sense of the tort.”).[10]

Although the Second Restatement suggests that unique circumstances may
“give rise to the expansion of the four forms of tort liability for
invasion of privacy,” Restatement (Second) of Torts, § 652A cmt. c (1977),
we decline to do so today. Instead, we explore the nature of relevant
Internet activities and look to business law for protection against the
misappropriation of a corporation’s name.

II. The Internet and Misappropriation

The Internet offers its subscribers access to a myriad of functions.
These functions include the opportunity to communicate, share and even
exploit intellectual property. As a prelude to our examination of business
law provisions applicable to misappropriation on the Internet, we discuss
the nature of the Internet and the deceptive activities that it confronts.

Internet 101. The Internet is an international aggregation of
networks that connects numerous individual computer networks and
computers.[11] This system of networks, also called the World Wide Web
(WWW), has been described as “a highly diffuse and complex system over
which no entity has authority or control.”[12]

Most North American websites on the Internet register with an
organization called InterNIC and receive a unique identifying number called
an Internet Protocol (IP) address. For convenience, most of these numeric
addresses are also assigned corresponding textual addresses. For example,
Microsoft’s IP address is 131.107.1.7, which can also be accessed by its
textual address, microsoft.com. This textual address is referred to as the
domain name. WWW registrants frequently select domain names that identify
the registrant’s name or interest, for the same reasons businesses and
individuals have historically sought telephone numbers that were easy to
remember. As visitors to websites delve further and further into a website
beyond its home page, each web page is stored and accessed as a separate
file located by a unique address called a Uniform Resource Locator (URL).

The last three letters of most domain names are the highest level
domain reference and serve as the primary information Internet computers
use to locate and identify the website sought. Current highest level
domains include “.com” for businesses, “.net” for Internet services, “.edu”
for educational institutions, “.gov” for government agencies, “.mil” for
military connections, and “.org” for non-profit organizations. Therefore,
an Internet user can connect to the White House’s website by typing in the
address field the following: http://www.whitehouse.gov.[13]

In addition to supporting the Web, the Internet also facilitates
personalized communication through electronic mail (e-mail). The portion
of e-mail addresses to the left of the “@” symbol is the user
identification and typically identifies the account owner, while that
portion of the address to the right of the “@” symbol is the domain name of
the mail server. For example, a person can e-mail the President by
addressing the message to president@whitehouse.gov.[14]

Nearly anyone can create a website or an e-mail address. Using
readily available software, the task requires little skill or investment.
An individual can currently acquire and register a unique domain name (web
address), a customizable website and a corresponding e-mail address for
about $70 a year.[15] Such ease and affordability have stimulated
commercial businesses, educational institutions, organizations and
individuals to participate in Internet communication.

People purchase websites, register domain names, and establish e-mail
addresses to efficiently and effectively market and promote products,
services and ideas to the literal “world” of the WWW. The ease of
initiating these transactions also tempts the interests of wrongdoers,
particularly in the context of domain name registrations.[16]

As alluded to earlier, the organization in charge of maintaining the
registration of North American domain names is InterNIC. Initially,
registration of domain names occurred on a first-come, first-served basis.
This policy was discontinued after more businesses began registering names
and conflicts in requested names multiplied.[17] The original policy
permitted many enterprising individuals to attain domain names that were
identical or significantly similar to trademarked names that had not yet
been registered on the Internet.[18] These individuals, sometimes
referred to as “cyberpredators,” may be further sub-categorized according
to their purpose for registering a popular name.

“Cybersquatters” are individuals who register domain names that are
well known, not to use the addresses, but to re-sell them at a profit. For
example, the domain name “wallstreet.com” was sold for $1 million.
Cybersquatters who register previously trademarked names rarely prevail in
litigation between the squatter and the holder of the trademark.[19]

Unlike cybersquatters, “copycats” register a domain name and use the
address to operate a website that intentionally misleads users into
believing they are doing business with someone else. Copycats either beat
the legitimate organization to a domain name or register a close variation
of an organization’s domain name. The latter most frequently occurs when a
unique spelling of an organization’s name and/or domain name makes a close,
but different spelling believable to a web user.

Copycat domain name use is “intentionally inimical to the trademark
owner.” For example, in Planned Parenthood Federation of America, Inc. v.
Bucci, No. 97 Civ. 0629 (KMW) 1997 WL 133313, at *1, *12 (S.D.N.Y. Mar. 24,
1997), aff’d, 152 F.3d 920 (2d Cir. 1998), cert. denied, 525 U.S. 834
(1998), the defendant was enjoined from using the domain name
“plannedparenthood.com,” which he had previously registered and used to
display anti-abortion material. Similarly, in Jews for Jesus v. Brodsky,
993 F. Supp 282, 290-91, 313 (D.N.J. 1998), the defendant was enjoined from
using the registered domain name “jewsforjesus.org,” where he had
previously created a website for the purpose of contradicting the teachings
of the actual Jews for Jesus organization. Our previous example,
whitehouse.gov, has also fallen prey to a notorious, though unlitigated,
example of copycat use.

Felsher’s Folios. Felsher’s actions seem to fall in this second
category of cyberpredators. He created the imposter websites and e-mail
addresses for the sole purpose of harming the reputation of the University
and its officials.

Thus, it might seem appropriate to grant the University the relief
gained by the plaintiffs in Planned Parenthood and Jews for Jesus. These
plaintiff organizations, however, based their claims on provisions of the
Lanham Trade-Mark Act, 15 U.S.C. §§ 1114, 1125(a), (c) (trademark
infringement, trademark dilution, unfair competition and false designation
of origin). Planned Parenthood, 1997 WL 133313, at *3; Jews for Jesus,
993 F. Supp at 294.

These trademark actions require commercial use of the domain name.
See 15 U.S.C. § 1125(c)(4)(B) (1999) (noncommercial use of a mark is not
actionable under this section). Courts have held, “The mere registration
of a domain name, without more, is not a ‘commercial use’ of a trademark.”
Jews for Jesus, 993 F. Supp. at 307 (citations omitted). The Lanham Act
does not include claims for non-commercial use of a trademark in order to
“prevent courts from enjoining constitutionally protected speech.” Id.
(citing Panavision, 945 F. Supp. at 1303).

In any event, the plaintiffs here do not assert a right to relief
under the Lanham Act, so we need not debate whether the “commercial use”
requirement for trademark actions is satisfied by domain name registration
and corresponding presentation of information on a website.

Applicable Law. Amici curiae argue that an appropriate remedy for
the misappropriation of a corporation name or likeness is found under the
state unfair competition law and trademark statutes, as well as common law
torts unrelated to notions of privacy, such as tortious interference with
business relations.[20] (Amici Curiae Br. at 5.) We agree.

Indiana Unfair Competition. Indiana courts have created a cause of
action for unfair competition, defined as “the attempt to create confusion
concerning the source of the unfair competitor’s goods.” Westward Coach
Mfg. Co. v. Ford Motor Co., 388 F.2d 627, 633 (7th Cir. 1968), cert.
denied, 392 U.S. 927 (1968)(citations omitted). See Rader v. Derby, 120
Ind. App. 202, 89 N.E.2d 724 (1950); Hartzler v. Goshen Churn & Ladder Co.,
55 Ind. App. 455, 104 N.E. 34 (1914). This common law tort was
historically considered “a subspecies of the class of torts known as
tortious interference with business or contractual relations.” William L.
Prosser, Prosser, Law of Torts 956 (4th ed. 1971).[21]
In Hartzler, our appellate court described unfair competition as “any
conduct, the natural and probable tendency and effect of which is to
deceive the public so as to pass off the goods or business of one person as
and for that of another . . . .” 55 Ind. App. at 464, 104 N.E. at 37
(citation omitted). The court further explained:
Unfair competition is always a question of fact. The question to be
determined in every case is whether or not, as a matter of fact, the
name or mark used by defendant has previously come to indicate and
designate plaintiff’s goods, or to state it another way, whether
defendant, as a matter of fact, is by his conduct passing off his
goods as plaintiff’s goods, or his business as plaintiff’s business.

55 Ind. App. at 465-66, 104 N.E. at 38 (citation omitted).

Professor Prosser’s successor has characterized such causes of action
in the following manner:
Unfair competition . . . does not describe a single course of conduct
or a tort with a specific number of elements; it instead describes a
general category into which a number of new torts may be placed when
recognized by the courts. The category is open-ended, and nameless
forms of unfair competition may be recognized at any time for the
protection of commercial values.

W. Page Keeton, Prosser and Keeton on the Law of Torts, 1015 (5th ed.
1984). Professor Prosser himself illustrated unfair competition this way:
“Though trade warfare may be waged ruthlessly to the bitter end, there are
certain rules of combat which must be observed. The trader has not a free
lance. Fight he may, but as a soldier, not as a guerilla.” William L.
Prosser, Prosser, Law of Torts 956 (4th ed. 1971).

Indiana Trademark Act. The Indiana Trademark Act, contained in
Indiana Code chapter 24-2-1, adopts a similar test for the infringement of
trademarks registered in the state. The act does not “adversely affect the
rights or the enforcement of rights in trademarks acquired in good faith at
any time at common law.” Ind. Code Ann. § 24-2-1-15 (West 1995). The act
provides:
[A]ny person who shall:

(a) use, without the consent of the registrant, any reproduction,
counterfeit, copy, or colorable imitation of a trademark registered
under this chapter in connection with the sale, offering for sale, or
advertising of any goods or services on or in connection with which
such use is likely to cause confusion or mistake or to deceive as to
the source or origin of such goods or services . . . shall be liable
to a civil action by the owner of such registered trademark for any or
all of the remedies provided in . . . this chapter . . . .

Id. at § 24-2-1-13. The act defines a “trademark” as “any word, name,
symbol, or device or any combination thereof adopted and used by a person
to identify goods or services made, sold, or rendered by him and to
distinguish them from goods or services made, sold, or rendered by others.”
Id. at § 24-2-1-2(a). Registration of the trademark with the office of
the Secretary of State provides the registrant a remedy against the
infringement of the registered trademark. Id. at §§ 24-2-1-4, 13, 14.[22]

It is frequently feasible to pour new wine into old legal bottles. A
number of these statutes and common law rules might well suffice as a
foundation for the relief sought by the University. They have not been
pled, however, and we find it difficult to use them here as a basis to
sustain the trial court’s judgment, as we sometimes do, “on any grounds
apparent in the record.”[23]

III. Injunctive Relief

Felsher argues that the trial court’s grant of summary judgment and
order permanently enjoining him was erroneous because it was unnecessary
and too broad. (Appellant’s Br. at 17, 20.)

Necessity of Injunction. Felsher argues that the plaintiffs were not
in danger of irreparable harm in absence of either the temporary or
permanent injunction. (Appellant’s Br. at 21.) Felsher asserts that this
danger does not exist because he voluntarily removed his website and e-mail
addresses and “promise[d] to cease nominating.” (Appellant’s Br. at 20.)

The trial court based its decision to grant injunctive relief on its
finding that Felsher composed and sent e-mail messages purposefully
appearing to have been authored by either Vinson or Colter. (R. at 289.)
Felsher used the e-mail to nominate Greiner and Colter for employment and
refer recipients of the mail to contrived web sites containing resumes of
each nominee. (R. at 289-90.) The court also found that the recipients of
the e-mail mistakenly believed that the messages were sent by Vinson or
Colter. (R. at 289.) The court recognized the plaintiffs’ injury by
finding:
15. The misappropriation of Plaintiffs’ names and reputations was
for Defendant’s advantage in that it enabled him to pursue a
personal vendetta against the University.
16. Defendant’s unauthorized misappropriation of Plaintiffs’ names,
reputations and likenesses has invaded Plaintiffs’ rights to
privacy, and as a direct and proximate result of [D]efendant’s
acts, Plaintiffs have suffered irreparable injury.

(R. at 290.)

The reasonable inference that may be drawn from these findings is that
Felsher might well continue his retaliatory endeavors via the Internet if
he is not enjoined from doing so. Felsher removed the objectionable e-mail
accounts and websites only after he received notice of the plaintiffs’
complaint. His assertion that this voluntary action, along with his
promise, relieves any necessity for an injunction is unsupported. Removed
e-mail accounts and websites are easily replaced. Felsher’s actions are
only facially remedial and provide no assurance that he will permanently
discontinue his Internet activities against the University and its
officers.

The trial court’s findings and the reasonable inferences that they
provide confirm that the trial court acted within its discretion when it
enjoined Felsher.

Scope of Injunction. The trial court enjoined Felsher from
appropriating the name, or using or maintaining a website or e-mail address
incorporating the name, of the plaintiffs and also “any other person or
individual associated with the University . . . for any purpose.” (R. at
281.) The court also enjoined Felsher from nominating the plaintiffs “or
any other person or individual associated with the University . . . for
positions with any other schools, colleges or universities.” (R. at 281.)

Felsher argues that the court’s permanent injunction was “unreasonably
overbroad in its inclusion of an infinite number of anonymous non-
plaintiffs.” (Appellant’s Br. at 17.) Felsher asserts that the injunction
should have been limited to the individuals named in the complaint:
Vinson, Greiner and Colter.

Injunctions must be narrowly tailored, and never more extensive in
scope than is reasonably necessary to protect the interests of aggrieved
parties. Day v. Ryan, 560 N.E.2d 77, 83 (Ind. Ct. App. 1990). The
reputation of the University is directly proportional to the reputation of
the individuals it employs. Having noted Felsher’s propensity to continue
his pursuit against the University and the University officers, the trial
court did not abuse its discretion by extending its injunctive order in
paragraphs 1-3 to include “any other person or individual associated with
the University . . . .” (R. at 281.)

However, the fourth paragraph of the permanent injunction requires
revision. It enjoins Felsher from “[n]ominating Dr. James S. Vinson, Dr.
Stephen G. Greiner, Dr. Larry W. Colter or any other person or individual
associated with the University of Evansville for positions with any other
schools, colleges or universities.” (Id.) Taken literally, the order
prevents Felsher from sending nominations even under his own name. This
relief is unnecessary to protect the University officers from
misappropriations by Felsher and thus exceeded the trial court’s
discretion. This error can be resolved by modifying the paragraph to
clarify that Felsher is enjoined from creating the appearance that his
nominations are from anyone other than himself.

Felsher also argues that the trial court erred when it enjoined him
from appropriating the “names and likenesses” of the University, its
officials or any other person associated with the University. (Appellant’s
Br. at 19; R. at 281.) Felsher’s misappropriation involved only the use of
the plaintiffs’ names. He essentially argues that the order was too broad
because the plaintiffs did not present evidence indicating that he
misappropriated any “likenesses.” (Id.)

The phrase “name or likeness” is commonly used in the context of
misappropriation. See Restatement (Second) of Torts, § 652C (1977). It
embraces the concept of a person’s character, which is legally protected
against appropriation by another for his own use or benefit. The terms are
appropriately paired due to their similar purpose and function:
identification.[24]

The trial court’s findings indicate that Felsher intentionally invaded
the privacy of the plaintiffs by creating and modifying websites and e-mail
addresses containing their names. It is reasonably foreseeable that
Felsher will misappropriate the likenesses of the plaintiffs by further
availing himself of the Internet’s capacity to feature photographs, images
or other representations of identity. Therefore, the trial court properly
included the phrase “names and likenesses” when it enjoined Felsher.

Conclusion

We affirm the trial court’s injunction on behalf of the three
University officers, and other individuals, with the modest modification
just mentioned.

Concluding that the University itself has no claim in the nature of
common law privacy, we reverse that portion of the injunction relating to
the institution, noting that it may be entitled to similar relief under
other law not so far pleaded.

Dickson, Sullivan, Boehm, and Rucker, JJ., concur.
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[1] University of Evansville, About The University of Evansville, at
http://www.evansville.edu/visitors/aboutue.asp (last visited Aug. 8, 2001).
[2] The e-mail addresses were: JSVinsonUE@aol.com; SGreinerUE@aol.com; and
LWColterUE@aol.com. (R. at 45-47, 84.) The web sites contained the
following URL: http://www.dynasty.net/users/JSVinsonUE; later replaced by
http://members.aol.com/LWColterUE/Colter.htm; and
http://members.aol.com/SGreinerUE/SGGWebPage.htm. (Id.)
[3] Ironically, Dr. Greiner has in fact recently taken up a new position,
as president of Virginia Intermont College. And Dr. Colter gave up his
position as Dean of the College of Arts and Sciences, though he remains a
UE professor and administrator. Patricia Swanson, UE Vice President of
Academic Affairs to Leave, Evansville Courier & Press, Aug. 18, 2001, at
B3. Dr. Vinson retired from his post in mid-2001.
[4] Felsher, pro se, asserts that the University, “as with any corporation,
cannot be a party to any Invasion of Privacy action.” (Appellant’s Br. at
12.) We do not interpret Felsher’s statement literally to suggest that a
corporation cannot be a defendant in an invasion of privacy action.
[5] The amici curiae include Hoosier State Press Association, LIN
Television Corporation, National Association of Broadcasters, and Society
of Professional Journalists. (Amici Curiae Br. at 1-2.)
[6] Felsher also contests the separate claim of invasion of privacy by
Greiner and Colter for placing them in a false light before the public.
(Appellant’s Reply Br. at 13.) Because he raised this issue for the first
time in his reply brief, it is waived. Ind. Appellate Rule 8.3(A)(7) (now
Ind. App. R. 46 (A)(8); see also Ind. App. R. 46 (C)(“No new issues shall
be raised in the reply brief.”)); Senco Prod., Inc. v. Riley, 434 N.E.2d
561, 569 (Ind. Ct. App. 1982)(citation omitted)(“Party cannot raise an
argument for the first time on appeal in his reply brief.”).
[7] Indiana’s Unfair Competition law “regulate[s] the trade practices in
the business of insurance” and is not applicable in this case. See Ind.
Code Ann. § 27-4-1-1 (West 1993).
[8] The Massachusetts statute provides, in part, “A person shall have a
right against unreasonable, substantial or serious interference with his
privacy.” Warner-Lambert Co., 691 N.E.2d at 548 n.6 (citing Mass. Gen.
Laws Ann. ch. 214, § 1B).
[9] Justice Marshall has since become Chief Justice.
[10] We discovered just one opinion to the contrary. In H&M Associates v.
City of El Centro, 167 Cal. Rptr. 392, 399-400 (Cal. Ct. App. 1980), the
court stated that “regardless of their legal form, [businesses] have zones
of privacy which may not be legitimately invaded.” The case specifically
involved a limited partnership that claimed only economic loss. Id. We
note that the same court later explained in Ion Equip., 168 Cal. Rptr. at
366, that there was no California case law that recognized a corporation’s
right to privacy.
[11] See Lockheed Martin Corp. v. Network Solutions, 985 F. Supp. 949, 951
(C.D. Cal. 1997), aff’d, 194 F.3d 980 (9th Cir. 1999).
[12] Id. (citing ACLU v. Reno, 929 F. Supp. 824, 830-45 (E.D. Pa. 1996),
aff’d, 521 U.S. 844 (1997)).
[13] The White House, Welcome to the White House, at
http://www.whitehouse.gov (last visited Aug. 8, 2001).
[14] The White House, Contacting the White House, at
http://www.whitehouse.gov/contact (last visited Aug. 8, 2001).
[15]Network Solutions, Starter Web Page Package, at
http://www.networksolutions.com/en_US/catalog/dotcomessentials/ (last
visited Aug. 8, 2001).
[16] G. Gervaise Davis III, Internet Domain Names and Trademarks: Recent
Developments in Domestic and International Disputes: Enabling Electronic
Commerce, at 609, 615-16 (PLI Pat., Copyrights, Trademarks, & Literary
Prop. Course, Handbook Series No. G0-00CW, 2000).
[17] Id. at 548-49. To address this issue, the Internet Corporation for
Assigned Names and Numbers formed the Uniform Dispute Resolution Procedure
(UDRP) to provide an “expedited, electronic and inexpensive dispute
resolution[s]” to those organizations that have adopted this method of
dispute resolution. See Philip G. Hampton, II, Legal Issues in Cyberspace,
at 587, 619 (PLI Pat., Copyrights, Trademarks, & Literary Prop. Course,
Handbook Series No. G0-00OV, 2001). UDRP utilizes single judges and
slightly more expensive three-judge panels. Julia Angwin, Are Domain
Panels the Hanging Judges of Cyberspace Court?, Wall St. J., Aug. 20, 2001,
at B1. A study by Michael Geist, a professor at the University of Ottawa
Law School, indicated that eighty-one percent of the 3,094 cases decided
since the formation of UDRP in 1999 resulted in favor of the complaining
party, i.e., the trademark holder. Id. The study also revealed that a
trademark holder has a greater chance at a favorable result with a three
judge panel. Id.
[18] Registration policies now require applicants to: (1) “warrant that
their use of the domain name w[ill] not interfere with or infringe the
right of any third party in any jurisdiction with respect to trademark,
service mark, trade name, company name, or any other intellectual property
right”; (2) “indemnify the NSI from any third party claims”; and (3)
“agree to relinquish a domain name if competing claimants present evidence
that the granted domain name is identical to a valid and subsisting . . .
trademark . . . .” Richard D. Harroch, Legal Issues Associated with the
Creation and Operation of Web Sites, at 537, 548-49 (PLI Pat., Copyrights,
Trademarks, & Literary Prop. Course, Handbook Series No. G0-00D6, 2000).
[19] See Panavision Int’l v. Toeppen, 141 F.3d 1316 (9th Cir. 1998). In
addition to previously exising trademark law, this problem is also remedied
under the Anticybersquatting Consumer Protection Act (ACPA), 15 U.S.C. §
1125(d)(1999). The ACPA creates liability for the registration or use of a
domain name that is “identical or confusingly similar” to a distinctive
mark where the registration or use is motivated by a “bad faith intent to
profit from that mark.” 15 U.S.C. § 1125(d)(1)(A)(1999).
[20] Amici also suggest that a corporation may protect intellectual
property interests in federal trademark and copyright law. (Amici Curiae
Br. at 5.)
[21] The elements of tortious interference with business relationships are
“(1) the existence of a valid relationship; (2) the defendant’s knowledge
of the existence of the relationship; (3) the defendant’s intentional
interference with that relationship; (4) the absence of justification; and
(5) damages resulting from defendant’s wrongful interference with the
relationship.” Levee v. Beeching, 729 N.E.2d 215, 222 (Ind. Ct. App.
2000).
[22] “Any owner of a trademark registered under this chapter may proceed by
suit to enjoin the manufacture, use, display, or sale of any counterfeits
or imitations thereof, and any court of competent jurisdiction may grant
injunctions to restrain such [activity] . . . .” Id. at § 24-2-1-14(a).
[23] See Wilkinson v. State, 743 N.E.2d 1267, 1269 (Ind. Ct. App. 2001)
(citing Alford v. State, 699 N.E.2d 247, 250 (Ind. 1998)).
[24] “The first form of invasion of privacy to be recognized by the courts
consists of the appropriation, for the defendant’s benefit or advantages,
of the plaintiff’s name or likeness.” W. Page Keeton, Prosser and Keeton
on the Law of Torts 851 (5th ed. 1984). “[I]t is the appropriation of
identity that is important.” David A. Elder, The Law of Privacy 393
(1991).