Calcano v. Swarovski N. Am. Ltd.

20-1552-cv (L)
Calcano v. Swarovski N. Am. Ltd.

1

2 United States Court of Appeals
3 for the Second Circuit
4
5 August Term 2020
6
7 (Argued: January 13, 2021 Decided: June 2, 2022)
8
9 Docket Nos. 20-1552(Lead), 20-1559(Con), 20-1588(Con), 20-1594(Con),
10 20-1608(Con)
11 _____________________________________
12
13 MARCOS CALCANO, on behalf of himself and all other persons
14 similarly situated; YOVANNY DOMINGUEZ, on behalf of himself and
15 all other persons similarly situated; BRAULIO THORNE, on behalf of
16 himself and all other persons similarly situated; JAMES MURPHY,
17 on behalf of himself and all other persons similarly situated,
18 Plaintiffs-Appellants,
19
20 v.
21
22 SWAROVSKI NORTH AMERICA LIMITED; BANANA
23 REPUBLIC, LLC; JERSEY MIKE’S FRANCHISE SYSTEMS, INC.;
24 THE ART OF SHAVING-FL, LLC; KOHL’S, INC.,
25 Defendants-Appellees. *
26 _____________________________________
27 Before:
28
29 LIVINGSTON, Chief Judge, and LOHIER and PARK, Circuit Judges. **
30

* The Clerk of the Court is respectfully directed to amend the caption of the lead appeal,
20-1552, as set forth above.
**
Judge Robert A. Katzmann, of the United States Court of Appeals for the Second Circuit,
was part of this panel but passed away following oral argument. The panel was reconstituted in
accordance with regular procedures.
 1 This appeal involves five lawsuits in which visually impaired plaintiffs sued
2 defendant stores under the Americans with Disabilities Act (“ADA”) for failing to
3 carry braille gift cards. The five nearly identical complaints allege that Plaintiffs
4 live near Defendants’ stores, have been customers in the past, and intend to
5 purchase gift cards when they become available in the future. But missing from
6 these conclusory allegations is any explanation of how Plaintiffs were injured by
7 the unavailability of braille gift cards or any specificity about Plaintiffs’ prior visits
8 to Defendants’ stores that would support an inference that Plaintiffs intended to
9 return. The United States District Court for the Southern District of New York
10 (Woods, J.) dismissed Plaintiffs’ ADA claims for lack of standing and, in the
11 alternative, for failure to state a claim. We AFFIRM because Plaintiffs’ conclusory,
12 boilerplate allegations fail to establish standing.
13 Judge LOHIER concurs in a separate opinion.
14
15 G. OLIVER KOPPELL, Law Offices of G. Oliver
16 Koppell & Associates, New York, NY
17 (Daniel F. Schreck, Law Offices of G. Oliver
18 Koppell & Associates, New York, NY;
19 Bradly G. Marks, Marks Law Firm, P.C.,
20 New York, NY; Jeffrey M. Gottlieb, Gottlieb
21 & Associates, New York, NY, on the brief), for
22 Plaintiffs-Appellants.
23
24 STEPHANIE SCHUSTER, Morgan, Lewis &
25 Bockius LLP, Washington, DC (Anne Marie
26 Estevez and Beth S. Joseph, Morgan, Lewis
27 & Bockius LLP, Miami, FL; Michael F.
28 Fleming, Morgan, Lewis & Bockius LLP,
29 New York, NY, on the brief), for Defendants-
30 Appellees Swarovski North America Limited
31 and Banana Republic, LLC.
32
33 JOSEPH J. LYNETT (Rebecca M. McCloskey, on
34 the brief), Jackson Lewis P.C., White Plains,
35 NY, for Defendants-Appellees Jersey Mike’s

2
 1 Franchise Systems, Inc. and The Art of Shaving-
2 FL, LLC.
3
4 MICHAEL VATIS (Michael Keough and
5 Meghan Newcomer, on the brief), Steptoe &
6 Johnson LLP, New York, NY, for Defendant-
7 Appellee Kohl’s, Inc.
8
9 James A. Dean, Womble Bond Dickinson
10 (US) LLP, Winston-Salem, NC; A. Owen
11 Glist, Constantine Cannon LLP, New York,
12 NY, for Amici Curiae The Retail Litigation
13 Center, Inc., Restaurant Law Center, National
14 Retail Federation, and National Association of
15 Theatre Owners, in Support of Defendants-
16 Appellees.
17
18 PARK, Circuit Judge:

19 This appeal involves five lawsuits in which visually impaired plaintiffs sued

20 defendant stores under the Americans with Disabilities Act (“ADA”) for failing to

21 carry braille gift cards. The five nearly identical complaints allege that Plaintiffs

22 live near Defendants’ stores, have been customers in the past, and intend to

23 purchase gift cards when they become available in the future. But missing from

24 these conclusory allegations is any explanation of how Plaintiffs were injured by

25 the unavailability of braille gift cards or any specificity about Plaintiffs’ prior visits

26 to Defendants’ stores that would support an inference that Plaintiffs intended to

27 return. The United States District Court for the Southern District of New York

3
 1 (Woods, J.) dismissed Plaintiffs’ ADA claims for lack of standing and, in the

2 alternative, for failure to state a claim. We affirm because Plaintiffs’ conclusory,

3 boilerplate allegations fail to establish standing.

4 We have held that an ADA plaintiff has suffered an injury in fact when,

5 among other things, “it was reasonable to infer, based on the past frequency of

6 plaintiff’s visits and the proximity of defendants’ [businesses] to plaintiff’s home,

7 that plaintiff intended to return to the subject location.” Kreisler v. Second Ave.

8 Diner Corp., 731 F.3d 184, 188 (2d Cir. 2013). But conclusory allegations of intent

9 to return and proximity are not enough—in order to “satisfy the concrete-harm

10 requirement” and to “pursue forward-looking, injunctive relief,” Plaintiffs must

11 establish a “material risk of future harm” that is “sufficiently imminent and

12 substantial.” TransUnion LLC v. Ramirez, 141 S. Ct. 2190, 2210 (2021). Plaintiffs

13 have not done that here. We thus agree with the district court that Plaintiffs lack

14 standing and affirm. We do not reach Plaintiffs’ other arguments because standing

15 is a jurisdictional requirement.

4
 1 I. BACKGROUND

2 A. Factual Background

3 Plaintiffs Marcos Calcano, Yovanny Dominguez, Braulio Thorne, and James

4 Murphy are visually impaired individuals who rely on braille to read written

5 materials. 1 Defendants Swarovski North America Limited, The Art of Shaving–

6 FL, LLC, Banana Republic, LLC, Jersey Mike’s Franchise Systems, Inc., and Kohl’s,

7 Inc. are regional or national chains of retail stores that sell gift cards—i.e., pre-paid

8 cash cards that can be used to make purchases at Defendants’ locations. 2

9 The complaints identically allege that each Plaintiff “telephoned

10 Defendant’s customer service office in an attempt to purchase a store gift card from

11 the Defendant and inquired if Defendant sold store gift cards containing Braille.”

12 App’x at 101, 166, 286, 350, 416. Plaintiffs were “informed,” however, that

13 Defendants “do[] not sell store gift cards containing Braille.” Id. Moreover,

14 Defendants failed to “offer any alternative auxiliary aids or services . . . with

15 respect to [the] gift cards.” Id.

1 The following facts are taken from Plaintiffs’ amended complaints, filed with the district
court prior to dismissal. In reviewing the court’s decision on a motion to dismiss for lack of
standing, we accept these facts as true and draw all reasonable inferences in Plaintiffs’ favor. See
Carter v. HealthPort Techs., LLC, 822 F.3d 47, 56–57 (2d Cir. 2016).
Specifically, Calcano sued Swarovski and The Art of Shaving, while Dominguez, Thorne,
2

and Murphy filed complaints, respectively, against Banana Republic, Jersey Mike’s, and Kohl’s.

5
 1 Plaintiffs thus allege that they were denied access to Defendants’ goods and

2 services, which they assert constitutes discrimination under the ADA. In

3 particular, the complaints maintain that because of “the lack of auxiliary aids” for

4 Defendants’ gift cards, Plaintiffs are unable to “ascertain information about the gift

5 card, like the balance, the gift card’s terms and conditions of use,” nor are they

6 “able to distinguish” Defendants’ “branded gift cards from others in the same

7 manner as non-blind persons.” Id. at 102, 167, 287, 351, 417. Plaintiffs assert that

8 Defendants “failed to provide visually impaired patrons with the particular level

9 of services available to non-disabled patrons.” Id. In addition, Plaintiffs claim that

10 the “inaccessibility of . . . store gift cards” amounts to “access barriers” that “have

11 caused and continue to cause a denial” of Plaintiffs’ “full and equal access, and . .

12 . deter Plaintiff[s] on a regular basis from purchasing, accessing, and utilizing the

13 store gift cards.” Id. at 106, 171, 291, 355, 421.

14 Plaintiffs state that they live near their respective Defendants’ stores and

15 have been customers “on prior occasions.” Id. at 102, 167, 287, 351, 417. Plaintiffs

16 also claim that they “intend[] to immediately purchase at least one store gift card

17 from the Defendant[s] as soon as the Defendant[s] sell[] store gift cards that are

18 accessible to the blind.” Id.

6
 1 B. Procedural Background

2 Plaintiffs’ actions—five out of hundreds of substantively identical lawsuits

3 filed in the Southern District of New York in late 2019—were assigned to the same

4 district judge and have a similar procedural history. Plaintiffs filed amended

5 complaints between February and March of 2020. All of the amended complaints

6 assert claims under the ADA and related state and local laws, seeking damages,

7 attorneys’ fees, and injunctive relief.

8 Defendants moved to dismiss for lack of standing and failure to state a

9 claim. See Fed. R. Civ. P. 12(b)(1), (6). On April 23, 2020, the district court granted

10 Banana Republic’s motion and dismissed Dominguez’s complaint. See Dominguez

11 v. Banana Republic, LLC, No. 19-cv-10171, -- F. Supp. 3d --, 2020 WL 1950496

12 (S.D.N.Y. Apr. 23, 2020). Over the next several days, the district court issued

13 separate orders granting the other Defendants’ motions, concluding that the

14 complaints “suffer[ed] from the same pitfalls as those in Dominguez v. Banana

15 Republic.” App’x at 126, 312, 376, 538. Plaintiffs challenge the court’s reasoning in

16 its Dominguez opinion, which provided the basis for each complaint’s dismissal.

17 We therefore summarize that decision to the extent it applies to all Plaintiffs.

7
 1 The court first found that Dominguez failed to establish standing. See

2 Dominguez, 2020 WL 1950496, at *4. It explained that an ADA plaintiff has

3 standing to sue for injunctive relief if “it was reasonable to infer, based on the past

4 frequency of plaintiff’s visits and the proximity of defendants’ [services] to

5 plaintiff’s home, that plaintiff intended to return to the subject location.” Id. at *3

6 (quoting Kreisler, 731 F.3d at 187–88 (alteration in original)). Emphasizing the fact-

7 intensive nature of this inquiry, the court determined that the “all-too-generic

8 complaint” did not allege “enough facts to plausibly plead that [Dominguez]

9 intends to ‘return’ to the place where he encountered the professed

10 discrimination.” Id. at *4. The court thus concluded that Dominguez “lacks

11 standing to pursue injunctive relief under the ADA” because he failed “to allege

12 any nonconclusory facts of a real or immediate threat of injury.” Id.

13 In the alternative, the district court also concluded that the ADA does not

14 require businesses to offer braille gift cards, and thus Dominguez failed to state a

15 claim under the ADA. First, the court determined that “a retailer need not alter

16 the mix of goods that it sells to include accessible goods for the disabled.” Id. at

17 *7. It found that braille gift cards fit into a category of “special, accessible

18 merchandise” that a place of public accommodation is not required to provide. Id.

8
 1 at *6–*7. Second, the court concluded that gift cards are not themselves places of

2 public accommodation because they “fit into none” of the twelve categories

3 included in the ADA’s definition of that term and are not “space[s] . . . that can

4 provide the services of a public accommodation.” Id. at *7. Lastly, the court noted

5 that “[a] public accommodation can choose among various alternative[]”auxiliary

6 aids to offer customers, and Dominguez did not adequately plead that he explored

7 “the range of auxiliary aids and services” Banana Republic provided to the

8 visually impaired. Id. at *10–*11. Finally, the court declined to exercise

9 supplemental jurisdiction over the remaining state- and city-law claims. Id. at *5,

10 *12.

11 The court dismissed the amended complaints without prejudice, allowing

12 Plaintiffs fifteen days to replead. Plaintiffs did not amend their pleadings, and the

13 district court entered judgment for Defendants. These appeals followed. 3

14 II. DISCUSSION

15 Plaintiffs argue that the district court erred both in determining that

16 Plaintiffs lack standing and in finding that Plaintiffs failed to state a claim under

17 the ADA. We begin with standing because it is a “jurisdictional” requirement and

We consolidated the appeals on June 24, 2020. One of the appealed cases, Mendez v.
3

AnnTaylor, Inc., No. 20-1550, was voluntarily dismissed and severed on July 31, 2020.

9
 1 “must be assessed before reaching the merits.” Byrd v. United States, 138 S. Ct.

2 1518, 1530 (2018).

3 “We review de novo the district court’s decision to dismiss a complaint for

4 lack of standing . . . construing the complaint in plaintiff’s favor and accepting as

5 true all material factual allegations contained therein.” Katz v. Donna Karan Co.,

6 872 F.3d 114, 118 (2d Cir. 2017) (cleaned up).

7 A. Legal Principles

8 Article III of the Constitution “confines the federal judicial power to the

9 resolution of ‘Cases’ and ‘Controversies.’” TransUnion, 141 S. Ct. at 2203. “For

10 there to be a case or controversy under Article III, the plaintiff must have a

11 personal stake in the case—in other words, standing.” Id. (cleaned up). At all

12 stages of litigation, “the party invoking federal jurisdiction bears the burden of

13 establishing the elements of Article III standing.” Carter, 822 F.3d at 56 (cleaned

14 up). “[T]o establish standing, a plaintiff must show (i) that he suffered an injury

15 in fact that is concrete, particularized, and actual or imminent; (ii) that the injury

16 was likely caused by the defendant; and (iii) that the injury would likely be

17 redressed by judicial relief.” TransUnion, 141 S. Ct. at 2203. A plaintiff pursuing

18 injunctive relief may not rely solely on past injury, but also must establish that

10
 1 “she is likely to be harmed again in the future in a similar way.” Nicosia v.

2 Amazon.com, Inc., 834 F.3d 220, 239 (2d Cir. 2016). Such “threatened injury must

3 be certainly impending to constitute injury in fact, and . . . allegations of possible

4 future injury are not sufficient.” Am. Civ. Liberties Union v. Clapper, 785 F.3d 787,

5 800 (2d Cir. 2015) (cleaned up).

6 In the ADA context, we have held that a plaintiff seeking injunctive relief

7 has suffered an injury in fact when: “(1) the plaintiff alleged past injury under the

8 ADA; (2) it was reasonable to infer that the discriminatory treatment would

9 continue; and (3) it was reasonable to infer, based on the past frequency of

10 plaintiff’s visits and the proximity of defendants’ [businesses] to plaintiff’s home,

11 that plaintiff intended to return to the subject location.” Kreisler, 731 F.3d at 187–

12 88. These considerations may assist courts in determining whether an alleged

13 prospective injury is sufficiently “concrete and particularized.” Lujan v. Defs. of

14 Wildlife, 504 U.S. 555, 560 (1992). 4 In particular, the focus of the third factor—i.e.,

15 intent to return based on past visits and proximity—is to ensure that “the risk of

4 In Kreisler, we held that “deterrence constitutes an injury under the ADA.” 731 F.3d at
188 (citing Pickern v. Holiday Quality Foods Inc., 293 F.3d 1133, 1137–38 (9th Cir. 2002)). A plaintiff
“need not attempt to overcome an obvious barrier” to allege an injury in fact, which in some cases
could result in physical harm. Id. This is consistent with the ADA’s remedy provision, which
provides that “[n]othing in this section shall require a person with a disability to engage in a futile
gesture if such person has actual notice that a person or organization . . . does not intend to comply
with [Title III of the ADA’s] provisions.” 42 U.S.C. § 12188(a)(1).

11
 1 harm is sufficiently imminent and substantial” to establish standing. TransUnion,

2 141 S. Ct. at 2210. Thus, the central inquiry is not whether a complaint pleads the

3 magic words that a plaintiff “intends to return,” but if, “examined under the

4 ‘totality of all relevant facts,’” the plaintiff plausibly alleges “a real and immediate

5 threat of future injury.” Kennedy v. Floridian Hotel, Inc., 998 F.3d 1221, 1233 (11th

6 Cir. 2021) (including “definiteness of the plaintiff’s plan to return” and “frequency

7 of the plaintiff’s travel near the defendant’s business” as factors to consider in

8 assessing whether a plaintiff “faces a real and immediate threat of future injury”

9 (cleaned up)). 5

10 Although we generally accept the truth of a plaintiff’s allegations at the

11 motion to dismiss stage, the plaintiff still “bears the burden of alleging facts that

12 affirmatively and plausibly suggest that [the plaintiff] has standing to sue.”

13 Cortlandt St. Recovery Corp. v. Hellas Telecomms., S.à.r.l., 790 F.3d 411, 417 (2d Cir.

14 2015) (cleaned up); see also Amidax Trading Grp. v. S.W.I.F.T. SCRL, 671 F.3d 140,

15 148 (2d Cir. 2011) (“[F]or [a plaintiff] to have standing to sue, its alleged injury in

5 The concurrence claims that the majority opinion has added a new “intent-to-return
prong as a necessary element of standing,” which “erect[s] an[] additional requirement that
disabled individuals must meet to have standing.” Concurrence at 3. But intent to return is
neither new nor is it an additional requirement—it is how our Court has determined whether a
plaintiff has demonstrated a likelihood of future injury for injunctive relief. See supra at 11–12.

12
 1 fact must be plausible.”). Assessing plausibility is “a context-specific task that

2 requires the reviewing court to draw on its judicial experience and common

3 sense.” Ashcroft v. Iqbal, 556 U.S. 662, 679 (2009). We need not credit “a legal

4 conclusion couched as a factual allegation” or a “naked assertion devoid of further

5 factual enhancement.” Id. at 678 (cleaned up). Instead, we must refer to a

6 complaint’s “factual context” to discern whether to accept “a complaint’s

7 conclusory statements.” Amidax Trading Grp., 671 F.3d at 146 (quoting Iqbal, 556

8 U.S. at 686).

9 B. Analysis

10 Plaintiffs challenge the district court’s conclusion that their amended

11 complaints do not plausibly demonstrate their intent to return to Defendants’

12 stores if braille gift cards were available. Plaintiffs claim that the district court

13 should have accepted as true the allegations that each “Plaintiff has been a

14 customer at Defendant’s [business] on prior occasions and intends to immediately

15 purchase at least one store gift card from the Defendant as soon as the Defendant

16 sells store gift cards that are accessible to the blind.” App’x at 102, 167, 287, 351,

17 417. Plaintiffs also rely on their allegations that they reside in “close proximity” to

13
 1 Defendants’ stores. Id. at 103, 168, 288, 352, 418. We agree with the district court

2 that these allegations fail to establish standing.

3 First, Plaintiffs’ conclusory invocations of the factors we found relevant in

4 Kreisler are insufficient to establish standing. In Kreisler, we identified several

5 categories of information that could be helpful in determining whether “it was

6 reasonable to infer . . . that plaintiff intended to return to the subject location.” 731

7 F.3d at 188. Kreisler, the plaintiff in that case, “live[d] within several blocks of the

8 Diner,” “passe[d] by it three to four times a week,” and “frequent[ed] diners in his

9 neighborhood often.” Id. at 186, 188. These facts “show[ed] a plausible intention

10 to return to the Diner,” id. at 188, which established a “sufficiently imminent and

11 substantial” “risk of harm.” TransUnion, 141 S. Ct. at 2210.

12 Here, each Plaintiff pleads the identical assertion that he resides “in close

13 proximity to” Defendants’ businesses, has been a “customer at Defendant’s

14 [location] on prior occasions,” and “intends to immediately purchase at least one

15 store gift card from the Defendant as soon as the Defendant sells store gift cards

16 that are accessible to the blind.” App’x at 102–03, 167–68, 287–88, 351–52, 417–18.

17 These allegations parrot the court’s language in Kreisler, see 731 F.3d at 188, and

18 Plaintiffs characterize them as factual assertions that we must presume as true.

14
 1 But these assertions are nothing more than “legal conclusion[s] couched as . . .

2 factual allegation[s].” Papasan v. Allain, 478 U.S. 265, 286 (1986); see also Baur v.

3 Veneman, 352 F.3d 625, 636–37 (2d Cir. 2003) (explaining that “[w]hile the standard

4 for reviewing standing at the pleading stage is lenient,” a plaintiff may not “rely

5 solely on conclusory allegations of injury or ask the court to draw unwarranted

6 inferences in order to find standing”). Plaintiffs’ threadbare assertions are

7 conclusory and do not raise a reasonable inference of injury.

8 Second, Plaintiffs’ assertions of proximity and prior visits are vague, lacking

9 in support, and do not plausibly establish that Plaintiffs “intended to return to the

10 subject location.” Kreisler, 731 F.3d at 188.

11 As an initial matter, the district court did not err in dismissing Murphy’s

12 amended complaint for lack of standing. Murphy alleges that he “resides on W.

13 23rd Street, New York, NY, on the same street and less than a block from [the

14 Kohl’s] retail store at 271 W. 23rd St, New York, NY.” App’x at 417. But there is

15 no Kohl’s store anywhere in Manhattan, let alone at that address. 6 Murphy thus

16 lacks standing.

6Murphy concedes that Kohl’s never operated a store at that address, describing this as
“an error . . . regarding the location.” Appellants’ Reply Br. at 10 n.3.

15
 1 As to the remaining Plaintiffs, only Calcano—in his suit against The Art of

2 Shaving—provides an accurate address for a Defendant’s business, stating that he

3 lives “in Bronx, NY, and close to Defendant’s retail store located at 10 Columbus

4 Circle, New York, NY.” Id. at 351. 7 But depending on where Calcano lives in the

5 Bronx, which the complaint does not say, that address could be up to an hour away

6 from The Art of Shaving store at Columbus Circle. 8 Standing on its own, this bare

7 allegation of so-called “proximity” hardly supports an inference that Calcano, who

8 is blind, would “immediately” make this inter-borough trip just to purchase braille

9 gift cards from The Art of Shaving at Columbus Circle.

10 Nor do Plaintiffs’ vague assertions that they have been customers at

11 Defendants’ businesses “on prior occasions,” see, e.g., id. at 102, nudge their claims

12 “across the line from conceivable to plausible,” Iqbal, 556 U.S. at 680 (citation

13 omitted). Calcano, Dominguez, and Thorne fail to provide any details about their

14 past visits or the frequency of such visits. They do not specify which stores they

15 visited or what items they purchased. And they do not say why they want to

7Neither Calcano nor Dominguez provides an address for Swarovski and Banana
Republic, respectively, stating only that they “reside[] within close proximity to at least one of
Defendant’s physical locations.” App’x at 103, 168. And Thorne alleges only that the Jersey
Mike’s he wishes to visit is located in the Bronx.
8See Google Maps, https://www.google.com/maps/ (using Bronx, NY as the starting point
and 10 Columbus Circle, New York, NY as the destination).

16
 1 purchase braille gift cards—for their own use or as gifts—so urgently that they

2 intend to do so “immediately . . . as soon as the Defendant[s] sell[] store gift cards

3 that are accessible to the blind.” App’x at 102, 167, 287, 351. Without such basic

4 information, Plaintiffs cannot possibly show that they have suffered an injury that

5 is “concrete and particularized.” 9 Lujan, 504 U.S. at 560.

6 Third, we cannot ignore the broader context of Plaintiffs’ transparent cut-

7 and-paste and fill-in-the-blank pleadings. The four Plaintiffs before us filed

8 eighty-one of over 200 essentially carbon-copy complaints between October and

9 December 2019. All of the complaints use identical language to state the same

10 conclusory allegations. Of the roughly 6,300 words in Calcano’s complaint against

11 Swarovski, for example, only 26 words—consisting of party names, dates, and

12 Defendants’ office addresses and states of incorporation—are different from

13 Dominguez’s complaint against Banana Republic. They even contain the same

9To the extent Plaintiffs fault the district court for declining to hold a factual hearing, there
was no need to do so when, as here, the court granted leave to amend. See Warth v. Seldin, 422
U.S. 490, 501 (1975) (“[I]t is within the trial court’s power to allow or to require the plaintiff to
supply, by amendment to the complaint or by affidavits, further particularized allegations of fact
deemed supportive of plaintiff’s standing.”). Moreover, Plaintiffs refused the district court’s
invitation to “cure the deficiencies articulated” in the orders by “alleging additional facts about
the interactions” they had with Defendants. App’x at 128, 211, 315, 379, 541.

17
 1 typos. See, e.g., App’x at 105, 169, 289, 353, 419 (same missing space between the

2 period and “Gift” in Paragraph 35).

3 This backdrop of Plaintiffs’ Mad-Libs-style complaints further confirms the

4 implausibility of their claims of injury. As noted above, Murphy asserts that he

5 would return to a Kohl’s that doesn’t exist. See supra at 15. Dominguez seeks to

6 go back to Banana Republic for its food. 10 Thorne doesn’t even allege where he

7 lives, making an assessment of proximity to a Jersey Mike’s impossible. 11 Calcano

8 plans to travel from somewhere in the Bronx to Columbus Circle for a shaving

9 supply gift card. And all of these plans depend on the availability of braille gift

10 cards even though Plaintiffs never explain why they want those cards in the first

11 place. Although we might excuse a stray technical error or even credit an odd

12 allegation standing alone as an idiosyncratic preference—to do so here in light of

13 the cumulative implausibility of Plaintiffs’ allegations would be burying our heads

14 in the sand. “[J]udicial experience and common sense” suggest that the errors,

10In the district court, Dominguez repeatedly stated that Banana Republic’s “primary
business is selling food.” See Mem. of Law in Opp. to Def.’s Motion to Dismiss at 3, 15, 16, 20,
Dominguez v. Banana Republic, LLC, No. 19-cv-10171.
11The concurrence would fill in this blank by purporting to take judicial notice of Thorne’s
alleged residence in Chelsea from the allegations in another lawsuit. Concurrence at 8 n.3. This
questionable invocation of judicial notice only highlights the deficiencies in Thorne’s complaint.
See Fed. R. Evid. 201(b) (a court may take judicial notice of a fact that “can be accurately and
readily determined from sources whose accuracy cannot reasonably be questioned”).

18
 1 oddities, and omissions in the complaints are a result of their mass production,

2 and they render each Plaintiff’s cookie-cutter assertion of standing implausible.

3 Iqbal, 556 U.S. at 679.

4 In sum, Plaintiffs have offered only “naked assertions” of intent to return to

5 Defendants’ stores if they offer braille gift cards. Id. at 678. This reliance on a mere

6 “profession of an intent to return to the places” previously visited is “not enough”

7 to establish standing for prospective relief. Lujan, 504 U.S. at 564 (cleaned up).

8 Without any factual support for their conclusory claims, Plaintiffs have failed to

9 establish a “real and immediate threat of repeated injury.” Kreisler, 731 F.3d at 187

10 (citation omitted). We thus agree with the district court that Plaintiffs failed to

11 establish standing. 12

12 III. CONCLUSION

13 For the reasons described above, the district court did not err in dismissing

14 Plaintiffs’ amended complaints for lack of standing. We also find that the district

15 court acted within its discretion in declining to exercise supplemental jurisdiction

12In light of our determination on standing, we do not reach Plaintiffs’ arguments as to
whether their complaints state an ADA claim. See Steel Co. v. Citizens for a Better Env’t, 523 U.S.
83, 101–02 (1998).

19
1 over Plaintiffs’ state and local law claims. See Giordano v. City of New York, 274 F.3d

2 740, 754 (2d Cir. 2001). We thus affirm the district court’s judgments.

20
 1 LOHIER, Circuit Judge, concurring in the judgment:

2 In the instant appeals, plaintiffs-appellants Marcos Calcano, Yovanny

3 Dominguez, Braulio Thorne, and James Murphy—legally blind individuals who

4 require aids such as Braille to read written materials—claim that they have been

5 denied meaningful use of the gift cards sold by defendants-appellees Swarovski

6 North America Limited (“Swarovski”), Banana Republic, LLC (“Banana

7 Republic”), Jersey Mike’s Franchise Systems, Inc. (“Jersey Mike’s”), The Art of

8 Shaving–FL, LLC (“Art of Shaving”), and Kohl’s, Inc. (“Kohl’s”), because these

9 gift cards are not embossed with Braille. The District Court dismissed all five

10 actions for lack of standing and, alternatively, for failure to state a claim under

11 Title III of the Americans with Disabilities Act (ADA). My colleagues in the

12 majority affirm on the ground that the plaintiffs lack standing. I disagree. If

13 Title III of the ADA is to mean anything at all, then the disabled plaintiffs in

14 these actions (except the plaintiff in Kohl’s) surely have standing to sue. Because

15 I agree with the District Court’s alternative ruling that the complaints fail to state

16 a cause of action under the ADA, however, I concur in the judgment.

17 Let me first address standing, followed by the merits of the ADA claims as

18 alleged in the plaintiffs’ complaints.

1
 1 A. Standing

2 In Camarillo v. Carrols Corp., 518 F.3d 153 (2d Cir. 2008), and Kreisler v.

3 Second Avenue Diner Corp., 731 F.3d 184 (2d Cir. 2013), we held that a plaintiff

4 has adequately alleged standing “[i]n the ADA context . . . where (1) the plaintiff

5 alleged past injury under the ADA; (2) it was reasonable to infer that the

6 discriminatory treatment would continue; and (3) it was reasonable to infer,

7 based on the past frequency of plaintiff’s visits and the proximity of defendants’

8 [establishment] to plaintiff’s home, that plaintiff intended to return to the subject

9 location.” Kreisler, 731 F.3d at 187–88. Until today, we have never suggested

10 that these three prongs are necessary for Article III standing in the ADA context.

11 Instead, we have held that satisfying these prongs had been sufficient in the past.

12 In other words, they serve as a helpful guide in determining whether the

13 plaintiffs have standing in this case, not as elements for standing in ADA cases.

14 In my view, contrary to the majority’s, a plaintiff in an ADA case is

15 ultimately required to satisfy only the three well-established requirements for

16 Article III standing: (1) an injury in fact that is concrete and particularized and

17 actual or imminent, not conjectural or hypothetical; (2) the injury is fairly

18 traceable to the challenged action of the defendant; and (3) it is likely that the

2
 1 injury will be redressed by a favorable decision. See Lujan v. Defenders of

2 Wildlife, 504 U.S. 555, 560–61 (1992). At most, the factors we identified in

3 Kreisler and Camarillo shed light on whether a plaintiff seeking injunctive relief

4 has shown “a likelihood that he will be injured in the future.” Shain v. Ellison,

5 356 F.3d 211, 215 (2d Cir. 2004) (quotation marks and alteration omitted); see City

6 of Los Angeles v. Lyons, 461 U.S. 95, 105 (1983). They do not impose any

7 additional standing requirements in ADA cases. 1

8 Unfortunately, the majority opinion has ignored this. Interpreting the

9 intent-to-return prong as a necessary element of standing, it holds that the

10 plaintiffs in this case lack standing to pursue their ADA claims. At a practical

11 level, doing so creates more (needless) problems than it solves in the ADA

12 context. But setting aside the practical implications of the majority’s holding, I

13 write separately to emphasize that there is no basis to erect any additional

14 requirement that disabled individuals must meet to have standing to sue under

15 Title III of the ADA. Let me explain why.

1
Importantly, both Kreisler and Camarillo involved claims under Title III of the ADA,
which prevents a private individual from recovering monetary damages. 42 U.S.C. §
12188(a)(1). Neither decision sheds light on the requirements for Article III standing in
cases where a plaintiff seeks monetary damages under Title II of the ADA, which
prohibits discrimination by a public entity against a qualified individual with a
disability in the benefits or activities of the public entity.

3
 1 First, a bit of history. We borrowed the “intent-to-return” analysis from

2 the Ninth Circuit’s decision in Pickern v. Holiday Quality Foods, Inc., 293 F.3d

3 1133 (9th Cir. 2002). See Camarillo, 518 F.3d at 158 (citing Pickern). Unlike my

4 colleagues in the majority, however, the Ninth Circuit explicitly declined to

5 apply that analysis strictly and dispositively to conclude that a disabled

6 individual has no standing to even claim a violation of the ADA. The Ninth

7 Circuit instead concluded that “a disabled individual who is currently deterred

8 from patronizing a public accommodation due to a defendant’s failure to comply

9 with the ADA has suffered ‘actual injury.’ Similarly, a plaintiff who is

10 threatened with harm in the future because of existing or imminently threatened

11 non-compliance with the ADA suffers ‘imminent injury.’” Pickern, 293 F.3d at

12 1138.

13 Second, as Pickern points out, a disabled individual has standing if they

14 are deterred from returning to a noncompliant facility, without reference to the

15 plaintiff’s intent to return. Since Pickern, the Ninth Circuit has reaffirmed this

16 view in Chapman v. Pier 1 Imports (U.S.) Inc., 631 F.3d 939 (9th Cir. 2011),

17 holding that “an ADA plaintiff can establish standing to sue for injunctive relief .

18 . . by demonstrating deterrence.” Id. at 944; see also id. at 950 (discussing

4
 1 Pickern and noting that “we have Article III jurisdiction to entertain requests for

2 injunctive relief both to halt the deterrent effect of a noncompliant

3 accommodation and to prevent imminent ‘discrimination,’ as defined by the

4 ADA, against a disabled individual who plans to visit a noncompliant

5 accommodation in the future.”). The practical reality is that in too many cases

6 individuals with disabilities realize that they cannot return to an inaccessible

7 facility (a store, a restaurant, etc.). There is no need for a disabled person who

8 has previously attempted to access such a facility to show an intent to return if

9 doing so would be futile or even to show that she intended do so if she were able

10 to access it. In no other area of civil rights law do we impose a similar

11 requirement to establish standing. Congress recognized as much when, for

12 example, it refused to require people with disabilities to engage in “futile

13 gesture[s]” in its remedy provision. 42 U.S.C. § 12188(a)(1). The majority seems

14 to agree with this in theory, Majority Op. at 11 n.4, although its reasoning today

15 suggests otherwise.

16 With that context in place, I submit that all of the plaintiffs except the

17 plaintiff in Kohl’s 2 established that they have standing. As we said in Kreisler,

2
The plaintiff in Kohl’s alleges that he “resides on W. 23rd Street, New York, NY, on the
same street and less than a block from Defendant’s retail store at 271 W. 23rd St, New

5
 1 one way a plaintiff can establish standing is by alleging facts that lead to a

2 reasonable inference that “plaintiff intended to return to the subject location.”

3 Kreisler, 731 F.3d at 188. In assessing a plausible intent to return in the ADA

4 context, we have considered factors such as, for example, the frequency of a

5 plaintiff’s visits to a defendant’s store, the proximity of a plaintiff’s residence or

6 work to the store in question, and a plaintiff’s demonstrated travel habits. See

7 id.; see also Bernstein v. City of New York, 621 F. App’x 56, 58–59 (2d Cir. 2015).

8 Keeping these factors in mind, and even assuming that plaintiffs must

9 allege an intent to return, the complaints in Swarovski, Banana Republic, Jersey

10 Mike’s, and Art of Shaving have adequately alleged such an intent. They allege

11 that (1) each plaintiff “has been a customer at [his respective defendant’s store or

12 restaurant] on prior occasions,” (2) each plaintiff “resides within close proximity

13 to at least one of [his respective defendant’s] physical locations,” and (3) each

14 plaintiff “intends to immediately purchase at least one store gift card from [his

15 respective defendant] as soon as [that defendant] sells store gift cards that are

York, NY.” Joint App’x 417. At oral argument, however, counsel conceded that this
allegation was mistaken, and that no Kohl’s store exists at that address or anywhere in
Manhattan. I therefore agree with the majority that the plaintiff in Kohl’s relies on an
inaccuracy about his proximity to Kohl’s that negates injury-in-fact, and I therefore also
agree with the majority that we should affirm the dismissal of Kohl’s for lack of
standing.

6
 1 accessible to the blind and utilize it at [that defendant’s business].” Joint App’x

2 102–03, 167–68, 287, 351, 417. Because the defendants have advanced a facial

3 challenge to the plaintiffs’ standing, we accept as true all material facts alleged in

4 the complaints and draw all reasonable inferences in the plaintiffs’ favor. See

5 Cortlandt St. Recovery Corp. v. Hellas Telecomm., S.à.r.l., 790 F.3d 411, 417 (2d

6 Cir. 2015). Accordingly, unless factually contradicted (as in Kohl’s, as discussed),

7 we accept as true the plaintiffs’ allegations that they live near at least one of the

8 defendants’ businesses.

9 To start, all the plaintiffs allege that they have previously visited the store

10 or restaurant at issue and that it was inaccessible. Such an allegation makes it

11 plausible to infer that they intend to visit again. The plaintiffs also allege that

12 they live sufficiently close to the facilities they claim violated their rights under

13 the ADA that it is plausible they would visit again. Calcano and Dominguez, for

14 example, allege that they live in the Bronx, which, in my view, is close enough to

15 establish their proximity to various Swarovski and Banana Republic stores

16 located in the Bronx and Manhattan. See Camarillo, 518 F.3d at 155, 158 (noting

17 that plaintiff’s residence in Catskill, New York is proximate to defendants’

18 restaurants in Catskill, Hudson, Cairo, and Kingston, New York). Likewise,

7
 1 Calcano’s home in the Bronx and Thorne’s in “New York, NY” 3 are all located in

2 the same metropolitan area and are thus close enough to the Art of Shaving store

3 in Manhattan and to Jersey Mike’s restaurant in the Bronx, respectively, to make

4 it plausible that they will shop there again.

5 Taken together, these allegations “tend to show” in each case that, but for

6 the defendants’ misconduct, “the plaintiff will likely frequent the area where the

7 public accommodation is located and is interested in what it has to offer.”

8 Hirsch v. Campaniello Soho, Inc., No. 14-cv-5097, 2015 WL 678662, at *3

9 (S.D.N.Y. Feb. 17, 2015); see Friends of the Earth, Inc. v. Laidlaw Env’t Servs., 528

10 U.S. 167, 184 (2000).

11 Consider Thorne’s assertion that he would return to Jersey Mike’s in the

12 Bronx. The majority contends it is “impossible” to assess Thorne’s proximity to

13 the restaurant because he “doesn’t even allege where he lives.” Majority Op. at

14 18. To the contrary, Thorne specifically alleges that he lives in New York, New

15 York (Manhattan), which, as every New Yorker knows, borders the Bronx. Joint

3
Although Thorne does not specify where in “New York, NY” he lives, Joint App’x 223,
in a separate ADA action he alleged that he lived less than a block from a Boston
Market restaurant at 271 West 23rd St., New York, NY, see Thorne v. Boston Mkt. Corp.,
469 F. Supp. 3d 130, 133 (S.D.N.Y. 2020). I would take judicial notice of this uncontested
factual allegation. See Makarova v. United States, 201 F.3d 110, 113 (2d Cir. 2000).

8
 1 App’x 223. To the extent that the majority demands a more specific address, to

2 show how close he lives to Jersey Mike’s, it confuses Rule 12(b)(6)’s plausibility

3 standard for a “probability requirement.” Ashcroft v. Iqbal, 556 U.S. 662, 678

4 (2009) (noting that “[t]he plausibility standard is not akin to a ‘probability

5 requirement[.]’”). Neither our Court nor the Supreme Court has “require[d] the

6 pleading of specific evidence or extra facts beyond what is needed to make [a]

7 claim plausible.” Arista Records, LLC v. Doe 3, 604 F.3d 110, 120–21 (2d Cir.

8 2010).

9 The majority’s error continues in Art of Shaving, where it finds it

10 implausible that Calcano might travel “up to an hour” to purchase shaving

11 supplies. Majority Op. at 16. But if Calcano sought products sold only in that

12 store, it is hardly implausible that he might again travel to attend his store of

13 choice. See Camarillo, 518 F.3d at 155, 158. And the majority cannot reconcile its

14 observation that such a trip would be implausible with Camarillo, where we

15 found it altogether plausible that the plaintiff would travel approximately 28

16 miles (from Catskill to Kingston, New York) to patronize a fast-food restaurant.

17 See id.

18 The majority’s approach to the core allegations in these cases is improper.

9
 1 Article III contains none of the requirements that the majority imposes in this

2 case. In defense of its approach, the majority resorts to “judicial experience and

3 common sense.” Majority Op. at 13 (quoting Iqbal, 556 U.S. at 679). I agree that

4 “judicial experience and common sense” can help us assess the plausibility of

5 factual allegations, including allegations relevant to standing. But there is no

6 basis to doubt the sincerity of plaintiffs’ assertions, other than by reference to

7 one’s own subjective tastes or preferences. In second-guessing the plaintiffs’

8 preferences, my colleagues go too far. Describing with evident distaste the

9 plaintiffs’ history of litigation and status as repeat filers of ADA suits, they rely

10 not so much on experience or common sense as suspicion about the plaintiffs’

11 motives for suing. The majority believes that the plaintiffs’ litigation history or

12 motive for bringing these lawsuits weakens their claims of future injury, strips

13 them of their standing to sue, or otherwise bears on whether their claims meet

14 the requirements of Article III standing. 4 What the majority derides as “burying

15 our heads in the sand,” Majority Op. at 18, is in fact an exercise in judicial

4
The majority’s reference to the “cumulative implausibility” of the plaintiffs’ allegations
is especially curious. Majority Op. at 18. These are different plaintiffs who filed
different complaints against different defendants. That we heard these appeals in
tandem does not mean that we can now evaluate the plausibility of the plaintiffs’
complaints at the group level rather than individually.

10
 1 restraint.

2 More broadly, the majority’s reasoning has nothing to do with Article III,

3 and its its view runs headlong into the text, history, and purpose of the ADA.

4 “In enacting the ADA, Congress recognized that we live in a ‘society [that] has

5 tended to isolate and segregate individuals with disabilities.’” Nanni v.

6 Aberdeen Marketplace, Inc., 878 F.3d 447, 453 (4th Cir. 2017) (quoting 42 U.S.C.

7 § 12101). “Such individuals ‘continually encounter various forms of

8 discrimination, including outright intentional exclusion’ as a result of various

9 barriers to access.” Id. (quoting 42 U.S.C. § 12101). It is against this backdrop of

10 discrimination and ostracism that “Congress concluded that there was a

11 compelling need for a clear and comprehensive national mandate to eliminate”

12 all kinds of discrimination against disabled individuals, including “outright

13 intentional exclusion” and “failure to make modifications to existing facilities

14 and practices.” PGA Tour, Inc. v. Martin, 532 U.S. 661, 675 (2001) (quotation

15 marks omitted). Private litigation is one linchpin in achieving broad compliance

16 with the ADA. For this reason, among others, Title III of the ADA does not limit

17 claims to “bona fide” customers 5 (although it is worth recalling that each of the

5
The majority deems the plaintiffs’ allegations of future injury “implausible” largely
because so many nearly identical cases have been filed in district courts in our Circuit.

11
 1 plaintiffs here is indisputably blind), and the statute instead guarantees the right

2 to be “free from disability discrimination” regardless of “[the plaintiff’s] motive.”

3 Houston v. Marod Supermarkets, Inc., 733 F.3d 1323, 1332–34 (11th Cir. 2013).

4 Applying the correct approach—and assuming again for the sake of

5 argument that Kreisler requires that an ADA plaintiff plausibly allege a past

6 injury at a particular location, coupled with an intent to return to that location, in

7 order to demonstrate a likelihood of future injury as a basis for equitable relief—

8 the complaints here plausibly allege both the plaintiffs’ past injuries at particular

9 noncompliant facilities and their intent to return to those facilities. The plaintiffs

10 have accordingly established their standing to sue for equitable relief.

11 Whether the complaints state a claim under Title III or instead expose the

12 plaintiffs’ cases as less than meritorious is what I turn to next.

13 B. Failure to State a Claim Under the ADA

14 “To state a claim under Title III, [a plaintiff] must allege (1) that she is

15 disabled within the meaning of the ADA; (2) that defendants own, lease, or

16 operate a place of public accommodation; and (3) that defendants discriminated

Majority Op. at 19. Not even the defendants advanced this as their central position.
Nor am I aware of any prior example where this Court has rejected otherwise well-
pleaded allegations at the motion to dismiss stage because they parrot allegations in
unrelated cases.

12
 1 against her by denying her a full and equal opportunity to enjoy the services

2 defendants provide.” Camarillo, 518 F.3d at 156. Only the last element is in

3 dispute. As to that element, Title III provides that “[n]o individual shall be

4 discriminated against on the basis of disability in the full and equal enjoyment of

5 the goods, services, facilities, privileges, advantages, or accommodations of any

6 place of public accommodation.” 42 U.S.C. § 12182(a). The statute further

7 defines discrimination to include, among other things:

8 a failure to take such steps as may be necessary to ensure that no
9 individual with a disability is excluded, denied services,
10 segregated or otherwise treated differently than other individuals
11 because of the absence of auxiliary aids and services, unless the
12 entity can demonstrate that taking such steps would
13 fundamentally alter the nature of the good, service, facility,
14 privilege, advantage, or accommodation being offered or would
15 result in an undue burden[.]

16 Id. § 12182(b)(2)(A)(iii). Regulations promulgated under these provisions by the

17 United States Department of Justice (“DOJ”) provide that “[a] public

18 accommodation shall furnish appropriate auxiliary aids and services where

19 necessary to ensure effective communication with individuals with disabilities.”

20 28 C.F.R. § 36.303(c)(1).

21 To discern whether these provisions require the defendants to provide gift

22 cards with Braille, we must first determine how to conceptualize gift cards. As

13
 1 relevant here, there are three possible options that are not mutually exclusive.

2 First, gift cards may be deemed “goods” that are sold in places of public

3 accommodation. As explained in more detail below, the ADA does not regulate

4 what types of good and services should be made available, just as a bookstore

5 need not sell Brailled versions of every book it sells. Accordingly, under this

6 view of gift cards, the defendants need not provide Brailled gift cards. Second,

7 gift cards may be considered a means by which customers may access other

8 goods and services sold by the defendants, in which case the ADA—which

9 prohibits a place of public accommodation from discriminating on the basis of

10 disability when providing access to its goods and services—would extend to gift

11 cards. Third, gift cards themselves may qualify as “place[s] of public

12 accommodation,” in which case they must be accessible to blind individuals

13 under 42 U.S.C. § 12812(a).

14 The District Court adopted the first view, while rejecting the second and

15 third views. The District Court properly determined that gift cards are goods in

16 themselves and that they are not places of public accommodation. In my view,

17 however, the District Court erred when it opted not to consider gift cards as a

18 means by which to access goods and services, from which it concluded that they

14
 1 are exempt from the ADA’s accessibility requirement. Nevertheless, I would

2 affirm the District Court’s dismissal of the complaints because the plaintiffs do

3 not plausibly and adequately allege that the defendants denied them adequate

4 auxiliary aids and services by failing to provide Brailled gift cards.

5 1. Gift Cards as Means of Access to Goods or Services
6
7 The plaintiffs argue that, even if gift cards themselves were not places of

8 public accommodation, they would still fall within the ambit of Title III because

9 they are means by which the plaintiffs would access or acquire the defendants’

10 other goods and services. I agree.

11 To begin with, Title III of the ADA prohibits a place of public

12 accommodation from discriminating on the basis of disability when providing

13 access to its goods and services, but not to regulate what types of goods and

14 services should be made available. See Weyer v. Twentieth Century Fox Film

15 Corp., 198 F.3d 1104, 1115 (9th Cir. 2000) (noting that the ADA “does not require

16 provision of different goods or services, just nondiscriminatory enjoyment of

17 those that are provided”); McNeil v. Time Ins. Co., 205 F.3d 179, 188 (5th Cir.

18 2000). And the DOJ’s implementing regulations likewise state that the ADA

19 “does not require a public accommodation to alter its inventory to include

15
 1 accessible or special goods that are designed for, or facilitate use by, individuals

2 with disabilities.” 28 C.F.R. § 36.307(a); id. pt. 36, app. C (“The purpose of the

3 ADA’s public accommodations requirements is to ensure accessibility to the

4 goods offered by a public accommodation, not to alter the nature or mix of goods

5 that the public accommodation has typically provided.”).

6 The district court applied the above logic to hold that, because gift cards

7 are goods in themselves, the ADA does not require the defendants to modify and

8 provide gift cards in accessible forms to blind individuals, just as a bookstore

9 need not ensure that the books it sells are available in both Braille and standard

10 print. See id. § 36.307(c) (singling out “Brailled versions of books” as a specific

11 example of accessible or special goods that public accommodations need not

12 ordinarily make available). Indeed, while the ADA itself does not define

13 “goods,” gift cards—items in the defendants’ inventory to be sold—clearly

14 comport with an ordinary and common meaning of that term. See Goods,

15 Oxford English Dictionary (3d ed. 2014) (defining “goods” as “things that are

16 produced for sale; commodities and manufactured items to be bought and sold;

17 merchandise, wares” and “economic assets which have a tangible, physical

18 form”).

16
 1 While I may agree that gift cards are types of goods, that does not mean

2 that gift cards may not also be a means by which customers access other goods

3 and services within the meaning of Title III. Gift cards, types of prepaid debit

4 cards, are a purchase mechanism that the defendants provide for the

5 convenience of customers so that they can purchase other goods and services

6 offered by the defendants. Although gift cards may not be generally accepted as

7 a “universal medium” of exchange, Am. Council of the Blind v. Paulson, 525 F.3d

8 1256, 1268 (D.C. Cir. 2008) (quotation marks omitted), they need not be as

9 fungible as cash, debit cards, or other money instruments to qualify as means of

10 access to the defendants’ goods and services. Moreover, it is irrelevant that the

11 plaintiffs have other means of accessing the defendant’s goods and services, such

12 as cash or credit cards, because there may be privacy, security, or budgetary

13 reasons for using gift cards rather than those other payment methods. In

14 arriving at this conclusion, I am guided by the principle that, “[a]s a remedial

15 statute, the ADA must be broadly construed to effectuate its purpose of

16 providing a clear and comprehensive national mandate for the elimination of

17 discrimination against individuals with disabilities.” Noel v. N.Y.C. Taxi and

18 Limousine Comm’n, 687 F.3d 63, 68 (2d Cir. 2012) (quotation marks omitted).

17
 1 Because gift cards qualify as means of access to goods and services offered

2 by the defendants and therefore fall within the ambit of Title III, public

3 accommodations must ensure that, with respect to the use of gift cards to access

4 other goods and services, no blind individual is “excluded, denied services,

5 segregated or otherwise treated differently than other individuals because of the

6 absence of auxiliary aids and services, unless the entity can demonstrate that

7 taking such steps would fundamentally alter the nature of the good, service,

8 facility, privilege, advantage, or accommodation being offered or would result in

9 an undue burden.” 42 U.S.C. § 12182(b)(2)(A)(iii).

10 2. Failure To Provide Auxiliary Aids and Services
11
12 Because the ADA allows for the defendants to provide auxiliary aids and

13 services of their choice, the plaintiffs must adequately allege that Braille is the

14 only type of ADA-compliant auxiliary aid or service in this context or that the

15 defendants do not offer any auxiliary aid or service, including Braille. And

16 because the plaintiffs did neither, the dismissal of their complaints was proper.

17 Thus, although I believe that all but one of the plaintiffs have standing and that

18
 1 gift cards fall within the ambit of the ADA, I would affirm the dismissal of the

2 complaints.

3 First, that gift cards qualify as means of access to goods and services does

4 not mean that the lack of Braille on gift cards necessarily constitutes an ADA

5 violation, since there may be other auxiliary aids and services available to assist

6 blind individuals with using gift cards. Indeed, the statutory definition of

7 auxiliary aids and services includes “qualified readers, taped texts, or other

8 effective methods of making visually delivered materials available to individuals

9 with visual impairments” and “other similar services and actions.” Id. §

10 12103(1); see also 28 C.F.R. § 36.303(b)(2) (listing the same, plus “audio

11 recordings,” “Brailled materials and displays,” “accessible electronic and

12 information technology,” and more). Braille is thus just one among many types

13 of auxiliary aids and services.

14 The ADA leaves it up to merchants to decide what particular auxiliary aids

15 and services they would offer to disabled individuals, given the context-

16 dependent nature of what constitutes effective communication. See id. §

17 36.303(c)(1)(ii) (“A public accommodation should consult with individuals with

18 disabilities whenever possible to determine what type of auxiliary aid is needed

19
 1 to ensure effective communication, but the ultimate decision as to what measures

2 to take rests with the public accommodation, provided that the method chosen

3 results in effective communication.”). For example, “a clothing boutique would

4 not be required to have Brailled price tags if sales personnel provide price

5 information orally upon request.” 28 C.F.R. pt. 36, app. C; see also Camarillo,

6 518 F.3d at 157 (explaining that restaurants are not required to provide large

7 print menus so long as they ensure the menu is effectively communicated).

8 Accordingly, “[n]othing in the ADA itself or its implementing regulations

9 dictates that a disabled individual must be provided with the type of auxiliary

10 aid or service he requests.” Burkhart v. Washington Metro. Area Transit Auth.,

11 112 F.3d 1207, 1213 (D.C. Cir. 1997) (emphasis in original).

12 Based on the above, the District Court held that alleging the absence of

13 Braille on gift cards is not tantamount to alleging that the defendants failed to

14 provide any auxiliary aids and services. In asking this Court to reverse that

15 holding, the plaintiffs argue that (1) Braille is the only type of ADA-compliant

16 auxiliary aid or service in a gift card context, and (2) even if that were not the

17 case, the defendants did not offer any other auxiliary aids and services. I am not

18 persuaded by these arguments, as they are neither adequately nor plausibly

20
1 pleaded.

2 With respect to the first argument, the complaints are devoid of any

3 plausible allegation as to why other types of auxiliary aids and services—such as

4 store clerks’ assistance—would not permit the plaintiffs to enjoy the benefits of

5 gift cards. The plaintiffs respond that only Braille, among all potential auxiliary

6 aids and services in this context, would satisfy federal and state laws mandating

7 that gift cards contain written disclosures such as: an expiration date;

8 information regarding a dormancy, inactivity, or service fee; a toll-free number

9 and a website to obtain information about the card; whether the card is subject to

10 a replacement fee; and other terms and conditions. See, e.g., 15 U.S.C. § 1693l-

11 1(b)(3), (c)(2)(B); 12 C.F.R. § 205.20(c)(4), (d)(2), (e)(3); N.Y. Gen. Bus. Law § 396-

12 i(3). These consumer protection laws do not interact with the ADA in such a way

13 that the required disclosures must necessarily be made in Braille, in addition to

14 regular print. Rather, these laws collectively appear to require that the

15 defendants effectively communicate the information required to be disclosed via

16 an adequate auxiliary aid or service of their choice. Here, the plaintiffs do not

17 allege that other auxiliary aids and services, such as employee assistance, are

18 ineffective means of communicating the required information to blind

21
1 individuals. The plaintiffs have failed to make the necessary allegations here.

2 Alternatively, the plaintiffs argue that, even if Braille were not the only

3 type of ADA-compliant auxiliary aid or service, the defendants do not offer other

4 aids or services that might enable blind customers to use gift cards. Although, in

5 my view, such an allegation might have saved the complaints, the plaintiffs do

6 not adequately allege this anywhere, and we cannot plausibly infer from the

7 allegations that they do make that the plaintiffs were denied other types of

8 auxiliary aids or services. See, e.g., Joint App’x 416 (alleging that defendant’s

9 employee “did not offer any alternative auxiliary aids or services” on the phone

10 when informing the plaintiff that Braille gift cards were unavailable (emphasis

11 added)). For instance, the complaints could have alleged that the plaintiffs asked

12 the defendants’ employees about the availability of other auxiliary aids or

13 services, or that the plaintiffs took other steps to find out what other auxiliary

14 aids or services might have been available. But none of these are alleged. 6

15 As a fallback, plaintiffs allege that, “[u]pon information and belief, [the

16 defendants] do[] not offer auxiliary aids with respect to the gift cards.” Joint

6For substantially the same reason, I would reject the plaintiffs’ assertion that they were
denied full enjoyment of the gift cards from their homes because of the lack of Braille.
The plaintiffs do not allege that they asked the defendants what kinds of auxiliary aids
or services would be available for their desired use online or over the phone.

22
 1 App’x 102, 167, 286, 350, 417. This conclusory allegation is not sufficient to

2 overcome the shortcoming just identified. “A litigant cannot merely plop ‘upon

3 information and belief’ in front of a conclusory allegation and thereby render it

4 non-conclusory. Those magic words will only make otherwise unsupported

5 claims plausible when the facts are peculiarly within the possession and control

6 of the defendant or where the belief is based on factual information that makes

7 the inference of culpability plausible.” Citizens United v. Schneiderman, 882

8 F.3d 374, 384–85 (2d Cir. 2018) (quotation marks omitted); see also Amidax

9 Trading Grp. v. S.W.I.F.T. SCRL, 671 F.3d 140, 146 (2d Cir. 2011) (“It is well

10 established that we need not credit a complaint’s conclusory statements without

11 reference to its factual context.” (quotation marks omitted)). Here, the plaintiffs

12 could have simply inquired a bit further to discern the availability of other

13 auxiliary aids and services, the fact of which is not peculiarly within the

14 possession and control of the defendants. 7

15

7Because, in my view, the plaintiffs’ federal law claims were properly dismissed, I do not
fault the District Court for refusing to exercise supplemental jurisdiction over the
plaintiffs’ state and local law claims without prejudice to refiling in state court. See 28
U.S.C. § 1367(c)(3); Valencia ex rel. Franco v. Lee, 316 F.3d 299, 305 (2d Cir. 2003).

23
 1 CONCLUSION

2 To summarize, I would conclude that, contrary to the majority’s holding,

3 all plaintiffs other than the Kohl’s plaintiff have established standing; that gift

4 cards are not only goods but also means of access to goods and services under

5 Title III of the ADA, such that places of public accommodation must provide

6 adequate auxiliary aids and services to ensure that blind customers can make

7 meaningful use of gift cards, unless doing so would fundamentally alter the

8 nature of goods and services provided or would result in an undue burden; and

9 the plaintiffs have not adequately alleged that the defendants failed to provide

10 them with ADA-compliant auxiliary aids and services in connection with their

11 desired use of gift cards.

12 For these reasons I respectfully concur in the judgment.

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